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The high-end snack brand Liangpin shop has finally reduced its price.

On November 30th, just three days after Liangpin Store announced that Yang Yinfen had succeeded Yang Hongchun as the company’s chairman and general manager, Liangpin Store announced the largest price reduction in 17 years. The average price of more than 300 products sold in the store was reduced by 22%, with the highest drop of 45%.

Externally, in the era of rational consumption, which pays more and more attention to cost performance, the whole platform is rolling towards "low price". Not only are e-commerce platforms learning from Pinduoduo, but consumer brands are also cutting prices, including Zhong Xuegao and Xicha, which also focus on high-end. Even in the snack track where the good shop is located, the three squirrels in the same trade also put forward the strategy of "high-end cost performance" and adjusted their own price system.

Internally, since 2023, good shops are facing multiple dilemmas such as stalled performance growth, frequent reduction of major shareholders’ holdings, weak growth of new business and evaporation of market value. At this time, changing coaches and reducing prices is the initiative of good shops to change under heavy pressure.

Judging from the stock price performance, the capital market is paying for this news. On the two trading days (December 1st and December 4th) after the news was released, the stock price of Liangpin Store went up continuously. As of the close of December 5th, the stock price of Liangpin Store rose by 23.84% in three days.

However, returning to the business of good shops, there is still great uncertainty about the effectiveness of this price reduction.

1, change coaches, reduce prices, and good shops look for a "way out"

Good shops have been moving frequently recently. First, after the change of the board of directors on November 27th, Yang Yinfen, who resigned as the general manager in September last year, returned to the stage to replace Yang Hongchun as the general manager and the new chairman. Then, on November 30th, Yang Yinfen, who just took office for three days, announced in an internal letter that he would start major reforms and implement the largest price reduction in 17 years.

Good shop products, Tuyuan good shop official Weibo.

Inside the good shop, Yang Yinfen’s nickname is "Yang Yidao", which is taken from his decisiveness and courage. According to the evaluation of insiders of good shops, unlike Yang Hongchun’s "partial idealism", Yang Yinfen’s style is "more pragmatic".

Yang Yinfen’s most famous record is to lead the team to win the e-commerce transformation. In 2012, with the number of stores in Liangpin Store exceeding 1,000, and the emergence of online snack brands such as three squirrels, Liangpin Store began to plan the layout of e-commerce. Yang Yinfen undertook the operation of e-commerce and successfully turned online into the second growth engine of good shops-in 2016, online revenue reached 1.425 billion yuan, accounting for over 30% of revenue.

Yang Yinfen has a deep understanding of the snack track and the retail industry, and he also understands that the market environment and industry situation faced by good shops are different now. Yang Yinfen bluntly said in her internal letter that the 17-year-old boutique shop is facing the most difficult challenge since it started its business. "It is not only a difficult problem to live, but a question of whether it can live or not."

Indeed, the current situation of good shops can be said to be internal and external difficulties.

Externally, industry competition is intensifying. Offline snacks are very busy, Zhao Yiming snacks and other discount snack shops, as well as special sales shops such as good sale and hi-special purchase, continue to impact the market share of good shops. Before online, there are online celebrity brands such as Wang Xiaolu and a1 Snack Research Institute, and later, there are white brands such as Bibizan with "cheap bowls", which have a considerable growth rate, which also intensifies the competition faced by good shops on the e-commerce platform.

Internally, the performance of good shops is getting worse. After years of increasing income without increasing profits, the revenue of good shops has declined year-on-year for three consecutive quarters this year. The financial report shows that the revenue of the good shop in the third quarter was 2.013 billion yuan, down 4.53% year-on-year; The net profit was 19.98 million, a year-on-year decrease of 97.88%; Deducting non-net profit loss was 2,078,800 yuan, down 102.31% year-on-year.

At the same time, major shareholders, including Today Capital and Gaoyao Capital, reduced their holdings of good shops and chose to cash out. In particular, today’s capital, which was invested as an early investor in 2010, has been firmly held for more than ten years. Since this year, it has also significantly reduced its holdings of the company’s shares, which has aggravated the market’s concerns about good shops.

At the time of internal and external difficulties, the good shop was replaced by Yang Yinfen, who can fight hard, and the first thing that Newspeak did after taking office was to cut the knife inward and try to force the organization to improve efficiency and reverse the current passive situation through an unprecedented price reduction measure.

It is reported that in order to ensure that "the price reduction does not degrade the quality", the products that good shops take the lead in reducing prices are mainly concentrated on 300 snacks with cost optimization but high repurchase rate, with an average decrease of 22% and the highest price decrease of 45%.

Good shop products, Tuyuan good shop official Weibo.

It is worth noting that this is not a simple price reduction promotion, but a price reduction based on reducing costs and increasing efficiency. Behind this is a comprehensive reform of the cost pricing strategy of the good shop in the past years.

Yang Yinfen believes that in the past, under the concept of high-quality snacks, the company failed to balance the relationship between quality and price, and made some qualities that consumers didn’t care about, which caused misunderstandings to users. He demanded that every penny spent on quality in the future should be felt and recognized by consumers. In short, the quality that consumers can’t see or feel, no matter how good it is, is useless.

Yang Yinfen intends to adjust according to the three types of products: high-quality, intermediate layer and bottom, and to lay down the standards that consumers in the intermediate layer don’t care about raw materials and auxiliary materials.

Take nuts as an example. In the past, this raw material-based product used to purchase products with specified specifications from suppliers. Because of its high grade, the procurement cost has remained high. After the reform, on the one hand, the good shop brought the purchase of bulk nut raw materials into the direct procurement system with suppliers, on the other hand, it changed the strategy of raw material acquisition, and the raw materials were used in different grades after being collected by the market, and different types of products were made with different types and grades of raw materials.

For example, the raw materials of macadamia nuts are changed from imported to domestic, and at the same time, according to the different specifications of the products, they are used to produce canned nuts, bagged products and comprehensive nuts. Small fruit has the advantage of high kernel opening rate and fullness, so it is used in comprehensive kernel products. According to public reports, by maximizing the use of raw materials, the price of each type of products has dropped by 5-10 yuan.

At the same time, in order to fully support the price reduction strategy, good shops have also made many innovations in the supply chain. For example, for cake baking products, good shops and suppliers have cooperated in the production of special lines and exclusive production lines, and nearly 30 SKUs have been reduced in price.

More than that, from the practice of "squeezing water" in different links, even to the material of express carton. It is reported that on the basis of the 18.4% reduction in the cost of logistics cartons in the New Year Festival, good shops expect to reduce the cost by another 8.62 million yuan in 2024.

But can the price reduction measures really help the good shops reverse the situation as they wish? From many aspects, it is not enough to just reduce the price. What good shops need is a more systematic breakthrough.

2. Price reduction is only the first spear, and good shops have more to do.

The competition for the "lowest price" has intensified in recent years. Pinduoduo’s brilliant financial report proves that consumers are increasingly sensitive to prices. Ali upgraded 1688 to the first-class business of Taotian Group, and JD.COM also launched a low-price strategy. Consumer brands at different tracks either announced price cuts or launched low-price sub-brands, and the trend of low prices has swept the entire consumer industry.

Specific to the leisure snack track, in recent years, it has been highly sought after by the capital market, and most of them are snack discount stores and special sales stores that focus on cost performance and low price discounts. These new snack brands have greatly affected the status of the old snack giants in the rivers and lakes, and even have the trend of overtaking.

