Chinese-style retail reform: instant retail comes into being in time, is driven by convenience, and builds a high-quality life.

The new retail service complex Huoshaolianying and Hurun Research Institute jointly released the "Hot Win-Win HurunchinawareTail Report 2023" today. The 64-page report covers the analysis of the development path and current situation of retail industry in China, the overview of retail industry development from Hurun list, the changes of consumer demand and trends after the epidemic, such as the rapid development of instant retail, the improvement of consumers’ quality of life, the reconstruction of consumption in the meta-universe, and the imagination of future retail scenarios driven by technology.

In March 2023, the State Council’s "Government Work Report" proposed to focus on expanding domestic demand and give priority to restoring and expanding consumption. Focusing on "improving consumption conditions, innovating consumption scenarios, creating consumption atmosphere and boosting consumer confidence", the Ministry of Commerce has positioned 2023 as "the year of boosting consumption".

Since the beginning of this year, local policies have intensively introduced and implemented a series of policies and measures to restore and expand consumption to meet the diversified needs of consumers, combined with their own resource endowment characteristics, actively cultivated new consumption formats and new scenarios while optimizing traditional consumption supply, and led supply innovation with consumption upgrading, which added new vitality to the consumer market and promoted the rapid growth of consumption. According to the economic data released by the National Bureau of Statistics, in the first three quarters, the total retail sales of social consumer goods exceeded 34 trillion yuan, a year-on-year increase of 6.8%. On the whole, the market recovery trend is still continuing, commodity consumption is steadily recovering, service consumption is growing rapidly, cultural and entertainment consumption continues to expand, and consumption potential is accelerating.

New retail refers to the deep integration of online and offline through the Internet, big data, artificial intelligence and other technical means to reshape the form and mode of retail industry. The new retail has the following characteristics:

1. Digitalization: The core of new retail is digitalization, which drives business decision-making and operation through data to improve efficiency and service quality.

2. Personalization: Consumer demand is becoming increasingly complex. With the help of big data and artificial intelligence technology, new retail can accurately understand consumer demand and provide consumers with personalized products and services.

3. Integration: The new retail emphasizes the integration of online and offline, breaks the traditional channel boundaries and realizes omni-channel sales and marketing.

4. Intelligentization: Through artificial intelligence, Internet of Things and other technologies, new retail can realize intelligent operation, intelligent decision-making, operation and service, and improve efficiency and customer experience.

5. Socialization: Social media will become one of the important channels for new retail. Enterprises need to establish close ties with consumers through social media to achieve accurate marketing and word-of-mouth communication.

6. Greening: With the improvement of consumers’ awareness of environmental protection, new retailers also need to pay attention to green development. Enterprises need to take environmental protection measures, promote green products and services, and improve corporate image and brand value.

7. Supply chain optimization: New retail needs to optimize supply chain management to achieve efficient collaboration in procurement, inventory and logistics. At the same time, with the help of big data and artificial intelligence technology, the supply chain is intelligently managed to improve efficiency and reduce costs.

Application of 8.5G technology: 5G technology will bring more opportunities and challenges to new retail. For example, high-speed, low-latency data transmission is realized through the 5G network, which improves the customer experience and service quality; At the same time, with the help of the large bandwidth and low delay characteristics of 5G network, remote control and intelligent operation and VR real+virtual application scenarios are realized.

Cao Desen, Chairman of Xuetan Technology, said: "I am very pleased to jointly publish the White Paper on New Retail in China with Hurun Research Institute, the world’s leading authority on the study of high net worth individuals in China. With the rapid development of science and technology and the increasing complexity of consumer demand, the traditional retail industry is facing great challenges. In order to meet these challenges, the retail industry in China is undergoing a profound transformation towards a new retail model that is more intelligent, efficient and personalized. The’ China New Retail White Paper’ aims to deeply explore all aspects of this change and provide reference for new retail development trends and strategies inside and outside the industry. "

