西安品茶

Dawan news According to the announcement of Hefei Education Bureau on the evening of August 4th, from July 21st to August 3rd, in the sixth round of special action of "supervising and protecting seedlings" in summer in Hefei, counties (cities) and districts dispatched 956 law enforcement personnel, 1,036 inspection institutions, 45 institutions that violated regulations, diverted 955 students, refunded 119,900 yuan of illegal fees, interviewed 46 illegal personnel and shut down 31 institutions.

Now, 23 typical problems that are more prominent in off-campus training violations in this round of special actions will be notified.

(1) The 5th floor of Leiketai Hotel, Wuyue Plaza, Feidong illegally carried out discipline training.

Inspection date: July 21, 2023

Violation: Feidong County Education and Sports Bureau cooperated with the county public security bureau, the county market supervision bureau and the territory to carry out joint law enforcement, and verified the violation to carry out discipline training.

Processing results: Notice of suspension was issued, the organizers were interviewed jointly, students were diverted, training fees were refunded, and the person in charge of the cram school promised to stop immediately.

Follow-up: Looking back on July 24th, the cram school has been closed.

(2) Room 101, Building 4, Donggang Fengming Community, Huagang Town, Feixi County, illegally carried out discipline training.

Inspection date: July 31, 2023

Violation: On-site inspection showed that about 30 children participated in discipline training, with desks, blackboards and other teaching facilities and supplies.

Processing result: The joint law enforcement team of Feixi County talked with the organizers on the spot. It is required to immediately suspend the school, properly dissolve students, refund fees, and clean up teaching facilities. At present, the students have been taken back by their parents and the teaching facilities have been cleaned up.

Follow-up: Relevant departments of Huagang Town continue to follow up.

(3) Changfeng County Extreme Education engages in discipline training in violation of regulations.

Inspection date: July 25th, 2023

Violation: Conduct discipline training without a license.

Processing result: Stop training, divert students and refund training fees.

Follow-up: the refund has been completed and the community grid staff will continue to follow up.

(D) Changfeng County Weizhi Culture and Art Center invisibly develops discipline training.

Inspection date: July 28th, 2023

Violation: "Invisible variation" to carry out discipline training.

Processing result: Students are transferred to non-discipline training.

Follow-up: After a return visit, parents have agreed to switch to non-disciplinary training.

(5) Zhongxing Family in Lujiang County illegally carried out discipline training.

Inspection date: July 24, 2023

Violation: discipline training was carried out in violation of regulations. One staff member and four students participated in the discipline training.

Disposition: The institution was ordered to immediately stop discipline training and refund the remaining training fees.

Follow-up: On July 26th, the institution was "looked back", and it has stopped running schools.

(six) Chaohu City "Huakang Hotel" illegally rented the venue to parents to carry out subject training.

Inspection date: August 1, 2023

Violation: On August 1st, Chaohu Municipal Education and Sports Bureau and Sanhe Community of Tianhe Sub-district Office conducted an inspection and found that more than 50 students in the former Huakang Hotel on Linhu Road in Chaohu City were participating in discipline training.

Results: On the afternoon of August 1st, the inspectors asked two parents to immediately organize more than 50 students to leave the place safely and orderly. At the same time, parents are required to immediately stop organizing student training. Parents promised that they would not organize such training again.

Follow-up: On August 2nd, the inspectors of Chaohu Education and Sports Bureau "looked back" at this place, and there were no students in this place. Included in the list of key inspection sites.

(7) Hefei Junyan Education Technology Co., Ltd. in Yaohai District illegally carried out discipline training.

Inspection date: July 30, 2023

Violation: Five staff members at the scene conducted English and math courses training for 70 middle school students respectively.

Treatment result: It is ordered to immediately stop the training behavior, clear the facilities and equipment such as blackboards, desks and chairs for teaching, refund the remaining training fees, safely divert students, and stop running schools in violation of laws and regulations.

Follow-up: On August 2nd, "looking back", there was no phenomenon of illegal cultural training.

(8) The 23rd floor of Baizhuang Golden Tower in Yaohai District illegally conducts discipline training.

Inspection date: July 30, 2023

Violation: Six staff members on site trained 45 primary and secondary school students in mathematics, English and Chinese courses.

Treatment result: It is ordered to immediately stop the training behavior, clear the facilities and equipment such as blackboards, desks and chairs for teaching, refund the remaining training fees, safely divert students, and stop running schools in violation of laws and regulations.

Follow-up: On August 1st, "looking back", there was no phenomenon of illegal cultural training.

(9) Room 305, Building 28, Douxiaoqiao Community, Luyang District illegally carried out discipline training.

Inspection date: July 27, 2023

Violation: organize students to teach, and there are instruments for teaching at the scene.

Processing result: On-site administrative order correction notice was issued, more than 10 students were diverted, and the organizers were required to pay off tuition fees, and the relevant responsible persons were talked about by law.

Follow-up: "Looking back" on July 31, it has been closed.

(10) Room 2303, Building 7, Forest Sea, Shushan District, illegally carried out discipline training.

Inspection date: July 21, 2023

Violation: Conduct discipline training in violation of regulations.

Result: The training behavior was ordered to stop immediately, and the institution was required to contact the parents immediately to take the students back and clear the on-site tutoring facilities. Law enforcement officials asked the agency to operate in strict accordance with the scope of examination and approval.

Follow-up: On July 23, law enforcement officers "looked back" and found that the institution had been shut down, and teaching facilities such as textbooks and blackboards were removed from the premises.

(11) Room 204, Building 2, Phase I, Fengxifu, Swan Lake, Shushan District, illegally carried out discipline training.

Inspection date: July 21, 2023

Violation: There are teaching facilities such as junior high school textbooks and blackboards, and about 20 students attend classes.

Result: The training behavior was ordered to stop immediately, and the institution was required to contact parents immediately to take the students back, remove the blackboard and other training equipment, and shut down the site.

Follow-up: It was checked again on July 22nd, and the institution was shut down.

(12) Room 204, Building 7, Yijingyuan, three sheng, Shushan District, illegally carried out discipline training.

Inspection date: July 23, 2023

Violation: teaching facilities such as subject textbooks and blackboards were found on the spot, and two students attended classes.

Treatment result: The training behavior was ordered to stop immediately, and the institution was required to contact the parents immediately to take back the students. Law enforcement officers required the household to operate in strict accordance with the scope of examination and approval.

Follow-up: On July 24th, the agency submitted a rectification report to law enforcement officers. On July 27, the local staff "looked back" and found that the institution had cleared the teaching facilities such as textbooks and blackboards.

(13) The 4th floor of No.1 apartment in Jindi International City, Baohe District illegally carried out discipline training.

Inspection date: July 26th, 2023

Violation: On-site inspection found that there was invisible variation in the name of job hosting to carry out discipline training.

Treatment result: Ordered to immediately stop the training behavior and evacuate the students on site smoothly and orderly.

Follow-up: included in the list of "looking back" key inspections.

(14) The 23rd floor, Building C6, Times Square, Binhu Expressway, Baohe District, carried out discipline training in violation of regulations.

Inspection date: July 31, 2023

Violation: On-site joint inspection found that there was an invisible variation and violation of discipline training in the name of study room.

Treatment result: Ordered to immediately stop the training behavior and evacuate the students on site smoothly and orderly.

Follow-up: included in the list of "looking back" key inspections.

(15) Room 804, Building 5, Zone C, Yonghe Jiayuan Phase III, High-tech Zone, illegally carrying out high school discipline training.

Inspection date: August 1, 2023

Violation: Conduct discipline training in violation of regulations.

Disposition: The institution was ordered to immediately stop discipline training and refund the remaining training fees.

Follow-up: On the afternoon of August 2, the Social Affairs Bureau of High-tech Zone went to the site to check that the institution had closed down and was cleaning up the indoor items.

(16) Room 401, Building 1, Nanyan Ruijing Community, Economic Development Zone illegally carried out discipline training.

Inspection date: July 28th, 2023

Violation: Conduct discipline training in violation of regulations.

Result: Order to stop the illegal training immediately and refund the students’ fees.

Follow-up: The community will pay attention to follow-up.

(XVII) Room 807, Unit 2, Building 12, Tongdeyuan Community, Xinzhan High-tech Zone, illegally carried out discipline training.

Inspection date: July 21, 2023

Violation: Conduct discipline training in violation of regulations.

Processing result: Ordered to immediately stop the illegal training behavior, clear all students’ tuition fees, and shut down and ban the illegal teaching point.

Follow-up: it has been shut down and banned.

