阿拉 后花园 龙凤

Welcome to Autohome Shanghai Promotions, today brings you the latest promotions for a much-talked-about luxury car. Currently, this high-end model is on an unprecedented promotion in Shanghai, with a maximum discount of up to 30,000 yuan, which means consumers have the opportunity to get this luxury model at a lower price. The minimum selling price has been adjusted to 199,800 yuan, which is very tempting. If you are interested in Hongqi EH7, don’t miss this rare car buying opportunity. Please click the quotation form below to check the price of the car immediately and make your car buying dream come true in the most affordable way.

As a masterpiece that highlights the style of Chinese luxury cars, the exterior design of Hongqi EH7 shows a solemn and elegant temperament. Its front face design adopts family-style classic elements, and the iconic large-scale straight waterfall air intake grille, each chrome-plated trim is particularly exquisite, highlighting the dignity and strength of the brand. The body lines are smooth, and the overall style not only inherits the traditional aesthetics of Hongqi, but also incorporates the sense of technology of modern design, giving people a visual enjoyment of a stable atmosphere without losing a sense of movement.

The side lines are elegant and dynamic, and the body size of the Hongqi EH7 is 4980mm*1915mm*1490mm, showing the style of a luxury sedan. The wheelbase is up to 3000mm, ensuring a spacious and comfortable interior space. The precise layout of the front wheelbase of 1645mm and the rear wheelbase of 1655mm not only improves driving stability, but also reflects the designer’s attention to detail. The tire size is 245/50 R18, and it is matched with a delicate wheel design, which not only enhances the visual effect, but also ensures the grip and handling performance during driving. Overall, the side lines of the Hongqi EH7 are smooth, showing a perfect combination of high-end and technology.

The interior design of Hongqi EH7 upholds the refinement and luxury of Chinese brands, highlighting the high-end business positioning. The exquisite leather steering wheel adopts a comfortable ergonomic design, with manual up and down + front and rear adjustment functions, to ensure that the driver is in control. The 15.5-inch large central control screen is a highlight of the interior. It integrates multimedia systems, navigation, telephone and air conditioning control functions, making it easy to operate and full of technology.

In terms of seats, the Hongqi EH7 uses a mix of imitation leather and leather/flip materials to provide a good touch and comfort. The main driver’s seat supports front and rear adjustment, backrest adjustment, high and low adjustment and 4-way waist support, as well as heating, ventilation and headrest speakers, which enhance the driver’s riding experience. The driver’s seat also has a power seat memory function, which is convenient for daily use. The passenger seat also supports front and rear adjustment, and the high and low adjustment is 2-way, providing passengers with a comprehensive comfortable space. The rear seat supports proportional reclining, further expanding storage space and practicality.

According to the information provided, the engine of the Hongqi EH7 has a strong power performance, with a maximum power of 253 kW and a torque output of 450 Nm. This parameter configuration ensures that the vehicle can provide sufficient power support during driving to meet the driver’s performance requirements.

In conclusion, the Hongqi EH7 has won the recognition of Autohome owners with its unique design and outstanding appearance. He pointed out that if the logo can be integrated with the five elements, it will further highlight its identity as a new energy source and attract more pedestrians’ admiration. In actual use, car owners are full of praise for its appearance, saying that this is a new model worth looking forward to on the market. Whether in daily driving or in communication with friends, the beauty and charm of the EH7 have become a hot topic of discussion.

As the last month of 2023, although the large-scale auto exhibition in China has come to an end, it is a key sprint battle for car companies. In addition to promotional policies, there are many new cars worthy of attention that will be launched in December, so whether these new cars will realize consumers’ "car purchase dream", let’s play a game today.

Xingyue L Zhiqing, Xingrui L Zhiqing

Realize the model layout of fuel, oil mix and plug-in mix

Xingyue L Zhiqing has launched two models, the Galaxy Edition and the Tiangong Edition, and Xingrui L Zhiqing has launched three models, the Nebula Edition, the Galaxy Edition and the Tiangong Edition. The biggest highlight of these two models is undoubtedly the Chinese Star Intelligent Dual Engine System, which is a new hybrid member in addition to the Xingyue L self-fuel car model and plug-in hybrid model. It is also the first time that Xingrui L, the first model to use the CMA platform, has introduced a hybrid model.

The overall appearance of both cars is closer to the design of traditional fuel vehicles. The Xingyue L Smart Engine does not adopt the more inductive and bolder design of its plug-in hybrid model, but returns to tradition, using Geely’s classic straight waterfall air intake grille, and adds a circle of chrome decoration to the middle net, which is more mature and generous, consistent with the overall tough style of the body. Unlike the Xingyue L Smart Engine, its straight waterfall grille does not add a circle of chrome decoration, so it appears younger and more fashionable rather than mature and dignified, and the car’s performance of youthful dynamics is relatively easier.

(Xingyue L Zhiqing)

(Xingrui L Zhiqing)

In addition to some small changes in the appearance of the two cars, the power system of the two cars is the focus of the change. First of all, the power system of the two new cars is the same. One of the highlights of this power system is the dual motor layout of the P1 + P2 and the 1.5T four-cylinder engine. Previously, the plug-in hybrid model of Xingyue L was equipped with a 1.5T three-cylinder engine. For buyers who do not accept three-cylinder engines, Xingyue L Smart Engine can make people feel at ease. The engine adopts Miller cycle, with a maximum power of 120kW (163Ps), a peak torque of 255N · m, a total motor power of 100kW (136Ps), and a peak torque of 320N · m. The whole system matches the 3DHT gearbox, Xingyue L Zhiqing’s official 100-kilometer acceleration is 7.9S, WLTC’s comprehensive fuel consumption is 4.79L/100km, Xingrui L Zhiqing’s official 100-kilometer acceleration is 7.5S, and WLTC’s comprehensive fuel consumption is 4.22L/100km.

Secondly, to briefly talk about Geely’s intelligent engine system, first of all, the new 1.5T four-cylinder engine has a thermal efficiency of up to 44.26%. It uses the Miller cycle instead of the Atkinson cycle, achieving the world’s top level in terms of calorific value efficiency. The Miller cycle engine is better than the Atkinson cycle engine in terms of torque output and noise.

The core is the 3DHT electric drive with three mechanical gears. First of all, Geely has established a new production line for its special planetary gear design and high-demand materials and manufacturing processes. This 3DHT is actually equivalent to the effect of 4AT, mainly used at medium and high speeds, which can maximize the fuel economy at medium and high speeds. Compared with traditional hybrid models, the single-speed electric drive has a huge fuel consumption advantage.

Review:In the current environment where Chinese brands focus on plug-in hybrids, Geely launched a gasoline-electric hybrid model for two hot-selling models. For users without charging equipment, the fuel economy effect brought by the gasoline-electric hybrid is better than that of the same model with a large battery. For brands, it also completes the coverage of the power system.

Landmap Chasing Light PHEV will be launched on December 5

Won the "2023 China’s Top Ten Body" without listing

Lantu Chasing Light PHEV will be listed on December 5th? Pre-sale has started at the Guangzhou Auto Show in the early stage. The pre-sale price is 266,900 yuan, and the reference pure electric version price range is 32-29-38 5,900 yuan. Lantu Chasing Light PHEV is equipped with a plug-in hybrid system composed of 1.5T and dual motors, equipped with a 43 kWh battery pack, CLTC pure electric battery life is 262km, and the comprehensive cruising range is 1260km.

In terms of appearance, the main difference between the Landscape Chasing PHEV model and the pure electric version is reflected in the front face. Due to the addition of the engine, the new car adopts a conventional front grille design, and the interior adopts a similar dot matrix decoration to increase the sense of refinement. The chrome-plated Landscape LOGO and through-light strip are also preserved.