Hurun, Chairman and Chief Investigator of Hurun Report, said: "Hurun Report has been tracking the wealth history of China and the world for more than 20 years, and we found that the retail industry has always been one of the top five industries with the largest number of billion-dollar entrepreneurs in the world. In terms of total wealth, consumer goods and retail are the top two industries with the highest total wealth on Hurun’s global rich list this year, accounting for more than 20% of the total wealth of global entrepreneurs with a billion dollars. Interestingly, the younger generation of entrepreneurs are also keen on new retail tracks. Among the nearly 300 entrepreneurs in Hurun U30 China last year, new retail became the fourth largest track for entrepreneurs under the age of 31 in China after enterprise technology, advanced manufacturing and education. "

"From our global unicorn list, the retail industry is the fourth largest industry subverted by global unicorn enterprises. After financial services, enterprise management solutions and medical health, the retail industry has been subverted the most, with e-commerce as the main one. Driven by the Internet, big data, artificial intelligence and other technologies, the retail industry began to transform from the traditional model to digital and intelligent. The biggest breakthrough recently may be in the new retail of cross-border e-commerce, including fast fashion cross-border e-commerce Shein, etc., which has achieved rapid development through comprehensive supply chain+digital Internet retail+international express delivery. "

"In 2022, China’s digital economy will reach 50 trillion yuan, accounting for 41.5% of GDP, and digitalization will become the engine of China’s economy. Under the background of digital economy, the new retail business model has become the inevitable trend of retail development. As the government accelerates the deep integration of the digital economy and the real economy, and the promotion of a new generation of digital technology, digitalization has penetrated into all aspects of the retail industry, which has also caused tremendous changes in consumer behavior and shopping habits. "

"The new retail model driven by digitalization is empowering the entire industrial chain, profoundly affecting and significantly improving retail efficiency, thus helping the retail industry achieve high-quality growth. At present, China’s economy is in the process of recovery. We think it is necessary to observe the development status and consumption trend changes of the retail industry in China. I am very happy to jointly publish this’ White Paper on New Retail in China’. I hope the report can help all sectors of society understand the development status of the new retail industry and tap the imagination of future retail. "

The main findings of the report are:

Retail industry is the source of wealth for global entrepreneurs.

Looking at the Hurun list, the white paper analyzes the most successful entrepreneurs in the world, and it can be found that the retail industry has performed steadily and has always been the Top5 industry, the wealth source of global billion-dollar entrepreneurs. According to the Hurun Global Rich List in 2023, consumer goods (9.2%) and financial services (9.1%) are the top two industries of the world’s billion-dollar entrepreneurs, while medical care (8.4%) and retail (7.7%) rank third and fourth. In terms of total wealth, consumer goods, retail and financial services industries are leading, accounting for more than a quarter of the total wealth of entrepreneurs with a billion dollars.

When the consumer and retail recovery is going on, high-end consumption highlights resilience.

According to the economic data released by the National Bureau of Statistics, in the first three quarters of 2023, the GDP was 91.3 trillion yuan, an increase of 5.2% at constant prices. The total retail sales of social consumer goods was 34.2 trillion yuan, a year-on-year increase of 6.8%.

China’s high-end consumer market still presents a series of striking phenomena. According to "2023 Hurun to Excellent Products-Brand Tendency Report of High Net Worth People in China", the scale of high-end consumer market in China has reached 1.65 trillion yuan. Accordingly, the overall level of consumer prices of high-net-worth individuals in China has risen steadily, and their consumption power has continued to develop. In 2022, the consumer price index (LCPI) of high-net-worth individuals in Hurun China increased by 6.5% year-on-year, the highest increase in ten years.

Insight into consumption concept in 2023: the demand for quality upgrading remains unchanged, but more attention is paid to real demand.

According to the data of this survey, 41% of the respondents indicated that their consumption demand is still there and has not shrunk, but the consumption structure will be adjusted according to the changes of demand. This consumption structure, which is adjusted and upgraded according to their own actual needs, reflects the quality upgrading and rational consumption attitude. More than 40% of the respondents said that the annual household income has increased since 2023 compared with the same period last year. Among them, 59% of the respondents indicated that they would increase the total annual household consumption in the coming year, an increase of 2.6 percentage points compared with 2022.

