西安耍耍

　　The online "fried group" code is generally one in 10 yuan.

　　Recently, some netizens said that their WeChat was used well and was suddenly pulled into a group. Then, the mobile phone crashed, and nothing could be opened, and they could not exit the chat box, and even flashed back. Many netizens have encountered the same situation when using WeChat, and it can’t be solved whether it is restarted or disconnected.

　　It is understood that this situation in WeChat group chat is likely to be "bombed". The so-called "WeChat group bomb" is to send some character codes, a large number of animations or expressions in WeChat group chat, which takes up a lot of mobile phone space, causing all users who receive messages to be overwhelmed.

　　Recently, a reporter from Beijing Youth Daily found that it only takes a few tens of dollars to buy a WeChat "bombing group" code that can cause other people’s mobile phones to crash. There are even people who specialize in the business of "bombing on behalf of" and "defusing".

　　Personal WeChat was "bombed" to paralysis

　　A few days ago, Xiaobin, who is doing business in Wechat business, sent a message in the WeChat circle of friends. "From yesterday afternoon to today, WeChat was hacked by unscrupulous people, and it was always embarrassing. The group wanted to return it and could not return it." Xiaobin told the reporter of Beiqing Daily that on the 21st, she didn’t know who was dragged into a group, and then a lot of group chat information poured in, trying to open it to see what it was, but the phone crashed at the moment of entering the group chat. "Group chat and WeChat can’t be retired, and they are stuck in the interface, so they can only turn off the phone and restart it."

　　Xiaobin said that this is the first time that she has encountered this situation. Such a thing has affected her business. "When I open WeChat, I get stuck, and the information sent by customers and businesses can’t be seen at all." After the incident, Xiaobin tried to quit the group several times, but every time he didn’t enter the group chat page, his mobile phone got stuck. "There is no way to quit. The information of the group chat has been brushed and the mobile phone has been ringing." Xiaobin’s friend told her that she had met a "bombing group" and that someone might come to her for money to "eliminate the disaster" later. Xiaobin feels that he may have been "persecuted" by his peers because his business is too good.

　　The reporter of Beiqing Daily found that there are not a few netizens who have encountered WeChat’s "bombing group". Xiaotian, a netizen, said that a group of friends had used a "group bomb" in the group before. As long as they clicked into the group, the mobile phone crashed.

　　It is understood that this so-called "group bomb" is actually sending some codes in the group chat of WeChat. After the WeChat group is attacked, it will cause all users who receive messages on WeChat to chat and get stuck, and may even flash back and get stuck.

　　"Generation bombing" 5 hours charge 150 yuan

　　So where does this "bomb" that requires certain technology come from? According to a survey conducted by the reporter of Beiqing Daily, on the Internet, the "bombing group" and "WeChat group bomb" can be bought for tens of dollars on Taobao, and some people even started the business of "bombing on behalf of others".

　　Some sellers said that the WeChat bombing group is very simple, just send the code to the group.

　　Some merchants also claim that if they feel that it is troublesome to "bomb", they can provide "bombing" service. A seller told the reporter of Beiqing Daily that "bombing on behalf of others" means that you pull him into the group and he will help you "bomb the group" and 150 yuan for five hours. Regarding whether the group can be "bombed" until it is dissolved, the seller said, "Just pay the money, and don’t worry about the rest."

　　At the same time, the reporter of Beiqing Daily also found that these merchants selling "WeChat group bombs" can also provide bombing services while selling the "WeChat group bombs" service. When sellers promote "WeChat group bombs", they often tell buyers, "If necessary, they can help ‘ Decompose ’ , ranging from 20 to 60 at a time, depending on what it is ‘ Bomb ’ 。”

　　Some buyers "vent their anger" or ask for red envelopes.

　　Subsequently, the reporter of Beiqing Daily randomly purchased a "WeChat group bomb", and after paying 20 yuan, the seller sent a "bomb" code. After getting the code, the reporter of Beiqing Daily sent the code to a temporary group of friends. After sending it, the speed of opening the group obviously slowed down. After about 5 minutes of uninterrupted sending the code to the temporary group, the WeChat of the group members was stuck and could not be started.

　　Ms. Liang, who once operated the "WeChat group bomb" business, revealed to the reporter of Beiqing Daily that there are many people doing the "bombing group" business, and some have formed a special "bombing group studio". Some people buy the "bombing group" service to spoof, but this is relatively rare. The main purchases are people who lost money while gambling, and people who have disputes and contradictions with others. Many people use it to vent their anger or feel avenged. There are also some people with ulterior motives who "bomb" themselves in groups, and when they "bomb", they ask the people in the group for red envelopes to "explode".

　　Tencent: Those who "bomb the group" will be given titles.

　　Regarding the frequent occurrence of "bombing" by WeChat users, the reporter of Beiqing Daily learned from the public relations department of Tencent that on July 6, Tencent had issued relevant announcements on this matter, saying that the so-called "bombing" of WeChat was not a vulnerability or hacking of WeChat system, and it had nothing to do with viruses or Trojans. Its principle is to make use of the system characteristics of special characters, artificially overlapping many times, resulting in a large amount of system performance being consumed in a short time when clicking this content, thus causing screen jamming or software collapse. Simply put, your mobile phone CPU is occupied by a large area in an instant.

　　For behaviors that affect other users’ normal use of WeChat or mobile phones or even blackmail others through the so-called "group bombing" behavior, according to Tencent WeChat Software License and Service Agreement, relevant users who violate the rules will be punished according to the specific degree of violation and the principle of step-by-step punishment, including but not limited to restricting functions and closing accounts.

　　Once the user encounters a "bombing group", he can temporarily disconnect the network, restart WeChat, long press the group name or left stroke in the WeChat message list, and select "Delete this chat", and the historical group messages (including bombing group information) will be cleared. You can also log on to the WeChat computer version to delete or unsubscribe the new burst message, and notify the WeChat group owner to remove the person who posted the burst message in time to avoid other users being affected by the burst message.

　　At the same time, Tencent said that users can complain about such behaviors through the complaint system.

　　Lawyer: "bombing the group" infringes on the interests of others.

　　Regarding the fact that someone used the code to "bomb the group", Han Xiao, a lawyer of Beijing Kangda Law Firm, said that, first of all, the behavior of "bombing the group" would have a certain impact on the lives of others and infringe on their rights and interests.

　　Secondly, some people "bombed the group" in order to ask for a "red envelope", so this kind of direct intention has the purpose of illegally extorting other people’s property. If the behavior of asking others to send a red envelope to solve the bombing after "bombing the group" reaches the level of threat and blackmail, then according to the "Regulations of the Supreme People’s Court on the Determination Standard of the Amount of Extortion Crime" implemented on April 28, 2000, extortion of public and private property is "a large amount" If the WeChat bombing group is repeated or the amount reaches 1,000 to 3,000 yuan, it can constitute the crime of extortion.

　　Text/reporter Wang Tianqi Intern reporter Luo Chongwei

　　Lead/Mr. Wang

On the evening of March 28th, after the launch conference of Xiaomi SU7, Lei Jun published an article on WeChat WeChat official account entitled "Xiaomi SU7 is now ordered | people and cars are integrated, and my heart is surging". The full text is as follows:

Today, we officially released Xiaomi SU7, which has three configurations, namely the standard version of Xiaomi SU7, with a price of 215,900 yuan; Xiaomi SU7 Pro version, priced at 245,900 yuan; Xiaomi SU7 Max version, priced at 299,900 yuan. There is also the founding version of Xiaomi SU7 specially prepared for friends (optional standard version and Max version configuration).

All the above versions have been fully booked. You are welcome to go to the store to make an appointment for a test drive, or you can order directly from Xiaomi Auto APP.

Xiaomi SU7 is a dream cars that carries all aspirations. At the beginning of research and development, we set a goal: to be the best looking, best driving and most intelligent car within 500 thousand, and at the same time, it must be a high-quality car! There are many contents and very strong configurations. Let’s review them together.

