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　Fan Bingbing, Li Xiaoran thriller makeup scared Liu Yunlong

　Fan Bingbing: Li Xiaoran is gentle and buddy, Yao Chen is not strange and cute

　　　　　　　 Movie Network News(Photo/Cui Hao, Text/Xie Yawei) "Baoqiang is very tempting to tempt me by pretending to be a small open." On April 13, when Wang Baoqiang talked about his "small open" image at the media conference of the spy film "Dongfeng Rain" held in Beijing, Fan Bingbing blurted out that he had been tempted. As for his own image, Fan Bingbing was very cruel and "destroyed" his face into a twist, which made Liu Yunlong a little unable to bear it. For his directorial debut, Liu Yunlong claims to have no comparison with the film "The Voice of the Wind" on the same theme, and hopes to surpass the other party. In addition, creators such as Li Xiaoran, Zeng Jiang, Pu Bajia, and Yano Koji also shared many behind-the-scenes stories with the media. The film will be released nationwide on April 21.

Fan Bingbing

　
Zeng Jiang has no scruples about talking about his tertiary film history

Fan Bingbing "self-destruct face" to twist shape, Zeng Jiang self-exposed tertiary film history

　　　　　　　 Fan Bingbing’s disfigurement scene in the film has always been the focus of media attention. When it comes to this scene again, Fan Bingbing regrets that it was not destroyed enough. "I originally wanted the director to destroy it more severely, but the director was afraid that the audience and my friends would not be able to accept it, so the final effect was not very ugly." Although the disfigurement was designed by the screenwriter Liu Yunlong, he insisted that Fan Bingbing destroyed his appearance by himself, "Because I am the director, there are too many things to do at the scene. At that time, someone told me that Bingbing had done a good job of modeling, and I was shocked when I pushed the door and entered. Her whole face is twisted, like a twist, and there are blood stains. I didn’t expect her to do this to herself. Hurry up and let her change it. If the audience sees this face, they will have nightmares at night. "

　　　　　　　 In order to create a character, Fan Bingbing is willing to pretend to be ugly, while the old Hong Kong actor Zeng Jiang is bold to "sacrifice his hue" for the role. In the film, there is a confrontation between Zeng Jiang and Liu Yunlong in a public bathhouse. When someone asks if Zeng Jiang uses naked replacements, he says calmly, "I have a good naked body, and I don’t need a substitute, and this is not the first time I have’dedicated myself ‘. When I was young, I made a third-class film." Such bold words can only be said without hesitation by an "old Jianghu" like him.

Wang Baoqiang tries the image of "small open" for the first time

Wang Baoqiang pretended to be "Brother Pony" to tempt Fan Bingbing to laugh at himself for being too little

　　　　　　　 In the TV series "The Conspiracy" a few years ago, Liu Yunlong worked with Wang Baoqiang. However, this time, Wang Baoqiang in "Dongfeng Rain" has been completely "reborn", from a simple and honest silly boy to a "small open" in Greater Shanghai. Liu Yunlong said that this is all because of his "discerning eyes". "In" The Conspiracy ", Baoqiang is a big fool, and in" Dongfeng Rain ", he is’Little Brother Ma ‘. At the beginning, many creators had doubts, but I insisted on reshaping him. As a result, his shape really made everyone’s eyes shine."

　　　　　　　 For his first time playing the role of "Little Brother Ma" temperament, Wang Baoqiang still feels that "the aftertaste is endless", "This image is quite tempting to me, but it is not very enjoyable, there is no line, and he died after coming out for more than ten seconds." At this time, Fan Bingbing next to him immediately snatched the words, "It is very tempting to me. Baoqiang is very cute after wearing a suit, and the performance is also very brilliant." Wang Baoqiang’s new look can be recognized by the beautiful woman Fan Bingbing is not easy, but the "thrashing" time that makes Wang Baoqiang angry is too short, all because of Fan Bingbing, "I shot once in this spy movie, and Wang Baoqiang was killed by me."

Liu Yunlong embraces Fan Bingbing and Li Xiaoran

Liu Yunlong is unwilling to compare with "The Wind" Fan Bingbing praised it as "the first person in spy warfare"

　　　　　　　 Although Liu Yunlong’s directorial debut "East Wind Rain" received almost all bad reviews after the media premiere, Fan Bingbing was very complimentary of Liu Yunlong, "I think China’s espionage-themed films and television dramas originated because of Liu Yunlong. He is the vanguard of espionage dramas. It can be said that without Liu Yunlong, there would be no Chinese espionage dramas. This time he brought the espionage theme to the big screen, and the whole film also has his own style."

　　　　　　　 Both are espionage-themed films, which make people think of "The Wind", which achieved a win-win at the box office last year. However, Liu Yunlong is reluctant to compare his directorial debut with "The Wind". "First of all, these two films are not released at the same time, and there is no comparison in time. Secondly, the two stories are of different ages, and the tasks performed by the espionage personnel are also different. I haven’t seen" The Wind ", but I hope" Dongfeng Rain "can surpass" The Wind ". He said that no one is a prophet, and he doesn’t know what will happen tomorrow. Since he has done it, he will hope for a good result, and he can’t stop doing it because he is afraid of comparison. It seems that although many media reporters are not very satisfied with" Dongfeng Rain ", Liu Yunlong is still very confident in his work.

Next page More wonderful pictures

Image source: Visual China

Zhang Jinglun, Blue Whale financial reporter

Recently, Coca-Cola has issued price adjustment notices in Hebei, Henan, Shandong and other regions, following a clear price increase for a number of sodas under Pepsi Beverages.

At the same time as the price increase of "Liangle", domestic soda has increased the penetration of end point catering channels, and a new round of competition in the soda industry has kicked off.

In April, Hubei Swire Coca-Cola, Jiangxi Swire Coca-Cola, and Zhengzhou Swire Coca-Cola successively issued notifications of some product adjustments, saying that the supply price of some products was adjusted from late April, and the recommended retail price was adjusted from 3 yuan/bottle to 3.5 yuan/bottle, with a price increase of 16%.

In May, Pepsi Cola also announced an increase in the recommended retail price of its various soda products. In addition to the 550ml main product, the recommended retail price was adjusted to 3.5 yuan, and the recommended retail price of 900ml Pepsi, Qixi, and Meininda series products was adjusted to 5 yuan/bottle.

At the same time, Coca-Cola in Hebei, Henan, Shandong, Jiangxi, Jilin, Chongqing and other regions or outright or implicit price increases, but the end point price adjustment products and ranges vary.

Blue Whale financial reporters visited and found that the price of two 500ml plastic bottles of Coke in many supermarkets in Beijing has been consistent with the price adjustment notice, and the price of convenience stores such as convenience bees is slightly higher. The price of 500ml Coca-Cola is 4.2 yuan/bottle.

Blue Whale financial reporters contacted Pepsi and Coca-Cola about the price increase, but did not receive a reply as of the date of publication.

Why are drinks getting more expensive?

