What kind of sparks will "Double Eleven Promotion+Outbound Robot" collide with?
The annual Double Eleventh Congress is in full swing ~
"Did you chop your hand? Did you start eating dirt after paying the final payment? " Some online buzzwords have also been driven up, forming a Double Eleven online shopping culture headed by young people.
As of today, Double Eleven has gone through fourteen years, and every year, there are new ways of playing. The activities such as advance payment, full reduction, sample delivery, group purchase and so on are dazzling. However, due to the impact of the epidemic, the economic growth rate has slowed down, and shopping enthusiasm is still there, but wallets are not allowed.
It’s time to test the business. Not only should the products be more diverse and attractive to customers, but also the activities should be more interesting. At the same time, how to accurately reach the target customers and improve the conversion rate is another way out for businesses.
日常营销获客方法内容有:广告投放、自媒体平台营销、线上&线下活动举办、社交营销、社群运营、直播带货等。但这些玩法在近几年早已被商家玩烂了,可以说是卷无可卷。
Is there a new marketing route at that time?
Yes, the outbound robot is a brand-new way out.
At present, with the rapid development of AI artificial intelligence technology, AI outbound robot has developed to the point where it is difficult to distinguish true from false.
If there is an exclusive housekeeper who is solely responsible for the whole shopping cycle of customers, and warmly provides services such as shopping guide, reminding of preferential activities, logistics delivery follow-up, and after-sales problem handling, will it greatly increase customer reach rate, customer shopping desire, and improve customer shopping experience? AI outbound robot can do all the above services.
Usually, an activity promotion meeting is divided into three stages: pre-sales, mid-sales, and post-sales, which covers marketing, drainage, activities, after-sales and other scenes, while the outbound robot can achieve full process coverage.
pre-sales
Before the event, we need to inform the customers, tell them about your online product style, activity benefits, etc., and do a good job in marketing. Usually, most merchants choose to send SMS reminders to customers with their mobile phone numbers, such as members and users, but the information opening rate is low, and cold words can’t convey emotions. AI outbound robot can customize voice reminder service, efficiently and accurately convey the details of activities, discounts and other information to consumers according to activities and needs, and break the gap with consumers with enthusiastic voice. This can also be a lot of flowers. For example, the voice and intonation of AI outbound voice robot can be customized, and humorous and interesting words can be used to create a pleasant communication atmosphere.
At the same time, the voice robot can make calls in batches and make automatic calls, which greatly improves the reach rate and gives businesses a head start at the starting line.
Sale
In activities, such as the Double Eleven event, there is a long interval between the deposit and the final payment, and many consumers forget to pay the final payment and miss some activities. However, during the big promotion period, merchants are busy preparing goods and answering consultation questions, so they can’t be reminded manually. They only rely on SMS reminders, which is easy to be ignored. At this time, AI outbound robot comes in handy. It can replace manual reminders, and remind consumers of the final payment time and improve the final payment rate according to a variety of different dimensions pre-made by merchants in advance, such as consumer name, payment date, consumer products, final payment amount and payment time.
after service
Today, with the prevailing experience economy, consumers’ demand for good after-sales service is increasing, and even whether many consumers will buy again depends on the level of value-added services such as after-sales service.
Let’s continue to take the Double Eleven as an example. Every year on Double Eleven, we will see all kinds of news about tight logistics and warehouse explosion. In such a large number of online shopping consumption, logistics express is also a very important link. However, affected by the epidemic situation, the already stressful logistics has to face many factors such as epidemic control. This will lead to a sharp increase in the number of consumer consultations. Intelligent outbound robot can help merchants inform consumers of problematic express information in advance and solve problems from the source. When consumers take the initiative to call for consultation, they can also easily answer common questions and talk like real people.
In addition, at the end of the whole shopping process, you can also make an after-sales return visit through the outbound robot to understand the product situation and service quality, so as to feed back the optimization process of product selection, service process and consumption process.
After reading so much, are you excited?
The AI outbound robot built by Wofeng Technology can be perfectly qualified for the above tasks. Welcome to official website for consultation ~