In terms of interior design, the Lantu Chasing PHEV continues the triple-screen layout design of pure electric models. In terms of configuration, it will be equipped with 12-way electric seat adjustment in the front row. The front and rear seats are equipped with massage, ventilation, and heating functions. The rear row is equipped with leg supports and electric backrest adjustment functions.

In terms of power, the Lantu Chasing PHEV model will be equipped with a plug-in hybrid system composed of a 1.5T engine and front and rear dual motors. The maximum power of the engine is 100 kW, and the maximum power of the front and rear drive motors is 130 kW and 160 kW respectively. The system’s comprehensive power is 390 kW, and the comprehensive torque is 790 Nm. The official 100-kilometer acceleration time is 5.9 seconds.

In terms of battery life, it will be equipped with a ternary lithium battery with a capacity of 43 kWh, with a pure electric cruising range of 262km under CLTC operating conditions. Under full oil and full power, the CLTC has a comprehensive cruising range of 1260km.

In addition, the new car is the only one in its class to use an all-aluminum chassis, and is equipped with a magic carpet function of CDC + air suspension, which can actively identify and scan road condition information, intelligently adjust the suspension damping, and take into account comfort and sportiness. What’s more worth mentioning is that in terms of safety, the unlisted Landu Chasing PHEV won the "2023 China Top Ten Body" award last week for its body-in-white.

Review:Lantu Chasing Light PHEV is the first plug-in hybrid model under the brand. The CLTC pure electric battery life of 262km can guarantee pure electric commuting after get off work 5 days a week. In addition, the overall product continues the high-quality and cost-effective route of Lantu FREE, which can have explosive potential in the 25-300,000 range.

Chery Discovery 06 Urban Edition will be available on October 6

The style of the front face has changed dramatically to meet the needs of different consumers

The new urban version of Chery Discovery 06 series has obvious changes in the front face of the previous model, and will be more inclined to urbanization. The models listed in the early stage focus on an off-road model.

(Exploration 06)

The biggest highlight of the urban version is that the front face is replaced with a large-size straight waterfall air intake grille, and the front lip position also uses the same color of the body + blackened decorative parts. In addition, the urban version model continues the split headlight group, and the front China net "CHERY" English word mark LOGO has been reduced compared to the current model.

The rear adjustment is concentrated on the lower bumper, and the new model style is more fashionable, with two exhaust sides. Other models on sale retain the through taillight design.

In the interior design part, the Discovery 06 Urban Edition model continues the interior design layout of the models on sale, such as a three-spoke flat-bottomed steering wheel, a 10.25-inch LCD instrument, and a 13.2-inch vertical layout central control screen. At the same time, the new car continues to use an electronic gear shift mechanism, and there is a 50W wireless charging in front of the gear handle.

In terms of some highlights, the Discovery 06 Metropolitan Edition features a Qualcomm Snapdragon 8155 chip, an active safety warning system, 360 panoramic images, full-speed domain adaptive cruise, an electric tailgate, 8-channel SONY audio, and 64-color ambient lights.

The Discovery 06 Urban Edition is expected to use the same power combination as the current model, 1.6T Kunpeng power + Getrake 7DCT wet dual clutch, with a maximum power of 145kw (197PS) and a peak torque of 290N · m.

Review:Do you think the off-road appearance is too personalized? Then the appearance of the urban version may wish to take a look. The large-size chrome-plated front nozzle has a good visual impact. If you can sell a mid-range price for the model on sale, I believe it is still very attractive.

The Pentium B70 will be available on December 8

Chinese brand evergreen sedan

It has been almost 17 years since the first-generation Pentium B70 was launched in 2006 and is now ready to usher in the launch of the fourth-generation model. The new car is equipped with a new design language to create a more concise and fashionable overall shape, followed by the continuation of the 2.0T + Aisin 6AT power system.

The new Pentium B70 adopts FAW Pentium’s new "Jin, Pure, Zhen" family design language, the front of the car is equipped with a borderless network design, the interior is equipped with a parallel banner-type trim, and the through-type LED light group above, the whole will have a horizontal widening visual effect, secondly, there are obvious lines on the hood, which looks young.

The side is equipped with a double waist line design, in which the upper waist line extends from the taillights to the front hood. The side posture is similar to that of a common family car. At the same time, the real model is equipped with multi-frame aluminum alloy wheels. In terms of body size, the new car is 4855mm long, 45mm more than the current model, and the wheelbase is 2800mm, positioning it as a medium-sized car.

In terms of interior design, the new Pentium B70 continues the current model’s dual-screen design and double-spoke flat-bottomed multi-function steering wheel. It is mainly optimized for the area under the center console, adjusting the position of the air-conditioning buttons, and the mechanical shift mechanism is adjusted to a dial-type shift mechanism, which looks more concise and advanced.

In terms of power, the new Pentium B70 will be equipped with a 2.0T engine with a maximum power of 224 horsepower, a transmission system matched with a 6-speed automatic transmission, a maximum speed of 230km/h, and a comprehensive fuel consumption of 7.1L/100km under NEDC conditions. In addition, the new Pentium B70 may also launch a 1.5T model with a maximum engine power of 169 horsepower and a transmission system matched with a 7-speed wet dual-clutch transmission.

Comments: The history of the Pentium B70 model has been 17 years, so this "veteran" can still have his own sky in the new energy environment, which may be achieved at a more cost-effective price.

The new generation of Mercedes-Benz E-Class long wheelbase will be available on December 14

Cockpit design depends on Mercedes-Benz

The replacement Mercedes-Benz C-Class and S-Class are on the market, so it’s time to go to the Mercedes-Benz E-Class. The new domestic Mercedes-Benz E-Class opened pre-sale at the Guangzhou Auto Show. The new car launched a total of 2 model configurations, and the pre-sale price range is 45-540,000 yuan. As a comparison, the price range of the current models on sale is 44.01-56 9,500 yuan, and the whole still maintains the same horizontal dimension.

In terms of appearance, the new Mercedes-Benz E-Class continues to adopt a dual-body design. In layman’s terms, it is the "big standard" sports version and the "vertical standard" luxury business version. The main differences in appearance are reflected in the details of the middle net, front and rear enclosure, wheel hub style, etc., to meet the aesthetic needs of different users. In terms of body size, the length, width and height of the new long wheelbase E-Class are 5092/1880/1493mm respectively, and the wheelbase is 3094mm.

In terms of interior, the new wheelbase version of the E-Class draws on the design of Mercedes-Benz EQS, using a three-screen center console layout called "MBUX Superscreen" by Mercedes-Benz. It consists of a 12.3-inch full LCD instrument panel, a 14.4-inch center display, and a 12.3-inch passenger entertainment screen. It is equipped with a three-spoke multi-function steering wheel in the style of "Dragonfly", which has surpassed the Mercedes-Benz S-Class in terms of luxury and technology.

In addition to the visual shock, the new car is also equipped with the third-generation MBUX intelligent human-machine interaction system, and is built with Qualcomm’s latest generation 8295 intelligent cockpit chip, which is also the first model in the luxury brand to carry this chip. It also upgrades the new "mind-reading voice assistant" function, which recognizes more accurately and responds more quickly. It supports full-scene wake-free, colloquial language and multi-command recognition, and can also control the vehicle through voice. On the road of intelligent transformation, Mercedes-Benz is going to demonstrate with a group of new car-making forces in China.

Secondly, in terms of driver assistance configuration, the new Mercedes-Benz E-Class is equipped with an L2 + level driver assistance system, which can cover high-speed and urban express sections, and has the ability to achieve high-speed point-to-point navigation assistance driving. It has functions such as automatic lane change, automatic away from the car, and automatic entry and exit ramp. In the field of high-end intelligent assisted driving, Mercedes-Benz is not far behind.