On the one hand, the price reduction measures of good shops are to deal with the impact of various new snack models on the offline business of good shops, on the other hand, it is also necessary to solve a problem, that is, the balance between high-end positioning and price reduction strategies.

In fact, if you simply compare the price, it is difficult for a good shop to compete with a snack shop. According to the White Paper on Hard Discount of Snacks in China released by new distributors in October, the price of discount snack shops sinking into the community is 20%-40% cheaper than that of traditional retail stores.

According to the research report of Everbright Securities, by the end of 2022, the customer unit price of a good shop was in 70 yuan, while the snacks were only 30-40 yuan when they were busy, but at the same time, the daily income of a good shop was only 6,000 yuan, while the snacks were as high as over 10,000 yuan when they were busy. This means that snacks are very busy, and snack hypermarkets really use low prices as weapons, which has successfully increased the revenue of single stores.

Snacks are very busy in the store, and Tuyuan snacks are very busy in the official Weibo

Although the gross profit margin of high-end snack brands such as good shops is relatively high because of high pricing, with the loss of customers and the decline in revenue, it is difficult for good shops without scale advantages to maintain high gross profit. According to the financial report, in the third quarter of this year, the gross profit margin of good shops from franchise business and direct retail business decreased by 3.01 and 4.97 percentage points respectively, and the profitability continued to decline.

After the overall price reduction, it will inevitably further impact the profit space of good shops, which puts forward higher requirements for the supply chain efficiency and cost control of good shops.

Different from the pursuit of low prices in snack shops, Yang Yinfen has repeatedly stressed the need to adhere to the road of "high-quality snacks" while announcing the overall price reduction. From the action point of view, the good shop also landed the first "Snack Kingdom" store in Wuhan Economic Development Zone in July, with a store area of 1,200 square meters and over 3,000 SKUs.

Price reduction and high-end, good shops seem to have to pay attention to both. Compared with the main brand, it still needs to carry high-quality positioning, and it needs big stores and image stores to establish brands. It seems that the snack shop brand "Snacks Hard Home" launched by good shops at the end of last year is used for low-cost volume and scale. The latter focuses on opening stores in Hubei with the slogan "Cheap is the last word". According to official data, as of October 13th, there were more than 300 stores in Hubei Province, covering the whole area of Hubei Province.

According to public information, the daily turnover of Snacks Hard Home is 10,000-15,000 yuan, the comprehensive gross profit margin is 22%, and the customer unit price is 33-35 yuan, which is equivalent to other snack discount stores. If it develops smoothly, the snack stubborn family is expected to become a new growth engine for good shops.

But the problem is that it seems that the positioning between the two is not clear inside the good shop. Although stubborn snacks mainly sell third-party brands, they are directly supplied by docking snacks and water drinks brands, but many products sold in stores originate from the existing supply chain of good shops, and the only difference is whether they are branded or not.

Although the shared supply chain provides convenience for the expansion of snack stubborn families, consumers can buy the same products at a lower price, which will inevitably affect the sales of good shops. After the large-scale price reduction of good shops, the price band is gradually approaching the stubborn snack family, and the competition between the two may bring greater internal friction.

After the "high-end snacks" strategy was put forward in 2019, Liangpin Shop also launched a number of high-end sub-brands, including the brand "Xiaoshixian", which focuses on children’s snacks, "Liangpin Feiyang" and "Controlled Multi-card", which focus on healthy meal replacement, and "solving Tang’s worries" for diabetic patients. With the large-scale price reduction of good shops, there are still many problems to be solved in how to position and coordinate the development of these sub-brands with the main brands.

Good shop "snack fairy" products, Tuyuan good snack fairy official Weibo.

For good shops, it is still a top priority to sort out the positioning and boundaries between internal brands and think about the effectiveness of the "price reduction" strategy at the level of the whole group to maximize the efficiency of the overall business.

3, the market has changed, and good shops have to go through "pain"

When discussing the price reduction measures of good shops, a big background that cannot be ignored is that the situation of snack track is different from the past.

In recent years, the overall growth of snack track has slowed down. According to the consulting report of Ai Media, the market size of snack food industry in China will increase from 410 billion yuan to 1,165.4 billion yuan from 2010 to 2022, and it is estimated that the market size of snack food industry in China will reach 1,237.8 billion yuan in 2027, and the snack food market will change from a rapid incremental market to a slight incremental market. Based on this, Ai Media Consulting believes that the leisure snack market will be more competitive in the future, and innovative products will replace old-fashioned products.

The intensity of competition on the track can be seen from the price. Another important signal is that the fierce competition of snack track has reached the turning point, especially the snack supermarket track with the highest price, and industry mergers and acquisitions have begun to appear frequently.

On November 10th, the track leader Snacks was very busy and announced a strategic merger with Zhao Yiming Snacks. After the merger, the number of stores will exceed 6,500, making it the company with the largest number of discount snack chain brands.

In addition, the mergers and acquisitions of small and medium-sized players in the industry are also endless-Wanchen Group integrates its four brands: Lu Xiaochan, Ya Didi, Haoxianglai and Laiyoupin, and unifies them into "Haoxianglai"; Hunan "Love Snacks" successively won four snack brands: Hu Weihong, Dinosaur, Teddy and Snack Bubble. South China’s discount snacks represent the brand "snack cabin" and strategically integrate the Guangdong chain "snacks".

The homogenization of snack track determines that low-price competition is the norm, and only scale can bring profit space and keep the brand alive. Behind this series of actions, it is the snack brand that tries to unite Lian Heng, expand its scale advantage and seize the right to exist.

The delay in realizing large-scale profit of snacks introduced by good shops stems from the lack of scale. At the performance conference in the first half of 2023, Liangpin Store once said that the profits of stubborn snacks can only be basically tied, because the company entered the discount snack format late and has not yet formed a scale advantage, and there will be a scale effect after more than 500 stores. Therefore, the good shop put forward the plan of opening 500 new stores in 2023.

However, the problem is that even if the number of stubborn snacks stores is expanded to 500, the scale effect is still a drop in the bucket compared with the merged snacks that are busy and Zhao Yiming snacks. Even if snacks are busy and Zhao Yiming snacks fail to form an absolute leading edge, which means that the price and scale competition in the industry will continue.

Tuyuan Zhao Yiming Snacks official website

At present, snack shops that are still struggling are still rapidly expanding their stores. For good shops, price reduction is an active choice and a passive challenge. Snacks are an optional consumer product with obvious homogenization. Consumers lack loyalty to the brand, and the price is often the core competitiveness. At this time, there is still a chance to compete with snack mass-market stores by reducing the price. If we continue to stick to the high-end positioning, the good shop may become a "small and beautiful" brand, but the market share will inevitably decline.

Interestingly, after two consecutive daily limit stops, Liangpin Store issued an announcement on the evening of December 4, saying that the products covered by the price reduction measures accounted for only 13.5% of the total revenue in the first half of the year.

The implication is that this price adjustment is only an adjustment within the controllable risk. It is conceivable that if the price reduction measures take effect, the good shops will inevitably implement the price reduction measures on a larger scale, which will surely set off a new round of "price war" in the industry, and the good shops themselves will have to undergo top-down reforms, and it may be inevitable to experience "pain", but only by finding a way out can the good shops not fall behind in the highly competitive industry.

The passion is flying, the battle song is loud and clear; the birthday of the motherland is celebrated by mountains and rivers.