Insight into consumption structure in 2023: tourism enthusiasm is high and health is still the primary concern.

In terms of consumption structure, tourism enthusiasm is high. Nearly 50% of the respondents plan to spend more on tourism in the coming year, followed by health care and black technology electronic products, with 45% of the respondents each planning to increase. It is expected that collections and gifts will reduce spending more, with 12% and 11% of respondents saying they plan to reduce spending. Among the subdivided consumer groups, Generation X (44 years old and above) has the strongest willingness to consume and upgrade "health care".

Insight into consumer behavior in 2023: Generation Z has higher requirements for immediacy and likes to explore the unknown, while Generation Y pays attention to experience and Generation X pays attention to green sustainability.

According to the survey data, immediate ownership (33%), green consumption, reducing the negative impact on the earth and society (31%) and trying new brands and new consumption patterns (30%) are the three main consumption styles of the respondents. From the perspective of consumer groups, Generation Z (18-28 years old) pays primary attention to instant ownership and experience, followed by being different (personalized) and trying new things, while Generation Y (29-43 years old) and Generation X (44 years old and above) have in common that green consumption is the primary starting point, and in addition, Generation Y pays more attention to instant ownership and experience. It is noteworthy that high-net-worth individuals with total assets of more than 10 million are keen to buy electronic products and experience cutting-edge technology, which accounts for 33%.

Digitalization has become the engine of China’s economy and is reconstructing the consumption scene. According to the survey data, when consumers are interested in buying a certain product, their research channels are mainly e-commerce platforms/shopping apps, shopping malls/physical stores, live broadcast rooms, short videos and evaluation apps. 80% of the respondents said that the most commonly used purchase channel is online channel, among which e-commerce platform/shopping APP has become their first choice, accounting for 42%. This shows that the epidemic has had a long-term impact on the continuous warming of online shopping trends. At the same time, the brand is constantly promoting the digital transformation and upgrading of enterprises, constantly catering to and continuing consumers’ online shopping habits.

Nearly 80% (79%) said they were willing to share their satisfactory consumption experiences. Three sharing forms, namely "sharing with friends and relatives", "sharing with social media (Weibo/Little Red Book/fan community, etc.)" and "sharing with WeChat friends circle", were commonly used by them, with obvious deep interaction and deep social attributes.

Facilitate the demand, activate the real-time retail trillion track, and lead the quality of life to upgrade.

The outbreak of instant consumer demand promotes the vigorous development of instant retail, which is the product of the upgrading of consumer experience. Instant retailing refers to the service that consumers place orders on the online trading platform, and offline physical retailers carry out door-to-door delivery through third-party (or retailer-owned) logistics. The products provided include food and beverage, fresh fruits and vegetables, digital 3C, beauty care and other commodities, and the delivery time is usually 30-60 minutes. According to the data of this survey, nearly 80% (78%) of the respondents said that instant retailing highly meets the immediate and convenient consumer demand, and that when shopping through the instant retail platform, it can enhance the shopping experience and meet their own consumption upgrading needs (75%).

Judging from the platforms that respondents choose to spend within half a year, the most commonly used ones include: Meituan take-out, JD.COM’s arrival at home, Meituan’s grocery shopping, box horse shopping, hungry, Ding Dong’s grocery shopping and so on.

From the consumption time of instant retail platform, afternoon tea is the most frequently consumed time. Today, afternoon tea has changed from a social way to a way to enjoy life.

From the structure of instant retail consumer goods, it has basically covered all the needs of consumers, showing the change of consumption trend of "everything comes home". More than 30% of the respondents said that they had bought fresh fruits and vegetables (43%), leisure snacks (40%), grain, oil and non-staple food (36%), drinks (34%), meat, eggs and poultry milk (30%) on the instant retail platform.

Real-time retail distribution is still based on traditional human transportation, and unmanned distribution is used as a supplement to distribution scenarios and technical empowerment. More than 10% of the respondents have experienced the unmanned distribution mode.