In terms of ride comfort, the new long-wheelbase E-class car has also made more than 10 upgrades for the Chinese market, including extended rear seat cushions, electrically adjustable rear seat leg supports, luxury rear headrests, rear seat neck heating, luxury rear center armrest, wood trim door panels, rear surround ambient lights, rear extended center console with ambient lights and wood trim, rear "boss button", rear wireless charging, side window electric sunshade and triangular window sunshade, electric adjustable rear seats, etc.

Finally, in the power system, the domestic long-axle version will be equipped with the M254 2.0T engine, which is divided into high and low power adjustment. The maximum power of the E 260L model is 204 horsepower; the maximum power of the E 300L model is 258 horsepower, and the transmission system is matched with a 9-speed automatic transmission.

Review:Judging from the pre-sale price in the previous period, the price of the new Mercedes-Benz E-Class is expected to be the same as the current model, but the improvement in all aspects is quite obvious. However, the competitors of the new Mercedes-Benz E-Class are not limited to traditional luxury brands. For example, Chinese brands can bring advantages such as higher cost performance, intelligence and electrification, so the new Mercedes-Benz E-Class faces a lot of market pressure.

BYD Song L will be available on December 15

BYD’s most beautiful SUV

BYD Song L is known as "BYD’s most beautiful SUV" in the community. This new car will target five categories of target groups, namely compact car upgrade purchase, oil-to-electricity upgrade purchase, Kochi elite, young family and exquisite girls. At the end of October, the pre-sale price has been launched. Currently, there are 5 models announced, providing rear-drive and four-wheel drive two drive forms, 3 battery life versions (550KM, 662KM, 602KM), and the pre-sale price range is 22-280,000 yuan.

Why can Song L be called "BYD’s most beautiful SUV"? After seeing the real car, you will feel that it is indeed confident. First of all, the new car is based on BYD’s e-platform 3.0 and adopts the design language of Dynasty Network’s new generation "Pioneer Longyan Aesthetics". The front face is designed with a simple and sporty design; the sharp headlights on both sides are integrated with the "dragon whiskers", which flow with light and shadow, highlighting the sense of high-end; the two "dragon teeth" next to the front bumper are the finishing touch of the front face shape.

The highlights of the crossover shape are vividly experienced on the side of the Song L body. Its body posture is very low, the waistline is upward, and it has a sense of strength, showing a momentum ready to go; the back shape of the C-pillar is in place, the contour line trend is relatively restrained, and the whole posture is just right; the new car is equipped with a five-pointed star spoke wheel hub, which is very aesthetic, with large-size wheels and brake calipers to highlight the sporty characteristics.

The rear shape of the Song L car is very layered. It adopts a through streamer end light design, integrates Chinese knot elements, and is also equipped with a rear wing and a high brake light to further highlight the sense of movement. Secondly, it is also equipped with borderless doors, active electric lift tail wings, active air intake grilles, floating spoilers and other sports configurations.

Song L’s interior design evolves the orderly interspersing of Chinese knots into a layered and staggered interior structure, extending from the main instrument panel to the auxiliary instruments, door panels, seat headrests, etc., giving Song L its unique oriental charm and avant-garde texture. The air conditioner in the middle of the instrument panel is trended below the central control screen.

Song L is equipped with BYD’s new generation of DiLink car system, and is equipped with AR-HUD head-up display, EC dimmable canopy, wide temperature range heat pump air conditioner and other configurations.

In terms of power, Song L provides two driving forms: rear drive and four-wheel drive. The rear drive version is divided into high and low power adjustment, with a maximum power of 204 horsepower and 313 horsepower respectively; the comprehensive power of the four-wheel drive version model system is 517 horsepower, and the 100-kilometer acceleration time is 4.3 seconds. Secondly, in terms of battery life, Song L provides two specifications of battery packs with a capacity of 71.808kWh and 87.04kWh. According to different model configurations, the pure electric cruising range of CLTC working conditions is 550 kilometers, 602 kilometers and 662 kilometers respectively. In addition, the new car adopts the independent suspension of the front double fork arm and the rear five-link, and is equipped with a Yunnian-C chassis system and an iTAC intelligent torque control system.

Review:The pre-sale price of BYD’s most beautiful SUV Song L is very attractive. First of all, the appearance of the whole car is online, which can definitely attract a large number of young users. Secondly, the internal technology configuration level is very high, and the seat texture in the car is full. In addition, it also has the strongest acceleration ability of 4.3 seconds to break 100, as well as the cloud chassis with comfort and control. Will its price be more surprising when it is officially listed?

The M9 will be available in December

The best SUV in 10 million

Called the best SUV in the 10 million by Yu Chengdong, the M9 is also very popular at the Guangzhou Auto Show. The M9 has been pre-sold before, and the extended range version is expected to sell for 50-600,000 yuan, and the pure electric version is expected to sell for 50-600,000 yuan.

The Qinjie M9 adopts the new design language of "Kunpeng Spreading Wings", highlighting the atmospheric luxury temperament. In terms of details, the new car adopts a closed front face shape, and the polygonal headlight group is connected by the central light strip. With the closed front grille, the whole car looks more refined through the cutting and simplifying modeling ideas. It is worth mentioning that the Qinjie M9 has Huawei xPixel smart lights, which can not only project various text, patterns and even animation effects, but also display a variety of patterns when the vehicle is still, enhancing the interaction between the car and people. In addition, the addition of narrow ladder air intakes also increases the visual layering and fashionable atmosphere of the vehicle. The air inlet shape of the pure electric version and the extended range version models is different.

(Extended Range Version)

(Pure electric version)

The M9 has a flatter roof line, resulting in better head space in the car. In addition, the windows are silver trim to create a more youthful visual effect. Careful observation can be found that the M9 uses a flat side window shape, which is more concise. The front and rear fenders slightly protrude from the body, which is full of muscle.

In addition, the addition of hidden door handles and a new style of low-drag wheels has also greatly optimized the drag coefficient of this car, making the drag coefficient of the whole vehicle reach 0.26cd. In terms of body size, the length, width and height of the new car are 5230/1999/1800mm, and the wheelbase is 3110mm. In terms of wheels, the car will provide 21-inch wheels.

The rear shape is more generous, and the rear of the car adopts a large number of horizontal design lines, which is conducive to improving the visual width of the rear. In addition, the car adopts a through taillight shape to visually create a sense of hierarchy of the car. With the chrome-plated rear lower guard, it brings some youthful effects.

In terms of interior, the new car adopts the current very popular triple screen layout and will integrate AR HUD function. In terms of details, the new car will incorporate wood grain trim panels in door panels and other places to create a stronger sense of class. In addition, the top of the new car’s center console is equipped with crystals carrying Xiaoyi’s smart assistant. Combined with the news we have received before, the new car will also integrate Hongmeng 4.0 cockpit, Huawei ADS high-end automatic driving assistance, rear Aurora projection, passenger queen seat, etc.

In terms of power, the M9 will be available in extended range and pure electric versions. Previously, the official has declared pure electric models, with drive motors rated at 62kW and 88kW, and peak power at 160kW and 230kW, respectively.

Review:In addition to the unannounced interior, that is, Huawei’s core cockpit and smart driving configuration, the so-called "best SUV in the 10 million" will face the market at what official price, because the current pre-sale price of 50-600,000 yuan can highlight the identity of its own brand flagship SUV, but whether it can grab the market share of luxury brands in the future, it is still necessary to inform through the official listing.

Star Era ES will be available in December

It made its debut at overseas auto shows

The Star Era ES not only made its debut at the Shanghai Auto Show, but also completed its overseas debut at the Geneva Auto Show. At the recent 2023 Guangzhou Auto Show, the Star Era ES officially opened pre-sale, and the pre-sale price 24.8-35 8,000 yuan. The new car is positioned as a medium and large pure electric car, with standard air suspension + CDC and a battery life of up to 650Km + kilometers. It is a high-end series model of the Star Era brand.