On the morning of October 1, the armed police force was inspected by the motherland and the people with sonorous and heroic steps.

The leaders of the two generals were energetic and upright. Behind them, 350 members of the square team came with an overwhelming force: one by one, heroic and masculine; one by one, like knives and axes, neatly chopping.

At the beginning of the new year in 2018, the Armed Police Force adjusted its leadership and command system, under the centralized and unified leadership of the Party Central Committee and the Central Military Commission, and implemented the Central Military Commission-Armed Police Force-Force leadership and command system. This is the new appearance of the Armed Police Force after President Xi presented the flag and lectured the Armed Police Force, and it is also a solemn oath to build a strong and modern armed police force.

Iron heart to the party, establishing a new height of loyalty

On the parade ground, the mighty squadron was surrounded by a touch of bright red.

With the strong rhythm on the parade ground, what makes people unforgettable is the row of red shoulder badges of the officers and soldiers of the armed police force.

"Red is the base color of the People’s Armed Police Force," said Major General Zhao Dongfang, the leader of the party and the "Ten Loyal Guards of the Armed Police Force." In one major task after another, the officers and soldiers of the Armed Police Force have won one victory after another with the party’s flag as the flag and the party’s direction as the direction.

From the words of the team leader, we can clearly feel the loyalty pulse of the armed police force to listen to the party’s command and follow.

Entering the History Museum of the Armed Police Force, the rich history unfolds slowly – this is a heroic force that was conceived under the banner of the August 1st Army, was born when New China was founded, and advanced in the spring breeze of reform and opening up. Its growth and growth echo the progress of the People’s Army and go along the way; its historical development is closely related to national security.

This is a historic moment worth remembering. On January 10, 2018, at the Bayi Building in Beijing, President Xi presented the flag and delivered a lecture to the Armed Police Force, giving the Armed Police Force the mission of "two maintenance" in the new era.

This is the highest political honor of the Armed Police Force, and it is also a great encouragement to the officers and soldiers. It is also the general order to lead and promote the construction of a strong modern armed police force, marking a new starting point for the construction and development of the Armed Police Force, embarking on a new journey, and opening a new era.

"Reforming and strengthening the army is the requirement of the times to realize the Chinese dream of strengthening the army, the only way to strengthen the army and rejuvenate the army, and the path to build a strong modern armed police force." The party committee of the armed police force understands it deeply.

In 2018, the Armed Police Force broke through the difficulty of cross-military and land reform, successfully completed the transfer of gold, water and electricity, forest troops and police academies, and the Coast Guard team, Coast Guard Academy and some public security border defense forces received recruitment.

"Resolutely obey the party’s orders, and always be a loyal guardian of the party and the people…" This was the slogan shouted by the officers and soldiers of the Fourth Squadron of the Fushun Armed Police Detachment on duty at the beginning of the year when they studied the precepts. In this post deep in the Changbai Mountains, everyone took the precepts to heart.

A drop of water can reflect the brilliance of the sun, and small outposts reflect the general weather of the troops.

Focusing on studying and implementing the Supreme Leader’s ideology of strengthening the military, the Party Committee of the Armed Police Force has taken various measures to conduct extensive political work research and political capacity building –

From carrying out the theme education of "inheriting the red gene and taking on the important task of strengthening the army" to "three entries" in colleges and universities, from the theoretical learning of the central group leading the organs to the theoretical rotation training of military teachers and cadres, to ensure that the supreme leader’s idea of strengthening the army is rooted in the souls of officers and soldiers.

From formulating measures to fully and thoroughly implement the responsibility system of the chairperson of the Military Commission to the mid-term adjustment of the "13th Five-Year Plan", from designing and arranging the "New Three Steps" of the Armed Police Force to clarifying the "Eight Systems" of modernization, the top-level design and layout have been thoroughly implemented in the Supreme Leader’s idea of strengthening the military.

From the competition to cut gold and silver to the major security foolproof, from the special project to prepare the troops to be fully loaded to the effective stimulation of the fighting spirit of officers and soldiers, and then to strengthen the construction of combat-type rear equipment, to promote the supreme leader’s strong army thought in the army construction.

The sails of reform are high, and the pace of strengthening the army is firm. Facing the new era, new system, new mission, and new journey, the officers and men of the Armed Police Force are obeying the party’s command with higher standards and accelerating construction and development with greater intensity.

Prepare for battle and take a new step forward

Hundreds of rivers compete for the flow, and those who strive for the river are the first; those who strike the water in the middle stream, and those who advance bravely win.

The courage to fight is a common trait of the officers and soldiers of the armed police force. During the review and training, the two generals forgot their duties, age and pain, and lived, trained and suffered with the officers and soldiers. They said: "A military parade is not a war, but it should be treated according to the standard of training and preparation."

The hinterland of Yanshan, not far from the military parade training ground, used to be the battlefield where the sons and daughters of China fought in blood and resisted foreign humiliation.

On October 22, 2018, the cameras of the media from all over the world focused on this land with turbulent history – the "Blade-2018" international sniper shooting competition hosted by the Armed Police Force kicked off here. More than 100 sniper elites from similar military and police forces in 21 countries, including China, Belarus, Israel, and others, gathered here to start the peak showdown between experts.

This courage and confidence to fight against first-class experts and the same strong players comes from the high degree of self-awareness of following orders and the motivation and motivation of the mission and task of the new era.

On January 3, 2018, President Xi issued instructions to the entire army.

"Firmly establish a clear orientation for training and preparation, vigorously promote actual combat military training, and continuously improve the ability to win in the new era." The Party Committee of the Armed Police Force deeply comprehended, and the officers and men moved on the order and threw themselves into training and preparation with high enthusiasm.

Standing in the first row, leading the first team, firing the first shot, throwing the first shot… The leaders of the Party Committee of the Armed Police Force participated in the whole training of the whole army, the "Guard" series of exercises and the centralized training of the organs, releasing a strong signal of practical training.

This is a corrective action to promote the troops to refocus their work and return to their true functions – in August 2018, a discussion on the identification and cleaning up of "peace shortcomings" was in full swing in the Armed Police Force.

With the deepening of 28 types of problems in 8 aspects and the implementation of 38 rectification measures in 10 aspects, the general awareness of officers and soldiers has been enhanced; through the continuous organization of 10 waves of education and training supervision, more than 80 training issues have been reported and accountable, and the orientation of actual combat training of the army has become more distinct.

For more than a year, the Armed Police Force has been fully focused on the war, and has made solid progress in all aspects of its work.

– – The "Assault" firepower division competition has just ended, and the "Temple Calculation" commander competition has opened the curtain of battle; the "Operation Research" staff competition is in full swing, and the "Martial Instructor" coach competition is in full swing…

– – "Peak" special combat competition, "Blade-2018" international sniper shooting competition, "Devil Week" extreme training… One by one confrontation focused on actual combat.

– – "Warrior Competition" International Special Forces Competition, "Great Wall-2019" Anti-Terrorism International Forum… The results of the league joint training are gratifying.

The new era endows new missions, and new tasks show new style. The officers and men of the Armed Police Force gather together to train and prepare for battle, faithfully perform their duties, and ensure that they are called upon, can fight, and can win.

Governing the army according to law and establishing a new image of the army

Mighty phalanx, majestic momentum. As soon as the armed police force appeared, it attracted people’s attention like a magnet.