In fact, this round of beverage price increases has already emerged from the first half of last year. In February 2023, Nongfu Spring announced that it would adjust the price of 19L bottled water in Hangzhou by 2 yuan. Yakult also announced that the unit price of original flavor products would increase from 11.7 yuan to 12.8 yuan. In March 2023, the ex-factory price of some products of the "Flavor Power" brand would be adjusted by 3% -6%. From November 2023, the price of Master Kong beverages will increase in an all-round way – the retail price of packages in Master Kong tea and juice series products will be adjusted from 3 yuan/bottle to 3.5 yuan/bottle, and the retail price of 1L bottles will be adjusted from 4 yuan/bottle to 5 yuan/bottle.

Blue Whale financial reporters visited and found that the selection of beverages under 3 yuan is increasingly rare. Most standard packaged juice drinks, tea drinks, soda, etc. are priced at more than 3 yuan, and high-end drinks are more expensive. In convenience stores, drinks under 5 yuan have become difficult to find.

The owner of a convenience store in Chaoyang District, Beijing revealed that the unified estimate will also increase prices in the future, and it has been notified that it will be next month.

Behind the frequent price increases of beverage brands is the cost crisis.

A bottle of beverage involves raw materials in multiple fields, usually including cane sugar, PET resin and cartons. According to the Minsheng Securities Research Report, sugar accounts for 31% of the cost composition of the soft drink industry, preform PET accounts for 19%, and cartons account for 18%.

Industry analysts believe that as the cost of raw materials, packaging, and transportation increases, beverage producers are facing higher cost pressures.

For sugary beverages, the fluctuation of white sugar prices determines the price of beverages. According to data from the Food and Agriculture Organization of the United Nations, due to the El Ni?o phenomenon, the output of sugar-producing countries India and Thailand has declined. On September 6, 2023, the price of white sugar was 7,390 yuan/ton, a record high in nearly 13 years.

The price of PET (a polymer polyester material), the main raw material for beverage packaging bottles, is also rising. Nongfu Spring mentioned in the 2022 annual report that the price of crude oil has risen, and the price of raw materials such as PET, a downstream product of crude oil, has risen significantly, increasing the cost pressure on drinking water and beverage companies that use PET and other materials as the main raw materials for product packaging.

In addition, the high cost of marketing activities, or also an important reason for the price increase of beverages. Take Dongpeng Special Drink as an example, the sales cost reached 1.956 billion yuan in 2023, an increase of 34.94% year-on-year, and the funds used for advertising alone cost 860 million.

Continuing to hold high advertising and marketing, there are also Dayao Beverages. Recently, Dayao Beverages has been advertising "Big Soda, Drink Dayao" in the Beijing subway at Xizhimen Station, Wangfujing Station, Guomao Station, Chaoyangmen Station, Xidan Station, Qingnian Road Station, Hujialou Station and other Beijing subway stations.

The relevant person in charge of the Dayao brand said: "The 2024 Dayao brand advertisement has landed at more than 80 stations and 270 points in the Beijing subway, and the exposure number is estimated to be 1.60 billion." Although such large-scale advertising actions are currently concentrated in Beijing, it cannot be ruled out that in the future, when conditions are ripe, similar advertising actions will be carried out in Shanghai, Guangzhou, Shenzhen and other cities and regions step by step.

Domestic soda develops catering channels

When it comes to the dominance of carbonated beverages, only "two music" can compete in the entire market. Foreign brands "dominate" in the retail channel, while domestic sodas such as Bingfeng, Arctic Ocean, and Dayao choose to "find another way" – start again in the catering channel.

Born in Inner Mongolia, Dayao soda has gone national with its strong presence in the catering channel.

Luo Yun, executive director and executive deputy general manager of Dayao Beverage, said in an interview that the soda giants are not interested in catering channels, which gives Dayao the opportunity. At present, Dayao has nearly one million end points in catering channels, all of which are run out of the marketing team. In contrast, other circulation channels are not so difficult to do.

According to the data disclosed by the big kiln, more than 85% of the sales of the big kiln currently come from the catering channel, and 78.4% of consumers choose to buy the big kiln from the catering shop. It can be seen that the big kiln is highly dependent on the channel of the middle and low-end catering market.

When Blue Whale financial reporters visited, they found that while the price of "Liangle" rose, many domestic soda brands reduced prices in catering channels.

The owner of an iron pot stew restaurant told Blue Whale Financial Reporter that consumers will bring a bottle of Coke or a large kiln when purchasing soda, and the sales volume is basically the same. The large kiln in our store has a coupon on Meituan, and the group buying price of 520ml is 3.9 yuan/bottle. Large-capacity packaging looks more cost-effective.

Blue whale financial reporter to check the big kiln Taobao flagship store found that a box of 12 bottles of 520ml big kiln orange Nuo price of 59.9 yuan, equivalent to 4.99 yuan/bottle, higher than the restaurant group buying price. And in some supermarkets in Beijing, 520ml glass bottle big kiln price of 5.9 yuan/bottle.

An industry insider told Blue Whale Financial Reporter, "The catering channel is still the one that performs better at present, thanks to the considerable profit margin it gives the catering end point. People who run takeout, Didi drivers and other people will order the big kiln when they eat, and the big kiln can be sold in the suburbs, but the urban area is short of heat. Compared with the professionalism and standardization of the supermarket channel, the catering channel is more loose, and the boss basically takes profit as the reason."

In addition to the large kiln, the prices of Arctic Ocean and Bingfeng in the catering channels have also been reduced.

Blue whale financial reporters visited and found that in a Shaanxi restaurant in Chaoyang District, the group buying price of 330 ml Bingfeng soda is as low as 2 yuan. In a hot pot restaurant in Dongcheng District, the price of 248 ml glass bottles in Arctic Ocean is 3.2 yuan/bottle, which is 60% lower than the recommended retail price.

It is worth mentioning that in March this year, Bingfeng issued the latest notice for distributors at all levels in Xi’an. According to the notice, in response to the relevant calls of the brand to profit consumption and boost consumer confidence, Bingfeng recommends that all food and beverage retail stores at the end point implement the latest price system of 2 yuan per bottle for Bingfeng 200ml glass bottle products (including orange-flavored soda, apple-flavored soda, sour plum soup, and sugar-free orange-flavored soda).

Industry analysts point out that the deep cultivation of domestic soda brands in the catering channel reflects their strategic adjustment in the competition with foreign brands, that is, to take advantage of price space and localization advantages. However, in order to achieve a significant increase in market share as a whole, domestic soda brands still need to overcome multiple challenges such as branding, product innovation, and cost control. It is difficult to maintain price advantage and emotional marketing alone.

Will domestic soda prices follow suit?

In fact, since May last year, Coca-Cola has been quietly raising prices in many places, and the standard size of soda has been raised from the original 3.5 yuan/bottle to 3.8 yuan/bottle.