The front face of the Star Era ES is simple and atmospheric, equipped with a through-type LED light strip, and a wing-type light group is used below, and different decorative styles are provided. The side of the body adopts a slip-back shape, equipped with a hidden door handle. According to different models, 19-inch, 20-inch and 21-inch wheels are available. In terms of body size, the length, width and height of the new car are 4945mm/1978/1489 (1480, 1467mm) respectively, and the wheelbase is 3000mm, which is similar to the polar krypton 001 as a whole.

The tail adopts a flat through-type rear taillight group, and the lower and rear enclosures are also embellished with black decorative panels, which enhances the sense of movement and appears simple.

The interior of Xingtu Star Era ES adopts a wrapping design style, equipped with a large floating central control screen, a full LCD instrument panel and a double-spoke multi-function steering wheel, and adopts a shifting mode of wrapping. At the same time, the electric seat adjustment of the new car is designed at the door panel position, and two wireless charging boards for mobile phones are also designed under the central control screen.

In terms of power system, Starway Star Era ES offers single-motor version and dual-motor version models to choose from. The single-motor version is divided into high and low power adjustment, with a maximum power of 185 kW (252 horsepower) and 230 kW (313 horsepower) respectively. The dual-motor version has a combined power of 353 kW (480 horsepower), and the acceleration time of 100 kilometers will reach 3 seconds. Secondly, the new car is based on Chery Group’s new electric platform E0X, which supports an 800-volt voltage system. At the same time, it will also use Chery NP2.0 technology battery pack, with a maximum range of over 700 kilometers. At the same time, in fast charging mode, it can achieve a range of 150 kilometers in 5 minutes, and the power can be charged from 30% to 80% in 15 minutes. In addition, the new car will also be equipped with air suspension and a CDC continuous damping control system.

Review:As a high-end model in the high-end brand of Chery Group, the overall product power of Star Era ES is set according to the standards of luxury brands, and from the current pre-sale price, the later price will appear a little high. If the later listing can be adjusted, I believe it is also a model that everyone should not miss.

Nowadays, when consumers buy a car, they first need to see whether the car is well-equipped or not, and it is no exception for nature. Now let’s follow the editor to see what its performance is.

Take a look at the appearance of the Xingtu Lanyue first. The front of the Xingtu Lanyue car feels very deep, with a multi-format grille, which looks very sharp. The headlights are very in line with the consumer’s aesthetic, adding a bit of sophistication. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, adaptive far and near light, delayed closing, etc. To the side of the car, the body size of the car is 4970MM*1940MM*1792MM, the car adopts fashionable lines, the side presents a domineering and stylish design style, with large-sized thick-walled tires, the shape is quite sharp. In the rear part of the car, the rear looks very cool, the tail lights are very hard, and the exhaust pipe adopts a bilateral single-out shape, creating a good aura.

Sitting in the car, the interior design is very cold and the visual effect is very good. The steering wheel shape of the car is eye-catching. It is made of genuine leather, and the practicality and appearance are not bad. Let’s take a look at the central control. The car is equipped with a touch LCD central control screen, which impresses the interior style. The overall design of the central control is very good. Let’s take a look at the dashboard and seats. The dashboard design is remarkable and very eye-catching. The car adopts leather seats, and the seats are wrapped in place, which improves the riding experience of the driver and passengers.

Xingtu Lanyue matches the automatic manual (AT) gearbox, with a maximum power of 192KW and a maximum torque of 400N.m, resulting in good power performance.

Next, take a look at the configuration, Xingtu Lanyue is equipped with vehicles to everything, driving mode selection, remote control keys, rear wipers, interior ambient lights and other configurations.

This car has been introduced almost all the time. I believe that many users who buy a car have taken a fancy to its comfort and practicality. Today, you can go to the 4S store to experience this car.

1905 movie network feature On the night of October 16, along with the song "Hard to Say Goodbye" that triggered the chorus of the audience, the filmmaker Jackie Chan waved affectionately to the people of "hometown" Datong, announcing the successful conclusion of the 6th Jackie Chan International Action Film Week. At the same time, the live stream of the movie channel located on the eight-meter-high platform opposite Yongtai Gate also ended the three-day panoramic live broadcast of the financial media with excellent results.

The total amount of live broadcast viewing exceeded 100 million, the total amount of reading on Weibo related topics exceeded 1.20 billion times, there were more than 38 hot topics present on all major platforms, and the short video views broke 1 billion… From the in-depth exploration of the entry ceremony and the closing ceremony behind the scenes, to the "We Join Hands Together" public welfare delivery that promoted Shanxi’s good things, to the innovative film laboratory and the "Script Game · Grand Challenge" activity summit forum, the film channel’s media live broadcast team handed over a panoramic, immersive, and combined report card.

Fearless low temperature, kung fu and public welfare join hands to "Jin"　

"This is really a realistic version of’Ice Sculpture Company ‘." At the end of the curtain, Xu Linglin, the live broadcast director of Rongmedia, sighed again and again. From the host team in front of the camera to the director team behind the scenes and various technical types, the live broadcast team of the movie channel with full down uniforms continued to "fight" with the low temperature of minus 8 degrees Celsius.

Affected by the epidemic, the 6th Jackie Chan International Action Film Week was postponed from the mid-summer season of previous years to the golden autumn. But no one expected that the "winter" of Datong came so unexpectedly. According to Xu Linglin, the reason why the live stream was built on an eight-meter-high platform outside the ancient city wall during the preliminary preparations is that its perspective overlooking the entire ancient city of Datong can make the cultural genes and scientific and technological means of kung fu movies and the unique historical heritage of Datong have a chemical effect.

"But this fully open space has also brought great difficulties to our live broadcast." In addition to the "physical damage" caused by low temperatures to personnel, the stability of high-altitude equipment technology and the difficulty of controlling natural factors such as strong winds and sunlight also pose a huge test for the high-quality output of live broadcast images. "It feels like we are fighting against nature, trying every means to make the picture more perfect."

In the opinion of Song He, another live broadcast director, the biggest challenge of this live broadcast is not the low temperature, but the temporary addition of the key content with little preparation time. Just as the event was set, many places in Shanxi ushered in torrential rains and suffered severe floods. With Mr. Jackie Chan’s concern for the people in the disaster area, the film channel’s financial media live broadcast team immediately launched a public welfare assistance plan, and finally launched the "We Join Hands Together" public welfare live broadcast with Taobao Live.

On the 15th and 16th, for two consecutive nights, the live streaming host group of the movie channel joined hands with 18 Taobao live streaming hosts to promote good things in Datong and other disaster-stricken areas in Shanxi by live streaming, and effectively drove the sales of characteristic agricultural products in each disaster area with good results. In the main live stream led by the live streaming host group of the movie channel and filmmakers, Zhang Yinglong, director of the Agricultural Office of the Datong Municipal Committee of the Communist Party of China and director of the Datong Agriculture and Rural Bureau, introduced Datong Huanhua, Huanhua, Xiaomi, apricot and other products. According to Taobao official statistics, on the night of the 15th alone, the Amity Aid Shanxi Flood Public Welfare Link raised nearly 500,000 yuan.

There is light on the screen, and kung fu skills are vigorous and turbulent; there is love in the world, and public welfare acts warm people’s hearts. Despite the successful experience of the public welfare relay live broadcast in the Guangdong-Hong Kong-Macao Greater Bay Area not long ago, the confident movie channel people are not slack, and they have efficiently completed the selection of good items and the design of various public welfare links in a short time, just to bring the most practical help to this land with special ties. "Jackie Chan International Action Film Week has been held in Datong for three consecutive sessions. We also have the same hometown-like feelings as Jackie Chan and Shanxi. If we can make some contributions to our family, it is worth it."

I am a strong country, innovative exploration, and looking forward to the future of the industry

Unlike the past five editions, which have focused on recognizing new action films, the sixth Jackie Chan International Action Film Week has turned its attention back to classic Chinese action films, and specially selected "Top 10 Classic Chinese Action Movies", aiming to reinvigorate the development of contemporary Chinese action films through re-examination of classics.

