南京夜生活论坛

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Summarizing the insights of Autohome owners, the Audi Q7 has won praise for its interior design, but the smell problem in the early days of the new car seems to be a small flaw. However, this does not hinder its overall quality and aesthetic pursuit, and the Audi Q7 is still an ideal choice in the hearts of many consumers. After all, as Morgan Qin Tian said, no vehicle can be perfect, but Audi strives to meet consumers’ expectations with its excellent craftsmanship and continuous improvement attitude.

　　

　　When Deng Chao saw the fans, he danced. (Reporter, Ren Fengtao/Photo)

　　

　Fans sent flowers to take a group photo with Deng Chao. (Reporter, Ren Fengtao/Photo)

　　Directed by Gao Xixi, the TV drama "Sweet Honey" starring Deng Chao and Sun Li will be broadcast on BTV-4 today. Yesterday (30th), Deng Chao visited Jinghua Teahouse and shared with fans many interesting things about him during the filming of "Sweet Honey". In the play, Deng Chao’s role as "Lei Lei" is really fascinating. Many female fans at the scene gave Deng Chao unconditional praise, which made Deng Chao beautiful. He said without modesty that "Lei Lei" is his most perfect role: "I played this role with 300% of my strength and used up all my energy. So for me, there is no regret at all." Facing the issue of marriage, Deng Chao is very cautious. Although he has met the parents of both parties, Deng Chao still said: "You must be careful when getting married."

　　■ On-site

　　Greetings pour tea for fans

　　Hearing that Deng Chao was coming, many readers signed up, many of whom were die-hard fans of Deng Chao. At 2:00 p.m., the venue was full of people, and some fans did not complain even if they stood. Deng Chao appeared in a red tracksuit, looking very energetic, but he revealed that he actually did not have enough sleep. "I couldn’t sleep last night, and I only slept for 4 hours." Maybe it was because he didn’t sleep well. Deng Chao was very restrained in the eyes of the fans at first, and he didn’t know where to put his hands. But while chatting, Deng Chao’s mood became high, grabbing the cushion on the sofa as a toy, carrying it on his shoulders, playing with it on his knees, and acting on his own, stunned everyone. Finding himself off topic, he also asked the reporter with a smile: "Look where this question went, why didn’t you stop me?" During the chat, Deng Chao saw that everyone’s teacups were empty, and immediately called the waiter to pour water for everyone. Deng Chao was like seeing his mother’s family and chatting with everyone about family affairs.

　　Talk about new dramas

　　Lei Lei is a "abused" hero

　　When talking about the role of Lei Lei in the play, Deng Chao said that Lei Lei is the perfect man in his mind, and can be regarded as a "benchmark" for men. In Deng Chao’s opinion, although Lei Lei is often beaten badly, he is a hero. "I like Lei Lei very much. Because he is super single-minded and has a sense of humor, girls like single-minded men. He is also very brave, and he can cut both sides for his friends, although every time he stands up for others, he never wins a fight. In ordinary movies and TV dramas, the male lead is always abusive to others, but Lei Lei is abused by many people, but this is what makes him a hero. He has a chivalrous spirit rather than a ruffian spirit."

　　Sun Li slapped her mouth and typed out her handprint.

　　In order to design the dramatic conflict to be more extreme and moving, the character "Lei Lei" has a lot of action scenes, and Deng Chaonatural hung up a lot of colors, leaving an unforgettable experience in his life, "One day I was injured three times in a row. The first time was a half-life scene. On the cliff, Lei Lei pulled Qing’er up from the cliff. In that scene, I used too much force, and the back of my head hit the stone, and there was a muffled sound of’bang ‘. The crew at the foot of the mountain heard it, and their first reaction was to run up to see how I was doing. Seeing that there was nothing wrong, they all praised my head for being so hard. For the first time, I knew what it was to be dizzy. The second time was to shoot a scene where I was carried out, the stretcher suddenly broke, and the back of my head hit the ground again. Everyone said that it was only three things, and I had a premonition that I would be injured again, but I just prayed that I wouldn’t kowtow my head again. Fortunately, the third time I was stabbed with a thorn in my hand, I felt very relieved and happily pulled the thorn out. "

　　There was also a scene where Deng Chao understood what pain meant and was happy, "After the scene of Ye Qing slapping Thunder and Thunder three times in a row, the director asked that he must really hit, so Sun Li slapped me, leaving a red handprint on my face. At that time, I saw tears in her eyes."