But the price increase did not have any impact on its sales, and its revenue and profit both increased. According to the 2023 performance report released by COFCO Coca-Cola’s parent company, COFCO Foods, sales revenue reached 21.446 billion yuan during the reporting period, an increase of 2.3% year-on-year. Adjusted EBIT (EBIT) and EBITDA (Earnings Before Interest) increased by 10.7% and 13.3% year-on-year respectively; profit reached 1.386 billion yuan during the period, an increase of 14.47% year-on-year, and profit grew faster than revenue.

The owner of a convenience store in Beijing’s Chaoyang district also said that the price increase had little impact on the sales of "Liangle". "After so many years of cultivation, consumers still can’t live without Coke for a while, which is a bit addictive."

So will domestic soda follow the pace of price increases?

Xiao Zhuqing, an expert in the fast-moving consumer goods industry, believes: "The cost increase is more lethal for small and medium-sized enterprises, because these enterprises do not have the procurement scale and supply chain advantages. For big brands, part of this pressure will be passed on to suppliers. But if the cost pressure continues to increase, Coca-Cola’s price increase will also drive up the price of the whole industry."

"At present, major companies are carrying the pressure, because the price increase will bring a series of consequences such as the reduction of channel profits, so the channel will represent other brands that do not increase prices. If only Coca-Cola increases prices, it will bring opportunities to competitors, so companies will be very cautious about price increases," Xiao Zhuqing said.

Original title: "The price of" Coke "has risen, and the soda market is surging."

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Wang Jianlin, China’s former richest man once again mired in a cash flow crisis, is frequently selling his shares and assets in response to the urgent need to be caught off guard and the huge share buyback pressure facing the possible failure of Zhuhai Wanda’s listing at the end of the year.

At this moment,A mysterious post-80s businessperson stepped forward and bought a 49% stake in Wanda’s investment for 2.262 billion yuan.In addition, Wanda has successively transferred equity and reduced its holdings to Lu Lili, the proprietress of Oriental Fortune, and Xinxian Rongzhi. Wang Jianlin has temporarily weathered the crisis.

And this billionaire, who is not well known to the outside world, is Ke Liming, the chairperson of the board of directors of Chinese Confucianism and Italy. He crossed the border from hedge funds to the film investment field, and in this extremely risky industry, he frequently hit hit hit hits and became famous.

He does business with Pony Ma, China’s Confucianism and Tencent’s equity business is closely tied; he once helped Xu Jiayin, who was in crisis with blood transfusion; now this man, who is difficult to open the company’s official website and hard to find on the rich list, has become Wang Jianlin’s "white knight".

However, behind these transactions, there was his meticulous planning and the huge ambition of capital operation.

First, concocting explosions

Movies are a business with a very high failure rate, even for big productions, well-known directors, and popular movie stars, there are many precedents for capsizing in the gutter.

As Yan Yan, a partner at Saifu Asia Investment Fund, put it, "art and the box office seem to be in constant contradiction."

In recent years, the market environment of the film and television industry has deteriorated, and the original "the principle of factor sparsity" has become the "rule of nine".Only the top 10% or even 5% of movies can make money.

But in this miserable track, Colliming, who debuted halfway, rarely failed in the early days of his business.

After graduating with a master’s degree in finance, he took a step-by-step job at Persistent Hedge hedge fund in Hong Kong. In 2009, Asian finance swept the entire capital markets. It was said that he lost money in the stock market that year, and then decided to leave the financial industry and start a new business.

This year, he took the remaining 2 million yuan to the advertising company founded by his brother Ke Jiuming, and renamed the company "Beijing Ruyi Xinxin Film Investment Company" (Referred to as Ruyi Films)…

Ruyi Pictures initially cut into TV dramas. With years of investment banking thinking, he has a high degree of sensitivity and judgment on the cost and profit prospects of TV dramas, and almost "can roughly estimate the production cost after reading the script".

During this period, Ruyi Films planned and produced well-known works such as "Iron Teeth Bronze Teeth Ji Xiaolan 4", "Ex-Wife’s Station", "Spring of Li Chun" and "Woman of the Swordsman Family". The TV series "No War in Beiping" won the Magnolia Award, the Flying Sky Award and the China Golden Eagle Excellence Award.

Due to the saturation of the TV drama industry, he turned his attention to movies. After studying classic IPs such as Marvel, Ke Liming decided to cut into the IP and set up a "Confucian-Italian Books" company, planning and publishing the "To Youth" series, and successively acquired "Langya Bang", "Biography of Miyue", "Three Lives and Three Miles and Ten Miles of Peach Blossom", "No War in Peking" and other best-selling online articles, and turned them into film and television dramas.

In 2013, Ruyi Film and Zhao Wei jointly produced the "To Youth" series of films, which became an instant hit. After that, the box office of "Old Boy" and "Small Times 3/4" became popular, and the company became a well-known producer on the big screen overnight.

And "Old Boy Raptor Crossing the River" spawned the hit song "Little Apple", which also introduced the outside world to Colliming’s marketing talents.

In recent years, although there are not many works invested by Confucianism, there are not a few excellent performers. Behind the box office 5.40 billion "Hello, Li Huanying" and this summer box office champion "Vanishing She", there are Confucianism Pictures.

"I would never define myself as a filmmaker, I am an investor," Mr. Colliming stressed in an interview. It was the abandonment of past film industry empiricism that allowed the young man to create a methodology using investment models and financial thinking.

He brought quantitative analysis and big data to the extreme, and established a unique evaluation system. First of all, he subdivided the theme into characters, emotions, scenes, freshness, etc., and conducted data analysis on these subdivisions.

Secondly, it summarizes the "eight-character formula" of popular IPs –Life and death, poverty and wealth, love and hate, poverty and prosperity.

If a work gets more than "7 points" in his own evaluation system, Ke Liming will immediately start the director’s "database" and match it with the director’s strengths and weaknesses, audience ratings of past works, and box office results, thereby increasing the success rate of high-return births.

In Ke Liming’s view, investing in movies is like investing in stocks. "It is similar to studying the relevant indexes of the broader market. What is the standard index of the broader market, and what is the correlation of the same industry? It is completely operated according to the analysis method of stocks."

It can be said that Colliming’s style of play was undoubtedly a dimensionality reduction blow to the Chinese film industry at that time. He used a capital yardstick to reshape the film production process and became a rising star in the industry.

II. Capital thinking

In the golden age of Chinese movies, it would be a pity if Ruyi Pictures’ perfect capital story was not realized in time.

For the investment banker, this is a once-in-a-lifetime opportunity.

As early as August 2014, China Technology Holdings planned to acquire Ruyi Pictures in 1.50 billion, and the valuation at that time was based on the latter’s performance commitment of 130 million yuan in 2015.

At that time, the market was full of doubts. Colliming explained that the company already had a lot of IP reserves, which was equivalent to driving down future costs. He stressed: "The value of the entrance cannot be evaluated. If we can produce five movies in the next year, and the box office will be 35 billion yuan per year, then our value will be underestimated."

But for this practice of using future profit promises as valuation reference coordinates, regulators paid close attention, and investors also had many controversies. Finally, a year later, the deal collapsed.