(18) Room 2404, Building 8, Tongxiangyuan Community, Xinzhan High-tech Zone, illegally carried out discipline training.

Inspection date: July 21, 2023

Violation: Conduct discipline training in violation of regulations.

Processing result: Ordered to immediately stop the illegal training behavior, clear all students’ tuition fees, and shut down and ban the illegal teaching point.

Follow-up: the cost of repaying students is 2909.28 yuan, which has been shut down and banned.

(19) Room 608, Unit 4, North East, Building 3, Chenyang Century City, Xinzhan High-tech Zone, illegally carried out discipline training.

Inspection date: July 24, 2023

Violation: Conduct discipline training in violation of regulations.

Processing result: Ordered to immediately stop the illegal training behavior, clear all students’ tuition fees, and shut down and ban the illegal teaching point.

Follow-up: it has been shut down and banned (the institution starts classes first and then charges).

(20) Room 506, Keshuo Building, Xinzhan High-tech Zone, illegally carried out discipline training.

Inspection date: July 24, 2023

Violation: Conduct discipline training in violation of regulations.

Processing result: Ordered to immediately stop the illegal training behavior, clear all students’ tuition fees, and shut down and ban the illegal teaching point.

Follow-up: the cost of repaying students is 4400 yuan, and the rectification has been completed.

(21) 601-602, 7-day Youpin Hotel in Xinzhan High-tech Zone, illegally carried out discipline training.

Inspection date: July 25th, 2023

Violation: Conduct discipline training in violation of regulations.

Processing result: interview the organizer, order to immediately stop the illegal training behavior, clear all students’ tuition fees, and shut down and ban the illegal teaching point. Joint public security departments to talk about hotels, it is strictly forbidden to rent the venue to organizations or individuals to carry out illegal training.

Follow-up: it has been shut down and banned.

(22) At the intersection of Daze Road and Lingshi Road in Xinzhan High-tech Zone, the third floor of Building 5 of Anhui Yan Qing Automobile Products Co., Ltd. illegally carried out discipline training.

Inspection date: July 26th, 2023

Violation: Conduct discipline training in violation of regulations.

Processing result: Ordered to immediately stop the illegal training behavior and clear all students’ tuition fees.

Follow-up: the cost of repaying students is 3422 yuan, and the rectification has been completed.

(23) Room 1808, Unit 2, Building 12, Xindian Garden, Xinzhan High-tech Zone, illegally carried out discipline training.

Inspection date: July 26th, 2023

Violation: Conduct discipline training in violation of regulations.

Result: Order to stop the illegal training immediately.

Follow-up: the cost of repaying students is 4120 yuan, which has been shut down and banned.

Editor Tana

Wen | Xiao Gu Dong

With the arrival of beginning of autumn, the old stalk of "the first cup of milk tea in autumn" has revived again, which not only reached the top of the hot search list on social platforms, but also directly led to the upsurge of selling major tea brands.

According to the take-away data of Meituan, a total of 150,000 milk tea shops participated in the beginning of autumn Milk Tea Carnival this year, and sold more than 40 million cups that day, reaching a record high after beginning of autumn last year. Among them, the sales of Chabaidao, Guming, Auntie in Shanghai, Xicha, CoCo Keke, Shuye Xiancao and Yihetang exceeded one million cups, while the sales of Honey Snow Ice City reached 12 million cups.

To some extent, "the first cup of milk tea in autumn" is not only a youthful lifestyle, but also a collective marketing of tea brands. Not only is the "first cup of milk tea in autumn" popular all over the network, but tea brands such as Mi Xue Bing Cheng, Rui Xing, Shu Yi Shao Xian Cao are also frequently searched for news about donations, endorsements, joint names, etc., and naturally they are involved in a round of entertainment storms.

The 2022 New Tea Research Report issued by China Chain Store & Franchise Association shows that the scale of new tea is expected to reach 104 billion yuan in 2022, and the total number of new tea stores is about 486,000. In 2023, the market scale is expected to reach 145 billion yuan, with a compound growth rate of nearly 20% in three years.

With the rise of the milk tea track, milk tea brands began to exert entertainment marketing, tapping the fan economy with the help of star effect, or inviting stars as brand spokespersons, such as badminton celebrity and Malaysian Datuk Willa Li Zongwei as spokespersons for Bawang Tea Ji Malaysia brand, so as to establish a deeper emotional link with Malaysian consumers, or inviting popular stars as recommenders when launching new products, such as when the tea official announced the brand new products, namely, red bayberry, Zhizhi bayberry, and the synchronous official announced "Yangmei". It is not difficult to see that the brand of milk tea, like other brands, cares about the artist’s nationality and the current popularity.

Summer is the hot season of milk tea, and many milk tea brands try to further enhance the attention of new products by cooperating with artists. When the book also burned grass to announce new products, it also announced the brand ambassador in a suspense way. Sharp-eyed netizens recognized Wang Churan at a glance. At this time, Wang Churan’s popularity was greatly reduced because of his role as Xu Qin in My Fireworks on Earth, and various negative topics were derived from netizens’ pouring oil. Therefore, the book also burned grass, which attracted resistance and eventually ended with the brand withdrawing related materials.

It is not uncommon for milk tea brands to overturn with artists and celebrities. There have been precedents before. In August last year, Cha Baidao officially announced that the bottom spicy child became the spokesperson of the new red raspberry series, and took photos before and after his cross-dressing. However, netizens didn’t pay the bill for this, and there were a lot of bad reviews for a while. For this "ugly" hot search, the spicy child himself also ridiculed himself, saying that he should be the first person in the "ugly" hot search. This situation was staged again in July this year. Cha Baidao announced that the legendary e-sports player TheShy became a good tea experience officer of Cha Baidao, which also caused many netizens to question, such as "There are so many excellent e-sports players in China, and Cha Baidao is a China brand, why should we choose a Korean as a spokesperson" …

In contrast, Rui Xing and Zhang Wanyi, who came out of the circle because of the explosion of Sauvignon Blanc, cooperated to promote Lanyun Tieguanyin and won a lot of praise. This stems from the fact that Zhang Wanyi won a good national reputation with the role of Chen Yannian in The Awakeing Age in the early days, and now she is known as the first person to enjoy the actor’s bonus with her excellent interpretation of the role of the tortoise in the summer explosion drama Sauvignon Blanc. It is naturally popular for artists with both national reputation and word of mouth to get new business. Even Ruixing, who is at the forefront because of the large amount of ice, has successfully taken this opportunity to pull a wave of goodwill, which further shows that choosing a good partner is the key for milk tea brands to enter entertainment marketing.

With more and more brands of milk tea, the market scale is growing, and the trend of homogenization of categories and products is becoming more and more obvious. At present, the breakthrough way of milk tea brands seeking differentiation by cross-border joint names has also been normalized. As far as recent actions are concerned, they can be roughly divided into three categories:

First, cooperation with state-owned enterprises reveals a trace of contrast in seriousness. Recently, Mi Xue Bing Cheng announced that it will jointly launch China Post’s first green store in China, and more outlets will be selected after the pilot. Topics such as "Mi Xue Bing Cheng entered the establishment" and "Mi Xue Bing Cheng turned green" have sparked heated discussions on the Internet.

In addition, because Michelle Ice City and Rui Xing became a group of tell it to the judge on the social platform earlier, they fell in love and killed each other in a strange way. This time, the joint name of Mi Xue Ice City and Rui Xing has spawned new stalks, such as "Dear Rui Xing, when you read this letter, I have been compiled" and "Dear Rui, when you saw this news, I not only entered the party exam, but also went deep into the grassroots". Such words continue to be screened in the comment area of related news.

From the broken wall linkage between Mi Xue Bing Cheng and China Post, to the continuous love and killing with Ruixing, these are all linked marketing in different fields. The former can enrich the brand opening methods, add new brand footnotes, and satisfy the public’s curiosity to a certain extent, while the latter can strengthen the normalized topic of the brand itself, attract the public to pay attention to the brand continuously, and have a good impression on the brand.

Second, the brand of milk tea and the drama series are jointly named, and they continue to innovate. During the summer vacation, Naixue’s tea was co-branded with "jade bone Yao", which not only launched a new co-branded product "Domineering jade bone Berry and Peach", but also launched a limited number of surrounding areas with Xianxia flavor, such as role stickers, character badges, cup sets and paper bags, which attracted fans to buy, but also set off a DIY trend and enhanced the long tail value of the linked surrounding areas.