　　In the last scene, Lei Lei had a car accident and became a vegetable, but this simple scene was repeated several times. Deng Chao admitted that it was the first time in his life that he found that people could cry with their eyes closed, "I don’t know why, but when I heard Sun Li’s confession, I couldn’t help but shed tears."

　　■ Talk about performance

　　I want to play Zhuge Liang in "Romance of the Three Kingdoms"

　　Gao Xixi’s "Romance of the Three Kingdoms" is being prepared, and Deng Chao also hopes to cooperate with Gao Chao again. At present, the script of "Romance of the Three Kingdoms" is already in Deng Chao’s hands, and Gao Chao lets him choose. Fans all think that Deng Chao is suitable for playing Zhou Yu, but Deng Chao said without hesitation: "I want to play Zhuge Liang the most," which made everyone fall short of glasses. "Zhuge Liang is so amazing, so I don’t look like me?" Deng Chao said as he raised his hand and made a move to twist his beard, and immediately burst into laughter. Deng Chao felt that Zhuge Liang was a challenging role, "I don’t like to play regular roles the most. The more everyone says I can’t play a role, the more I want to face difficulties and surprise everyone. I am such a character. "

　　Talk about marriage

　　Romantic when proposing

　　Sun Li and Deng Chao, who are in love, starred in "Sweet Honey" at the invitation of the director "Matchmaker" Gao Xixi. Unlike "Happiness is Like a Flower", "Sweet Honey" is a romantic and bitter love, but Sun Li and Deng Chao are soaked in a honeypot outside the play. However, when talking about their feelings, Deng Chao immediately became very nervous, always wanting to change the topic, drinking water so hard that he almost choked. Sun Li once said that maybe one day when he is happy, the two of them will go to get the certificate and give everyone a surprise. In the face of the problem of marriage, Deng Chao is very cautious. Although the two have met the parents of both parties, Deng Chao still said: "Marriage should be cautious." He said that when he proposes marriage, he will definitely act very romantic, not just as simple as kneeling on one knee.

　　Talk to friends

　　Zhou Xun is a good teacher and friend

　　"In the film, I played Zhou Xun’s lover, who is a drug dealer and a very depressed character. She is my mentor and friend," Mr. Deng said. "Zhou Xun can be possessed by her soul when she acts, and I admire her the most." Zhou Xun is also Deng Chao’s photography teacher. "I bought a camera like her, I like to travel, and I record things that I find interesting in the lens, and now I shoot very amateurishly. I will continue to improve my photography skills, and look forward to holding a photography exhibition to share my happiness with all my friends."

　　■ Talk about career

　　This year, he will return to the stage of drama

　　Deng Chao, who has been busy filming, said, "I have said many times that I will return to the stage of drama, but it has not been realized. I will definitely achieve it this year. I hope that one day I will stand in the National Center for the Performing Arts as a drama actor to perform for everyone. The stage of drama is a temple to me. From the time I learned to act until now, I will kiss the stage every time I perform, just like a sacred ceremony. The stage of drama is my eternal position. I said that I will act until I am 80 years old. I will meet the audience in the middle of this year." Deng Chao hopes to star in the same stage as Sun Li. "To be honest, I am still a little selfish. I will have a better understanding with Li, and I can still be together." (Reporter, Zhao Nanan)

Editor in charge: Fan Jing

1905 movie network feature Xu Anhua, who has made about 30 films for 40 years, once said: "I reckon I am within the top 10 directors in Hong Kong, but not in the world."