01

Xiaomi SU7 people and cars are one, and my heart is surging.

Last year, we officially released a brand-new strategy: "people, cars and homes are all ecological", and cars are an important part of our strategy. Today, we officially released Xiaomi SU7, which represents the complete closed loop of "the whole ecology of people, cars and homes".

Not long ago, we released the financial report for 2023, and shared several sets of figures with you: our global sales of smartphones reached 146 million units, which has been ranked among the top three in the world for 14 consecutive quarters. The number of users who are using Xiaomi mobile phones and Xiaomi tablets worldwide has reached 641 million. The support of global users has laid a good foundation for the future development of Xiaomi Automobile.

In 2023, Xiaomi invested as much as 19.1 billion in research and development, and it is expected to reach 24 billion in 2024. In innovative businesses such as automobiles, Xiaomi invested 6.7 billion yuan last year. We use real money to express our attitude of seriously building cars (excluding stock compensation expenses related to innovative businesses such as smart electric vehicles).

In order to do a good job of the car, we fully tested it in 300 cities across the country at all costs, with a total mileage of more than 5.4 million kilometers, which is equivalent to circling the earth 135 times. The test scale is also the largest among all domestic models, with a total of 576 prototype vehicles.

Last month, we attended the Mobile World Congress held in Barcelona, which caused great repercussions. There was a sea of people at the scene, and it was too hot. Many internationally renowned media have given us very high praise: "shocking", "stunning design", "unforgettable" and so on.

Looking back three years ago, Xiaomi officially announced the launch of the car, as if it was just yesterday. At that time, I said that Xiaomi Automobile would be the last venture in my life, and I was willing to put my life’s honor and achievements on the line and fight for Xiaomi Automobile! This sentence gave me great courage, at the same time, it brought me great pressure.

My biggest feeling in these three years: it is too difficult to build a car! It’s so hard that even a giant like Apple gave up. Therefore, everyone who still insists on building cars today is a hero of our time and deserves our sincere praise and applause!

On the important day of Xiaomi SU7 conference, I invited several colleagues to attend: Li Bin, founder of Weilai Company, He Xiaopeng, founder of Tucki Company, and Li Xiang, founder of Ideal Company. In the past three years, they gave me a lot of advice, which saved us a lot of detours. There is also a predecessor in the automobile industry, Wei Jianjun, the founder of Great Wall Motor, and many good friends. Thank you for your support.

I would like to take this opportunity to say a few words of thanks: first of all, I would like to thank Beijing for its fertile soil, which gave birth to millet; Thanks to all the audience and friends who watched the live broadcast. Without your support, there would be no Xiaomi today! Also, thanks to all the brothers of Xiaomi Automobile Department and Xiaomi Group who worked together! There is a saying to share with you: "Building a car is hard, but success must be cool!"

Dream Car, dream cars

Our goal is to build a Dream Car, dream cars. Dream Car in this era must have the most advanced intelligent technology and the best driving texture, both of which are indispensable. Therefore, we hope to make the first car into: the most beautiful car within 500,000, the best car within 500,000, the most intelligent car within 500,000, and at the same time, it must be a high-quality car! Xiaomi SU7 is the dream cars we built for our friends!

Our advertising slogan is "people and cars are one, my heart is surging" In the driving experience, we pursue the integration of people and cars, so that cars can understand you and give you accurate and rapid feedback, such as armband fingers; In the smart space experience, we seek to understand what you think, and follow your heart as you wish. Whether it is driving or riding, we hope that Xiaomi Automobile can achieve real integration of people and vehicles.

02

Create the most "beautiful" car within 500 thousand

Golden ratio, elegance and speed coexist.

Xiaomi SU7 is a C-class luxury technology car with golden ratio of axle ratio, wheel height ratio and width-height ratio. Side, elegant outline; Positive, low-lying posture is full of impact; On the right side, the smooth and full body curve is perfectly coordinated with the design of the front wheel bag with great tension; Tail, unique small tail and halo taillight design, very recognizable.

Good design is not only for beauty, but also for driving. Based on the continuous polishing of every detail design, Xiaomi SU7 has achieved an ultra-low drag coefficient: 0.195!

4 color systems, 9 color schemes, each unique.

At the Xiaomi Automobile Technology Conference at the end of last year, we released three colors of Xiaomi SU7: bay blue, olive green and elegant gray, which were loved by many rice noodles. This time, 6 brand-new colors, totaling 9 colors, are released, which are divided into four color systems, namely, sports car color system, fashion color system, luxury color system and classic color system, and 5 of them are metallic paints, which fully meet everyone’s individual needs.

Meteor Blue: Very soft light blue, fresh and beautiful, quiet and relaxed. "Purple glow": romantic, dreamy, gentle and more colorful. "Cambrian rock ash": blue-gray metallic paint, low-key and textured. "Lava Orange": High saturation color, full of passion and vitality, very beautiful. "Pearl White": With the addition of pearl powder, it has a three-dimensional luster and looks good. "Diamond black": unusual black, with some dark blue in it.

The interior is also available in four colors, Galaxy Grey, Twilight Red, Fog Purple and Obsidian Black, all of which are very elegant and beautiful.

Design Features of Xiaomi SU7 Family

Xiaomi SU7 has its own family design features: water drop headlights, halo taillights, electric tail fins, ripple surfaces and semi-hidden door handles.

In particular, the water drop headlights are very unique, and the shape is integrated with the rounded body. The function is also very strong, and the maximum irradiation distance of the high beam can reach 400m, which is close to the length of 14 basketball courts (28.3 m for basketball courts); The maximum irradiation width of low beam lamp can reach 160. In addition, Xiaomi SU7 also comes standard with ADB adaptive high beam, which can automatically avoid other vehicles and pedestrians on the road and avoid glare.

The world’s top brand tires and wheels

Xiaomi SU7 series wheels are available in 19-inch, 20-inch and 21-inch. Four kinds of tires have been specially customized, all of which are from the top brands in the world, especially the 21-inch Pirelli fifth-generation P ZERO tire, which has excellent performance and particularly strong grip, and can well support the zero acceleration of Xiaomi SU7 Max version in 2.78 seconds and the zero braking distance of 33.3m.

Surrounding cockpit, simple and advanced

Xiaomi SU7 adopts a wraparound cockpit design, with a C-class space, and the front and rear rows will not feel depressed. The seat is an integrated sports style, filled with high-density foam and memory sponge, and also equipped with full-grain Nappa leather, which feels soft and comfortable, healthy and environmentally friendly.

At the same time, the whole system comes standard with headrest audio, which can broadcast navigation, calls, etc. independently, without affecting the playing of music or disturbing other people in the car. You can also choose a 25-speaker luxury sound system, which can support Dolby panoramic sound with 7.1.4 channels.

32-place storage design of the whole vehicle with super-large storage space

Xiaomi SU7 has plenty of storage space, the trunk can hold a whole set of camping equipment, and the front trunk can also avoid the smell of the cockpit.

In addition, there are 32 storage designs in the whole car. For example, a 1/4-inch threaded interface is reserved on the dashboard, which can easily access the native mobile phone bracket and place the mobile phone stably and conveniently. For example, on the back of the center console, a storage slot for flashlights is designed, which can hold Mijia strong light flashlights, with high brightness and far illumination, and it is also a charging treasure with very powerful functions.

In the lower part of the armrest box, we have assembled a car-mounted intelligent refrigerator, which can accommodate 6 cans of standard cola, and also designed an anti-roll storage pad to make the storage more stable.

Design for face value, but also for experience.

The whole glass area of Xiaomi SU7 reaches 5.35㎡, and the oversized skylight glass is double-plated with silver, with 99.9% ultraviolet isolation and 99.1% infrared isolation. The front windshield is plated with three layers of silver, and the isolation rate of ultraviolet rays and infrared rays is excellent. We are the only car with three layers of silver-plated front windshield.