In 2015, Tianshen Entertainment’s M & A fund announced the acquisition of 49% of Ruyi Film for 1.323 billion yuan in cash. That is to say, in just one year, Ruyi Film’s valuation has reached 2.70 billion yuan, soaring 80%.

But less than a year after the acquisition, Tianshen Entertainment sold it to Dayu Assets for 1.617 billion yuan, and the overall valuation of Ruyi Pictures has risen to 3.30 billion yuan.

In 2020, Ke Liming’s life trajectory is linked with Ma Ma and Xu Jiayin. At that time, Hengteng Network, which aspires to become "China Netflix", 7.20 billion Hong Kong dollars(6.60 billion yuan)Fully acquired assets such as Ruyi Film, Pumpkin Film and Television, and Jingxiu Network. At this time, the valuation is nearly 5 times that of 2014.

However, a few months later, Hengda debt thunder, Hengteng network shares were sold. During the period, Ke Liming to 4.433 billion Hong Kong dollars to take back Hengda held 739 million shares, than when he sold to Hengteng network a lot more expensive, which is also the side of ke justice.

Since then, Hengda has been reducing its holdings all the way, eventually cashing out more than 10 billion Hong Kong dollars and clearing all its positions. In 2021, Hengteng Network was renamed China Ruyi, and Ke Liming served as the chairperson of the company.

In addition, Ruyi Pictures has also spread "scandals" about capital transactions with Jixiang and Shanshan.

Hengda out, the relationship between Tencent and Ruyi film increasingly close, in addition to subscribing to China Ruyi just issued 4 billion Hong Kong dollar fixed share, but also in the content authorization, membership sharing and pumpkin film cooperation, but also for Ruyi games to provide technical services and channel promotion help.

It can be seen that,Since he started his business, Ke Liming seems to have set the goal of capital operation for Confucianism.He used a brand-new routine to invest in movies, finding a new way to support non-professional directors such as Xiao Yang, Jia Ling, and Chen Sicheng, and forcefully broke out into a world.

After studying the overseas streaming media model, Ruyi’s Pumpkin Movie is benchmarked against Netflix, with the ad-free membership system as the highlight, with the content production of Ruyi Pictures, the content authorization of shareholder Tencent, the experience of using Pumpkin Movie, and the film and television fans.

In addition, its Jingxiu Games can also be developed in conjunction with the IP of Ruyi Reserve, realizing the trident combination of "film and television production, investment + streaming media + games".

From finance to film, Mr. Colliming has struggled to find ways to raise the valuation of his stake, and now, in the midst of Wanda’s troubles, he has the chance to take a stake in China’s largest cinema company.

III. Engage in the downstream

There is one similarity between investing in the stock market and investing in movies, and that isIt is impossible to predict accurately forever.

Perhaps a certain method has a very high success rate in a particular period, but times change, audience preferences, trends, and changes in artistic techniques are unpredictable, and it is impossible to eat fresh food all over the world.

Moreover, even if you bet on popular works, it does not mean that you will be able to make money. For example, in 2013, the box office of "To Youth", "Old Boy" and "Small Times" invested by Ruyi exceeded 1.50 billion, but Ruyi Xinxin lost 2.53 million yuan that year.

Film and television investment and PE/VC investment are very different in terms of returns. Venture capital may be able to generate huge returns through one or two successful projects, helping companies gain fame in the industry and acquire more good projects.

But film investment is difficult. On the one hand, the film industry chain is like shooting a movie, which is long and complex. Of the box office revenue of the movie, 3.3% is used to pay taxes, 5% is given to the film development fund, and the remaining nearly 50% goes to the theater.(Or theater brand side)4% to 6% goes to the distributor, and about 40% goes to the producer.

So the movie income is shared by everyone, and the current movie investment is basically produced by many parties(Investment)Although Ruyi has bet on multiple hits, they are all jointly produced in "Vanished Her" and "Hello, Li Huanying", not the first investor, and the share is limited.

On the other hand, a good movie cannot find a so-called fixed formula. After the success of Ruyi Film in 2013, the follow-up of its own IP works was weak, which caused the youth to change the main creator and hit the street; the movie version of "Three Lives, Three Worlds and Ten Miles of Peach Blossom" was complained as a bad movie.

Since the beginning of this year, among the works invested by Confucianism and Italy, the low-cost production of "Keep You Safe" has performed well and is expected to generate some profits, but "Exchange Life" is likely to lose money, and the movie "Enthusiastic" is still in theaters.

In 2022, China’s Ruyi, which originally relied on film investment, accounted for 88% of its business composition, plus Internet community value-added services accounted for more than 90% of the income, while content production only received 100 million yuan of income, accounting for only 8%.

That is to say, in the cold winter of the film and television industry, it is Pumpkin Movies that has supported the company’s basic disk. China Ruyi has not released the latest user data of Pumpkin Movies, but as of the end of 2021, Pumpkin Movies has accumulated registered member 70.84 million, an increase of 101% year-on-year; cumulative paid subscription users 28.68 million, an increase of 472% year-on-year.

Although after years of hard work, Confucianism has amassed a high reputation in the industryThe contribution of film investment to performance is limited and volatile.

Today, after investing in Wanda, Shanghai Ruyi indirectly holds a 9.8% stake in Wanda Film, although as a financial investment. But through this deal, Ke Liming has successfully intervened in downstream channels. You know, Wanda Film is the absolute leader of domestic cinema chains. As of the end of June 2023, Wanda Film’s market share reached 16.8%.

Colliming pulled Wang Jianlin, and the feedback he got must be the convenience of arranging films in his works, as well as the greater voice over the cinema.

Write at the end

In the film and television industry, the only constant is change itself.

"Li Du’s poems have been passed down through the ages, and so far they are not new." It is the norm for a generation of newcomers to replace old people.

When Ke Liming joined the industry, he built a country with investment banking thinking, and his valuation soared and his reputation grew. But today, his thinking has seemed a little old. Investing in Wanda may be able to make it new by supplementing the industrial chain.

But for a company whose performance fluctuates so violently, relies heavily on the streaming business, and has little profit from movie investment, it has little effect on increasing market value other than following the fluctuations of the industry market.

Of course, this is also the flaw of all film and television companies, not Colliming alone.

This article is from the WeChat official account:Tide WAVE (ID: WAVE-BIZ)Author: Xie Zefeng, Editor: Yang Xuran

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Yu Development (000514)Signed Supplementary Agreement III with the Land Use Affairs Center of Chongqing Economic and Technological Development Zone, and reached an agreement on adjusting the payment time of the remaining price of the second phase of the group purchase project and the liability for breach of contract. According to the agreement, the final payment of the second-phase group’s house purchase is about 243 million yuan, which will be paid before December 31, 2024 at the latest. The measured construction area is about 63,400 square meters, and the total price is about 704 million yuan. This move is conducive to the progress of the project and the steady development of the company, and does not harm the interests of shareholders.