Previously, it was also a great success that there was a joint name of Xi Tea and Meng Hua Lu. Not only were there many activities such as "Xi Semi-Covered Face" theme shops and flash flash, but also special drinks were launched, which sold nearly 300,000 cups on the day of launch, and exceeded 1.4 million cups in the first week. It can be seen that this cooperation not only brought fans an immersive offline experience, but also allowed new products to take advantage of the momentum of the drama fan traffic to break the circle.

The third is to cooperate with the second element and the e-sports niche circle. If "Riding the Wind and Breaking the Waves" invites Meiyi Liya to break the First blood of the second dimension, then the joint name of Chabaidao and the love reasoning mobile game "Undecided Book" is a typical Double kill. Based on the theme colors of Xia Yan, Zuo Ran, Mo Yi and Lu Jinghe in the game, four co-branded teas, namely, Yangzhi Ganlu, Peach Oolong Tea, Qingti Jasmine and Wuqi Mohei, were customized, and the surrounding gifts, such as co-branded cup sets, paper bags, stickers, postcards and PVC ticket stubs, accurately poked the fans’ psychology, and many stores burst orders. For this reason, employees also felt: "You can’t finish it."

The underlying logic of this series of joint gameplay is to use cross-border cooperation to drain the brand itself, or to satisfy consumers’ curiosity, or to poke consumers’ personal preferences, or to follow the fancy "hot" of entertainment hotspots, thus enhancing the online and offline sound volume of brands and products, laying the foundation for trend marketing, centralized exposure and accurate drainage.

The brand popularity brought by entertainment marketing is temporary, and the brand value brought by public welfare action is long-lasting. Recently, affected by the typhoon, extremely heavy rainfall occurred in many places, causing floods. Many brands such as Honey Snow Ice City, Chabaidao, Bawang Tea Ji, Xicha and Guming donated money to help flood control and disaster relief, ranging from tens of millions to millions. This kind of charity won unanimous praise from netizens, and the description of Honey Snow Ice City and Koga (referring to every snow treasure) in the remarks of Honey Snow Ice City touched many consumers. To this end, some netizens are understanding the donation list of milk tea brands, and bluntly want to support these caring brands with practical actions. A sentence of "buy them in the future" is enough to prove their intention.

In fact, the charity of milk tea brands has long been traced. Take the "Rural Children’s Playground" public welfare activity initiated by Meituan as an example. In the past year, more than 20,000 stores from milk tea brands such as Mi Xue Bing Cheng, Xi Cha, Cha Bai Dao and A Shui Da Bei Cha participated, and donated a few cents, some wool or even more from each order, resulting in more than 150 million love orders for building 202 rural children’s multifunctional playgrounds. In the past beginning of autumn, the US delegation launched the beginning of autumn Milk Tea Carnival, which also attracted hundreds of merchants to continue to contribute to this charity action, which also added the positive connotation of "drinking milk tea is doing charity" to "the first cup of milk tea in autumn".

Nowadays, the public welfare actions of milk tea brands are more organized and scaled up. On August 8th, nine new tea brands, namely Chabaidao, Guming, Mi Xue Bing Cheng, Shuyi Xiancao, Shanghai Auntie, Xicha, Yihetang, Modern China Tea Shop and Qifentian, jointly established the "New Tea Charity Fund", with an initial fundraising scale of tens of millions of yuan. It is reported that in the future, the foundation will focus on rural revitalization and industrial assistance to agriculture in underdeveloped areas, feed back upstream agriculture through the new tea industry chain, and at the same time, give consideration to student assistance and major disaster relief, and feed back society with tangible actions.

From this point of view, the milk tea brands involved in the entertainment storm have gained attention and flow among netizens’ heated discussions, and then converted them into purchasing power, which has promoted the sales growth of the brands themselves and word-of-mouth construction, and provided the possibility for actively practicing public welfare and giving back to the society, thus forming a closed-loop development of long-term brand growth.

* Original article, please indicate the source when reprinting.

　　　　　　 CCTV News:With the recent transfer of 41 criminal suspects to the procuratorate, a super-large black industrial chain involving 27 provinces and using the Internet to manufacture and sell certificates and seals of state organs was destroyed by the Dezhou police in Shandong Province. During the operation, the police smashed four underground dens for fake certificates, seized more than 20,000 finished and semi-finished certificates such as forged road transport qualification certificates, and frozen more than 1.8 million yuan of funds involved.

　　　　　　 At the end of March this year, Dezhou police received a report from the Municipal Transportation Bureau that a fake official website of Dezhou Road Transportation Management Office was found online. Staff of Dezhou Transportation Bureau: "At that time, there was a person with a road transportation qualification certificate who went to our unit for the annual review and continuing re-education of this qualification certificate. We took this certificate and couldn’t find it from our system. We suspected it was a false certificate, but this employee insisted that his certificate was true and could be found on the website.

　　　　　　 It was a truck driver who went to the traffic department for annual examination of the road transport qualification certificate. According to the website provided by him, the staff opened a website called Dezhou Transportation Management Office, which did have information about the driver.

　　　　　　 Dezhou Transportation Bureau staff: "But this website is different from the website of our official road transport qualification certificate. We suspected that his certificate and this website were fake, so we reported the case to the public security department."

　　　　　　 The incident happened at a time when the Ministry of Public Security launched the "Net Net 2018" special campaign. Decheng Branch immediately set up a task force to conduct a preliminary investigation of the clues. After analyzing and judging the false website information, the suspects Qin and Wang who operated and maintained the website were locked. The police found that Qin in Dezhou and Wang in Taiyuan established fake websites mainly to sell fake road transport qualification certificates online.

　　　　　　 Yan Jili, investigator of the 4.14 Task Force of Decheng Branch of Dezhou Public Security Bureau: "After making a false certificate, enter the information of the false certificate into his website, and at the same time print the QR code of the personal information of the website on the false certificate. By scanning the QR code, you can directly jump to the personal information page of this false witness on the webpage, so that the person who makes a false certificate mistakenly thinks that he is making a real certificate."

　　　　　　 Police in Dezhou, Shandong Province seized 7 fake websites of state organs.

　　　　　　 After several months’ careful investigation, the Dezhou police uncovered a criminal chain that forged state organs’ certificates and seals with Qin and Wang as the link and a clear hierarchy of up and down lines. Qin, Wang and others have built seven fake websites of state organs, most of which are fake websites of transportation departments, manufacturing and selling fake road transportation qualification certificates, and fake certificates such as welder’s certificates, electrician’s certificates, ID cards and passports.

　　　　　　 Police investigation found that there were four dens where Qin, Wang and others made and sold fake certificates, which were located in Dezhou, Dongping and Taiyuan, Shandong Province. Because of the different regions where they made and sold fake certificates, they often exchanged needed goods.

　　　　　　 Yan Jili, investigator of the 4.14 Task Force of Decheng Branch of Dezhou Public Security Bureau, said: "The fake website has some information about the fake certificate producers, and there will definitely be a background login account password. We thought at that time, if others know the background password of his website after catching Qin in Dezhou, if the evidence in this website is destroyed, it will be very unfavorable for us to pursue their criminal responsibility in the future."

　　　　　　 On the basis of mastering the criminal suspects’ fake dens, the Dezhou police organized the police force to divide into eight routes and went to Shanxi, Yunnan, Zhejiang and other places to carry out arrest operations. During the operation, major suspects such as Qin and Wang were arrested, and all four fake dens were destroyed.

　　　　　　 Zhao Qihui, investigator of the 4.14 task force of Decheng Branch of Dezhou Public Security Bureau, said: "A large number of fake documents and seals, as well as fake tools and fake equipment, were seized, and then these four points were used as radiation, and their contact information and logistics information were comprehensively judged to arrest their downline."

　　　　　　 After three rounds of arrests, the police arrested 43 suspects involved in the case, seized more than 40 computers and printers used for counterfeiting, more than 20,000 finished and semi-finished fake certificates, and more than 40,000 pieces of information about people handling fake certificates on fake websites. Among them, Wang’s fake dens in Taiyuan are the largest.

　　　　　　 Zhao Qihui, investigator of the 4.14 Task Force of Decheng Branch of Dezhou Public Security Bureau, said: "At present, he has made illegal profits of more than 1 million yuan in less than one and a half years, and the illegal income of this den in Dezhou has been hundreds of thousands of yuan in nearly one year. The latest one is a young couple in Dongping, who spent four months doing road transport (qualification) certificates and various special trade certificates, and he has done more than 20,000, and his downline is also all over the country."

　　　　　　 Yan Jili, investigator of the 4.14 task force of Decheng Branch of Dezhou Public Security Bureau: "This road transport qualification certificate, he sells it for 80 to 100 yuan, and then his offline is this agent, plus one or two hundred yuan, and then continue to sell it. Often, when the person who gets this fake certificate really gets it, it is basically 300 yuan, and a other welder’s certificate and electrician’s certificate may have a higher price."