How strong is the sunscreen ability? We did an experiment. After 90 minutes of exposure to 38℃ light, the interior temperature of Xiaomi SU7 was 12℃ lower than that of Model 3 Huan’s new rear-drive model, which was really amazing.

Summer is coming soon, and we have prepared a split ultra-thin skylight sunshade and a front windshield sunshade, which are very easy to install. In addition, we specially designed two umbrella storage slots in the front door panel and under the rear seats for everyone to put sun umbrellas and umbrellas.

03

Create the most "easy to drive" car within 500 thousand

An easy-to-drive car is a pleasure to drive. Every step of the accelerator, every turn and every brake can make you enjoy the sense of control of the integration of people and vehicles; I can always be consistent with your mind and accompany you to any desired place.

Build the fastest production car within 500 thousand

A good car, performance is the foundation. Xiaomi SU7 Max version accelerates to 2.78 seconds at zero speed, and the highest speed reaches an astonishing 265km/h, which is the fastest production car within 500,000 at present!

More powerful mid-and late-stage acceleration ability: 0-200 km/h acceleration is only 10.67 seconds, 80-120 km/h acceleration, 120-160 km/h acceleration, and 0-400 km/h straight sprint, which can be compared with 2022 Taycan Turbo in all aspects. I recommend a video to everyone, and every time I watch it, I am full of emotion and excitement!

Xiaomi SU7 Max edition is equipped with high-performance four-wheel drive, with the highest horsepower of 673 PS and peak torque of 838 N·m, and Xiaomi super motor V6s, with a speed of 21,000rpm, which is comparable to a sports car with a 4.0L turbocharged V8 engine, and has stepped into the "2-second super-running club".

Innovative use of low-temperature high-power battery technology, even in low-temperature environment, the performance output is still very strong.

Create the best driving experience within 500 thousand

The steering wheel, seat, instrument panel and HUD of Xiaomi SU7 are all symmetrical. Classic sports steering wheel, comfortable grip, with two physical buttons, one button to turn on intelligent driving and one button to turn on Boost mode, which is convenient and fast.

It is also very important that the sports seat of Xiaomi SU7 Max version has the function of wing support. When cornering, the wing of the seat will be actively inflated to provide effective support, which is only available in millions of luxury cars.

Pleasant driving texture

We have set up a strong team of experts, started with the underlying core technologies, and invested huge sums of money to develop a brand-new platform architecture of Xiaomi Auto Modena.

Our intelligent chassis technology is at the leading level in the industry. The partners of Xiaomi chassis technology are all top suppliers in the automobile industry, and each of them is famous in the industry.

Xiaomi’s full-stack self-developed intelligent chassis control algorithm perfectly combines intelligence with driving. Therefore, Xiaomi SU7 is very comfortable to drive, and its steering is also very accurate. When the vehicle changes lanes at medium and high speed, the system will respond immediately and drive with ease. In addition, it is worth mentioning that Xiaomi SU7, as a C-class car, has a leading turning radius at the same level, only 5.7m, and three lanes pass.

We invited friends from the media to test drive, and everyone was very surprised. They said, "The driving quality of Xiaomi SU7 is very advanced, and the power follows the hands and feet, and it is there when you step on it."

Driving pleasure full of surprises

Xiaomi SU7 will also bring a lot of driving pleasure to people who love driving. For example, the ejection mode can bring you a super shocking 0-100km/h acceleration experience.

There is also Boost mode, which allows you to enjoy the ultimate power output in 20 seconds; The sports sound waves jointly adjusted by the Chinese and German teams are synthesized by 110-track sound sources, which can bring an immersive driving experience.

Xiaomi SU7 also supports ultra-high degree of freedom custom driving modes, such as drift mode, turning off anti-skid, turning off the body stability system, and then drawing all the power output to the rear wheel, so we have a high-powered rear-wheel drive and can play drift.

Long battery life: starting at 700 km

For trams, battery life is the key, and the battery is also the most expensive component in trams. Even if the cost has dropped recently, it still accounts for 30-35% of the cost of the whole vehicle. Xiaomi SU7 supports 700km long battery life from the beginning, commuting to and from work, 100 km round trip every day, which is enough for one week. It is also special to explain to you that at the end of last year, we released the standard version of 668km battery life. After careful consideration, we adjusted the configuration and came standard with 19-inch Michelin low rolling resistance tires, re-optimized and re-announced, so as to have the strength to start the battery life at 700km today.

Behind the experience upgrade is full of technical strength: extremely low drag coefficient, lightweight body, global silicon carbide, thermal management with low energy consumption design, low drag wheel hub and low rolling resistance tire, which can be combined to achieve excellent endurance performance.

Let’s take a look at the version of Xiaomi SU7 Max, which uses 101-degree Kirin battery to achieve a maximum long battery life of 810km. Xiaomi SU7 Max is the only electric vehicle in China market that accelerates by 2 seconds and has a battery life of 800km+! (Conclusion Based on the statistics of public information, the statistical time ends on March 28th, 2004)

Many people may worry that the endurance display is not accurate, because the temperature difference and driving habits have a lot of influence on endurance. According to the user’s actual usage habits, we use Xiaomi working condition to achieve more accurate battery life prediction, and successfully improved the battery life fitting by 18%!

The whole system of fast charging comes standard with global silicon carbide.

Xiaomi SU7 comes standard with silicon carbide, and it is equipped with silicon carbide electronic control, silicon carbide on-board charger and silicon carbide compressor with peak efficiency of 99.6% at all costs.

Xiaomi SU7 Standard Edition, with a peak voltage of 486 V, adopts a "super 400V high-voltage platform" designed by global silicon carbide, and charges 350km in 15 minutes, 100km more than Model 3. Xiaomi SU7 Max version is more powerful, with a global silicon carbide "true 800V high-voltage platform" with a peak voltage of 871 V.

In addition, the advanced Xiaomi Modena architecture also provides more intelligent atomization charging technology, which can increase the average charging power by up to 11kW, shorten the charging time by 9.8%, and realize faster charging under different temperature conditions.

Another very important point is "don’t pick piles". We have done a nationwide large-scale road test, tested 148 more than 2,000 charging piles, and charged them more than 70,300 times, which solved more than 500 charging failures and improved the charging experience of public piles in the whole industry. After evaluation by three certification bodies, the three-way charging compatibility of Xiaomi SU7 has reached over 99%, and we are the electric vehicle with the highest certified charging compatibility in the industry!

Xiaomi SU7′ s home charging piles are available in 7kW and 11kW models. Mijia portable charging and discharging integrated gun supports 220V ordinary household electric charging, and also supports 220V external discharge, which is integrated with charging and discharging. There is also a self-built overcharging pile of Xiaomi, a 600kW liquid-cooled overcharging scheme, the first batch of plans for Beijing, Shanghai and Hangzhou, and more overcharging stations will be gradually built.

04

Create the most "intelligent" car within 500 thousand

Smart electric vehicles are essentially "cars x electric x smart". In the past ten years, the problem of electrification has been solved; The next decade will be a decade of intelligence. Intelligence will become the decisive point of this era.

Xiaomi has entered the smart phone market since 2010. At present, it is the top three mobile phone companies in the world, and also has the world’s largest consumer-grade AIoT platform. It has accumulated very comprehensive technical capabilities in key tracks such as OS, AI and robots.

Intelligent driving+intelligent cabin+ecology will become the technical commanding height for Xiaomi automobile to participate in the competition. Xiaomi’s "people, cars and homes are all ecological", which connects all intelligent terminals together like never before, without feeling interconnection and ability coordination, so that everyone can experience the ubiquitous intelligent life.

Xiaomi intelligent driving, target 2024 enters the first camp of the industry.

At the Xiaomi Automobile Technology Conference at the end of last year, I specially introduced the technical framework and algorithm of intelligent driving. The exclusive team of Xiaomi Intelligent Driving has exceeded 1,000, and it is expected to reach 1,500 by the end of the year. Our goal is to enter the first camp of the industry in 2024.