At the age of 73, she has passed her old age, and the world has "recognized" her. She ushered in the trophy of the first three major film festivals and won the trophyVenice International Film FestivalThe Golden Lion’s highest award, the Lifetime Achievement Award.

At the same time, she also brought the new work to Shuicheng. After the premiere, judging from the first wave of word-of-mouth, the quality was higher than expected.We interviewed Xu Anhua in Venice for her third adaptationEileen ChangNovel, she says this love story is unlike any other.

From the announcement of the film’s cast to the release of the first trailer, controversy has focused on casting.

　

Xu Anhua chose the sturdy Peng Yuyan to play the "bloodless, pale lips, and plaster-like" mixed-race son Georgie Qiao. Peng Yuyan revealed at a Venice media conference that he deliberately lost weight for the role, learned to speak Portuguese and learned to dance.chooseMa SichunTo play Ge Weilong, the external image and the description of the novel are appropriate, but the two do not look like the heroes and heroines in Zhang Ailing’s system.

Xu Anhua said that she had her own considerations. There are not many actors and actresses suitable for this kind of romance film on the market now, and the two of them have the characteristics of playing lovers. Feng Shaofeng, for example, does not look like Xiao Jun, but he has a pair of "lover’s eyes", which is very compatible with Tang Wei, who plays Xiao Hong.

The release of "The First Incense" continued the third fate of Xu Anhua and Zhang Ailing on the big screen.Regarding this "half-life relationship", everything still has to start from more than 30 years agoStart talking.

　

01

"Overturning" Zhang Ailing

　

"Love in the City" is the first film to adapt Zhang Ailing’s novel, and it is also the first time Xu Anhua has put her idol work on the screen.At that time, Xu Anhua had just finished filmingHe was eager to continue the play and signed a contract with Shao Enterprises. He thought he could show his skills, but he encountered obstacles everywhere.

　

"The way I’m used to creating is family production, working together, working in teams, not like a big company, impersonal, talking about power and calculating the stakes. The change in approach makes it difficult for me to do things. I work hard, and they are completely different from the things and values I pursue."

In Shao’s first year, she co-wrote the play "Evaporation from the World" with Gan Guoliang, which was the predecessor of the collaboration. The two quarreled and fell out during the collaboration.In order to leave Shao Enterprises as soon as possible and pay off the film debt, Xu Anhua decided to "Kuaishou Kuaishou quickly took a familiar novel to shoot", so there was "Love in the City".

　

In order to obtain the copyright, Xu Anhua contacted Song Qi, Zhang Ailing’s literary agent. Through Song Qi, Zhang Ailing replied to a handwritten Chinese letter. She agreed to authorize the adaptation and wished the film a good success.

　

It only took two months to write the script and prepare for it, and the male and female protagonists found Zhou Yun-fa and Miao Yu who had cooperated in it before.

　

The novel "Love in the City" has a touch of Hollywood neurocomedy style. A man and a woman develop feelings in the midst of spats, bickering and flirting, and finally, "the fall of a city completes their love.""The relationship between men and women in the story, I didn’t start to understand what they were talking about until I finished filming this movie," Xu Anhua said.

　

She used the tragic tone of "bitter hatred" to shoot a romantic love, did not know what kind of structure to connect Shanghai and Hong Kong, did not know how to use irony to write Bai ***** and Fan Liuyuan’s love relationship, had to use the usual realism and melodrama to transfer the scenes and dialogue photos in the novel to the movie.

Xu Anhua felt that she did not grasp the core spirit of the novel, and at that time she did not know how to correctly convert the images in Zhang Ailing’s words into film language, and transform those delicate psychological descriptions into perceptible visual images.

　

The novel reads: "As soon as the tassel enters the door, he can’t help but walk straight to the window. The whole room is like a dark yellow picture frame, inlaid with a large painting in the window. The strong, beautiful sea waves splashed directly on the curtains, dyeing the edges of the curtains blue." This sentence is based on the scene, and the side of the white tassel once again faces Fan Liuyuan’s excitement and anxiety.