　　　　　　 False certificates affect fair competition and have huge security risks.

　　　　　　 In order to ensure safety in production, in our country, employees in transportation and some special types of work have to go through formal training and examination and take up their posts with certificates, while some people take advantage of opportunism and buy fake certificates without training and examination, which will inevitably bring serious hidden dangers to safety in production.

　　　　　　 Although these false certificates are highly simulated, it is difficult for ordinary people to distinguish between true and false, but not all false certificates can get away with it. In case they are found by the relevant departments, the criminal suspect still has a set of methods to deal with the inspection.

　　　　　　 Zhao Qihui, investigator of the 4.14 Task Force of Decheng Branch of Dezhou Public Security Bureau, said: "He (the suspect) will issue an official letter in the name of this issuing authority and affix his fake seal to confirm the authenticity of this certificate. This loophole means that this qualification certificate has not been networked nationwide at present, and it can only be inquired through the website of the local issuing authority. He exploited this loophole."

　　　　　　 Yang Shubo, deputy director of Decheng Branch of Dezhou Public Security Bureau: "Some people have obtained relevant qualifications without passing the training examination and qualification recognition, which has affected social fairness and justice and also affected the credibility and authority of government administration."

　　　　　　 At the same time, without formal training and assessment, the social harm of holding a fake certificate is also enormous. Zhao Qihui, investigator of the 4.14 Task Force of Decheng Branch of Dezhou Public Security Bureau, said: "Truck drivers and bus drivers are required to be trained by the traffic management department and certified to work. They (suspects) make some fake documents, which means that tens of thousands of time bombs have been built in the future. They have not been trained or assessed, and they are on duty with fake certificates, which may cause major road traffic accidents at any time."

　　　　　　 According to Chinese laws, anyone who forges, alters or buys or sells official documents, certificates and seals of state organs shall be sentenced to fixed-term imprisonment of not more than three years, criminal detention, public surveillance or deprivation of political rights; If the circumstances are serious, they shall be sentenced to fixed-term imprisonment of not less than three years but not more than ten years.

Online exposure of Jing Boran and Lu Han starring in the film version of "Tomb Robbery Notes"

　 　 1905 movie network news The seasonal drama based on the original novel of Nanpai Sanshu has caused a phenomenon discussion on the Internet since its broadcast, making it the most talked about super online drama this year. The movie version of "Tomb Robbery Notes" has been a topic of discussion among netizens since it was released on the screen at the 67th Cannes Film Festival. Just recently, some netizens broke the news that Zhang Qiling, the star of the movie version of "Tomb Robbery Notes", will be starred by Jing Boran, while Lu Han will take over the role of Wu Xie. The movie is scheduled to start in Beijing in September.

Screenshot of "Entertainment Young Master" Weibo

　 　 Entertainment blogger "Young Master Yu" posted a screenshot on Weibo, in which Jing Boran and director Li Rengang met and chatted, and wrote: "The film version of Tomb Robbery Notes Zhang Qiling was starred by Jing Boran. Did you enjoy meeting the director?" It was also revealed that Wu Xie’s role starred Lu Han. The film version of "Tomb Robbery Notes" was co-produced by Huanrui Century Film and LeTV Pictures. According to the news obtained by the relevant media, LeTV said: "The starring actors of the film version have not yet been determined, but Jing Boran and Lu Han are indeed within the scope of consideration."

It was revealed that Jing Boran met with the director of "Tomb Robbery"

　 　 Due to the bad reviews of the seasonal drama first, netizens are particularly "nervous" about the effectiveness of the movie version of "Tomb Robbery Notes". The former has become the focus of netizens complaining about the failure of the casting selection and the special effects of 50 cents, so I hope that the casting selection of the film version can be more in line with the temperament of the original novel. Jing Boran and Lu Han are both rising stars on the screen. The former has become a star club of 100 million yuan by virtue of this summer. Not to mention the popularity of the latter. Since then, Zhang Yimou and Yang Mi will play the role of the pillar. However, most netizens still said that if new people can be hired, it may not be the best of both worlds.

　 　 As the two "originators" of the Chinese ancient tomb series, and "Tomb Robbery Notes" are bound to come under the domestic IP craze. The type of ancient tomb treasure hunting is relatively scarce on the Chinese screen. Because of this, netizens are very much looking forward to the film and television of "Tomb Robbery Notes", and hope to make a high-quality work to become the signature of this type of film in China.

　 　 It is reported that the film version of "Tomb Robbery Notes" will be made into a series of eight works, the first volume is titled, and it is planned to be released in the summer of 2016.

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1905 movie network feature Xu Anhua, who has made about 30 films for 40 years, once said: "I reckon I am within the top 10 directors in Hong Kong, but not in the world."

At the age of 73, she has passed her old age, and the world has "recognized" her. She ushered in the trophy of the first three major film festivals and won the trophyVenice International Film FestivalThe Golden Lion’s highest award, the Lifetime Achievement Award.

At the same time, she also brought the new work to Shuicheng. After the premiere, judging from the first wave of word-of-mouth, the quality was higher than expected.We interviewed Xu Anhua in Venice for her third adaptationEileen ChangNovel, she says this love story is unlike any other.

From the announcement of the film’s cast to the release of the first trailer, controversy has focused on casting.

　

Xu Anhua chose the sturdy Peng Yuyan to play the "bloodless, pale lips, and plaster-like" mixed-race son Georgie Qiao. Peng Yuyan revealed at a Venice media conference that he deliberately lost weight for the role, learned to speak Portuguese and learned to dance.chooseMa SichunTo play Ge Weilong, the external image and the description of the novel are appropriate, but the two do not look like the heroes and heroines in Zhang Ailing’s system.

Xu Anhua said that she had her own considerations. There are not many actors and actresses suitable for this kind of romance film on the market now, and the two of them have the characteristics of playing lovers. Feng Shaofeng, for example, does not look like Xiao Jun, but he has a pair of "lover’s eyes", which is very compatible with Tang Wei, who plays Xiao Hong.

The release of "The First Incense" continued the third fate of Xu Anhua and Zhang Ailing on the big screen.Regarding this "half-life relationship", everything still has to start from more than 30 years agoStart talking.

　

01

"Overturning" Zhang Ailing

　

"Love in the City" is the first film to adapt Zhang Ailing’s novel, and it is also the first time Xu Anhua has put her idol work on the screen.At that time, Xu Anhua had just finished filmingHe was eager to continue the play and signed a contract with Shao Enterprises. He thought he could show his skills, but he encountered obstacles everywhere.

　

"The way I’m used to creating is family production, working together, working in teams, not like a big company, impersonal, talking about power and calculating the stakes. The change in approach makes it difficult for me to do things. I work hard, and they are completely different from the things and values I pursue."

In Shao’s first year, she co-wrote the play "Evaporation from the World" with Gan Guoliang, which was the predecessor of the collaboration. The two quarreled and fell out during the collaboration.In order to leave Shao Enterprises as soon as possible and pay off the film debt, Xu Anhua decided to "Kuaishou Kuaishou quickly took a familiar novel to shoot", so there was "Love in the City".

　

In order to obtain the copyright, Xu Anhua contacted Song Qi, Zhang Ailing’s literary agent. Through Song Qi, Zhang Ailing replied to a handwritten Chinese letter. She agreed to authorize the adaptation and wished the film a good success.

　

It only took two months to write the script and prepare for it, and the male and female protagonists found Zhou Yun-fa and Miao Yu who had cooperated in it before.

　

The novel "Love in the City" has a touch of Hollywood neurocomedy style. A man and a woman develop feelings in the midst of spats, bickering and flirting, and finally, "the fall of a city completes their love.""The relationship between men and women in the story, I didn’t start to understand what they were talking about until I finished filming this movie," Xu Anhua said.

　

She used the tragic tone of "bitter hatred" to shoot a romantic love, did not know what kind of structure to connect Shanghai and Hong Kong, did not know how to use irony to write Bai ***** and Fan Liuyuan’s love relationship, had to use the usual realism and melodrama to transfer the scenes and dialogue photos in the novel to the movie.

Xu Anhua felt that she did not grasp the core spirit of the novel, and at that time she did not know how to correctly convert the images in Zhang Ailing’s words into film language, and transform those delicate psychological descriptions into perceptible visual images.

　

The novel reads: "As soon as the tassel enters the door, he can’t help but walk straight to the window. The whole room is like a dark yellow picture frame, inlaid with a large painting in the window. The strong, beautiful sea waves splashed directly on the curtains, dyeing the edges of the curtains blue." This sentence is based on the scene, and the side of the white tassel once again faces Fan Liuyuan’s excitement and anxiety.