Xiaomi Zhijia has two schemes: Xiaomi Pilot Pro and Xiaomi Pilot Max. Pro is a pure vision scheme, and Max is a vision+lidar scheme.

We always insist on self-research of all two schemes, adopting completely homologous technologies, such as the same 11-camera combination, NVIDIA DRIVE Orin computing platform and full-stack self-research algorithm, so that different versions of cars can enjoy our latest achievements and better experience.

In the real vehicle road test, the Xiaomi SU7 special test vehicle has accumulated more than 10 million kilometers. Relying on Xiaomi’s powerful cloud platform, we also conducted a large-scale online simulation test, with a total of more than 250 million kilometers.

Xiaomi SU7 comes standard with intelligent assisted driving, which can be delivered to high-speed pilot as soon as it goes on the market and can be used all over the country. At present, we have run all the expressways in the country, and Xiaomi SU7 can completely take over less than once in 300 kilometers, and it will not happen once in 100 kilometers if it accelerates or brakes suddenly. In addition, we also support parking service assistance, intelligent parking assistance and mechanical parking (very narrow parking spaces).

Urban navigation was opened nationwide in August.

City pilot, user testing will be started in April, and it is expected that 10 cities will be opened in May and the whole country will be opened in August!

Xiaomi 澎湃 OS builds the whole ecology of people and cars.

Xiaomi pengpeng intelligent cockpit

Xiaomi SU7 is equipped with a 16.1-inch 3K ultra-clear central control panel, an oversized 56-inch HUD, and a flip instrument panel, which is full of ritual every time it is started. In addition, it can also be connected to the Xiaomi tablet as an ecological expansion screen to create a five-screen linkage space in the car. Equipped with Snapdragon 8295 cockpit chip, the experience is very smooth.

As soon as the car is turned on, the exquisite 3D car model comes into view, the sliding and dragging experience is very smooth and silky, and the current state of the vehicle can be accurately restored. You can directly open the tail wing, open the trunk, adjust the suspension and check the tire pressure on this screen. This car machine system also has an advanced flexible frame, which supports the free adjustment of window size and layout, which is particularly convenient.

Cross-end experience of mobile phone and car machine, smooth and insensitive.

As a mobile phone manufacturer, our most powerful thing is the interconnection of handcarts. As soon as you get on the bus, there is no connection between the mobile phone and the car. The mobile phone icon automatically appears on the central control screen, and you can open the mobile phone screen by clicking the last button.

In addition, your mobile phone applications all support the use of the desktop on the car, so you can watch movies directly in the car and enjoy the immersive viewing experience; You can also put the one-click PIN of the commonly used App on the mobile phone on the car, and stay on the desktop. The experience is just like the native car application. There are more functions, welcome everyone to try offline.

The ubiquitous intelligent life of "people, cars and homes are all ecological"

Chejia Internet is also excellent. At home, voice can be used to prepare the car in advance through the small love speaker. We have specially added voiceprint recognition, and only the owner can remotely control the car at home. You can not only control the smart devices at home through Mijia, but also call the camera at home to check the situation in the house at any time. For example, if the doorbell rings at home, you can receive a notice in the car and turn on the intercom with one button. When the car approaches the community, it automatically activates the home mode, etc.

After the Xiaomi tablet was hung in the back row, the ability was improved again. The Xiaomi tablet can automatically switch to the desktop of the original car, and the rear passengers can easily control the car. For example, the seats in the front row can be adjusted in the back row to enjoy more spacious rear row space; Or access the K-song microphone, and you can link the central control screen and sing karaoke in the car.

Xiaomi tablet 6S Pro is a tablet specially designed for the car. It is equipped with Xiaomi 澎湃 OS at the factory, and has a PIN point to support the interconnection with the car.

Xiao Ai, your exclusive car guide.

Xiao Ai is the earliest intelligent voice system in China. Today, the monthly users have reached 117 million, and they are awakened 208 million times a day. Xiao Ai, a classmate on Xiaomi SU7, can control the car deeply for you, such as controlling the window, rearview mirror, HUD, etc. It can also open the payment code for you in advance when you pass the toll booth and parking lot.

In addition, it is a very easy-to-use car guide. You can let it teach you how to use the ejection mode. Thanks to the voice interaction in the five-tone area, Xiao Ai can respond accurately even to the instructions given by the passengers in the middle of the back row.

Multi-modal perception of large model to create smarter artificial intelligence assistant

We believe that the big model should not only be applied to simple scenes such as Wensheng map, but also integrate the big model technology with the multi-modal perception of the whole vehicle, and integrate the information such as position, direction and vision to understand the world like people and create smarter artificial intelligence assistants. For example, when you are about to enter the tunnel, you can ask Xiao Ai: "How long is this tunnel?" For example, you ask, "What car is the car in front?" Xiao Ai can call the visual ability of the camera in front of the car for identification.

Xiaomi intelligent ecological expansion: ever-changing central control panel

The central control panel of Xiaomi SU7 can be expanded from top, bottom, left and right sides. The physical buttons are designed with double fixation of magnetic attraction and screws, which can quickly adjust common functions such as air conditioning. You can also install intelligent double dial on the central control screen, which can display information such as time, speed and mileage.

The center console also supports expansion, and you can add smart walkie-talkies and charging storage seats. When driving, you can talk to your friends through the buttons on the steering wheel without picking up the intercom. There is also an intelligent fragrance machine to keep the air inside the car fresh.

You can also choose an outdoor Bluetooth speaker. When camping, it is not only a high-quality high-power speaker, but also can be used as a camping atmosphere light. The base supports the magnetic attraction function.

More CarIoT devices

We also provide many CarIoT devices, such as child safety seats, which can be linked with the front central control panel to remind when the seat belt is not buckled. There are also some car accessories, including soft and comfortable headrest, front trunk storage box and so on.

Xiaomi SU7 is also very comprehensive for Apple’s ecological support. Apple users buy smart electric vehicles, and Xiaomi SU7 is definitely a very good choice.

Build a high-quality car

We believe that safety is above everything else. Therefore, Xiaomi SU7 is designed according to the three most stringent safety standards in the market.

Passive safety armor cage steel-aluminum hybrid car body

Xiaomi SU7 adopts the armored cage steel-aluminum hybrid body, with 90.1% high-strength steel and aluminum alloy, and the highest strength reaches 2000MPa, which is equivalent to the strength of the materials used in submarines. In addition, the torsional stiffness is as high as 51000 N m/deg. There are 7 airbags in the car; Two 2.04-meter-long side air curtains and remote airbags fully protect front and rear passengers.

Xiaomi SU7 also passed 40+collision tests. Even in the rear-end collision test, the national standard is 50km/h collision, the American standard is 80km/h 70% offset collision, and our design standard is 90km/h 70% offset collision.

Active security, new upgrade AEB Pro

Xiaomi SU7 comes standard with 16 active safety configurations, providing 360 safety protection in front, back, left and right. Including the AEB function that everyone cares about, we have also successfully upgraded to AEB Pro, which is smarter than AEB and can detect risks in real time and brake in time; After the risk is resolved, it will be lifted in time.

At present, our AEB can stop at 70km/h, and the new version has been developed, and it has been completely tested in China Automotive Research Institute, and obtained the "Active Safety Super Test Challenge Certificate", which can stop at the highest speed of 135 km/h. We will soon OTA.

Challenge the industry’s highest battery safety standards

Battery safety has also achieved no dead angle in the whole link, and even if the water cooling system does not work at a high temperature of 55°C, it can ensure no open flame and no heat spread. Xiaomi CTB integrated battery technology has passed 1050 safety tests including collision, extrusion and fire, and the number of test items is 20 times of the national standard.

Xiaomi 澎湃 OS global security, privacy protection

Based on the brand-new Xiaomi 澎湃 OS, Xiaomi SU7 fully inherits the "global security" capability of Xiaomi 澎湃 OS, with privacy isolation between multiple accounts, and also supports end-to-end encryption of "people, cars and homes" to ensure equipment security.