Category richness and timeliness are the two most important reasons for choosing instant retail platform for consumption. Among the three generations of consumer groups, the first two motivations they choose for instant retail consumption are: Z generation’s "quick delivery" and "being able to buy outside normal business hours", Y generation’s "rich categories and complete varieties" and "online and offline integration of retail stores", and X generation’s "rich categories and complete varieties" and "quick delivery".

77% of the respondents indicated that they would increase shopping on instant retail platforms in the future, providing broad space and motivation for the future development of the instant retail industry. China Chain Store & Franchise Association predicts that by 2024, the size of the instant retail related market will exceed 1 trillion yuan.

How will the metauniverse reconstruct the consumption scene? -immersive experience, real interaction, and a social circle with thousands of people.

The field of consumption is an important scene in the application of metauniverse. Breaking the boundary between virtual and reality will bring more new products, new scenes and new experiences, and will also bring great impact, change and greater development opportunities to the consumer industry. According to the survey data, 79% of the respondents said that the Meta-Universe can help them understand and plant more innovative and high-quality goods, 77% said that the Meta-Universe can make them happy to share their consumption experiences, and 76% said that different scenes in the Meta-Universe bring them more interesting shopping experiences.

Technology Affecting Future Retail: People-oriented

Artificial intelligence-intelligent customer service to solve customers’ worries;

XR-virtual reality, which makes customers immersive;

Cloud computing platform-"goods follow the heart" and "connect with customers";

Digital Logistics: Internet of Things-Pursuing the ultimate "price ratio" for customers;

Flexible supply chain-"what you think is what you get", guiding production with customer demand.

? Research methods:

The research results of "2023 Huoshao Lianying Hurun China New Retail White Paper" come from the joint project of Huoshao Lianying and Hurun Report. This report focuses on the analysis of the current situation of retail industry in China, exploring the changes of consumer demand and trends after the epidemic and the imagination of future retail scenarios. The report answered four questions: What are the characteristics of China’s retail development? What are the core findings of the retail industry through the Hurun list? The change and invariability of consumer demand and trend after the epidemic? Driven by technology, what are the imagination spaces for future retail scenes?

The research methods of the white paper include desk research and special investigation. First of all, the project team fully tapped the research results of Hurun Report for more than 20 years, and relied on the database of Hurun Report’s high-net-worth people to explore the consumption trend of high-net-worth people in China. In the way of special investigation, the project team adopted a combination of quantitative and qualitative research methods to ensure the depth and breadth of the research. The project team invited 6 experts in the retail industry to conduct qualitative interviews and 300 high-net-worth people to conduct quantitative research, and gained a wealth of first-hand information, based on which an opinion output with research value and significance was formed.

Serie A-Juventus beat Turin 1-0, ending two-game losing streak and Vlahovic scoring.

At 00:00 on October 16th, Beijing time, the 10th round of Serie A ushered in the Turin Derby, and Turin played at home against Juventus. Vlahovic scored the only goal in the game, Keane missed the goal, Locatelli made a long shot and Bremer was suspected of injury. After the game, Juventus won Turin 1-0, ending the two-game losing streak in all competitions.

In the 14th minute, Radonic made a long shot from the right in the frontcourt, and szczesny held the ball firmly.

In the 23rd minute, Turin once again tested Juventus’ defence with a long shot.

In the 32nd minute, Radonic’s long-range shot on the left side of the frontier of the restricted area slightly missed.

In the 34th minute, Moise Keane dived through Turin’s defense line. After Vlahovic got rid of the tackle, his shot was saved by Turin goalkeeper. The long-range shots of Lotteri and Labio were saved by milinkovic.

At halftime, Turin drew Juventus 0-0 at home.

In the second half, Yi Bian fought again. In the 49th minute, Kostic made a low cross from the left, and Turin players almost made an own goal.

In the 50 th minute, Kostic made a cross from the left, Vlahovic shot and kicked, and Rocatelli fired a long shot from outside the restricted area to hit the rebound ball. milinkovic bravely saved the ball from the bottom line.

In the 52nd minute, Bremer was suspected to be injured, and then was replaced by bonucci.

In the 58th minute, Vlashic’s low shot from his left foot in the restricted area was defused by szczesny.

