广州约茶

Zhongxin Jingwei, October 20th (Sun Qingyang) Recently, iResearch released the "2023 Online Marketing Monitoring Report of Beauty and Household Chemicals Industry" (hereinafter referred to as the "Report"), and authorized Zhongxin Jingwei Research Institute to release it. The report shows that from January to August 2023, the investment in online advertising in the whole industry declined to some extent, but household cleaning products rose against the trend, showing a good development trend.

From January to August, the online advertising market in the beauty and daily chemical industry was under pressure, only 74.1% of the same period in 2021, and the investment index was 3.86 billion yuan, down 9.8% year-on-year, lower than the overall average level of all industries; Among them, the beauty and skin care category and personal bathroom category were not as good as the same period in 2022, but the household cleaning category rose by 12.1% against the trend, and the investment index reached 650 million yuan. Video websites and video patch advertisements are still the most preferred media and advertising forms for brands in the industry. The advertising budget of brands is mostly concentrated in key periods such as festivals and e-commerce promotion, with promoting product sales as the ultimate orientation of advertising effect.

In the report, the advertising of beauty, skin care and personal bathroom was not as good as that of the same period in 2022, while the investment index of household cleaning products reached 650 million yuan, up by 12.1%. The increase in investment in household cleaning products may be related to the increase in people’s attention to household environmental sanitation.

In terms of delivery strategy, beauty and skin care brands pay more attention to content marketing, and strengthen the celebrity endorsement effect through full-screen advertisements, while highlighting the preferential information of e-commerce. The celebrity endorsement effect can also attract more consumers’ attention. The prominence of e-commerce preferential information can also increase consumers’ purchasing decision-making power. Personal bathroom and household cleaning industries are more inclined to use video patch advertisements. By embedding popular dramas and variety shows, these advertisements can better reach the target audience and enhance the brand volume exposure. The form of video patch advertisement can convey information when the audience watches the video, increase the user’s attention and memory, and improve the effectiveness of the advertisement.

In addition to the launch strategy, brands in the industry also actively participate in e-commerce promotion activities and deepen cooperation with online and offline supermarkets to drive further transformation of sales. E-commerce promotion activities are an effective means to attract consumers to buy, and stimulate consumers’ desire to buy through promotional offers and time-limited discounts. Cooperation with online and offline supermarkets can also expand sales channels and increase product exposure and sales.

Judging from the delivery schedule, the advertising budgets of brands in the three major sub-sectors of beauty and household cleaning are mostly concentrated in the key periods of e-commerce promotion such as 38 festivals, 618 and double 11, among which the online penetration rate of brands in the sub-sector of beauty and skin care is high, and the investment index fluctuates significantly with the time of key activities such as e-commerce promotion/shopping festivals.

The report also shows that the reduction of head advertisers is obvious, and the investment index industry of beauty and skin care brands accounts for nearly 50%. There is a high concentration of advertisers’ investment index in the beauty and daily chemical industry, with TOP4 accounting for 75.2% of the whole industry. However, in 2023, only Unilever increased its brand advertising, while Procter & Gamble, L ‘Oreal Group and Estee Lauder decreased by 17.1%, 18.9% and 20.8% respectively. The share of investment index in the three major sub-sectors fluctuated steadily, among which beauty and skin care accounted for the highest proportion, accounting for about 46.9% of the total online advertising investment in the beauty and daily chemical industry, and the proportion of personal bathroom continued to decline slightly.

Judging from the strategy of online advertising, advertisers in the beauty and household cleaning industries are still more inclined to launch on the mobile side. Although the investment index has declined, it still accounts for nearly 50%. In addition, the OTT terminal became a popular terminal from January to August 2023, accounting for 40.5%. Video patch advertising is the most important advertising form, accounting for 62.2%, followed by full-screen advertising; The proportion of information flow advertisements increased to 6.5% in 2023. Video websites are most favored by advertisers. The number of advertisers in Tencent and Xiaohongshu is ahead of other media. 62.6% of online advertising investment in the beauty and daily chemical industry is concentrated on video websites. Portal websites and IT websites are also important advertising media.

(Zhongxin Jingwei APP)

This article was selected and edited by Zhongxin Jingwei Research Institute. The works produced by the selection are copyrighted by Zhongxin Jingwei, and no unit or individual may reprint, extract or use them in other ways without written authorization. The views involved in the selection only represent the original author, not the views of Sino-Singapore Jingwei.