There are also physical buttons in our car, which can enter the privacy mode with one button and turn off the external laser radar and camera, which is suitable for units with confidentiality requirements.

Six Core Workshops of Xiaomi Automobile Factory

The goal of Xiaomi’s struggle is to become the top five automobile manufacturers in the world through 15 to 20 years’ efforts. Next, I will briefly introduce Xiaomi’s latest achievement in the field of intelligent manufacturing: Xiaomi Automobile Factory.

There are six workshops in Xiaomi Automobile Factory. Compared with the traditional four processes, a large die-casting workshop and a battery workshop are added, which realizes the independent production of integrated large die-casting floor and CTB battery. A total of 29 laboratories have been built in the factory area to help us effectively shorten the development cycle of new cars, new functions and new technologies.

At the same time, there is also a test runway with a total length of 2.5 kilometers and a design speed of 120km/h, covering 18 test road conditions. Every millet SU7 that just rolled off the assembly line has to be tested in this runway before it can be delivered to users. When all the products are full, a brand-new millet SU7 can be off the production line every 76 seconds.

Highly automated smart factory

The automation degree of Xiaomi Automobile Factory is very high. There are more than 700 robots in the whole factory, realizing 100% automation of key processes.

For example, the steel-aluminum hybrid body skeleton is 100% fully automated by 269 connected robots; The "four doors and two covers" are assembled with the fender, which is automatically assembled and adjusted by 36 robots with an accuracy of 0.5 mm. Large and medium-sized parts are automatically transported by 94 AMR logistics robots. It adopts lidar sensing scheme to realize automatic transportation in the workshop.

The equipment in the factory is also very advanced. For example, the painting workshop adopts a 7-axis spraying robot, which rotates at an ultra-high speed of 70,000 revolutions per minute, so that the paint coverage is extremely delicate and uniform, and the sprayed paint surface is naturally as smooth as a mirror.

High-quality intelligent factory: all-round automatic detection

Xiaomi Automobile Factory adopts all-round automatic inspection, which gives a "double insurance" to the quality. First of all, the appearance of the whole vehicle, the appearance of each vehicle is 100% fully automatic detected by ultraviolet light, and the measurement accuracy reaches 0.05mm；; The car body skeleton is 100% fully automatic on-line detected by laser radar, and the accuracy reaches 0.05mm；; After production, 28 X-rays will be taken for each integrated die-cast floor to detect internal defects invisible to human eyes. The accuracy rate is over 99.9% and the efficiency is increased by 20 times.

In addition, Xiaomi Automobile Factory is a green factory, which fully considered carbon emissions and the use of renewable energy at the beginning of construction. The roof of the workshop is covered with photovoltaic panels, which can generate 16.4 million kwh of green electricity every year. And strictly control the waste water and waste gas, the waste gas treatment efficiency is as high as 99%, and the heavy metal discharge of waste water is zero.

The raw material for large die casting is also self-developed millet Titan alloy. With 30% recycled aluminum, the carbon emission of each SU7 can be reduced by 352.53kg.

06 price

Xiaomi SU7 Standard Edition Rear Drive Long Life Intelligent Driving Edition

The standard version of Xiaomi SU7 is powerful enough. It adopts a super 400V silicon carbide platform, which can charge 350 km and 73.6 kWh blade batteries in 15 minutes and support 700km CLTC battery life. The acceleration at zero speed is 5.28s, and the top speed is 210 km/h.

Equipped with Xiaomi Pilot Pro platform, it supports free use of high-speed pilot, parking service, intelligent parking assistance and extremely narrow parking spaces for life.

The price is 215,900 yuan! It will be decided before April 30th, and the car smart refrigerator, 25-speaker luxury audio system and Nappa leather seats worth 16,000 yuan will be delivered free of charge. And you can use Xiaomi PilotPro’s smart driving enhancement function for life.

Xiaomi SU7 Pro rear-drive long battery life high-end intelligent driving version

Compared with the standard version of Xiaomi SU7, the battery life of Xiaomi SU7 Pro is increased to 830km, and the power consumption is increased to 94.3kWh, using Contemporary Amperex Technology Co., Limited Shenxing battery all-around series. Equipped with Xiaomi Pilot Max platform, it supports lidar, with a computing power of up to 508 TOPS, and additionally supports urban navigation function (realized through OTA).

The price is 245,900 yuan! Before April 30, it will be decided that the electric tail wing, car smart refrigerator, 25-speaker luxury audio system and Nappa leather seat worth 22,000 yuan will be given free of charge, and Xiaomi Pilot Max’s intelligent driving enhancement function can be used for life.

Xiaomi SU7 Max

High-performance four-wheel drive with long battery life and high-order intelligent driving version

Xiaomi SU7 Max is fully equipped, with luxurious main driving configuration, rich driving pleasure, pleasant driving texture and intelligent aerodynamic control system. Equipped with dual motors and all-wheel drive, it has a maximum horsepower of 673PS, an acceleration of 2.78s at zero speed and a top speed of 265km/h, and is committed to building the fastest production car within 500,000.

Equipped with 101 kWh Kirin battery, it is a true 871V all-silicon carbide high-voltage platform, which supports 800km long battery life. Standard luxury main driving configuration: 56-inch HUD and active wing support, as well as Brebo four-piston calipers, 25-speaker luxury audio system and high-order intelligent driving system.

The price is 299,900 yuan! Before April 30th, we will give away 20-inch wheels worth 16,000 yuan+Michelin PSEV silent tires, car smart refrigerator and Nappa leather seats, and enjoy the enhanced function of Xiaomi Pilot Max for free for life.

In addition, we have prepared four kinds of wheel tires, which you can choose freely. There are also 9 color schemes available, each of which costs 7,000 yuan, of which Gulf Blue, Elegant Grey and Olive Green are free. Finally, four interiors are free to choose and give away.

Xiaomi SU7 Founding Edition: Standard Edition and Max version

Three years ago, from the day when the official announced to build a car, "Building a good car and building a dream cars that carries all aspirations" has always been our goal. Thanks to all the rice noodles for their trust and waiting for Xiaomi Automobile in the past three years.

In order to thank you for your support, we specially designed the founding version, limited to 5,000 units, which is divided into standard version and Max version. The configuration is the same as before, and three additional rights are added.

Rights and interests 1: exclusive logo, there will be exclusive limited metal characters on the front fender; There will also be limited metal characters on the interior trim board in front of the co-driver; There will also be a nameplate with a limited exclusive number on the steering wheel, which can be freely selected; Exclusive gift box, serial number certificate and Bluetooth key signed by Lei Jun; Buy a car gift, give a baseball cap, Nappa leather NFC key card holder, and a USB flash drive.

Rights and Interests 2: Seven colors of Gulf Blue, Elegant Grey, Olive Green, Xiaguang Purple, Meteor Blue, Cambrian Rock Grey and Lava Orange are available for free.

Benefit 3: Free upgrade of carbon fiber rearview mirror.

All the above models will be delivered on April 3rd, with priority given to the founding version of Xiaomi SU7 in the same city, the standard version and Max version of Xiaomi SU7 at the end of April, and the Pro version at the end of May.

Xiaomi SU7 1:18 alloy car model

We put a 1:18 alloy car model on every table of CCTV Spring Festival Evening, which is very beautifully made. At present, it has also been put on the Xiaomi Auto APP Mall section, with exquisite details, and the price is 499 yuan.

Xiaomi 14 limited custom color

In order to match the color of Xiaomi SU7, Xiaomi 14 also launched five limited-edition customized versions, starting from 4999 yuan.

Xiaomi Life

This time, we will also launch high-quality Xiaomi car periphery. This series is called Xiaomi Life, including 9 stainless steel mugs in different colors, as well as round neck T-shirts, classic short-sleeved T-shirts and baseball caps. Welcome to buy.

Many people ask me, who is Xiaomi SU7 made for? Xiaomi SU7 is made for people who have fire in their hearts and light in their eyes, are not willing to be mediocre, and are still fighting for their dreams. They yearn for advanced technology and a happy life; At any time, the whole body shines with optimism and self-confidence.

