阿拉 后花园 龙凤

Cctv news(Reporter/Yang Wei): By the end of the year, whether to lift the ban on fireworks has once again become a hot topic of public discussion.

On December 26th, the the National People’s Congress Standing Committee (NPCSC) Municipal Law Commission reported the record review in 2023 to the seventh session of the 14th the National People’s Congress Standing Committee (NPCSC). According to a typical case, the report puts forward suggestions on the provisions of some local laws and regulations on "completely prohibiting the sale and discharge of fireworks and firecrackers", arguing that this is inconsistent with the relevant provisions of the Law on the Prevention and Control of Air Pollution and the Regulations on the Safety Management of Fireworks and Firecrackers, and local governments need to amend the ban on burning according to law. This suggestion rekindled people’s expectation of "fireworks flying to welcome the New Year".

The appearance of the "no-burning order" is actually traceable. At the end of 1980s, the incidents of property loss and personal injury caused by setting off fireworks and firecrackers in major cities in China increased year by year, and the safety of fireworks and firecrackers attracted attention. In 1986, the Beijing Municipal People’s Government issued the Interim Provisions on the Safety Management of Fireworks and Firecrackers in Beijing, which involved the prohibition of burning in some places.

In 1988, the Fifth Session of the Sixth National People’s Congress proposed to strengthen the production and discharge safety of fireworks and firecrackers. In 1987 and 1993, respectively, Beijing began to implement the management policies and bans on the safety of fireworks and firecrackers. Subsequently, 282 cities including Shanghai, Guangzhou, Wuhan and Xi ‘an also issued similar laws.

However, during the implementation of the ban, there is still a call for "lifting the ban on fireworks". After discussion and consultation, the policy of fireworks and firecrackers was "forbidden to change restrictions". At the end of 2006, more than 200 cities across the country gradually relaxed restrictions on fireworks and firecrackers.

However, the smog problem has once again triggered a discussion on the prohibition of burning fireworks and firecrackers. In this context, more and more people are in favor of controlling the fireworks and firecrackers. After 2013, the scope of the ban on burning has gradually expanded, and the policy of setting off fireworks and firecrackers has been tightened again.

According to the data of the Ministry of Public Security, in 2017, fireworks and firecrackers were prohibited in 444 cities and restricted in 764 cities. In 2018, fireworks and firecrackers were prohibited in 803 cities above the county level.

By the beginning of 2023, there were many measures to loosen the regulations on setting off fireworks and firecrackers, and changed "prohibition" to "restriction". Shanghai, Liaoning and other places stipulate that fireworks can be set off in specific time periods and specific areas.

CCTV News+reporter interviewed Wang Chengdong, a professor of administrative law at China University of Political Science and Law, and Xie Zhiyong, vice president of the Legal Research Association of Beijing Government and professor of comparative law school of China University of Political Science and Law, to discuss related issues together.

"News+"reporter: What signal did the NPC Law Committee send?

Wang chengdong: This signal is very clear. First, it is a response to the people’s desire to feel the lively atmosphere of Chinese New Year and festivals. Second, in the more than 20 years since 1988, under the background of environmental protection, the restrictions on fireworks and firecrackers have become a kind of prohibition, and it is a universal prohibition. This voice means that the NPC system, including the NPC Law Committee, reflects or guides this comprehensive ban.

From all over the country, this year’s Spring Festival should have a little more "Year" flavor, because this is the voice of the people.

Xie ZhiyongFirst, from the perspective of the implementation of the Constitution and the unification of the national legal system, the Constitution requires all laws, regulations and rules to be consistent with the Constitution, which is the basic requirement of a country ruled by law, or a basic requirement of the Constitution. Laws and administrative regulations do not require that all fireworks and firecrackers be banned, but require all localities to regulate according to their actual conditions.

Second, from the perspective of protecting excellent traditional culture or folk culture, limiting the discharge or banning the burning is actually beneficial to protecting air quality and the safety of urban dense areas, but it also has a negative impact, and the taste of the year is getting weaker and weaker, without the feeling of "one year in the firecrackers", which is actually a great and hidden cultural loss for us.