With her experience in hosting professional film programs, Yao Miao, the host of the movie channel, also has a special affection for Chinese action movie classics. During this film week, she launched the "Yao Miao Film Lab" as a producer, general director and host, and gathered with more than ten filmmakers, scholars and film critics to discuss Chinese kung fu film issues in depth through a forum.

The original intention that inspired Yao Miao to open this "laboratory" was the release of three films – documentaries focusing on kung fu filmmakers, Hong Kong-made police and bandit action films and war-themed action films – during the delay of the film week due to the impact of the epidemic. "Chinese action movies are facing a dilemma, but at the same time, the expectations of Chinese audiences also show the huge market of this genre. Our’laboratory ‘hopes to explore the possibility of combining new era action movies with other genres, and also hopes to find a new successor of Chinese action movies."

Is the 67-year-old Jackie Chan old? How do Chinese action movies collide with a new era of action? Who is the next "dragon" to influence the world? In the Datong Shinzenlou Square, which has a unique historical heritage, many sharp topics triggered heated discussions among the guests, and the online volume was stimulated by the live broadcast of the movie channel. "Since it is called’Lab ‘, what we are looking forward to is a kind of honesty of exploration and truth-seeking, and it is very fortunate that the guests have shown this attitude." It is reported that these highly enlightening discussions will also be broadcast in the form of special programs through the film channel’s "Today Film Review" column.

In addition to the topic of action movies, the "Script Game · Grand Challenge" activity specially created by 1905 Movie Network for this year’s Jackie Chan International Action Film Week also explores the future possibilities of this emerging industry with an innovative model combining summit forums and real-life experiences. From the prospect of script game IP entering the film and television industry chain, to the examination of the chaos of the industry, and to the possibility of "script game + X" extension, the summit forum carefully and orderly reveals the "yesterday, today and tomorrow" of the script game industry; VR experience, olfactory tracking… The offline real-life experience presented in a variety of ways, and the landing possibilities of various prospect topics are intuitively output with the power of science and technology.

According to Li Wei, chief producer of the 6th Jackie Chan International Action Film Week and chairperson of the 1905 Film Network, most of the screenplay game works in this exhibition are created by "post-90s" young authors, including "Mulan Joins the Army", which fits the local folk stories of Datong, and other works have a good inheritance of traditional Chinese cultural IP. The innovative development of emerging industries under the inheritance is also highly consistent with the concept of from classic to new life advocated by this film week.

The day after the curtain ended, the official Weibo of Jackie Chan International Action Film Week continued to receive enthusiastic interactive messages from netizens. It’s hard to say goodbye, not only Jackie Chan’s reluctance to part with Datong, but also the gratitude of the film channel’s financial media live broadcast team for this enthusiasm. Breaking through the test of epidemic and disaster, the next Jackie Chan International Action Film Week will be more exciting. We will meet again in the live broadcast next year!

Fast technology news on May 16, this year, the Q world continued to make efforts. The flagship model Q world M9 has exceeded 80,000 units, creating a new record of more than 500,000 domestic luxury SUV.And next, the new Q-World M7 and Q-World M8 are also coming.

According to domestic media reports, Bojun Technology said on the interactive platform,The company has obtained the project designation for the body parts related products of the Sailis Automotive M8 model, and the products are currently in the project development stage.

Not long ago, a group of road test photos of the brand-new SUV were exposed online.The new car will be named the M8 and will be positioned as a medium and large pure electric SUV. It is expected to be released in the second half of 2024.In terms of power, extended-range systems and single and dual motor drive systems will be provided.

From the details of the spy photos, the exterior and interior of the new car will adopt a design language similar to that of the M9.It is expected that the size will be reduced, but it will also be equipped with the Hongmeng 4 system and Huawei’s advanced intelligent driving system ADS 2.0.

As for the new Q Jie M7, Yu Chengdong has confirmed it on WeiboHe mentioned that since the release of the new M7 in September last year, it has gained the trust and recognition of more than 180,000 users and won the first sales volume of new power models, creating a sales miracle.

"We want to continuously refine the product experience and turn the M7 into a national SUV in the era of smart cars."He also said that a new version of the M7 will be released soon.

From 12,000 vote,The exterior interior will be the most talked-about upgrade point for the new M7.Secondly, it is intelligent driving ability and driving experience.

From the exposed photos, the front face of the new M7 is obviously simpler, mainly with a closed grille, which is more in line with the aesthetics of the new energy era.

Text | Retail Business Review　

Today, there is a news on the pulse. A user who was shown as "Alibaba employee" posted a post revealing the true face of Ali MMC business group.

The Ali community group purchase that consumers are waiting for is ruined! Blessed are the 6 million couples’ wives’ shops in China, which have always existed but received little attention!

Let’s take a look at the specific content of the news.

Judging from the content of this pulse of users, the core mission of Ali MMC is to digitally upgrade 6 million couples’ wives’ shops.

The logic of this chess game is as follows: grid management of small shops-forming scale-playing C2B2M mode-making small shops directly connected with source factories and farmers, so as to realize fixed production by sales and excellent production by sales.

This is obviously not the selling logic of community group buying or community e-commerce.

Judging from the content of the news, Ali’s internal summary of the MMC model is "near-field e-commerce".

The community group buying of other big factories is the fission dumping of socialized leaders, not the pushing of goods by people. MMC is a digital upgrade of the store, and it is a distributor.

The most widely circulated "no upper limit" seems to be true-there is no upper limit on the investment in digital upgrading of small stores.

The revelation looks very authentic. There are three pictures in it, not only the Ali LOGO on the picture is clearly visible, but also the logic of the big picture of the business inside, which is very similar to the PPT style of the big factory.

From the comparison of the above modes, it can be seen that the traditional retail distribution mode is mainly in channels, and the circulation link is very long, and this mode has always been the most important supply and marketing mode.

In recent years, the community group purchase, T+1 was presented at the scene, and its core link was the socialized head. However, PPT shows that this mode is still a mode of "people pushing goods".

The core of Ali’s MMC model is to upgrade 6 million digital stores, realize the distribution of goods, and get through C2B2M, the end that players in the industry want to reach.

Ali also has several advantages in doing this.

First, Retail Link has announced that it has transformed nearly 1.5 million digital stores. These shopkeepers have stable business premises and can provide certain services. At the same time, small shops can provide more personalized and diversified layered services based on stable neighborhood relations. Most importantly, the store has a closer relationship with Ali. Once the digital sensing equipment provided by Ali is connected, it can gather large-scale community needs, thus having the possibility of feeding back the production end.

Secondly, the richness of goods and the ability of digital warehouse allocation. Behind Ali’s entry is a plate of goods in the economy, various warehouses built and built by himself in recent years, and the logistics capability of the rookie network. It may be boldly asserted that in the future, whether it is community e-commerce or near-field e-commerce, the construction of competitive highlands and barriers must be in the supply chain.

Finally, the desire to win. The outside world is saying that Ali has not fought for many years, but MMC shows everyone Ali’s desire to fight and win. Think about it, why is Daishan in charge of MMC? In addition to the fact that she is in charge of Class B business group and Box Horse business group, several other identities are more worthy of refinement: one of the eighteen arhats of Alibaba, a partner of Alibaba Group, and the director of the big agricultural office of Alibaba Group.

So, what do you think of Ali’s MMC model?

On August 25th, the website of China Securities Regulatory Commission showed that the overseas listing and filing information of Extreme Smart Technology Holdings Limited was approved. According to the filing notice of overseas listing, Krypton plans to be listed on the new york Stock Exchange and issue no more than 926 million ordinary shares. If the IPO is successful, it will be another new domestic car-making force listed in the United States after Wei Xiaoli.