Compared with previous military parades, the order of appearance of the armed police force has been advanced. This is a new appearance after the adjustment of the leadership and command system, which puts forward higher requirements for the style and image of the army. Major General Zhang Weiguo, the leader of the square, said: "The good image of the armed police force after the adjustment and reform must be displayed through our words, deeds and every move."

Walking in the armed police force squadron, you can feel the excellent style of the officers and soldiers anytime, anywhere. No matter which team member, whether it is for exercise or dinner, the team members are in a straight line plus squares in a row of two or three.

The beautiful scenery has witnessed the good work style of the armed police force. The officers and soldiers under review are using their hard work and sweat to show the good image of the armed police force listening to the party’s command, winning battles, and having a good style.

Nanchang, Jiangxi Province, where the "August 1st" military flag was raised.

In July 2018, the Armed Police Force implemented the new regulations and conducted training here. In the sweaty season, the military appearance on the playground was strict and the stars were shining.

In this training camp, more than 200 leading cadres in the military and division occupations lived in class dormitories, ate in collective canteens, lived in companies, and were ordinary soldiers. The training practice quickly spread to the whole army, with strict words on the head and law in the heart.

Party committees at all levels have been continuously strengthening their sense of authenticity, adhering to the inward-looking and problem-oriented approach, and publicly commenting on the team and cadres with a strict and serious attitude. The political ecology has shown a gratifying situation in Haiyan and Heqing.

For more than a year, the Armed Police Force has strictly regulated the political life within the party, and members of the Standing Committee of the Party Committee at all levels have strictly implemented the dual organizational life, taking the lead in giving party lessons to the army, holding democratic life meetings, and strictly enforcing the system of life within the party.

For more than a year, the Armed Police Force has taken a strict approach to selecting and employing personnel, and completed a comprehensive assessment of military personnel.

Over the past year, the Armed Police Force has deepened the popularization of the 8 basic norms of safety work, promoted the rectification of 12 major and difficult problems, and firmly adhered to the bottom line of safety work…

The order is forbidden, and the discipline is like iron. Strictly governing the army has established new standards, the police barracks are in a breeze, and the armed police force is fully built.

The long river of time never stops; the journey of struggle will always move forward. The officers and men of the Armed Police Force will keep in mind the strategic requirements of "multi-functional integration, effective stability maintenance", focus on the mission of "two maintenance", never forget the original intention, forge ahead, and make unremitting efforts to build a strong modern armed police force.

(This newspaper, Beijing, October 1)

　　Xinhua News Agency, Munich, Germany, February 7-US Vice President Biden expounded the foreign policy tone of the new US government at the 45th Munich Security Conference on the 7th, promising that the United States would break with the unilateral policy of the Bush administration, and said that it would "restart" its relations with Russia and engage in dialogue with Iran.

　　Biden said in his speech on the foreign policy of the Obama administration that day, "I came here on behalf of the new American government, which has made up its mind to set a new tone in its relations with other countries in the world." "The United States needs the world, just as I believe the world needs the United States." Biden said that the United States will increase its "contact", "listening" and "consultation" with the outside world, and hopes that its allies will pay more in international affairs.

　　When talking about US-Russian relations, Biden said that it is time to "restart" relations with Russia. "In recent years, Russia’s relations with NATO members have shown a dangerous tendency. Now it is time to press the’ restart button’ and look for areas where you can cooperate. " He said that although there are still differences between the United States and Russia, the two sides should work together to defeat the Taliban and Al Qaeda.

　　On the Iranian nuclear issue, Biden said that the United States is willing to engage in dialogue with Iran. He said: "The Iranian people are great people, and Persian civilization is great civilization. However, some practices in Iran are not conducive to regional peace and human prosperity, including Iran’s nuclear program. " He also warned that Iran will face "pressure and isolation" if it does not give up its nuclear weapons program and support terrorism.

　　Regarding the deployment of the US anti-missile system in Eastern Europe, Biden said that in order to deal with the threat from Iran, the United States will continue to deploy the anti-missile system in Eastern Europe "on the premise that technology and cost are feasible". The United States is "willing to negotiate with NATO allies and Russia" on this issue.

　　In addition, Biden said that the United States will continue to work to realize the "two-state solution" of the Palestinian-Israeli issue and "promote extensive peace between Israel and Arab countries on the basis of the Arab peace initiative."

　　Referring to the question of what role NATO should play in Afghanistan, Biden said: "We should all be responsible for this strategy, no longer give terrorists a place to help Afghanistan have the ability to defend its own security." Biden also stressed the importance of cooperation with Pakistan in solving the Afghan problem.

　　The 45th Munich Security Conference opened in the Bavarian Palace Hotel in Munich, southern Germany on the afternoon of the 6th, focusing on non-proliferation, arms control and the future of nuclear weapons, the future structure of European security, the Afghan issue, the Iranian nuclear issue and the situation between Palestine and Israel. More than 300 heads of government, defense ministers, foreign ministers and senior security officials from more than 50 countries around the world attended the three-day meeting.

　　■ Biden’s quotations

　　△ The United States will do more, but the United States also puts more demands on our partners. The threats we face have no national boundaries. No matter how powerful a country is, it can’t fight them alone.

　　△ I believe that the United States needs the world as the world needs the United States.

　　△ We will provide clear options (to Iran): continuing the current route will face pressure and isolation; Giving up illegal nuclear programs and supporting terrorism will benefit.

Editor: Wu Jie

Today, the new mid-to-large SUV of Changan Automobile, Qiyuan E07, officially opened for pre-sale, with a pre-sale price range of 249,900-319,900 yuan. The new car offers an extended range version and two pure electric versions, focusing on digital and intelligent characteristics. Based on Changan SDA architecture, Qiyuan E07 is positioned as a "panoramic intelligent variable SUV", which can realize the versatility of "one car to many cars".

In terms of appearance, the Qiyuan E07 adopts a through-type headlight set and a closed middle net design, which has a strong three-dimensional sense and recognition. In terms of body size, the length, width and height of the new car are 5045/1996mm, the height is 1640/1665/1695mm, and the wheelbase is 3120mm. The tail design adopts a large inclined coupe shape. The through taillight is inspired by the Type-C interface, and the surrounding after blackening enhances the sense of hierarchy.

In terms of interior, Qiyuan E07 adopts a simple design style, equipped with a floating central control screen and ambient lights, equipped with an advanced intelligent software system, with artificial intelligence characteristics to meet the individual needs of users. The new car also provides a variety of optional packages, including colors, wheel hubs/, roof racks, etc., to meet different user requests.

In terms of power, Qiyuan E07 pure electric version provides two- and four-wheel drive models, with a maximum power of 165kW and 252kW for two-wheel drive models, and a total power of 440kW for four-wheel drive models. The range-extending version is equipped with 1.5T as a range extender, with a single motor peak power of 231kW, and the maximum power of the front and rear motors of the dual-motor four-wheel drive model is 131/231kW. The new car is expected to be launched in the third quarter, providing consumers with more travel options.

Nicholas Tse turned into a handsome pilot.

Xie Xian donned a white navy uniform as "captain".

　　Yesterday afternoon, the sun was blazing, and when people couldn’t wait to hide in the air-conditioned rooms, the deck of the Shenzhen Minsk aircraft carrier was full of people and lively. It turned out that the press conference of Nicholas Tse’s 2009 Mandarin album "The Last" was held here. After the news broke, many fans came from afar, paid 100 yuan for tickets and risked being roasted into "human dry" to go crazy and chase stars. From the concept of the new album to the setting of the day’s link, Emperor Entertainment has put a lot of effort into it.