In a sense, some folk customs related to the Spring Festival now have the characteristics of cultural heritage, which we should protect well, and folk customs also need to be protected by the rule of law, so that people can have a stable expectation.

Third, fireworks and firecrackers are not only related to the issue of discharge, but also supported by the industrial chain. According to the original law, if an enterprise obtains an administrative license, it is a legal operation. If it is closed and banned, it will not only damage the industrial chain, but also damage the trust and interests of ordinary people.

Fourthly, this represents a good start, and such an approach also echoes Report to the 20th CPC National Congress’s special emphasis on building an innovative society. We should carry out innovative development and high-quality development, which is a good opportunity.

"News+"reporter: What is the record review?

Xie ZhiyongFiling review embodies an important constitutional principle of our country. Specifically, the subordinate law stipulated in the Legislative Law must obey the superior law, that is, the subordinate law must be consistent with the provisions of the superior law and cannot conflict. Simply speaking, all laws cannot conflict with the Constitution. The mechanism to ensure this is called filing review system, that is, when the subordinate administrative organ or the lower legislature formulates the subordinate law, it must be reported to the higher legislature.

The specific provisions will be more detailed. For example, some local laws and regulations should be filed with the National People’s Congress and the legal institutions in the State Council, that is, the institutions in the current judicial administrative organs.

"News+"reporter: What do you think of the provisions of local laws and regulations prohibiting the sale and discharge of fireworks?

Wang chengdongIn the past, there was a "one size fits all" situation, which should be viewed from the past time dimension, that is, returning to environmental pollution.

Environmental pollution is not only caused by setting off fireworks, but also by industrial development itself. However, it is undeniable that the pollution caused by the intensive discharge of fireworks and firecrackers in a period of time will increase rapidly.

Therefore, in this context, the demand for air quality will appear, which is also an objective concept. However, starting from the legal norms themselves, the understanding of the Law on the Prevention and Control of Air Pollution in various places is biased and incomplete, and it belongs to legislation with more emotions. This is also an objective reality, so we should now return to reality and return to the legal norms themselves.

"News+"reporter: Do you think we should "relax" the ban on burning fireworks and firecrackers?

Wang chengdongSetting off fireworks and firecrackers is an important traditional culture in China, an effective expression of people’s happiness or sorrow, and it is also a natural right of citizens.

This opportunity provided by the Law Committee is very good, which shows that some traditional powers should be respected and maintained.

In modern society, the relationship between man and nature is becoming more and more tense. Under this background, the traditional natural rights have changed from being comfortable, self-motivated and spontaneous to being restricted or empowered by the state through laws and become a legal right.

With the development of industrialization, environmental damage has led to the damage of people’s health, and the previous concept of complete control is not applicable to the current social environment, so we should look at the problem in two.

In addition, judging from the situation of national legislation, whether it is the Law on the Prevention and Control of Air Pollution in People’s Republic of China (PRC) or the relevant administrative regulations in the State Council, there is indeed no "one size fits all" for setting off fireworks and firecrackers. China has a vast territory and a large population, and the situation varies from place to place, from city to country, and from region to region in the same city.

The "one size fits all" of local laws and regulations does not meet the requirements of the Air Pollution Prevention Law and relevant administrative regulations.

Therefore, we should treat the problem of setting off fireworks and firecrackers rationally. In principle, we should not blindly "block", but should combine "sparse", "sparse" and "blocked", and combine restriction with guidance.

"News+"reporter: How to set off fireworks and firecrackers is reasonable?

Wang chengdongI think the reasonable way to set off fireworks at present is to set off fireworks in different regions and at different times to allow people to enjoy traditional culture. The noise of fireworks is also a kind of taste.

Mega-cities are densely populated, and unlimited discharge in a short time will not only have a health impact on ordinary people, but also cause greater damage to patients and infants. Therefore, in the areas around hospitals, kindergartens, primary schools and nursing homes, it can be properly controlled, while for other areas, locations can be designated and discharged within a specified time.

At the same time, we should emphasize what kind of environment we should live in, and more choices should be given to the people. Each city has its own characteristics, which should not be too dull. It is more appropriate to decide on the basis of local characteristics, provincial conditions, city conditions, district conditions and county conditions.