　

The movie did capture the windows in the room and the azure blue sea, but the sea in the distance was calm, the scenery was flat and rigid, and the original charm and expression intention of the novel text were greatly eclipsed.

The whole movie just seems so stretched, with nowhere to borrow or apply force.

　

The casting selection was also very controversial. Miao Jianren always lowered his head and looked like a muted "resentful girl", which was very different from the original image. Xu Anhua complained that the art director cut Miao Jianren’s hair short for no reason, and the actor’s styling became a big failure.Zhou Runfa has the demeanor and temperament of the prodigal son of Fan Liuyuan’s love field. Many dialogues are flirtatious words, but Zhou Runfa said it in a more serious and frivolous tone. He did not deeply understand this character, and the interpretation floated on the surface.

Xu Anhua regretted not adjusting the acting methods of the two leading actors. "The actors have to be excellent dramatic actors, but they are very low-key actors. The acting is very life-like, so it won’t work."

Before filming started, she and Zhou Yun-fa went to Song Qi’s house to eat spring rolls. Song Qi suggested that Zhou Yun-fa should play Fan Liuyuan with humor and make the movie look like a comedy from the 1940s. Unfortunately, Xu Anhua did not listen carefully.

"Of course it failed!" Xu Anhua was very dissatisfied with "Love in the City". The production was rushed and there were no good ideas, including the two dancing. She knew that "I don’t know how to change the film and how to make them look good." She also reflected that the heroine might be able to get a new partner, such as Lin Qingxia or Wang Mingquan.

　

The first time she filmed Eileen Chang, Xu Anhua encountered "Waterloo", but she could also foresee the result. It just became more difficult to find funding for the next film, especially to adapt the Eileen Chang novel. "People would faint when they heard Eileen Chang," Xu Anhua said.

02

Don’t forget, there is an echo

　

At the beginning, the cooperation of "Evaporation of the World" was interrupted, and what Xu Anhua wanted to shoot most was not "Love in the City", but. Because she couldn’t go to the mainland to shoot on the spot, she couldn’t do this play without real scenes, so she had to give up for the time being.

In the next ten years, due to a lack of budget, the idea of adaptation was not yet fully mature, and the movie "Half Life" could not be formed.During the period, the directorTian ZhuangzhuangHe also revealed to Xu Anhua that he wanted to make a TV series "Half Life", and she replied that if she made a TV series, there would be no need to make a movie.

　

I never forget, until 1996, I raised 11 million funds, everything was ready, the actors and production team were better than before, the film started smoothly, and the shooting was completed in the estimated three months, unlike "Love" in a hurry.

The novel is more than 100,000 words long and involves three groups of families, Shijun, Manzhen and Shuhui. This time, Xu Anhua knows how to cut down the complexity and simplify it. He deletes all the parts about the family elders in the novel and the life content of Manzhen after marrying Zhu Hongcai, and condenses unnecessary scenes to highlight the main line of love between Manzhen and Shijun.

　

"I try to tell stories while creating suspense, and at the same time make some surprises for those who have read the novel, some according to the original, some not."

　

The plot of the novel is rather popular. Manzhen was framed by his sister and raped by his brother-in-law. If he is not handled well, he will easily be reduced to the conventional tune of soap operas.Xu Anhua knew that adaptations should firmly grasp one point: sensationalism should also be able to stir up the emotional resonance of modern people.

　

Therefore, Manzhen in the movie is not as passive and sad as in the novel, and her sister Manlu and brother-in-law Zhu Hongcai are not so bad.

Xu Anhua was good at filming daily life in reality, and the content of the novel "Half Life" was also more life-like, so her strengths suddenly had room to be used.

She doesn’t photograph Shanghai in the 1930s, which was feasting and feasting, but rather the factory district and semi-suburban areas. She portrays Shanghai with a sense of urban development, where personal destiny does not match any specific city, but is wrapped in the torrent of history.

In the first half of the journey, Manzhen, Shijun, and Shuhui were familiar with each other. The love experiences of Manzhen and Shijun were all shot calmly and slowly, in detail. After the two separated, the narrative began to be drastic and the pace accelerated."The filming method of this play must be simple and clear, because the story is complicated, it must not be messed around. I can’t make it very obscure and difficult to understand."

　

Xu Anhua transforms the psychological activities of Shijun and Manzhen in the novel into film narration, connects the narrative structure with Shijun’s memories, and connects the true face of this love with Manzhen’s inner words.

This time, the actors she chose were all in the right place.

Wu Qianlian was like a woman who came from Zhang Ailing’s novels. Dawn played the gentle Shen Shijun, which was a tailor-made. Anita Mui played Gu Manlu,GeexcellentPlaying Zhu Hongcai, the acting is not a problem, and the two characters seem "pleasing".

Xu Anhua’s design and ideas for scene scheduling are more sophisticated than in the past. Using a moving composition from the window inside and outside the window to explain the difference between Manzhen and Shijun, and a lens swinging outside the restaurant to end the silence when the two meet after a long absence, the image expresses the finishing touch.

　

Compared with "Love in a Alluring City", "Half-Life Fate" is much better in all aspects, and Xu Anhua is also confident that "Half-Life Fate" is a play that she can fully explain in terms of adaptation concepts.

　

03

Light a stove of agarwood shavings

　

If you want to single out the flaws of "Half a Life", it is Xu Anhua’s frequent self-criticism that the "film sense" is not strong. The film is not clear enough in art form and style, and it is not so refreshing.

Counting Xu Anhua’s representative works, "Half a Life" is difficult to rank among the top.

　

Xu Anhua told us in Venice that she continues to make films because she wants to make better films, and she pays more attention to the art form of film than ever before.

Take a look at the behind-the-scenes team of "The First Incense", the screenwriter recruited the famous writer Wang Anyi, the photographer is Du Kefeng, the costume is the Oscar-winning Hetian Emi, and the soundtrack is the famous Sakamoto Ryuichi. With such a golden lineup to support the scene, the production level has been upgraded a lot.

　

But when it comes to the art form, director Xu Anhua is always the backbone of the decision.

The copyright of "First Furnace Incense" can be traced back to the producer Xu Feng. Hou Xiaoxian made the film, and the original "Biography of Flowers on the Sea" was also translated by Zhang Ailing. Xu Feng invited Hou Xiaoxian to shoot "First Furnace Incense".

　

Hou Xiaoxian said, I’m sorry, I can’t shoot, you have to find Wang Jiawei, he is the most suitable. "Zhang Ailing’s emotions are very subtle, and there is also the atmosphere of that era in Shanghai. To be honest, it takes a lot of effort for me to shoot, just looking for actors will kill me."

　

In the end, the copyright passed to Blue Bird Pictures, which had helped Xu Anhua shoot "Fleeing to the Sea of Rage". For the copyright, Xu Anhua visited the Song family again. The person in charge of the novel was already Song Qi’s son Song Yilang, and his sister Song Yuanlin and Xu Anhua also had a friendship for more than 60 years.

Xu Anhua took over again, and she was all too familiar with Zhang Ailing. She agreed to be a producer first, and then confirmed to be a director. Unlike Hou Hsiao-hsien, who focuses on restoring the historical nostalgia of the 1940s in the novel, she said she values this unique love story more.

　

In her opinion, the theme of love in "Agarwood Crumbs · First Furnace Incense" is different from that in "Love in the City" and "Half Life". Ge Weilong in the story unilaterally loves Qiao Qiqiao, and this kind of love in an extreme and inferiority complex attracts her.

In the novel, Qiao Qiqiao is suave, like a young and poor version of Fan Liuyuan. Ge Weilong is a typical female figure in Zhang Ailing’s writing – she is still happy knowing that she is in deep trouble. Aunt Liang and the maid look and stare as if they came from "A Dream of Red Mansions", which is also Zhang Ailing’s favorite work of her life.

　

The text of the novel is mixed and discussed, and the "sense of film" is also strong. It uses space scenes and visual images to describe emotions, such as "snake letter" spit out, "diamond bracelet three inches wide", which is constantly inked in Mrs. Liang’s garden-like residence, pointing out the gold and jade. Among them, the metaphor refers to "China here is the China in the eyes of Westerners, absurd, exquisite, and funny."

Xu Anhua has always respected the core content of Zhang Ailing’s original works. She once said: "You can only adapt Zhang Ailing’s novels, not use them as themes."