　　Our reporter, Su Lei/Wen, Ni Lixiang/Photo

　　Q: Why is there a press conference on the aircraft carrier?

　　Answer: Every moment in the entertainment industry is like a war.

　　In March, a set of styling photos taken by Nicholas Tse for his latest album "The Last" was revealed, and the new image of the pilot was imposing. Just after 3pm yesterday, a helicopter appeared above the event, and the screams of music fans were louder than the "boom". After circling for a few times, the helicopter finally landed on the deck. Surrounded by 12 black-clad bodyguards, Tse, who was fully armed with a camouflage pilot, stepped out of the cabin with a helmet, causing a "commotion" in the crowd. Although this look is quite stylish, it is a pity that compared with the 12 black-clad bodyguards, Tse, who has shaved his head for the film "October Siege", looks quite thin.

　　In the interview, Nicholas Tse slightly pointed out that he chose to hold a press conference on the aircraft carrier that day: "Every moment in the entertainment industry is a battle, it is like a war. From when I first entered the music industry, to when I got married and became a father, every moment is like a war. I don’t know if I will lose or win, but I have to have the courage to fight like a real soldier. This is my principle of life."

　　Why did you cooperate with your father?

　　Answer: I hope he feels that he has not given birth to the wrong child.

　　Yesterday, in addition to Nicholas Tse’s transformation into a handsome pilot, even the "fourth brother" Xie Xian also donned a white navy uniform and dressed as a "captain" to help his son release his first album in three years.

　　As for releasing an album only three years ago, Nicholas Tse revealed that he is not releasing albums based on popularity or for the sake of release, but only if he wants to say and sing. As for the rare father and son to share the stage, Nicholas Tse said with emotion: "In 28 years, our father and son have never really cooperated. It is rare that my father is still so healthy. I hope he will feel that he did not give birth to the wrong child when he sees today." Nicholas Tse revealed that the father and son have just finished filming a MV, skewering the album’s title songs "Terminal" and "TONIGHT", which will premiere in Hong Kong on the 13th.

　　When asked how many points he would give for his son’s new work, Xie Xian cleverly said that the points he gave did not count, depending on how many points everyone gave, but his last wish in this life may be to shoot a MV with his son, "I’m old, I’m afraid I won’t have the opportunity to cooperate if I don’t shoot."

　　Q: The album is called "The Last". Is it the last one?

　　A. Not necessarily. "Finally" has many meanings.

　　Asked what the special meaning of the album’s title was, Nicholas Tse replied: "’Last’ has many meanings, not necessarily my last album. It’s like my dad and I are working together for the first time, maybe the last time; it’s like I’m getting married for the first time, and I hope it’s the last time; I hope that in the eyes of all fans, the’last ‘Nicholas Tse is still the same Nicholas Tse."

　　At the same time, Nicholas Tse admits that he currently likes film and television more: "The music industry now is very different from before, and I am not used to the current music industry." Nicholas Tse said that he attaches great importance to the production part of the album, but a song that was recorded only three days ago can now be recorded in three hours. "In the past, singers practiced until they met the requirements. Now, if you can’t sing high notes, the recording engineer will help you push up, and if you can’t sing the rhythm, the recording engineer will also help you push it faster. Now, the track backing of MIDI (electronic synthetic sound) has made it difficult to distinguish between real and fake. I want to use real instruments, but fans, even myself, can’t tell the difference, and I’m sorry to let the company waste money."

Editor in charge: Liu Haifeng

Text/Yangcheng Evening News All Media Reporter, Ai Xiuyu

Image/video screenshot

On November 21, Edison Chen and his daughter Alaia attended an event in Taiwan, China. During an interview with the media, he rarely talked about the "pornographic photo" scandal of the year: "Maybe in 2008 everyone thought I was over! But I didn’t give up and I didn’t get lost. People look at my social accounts and think I am on vacation every day, but I actually work every day. I believe in myself and I have been working hard."

Edison Chen announced his retirement from the entertainment industry after the "pornographic photo" scandal. In this interview, he admitted that he loves making movies very much and has been auditioning in Hollywood, but it has come to nothing. "I don’t know why I haven’t been able to get the role, the Hollywood strike is over! I hope I will have the opportunity next year. I started auditioning last week. My agent in the United States asked me what I can’t shoot? I say love stories, because I love my family very much, and it is difficult for me to get rid of this feeling. So if I want to shoot a love story, I will be very confused after I really get into the role!"

Image source: Visual China

Zhang Jinglun, Blue Whale financial reporter

Recently, Coca-Cola has issued price adjustment notices in Hebei, Henan, Shandong and other regions, following a clear price increase for a number of sodas under Pepsi Beverages.

At the same time as the price increase of "Liangle", domestic soda has increased the penetration of end point catering channels, and a new round of competition in the soda industry has kicked off.

In April, Hubei Swire Coca-Cola, Jiangxi Swire Coca-Cola, and Zhengzhou Swire Coca-Cola successively issued notifications of some product adjustments, saying that the supply price of some products was adjusted from late April, and the recommended retail price was adjusted from 3 yuan/bottle to 3.5 yuan/bottle, with a price increase of 16%.

In May, Pepsi Cola also announced an increase in the recommended retail price of its various soda products. In addition to the 550ml main product, the recommended retail price was adjusted to 3.5 yuan, and the recommended retail price of 900ml Pepsi, Qixi, and Meininda series products was adjusted to 5 yuan/bottle.

At the same time, Coca-Cola in Hebei, Henan, Shandong, Jiangxi, Jilin, Chongqing and other regions or outright or implicit price increases, but the end point price adjustment products and ranges vary.

Blue Whale financial reporters visited and found that the price of two 500ml plastic bottles of Coke in many supermarkets in Beijing has been consistent with the price adjustment notice, and the price of convenience stores such as convenience bees is slightly higher. The price of 500ml Coca-Cola is 4.2 yuan/bottle.

Blue Whale financial reporters contacted Pepsi and Coca-Cola about the price increase, but did not receive a reply as of the date of publication.

Why are drinks getting more expensive?

In fact, this round of beverage price increases has already emerged from the first half of last year. In February 2023, Nongfu Spring announced that it would adjust the price of 19L bottled water in Hangzhou by 2 yuan. Yakult also announced that the unit price of original flavor products would increase from 11.7 yuan to 12.8 yuan. In March 2023, the ex-factory price of some products of the "Flavor Power" brand would be adjusted by 3% -6%. From November 2023, the price of Master Kong beverages will increase in an all-round way – the retail price of packages in Master Kong tea and juice series products will be adjusted from 3 yuan/bottle to 3.5 yuan/bottle, and the retail price of 1L bottles will be adjusted from 4 yuan/bottle to 5 yuan/bottle.

Blue Whale financial reporters visited and found that the selection of beverages under 3 yuan is increasingly rare. Most standard packaged juice drinks, tea drinks, soda, etc. are priced at more than 3 yuan, and high-end drinks are more expensive. In convenience stores, drinks under 5 yuan have become difficult to find.

The owner of a convenience store in Chaoyang District, Beijing revealed that the unified estimate will also increase prices in the future, and it has been notified that it will be next month.

Behind the frequent price increases of beverage brands is the cost crisis.