It is reported that Krypton is meeting with investors in London, new york, China, Hong Kong, Singapore, California, Boston and the Middle East, with the aim of conducting a $1 billion IPO in the United States. The move will be made after Krypton received $750 million in a round of private financing in February this year, and may make its valuation exceed $13 billion.

Extreme Krypton is a new energy automobile brand owned by Geely. It was established in March 2021. After more than one year of its establishment, the news of its planned listing came out. In October, 2022, Geely first disclosed the plan of split listing of Krypton. By December, 2022, Geely Automobile announced that Krypton had submitted a draft registration statement for possible initial public offering to the SEC on December 7, new york time.

If Krypton successfully raised $1 billion in this IPO, it will be the largest IPO of China Company in the US securities market after Didi, which was successfully listed in the US in June 2021, and plans to raise about $4.4 billion. However, a reporter asked Extreme Krypton Automobile for the news that it planned to raise $1 billion in the US IPO. Extreme Krypton Automobile declined to comment.

As a young new car-making force, Krypton developed rapidly. In 2022, Krypton delivered a total of 71,900 Krypton 001 vehicles, exceeding the delivery target of 70,000 vehicles in that year. At present, there are three models on sale, namely, medium-sized and large-sized cars, medium-sized and large MPV, and compact SUV. The product system is gradually improving.

In July this year, a total of 12,039 new cars were delivered, up 139.7% year-on-year and 13.4% quarter-on-quarter. From January to July this year, a total of 54,700 new cars were delivered, a year-on-year increase of 127%. Since its listing, Krypton has delivered more than 130,000 new cars. In terms of market system construction, as of June 30 this year, there were 306 direct-operated stores (including offline stores such as Krypton Center, Krypton Space and Delivery Center), covering 75 cities across the country and 750 Krypton charging stations in more than 120 cities across the country.

However, judging from the financial report, the car is still at a loss. According to Geely Automobile’s mid-year report in 2023, the revenue of Extreme Krypton Automobile in the first half of the year was 21.283 billion yuan, with a loss of 810 million yuan. An Conghui, CEO of Extreme Krypton, once said that this year, the three models of Extreme Krypton 001, Extreme Krypton 009 and Extreme Krypton X are expected to deliver 70,000, 30,000 and 40,000 respectively, and the annual sales target is 140,000.

　　　The attention of the new M7 series in AITO continues to rise. Since its listing on September 12, the cumulative number has exceeded 60,000, far exceeding market expectations. At present, the new M7 of AITO has maintained high-efficiency and steady mass production. It is reported that in order to deliver the car to the users as soon as possible, Sailis Auto Smart Factory is accelerating the production capacity increase, strictly controlling the quality, strengthening the supply chain guarantee, and making every effort to ensure that the supply keeps pace.

　　At present, intelligent manufacturing is the main direction of global industrial technological change and the commanding height of future international competition. Behind the success of the explosion, the intelligent manufacturing strength, vehicle manufacturing experience and strict quality control of Cyrus Automobile escort the product quality. As a complete vehicle enterprise that has been deeply involved in the industry for more than 20 years, the strategic strength built by the whole vehicle manufacturing background, intelligent manufacturing strength and perfect supply chain layout has become the key to crossing the industrial ups and downs cycle.

　　Relying on the smart factory, Sailis Automobile has built a "four-in-one" intelligent manufacturing architecture, namely "one hard+one soft+one network+one platform". By comprehensively applying intelligent empowerment technologies such as artificial intelligence and industrial big data, it has realized product personalization, collaborative design, agile supply, flexible manufacturing, active service and intelligent decision-making, and empowered high-quality delivery. The leading intellectual manufacturing capability has provided sufficient power for the company to "take root downwards and grow upwards", and upgraded the manufacturing process system of new energy vehicles with digital intelligence, laying a solid foundation for the long-term development of the brand.

　　In terms of industrial chain, Cyrus has accumulated profound supply chain advantages in the years of industry struggle. Sailis has established in-depth cooperative relations with leading suppliers in the industry, such as Wencan, Bosch and China Automobile Center, to create a supply chain layout with upstream and downstream synergy and hardware and software industry chain synergy. Compared with the previous delivery problems caused by the lack of supply chain, Cyrus, who has 20 years of experience in vehicle manufacturing, relies on the perfect supply chain system and supply chain integration ability to join hands with partners to protect the stable delivery and continue to empower the car ecosystem with the Internet of Everything.

　　With the super-high quality and price ratio and the speed of "delivery on the market", the new M7 explosion attribute of AITO has been revealed, and Cyrus is also expected to continue to run out of acceleration based on its excellent intellectual capacity.

　　We are halfway through 2020,

　　A sudden epidemic at the beginning of the year,

　　Gave the market a surprise.

　　From road closure to business resumption,

　　In July, the rescheduled 2020 Kyushu Exhibition will finally be launched as scheduled!

　　From July 10th to July 12th,

　　Flyaudio flying songs in this year’s twists and turns exhibition

　　What surprises did it bring — —

　　What driving tools have been developed?

　　What new trends are on display?

　　Come to booth B11673 Feige in Hall 8,

　　Let you experience the most in-vehicle artifact on the spot!

　　But before that,

　　Follow the little song to see this wave of Reuters first ~ ~ ~

　　What are the good things on display at the Kyushu Exhibition in 2020?

　　Xenon2 intelligent music lathe

　　One of the heavy products on display — — Xenon2 intelligent music car! In terms of intelligence and sound quality, Feige has always been at the forefront of the industry, taking the lead in leading a number of industry-leading products. This time, the second-generation music car products will be built again, bringing new vitality to this sluggish market this year!

　　YEATION car products, which debuted for the first time, will bring many surprises in hardware configuration, workmanship quality and function upgrade. The original imported sound quality hardware doubles the expressive force of car music; On the next LEVEL of screen material, the screen color is more impactful; "Gold" chassis, high-end quality; Equipped with the latest system/software, etc., keep up with the update of the times!

　　Highlights of product experience:

　　Professional quantum dot screen is clearer

　　Italy imported fever class AB power amplifier.

　　Japan imported 24bit independent DSP.

　　·Flyaudio special black diamond sound quality capacitor

　　Feige "Sound Pro』" sound quality system

　　Standard Bluetooth 5.0 stronger quick connection

　　6-channel Line-out output expansion power amplifier

　　GT2 panoramic navigation integrated machine

　　Following the launch of GT1, the first panoramic navigation integrated machine under Flyaudio Feige last year, after a year, GT2 panoramic navigation integrated machine came on fire. At the Kyushu Exhibition in Shenzhen in July, GT2 was first tested by the national public! From in-car entertainment to travel safety, Flyaudio Feige has been making great efforts to create differentiated and high-quality in-car products, constantly expanding the depth of the field, and comprehensively developing in-car weapons to escort car owners in all directions!

　　Flying song GT2 panoramic navigation integrated machine integrates the high-quality functions of intelligent car+360 panorama, and "intelligent car+360 panorama+rich driving function+high-quality sound effect" to realize the car+panorama function in one step!

　　Highlights of product experience:

　　360 panoramic multiple driving modes

　　"4+1" five-channel high-definition video input

　　Built-in native stage 360 decoding system

　　Sony 225 fisheye camera has a good view.

　　New high-performance intelligent control platform

　　Support MiPi DVR/AVM simultaneous recording.

　　Standard Bluetooth 5.0 stronger quick connection

　　360 panoramic decoding all-in-one machine

　　Since there are new products on display, there are naturally 360 panoramic products. In the aspect of 360 panoramic product layout, Flyaudio has been comprehensively researched and developed in recent years, from Nightcrawler to SV1, from protocol all-in-one to decoding all-in-one to meet the modification needs of different groups of people.

　　This time, a variety of 360 panoramic products were also exhibited, among which the 3D version of Lexus 360 panoramic decoding integrated machine was the special car product that attracted much attention this year. I look forward to the experience of the majority of car owners and friends!