　

The plot of the movie "First Incense" has been partially revised, and the plot continues to write Ge Weilong’s married life after marrying Qiao Qiqiao. The novel is only a few strokes away, and the movie spends about half an hour to uncover this dirty and depraved marriage.

After filming "The Golden Age", Xu Anhua said that she would make more films about Hong Kong’s history in the future, and then there was the current "First Incense".Xu Anhua likes Zhang Ailing’s novels, but also because she writes about Hong Kong in her eyes. The story time of "First Incense" roughly takes place in Xu Anhua’s childhood, and she is a witness to the colonial life and history.

Adapting Eileen Chang’s novel is a difficult task, and "Zhang fans" have their own different imaginations of the novel. Xu Anhua has risen to the challenge three times. How is this story of pre-war Hong Kong told? Can the "first incense" be ignited?

Only waiting for the release, waiting to find out.

04

Interview with Xu Anhua in Venice

　

1. You have adapted Zhang Ailing’s "Love in the City" and "Half a Life" before, but you are not satisfied. What is the motivation for shooting "First Incense" this time?

Xu Anhua:The concept of love in this story is different from the other two. I think it’s more adventurous, more novel, more interesting, and it’s an extreme form of one-sided love.

　

"Alluring Love" is about how two people who have different calculations about chance fall in love, and they need to calculate whether they should be together. "Half a Life" is about how circumstances hold them back. But "First Incense" is about the man, Georgie Qiao, who was born not to love Ge Weilong. Although Ge Weilong loves him very much, she chooses to marry, betting that Georgie Qiao will get better one day, but he does not.

2. What attracted you to this film project?

　

Xu Anhua:I want to do what I’m interested in now, and maybe people will think I made this movie because I wanted to shoot the nostalgic high society of the 1940s, Hong Kong, or the scene of that time, but the core story is more important.

　

Actually, I don’t like big productions because it takes a long time, you know, to get along with the art director and actually get the set built. And if I get real, if I get what’s going on in the street, I can capture the story very quickly.

　

"The First Incense" required a lot of preparation, and I felt like I didn’t have much time, but in fact, for us, the film progressed very quickly.Because I usually spend a lot of time on the script side, we started discussing the script at least two years before shooting. After the script was completed after a year and a half, it took about six months to visit the venue, discuss the cost, and the official shooting time was three months. Actually, it was quite fast, and considering the movie only had two main venues, we didn’t need to run around, and there were no war scenes or big scenes.

3. Why did you choose Ma Sichun and Peng Yuyan as the male and female protagonists?

　

Xu Anhua:Because it’s a love story, I think there are only so many actors and actresses that can film a love story together. There may be actors who are really good at acting, but they can’t do it in a love story because they don’t have the eyes.

　

You can imagine an actor or actress in a love scene through a certain quality of them. When you watch this movie, you will be moved. This is a special resonance, something that is not very common. When I was shooting "Golden Age", I chose Feng Shaofeng, who is not like Xiao Jun. I chose him to play this movie because I think he can play the love between the heroine and the heroine well, because he has a pair of "lover’s eyes".

　

4. The movie "The First Incense" also adds a lot of plot to the original novel. Why did it do this?

　

Xu Anhua:Now about a third of the script is new, and the added storylines and scenes are extrapolated from the novel. What will happen when Ge Weilong marries George? This part of the description is only one paragraph in the novel, but the movie takes 30 or 45 minutes to cover. Because I’m very interested in this part, it makes the conspiracy and conflict more obvious.

5. After filming "The Golden Age", you said in an interview that you would make more films about Hong Kong history in the future. After that, we saw "When Will There Be a Bright Moon". Did "First Incense" also focus on showing your thoughts on Hong Kong’s colonial history?

　

Xu Anhua:I was born in 1947, a couple of years after the time of the movie. And in the ’50s, I experienced colonization firsthand, and I think that was an advantage for me because I had a personal understanding of the era, so if I wasn’t making it, people were going to have to do a lot of research.

　

Some people would say that "The First Incense" is an allegory about colonialism, about the unbearability of colonialism, because it is like happening anywhere in the world. In high society, there are many depravity, and these depravity have to be hidden in a very colorful and beautiful and flashy appearance.

6. You still have a great passion for film. What motivates you to keep looking for new projects?

　

Xu Anhua:In the last few years, I’ve started to feel more confident in myself because I know more and more how to make movies, but I was frustrated because I knew my energy was dropping, I couldn’t shoot more than 10 hours a day. Making movies, especially for directors, takes a lot of energy. But at a certain age, you can’t do that anymore.

　

I just wish I could stick with it for a few years and try to make better movies. I now have a better grasp of the characters, actors, casting, etc., but I still have a lot of work to do in this regard of film as an art form, which I’m sorry because I’m always busy doing one thing after another, telling different stories, making different movies, and I don’t think too much about the art form of film itself.

　

If you want to get a pass to the Venice Film Festival, you have to do it. It’s not that I can do it, it’s just that I have to work hard. It’s not about talent, it’s about making a film in an art form that reflects the theme and integrates with it, which is completely different from just shooting.

This article also refers to "Xu Anhua said Xu Anhua".

　　Overseas prices are about 1,000 yuan higher than domestic prices; to challenge the leader position in the smartphone industry with P7

　　This week, Huawei has joined hands with China Mobile and China Unicom to release the annual blockbuster Ascend P7 in Beijing, which is an upgraded version of Huawei’s most profitable mobile phone product P6 in history. Yu Chengdong, CEO of Huawei Consumer BG (business group), said in an exclusive interview with reporters that Huawei wants to attack Samsung, the leader in the smartphone industry, with the P7.

　　Target 80 million this year

　　P7 is a collection of the current industry’s top configuration of the 4G flagship phone, equipped with a 5-inch 1080P full high definition screen, with 6.5mm ultra-thin body, rear 13 million pixel Sony’s latest flagship back-illuminated IMX214 lens, and equipped with SLR camera-level independent image processor. In addition, P7 also uses a special material of metal body and glass back cover, which is also very particular about the appearance design and processing technology.

　　P7 this month, the first batch in the Chinese mainland and Hong Kong, Britain, Germany, Italy, France, Spain and other more than 30 countries and regions listed sales, in overseas markets, P7 priced at 449 euros, about 3,890 yuan, while in the Chinese market, the phone is priced at 2,888 yuan.

　　Last year, Huawei’s end point smartphones shipped 52 million units, entering the third place in the world. This year, Huawei’s goal is to ship more than 80 million smartphones. "We are very confident in the goal of 80 million units," said Yu Chengdong. "The next two or three years will be critical for all mobile phone manufacturers, and Huawei’s end point will be the same, either go up or disappear."

　　P7 short-term no price adjustment

　　Previously, the internal speech of Huawei founder Ren Zhengfei in the management team of Huawei’s consumer business was exposed. Ren Zhengfei expressed concern about the current price war between domestic mobile phone companies. "What kind of high-tech is a mobile phone that only earns 30 yuan!" Ren Zhengfei asked Huawei mobile phones not to emphasize sales, but to say profit.

　　In an interview with the media after the press conference, a Huawei executive said that the P7 is good enough and confident to be launched into the global market. In terms of the configuration and experience provided by the P7, the price of 2,888 yuan is not expensive, even a little cheaper than competing products. The executive said that the price of this phone will not be adjusted in a short time.

　　"Challenge Samsung" with P7

　　Mr. Yu said Huawei’s goal was to overtake Samsung, which ranks first. "The second-ranked manufacturer [Apple] has a special industrial chain, I can’t say, but the first-ranked [Samsung] I believe we can surpass it. Because it doesn’t have any competitive advantages that Huawei doesn’t have."

　　Xu Qinsong, vice president of Huawei’s consumer business, said that, like Apple’s ability to integrate the entire industrial chain and platform, Huawei is still far behind. In addition to screens and chips, Samsung offers many products by itself, and Huawei also has certain gaps in many aspects.

　　"I think the core point is that we stick to our own direction, we can survive, and we will slowly surpass them in ten years. We will do these things well in a down-to-earth manner, and we will find differentiated solutions or find good solutions in a longer time," Xu Qinsong said.

　　According to IDC statistics, in the global smartphone market, Huawei’s share is second only to Samsung and Apple, ranking third. (Lin Qiling)

On November 18, the topic of "promoting consumption" was once again put on the table of the executive meeting of the State Council, and the focus was on large-scale consumption. As a result, the words "cars to the countryside" were once again captured by many media and car companies, becoming the title of the article or promotional keywords, and were forwarded and brushed.