Xie ZhiyongIt is undeniable that there may be some dangerous factors and pollution factors in the process of setting off fireworks and firecrackers, which are also objective.

If the local laws and regulations are revised, the production and discharge of fireworks and firecrackers may be resumed to a certain extent, which requires us to further improve the technology. Now science and technology have made great progress, and the disadvantages caused by fireworks in the past can be controlled to some extent. Therefore, can we consider the off-peak discharge in different time periods and different areas?

Of course, this is a good opportunity for several aspects to appear together. In any case, we should keep up with our management measures and avoid the vicious circle of "rushing headlong into a hubbub and dispersing in a hubbub".

　　Kobzev, Director of China Research Office of Russian Academy of Sciences.

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　　Italian translator Casazzi.

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　　Swedish translator Roderburg.

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　　In 2019, Chile "translated and introduced China — — At the special exhibition "70th Anniversary of China International Publishing", local people stopped to watch China’s fine books.

　　image china

　　In the process of China’s culture going abroad, many sinologists and translators who love and devote themselves to the study of China culture have played an important role as a bridge. Their translation of China’s works has achieved good communication effects overseas, which has enabled more foreign people to enhance their knowledge and understanding of China culture in reading.

　　Kobzev, Director of China Research Office of Russian Academy of Sciences — —

　　To explore the essence of China’s philosophy as a lifelong pursuit.

　　Our reporter Zhang Guangzheng

　　"If I studied Chinese in 1970, I have been studying China culture for more than half a century." Artyom Kobzev, director of the China Research Office of the Institute of Oriental Studies of the Russian Academy of Sciences, has made it his lifelong pursuit to explore the essence of China culture, especially China’s philosophy.

　　"China culture is characterized by realism and humanism. In China culture, the harmony between individuals and society is regarded as the core value. This is also one of the remarkable characteristics that China culture is different from other cultures. " Kobzev realized that the deeper the study of China culture, the wider the unknown space in this research field.

　　Kobzev clearly remembers that in 1960, when he was six years old, his father visited China with a delegation of Soviet writers, and after he came back, he shared his experiences and feelings with his family. Kobzev Jr. listened with relish and planted a seed for his future life choice. Ten years later, he chose to study China culture and philosophy at Moscow University.

　　Since 1978, Kobzev has mainly worked in the Institute of Oriental Studies of Russian Academy of Sciences, and also taught sinology courses at Moscow University of Physics and Technology and Russian National Humanities University. In 1990, Kobzev studied in Peking University for one year.

　　Since 2002, he has visited China almost once a year, staying for several weeks at a time. "I have been to half of China." Kobzev thinks that studying China is "extremely interesting", not only because China’s topography is rich and varied, but also because China’s culture has a long history and is profound, which is a valuable spiritual wealth for all mankind.

　　Kobzev has long studied the Book of Changes and the works of Wang Yangming, a philosopher in the Ming Dynasty. He is one of the few Russian experts who study Wang Yangming. In the study of China’s philosophy, he has published more than 10 books and 1,500 academic papers, some of which have been translated into Chinese, English, French, Polish and Ukrainian.

　　The integrity of China culture left a deep impression on Kobzev. He believes that philosophy is the source of all science and culture, and at the same time, language and philosophy are interrelated and form a unified whole. This is also the reason why his research is not limited to philosophy.

　　According to Kobzev, in recent decades, he wrote most articles about China’s philosophy in major Russian encyclopedias, including Encyclopedia of Russia and Encyclopedia of New Philosophy. He is also the deputy editor-in-chief of China Philosophy (1994) and China Spiritual and Cultural Ceremony (2006— 2010) and the main author of China Philosophy (2006).

　　In the field of philosophy, his translations include Confucian classics Daxue and Wang Yangming’s works, as well as Taoist works Tao Te Ching. In the field of literature, he also translated the Book of Songs and Tang poems.

　　Russian sinology research ranks among the best in the world. In Kobzev’s view, China is extremely rich in culture, and the future cultural exchange between Russia and China will be promising. "The relationship between China and China has reached an unprecedented height, which has brought new opportunities for Russian scholars to fully understand Russian culture. I hope that Russia and China will have more cultural exchanges and cooperation."