In the 60th minute, lazaro rocked continuously on his bicycle to get rid of cuadrado and broke into the restricted area along the bottom line. Then a small angle shot was blocked by Juventus players.

In the 62nd minute, Kostic made a low cross from the left side of the frontcourt, and Keane pushed the shot out of the near corner, thus missing the opportunity to score.

In the 72nd minute, lazaro slanted behind Juve’s left flank, Vlashic made a cross from the bottom, and Milan Chuk shot with his left foot.

In the 73rd minute, Kostic made a 45-degree cross from the left in the frontcourt, and Vlahovic threw his head and was saved by Turin goalkeeper.

In the 74th minute, cuadrado took the penalty and made a cross from the right corner of the frontcourt. Danilo headed the ball, and Vlahovic was alert to send the ball into the net. Juventus led 1-0!

After the game, Juventus beat Turin 1-0 away.

Turin (3- 4-1-2): 32-Vanya-Milinkovic-Savage /26- Gigi (79’6- Zima), 3-Scholes, 13- Ricardo Rodriguez /34- Eina (79’17- Singo), 10- Lu

Non-substitute: 1- Berisha, 89- Jermelo; 2- Beye, 4- Bunogino, 14- ilhan, 21- Mitchell-Adobo, 23- Seck, 27- Viyoda, 28- Samuele-Richie, 36- Gabbert.

Juventus (3- 5- 2): 1-szczesny /6- Danilo, 3-Bremer (52’19- bonucci), 12- Alex Sandro /11- cuadrado, 8- mckenney, 5-Rocatelli, 25- Labio, 17- Kostic /9- Vlahovic.

Non-substitute23- Pinsoglio, 36- Palin; 15- Gatti, 24- rugani, 20- Mireti, 44- Faccioli, 30- Sulai, 43- Yiling

Why did the Yuan Universe ignited when you are now?What is the most important thing at this stage?

September 9, 2021 (Thursday) from 19:00 to 20:30, byJingbao Digital Audiovisual Investment AllianceSocially audio-visual China · Creating the first phase of ""Orientation to the road to the Yuan Universe, who is the number one player?"For topics,InviteBritish Angel Fund PartnerWang Wei,Join the founder of science and technology, the universe sponsor Liu Hua Yang, founder of IFGames StudioQian QingquanConduct online sharing discussions.

Tell!

1. In the past ten years, we have not reached the experience of the number one player.

2. The most important stage at this stage is the construction of the underground infrastructure with very high deterministic undercale.

3, "No. 5 players" in the Yuan Coso, may not be a company, it should be a decentralized organization.

4, the future Yuan universe may not be human beings, but the artificial AI makes it.

The following is the idea of ??this program guest point:

Beijing New Fund Song Gang: Why is the Yuan Universe Ignore when I was now, not at other times? Is this an accidental event or a chapter? Is there a deeper reason and logic behind?

Yino Angel Fund Wang Wei:I think it is in line with the scientific law of things, it requires software and hardware technology to continuously improve and innovate. The era of mobile Internet is the most important thing to use the application, interactive, processing capabilities, and support of bandwidth. Yuan Universe has now reached a stage that can produce basic consensus. It is more like an early Internet, although there is a basic engineering, but if you really want to form a very quality experience and delivery, let you really go to life in the original state, there is a long way to go, I think this cycle At least 10 years.

Image Source: Same Technology

Same science and technology Liu Hua Yang:I think it is even more than inevitably. The Yuan Universe is definitely a foam than the opportunity in the short term, but the chance of technically driven people and information behind the Yuancai, the opportunity between people and people’s new output value is huge. . We all use technologies to restructuring information, then use new forms, new terminals to provide experience, in the last 10 years, we can’t reach the number one player who is imagined, maybe It also takes a longer time. So 10 years I definitely define it: it is not a real Web3.0, or a transitional Web 2.5 era.

Image Source: Same Technology

Web2.5 era information "virtual real symbiosis", AR glasses, VR helmets, mobile phones and other terminals, the real world is crucial with the Internet’s interconnection entrance of the digital world, everyone sees that the global AR World Map Company has been acquired in recent years, It has also received the invitation several times.