　　[Industry of car home] On December 16th-17th, the Global Smart Car Industry Summit (GIV2022) hosted by committee of 100, an electric vehicle from China, was held in Hefei. At the meeting, BU COO, Huawei’s smart car solution, and Wang Jun, president of the smart driving solution product line, said that we should build an independent and innovative smart driving technology system. After cutting off the supply of high-performance GPU chips in the United States, it has a huge impact on the field of autonomous driving. The rising architecture built by Huawei is self-developed from the bottom hardware, AI framework, training platform and tool chain, and does not rely on American technology.

　　Wang Jun introduced that after more than three years of development, Huawei’s smart car solutions have entered the stage of scale delivery. By the end of October this year, Huawei had released 1.72 million sets of components. Now it is the development stage of fuel vehicle to electric vehicle, and it is evolving to intelligence. Electrification is the change of energy system, and the essence is still the change of hardware. Hardware determines the upper limit of experience, and the performance and experience of electrification will gradually converge. The differentiation of electric vehicle experience mainly comes from intelligent systems, especially intelligent cockpit and intelligent driving. There are great differences between different models. The core of intelligence is computing power, software and data. Hardware capability is only the lower limit of experience, while software determines the upper limit of experience.

　　In practice, Huawei found that electrification is the best carrier of intelligence, and there are great differences between them. These two completely different technical systems, Huawei is trying to deeply integrate them, resulting in the effect of 1+1>2, becoming a bridge on the road of intelligent transformation of automobile enterprises and creating an intelligent electric vehicle with the best experience.

　　Intelligentization is a new track. Huawei believes that the system with the best experience and leading technology can be built by adopting the full-stack integration solution, such as the HarmonyOS cockpit system with optional mode and the high-order intelligent driving assistance system with HM mode. However, this method also faces the problems of large investment, difficult technology and long cycle. In the process of building a full-stack solution, Huawei introduced parts technology and products, and adopted diversified modes of cooperation to achieve a win-win situation according to the situation and needs of different car companies.

　　Wang Jun said that smart cars are highly personalized, customized and high-value consumer goods that can be produced in large quantities. To achieve a balance in contradictions, we need a strong infrastructure and development platform, which can be flexibly customized to form differentiation, and can be quickly developed and replicated. Huawei Smart Car Digital Base can provide basic network and hardware platform for car companies, and also provide basic software platform including underlying operating system, atomization service and development tools, so as to improve development efficiency, enhance experience through vehicle collaboration, and reduce development difficulty through open interface. Many models applying this platform are under development, and will be released and listed one after another from 2023. The new model has stronger expansibility and faster iterative development speed. On September 28th, 2022, SDV Working Group of China Automobile Industry Association released the official version of Software-Defined Automobile Service API Reference Specification 3.0, including 501 atomic service API interfaces and 343 equipment abstract API interfaces. As an important member of SDV working group, Huawei has completed the system domain integration with more than 30 devices from more than 20 manufacturers based on standardized interface specifications, and the development efficiency of new services has increased tenfold.

　　Wang Jun shared two integrated solutions. In terms of intelligent cockpit, Huawei deeply integrates the minimalist human-computer interaction experience of smart phones with the sophisticated space experience of automobiles, and builds a full-stack intelligent cockpit solution Harmony Space to provide full-scene smart travel services for drivers and passengers. Huawei is constantly improving its capabilities in voice, multimodal interaction, screen, Huawei Sound and ecology, which will be gradually released in the future.

　　Based on the Harmony OS car operating system, the partners jointly define the hardware interface, so that the hardware can be plug and play, replaceable and upgraded, and diversified hardware can be interconnected. Nine types of CASE are developed for car scenes, which open the language, vision, Huawei Sound and the underlying hardware capabilities of partners to applications through API interfaces, and rapidly develop a multi-device cooperative cockpit system. Our partner’s car canopy, electronic rearview mirror, holographic projection, steering system and intelligent health seat equipment are being applied to customers’ new models one after another after the integration test, helping partners to achieve commercial success and build innovative cockpit experience for consumers.

　　In terms of intelligent driving solutions, Wang Jun believes that intelligent driving can’t be achieved by piling up hardware, which can’t produce a good experience. Now the market is very "rolled", and we can often see how much computing power and sensors are deployed in publicity, but what kind of intelligent driving experience can be achieved is uncertain. Three years ago, we defined the highest hardware specifications in the industry at that time. Later, everyone said that Huawei’s intelligent driving system was good. Because the hardware configuration was very high and strong, the industry began to "roll up" in hardware competition, and fell into a strange circle of attaching importance to hardware, ignoring experience and being weak in security. This should not be advocated.

　　The most difficult thing for intelligent driving is the breakthrough of a large number of long-tail difficult scenes, which requires strong software algorithm ability and massive test and verification accumulation to achieve the most comfortable driving. Moreover, it is the best intelligent driving system to be safer than human driving. Huawei has been pursuing the ultimate experience similar to human driving. In September, Shenzhen officially released the high-precision map, and the Extreme Fox Alpha S HI version equipped with Huawei ADS system launched the NCA self-driving navigation assistance function for Shenzhen car owners. Huawei ADS is the first system to support advanced driving assistance in urban areas. I often drive this car when I go to work, and I use self-driving throughout the 20-30 km road, making it easy to realize point-to-point intelligent driving assistance. At present, the function of urban NCA depends on high-precision maps, and the cycle of composition and map review is relatively long. With the gradual release of high-precision maps in major cities in China, the function of urban NCA will be opened one after another, and the function of urban NCA in Shanghai will be officially launched in December.

　　Safety is the core of intelligent driving. Huawei proposes that driving should be safer and driving should be easier. Huawei has designed a 360 safety protection system with 16 active safety functions when driving, which gives full play to the integrated sensing ability and improves many active safety capabilities. For example, the traditional AEB, Huawei is faster, can find abnormal objects and realize active safety treatment. The sensing system configured for self-driving can be used in driving, and the overall self-driving hardware equipment is worthwhile. At present, the intelligent driving system is basically a fragmented experience. Huawei focuses on three driving scenarios: high-speed, urban area and parking, and strives to break through difficult scenes, open up the self-driving function of the whole scene, enhance the continuity of user experience and make intelligent driving easier.

　　Wang Jun called for building an intelligent driving technology system with independent innovation. Not long ago, the United States restricted the export of high-performance GPU chips to China, and AI sanctions began to be implemented. High-end chips mainly serve servers in high-performance data centers and are used for large-scale AI training in the cloud, which is very important for AI algorithm training of autonomous driving. Cutting off the supply of these high-end chips has a huge impact on the field of autonomous driving. Huawei has built an AI infrastructure solution for the whole scene of "end, edge and cloud" based on the AI processors of the Ascension series, covering the whole process of reasoning, training and deployment in the field of in-depth learning. Ascension architecture is self-developed from the bottom hardware, AI framework, training platform and tool chain, and does not rely on American technology.

　　The core of Huawei’s intelligent driving computing platform MDC is Ascension Series. Based on Ascension Computing, an Octopus cloud training platform is built, and an intelligent driving development, training and deployment platform with end-cloud collaboration is built, which takes root in technology and gives the world a second choice. Huawei has migrated all the training of intelligent driving to Ascension architecture, which means that many operators of Huawei’s own training have been built on Ascension and are open to other algorithm developers.