　　Kobzev pointed out that among the four world civilizations with earlier origins, only Chinese civilization has been passed down for thousands of years without interruption. Civilizations and cultures in the world are rich and varied, and there are great differences. Different civilizations and cultures need to promote mutual understanding and achieve harmonious coexistence through in-depth exchanges.

　　Italian translator Casazzi — —

　　"Dictionary reference books are very necessary"

　　Our reporter Ye Qi

　　"Scholars and translators are often inspired by the spirit of the times." This is the opening remarks made by Italian translator Giorgio Casazzi in an exclusive interview with reporters. Born in Rome in 1949, he was one of the first Italians to study in China. In 1968, he was admitted to the Chinese Department of Rome University. Few people in Europe knew about China at that time. In order to further explore the mystery of China culture, he decided to study in China. From then on, his wonderful experience in China and his love for China culture made him determined to engage in activities related to China culture.

　　In the early 1970s, Casazzi graduated from Beijing Language and Culture Institute (now beijing language and culture university) and returned to Italy to start his translation career. "At that time, Italians were eager to know about China, but they were basically interested in both politics and economy. Xu He’s Introduction to Political Economy is my first Chinese translation. Two volumes of more than 600 pages, I spent a year to complete the translation, published by a publishing house in Milan, and the response was very good. " After that, Casazzi became a professor of Chinese at the University of Rome and the Oriental University of Naples, which made it more possible for him to choose a wider range of China books for translation.

　　In Casazzi’s view, China’s vernacular literature is full of interest in style, content and thought, which can be compared with similar literature in Boccaccio. "Fortunately, since the 1980s, Italian domestic interest in China has crossed the political and economic categories and started to involve social sciences such as literature and philosophy." The change of the general environment provides an opportunity for Kasazi to devote himself to the translation of China’s classical Chinese works. In the past decades, from Thirty-six Strategies to Xu Xiake’s Travels, from regular translations to nearly 2,000 pages, he has translated many works of China.

　　Another important achievement of Kasazi’s dealing with Chinese characters in China is the compilation of dictionaries. During the 11 years since 1998, Kasazi and Bai Yukun of beijing language and culture university collaborated to compile the Chinese-Italian Dictionary, with two volumes, 100,000 entries and a total of 2,300 pages. It was first published in Rome in 2009 and reprinted in Venice in 2013. "Italian dictionaries have a long tradition. In recent years, the relationship between China and Europe is so close that dictionary reference books are very necessary! "

　　For decades, Casazzi has traveled frequently between Italy and China, telling Italian friends the story of China and spreading the voice of China. "As we all know, China’s culture has a long history, bright and gorgeous, and has lofty value. When it comes to science and scholarship, how can we lack China’s voice? There is an urgent practical need to promote Chinese culture to overseas people. How to optimize the introduction and publicity effect of China culture and how to further clarify its characteristics is the key at present. "

　　In Casazzi’s view, at this stage of publications, on the one hand, the relevant materials in China are not popular enough, and Italian universities rarely use textbooks and materials written by China scholars; On the other hand, some publications are unscientific, and even some people who don’t understand Chinese are compiling and describing China’s ancient philosophy. There is still much room for improvement in these areas.

　　"In Italy, most of the translated versions of China’s classical literature have little or no annotations. Nowadays, more and more foreigners are learning Chinese, hoping to read the original Chinese text, get a deeper understanding of the details and analyze the views of different critics in past dynasties. This is why I am now conducting a complete Italian translation of the Book of Songs with comments and comments from previous dynasties, and at the same time I intend to compile a book called China Character System, which comprehensively introduces Chinese characters and their systems. " Kasazi said.

　　On further promoting cultural exchanges between Italy and China, Casazzi said, "From a broader perspective, I think dialogue is the most powerful way to deepen our understanding of China culture in the world, especially in Italy. When negotiating and communicating, put forward more opinions and listen to each other. "

　　Swedish translator Roderburg — —

　　"I have a deeper understanding of the development path of China today."