The Standing Committee of the National People’s Congress proposes to stabilize and expand automobile consumption: Encourage localities to adjust and optimize purchase restrictions, and increase the number plate quota. Launch a new round of car sales to the countryside and trade-in, encourage qualified areas to purchase 3.5 tons and below trucks and 1.6 liters and below passenger cars for rural residents, and provide subsidies for residents to phase out National III and below emission standard cars and buy new cars; strengthen the construction of parking lots, charging piles and other facilities.

First, two keywords can be distilled: "encouragement" and "passenger cars". Who will encourage, who will be encouraged to do what, and what will be encouraged? Obviously, it is very different from the 2009-2010 plan.

Recall: On January 14, 2009, the State Council announced the "Plan for Adjustment and Revitalization of the Automobile Industry", proposing that from March 1 to December 31, 2009, the state will arrange 5 billion yuan for farmers to scrap three-wheeled vehicles, buy light trucks and buy mini-buses with a displacement of less than 1.3 liters, etc., to give one-time financial subsidies; in early 2010, the implementation of the "car to the countryside" policy was extended for one year to December 31, 2010. During this period, farmers not only enjoy the preferential policy of halving the purchase tax, but also enjoy the preferential policy of higher price subsidies,Crossover passenger vehicles (i.e. vans) were the biggest beneficiaries, reaching 1.9505 million in 2019.

In this round, it is clear that minivans and passenger cars are the core commodities of "cars to the countryside", which is very understandable. In addition to the clear transportation function, with the upgrade of consumption, rural families will choose cars and SUVs for the new round of purchases. At the same time, to stimulate consumption, of course, we must consider whether the supply side can maximize benefits, and it is necessary to support Chinese brands. Compared with 8-10 years ago, relying on 50,000 yuan van to fight the world, after the baptism of competition independent brand research and development and manufacturing level has been significantly improved, the current car market pattern, especially the SUV market, many domestic models have occupied a certain market position, but also formed a certain channel foundation, 10-150,000 price is basically the majority of rural consumer groups are willing to accept the range; but with the joint venture car series of dimensionality reduction blow, domestic models to go up the competitive pressure is actually more and more, if able to further sink the low-line market, which will undoubtedly help many independent car companies to stabilize, expand market share.

But the question of "going to the countryside" in "cars to the countryside" is more interesting. The author’s understanding is that "going to the countryside" here is not about putting new cars in the fields to sell, but to find people with rural hukou and spending power. And where are these people active? What are their specific needs for model purchase? I am afraid that after a decade, the differentiation is also very large.

In my mind, the first impression of this kind of people may be that migrant workers go to the city to work hard and stay in the city, which is almost the dream of a generation ago. Under the tide of urbanization construction, large and medium-sized cities have been absorbing new citizens, and the urban population distribution shows the characteristics of "small city base, big city development". According to the demographic structure of developed countries, relevant experts and scholars predict that the population of large cities and megacities will increase in the future.

At the same time, a new phenomenon that has been noticed here is that the current views on "rural hukou" are actually becoming more and more diverse. Some young people inexplicably switched to urban hukou when they were in college, while others kept their rural hukou waiting for demolition benefits; while in some developed cities, many middle-aged couples tried their best to jump out of the "farm gate" in order to enter the city for their children to study… But in any case, the wallets of this rural population are actually inseparable from the traction of urban development. However, this part of the consumer group, for manufacturers with strong operating capabilities at the end point, has actually mastered it more clearly. It is only necessary to clarify favorable policies, or to welcome a wave of increases.

With the unstoppable urbanization, there is also the never-ending rural construction.Scrolling through the Internet, you can find policies such as "China’s Rural Revitalization Plan", "Beautiful Countryside", and "Characteristic Town". However, due to different situations in different places, the level of development is naturally uneven.

According to the "China Township Comprehensive Competitiveness Report 2019", "China’s top 100 towns in 2019 are mainly concentrated in the eastern part of our country. Among them, 38 are in Jiangsu, 31 in Guangdong, 13 in Zhejiang, 7 in Shandong, 5 in Fujian, 4 in Hebei, 1 in Henan, and 1 in Guizhou. The average population of the top 100 towns is 228,600; the average public fiscal revenue is 1.925 billion yuan, an increase of 119 million yuan over the previous year; the average number of industrial enterprises is 2891, an increase of 384 over the previous year; the average number of industrial enterprises above designated size is 187, an increase of 4 over the previous year. "- It is worth mentioning that the" strong "in it refers to the economic scale, economic vitality and per capita level, excluding the regional GDP, which may better represent the individual’s consumption power.

(Image from the Internet)

When it comes to the individual economic strength of rural towns and villages, it is necessary to mention the current development of rural e-commerce.Whether it is the increasing number of agricultural and sideline product advertisements in the circle of friends, or the sinking of major e-commerce networks into the countryside, or the phenomenon of rural food culture similar to Li Ziqi’s, rural commerce is connecting with the urban economy through another form. According to the "National Rural Industry Development Plan (2020-2025) " issued by the Ministry of Agriculture and Rural Affairs, the online retail sales of agricultural products should grow at a rate of 16.5% and reach 1 trillion yuan in 2025, pointing to the next billion-dollar market – the rise of express delivery and logistics will drive rural infrastructure.

In this round of cars to the countryside, "strengthening the construction of parking lots, charging piles and other facilities" was also mentioned.This reminds me of the activity of new energy vehicles going to the countryside a while ago. In fact, in recent years, there has been a debate on whether new energy vehicles are suitable for the rural market. For rural residents with a small living radius, small electric vehicles with low cruising range are actually very convenient, and charging parking spaces are not as tight as in cities. You can just leave the car at the door. But due to conceptual issues and imperfect infrastructure, I am afraid that many rural consumers are not willing to accept electric vehicles at present, and the problem of after-sales guarantee is also a problem – so the promotion of new energy vehicles in rural towns and villages is also a systematic project.

In addition to the above background, there are still many problems in the promotion of automobiles to the countryside that need to be solved by many parties. The first one is who will pay for this subsidy? It depends on the progress of the reform of the fiscal and taxation system. For example, the credit history of financial loans, the laying of after-sales maintenance outlets, the identification and process of trade-in… It is not easy to do everything.

Analyzing this, it is not difficult to understand why the "main, meaning, object, fixed, status and supplement" of this round of automobile going to the countryside policy is not as clear as it was ten years ago. Stimulating consumption is a guide, and the upstream and downstream economic chains that the automobile industry can drive are very long – but in this round of stimulus, the national level needs to consider not only quantitative issues, but also structural issues. Just as the automobile industry is in a complex transformation stage, it is necessary to avoid being too hasty. Therefore, "automobile going to the countryside" may be a dynamic and gradual process in recent years, and it needs to be gradually clarified by synthesizing the development of various aspects.

Text | Retail Business Review　

Today, there is a news on the pulse. A user who was shown as "Alibaba employee" posted a post revealing the true face of Ali MMC business group.

The Ali community group purchase that consumers are waiting for is ruined! Blessed are the 6 million couples’ wives’ shops in China, which have always existed but received little attention!

Let’s take a look at the specific content of the news.

Judging from the content of this pulse of users, the core mission of Ali MMC is to digitally upgrade 6 million couples’ wives’ shops.

The logic of this chess game is as follows: grid management of small shops-forming scale-playing C2B2M mode-making small shops directly connected with source factories and farmers, so as to realize fixed production by sales and excellent production by sales.

This is obviously not the selling logic of community group buying or community e-commerce.

Judging from the content of the news, Ali’s internal summary of the MMC model is "near-field e-commerce".

The community group buying of other big factories is the fission dumping of socialized leaders, not the pushing of goods by people. MMC is a digital upgrade of the store, and it is a distributor.

The most widely circulated "no upper limit" seems to be true-there is no upper limit on the investment in digital upgrading of small stores.

The revelation looks very authentic. There are three pictures in it, not only the Ali LOGO on the picture is clearly visible, but also the logic of the big picture of the business inside, which is very similar to the PPT style of the big factory.

From the comparison of the above modes, it can be seen that the traditional retail distribution mode is mainly in channels, and the circulation link is very long, and this mode has always been the most important supply and marketing mode.

In recent years, the community group purchase, T+1 was presented at the scene, and its core link was the socialized head. However, PPT shows that this mode is still a mode of "people pushing goods".

The core of Ali’s MMC model is to upgrade 6 million digital stores, realize the distribution of goods, and get through C2B2M, the end that players in the industry want to reach.

Ali also has several advantages in doing this.

First, Retail Link has announced that it has transformed nearly 1.5 million digital stores. These shopkeepers have stable business premises and can provide certain services. At the same time, small shops can provide more personalized and diversified layered services based on stable neighborhood relations. Most importantly, the store has a closer relationship with Ali. Once the digital sensing equipment provided by Ali is connected, it can gather large-scale community needs, thus having the possibility of feeding back the production end.