I always believe that self-confident life is infinitely broad, and the achievement of continuous progress is the best reward for life. Xiaomi SU7 is a Dream Car that carries all our yearning.

The above is all the contents of this conference. Thank you for seeing the end!

Source: Lei Jun WeChat WeChat official account

Process Editor: u060

In case of problems such as the content and copyright of the works, please contact this website within 30 days from the date of publication of the relevant articles. Contact number of copyright infringement: 010-85202353

Thanks to the brothers’ long-term support and trust, this number insists on sending a public recommendation every day, and hopes to lead the brothers to make 2023 prosperous! Your forwarding and sharing are the driving force for my continuous innovation and research!

003Rasmus VS Atletico Madrid

In the past, las palmas played against Atletico Madrid for nearly 10 times, and achieved 1 win and 9 losses, and his past performance was obviously at a disadvantage. In terms of recent situation, las palmas’s recent performance is acceptable, and the team has won 2 consecutive victories; However, Atletico Madrid’s recent state is relatively stable. Although it has fought on two fronts, it has achieved good results. Las palmas beat Manakol 3-0 in the last round and won two consecutive victories, in good shape. The team has a strong offensive ability, scoring only 9 goals in the past 5 rounds, but the defensive quality has improved, losing 4 goals in the past 5 rounds. This season, it has achieved 4 wins, 2 draws and 5 losses, ranking 10th in the league. Sandro ramirez, Fabio Gonzá lez and others were plagued by injuries or missed the game. It must be difficult for this field to face the former bitter Atletico Madrid.

Atletico Madrid beat Aravis 2-1 in the last round, and the team’s morale is like a rainbow. So far this season, it has achieved 8 wins, 1 draw and 1 loss, and its performance is excellent, ranking third in the league. Comprehensive analysis: Atletico Madrid has recently won six consecutive victories, averaging two goals per game, and the offensive end is full of firepower. They have won 9 of the last 10 games against las palmas, and they have an overwhelming advantage. In this game, Atletico Madrid is highly likely to continue the momentum of victory.

Direction: main and negative

Score: 0-2/1-3

Number of goals: 23 goals

002Lecce city VS Leeds United

Optimistic: Shengping

Age: 20 11 21

Total goal: 2.3 goals

004Paris Saint-Germain VS Montpellier

Optimistic: win/let win the game and make it even.

Age: 20 30 31

Total goal: 3.4 goals

005Porto VS Lille, esto

Be optimistic: win/let win

Age: 30 31 41

Total goal: 4.5 goals

source/Lianshang.com & Soupu.com

write an article/Wang Ting

Head figure/affiliate gallery

In 2022, the overall consumer market was weak, and the beauty market was not spared.

Statistics from the National Bureau of Statistics show that in December 2022, the total retail sales of cosmetics was 29 billion yuan, down 19.3% year-on-year; In the whole year of 2022, the total retail sales of cosmetics was 393.6 billion yuan, down 4.5% year-on-year, showing negative growth for the first time since 2017.

2022 is also a year when beauty brands shrink. Enterprise survey data show that last year, a total of 746,000 cosmetic-related enterprises in China cancelled/revoked, and many well-known beauty brands reported the news of closing down or shrinking their business.

According to the incomplete statistics of Lianshang. com, at least 31 beauty brands in the domestic market adjusted their business layout in 2022, which was 24% higher than that in 2021 (25 brands), including foreign beauty brands such as Maybelline, h2o+ Shuizhiao, Zaruiji and Bomei, which have entered the China market for more than 20 years, and emerging domestic brands such as EqualRXN and Yan Xiaosheng, which have not developed for more than 2 years.

It is worth noting that in 2022, a total of 13 beauty brands made it clear that they would shut down or withdraw from the China market, and 3 brands were suspected to bid farewell.

More than half of the beauty brands officially delisted are domestic brands, and the longest survival time is 5 years, and the shortest is only 1 year.

Among them, the domestic makeup brand CROXX founded by beauty blogger Dong Zichu was officially shut down in May last year; Focus on the domestic makeup brands Rain Series and YES that stopped operating in August! IC is in the clearance stage; The other two skin care brands, Fangji AFRELLA and Henghua EqualRXN, founded by domestic professionals, also said in September and December that they would leave the market temporarily due to comprehensive reasons such as environmental changes and operation management.

At the same time, many overseas brands have announced their withdrawal from the domestic market for various reasons.

Shuizhiao, a well-known skin care brand that has been operating in China for nearly 20 years, also announced the dissolution and liquidation due to poor performance and weak growth, which is expected to be completed in 2023; Deciem, a Canadian innovative beauty company controlled by Estee Lauder Group, also shut down its four non-core business brands in April last year. In addition, the French minority fragrance brand FOLAMOE stopped operating for the second time within 19 months after its arrival in China due to the epidemic situation, and finally made it clear in August last year that it would formally withdraw from the domestic market.

In addition, Blanc Shengquan, Snowberry and Huda Beauty have all shut down official channels such as flagship stores of e-commerce platforms and are suspected of withdrawing from the domestic market.

These disappearing beauty brands not only confirm the decline of the beauty industry in 2022, but also reflect the trend of market renewal iteration to some extent.

01

Online celebrity’s beauty cosmetics are hard to grow red

Hot beauty cosmetics attract a group of celebrities to enter. Many beauty brands that have emerged with traffic dividends have emerged and disappeared. In 2022, there were 6 online celebrity beauty brands bidding farewell to the market, including 4 domestic brands and 2 overseas brands.

Yu Ji, a beauty brand founded by domestic beauty blogger Yu Ge in 2018, previously announced the closure of clearance. In January last year, two nail polish products sold well by the brand were found to contain excessive second-class carcinogens. Because the brand did not report it, it did not recall the handling methods of the products, which triggered a strong crisis of confidence. Although the brand has deliberately emphasized that the closure of the brand is not directly related to the incident, it is still crowded with dissatisfied consumers under the post of its clearance announcement.

In addition, Dong Zichu, who is known as "the first male beauty blogger in bilibili", officially shut down his makeup brand CROXX；, which has been in operation for five years, in May last year; The brands Fangji AFRELLA and Henghua EqualRXN, both founded by domestic beauty celebrities, also announced the suspension of brand business at the end of the year because they did not adapt to the changes in the market environment in time.

Strike while the iron is hot. In the fierce market competition, beauty brands who started with celebrity effect may be able to achieve short-term success with the help of the east wind of traffic. However, due to changes in the market environment, insufficient internal driving force of brands and many other reasons, they eventually fell into a development bottleneck, or stopped their pace, or left the market in liquidation. For online celebrity Beauty, which got a flow bonus in the early stage, although it was easy to start, it is still difficult to become popular without finding the right positioning, polishing the products carefully and controlling the basic product quality.

In addition to domestic products, foreign online celebrity beauty brands have also suffered from waterloo in the domestic market. URIID Yuri Duo, a skin care brand founded by Korean artist sung yuri, has always received a mediocre response since it entered the China market. The total number of fans of Weibo and Xiaohongshu that can be found is less than 14,000, and it quietly left after only a few months in China.

In addition, the overseas flagship store of Huda Beauty Tmall, a well-known online celebrity beauty brand from Dubai, also removed all its products in October last year, and announced that it had entered the stage of store closure.

It is understood that the brand was founded by Huda Kattan, a world-renowned beauty blogger with tens of millions of fans, and her sister in 2013. During 2020-2022, it was strongly pressed by well-known brands such as MAC and The Body Shop, and was rated as the most popular beauty brand in global social media by overseas beauty data platform Cosmetify. The closed Tmall overseas flagship store is its only official channel in China, and its counters in DFA duty-free shops in Macau will also be evacuated due to performance.

In addition to Huda Beauty and URIID Yuri Flower, in recent years, there are many online celebrity beauty brands that have entered the China market tepidly or failed.