　　"We hope that everyone can use this system together, the crowdfunding operator library, and continue to develop in the black land of China, getting better and better. We will continue to work closely with universities and educational institutions to provide developers with training in Ascension System, and provide tools and technical support in the process of migrating to Ascension, and join hands with China’s industrial partners to build an independent and innovative intelligent driving technology system, share technological innovation achievements and win the future of intelligent driving. "

　　Do you remember the positioning of the short video at the beginning? Music short video community platform.

　　Recently, the music of short videos seems to be coming back. On July 4th, Tik Tok music co-singer Hu Haiquan created the first music comprehensive "Hi, listen to me! ",from online Live broadcast to online live show; On July 5th, the column "The Original Singer Comes" created by Aauto Quicker Music Institute opened the King’s Harbor Music Season, and many Aauto Quicker musicians joined hands with the original singer of the King.

　　Also on July 5th, Aauto Quicker Film and Television Account launched a video in Weibo to launch the Aauto Quicker Women’s Team in the form of a promotional film, although many netizens commented that they didn’t know what Aauto Quicker’s intention was to launch the Women’s Team, whether it was to enter the entertainment circle seriously or just for a publicity. However, the combination of Aauto Quicker Laotie and the women’s group still attracted great attention, and it quickly boarded the hot search in Weibo on the day of announcing the formation of the group.

　　The two short video platforms have made some moves in the music field. Should we take the music road again or expand the music territory? The love-hate entanglement between short video and music, can we take advantage of the situation to rub out a new fire? After injecting the fresh blood of short video, can Chinese music create a brand-new content ecology?

　　Tik Tok and Aauto Quicker cross the border.

　　Self-made music IP program attack

　　If explosion is the key word of short video platform in the music industry last year, then this year, short video platform shows more obvious action, that is, cross-border.

　　The cross-border here refers more to the integration of the platform based on the existing resources and advantages, and the innovation of the gameplay activities within the platform and the redistribution of resources for musicians, so as to further improve the efficiency of music distribution, announcement and even incubation, and explore more cash opportunities.

　　Specifically, how is the platform done? On the one hand, it is to promote the interaction between musicians, constantly invite famous Chinese classic singers, and interact with the new generation of musicians on the platform to enhance the visibility of self-made programs; On the other hand, it is to get through the content linkage. At this point, based on the platform’s star appeal and unique gameplay, different platforms clearly reflect the differences in gameplay.

　　"Yunpa Music Week" was launched from Aauto Quicker and Taihe Music, and "Lian Mai Yin Yue Hui" was launched, and Jam Hsiao held the first online concert in Aauto Quicker, becoming the first person in the concert of Aauto Quicker star living room; Tik Tok also joined many powerful singers in Chinese music field to launch "DOULIVE Sofa Concert" and "Doulive at the scene".

　　This time, the music opened in Tik Tok is a comprehensive "Hi, Quan listens to me! In the two-hour live broadcast, in addition to singing songs, there are also forms of talk show, continuous wheat and magic. As the first singer to cooperate with Tik Tok, Hu Haiquan is also like the vanguard sent by Tik Tok to test the water.

　　In addition to Hu Haiquan’s performance with musicians, friends in the circle, such as Joker Xue and Michael Chen, also helped to appear in the live broadcast room. According to statistics, the cumulative number of people watching the live broadcast exceeded 2.4 million, and the Tik Tok hour list was TOP1, which dominated the list during the live broadcast.

　　On the other hand, Aauto Quicker reached a cooperation with Emperor Entertainment in the sixth live broadcast of the self-made music section "The Original Sing Comes", and launched a series of activities. Four Aauto Quicker musicians, including Xiaohua himself, KINOMOTO SAKURA Junda, Zhibao and Hong Kong Mongkok Xiaolong Nv Long Ting, joined hands with Joey Yung, Hacken Lee, Twins, Kenny Kwan W. Jr. and Angela Hui. Six King Hong Kong music singers settled in Aauto Quicker, and collectively released videos, covering familiar songs such as "Serenade of the Moon" and "Red Sun", which revived the public’s feelings for classic Hong Kong music.

　　From the formal point of view, it is more inclined to live music interaction, especially through the form of continuous wheat, so that the cover singer and the original singer can be in the same box remotely, which is relatively weak in appreciation and enhanced in interest.

　　According to the person in charge of Aauto Quicker Music, The Original Singer Comes is an annual music platform that Aauto Quicker continues to operate and spread throughout the year. It explores the presentation and operation of musicians in the form of columns. It has been launched six times before, including Mira, Hu 66, and Hailai A Mu, the original singer of Teenager, and so on, all of which have gained some attention.

　　Whether it’s Aauto Quicker’s "The Original Singer Comes" or Tik Tok’s "Hi! Listen to me, these self-made IP columns or programs tailored for musicians undoubtedly provide musicians with more sufficient performance space, making musicians’ personal style more distinct, and the form is not limited to a single performance, but more penetration at the level of music peers and fans.

　　It is worth mentioning that with the in-depth development of music content on the short video platform, a particularly fierce tug-of-war for copyright has immediately begun.

　　For example, last month, Jay Chou settled in Aauto Quicker as a spokesperson and opened the first Chinese social media account. Later, he also launched the audio clip and MV clip of the new song "Mojito" on the short video platform in Aauto Quicker for users to use as short video creation materials.

　　Tik Tok, also not to be outdone, immediately announced that he had reached a copyright authorization cooperation with Jewel Music on the short video platform for all song clips and song MV clips. Tik Tok Station also launched the exclusive song list of Jay Chou simultaneously, including the past tracks and future new songs of Jewel singers such as Yuan Yonglin and Pai Weijun.

　　The two sides successively won the copyright of Jay Chou’s new songs, and the secret rivalry behind the short video platform surfaced, which also brought more vitality to the music industry. Of course, only when the protection of music copyright becomes subconscious can it help the short video and the music industry to develop together.

　　The New Cradle of Musical Talents

　　Will short videos be the future of Chinese music?

　　The ambition of short video platform is not limited to this. Besides being a channel for spreading music content, it also wants to be a platform for creating music content. For this reason, Tik Tok and Aauto Quicker have successively launched a series of music talent support programs.

　　On June 22nd, Tik Tok officially announced the branding of Tik Tok music through the online conference of "Invisible Concert", and at the same time launched the "2020 Tik Tok Seeing Music Plan" and "Tik Tok Musicians’ Hundred Million Yuan Subsidy Plan", which is also the first platform in the short video industry to implement the "music subsidy model" for musicians.

　　Different from the traditional streaming media music platform, as a short video platform to support musicians, Tik Tok will complete an upgrade from the amount of songs played to the amount of songs used. At the same time, it will also launch a live tour of the city and live broadcasts of five major tracks.