Secondly, the richness of goods and the ability of digital warehouse allocation. Behind Ali’s entry is a plate of goods in the economy, various warehouses built and built by himself in recent years, and the logistics capability of the rookie network. It may be boldly asserted that in the future, whether it is community e-commerce or near-field e-commerce, the construction of competitive highlands and barriers must be in the supply chain.

Finally, the desire to win. The outside world is saying that Ali has not fought for many years, but MMC shows everyone Ali’s desire to fight and win. Think about it, why is Daishan in charge of MMC? In addition to the fact that she is in charge of Class B business group and Box Horse business group, several other identities are more worthy of refinement: one of the eighteen arhats of Alibaba, a partner of Alibaba Group, and the director of the big agricultural office of Alibaba Group.

So, what do you think of Ali’s MMC model?

On November 20th, the Organizing Committee of China Automobile Horcas Selection released one.Notice on Changing the 18th China Automobile Oscar Awards Ceremony to Online in 2021According to the contents of the Notice, the 18th China Automobile Oscar Awards Ceremony, which was originally planned to be held in the lecture hall of Jilin Communications Vocational and Technical College on December 26th, 2021, was changed to online release after consulting the opinions of relevant departments.

After the announcement of the Notice, the China Automobile Oscar Organizing Committee entrusted the relevant participating organizations to express their deep apologies to all the automobile brands that participated in this selection activity, as well as all netizens, media colleagues and professional judges who paid attention to this activity.

We apologize for car companies.

It is you who have shouldered the heavy responsibility of the rise of China’s automobile industry, persevered in adversity, kept China’s automobile industry alive despite difficulties, and provided consumers with high-quality automobile products. Your efforts will be remembered by not only us, but also all consumers. The award-winning models selected by consumer online voting, media jury and expert judges are affirmation and praise for your work. We should have delivered this heavy trust to you personally.

Unfortunately, the current travel environment can’t be relaxed. The closer we get to victory, the more we can’t relax our vigilance, so we decided to send all the trophies to you by mail. Although we can’t present flowers and applause at the scene, we apologize, but at the same time, we also express our heartfelt wishes for your achievements!

We apologize to netizens.

Without you, the development of China’s automobile industry would be meaningless. Every time the China Automobile Oscar Awards Ceremony is held, we will invite some participating netizens, leaders of award-winning automobile companies, media colleagues and professional judges to witness this solemn moment together. And thank you for your concern and support for the development of China’s automobile industry with wine and delicacies. Although we didn’t mean to break our promise this time, we certainly couldn’t express our gratitude in person. We sincerely apologize for this.

I implore you to continue to pay attention to the development of China automobile industry and China automobile Oscar in the future. When everything is the same and the years are quiet, we will meet again and get together again …

And deep gratitude.

In addition to apologizing, China Automobile Oscar Organizing Committee also entrusted us to express our deep gratitude to automobile brands and netizens.

Since the 18th China Automobile Oscar Awards in 2021, 63 automobile brands and 115 new cars have actively participated in this selection activity, accepted the review of their products and services by netizens, media car critics and professional judges, listened carefully to opinions from all parties during the selection activity, and promised to make corresponding adjustments and corrections. We are deeply grateful for your efforts.

This activity is the most influential activity since the China Automobile Oscar was launched. The car critics came from nearly 50 media outlets in 21 provinces in China. During the activity, there were more than 6 million netizens who paid attention to the activity. Together with 56 car critics, 9 professional judges and 35 public judges, they selected a total of 25 classified awards, and a total of 48 new cars and 3 car brands or companies won this honor.

In line with the principles of fairness, justice and openness. The 18th China Automobile Oscar in 2021 was originally planned to hold a grand award ceremony in the lecture hall of Jilin Communications Vocational and Technical College, and invited the public judges, media car critics, expert judges and representatives of major automobile brands to gather together. We have set a date, prepared food, wine and everything is ready, but the new year is approaching, and the prevention and control policies in various places have been adjusted accordingly. It is the obligation of every citizen to cooperate with relevant policies. We would rather let the previous preparations go to waste than affect the current security environment.

This apology, which should not have been apologized, comes from the China Automobile Oscar Organizing Committee. Please forgive our temporary adjustment, and once again, please continue to pay attention to the development of China automobile industry and the China automobile Oscar selection. We will meet again in 2022!

Attachment: Winner list of the 18th China Automobile Oscar in 2021.

best actor

The most popular car for men-SAIC Audi A7L

best actor

The most popular car for men-Cadillac CT6

best actress

The most popular car for ladies-Mercedes-Benz brand-new long wheelbase C-Class car

best actress

The most popular car for ladies-Volvo S60　

Best Supporting Actor

The most popular SUV—— for men-FAW Toyota Crown Lu Fang

Best Supporting Actor

The most popular SUV—— for men-FAW-Volkswagen Audi brand new Q5L

Best supporting actress

The most popular SUV—— for women-BMW iX3　　

Best supporting actress

The most popular SUV—— for women-Land Rover evoque L.

Best foreign language film

The most popular heavy truck-Ou Man Yinhe

Best Picture

The most popular mid-to high-end car-Dongfeng Honda Yingshi School　　

Best Picture

The most popular mid-to high-end car-Dongfeng Citroen Versailles C5 X

Best short film award

The most popular mid-size car-Guangqi Honda model　　

Best short film award

The most popular mid-size car-SAIC Volkswagen Skoda Ming Rui PRO　　

Best short film award

The most popular mid-size car-E-Power Sylphy　

Best song

The most popular independent luxury SUV-Changan UNI-K　　

Best song

The most popular self-owned luxury SUV-Starway to the Moon

Best documentary

The most popular self-owned brand car-dongfeng fengshen Yixuan MAX　

Best documentary

The most popular self-owned brand car-SAIC-GM-Wuling Valli　

Best documentary

The most popular self-owned brand car-Geely Xingrui　　

Best documentary

The most popular self-owned brand car-Kaiyi Xuandu

Best animated short film

The most popular small SUV-GAC Aion Y.

Best animated short film

The most popular small SUV-Southeast DX5

Best cartoon

The most popular compact SUV-Changan Auchan X7PLUS　　

Best cartoon

The most popular compact SUV-Si Shao QX

Best Animated Feature Film

The most popular MPV-Dongfeng yueda Kia Jiahua

Best Animated Feature Film

The most popular MPV-SAIC-GM Buick GL8 ES Lu Zun　

Best Animated Feature Film

The most popular MPV-GAC Toyota Saina

Best art direction

The most popular medium and large SUV-Beijing Hyundai fifth-generation Tucson L.

Best art direction

The most popular medium-sized and large-sized SUV-FAW-Volkswagen takes over the territory　　

Best makeup

The most popular high-end luxury SUV-a new generation of Lincoln navigator Nautilus

Best makeup

The most popular high-end luxury SUV-Linke 09　

Best makeup

The most popular high-end luxury SUV-Guangzhou Automobile Acura RDX Titanium Night Limited Edition

Best soundtrack

The most popular new energy vehicle-Lantu FREE　

Best soundtrack

The most popular new energy vehicle-SAIC Volkswagen ID.3

Best editing

The most anticipated small card-Oling M card　　

Best fashion design

The most popular design SUV-roewe RX5 MAX　

Best fashion design

The most popular design SUV-Changan second generation CS55PLUS

Best live-action short film

The most popular small new energy vehicle-Chery QQ ice cream　　

Best live-action short film

The most popular small new energy vehicle-Zero Run T03

Best sound effects

The most popular independent MPV-Ruifeng M3 2022　

Best sound effects

Popular independent MPV-Dongfeng Fengxing Lingzhi PLUS

Best visual effect

The most popular smart car-Tucki P5　

Best visual effect

The most popular smart car-Geely Xingyue L.

Best adapted screenplay

The most popular modified model of the year-the next generation MAZDA 3 Angkeira　

Best adapted screenplay

Pentium B70 2.0T —— the most popular model of the year.

Best Original Screenplay

The most popular self-owned brand SUV-GAC Chuanqi GS4 PLUS　

Best Original Screenplay

The most popular self-owned brand SUV-Jietu X90 PLUS　　

Best sound editing

The most popular joint venture brand SUV-Ford EVOS

Annual honor award

The most popular China automobile brand of the year-FAW Hongqi　

Annual honor award

The most popular China automobile brand of the year-BYD Auto.

Lifetime Achievement Award

Great Wall Motor, the most popular automobile enterprise in China.　

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