Among them, Jeffree Star Cosmetics founded by J, a well-known overseas beauty blogger, KKW Fragrance founded by Kardashian, a socialite, and many other star brands that have attracted much attention overseas. The fundamental reason is that they lack localized operation for the domestic market and fail to grasp the characteristics of China’s consumer market and make long-term investment in marketing and services.

"Bessie" victoria beckham once said publicly: "Now, without a solid China market, you can’t become a successful international brand." However, even with such awareness, Victoria Beckham Beauty, the beauty brand it founded, lost its reputation in China in just one year.

For overseas beauty brands, if they want to harvest "leek" only by their own popularity, it will be a pipe dream. How to build long-term brand competitiveness will become a key link if they want to develop continuously in the China market.

02

Foreign beauty cosmetics have fallen one after another.

The back waves of the Yangtze River beat the front waves. With the rise of domestic beauty cosmetics, the absolute advantage of foreign beauty cosmetics in the domestic cosmetics market has begun to collapse.

In 2022, a total of 21 foreign brands announced the closure or adjustment of their business strategies. The most adjusted brands are from the United States, and a total of six companies have announced strategic adjustments or entered liquidation; The number of adjustments of Korean and French brands tied for second place, each with 5 brands; Then there is Canada, which shut down four companies.

According to the beauty sales list disclosed by double 11 over the years, it can be seen that in recent years, the ranking of domestic brands has climbed, and Japanese and Korean beauty cosmetics are gradually fading out. Although the high-end product lines of major foreign cosmetic groups still have the upper hand in the market competition, the defeat of many established Volkswagen cosmetics in China also proves that the domestic cosmetic market is accelerating.

In July last year, the old beauty brand Maybelline, which once shouted the slogan "Let every woman in China have at least one Maybelline product", closed all offline stores one after another, leaving only Watson’s counter, and all other sales channels were transferred to online. Before this contraction, this brand, which has a history of 24 years in China market, also actively sought change. In the year before last, it carried out the strategic transformation of the experience store with online and offline interaction, but after all, it did not restrain the decline and gradually retreated.

Japanese cosmetics group Pola Orbis also announced in April last year that its skin care brand Shuizhiao, which has entered the China market for 20 years, will soon stop operating and complete its dissolution and liquidation in 2023. According to the financial report, the dissolution of Shuizhiao business is expected to bring a loss of 182 million yen to Pola Orbis. The official website homepage of Shuizhi ‘ao also published the announcement that it is about to stop operation. The announcement reads: "After more than 30 years of innovative research and development, we have made a difficult decision to officially shut down the brand at the end of the year." At present, official website no longer accepts orders, but consumers can still go to Amazon to buy products.

In addition, Shiseido also sold its cheap beauty brands Za Jirui and Bomei, which have been operating in China for more than 20 years, in March last year. Revlon, an old makeup brand, also filed for bankruptcy protection again in June because she was overwhelmed. ……

03

It is difficult to enjoy the cool under a big tree.

In the overall downward environment of the beauty market, large groups have not been quiet for years, and have made corresponding business adjustments one after another, or divested some businesses in a planned way, or shut down their poor-performing brands.

According to the incomplete statistics of Lianshang. com, in 2022, at least seven large enterprises in the beauty field closed down or scaled down their brands, and more than 17 brands such as TooFaced, HERA Heyan, Blanc Shengquan and Chaling successively became "abandoned children".

Among them, Estee Lauder has the most adjustments, involving six brands including Glamour and Too Faced. Followed by Amore Pacific, which contracted the operating channels of its three brands in China; Furthermore, L ‘Oré al Paris, LVMH, Shiseido, etc. have all adjusted their two brands.

According to MGI data and McKinsey’s survey of more than 6,700 consumers in China, the middle class in China will further grow and the high-end consumption momentum will continue in the future. It is a trend to concentrate resources to consolidate and expand the high-end market, and optimizing the brand portfolio continues to be the adjustment strategy of beauty giants.

As a part of structural optimization, Deciem, a Canadian innovative beauty company controlled by Estee Lauder, shut down its non-core business brands such as HIF, Hylamide and Abnomal at one time last year. Too Faced and online celebrity Mask Grammy also closed their Tmall flagship stores due to poor performance, and were sent out of the China market.

Break your wrist and increase your weight. In June last year, two high She Xiang brands under Estee Lauder, KILIAN Quellien and FREDERIC MALLE Fumar Perfume Publishing House, opened their first stores in China. Aveda, a high-end hair care brand, was introduced into China market; The first store of high-end perfume brand Le Labo also landed in Shanghai in November.

According to statistics, Estee Lauder, which is keen to expand its market through "Buy in buy buy", has owned 28 high-end beauty brands after it bought Tom Ford for nearly 20 billion yuan last year, covering four fields: skin care, make-up, perfume and hair care. Among them, except for six brands such as Estee Lauder, Clinique and Yuemu Zhiyuan, all the other 22 brands are acquisition or investment brands.

In contrast, Shiseido is constantly slimming down. It is understood that Shiseido has been restructuring and optimizing its brand structure in recent years, gradually focusing on the business structure with skin care as the core.

Since 2021, it has successively sold 15 brands including Za Jirui and Bomei. It is reported that from 2016 to 2022, Shiseido introduced nine brands in China. Except for WASO, which has been shut down in the Japanese market, and Anjixinyu, which was promoted in cooperation with Watsons, the other seven brands are all high-end positioning, covering cosmetics, perfumes, beauty instruments, high-end skin care and other fields.

Coincidentally. In the first three quarters of 2022, the net profit of revenue dropped by 40% in the China market. Amore Pacific also explained that it was mainly affected by the reorganization of offline channels of major brands and the slowdown of cosmetics consumption. "In the future, in the China market, the Group will focus on the mid-to-high-end and online fields." In November last year, the official WeChat of Amore Pacific announced that it would accelerate the introduction of new products through Tmall international cooperation.

In addition, based on the resilience of high-end brands during the epidemic, L ‘Oré al Paris has said that it will introduce new products with higher prices while controlling the cost of mass brands. On the one hand, it adjusted the business strategies of its brands Blanc Shengquan and Maybelline; On the other hand, in August last year, Carita CARIDAE, a luxury cinema brand, was officially introduced to the China market, and in September, it announced the acquisition of Skinbetter Science, a high-end cinema brand, and it was included in its active health cosmetics division, and the beauty business of Prada, a luxury brand, was officially launched.

Beauty giants’ ambition to point to the high-end market is obvious. Under the continuous brand optimization and adjustment, the competition of high-end beauty will be further intensified.

Write it at the end

The disappearance or contraction of many beauty brands is regrettable, but not all the bad news comes from the market.According to the incomplete statistics of Lianshang. com, in 2022, there were 23 first beauty shops in China, among which 14 foreign brands entered China for the first time, keeping a relative balance with the number of overseas brands that withdrew from the China market.

According to enterprise survey data, in 2022, there were 14.829 million new domestic wholesale and retail enterprises, including 3.642 million new cosmetics-related enterprises, accounting for 24.6%, a year-on-year decrease of 17.1%. Although the growth rate has slowed down, there are still a large number of enterprises rushing into the market.

Judging from the published sales data, the high-end business of international beauty brands in the China market still dominates; Polaiya, Winona, Perfect Diary, Hua Xizi and other domestic beauty brands that mark the low-end market are in hot pursuit; Homogeneous competition brought about by the emergence of more brands is inevitable, and the future beauty market will present an increasingly fierce competition pattern.

However, it is worth noting that the enthusiasm of the domestic capital market for beauty cosmetics is cooling down. According to the incomplete statistics of Lianshang. com, in 2022, there were 52 financing incidents in domestic beauty track, with a total financing amount of about 486 million yuan and a single financing amount of about 87 million yuan. According to CVSource investment data, in 2019, the average single financing amount of domestic beauty products can reach 337 million yuan.It can be seen that under the fierce market competition, it is increasingly difficult for domestic emerging brands to obtain capital recognition.