　　Our reporter Ren Yan

　　"In 1979, I translated an essay collection by Lu Xun into Swedish and published it locally. This translation entitled "Hope lies in the future" is my first work in translation. " Roderburg, a Swedish translator, said in an exclusive interview with our reporter a few days ago, "The New Culture Movement is a very important period in the modern history of China. Lu Xun is the leader of the New Culture Movement, and his works shine with the light of thought, which has played an important role in China’s social enlightenment. I have benefited a lot from reading the works of China literary masters such as Lu Xun, and I hope to share a real China with Swedish readers by translating China’s works. "

　　In the early 1960s, Roderburg, a senior high school student, took a keen interest in the history and culture of China. In order to deepen his understanding, he studied Chinese at Stockholm University, and officially started a journey of exploring China culture. After graduating from college, Roderburg went to China to work as a translator from 1968 to 1970, and went to China again from 1975 to 1977.

　　20世纪80年代，罗德堡翻译了茅盾的《子夜》和巴金的《寒夜》两部长篇小说，以及两位作家的部分短篇小说。“通过这些作品，中国两位现代文学巨匠首次走进瑞典读者的视野，并深受喜爱。”罗德堡对此感到欣慰。

　　“改革开放之后，中国当代文学蓬勃发展，涌现出了一大批优秀作家。”罗德堡翻译了一些知名作家的短篇小说，其中包括刘心武、蒋子龙、谌容等作家贴近现实的文学作品。

　　罗德堡认为，文学能够表现一个国家的社会文化和人民的思想感情，文学作品的翻译可以促使人们加深对彼此国家国情和人民思想的了解，达到民心相通的效果。当今世界，民心相通对于防止冲突和战争至关重要。中国文学是世界文化的重要组成部分，也是中国发展变化的生动写照，通过翻译中国文学作品可以帮助其他国家人民更好地认识中国的过去和现在。“我翻译中国文学作品，就是想把中国故事带到瑞典，让瑞典人更了解中国。”他说。

　　近几年，罗德堡主要致力于将《习近平谈治国理政》翻译成瑞典语版。“在翻译中国领导人著作的过程中，我对当今中国发展道路有了更深入了解。习近平主席一系列关乎人类前途命运的倡议和理念高屋建瓴，引人深思。”

　　"I have deep feelings for China. My work and life experience in China is an important part of my life. " Roderburg said, "In addition to working and living in China twice, I visited China many times later and witnessed the vicissitudes of China in the past half century. I admire the great development of China."

　　In order to promote the publication of books about China in Sweden, Roderburg founded a publishing house in 1990s, named "Crane Publishing House", and published a series of literary works by Jiang Zilong and Mo Yan, such as Red Sorghum. In addition to literary works, the publishing house also publishes books on China’s agricultural development and popular culture and art. In the 21st century, Roderburg translated Mo Yan’s autobiographical novella Change and Zhang Wei’s two novels Fable in September and Song of the Hedgehog.

　　"For a long time in the past, one of the main reasons why western society didn’t understand China was the language barrier. Translation is a bridge to different languages and cultures, which can make the complex world simple. Although more and more westerners are learning Chinese now, language barriers still exist. It is a good way to translate China’s contemporary literary works into western languages and publish them in order to change some Westerners’ one-sided cognition of China. " Roderburg said.

　　Roderburg won the 14th Chinese Book Special Contribution Award at the end of last year. He said, "This is a great honor and an encouragement to my translation work. I will also continue to translate China’s literary works so that the Swedish people can understand China more comprehensively. "

　　Layout design: Cai Huawei

Source: CCTV

CCTV News:Although there is still a period of time before the Spring Festival on New Year’s Day in 2024, the concern about holiday travel and related reservations have begun to heat up quietly. The reporter learned from the online travel booking platform that the overall travel booking volume of New Year’s Day holiday increased by four times year-on-year, of which air ticket orders increased by four times year-on-year and hotel bookings increased by five times year-on-year.

According to the data of online travel platform, up to now, the tourism fever of New Year’s Day holiday this year has increased by 181% year-on-year. Since December, the booking volume of tourism products on New Year’s Day holiday has increased by 57% month-on-month, and playing with snow and avoiding the cold have become the two major themes of holiday travel.