A bottle of beverage involves raw materials in multiple fields, usually including cane sugar, PET resin and cartons. According to the Minsheng Securities Research Report, sugar accounts for 31% of the cost composition of the soft drink industry, preform PET accounts for 19%, and cartons account for 18%.

Industry analysts believe that as the cost of raw materials, packaging, and transportation increases, beverage producers are facing higher cost pressures.

For sugary beverages, the fluctuation of white sugar prices determines the price of beverages. According to data from the Food and Agriculture Organization of the United Nations, due to the El Ni?o phenomenon, the output of sugar-producing countries India and Thailand has declined. On September 6, 2023, the price of white sugar was 7,390 yuan/ton, a record high in nearly 13 years.

The price of PET (a polymer polyester material), the main raw material for beverage packaging bottles, is also rising. Nongfu Spring mentioned in the 2022 annual report that the price of crude oil has risen, and the price of raw materials such as PET, a downstream product of crude oil, has risen significantly, increasing the cost pressure on drinking water and beverage companies that use PET and other materials as the main raw materials for product packaging.

In addition, the high cost of marketing activities, or also an important reason for the price increase of beverages. Take Dongpeng Special Drink as an example, the sales cost reached 1.956 billion yuan in 2023, an increase of 34.94% year-on-year, and the funds used for advertising alone cost 860 million.

Continuing to hold high advertising and marketing, there are also Dayao Beverages. Recently, Dayao Beverages has been advertising "Big Soda, Drink Dayao" in the Beijing subway at Xizhimen Station, Wangfujing Station, Guomao Station, Chaoyangmen Station, Xidan Station, Qingnian Road Station, Hujialou Station and other Beijing subway stations.

The relevant person in charge of the Dayao brand said: "The 2024 Dayao brand advertisement has landed at more than 80 stations and 270 points in the Beijing subway, and the exposure number is estimated to be 1.60 billion." Although such large-scale advertising actions are currently concentrated in Beijing, it cannot be ruled out that in the future, when conditions are ripe, similar advertising actions will be carried out in Shanghai, Guangzhou, Shenzhen and other cities and regions step by step.

Domestic soda develops catering channels

When it comes to the dominance of carbonated beverages, only "two music" can compete in the entire market. Foreign brands "dominate" in the retail channel, while domestic sodas such as Bingfeng, Arctic Ocean, and Dayao choose to "find another way" – start again in the catering channel.

Born in Inner Mongolia, Dayao soda has gone national with its strong presence in the catering channel.

Luo Yun, executive director and executive deputy general manager of Dayao Beverage, said in an interview that the soda giants are not interested in catering channels, which gives Dayao the opportunity. At present, Dayao has nearly one million end points in catering channels, all of which are run out of the marketing team. In contrast, other circulation channels are not so difficult to do.

According to the data disclosed by the big kiln, more than 85% of the sales of the big kiln currently come from the catering channel, and 78.4% of consumers choose to buy the big kiln from the catering shop. It can be seen that the big kiln is highly dependent on the channel of the middle and low-end catering market.

When Blue Whale financial reporters visited, they found that while the price of "Liangle" rose, many domestic soda brands reduced prices in catering channels.

The owner of an iron pot stew restaurant told Blue Whale Financial Reporter that consumers will bring a bottle of Coke or a large kiln when purchasing soda, and the sales volume is basically the same. The large kiln in our store has a coupon on Meituan, and the group buying price of 520ml is 3.9 yuan/bottle. Large-capacity packaging looks more cost-effective.

Blue whale financial reporter to check the big kiln Taobao flagship store found that a box of 12 bottles of 520ml big kiln orange Nuo price of 59.9 yuan, equivalent to 4.99 yuan/bottle, higher than the restaurant group buying price. And in some supermarkets in Beijing, 520ml glass bottle big kiln price of 5.9 yuan/bottle.

An industry insider told Blue Whale Financial Reporter, "The catering channel is still the one that performs better at present, thanks to the considerable profit margin it gives the catering end point. People who run takeout, Didi drivers and other people will order the big kiln when they eat, and the big kiln can be sold in the suburbs, but the urban area is short of heat. Compared with the professionalism and standardization of the supermarket channel, the catering channel is more loose, and the boss basically takes profit as the reason."

In addition to the large kiln, the prices of Arctic Ocean and Bingfeng in the catering channels have also been reduced.

Blue whale financial reporters visited and found that in a Shaanxi restaurant in Chaoyang District, the group buying price of 330 ml Bingfeng soda is as low as 2 yuan. In a hot pot restaurant in Dongcheng District, the price of 248 ml glass bottles in Arctic Ocean is 3.2 yuan/bottle, which is 60% lower than the recommended retail price.

It is worth mentioning that in March this year, Bingfeng issued the latest notice for distributors at all levels in Xi’an. According to the notice, in response to the relevant calls of the brand to profit consumption and boost consumer confidence, Bingfeng recommends that all food and beverage retail stores at the end point implement the latest price system of 2 yuan per bottle for Bingfeng 200ml glass bottle products (including orange-flavored soda, apple-flavored soda, sour plum soup, and sugar-free orange-flavored soda).

Industry analysts point out that the deep cultivation of domestic soda brands in the catering channel reflects their strategic adjustment in the competition with foreign brands, that is, to take advantage of price space and localization advantages. However, in order to achieve a significant increase in market share as a whole, domestic soda brands still need to overcome multiple challenges such as branding, product innovation, and cost control. It is difficult to maintain price advantage and emotional marketing alone.

Will domestic soda prices follow suit?

In fact, since May last year, Coca-Cola has been quietly raising prices in many places, and the standard size of soda has been raised from the original 3.5 yuan/bottle to 3.8 yuan/bottle.

But the price increase did not have any impact on its sales, and its revenue and profit both increased. According to the 2023 performance report released by COFCO Coca-Cola’s parent company, COFCO Foods, sales revenue reached 21.446 billion yuan during the reporting period, an increase of 2.3% year-on-year. Adjusted EBIT (EBIT) and EBITDA (Earnings Before Interest) increased by 10.7% and 13.3% year-on-year respectively; profit reached 1.386 billion yuan during the period, an increase of 14.47% year-on-year, and profit grew faster than revenue.

The owner of a convenience store in Beijing’s Chaoyang district also said that the price increase had little impact on the sales of "Liangle". "After so many years of cultivation, consumers still can’t live without Coke for a while, which is a bit addictive."

So will domestic soda follow the pace of price increases?

Xiao Zhuqing, an expert in the fast-moving consumer goods industry, believes: "The cost increase is more lethal for small and medium-sized enterprises, because these enterprises do not have the procurement scale and supply chain advantages. For big brands, part of this pressure will be passed on to suppliers. But if the cost pressure continues to increase, Coca-Cola’s price increase will also drive up the price of the whole industry."

"At present, major companies are carrying the pressure, because the price increase will bring a series of consequences such as the reduction of channel profits, so the channel will represent other brands that do not increase prices. If only Coca-Cola increases prices, it will bring opportunities to competitors, so companies will be very cautious about price increases," Xiao Zhuqing said.

Original title: "The price of" Coke "has risen, and the soda market is surging."

Read the original text

On November 18, the topic of "promoting consumption" was once again put on the table of the executive meeting of the State Council, and the focus was on large-scale consumption. As a result, the words "cars to the countryside" were once again captured by many media and car companies, becoming the title of the article or promotional keywords, and were forwarded and brushed.