　　In fact, the support of short video platform for musicians can be traced back to a long time ago. As early as April 2018, Aauto Quicker officially launched the "Aauto Quicker Musician Program", which is dedicated to supporting original musicians with musical dreams all over the world, and escorting high-quality original musicians through intelligent and accurate push, 100 million yuan of traffic resources, customized exclusive songs, ace channel publicity, exclusive identity authentication, rich work sharing and other forms.

　　This year, Aauto Quicker Music also launched an incentive plan of 100 million yuan, and jointly launched the "No.12 Record" annual singing contest with QQ Music. Musicians who passed the preliminary contest will become the first creators to benefit from the incentive plan and automatically enjoy the extra benefits of doubling their income.

　　According to the data of the platform, in 2019, the Top500 music anchor in Aauto Quicker rose by over 800 million yuan, and the anchor with 10,000 powder broadcasted for an average of one hour a day, with an average monthly income of over 3,000 yuan; The anchor with 1 million powder broadcasts an average of 2.5 hours a day, with an average monthly income of more than 100,000 yuan.

　　If the competition for music copyright in Tik Tok and Aauto Quicker is regarded as the allocation of current music resources by short video platform, then the competition for music talents by Tik Tok and Aauto Quicker is the layout of short video platform for the future music market.

　　Short video platforms, represented by Tik Tok and Aauto Quicker, are changing the music ecology of the Chinese music scene through the form of "10 billion traffic+100 million yuan subsidy". The relationship between the traditional streaming media music platform and the audience has been changed by the stronger user participation of the short video platform, and the pattern of the music battlefield may usher in a new reshuffle.

　　Short video incoming tone integrated IP

　　What can it bring to Chinese music?

　　It is not difficult to understand why the short video platform tries to synthesize sound.

　　With the development of content, music does not only exist as the playing background of the platform, nor does it stay at the level of musicians’ announcement, but based on this, it extends the pan-entertainment ecology that belongs to the short video platform alone. The platform forms a more complete ecological closed loop by constantly intervening in the upstream and downstream of the music industry, such as marching into music variety.

　　According to Ai Media’s Thirty Years’ Research Report on Chinese Music, music variety has the advantages of being more diverse, younger, vertical and deeper, and has become a high-quality channel for cultivating original musicians and exporting original songs.

　　If the short video platform deeply enters the sound synthesis, it will have a certain impact on the whole digital music industry. First of all, in terms of copyright precipitation, copyright has always been the key to the short video platform’s efforts in the field of music. Self-made programs on the platform mean that music copyright will be directly given to the platform, which is also the basis for Tik Tok Aauto Quicker to attach importance to self-made IP programs.

　　Secondly, in terms of music distribution, this has always been a significant advantage of the short video platform, that is, traffic support plus algorithm distribution. The short video platform with many years of experience in advertising has obviously applied this set of combination boxing to perfection.

　　Finally, in the realization of music IP, whether musicians or music works, the platform has always focused on sustainable long-term value. Nowadays, the diversified business realization mode with music IP as the core has gradually become the mainstream. If the short video platform can expand the existing music IP into music variety IP in the future and explore more ways to realize it for musicians, it will certainly promote the business model of Chinese music to be advanced.

　　To sum up, compared with the long video platform, the short video platform cross-border sound synthesizer also has its own advantages, which is the unique value of the short video platform. This is not contrary to the long video platform, but the platform uses its own advantages to cooperate and jointly promote the fine operation and industry evolution of Chinese music on the basis of its own differentiated functions.

　　Source: rhinoceros entertainment, entertainment business observation, etc.

　　The online "fried group" code is generally one in 10 yuan.

　　Recently, some netizens said that their WeChat was used well and was suddenly pulled into a group. Then, the mobile phone crashed, and nothing could be opened, and they could not exit the chat box, and even flashed back. Many netizens have encountered the same situation when using WeChat, and it can’t be solved whether it is restarted or disconnected.

　　It is understood that this situation in WeChat group chat is likely to be "bombed". The so-called "WeChat group bomb" is to send some character codes, a large number of animations or expressions in WeChat group chat, which takes up a lot of mobile phone space, causing all users who receive messages to be overwhelmed.

　　Recently, a reporter from Beijing Youth Daily found that it only takes a few tens of dollars to buy a WeChat "bombing group" code that can cause other people’s mobile phones to crash. There are even people who specialize in the business of "bombing on behalf of" and "defusing".

　　Personal WeChat was "bombed" to paralysis

　　A few days ago, Xiaobin, who is doing business in Wechat business, sent a message in the WeChat circle of friends. "From yesterday afternoon to today, WeChat was hacked by unscrupulous people, and it was always embarrassing. The group wanted to return it and could not return it." Xiaobin told the reporter of Beiqing Daily that on the 21st, she didn’t know who was dragged into a group, and then a lot of group chat information poured in, trying to open it to see what it was, but the phone crashed at the moment of entering the group chat. "Group chat and WeChat can’t be retired, and they are stuck in the interface, so they can only turn off the phone and restart it."

　　Xiaobin said that this is the first time that she has encountered this situation. Such a thing has affected her business. "When I open WeChat, I get stuck, and the information sent by customers and businesses can’t be seen at all." After the incident, Xiaobin tried to quit the group several times, but every time he didn’t enter the group chat page, his mobile phone got stuck. "There is no way to quit. The information of the group chat has been brushed and the mobile phone has been ringing." Xiaobin’s friend told her that she had met a "bombing group" and that someone might come to her for money to "eliminate the disaster" later. Xiaobin feels that he may have been "persecuted" by his peers because his business is too good.

　　The reporter of Beiqing Daily found that there are not a few netizens who have encountered WeChat’s "bombing group". Xiaotian, a netizen, said that a group of friends had used a "group bomb" in the group before. As long as they clicked into the group, the mobile phone crashed.

　　It is understood that this so-called "group bomb" is actually sending some codes in the group chat of WeChat. After the WeChat group is attacked, it will cause all users who receive messages on WeChat to chat and get stuck, and may even flash back and get stuck.

　　"Generation bombing" 5 hours charge 150 yuan

　　So where does this "bomb" that requires certain technology come from? According to a survey conducted by the reporter of Beiqing Daily, on the Internet, the "bombing group" and "WeChat group bomb" can be bought for tens of dollars on Taobao, and some people even started the business of "bombing on behalf of others".

　　Some sellers said that the WeChat bombing group is very simple, just send the code to the group.

　　Some merchants also claim that if they feel that it is troublesome to "bomb", they can provide "bombing" service. A seller told the reporter of Beiqing Daily that "bombing on behalf of others" means that you pull him into the group and he will help you "bomb the group" and 150 yuan for five hours. Regarding whether the group can be "bombed" until it is dissolved, the seller said, "Just pay the money, and don’t worry about the rest."

　　At the same time, the reporter of Beiqing Daily also found that these merchants selling "WeChat group bombs" can also provide bombing services while selling the "WeChat group bombs" service. When sellers promote "WeChat group bombs", they often tell buyers, "If necessary, they can help ‘ Decompose ’ , ranging from 20 to 60 at a time, depending on what it is ‘ Bomb ’ 。”

　　Some buyers "vent their anger" or ask for red envelopes.