　　Highlights of product experience:

　　Opening and closing door animation reminder

　　Turn on the machine and look around 360 degrees.

　　Four rounds of simultaneous display to see the details

　　3d/2d multifunctional view

　　Support the radar trigger of the original vehicle

　　Support four-way driving recorder

　　Personality setting of special car model license plate

　　Besides new products, what else is there to watch in Feige booth?

　　Music car audition room, feel 3 times the sound quality of MAX!

　　Compared with the previous exhibition layout, Feige designed a "Music Car Machine Audition Room" in the booth, and visually compared the sound quality expression of X2 in all directions.

　　As a highlight of this Flyaudio Feige booth, it is the best X2 product experience besides the car show. It’s better to say that a thousand is not as good as a minute’s experience on the spot. In 2020, a new generation of music car will fly, which will be shocking!

　　We can’t talk about it anymore,

　　That’s enough spoiler for today.

　　More exhibitions are wonderful,

　　Welcome to the booth B11673 Feige in Hall 8 of Shenzhen Kyushu Exhibition on July 10th.

　　Tasting more smart driving artifacts together!

In February of this year, OpenAI, an artificial intelligence research company, released Sora, a large model of artificial intelligence text generation video. This artificial intelligence system can quickly produce one-minute videos, which can present complex scenes with multiple characters, specific types of actions and accurate details of the theme and background. In March, a feature-length sci-fi movie "Our Terminator Reset Edition" made entirely by AI premiered offline in the United States.

"Our Terminator Reset Edition" has premiered offline in America.

In recent years, with the continuous change of AI technology, the film and television industry has increasingly felt the crisis. Last year, Hollywood writers went on strike, and one of the contradictions was that AI could generate scripts, which threatened the rights and interests of writers. The screenwriter is only one of the affected parts. In an interview with the Beijing News, film and television practitioners revealed that jobs such as atmosphere painters and lens splitters were more impacted by AI.

Will AI threaten or even subvert the film and television industry? The Beijing News interviewed Zhang Nan, a young film director /AI creative artist, and Wang Yu, a photography director (masterpiece "Gods Trilogy" and "Golden Age"), and asked them to talk about the opportunities and challenges of AI to the film and television industry. In Wang Yu’s view, although AI technology is constantly iterative and updated, and the technology is becoming more and more mature, it is not life after all and cannot replace the part of human emotion. "Man Jiang Hong" screenwriter Yu Chen said:"Human beings will have limitations and be easily emotional, and our emotional’ defects’ or even’ shortcomings’ are precisely where art meets us".In the face of the menacing AI, Zhang Nan feels that every department in the industry should learn and embrace it with a positive attitude.

It has the greatest impact on the basic production level of the film and television industry

Some time ago, Zhang Nan watched the clip of "Our Terminator Reset Edition" produced by AI. "I feel that it is more like a performance art, and its perception is definitely not as good as that of a real-life movie, but it puts forward the possibility that the movie made by AI can be close to the work made by a real person in terms of atmosphere or overall perception."

Zhang Nan began to pay attention to AI very early. In 2022, an AI painting tool, Midjourney, was launched abroad, which can directly generate pictures with words. At that time, Zhang Nan had an intuition that AI would definitely bring an innovation in the image industry, so he quickly studied the technology of generating pictures from words and generating videos from pictures. Basically, he has used all kinds of AI tools on the market, which is considered as a group of people who used AI earlier.

The AI painting tool Midjourney has been updated to the sixth generation.

In Zhang Nan’s view, the update iteration of AI technology is particularly fast. Last year, some information was sent every two or three weeks, and it was usually updated once a month or two. Take Midjourney as an example, the product has been updated to the sixth generation, and the seventh generation is also being announced in advance. It is said that there will be functions comparable to Sora. The rapid development of AI technology has had a direct impact on the film and television industry.

Zhang Nan thinks that at present, the occupations that AI has the greatest influence on the film and television industry are atmosphere painters and lens splitters, and this most intuitive design department may suffer the greatest impact. In the past, it took five people to draw a film split, and it took a month or two to draw a film split. Now ChatGPT can make a more accurate split. Before making a better atmosphere map, the cost of a map should reach 10 thousand yuan, and the cost of all kinds of communication time is also very high, so the time and funds are burning. And this is a very key department, once the atmosphere map in the early stage is not good, it may affect the future shooting and the reference of the visual effects department in the later stage. However, with AI, hundreds of atmosphere maps can be generated relatively quickly, and finally, one is chosen to continue to optimize the details based on the main creation aesthetics. The whole link is clear, which greatly saves time and manpower for each department.

With the further development of AI, photographers, composers, actors and visual effects departments are under greater pressure. Zhang Nan made several videos with AI, that is, composing music with AI, "which can reach the level I want".The photography department doesn’t need to shoot, and it doesn’t need to find an outreach to see the scenery. What kind of scenery is needed, AI can make it, saving a lot of costs. Actors may also be replaced, and now AI is developing rapidly in character micro-expressions and lines. In the later visual effects department, AI digital landscape painting can be done now, and the model problem will be solved as soon as possible when the computational power is improved. The animation department in the later period has been hit hard, because it is not necessary to adjust frame by frame, and many animation software has also joined the AI module.

With the layered iteration of AI technology, it may hit the director and screenwriter level in the future. Zhang Nan said that the so-called impact does not mean that you will definitely lose your job, but that AI will impact the work itself. Nan made an analogy. In the past, when the car came out, the coachman didn’t lose his job. Many people went to drive the car, but the horse was unemployed. After AI technology comes out, some people will definitely be impacted, but as long as they study and transform seriously, they will still do better than inexperienced people.

According to photographer Wang Yu, with the development of AI technology, the more basic it is in the film and television industry, the easier it is to be replaced. The innovation of AI technology is like the industrial revolution, but it is faster than the industrial revolution, and it is a geometric growth. It is difficult for a person to see 1000 movies for reference, but AI will be very fast, and the communication cost will be greatly reduced and the speed will be greatly improved.

An atmosphere map full of China traditional artistic conception made by AI. Cartography Zhang nan

Take the photography department as an example. Before the film was digitized, only the photographer knew what he was shooting. After the digitization, the department heads and producers of this group all knew what he was shooting and could judge it, which changed the logic of shooting. After the green screen shooting, the photography department needs to communicate with other departments, and there are many unknown and uncontrollable factors. But when virtual shooting in the future, it will change a creative way and imagination path, and photographers should learn this knowledge in advance.

At that time, when filming the trilogy of gods, the crew tried virtual shooting, but it failed for various reasons. As a photographer, Wang Yu said that all the visual effects shots and action shots were basically previewed dynamically, but they were two-dimensional and rough, and the effect would be more realistic with the help of AI.

What cannot be replaced is human emotion.

In Zhang Nan’s view,At present, the people who are instructive in aesthetics in every department of the film and television industry are irreplaceable by AI. In the future, AI may be able to replace some pure human departments, such as mechanical departments, equipment departments and Weiya departments, but department heads cannot be replaced because AI has no aesthetic judgment. Is this picture aesthetic or even market demand? In the end, it’s up to someone to make a decision."To take an extreme example, in medicine, AI can’t sign for relatives to take risks, and the ultimate responsibility still needs to be borne by people." Zhang Nan said that at present, it is impossible for all departments in the film and television industry to be replaced by AI, but people’s work places have changed. Maybe art doesn’t need to go to the scenery all day and hand it over to AI, but whether this scene is approved by the director or the art design will finally be left to the creative director to choose.