With the increasing number of brands entering the market, the dispute over the channel and flow of beauty cosmetics will be further intensified. Finding the correct market positioning and constantly cultivating internal strength will become the key elements for the survival and development of existing brands.

Statistics of beauty brand adjustment in 2022

As the most popular game type on the market at present, in 2022, RPG fans played many excellent works such as Eldon’s Ring and Horizon: The Desperate West. At the end of the year, foreign media Gamerant recently selected the top ten RPG works in 2022. In addition to the above two works, The Lost Ark and The Legend of Pocahontas: Arzeus were also selected for this list.

Echo of chains

On the stage of the fantasy world of Varlandis, players will travel through various landscapes, from the weathered plateaus and exotic islands to the sunken cities and forgotten dungeons for adventure. Sword and magic combined with mechanical fighting are the characteristics of this work.

Eldon’s Ring of Law

The Elden Ring is an action RPG game based on the orthodox dark fantasy world. Go into the vast scene and underground maze to explore the unknown, challenge the difficult dangers and enjoy the sense of accomplishment when overcoming difficulties. Not only that, but also the group drama composed of the interests of the roles on the stage is not to be missed.

The flame coat of arms is unparalleled: romantic.

The flame coat of arms is unparalleled: romantic, romantic and snowy, which was jointly developed by Omega Force and Team Ninja and released by Glorious Tekumo Games. The story background is the same as that of the flame coat of arms: romantic and snowy, and the three heroes are separated from each other. This book inherits the romantic world outlook and role, but the direction of the story may have a new development that has never been seen before.

Horizon: Desperate West

In Horizon: The Despair of the West, eloy, a robot hunter, goes to the West to investigate a deadly mysterious disease. In the unknown danger of the west, she will meet strange new tribes and more deadly machines. Accompanied by old faces and new friends, she has to explore this new territory bravely and find out the answers needed to save life on earth.

The lost ark

The Lost Ark is a free MMO-ARPG game made by unreal engine 3. Players will embark on an adventure in a vast and dynamic world. You can explore new continents, find lost treasures, and challenge yourself in fierce and thrilling battles.

Marvel Comics’s Son of the Night

Children of the Night in Marvel Comics is set in the dark side of the Marvel universe. Players will fight against evil supernatural forces. Heroes need to unite and form a team to survive in the dark world. They are the last line of defense of the earth, and they need to stop Lilith, the mother of the devil, from fulfilling her evil prophecy. Together, they summoned the ancient warrior hunter, Lilith’s abandoned son and the only hero who ever defeated her.

The Legend of Pocahontas: Arzeus

The adventure stage of The Legend of Pockmarked Dream: Arzeus is a "Xicui Area" featuring vast natural landscapes. It was in ancient times before there were concepts such as Pockmarked Dream Trainer or Pockmarked Dream Alliance, and this place will eventually be called "Shenao Area". The purpose of the protagonist’s adventure is to make the first treasure and dream picture book in this area.

The rise of steel

The Rise of Steel is an action role-playing game with the French Revolution as the background. In 1789, Paris, the city was shrouded in a haze of fear. Louis XVI led his cold-blooded mechanical army to suppress the Great Revolution. As a miracle of mechanical engineering, Egeus shouldered the important responsibility of resisting the ingenious robot army under the king and changing the historical process.

Triangle strategy

The story of "Triangle Strategy" will revolve around the conflict between salt and iron in three countries. The story stage is the war-torn mainland of Nozelia, and players are forced to make difficult decisions. Various choices and actions in the game will accumulate "beliefs" based on the three values of utility, morality and freedom, thus affecting the plot direction and the participation of comrades. Where will your justice lead?

Blade of otherness 3

The story of Blade 3 tells the story of six young girls who belong to two hostile countries, Corvis and Agnus, and is about to start a life-oriented story. The stage of the story, Ionion, has a magnificent natural environment, huge protozoa, and a giant mobile weapon, Iron Giant God, which is used as an army stronghold.

On October 16th, Beijing time, Golden State Warriors officially announced: The team officially renewed Wiggins! According to ESPN,The two sides signed a four-year contract extension of $109 million. The 2026-27 season is a player option.Brother’s current contract is $148 million for five years and $33.6 million for the 2022-23 season, while the starting salary of his new contract is only 24.3 million.

Miles, general manager of Warriors, issued a statement: "Wiggins has been a perfect match with the team since he came to Warriors three years ago! We are very happy that he can continue to be a member of the team in the next few years. " In the 2021-22 regular season, Wiggins averaged 17.2 points, 4.5 rebounds and 2.2 assists per game, with three shooting percentage: 46.6%, 39.3% and 63.4%.

In the playoffs, Wiggins averaged 16.5 points, 7.5 rebounds and 1.8 assists per game, with three shooting percentage: 46.9%, 33.3% and 65%. Brother’s role is not that the data can be fully reflected. Without his integration of attack and defense, the Warriors can’t win the championship. Last season, Wiggins ranked first in the Warriors for 2329 minutes, and Poole ranked second for 2283 minutes.

According to ESPN,Jordan Poole and the Warriors finalized a four-year, $140 million contract extension!You read it right, a big contract of $140 million, with an average salary of $35 million. Poole also stayed. This contract is divided into 123 million dollars by the Ministry of Security, and another 17 million dollars is a bonus. His current contract is 4 years and 10.09 million dollars, which will expire in the summer of 2023.

It is worth mentioning that Poole and Wiggins’ brokerage companies are CAA, and they have a common broker. After renewing the contract with Pulwiggins, it is bound to affect Green.Dream Green can jump out of the contract and become a free agent in Ming Xia.In the offseason of 2023, if the Warriors renew Green’s contract, the boss will have to pay sky-high luxury tax!

Let’s calculate an account. If the Ming Xia Warriors don’t renew Green’s contract, he chooses to implement the option of 27.6 million players in the 2023-24 season. So in the 2023-24 season,The total salary of the 12 players in the Warriors team is $215 million, the luxury tax reaches $268 million, and the total expenditure is $483 million!Even if you sign three basic salaries, the total expenditure will exceed 500 million.

Some people will definitely say that Poole is not worth $140 million in four years! Look at the current NBA situation. In this offseason, the Knicks renewed Barrett’s contract for $120 million in four years and the Heat renewed Shiloh’s contract for $130 million in four years. Some fans also believe that the punch given by Dreamcatcher Green to Poole has increased the bargaining chip of Tea Brother: add money! Add money!

Can be compared: last season’s regular season, Hiro averaged 20.7 points, 5 rebounds and 4 assists per game, with three hit rates: 44.4%, 39.8% and 86.8%; Barrett averaged 20 points, 5.8 rebounds and 3 assists per game, with three shooting rates of 40.8%, 34.2% and 71.4%. Poole averaged 18.5 points, 3.4 rebounds and 4 assists per game, with three shooting rates: 44.8%, 36.4% and 92.5%.

In the playoffs, Hiro averaged 12.6 points, 3.9 rebounds and 2.8 assists per game, with three shooting percentage: 40.9%, 22.9% and 92.6%; Barrett didn’t play the playoffs last season, so ignore it for the time being; Poole averaged 17 points, 2.8 rebounds and 3.8 assists per game, shooting 50.8%, 39.1% and 91.5% in three items. Brother, the efficiency of tea is much higher than that of Hiro’s?

When Hiro renewed his contract with the Heat, Poole forwarded the news of $130 million for four years, and he was confident that he could get a similar contract. Everyone has a steelyard in their hearts, many fans think Poole is not worth it, and Wiggins’ contract is worth it! Then, do you think it is reasonable for them to change their contracts?

Moreover, Poole is only 23 years old after all, and the Warriors are likely to regard him as one of the cornerstones of the team’s future, or even as a successor! As to whether Poole can do it, only time can give us the answer. The most collapse is definitely Green. At the juncture of renewing the contract ahead of schedule, I have to punch people! As a result, both of them signed …