　　Subsequently, the reporter of Beiqing Daily randomly purchased a "WeChat group bomb", and after paying 20 yuan, the seller sent a "bomb" code. After getting the code, the reporter of Beiqing Daily sent the code to a temporary group of friends. After sending it, the speed of opening the group obviously slowed down. After about 5 minutes of uninterrupted sending the code to the temporary group, the WeChat of the group members was stuck and could not be started.

　　Ms. Liang, who once operated the "WeChat group bomb" business, revealed to the reporter of Beiqing Daily that there are many people doing the "bombing group" business, and some have formed a special "bombing group studio". Some people buy the "bombing group" service to spoof, but this is relatively rare. The main purchases are people who lost money while gambling, and people who have disputes and contradictions with others. Many people use it to vent their anger or feel avenged. There are also some people with ulterior motives who "bomb" themselves in groups, and when they "bomb", they ask the people in the group for red envelopes to "explode".

　　Tencent: Those who "bomb the group" will be given titles.

　　Regarding the frequent occurrence of "bombing" by WeChat users, the reporter of Beiqing Daily learned from the public relations department of Tencent that on July 6, Tencent had issued relevant announcements on this matter, saying that the so-called "bombing" of WeChat was not a vulnerability or hacking of WeChat system, and it had nothing to do with viruses or Trojans. Its principle is to make use of the system characteristics of special characters, artificially overlapping many times, resulting in a large amount of system performance being consumed in a short time when clicking this content, thus causing screen jamming or software collapse. Simply put, your mobile phone CPU is occupied by a large area in an instant.

　　For behaviors that affect other users’ normal use of WeChat or mobile phones or even blackmail others through the so-called "group bombing" behavior, according to Tencent WeChat Software License and Service Agreement, relevant users who violate the rules will be punished according to the specific degree of violation and the principle of step-by-step punishment, including but not limited to restricting functions and closing accounts.

　　Once the user encounters a "bombing group", he can temporarily disconnect the network, restart WeChat, long press the group name or left stroke in the WeChat message list, and select "Delete this chat", and the historical group messages (including bombing group information) will be cleared. You can also log on to the WeChat computer version to delete or unsubscribe the new burst message, and notify the WeChat group owner to remove the person who posted the burst message in time to avoid other users being affected by the burst message.

　　At the same time, Tencent said that users can complain about such behaviors through the complaint system.

　　Lawyer: "bombing the group" infringes on the interests of others.

　　Regarding the fact that someone used the code to "bomb the group", Han Xiao, a lawyer of Beijing Kangda Law Firm, said that, first of all, the behavior of "bombing the group" would have a certain impact on the lives of others and infringe on their rights and interests.

　　Secondly, some people "bombed the group" in order to ask for a "red envelope", so this kind of direct intention has the purpose of illegally extorting other people’s property. If the behavior of asking others to send a red envelope to solve the bombing after "bombing the group" reaches the level of threat and blackmail, then according to the "Regulations of the Supreme People’s Court on the Determination Standard of the Amount of Extortion Crime" implemented on April 28, 2000, extortion of public and private property is "a large amount" If the WeChat bombing group is repeated or the amount reaches 1,000 to 3,000 yuan, it can constitute the crime of extortion.

　　Text/reporter Wang Tianqi Intern reporter Luo Chongwei

　　Lead/Mr. Wang

Tianyancha App shows that Shenzhen Yitongxing Marketing Technology Co., Ltd. was recently established, with Zeng Maojun as the legal representative and a registered capital of 10 million RMB. Its business scope includes artificial intelligence application software development, socio-economic consulting services, information consulting services and marketing planning. According to the panoramic view of equity, the company is jointly held by Shenzhen Yitong Digital Innovation and Development Co., Ltd., Zeng Hongsheng, Junyi (Beijing) Ecological Culture Co., Ltd. and Junyi Health Management Technology (Shenzhen) Co., Ltd. under Yiyatong (002183).

Now many fitness online celebrity, weight loss network red recommended weight loss action, always come to a sentence:

"Better than running for an hour."

"Much better than your running."

How can any action be better than running to lose weight?

This has caused many people to constantly underestimate running.

But in fact, when it comes to weight loss, running is never bad.

Many people criticize the poor weight loss effect of running, mainly from the fat burning efficiency of running.

"Sticking to this action for 30 times is better than running for an hour and so on."

It’s actually impossible.

It is also an hour’s exercise, so generally speaking, running and burning fat is better.

The picture below is a relatively normal ranking, so jogging ranks third, second only to swimming and high-intensity boxing.

In fact, the fat burning effect of Bobby’s jumping and skipping is also very good.

But the question is, can you do Bobby dance for an hour? Can you jump rope for an hour?

If you can, then you can run for an hour at a faster speed, and the calories consumed are actually similar.

And that kind of waist-twisting dance, square dance, that kind of relaxed and comfortable exercise.

The effect of losing weight can’t be better than that of running. It’s all gimmicks and lies.

The second criticism of running is that it has no shaping effect.

What is shaping? It’s the same 15% body fat. Your belly is big and others’ stomachs are small, which means people have good shaping effect.

Lifting hips, abdomen, losing worship meat and depicting back lines are all shaping.

Running has a good effect on hip and leg shaping and waist and abdomen shaping, but upper limbs have no shaping effect.

The reason why you can’t feel the shaping effect is because your body fat is too high. No matter what exercise, the shaping effect is not obvious.

For people with body fat over 30%, don’t worry about shaping or not, just lose fat.

When your body fat is 15% (25% for women), you need to shape.

At this time, you can obviously feel the tension of abdominal muscles when running. After one hour, it is more profound than practicing several groups of abdominal muscles.

You can also feel the soreness of the hip and leg muscles when running, which still has the effect of shaping the hip and leg.

Moreover, because of this long-term training, the effect of muscle recruitment is quite good, second only to heavy muscle training.

And those bird-dog, flat support and waist twisting movements, the shaping effect of lower limbs and waist and abdomen is actually not as good as running.

Finally, the key point is that the action that claims to be better than running is not necessarily better than losing weight and shaping.

Those who really lose weight and shape better than running, you may not be able to get started.

Bobby’s jumping, skipping and swimming are all better than running. Can you do it?

This screened out a large number of people.

You can do it all? Can you do the same time and density as running?

This once again screened out a large number of people.

You can still do it? At this time, at your physical level, the problem of losing weight is not exercise, but you really need to control your diet.

This level of physical fitness and athletic ability is extremely high. Will you still consider what to practice to lose weight?

For ordinary people, running is really the first choice for most people. Unless you are very heavy, running is applicable.

Many people are looking for efficient ways to lose weight, but in fact, her original meaning is still not to exercise.

It’s not only easy, but also time-saving and better. How can it be so cheap?

So stop looking, lose weight or run honestly, and control your diet at the same time. The effect and efficiency of slimming down are actually quite good.