Wang Yu believes that although AI technology is constantly being iteratively updated and matured, it is not life after all, but it is unintentional."AI still depends on people to command, it can’t replace people’s hearts, this is the most fundamental place",Wang Yu said, AI will always be a tool, just saying how far this tool can develop in the end. Just like in Nolan’s film Oppenheimer, before the atomic bomb initiation test, General groves asked Oppenheimer, "What is the probability that we will destroy the world?" Oppenheimer replied, "Almost zero." AI is the same problem. Even if AI relies on unlimited data calculation, it can’t reach the emotional depth of live-action movies in the end.

Yu Chen, the screenwriter of "Man Jiang Hong", said in an interview with the media a few days ago that AI will not make mistakes in language logic, but it will be relatively rudimentary in content logic, so it is difficult to create a stable story with causal development, and it cannot reach the level of narrative art.. Maybe in the next few years, it will become a very important tool, because its computing power is unmatched by human beings, but when it comes to emotions and values, AI will be make a fool of oneself. In Yu Chen’s view, the closer to the level of comprehensive thinking and planning, the more difficult it is for AI, and the more specific work, the easier it is to be replaced.

In the movie "The Shawshank Redemption", the hero Andy plays the opera in the broadcast room of the prison. Because it touches human nature, AI is difficult to create at present.

Yu Chen cited a passage from the movie The Shawshank Redemption as an example: Andy, the hero, regardless of the penalty, went to the prison broadcast room to play Mozart’s opera "The Wedding of Figaro", and the inmates outside were hit by this sudden song and immersed in it. Logically speaking, it doesn’t make much sense for Andy to do this, because he will definitely be beaten and grounded afterwards. It is difficult for AI to create such a paragraph that touches human nature. Yu Chen said:"Human beings will have limitations and be easily emotional, and our emotional’ defects’ or even’ shortcomings’ are precisely where art meets us".

In Yu Chen’s view, asking questions will be a very important ability. In the future, a very important career may be an AI questioner. It is particularly important to be able to ask questions well and come up with very effective and interesting results.

It may be too early to say that AI technology will subvert the film and television industry.Sora has just broken through the limit of making a one-minute video, but it is still not stable, and it is still far from making a film with pictures, stories and characters, especially a feature film with thoughts and feelings.Technology will not only replace some tools, but also create new industries and new jobs. As long as AI has no independent consciousness, all subjective content will eventually fall on people. The film and television industry welcomes the embrace of new technologies. As long as ideas are unique, they cannot be replaced, because the most fundamental difference between humans and animals is that they can use and make tools.

Will give different aesthetic works for individuals.

So far, Zhang Nan has made six short videos with AI. "When I made the first film, AI was still not perfect, and then it got better and better. You can see from the videos I made that AI technology is really developing." Recently, Zhang Nan released these short videos in bilibili under the screen name of "Little Bear", and the number of hits of the album has exceeded 200,000.

These two or three-minute videos are almost all made through AI, including music. Dubbing is done by Zhang Nan’s voice plus the voice generated by AI. He usually takes time to do a little, and he can do it in a week at the latest. If he concentrates on it, he can finish it easily in two or three days, but he still needs fine tuning.

Zhang Nan thinks that AI has another advantage, that is, when making videos, you don’t have to think clearly before you start, because AI will give you some inspiration. For example, you have an idea in your mind, but you haven’t figured out the specific picture yet. After AI gives a specific picture, you can always adjust your idea according to the details inside, which is a kind of communication and promotes the progress of thinking.

In Zhang Nan’s latest video "Revenge of the Prince of the Meow Star Right Tour" made with AI, there are two shots with real material. He wants to try to put AI and the real shot together, and will it be inconsistent in perception? The result proves that the viewer can’t see it at all. "Although AI is immature at present, it is entirely possible if we use real shot plus AI to complete a movie." Zhang Nan specially emphasized.

Film and television atmosphere map made by AI. Cartography Zhang nan

Regarding the concept that AI is a super tool, Zhang Nan felt that he didn’t quite agree with it in the process of using AI. "If it is a tool, I will build an axe, fully knowing that this axe will help me cut down trees, but AI is not, because it is multimodal, can adapt to different industries, has a set of neural networks, can think and even learn by myself." Zhang Nan said that communication with AI should not attempt to control it with data, but communicate.

For example, enter a string of words: a bird is flying in the sky. AI will give many answers, such as how to fly, cloudy or sunny, day or night, and then when you enter the artistic description, you may need to improve your aesthetics, know roughly which artist’s artistic style you want to learn, and then tell AI, AI will search the world’s works about this artist and get what you want. The next time AI generates a similar diagram for you, it will actually know your aesthetic tendency with great probability."AI is also learning a little bit. The same prompt, what I made with my own AI is different from what my friends did."

Zhang Nan thinks,AI will give different aesthetic works for everyone. Therefore, this requires creators to read a lot of books and look at aesthetic things, instead of letting AI guide people. Otherwise, the works made by AI are beautiful, but they are not attractive.Zhang Nan said that as a film, it is very important to return to its textuality and literariness. It is impossible to fool the audience casually. There are too many beautiful things that the audience will see in the future, but thoughtful works are still rare. It depends on how you do it.

Embracing AI with an open attitude may be a brand-new opportunity.

In Zhang Nan’s view, AI will definitely set off a wave of technological revolution, and the film and television industry will bear the brunt. Because all AI shows are mainly images now, this form is the most intuitive and represents people’s basic image demands. In fact, the biggest impact of AI is not film and television, but it is a real big change in politics, economy, science and technology, and military affairs. AI is like a big pipeline, and each department can plug in a straw and draw some of what it needs.

In the face of the fierce AI, Zhang Nan feels that every department in the film and television industry should study it, and use it first without learning too well. "Because no one knows how far AI will develop in the end, whether even the director is not needed in the end, and no one needs it. It is also possible, but we don’t know when that day will come, but now it seems that it will take time."

Zhang Nan has seen a lecture by a representative who is very professional in artificial intelligence in the Asia-Pacific region before. Someone asked him a question: In the face of AI, everyone is very confused. How should we keep our jobs? The man said: Now many scientists all over the world, including sociologists, will be confused. Let’s use it first, then see how it develops, and then let it go.

The Monkey King, the Great Sage of Qitian, made by AI. Cartography Zhang nan

At present, the film made by Zhang Nan has started AI intervention, and now many shots are being tested, and the effect is no different from that of real shooting. "In the past six months, it should be impossible for AI to replace the real lens on a large scale, but it will definitely be in the future." After the more advanced AI like Sora comes out, its next generation will definitely be better, which will greatly shorten the film cycle and improve the shooting efficiency. In this way, directors like it, because they can express their ideas intuitively, and investors like it, which can save money and do better.

In Wang Yu’s view, if people make good use of AI, they can get twice the result with half the effort. If they are afraid of it, it will become your yoke. People always use tools, and can’t be commanded by tools. Just like the fire of Prometheus, the use of fire by human beings is a good tool for human beings, but if human beings are used by fire, it will become a disaster.

After AI is involved in the film and television industry, is it meaningless to shoot? Zhang Nan thinks that some different tracks may be formed in the future, such as the recently released Russian space movie Challenge, which has achieved the feat of real shooting in space. This is an effect that AI can’t achieve so far. When paying tribute to art and taking people’s spiritual beliefs as the driving force, only real shooting is meaningful. If you want to make a pure commercial film, there is almost no problem in presenting it in AI mode. In the future, AI movies may be popular and become an artistic product in the era of equal rights in science and technology. Everyone can create them, but the level must be high or low, forming a pyramid structure, and the corresponding track is to create another pyramid with real shots.

For screenwriter Chen Yu,Now is an era in which challenges and opportunities coexist. Whether it is the change of science and technology or the change of society, everyone should go deeper and accept this change, or they will be eliminated. Generally speaking, we should have a more open attitude and a positive attitude to look at AI technology, which can force the creators and eliminate some mediocre creations. From another perspective, this is a brand-new opportunity.

Beijing News reporter Teng Chao

Editor Huang Jialing

Proofread Zhai Yongjun