This winter is a good opportunity to observe the aurora in the northern hemisphere. The popularity of the aurora-themed tourist routes has risen rapidly, and the number of consultants has increased by nearly 200% compared with the same period in 2019. The domestic Harbin-Mohe tourist routes and the aurora theme tours in countries such as Northern Europe and Finland are the most popular among tourists, and some popular aurora theme products for New Year’s Day trips have been sold out.

"Ice and Snow Tour" Activates Winter Tourism Market

With the arrival of snowfall and cooling weather, the enthusiasm for traveling in ice and snow continues to heat up. Compared with previous years, the tourist flow in Shenyang, Changchun, Dalian and other stations has increased significantly. The "white economy" has once again stimulated the vitality of the tourism market this winter, and many foreign tourists have also made a special trip to the icy northeast to enjoy themselves.

Recently, Liaoning’s first "Ice and Snow Tour" special train set off from Shenyang and went to Changchun, the northern spring city, Harbin, Changbai Mountain and other places. During the 7-day trip, visitors can watch the Eight Puppet Manchus in Changchun, a spring city in the north, enjoy the world of ice and snow in Harbin, experience splashing water into ice in Xuexiang National Forest Park in Heilongjiang, punch in and take photos at online celebrity scenic spot in Yanji, enjoy passionate skiing in Yabuli, the ski resort, watch the spectacular scenery of glacier waterfall in Changbai Mountain, the first peak in Northeast China, and experience all-round ice and snow play projects.

In Arctic Village, Mohe, Heilongjiang Province, an ice dragon boat race brought together tourists from all over the world to enjoy the fun of sports in the snow and ice.

In order to welcome the arrival of a large number of tourists, this year, the Arctic Village Snow Resort not only upgraded two snow trails, but also introduced a number of new entertainment projects on snow.

The data shows that since the winter, the number of tourist bookings in Mohe area of Daxing ‘anling has increased significantly. Hotel bookings in Mohe area increased by 50% in December, and air ticket bookings to Mohe increased by 1.2 times compared with the same period in 2019. Among them, routes with characteristics such as chasing aurora, catching ice in winter and feeding reindeer are more popular with tourists.

International routes are constantly adding encryption to help the recovery of outbound travel.

With the recovery of outbound demand, international flights are constantly adding encryption, and the newly recovered capacity also helps the recovery of outbound travel.

With the approach of New Year’s Day and Spring Festival holidays, passengers’ willingness to travel internationally has increased significantly. Recently, international flights are also continuing to be "new", and China Southern Airlines plans to resume adding a number of international routes from December to January.

From December to January next year, China Eastern Airlines plans to resume direct flights from Shanghai to Cairo, Fukuoka, Dubai and Brisbane, and international and regional routes are expected to reach 80% in 2019 before the end of the year.

Zhongxin Jingwei, October 20th (Sun Qingyang) Recently, iResearch released the "2023 Online Marketing Monitoring Report of Beauty and Household Chemicals Industry" (hereinafter referred to as the "Report"), and authorized Zhongxin Jingwei Research Institute to release it. The report shows that from January to August 2023, the investment in online advertising in the whole industry declined to some extent, but household cleaning products rose against the trend, showing a good development trend.

From January to August, the online advertising market in the beauty and daily chemical industry was under pressure, only 74.1% of the same period in 2021, and the investment index was 3.86 billion yuan, down 9.8% year-on-year, lower than the overall average level of all industries; Among them, the beauty and skin care category and personal bathroom category were not as good as the same period in 2022, but the household cleaning category rose by 12.1% against the trend, and the investment index reached 650 million yuan. Video websites and video patch advertisements are still the most preferred media and advertising forms for brands in the industry. The advertising budget of brands is mostly concentrated in key periods such as festivals and e-commerce promotion, with promoting product sales as the ultimate orientation of advertising effect.

In the report, the advertising of beauty, skin care and personal bathroom was not as good as that of the same period in 2022, while the investment index of household cleaning products reached 650 million yuan, up by 12.1%. The increase in investment in household cleaning products may be related to the increase in people’s attention to household environmental sanitation.