Editor in charge: Song Yafen

Good-looking slums thousands of people, interesting souls, one? What jokes, good-looking pocket interesting soul, I have to! But just like I bought a mobile phone, I am very tangled, oh, I like it, but I can only choose one. This time, PAMU Z 1, in addition to supporting active noise reduction, battery life, or the first support for replacement of the girdle, the true wireless Bluetooth headset. Colorful color matching makes this headset have more "personality."

This time I got the default as the blue version, three-stage stitching and very viable color matching, very suitable for young people. Moreover, the entire headphones are treated with fine sand, which is less likely to contam with fingerprints and oil compared to bright surface treatment.

There is a transparent PAMU label on the right side of the headset, and the white light is lit when the headset charging and charging the charging, which is equivalent to the charging reminder function.

PAMU Z1 still supports the wireless charging Bluetooth headset, and then in conjunction with the price of its true wireless noise-saving headset, it is considered a conscience.

At the bottom of the Type-C charge, see the Type-C interface is popular, and the true wireless Bluetooth headset is generally started, I am very happy as a digital enthusiast. Almost all devices around me are Ype-C interface, and take a Type=C to charge.

To look at the headphones body, PAMU Z1 is an in-ear noise-saving headset, and the three-stage color matching of the charging box. The position of Pamu logo relies on the touch area, and a variety of touch shortcuts can be selected, in the PAMU APP. You can modify the shortcut operation. As for this flat appearance, it is still like a long-term look like AirPods, and there is no problem with the radish vegetables. It is not a problem, and a wide range of sports is also There is no problem.

There are 3 earplugs in the package accessories, TYPE-C chargeline and storage bags are different. This storage bag is the material of leather, not like other equivalents, overall texture will be much better.

The appearance, which was mainly attracted to me. The mainly detachable waist seal design, as well as this day blue is really beautiful, very good. Other ways to get the textured texture is also very comfortable, others are very square, there is nothing special.

The PAMU Z1 employs a 10 mM titanium composite diaphragm unit, and the unit resistance is 32Ω, coupled with six EQ sound captured in the app, and the overall performance is normal. Supports SBC and AAC regular audio encoding.

In order to better test the sound quality performance of PAMU Z1, I chose the two songs of Tsai Qin and "Hotel California", and close all EQ sound effects in the app, with the default mode for testing. Selecting these two songs because Cai Qin’s "ferry" is very suitable for testing high and low frequency and vocal performance. Cai Qin’s voice is really beautiful, "Hotel California" is very much specifically, you can test dynamic range, musical instrument positioning and Sound field performance. Also selected 192.0 kHz original source, you can see that the file size is relatively large, minimizing the impact of the sound source on the sound quality test.

The first is "ferry", the people of Pamu Z1 show unexpectedly, the Cai Qin voice is very full, PAMU Z1 has made the Cai Qin’s voice, but it is a pity that the low frequency is not enough; then "Hotel California" The dynamic range performance is good, the sound is clear, but there is a small problem, the whole sound area is not enough, it feels a bit flat.

However, as a real wireless noise reduction Bluetooth headset, I think there is no nice, after all, a 1999 fruit headset is also white. But I still emphasize that the sound quality is very metaphor, and the understanding of music varies from person to person. It is recommended that you can go online or buy a pair of earphones really hear.

Pama app experience, EQ sound, low latency, OTA upgrade firmware, personalized buttons set, etc., this is the mainstream. There are still quite a few places for setting adjustments.

Finally, it is the end of life, and the official claims to turn on noise reduction mode, single-line is 6 hours.

Test conditions: Headphone full power start test The number of middle numbers.

After the measurement, the renewal time after the noise reduction mode is opened, and the time is very close to the official declaration time. In the case of volume and weight control, such a battery life is generally satisfied. The life of the true wireless Bluetooth headset is very important consideration, which is more important than the sound quality.

Summary: As a truthless wireless active noise reduction Bluetooth headset, I think I really have no picky, he almost gives you the price of this price, and the entire battery life of Pamu Z1 is It is also possible to satisfy everyday use. If you are a user who is not enough, you may feel that there is no need to put too much money in your headphones, pursue a good use, then Pamu Z1 is a good choice.

You can see that I am praise this headset, because it is so ugly? Of course, it also has some problems but when I think it only needs more than 300, I have the highest 40DB noise reduction depth, Bluetooth 5.2, and IPX4 dustproof waterproof, enough sound quality and good look, I think there is nothing good. picky. Why is it so strict for all things? It is a very reasonable thing to get out of price.