Web3.0, the information "virtual realism", there will be wearable equipment of the whole sensory, go to the centralized content and AIGC productive force, the sea quotation is seamlessly interconnected, the universe is built and the earth real world 1: 1 The virtual solid-symbiotic map of the cosmic universe economy, everyone can build, create, experience, transaction, social, and grow.

The Web4.0 era is a true metocular era, we may pass the brain interface and the AI ??and system interconnection, enter the uneven virtual real society, most of the production and service work includes creation, all completed by Ai, curiosity Imagination creates everything.

Image Source: Same Technology

Ifgames studio Qian Qingquan:When we used the PC to conduct network behaviors and activities, we can’t deceive your own brain. Now there is virtual reality, as well as VR / MR / AR and other technologies, it is possible to directly communicate directly with the brain aspect. In the world of VR, such as some traditional hosts, computers, and in the movie hospital watch, we need to tell yourself for a long time, in order to feel the same, understand it. Directors and producers will also make the role in the film and the game as the link between the audience, and can drive the story in this kind of congrssion. In the post-virtual reality, we are likely to encounter, no longer able to spend the role of movies and games, but may have too much a lot, you need to keep remind yourself that this is not a real world. . But I think this is still an ideal state, which is also the ultimate form of all art creators.

Image source network

We are now in the early stage, I think at least three basic conditions can be made.

First, it is necessary to pass or borrow some kind of technology to exchange exchange with the real world, such a world can be called a realistic thing. We have reached a part in the mobile Internet era. For example, when you visit Taobao, it is no longer like 20 years ago, it is a virtual thing. When you look at a product or buy something, there will be a feeling of shopping malls, and it also produces an exchange channel with reality.

Second, go to centering, not an environment that is centralized by local users. For example, some games we often play, even if its virtual world is already very delicate, but when you turn off your computer, this world does not exist. Because it is a thing that only has your computer; but the WeChat’s friend circle will have this feeling, it will continue to run after you turn it, it is not centered on you.

The third point is that the virtual display technology is played, allowing it to exceed the interaction of the class computer information.

Image source network

Beijing New Fund Song Gang: What kind of world is in your heart? What are the significant features?

Yino Angel Fund Wang Wei:This concept of Yuanhe is mainly an investor and entrepreneur, industry practitioners, and a concept that can reach consensus in order to improve communication efficiency. For example, sharing the economy is the concept created. Because now in investment, every definition is very complicated, each industry is very huge, there are very many modules, so you will take a consensus concept in order to improve communication efficiency.

What is the future of Yuan Coso? It is still not possible to predict what the Yuan Universe will eventually be, we can imagine and predict it is just the things in the film and television work or the science fiction, more things are hard to imagine.

From the perspective of investors, you must first pay attention to its dimensions such as its entire data, technical maturity curves. I think there is a very large number of underlying technologies in the Yuancos, but it is generally in the early days of the technical maturity curve, which means that the probability of failure to do applications is very large. For example, if you want to be a consumer electronics, its basic technology has not yet been developed, and the supply chain factory has no equipment to produce, you have to do this product to sell, the result must be bad. So the most important thing in the stage is the construction of those with very high definitely underground infrastructure. For example, the 5G network being doing now, and the underlying equipment of VR / AR, there is still a lot of innovation opportunities in these respects. This is also the focus of our current investment.

Image source network

Same science and technology Liu Hua Yang:The Yuan Universe speaks from the narrow sense is a book in a spiritual immersion scenario or a full experience, a movie, a game, or even a virtual role, can be a metacular universe, can expand a lot of things. But the generalized metacles, in fact, all we are able to feel in the physical world and the virtual world, including species, AI, NPC, etc. in it, the definition of all things together and the economy circulated above it , The information of the information and the value of the precipitation, that is, a technique of adding information, or even a new state of civilization.

In addition, you have not discussed the two levels, logic layers and value layers.