In terms of delivery strategy, beauty and skin care brands pay more attention to content marketing, and strengthen the celebrity endorsement effect through full-screen advertisements, while highlighting the preferential information of e-commerce. The celebrity endorsement effect can also attract more consumers’ attention. The prominence of e-commerce preferential information can also increase consumers’ purchasing decision-making power. Personal bathroom and household cleaning industries are more inclined to use video patch advertisements. By embedding popular dramas and variety shows, these advertisements can better reach the target audience and enhance the brand volume exposure. The form of video patch advertisement can convey information when the audience watches the video, increase the user’s attention and memory, and improve the effectiveness of the advertisement.

In addition to the launch strategy, brands in the industry also actively participate in e-commerce promotion activities and deepen cooperation with online and offline supermarkets to drive further transformation of sales. E-commerce promotion activities are an effective means to attract consumers to buy, and stimulate consumers’ desire to buy through promotional offers and time-limited discounts. Cooperation with online and offline supermarkets can also expand sales channels and increase product exposure and sales.

Judging from the delivery schedule, the advertising budgets of brands in the three major sub-sectors of beauty and household cleaning are mostly concentrated in the key periods of e-commerce promotion such as 38 festivals, 618 and double 11, among which the online penetration rate of brands in the sub-sector of beauty and skin care is high, and the investment index fluctuates significantly with the time of key activities such as e-commerce promotion/shopping festivals.

The report also shows that the reduction of head advertisers is obvious, and the investment index industry of beauty and skin care brands accounts for nearly 50%. There is a high concentration of advertisers’ investment index in the beauty and daily chemical industry, with TOP4 accounting for 75.2% of the whole industry. However, in 2023, only Unilever increased its brand advertising, while Procter & Gamble, L ‘Oreal Group and Estee Lauder decreased by 17.1%, 18.9% and 20.8% respectively. The share of investment index in the three major sub-sectors fluctuated steadily, among which beauty and skin care accounted for the highest proportion, accounting for about 46.9% of the total online advertising investment in the beauty and daily chemical industry, and the proportion of personal bathroom continued to decline slightly.

Judging from the strategy of online advertising, advertisers in the beauty and household cleaning industries are still more inclined to launch on the mobile side. Although the investment index has declined, it still accounts for nearly 50%. In addition, the OTT terminal became a popular terminal from January to August 2023, accounting for 40.5%. Video patch advertising is the most important advertising form, accounting for 62.2%, followed by full-screen advertising; The proportion of information flow advertisements increased to 6.5% in 2023. Video websites are most favored by advertisers. The number of advertisers in Tencent and Xiaohongshu is ahead of other media. 62.6% of online advertising investment in the beauty and daily chemical industry is concentrated on video websites. Portal websites and IT websites are also important advertising media.

(Zhongxin Jingwei APP)

This article was selected and edited by Zhongxin Jingwei Research Institute. The works produced by the selection are copyrighted by Zhongxin Jingwei, and no unit or individual may reprint, extract or use them in other ways without written authorization. The views involved in the selection only represent the original author, not the views of Sino-Singapore Jingwei.

Editor in charge: Song Yafen

On November 3rd, according to the information from the enterprise, Shenzhen Jindi Property Management Co., Ltd. newly invested in Jindi Space Technology Co., Ltd., with an investment ratio of 100%.

According to the data, Gemdale Space Technology Co., Ltd. was established on November 3, 2022 with a registered capital of 50 million yuan, and its business scope includes the development of artificial intelligence application software; Information system integration service; Intelligent control system integration; Artificial intelligence industry application system integration service; Internet of Things technical services; Internet of Things technology research and development; Internet of Things application services, etc. The company is 100% owned by Gemdale Property.

Established in 1993, Gemdale Property is a platform for gemdale to provide property management services, assets and customer resources. Its management projects include high-end residential buildings, industrial parks, schools, commercial writing, government agencies and other formats. The area of offline contracts is nearly 250 million square meters, while the area of online services using SaaS is 300 million square meters.