The Standing Committee of the National People’s Congress proposes to stabilize and expand automobile consumption: Encourage localities to adjust and optimize purchase restrictions, and increase the number plate quota. Launch a new round of car sales to the countryside and trade-in, encourage qualified areas to purchase 3.5 tons and below trucks and 1.6 liters and below passenger cars for rural residents, and provide subsidies for residents to phase out National III and below emission standard cars and buy new cars; strengthen the construction of parking lots, charging piles and other facilities.

First, two keywords can be distilled: "encouragement" and "passenger cars". Who will encourage, who will be encouraged to do what, and what will be encouraged? Obviously, it is very different from the 2009-2010 plan.

Recall: On January 14, 2009, the State Council announced the "Plan for Adjustment and Revitalization of the Automobile Industry", proposing that from March 1 to December 31, 2009, the state will arrange 5 billion yuan for farmers to scrap three-wheeled vehicles, buy light trucks and buy mini-buses with a displacement of less than 1.3 liters, etc., to give one-time financial subsidies; in early 2010, the implementation of the "car to the countryside" policy was extended for one year to December 31, 2010. During this period, farmers not only enjoy the preferential policy of halving the purchase tax, but also enjoy the preferential policy of higher price subsidies,Crossover passenger vehicles (i.e. vans) were the biggest beneficiaries, reaching 1.9505 million in 2019.

In this round, it is clear that minivans and passenger cars are the core commodities of "cars to the countryside", which is very understandable. In addition to the clear transportation function, with the upgrade of consumption, rural families will choose cars and SUVs for the new round of purchases. At the same time, to stimulate consumption, of course, we must consider whether the supply side can maximize benefits, and it is necessary to support Chinese brands. Compared with 8-10 years ago, relying on 50,000 yuan van to fight the world, after the baptism of competition independent brand research and development and manufacturing level has been significantly improved, the current car market pattern, especially the SUV market, many domestic models have occupied a certain market position, but also formed a certain channel foundation, 10-150,000 price is basically the majority of rural consumer groups are willing to accept the range; but with the joint venture car series of dimensionality reduction blow, domestic models to go up the competitive pressure is actually more and more, if able to further sink the low-line market, which will undoubtedly help many independent car companies to stabilize, expand market share.

But the question of "going to the countryside" in "cars to the countryside" is more interesting. The author’s understanding is that "going to the countryside" here is not about putting new cars in the fields to sell, but to find people with rural hukou and spending power. And where are these people active? What are their specific needs for model purchase? I am afraid that after a decade, the differentiation is also very large.

In my mind, the first impression of this kind of people may be that migrant workers go to the city to work hard and stay in the city, which is almost the dream of a generation ago. Under the tide of urbanization construction, large and medium-sized cities have been absorbing new citizens, and the urban population distribution shows the characteristics of "small city base, big city development". According to the demographic structure of developed countries, relevant experts and scholars predict that the population of large cities and megacities will increase in the future.

At the same time, a new phenomenon that has been noticed here is that the current views on "rural hukou" are actually becoming more and more diverse. Some young people inexplicably switched to urban hukou when they were in college, while others kept their rural hukou waiting for demolition benefits; while in some developed cities, many middle-aged couples tried their best to jump out of the "farm gate" in order to enter the city for their children to study… But in any case, the wallets of this rural population are actually inseparable from the traction of urban development. However, this part of the consumer group, for manufacturers with strong operating capabilities at the end point, has actually mastered it more clearly. It is only necessary to clarify favorable policies, or to welcome a wave of increases.

With the unstoppable urbanization, there is also the never-ending rural construction.Scrolling through the Internet, you can find policies such as "China’s Rural Revitalization Plan", "Beautiful Countryside", and "Characteristic Town". However, due to different situations in different places, the level of development is naturally uneven.

According to the "China Township Comprehensive Competitiveness Report 2019", "China’s top 100 towns in 2019 are mainly concentrated in the eastern part of our country. Among them, 38 are in Jiangsu, 31 in Guangdong, 13 in Zhejiang, 7 in Shandong, 5 in Fujian, 4 in Hebei, 1 in Henan, and 1 in Guizhou. The average population of the top 100 towns is 228,600; the average public fiscal revenue is 1.925 billion yuan, an increase of 119 million yuan over the previous year; the average number of industrial enterprises is 2891, an increase of 384 over the previous year; the average number of industrial enterprises above designated size is 187, an increase of 4 over the previous year. "- It is worth mentioning that the" strong "in it refers to the economic scale, economic vitality and per capita level, excluding the regional GDP, which may better represent the individual’s consumption power.

(Image from the Internet)

When it comes to the individual economic strength of rural towns and villages, it is necessary to mention the current development of rural e-commerce.Whether it is the increasing number of agricultural and sideline product advertisements in the circle of friends, or the sinking of major e-commerce networks into the countryside, or the phenomenon of rural food culture similar to Li Ziqi’s, rural commerce is connecting with the urban economy through another form. According to the "National Rural Industry Development Plan (2020-2025) " issued by the Ministry of Agriculture and Rural Affairs, the online retail sales of agricultural products should grow at a rate of 16.5% and reach 1 trillion yuan in 2025, pointing to the next billion-dollar market – the rise of express delivery and logistics will drive rural infrastructure.

In this round of cars to the countryside, "strengthening the construction of parking lots, charging piles and other facilities" was also mentioned.This reminds me of the activity of new energy vehicles going to the countryside a while ago. In fact, in recent years, there has been a debate on whether new energy vehicles are suitable for the rural market. For rural residents with a small living radius, small electric vehicles with low cruising range are actually very convenient, and charging parking spaces are not as tight as in cities. You can just leave the car at the door. But due to conceptual issues and imperfect infrastructure, I am afraid that many rural consumers are not willing to accept electric vehicles at present, and the problem of after-sales guarantee is also a problem – so the promotion of new energy vehicles in rural towns and villages is also a systematic project.

In addition to the above background, there are still many problems in the promotion of automobiles to the countryside that need to be solved by many parties. The first one is who will pay for this subsidy? It depends on the progress of the reform of the fiscal and taxation system. For example, the credit history of financial loans, the laying of after-sales maintenance outlets, the identification and process of trade-in… It is not easy to do everything.

Analyzing this, it is not difficult to understand why the "main, meaning, object, fixed, status and supplement" of this round of automobile going to the countryside policy is not as clear as it was ten years ago. Stimulating consumption is a guide, and the upstream and downstream economic chains that the automobile industry can drive are very long – but in this round of stimulus, the national level needs to consider not only quantitative issues, but also structural issues. Just as the automobile industry is in a complex transformation stage, it is necessary to avoid being too hasty. Therefore, "automobile going to the countryside" may be a dynamic and gradual process in recent years, and it needs to be gradually clarified by synthesizing the development of various aspects.

On April 14th, the Eta Ursae Majoris C-DM Media Test Drive of Qiruixing Road officially kicked off in Yingfeng, Hefei, and the 400,000-class super-comfortable electric hybrid flagship makes you go far, run fast, drive steadily and safely on the road!

Yingfeng Investment Co., Ltd. was established in 2009 and belongs to Chery. It is a wholly-owned subsidiary of Chery, mainly engaged in Chery Group brands, including Chery, Jetway, Starway, iCAR sales, after-sales and eco-travel services.