The core of the logic layer is actually centralized and decentralized whether can coexist within a long time? For example, we have launched the universe with a basic setting: the first is to go to the centralized economic and organizational governance; the second is multi-center core technical product service team, because you are hard to use to go to the centering way Output of the hard core; the third is a fully open interface protocol, we hope to break the big factory experience island, such as the experience field I set up in the Forbidden City, let the virtual character and NPC interact with live people, causing new plots .

The value layer involves whether the person can enter the virtual world, we can make the entire ideology completely internetize. I think the problem that may be solved in the future is not to go to the center of the people, but when we want to go to the center, it will be killed by Ai, because it has far more than our ability. Will it go to the world? Another point is that the basis of the economy is a scarcity. It requires costs in physical world production, such as making a mobile phone. Its chip has cost, and the cost marginal decline is very slow. But in the virtual world, this logic is completely different. When we design a good thing, its copy cost is equal to 0, in the virtual world, the scarcity of the physical world is not established, this is what I think is needed It is necessary to take into account a certain stage and size.

Image Source: Same Technology

Ifgames studio Qian Qingquan:I have been discussing a question in the first two days. Is this world essence spread or passed? For example, I gave me my apple, I didn’t have this apple. This is a pass; whether spreading this scarce? For example, in the game, if the equipment is not a scarce, we share the top equipment to everyone, although this game itself is very fun, but it has no value, its structure is infinitely flat, what is it ultimately?

For the future prediction of Yuancai, in the perspective of creation, the tool I think that creation has continuously iterated, allowing the creator to re-create the authority. For example, 10 years ago, a few small teams, even if your technology is fine, it is very unrealistic. But now it is true that it is very pleasant. In the future, I think the creative will be more decentralized, and a person can make very good content. However, this will also cause the content of the product to become more and more fast, and the content will become more shallow.

Image source network

Beijing New Fund Song Gang: In the event of Yuancos, the future number one player or head company is most likely in which scene is born?

Same science and technology Liu Hua Yang:Ideally, I think it may not be a company, it should be a decentralized organization. I am more important to "what is going to spend?", In the physical world, our most important problem is to solve production, and now the production capacity of the virtual world is much lower than our needs, but it may suddenly have a long demand for a certain day. After this mutation, more consumption’s main body is cultural, how to better consume higher level of cultural information, I think it can last long, it is definitely not a flower.

Ifgames studio Qian Qingquan:I think the engine development, the Internet of Things, artificial intelligence also has the possibility of giants in these aspects of network communication technologies. There will also be a lot of excellent creative companies in interaction technology, which will also produce a lot of giants. However, I am more worried that China is at the technical level. At present, there is no ability to compete with other countries in the engine. We are also behind the artificial intelligence. .

Image source network

Beijing New Fund Song Gang: What are the investment opportunities in the development of Yuancai? Is it a state in which a winner is eaten or a hundred flowers? What directions we are more concerned or opportunities?

Same science and technology Liu Hua Yang:I hope it is a state of flowering, because it is even more interesting, but I think it is necessary to consider a problem. We haven’t realized that AI may bring potential energy or even threats that Ai may bring in this regard. The so-called real winner is a super node, it is possible not to make human beings, but it is made of artificial AI. This may be a thing we need to be cautious, although it may be very far away.

With regard to investment, I think the underlying hardware infrastructure, terminal layer, and component subdivision in the terminal are opportunities. But it is difficult to say a small company that is Ar / VR glasses. It can be acquired or it can grow into a giant. I think this opportunity is very embarrassing. Some new coding methods, cloud computing, and digital engine infrastructure, rendering ends, and applications in various industries, as well as components in various industries, and components in various industries.

Ifgames studio Qian Qingquan:As an entrepreneur, if I do investment, I may pay more attention to the early situation. How long does this person don’t have to do this, and I will pay attention to it in a certain field. Is he really have a very deep understanding? opinion. Whether it is in a certain industry, because we have changed in the market, it is no longer chasing people, which has been compete with the country in the world’s first position, and we have to do innovation. I think that investment VR content and artificial intelligence is a particularly good point in time. I know the comrades who survived in the last cycle. They all have got a relatively high valuation, and they have got financing.