Chery directly practices the more reliable concept of "exceeding the standard, guaranteeing and reassuring", aiming at creating "more reliable travel service housekeeper", making users resonate with temperature and trust, and assuming the role of Chery brand sales, brand upward, facing users and operating samples.

Before the official test drive, the power was kept at about 80%, just to test the actual endurance performance of Eta Ursae Majoris C-DM. After the long journey of nearly 100 kilometers, we can draw the following conclusions: firstly, the Eta Ursae Majoris C-DM car is really "runnable", and it runs nearly 1,000 kilometers back and forth with full oil and 80% electricity (80% is a high-speed scene), which is a rare new energy vehicle with a battery life that is not "virtual standard"; Secondly, the chassis completion and comfort of the vehicle are relatively high. In the nearly 100-kilometer driving, it has won unanimous praise from a car owner. With the answer from this practical experience, Eta Ursae Majoris C-DM "goes far, runs fast and drives steadily", which is the answer in my mind.

Eta Ursae Majoris C-DM has M3X super-hybrid-native hybrid platform to support a variety of power, vehicles and driving forms. Efficient layout of large battery and large fuel tank, and integrated EEA electronic and electrical architecture in four domains to meet all your driving needs. WLTC has a comprehensive battery life of 1343km, a pure battery life of 160km, a long battery life and intelligent power conservation, so that you are not afraid of extreme cold and have no worries.

3-speed super hybrid DHT, the industry’s first dual-drive motor, leads the world in 97.6% transmission efficiency. Equipped with top ten "China Heart" engines, the maximum power can reach 115kw, the maximum torque can reach 220N*m, and the thermal efficiency is 44.5% ahead of the same industry. Eta Ursae Majoris’s exclusive flying fish super-sensing chassis, bumping without sprinkling water and turning without tilting, brings you different driving pleasure.

Contemporary Amperex Technology Co., Limited M3P battery, equipped with aluminum alloy frame and high-strength steel plate bottom protection, is the first vehicle to solve the battery protection problem safely and efficiently. The body adopts cage-type energy-absorbing space capsule body, active seat belt and remote airbag to protect your safety and price.

429 functions, 20 continuous instructions can be completed in 30 seconds, full of sense of future technology.

Star Way Eta Ursae Majoris C-DM—— A Steady Answer to Happiness.

— — Issue 12 & mdash; —

　　Cctv news Online celebrity = grandstanding and making a lot of money. I believe this is what most people know about online celebrity.

　　Their popularity is magnified by the network because of their own characteristics, which is in line with netizens’ psychology of aesthetics, ugliness, entertainment, excitement, voyeurism, imagination, taste and spectator, and they are sought after by the network world intentionally or unintentionally and become "network celebrities".

　　The name "online celebrity" is not a shield for evil, but should represent responsibility and responsibility. So, when you want to be a traffic online celebrity, first ask yourself whether you are ready to take responsibility for your words and deeds, and don’t let the "online celebrity" bias the social values.

　　Below, Xiaobian collects some recent online false demonstrations about online celebrity’s social media.

　　First, your unpatriotic appearance is really ugly!

　　Case: Tiger Tooth Anchor @ Lige OvO openly tampered with the music score of the national anthem in the live broadcast, expressed the content of the national anthem in a hippie way, and took the national anthem as the "opening song" of his so-called "online concert".

　　The result: Huya live broadcast platform announced the handling result of this matter on the official Weibo: Huya platform decided to ban the live broadcast room of the anchor Rico from now on, freeze the live broadcast account of the anchor Rico, remove all relevant video works and carry out rectification education. Li Ge, the anchor, also apologized on Weibo.

　　Tips: The national anthem is the symbol and symbol of the country. All citizens and organizations should respect the national anthem and safeguard its dignity. Internet space is not a place of extra-legality, and it is also necessary to abide by the law and stress morality.

　　Second, blame me for being too beautiful? !

　　Case: Recently, a large area of disorderly grass in Hangzhou Binjiang has become a "punching place in online celebrity". However, when many people come to take pictures, they either step on it or sit in it. The original "makeup" that stood upright has now been overwhelmed … …

　　Three years of hard work, only three days of destruction! Aunt Zheng, who manages this flower field, was very distressed to see this scene. She said, "You people who take photos take beautiful photos, but your behavior is ugly."

　　As a demon, in order to protect the roots of the grass, the gardener reluctantly cut off all the indigo plants with two months of flowering.

　　Tips: it is good to find the right way to love beauty, and everyone is good ~

　　Third, it is a natural heritage, not a "background wall" for taking pictures.

　　Case: In August this year, the vibrato video of two tourists trampling on colorful Danxia rock mass was spread on the Internet. The photographer maliciously destroyed the Danxia landform, knowing that the landform resources are very precious and the surface layer is soft, and it will take 60 years for a footprint to be restored, and the vibrato was "showing off".

　　The result of making a demon: users crusade and shake the audio and video to delete. At present, all four suspects have surrendered. Zhangye Municipal Foreign Affairs Office issued a notice: relevant experts have been invited to identify the geology and geomorphology, and the scenic fence will be investigated.

　　Tips: Good things should be protected together. Don’t think that the masses have low tastes like you.

　　Fourth, did you borrow 500 courage from heaven?

　　Case: A Tik Tok user in Guiyang openly defied the police in the video. The man in the video looked disdainful and shouted to the camera: Come and get me, with an arrogant laugh.

　　The result of being a demon: showing off the video has become a clue to solve the case. It is illegal to openly provoke the police. Surprisingly, after the masses reported it, the police found that the arrogant man turned out to be a car thief during the investigation, and recorded a video after stealing. Two days after the video was uploaded, the man was arrested in the police station.

　　Tips: Don’t underestimate justice, let alone provoke the law.

　　Netizen reported, public opinion condemned, platform title, online celebrity apologized. Bad demonstration cases have been punished as they should, but incidents of low-quality online celebrity misconduct still occur repeatedly.

　　It’s time to say no to vulgar online celebrity!

　　Governance at the national level:

　　According to the website of the State Administration of Radio, Film and Television, on August 14th, the State Administration of Radio, Film and Television announced the consolidation of the rectification effect on audio-visual websites: administrative punishment of warning and fine for the problems existing in Aauto Quicker, Today Headlines, Watermelon Videos, Tik Tok and Volcano Videos.

　　Since the beginning of this year, the State Administration of Radio and Television has conscientiously implemented the responsibility system for ideological work, severely punished a number of illegal websites for spreading harmful programs, and led Internet audio-visual program production and dissemination enterprises to thoroughly clean up harmful programs, applications and accounts on a large scale, and seriously investigated the responsibility of the responsible persons of relevant websites.

　　Related websites have also made corresponding responses. For example, Tik Tok will regularly issue penalty notices for illegal accounts and contents.

　　Personal awareness should also be followed up:

　　According to Haima Yunda data, online celebrity, a vegan human on Tik Tok platform, accounts for the highest proportion in the overall online celebrity, reaching 49.1%. The publishers of such content are neither stars nor mature online celebrity. Before the rise of Tik Tok, these people had no popularity or fan base on the Internet, and they relied entirely on Tik Tok platform to accumulate fans and popularity. In fact, in the process of using social platforms, people, as the audience, also play the role of online celebrity. What we publish on social platforms has an impact on our social circle. Generally speaking, everyone can’t ignore their influence on network communication, and the spread of positive energy is around.

　　I look forward to you on the Internet, being a quality online celebrity!

　　(Text/Luo Shuqian)