　

The movie did capture the windows in the room and the azure blue sea, but the sea in the distance was calm, the scenery was flat and rigid, and the original charm and expression intention of the novel text were greatly eclipsed.

The whole movie just seems so stretched, with nowhere to borrow or apply force.

　

The casting selection was also very controversial. Miao Jianren always lowered his head and looked like a muted "resentful girl", which was very different from the original image. Xu Anhua complained that the art director cut Miao Jianren’s hair short for no reason, and the actor’s styling became a big failure.Zhou Runfa has the demeanor and temperament of the prodigal son of Fan Liuyuan’s love field. Many dialogues are flirtatious words, but Zhou Runfa said it in a more serious and frivolous tone. He did not deeply understand this character, and the interpretation floated on the surface.

Xu Anhua regretted not adjusting the acting methods of the two leading actors. "The actors have to be excellent dramatic actors, but they are very low-key actors. The acting is very life-like, so it won’t work."

Before filming started, she and Zhou Yun-fa went to Song Qi’s house to eat spring rolls. Song Qi suggested that Zhou Yun-fa should play Fan Liuyuan with humor and make the movie look like a comedy from the 1940s. Unfortunately, Xu Anhua did not listen carefully.

"Of course it failed!" Xu Anhua was very dissatisfied with "Love in the City". The production was rushed and there were no good ideas, including the two dancing. She knew that "I don’t know how to change the film and how to make them look good." She also reflected that the heroine might be able to get a new partner, such as Lin Qingxia or Wang Mingquan.

　

The first time she filmed Eileen Chang, Xu Anhua encountered "Waterloo", but she could also foresee the result. It just became more difficult to find funding for the next film, especially to adapt the Eileen Chang novel. "People would faint when they heard Eileen Chang," Xu Anhua said.

02

Don’t forget, there is an echo

　

At the beginning, the cooperation of "Evaporation of the World" was interrupted, and what Xu Anhua wanted to shoot most was not "Love in the City", but. Because she couldn’t go to the mainland to shoot on the spot, she couldn’t do this play without real scenes, so she had to give up for the time being.

In the next ten years, due to a lack of budget, the idea of adaptation was not yet fully mature, and the movie "Half Life" could not be formed.During the period, the directorTian ZhuangzhuangHe also revealed to Xu Anhua that he wanted to make a TV series "Half Life", and she replied that if she made a TV series, there would be no need to make a movie.

　

I never forget, until 1996, I raised 11 million funds, everything was ready, the actors and production team were better than before, the film started smoothly, and the shooting was completed in the estimated three months, unlike "Love" in a hurry.

The novel is more than 100,000 words long and involves three groups of families, Shijun, Manzhen and Shuhui. This time, Xu Anhua knows how to cut down the complexity and simplify it. He deletes all the parts about the family elders in the novel and the life content of Manzhen after marrying Zhu Hongcai, and condenses unnecessary scenes to highlight the main line of love between Manzhen and Shijun.

　

"I try to tell stories while creating suspense, and at the same time make some surprises for those who have read the novel, some according to the original, some not."

　

The plot of the novel is rather popular. Manzhen was framed by his sister and raped by his brother-in-law. If he is not handled well, he will easily be reduced to the conventional tune of soap operas.Xu Anhua knew that adaptations should firmly grasp one point: sensationalism should also be able to stir up the emotional resonance of modern people.

　

Therefore, Manzhen in the movie is not as passive and sad as in the novel, and her sister Manlu and brother-in-law Zhu Hongcai are not so bad.

Xu Anhua was good at filming daily life in reality, and the content of the novel "Half Life" was also more life-like, so her strengths suddenly had room to be used.

She doesn’t photograph Shanghai in the 1930s, which was feasting and feasting, but rather the factory district and semi-suburban areas. She portrays Shanghai with a sense of urban development, where personal destiny does not match any specific city, but is wrapped in the torrent of history.

In the first half of the journey, Manzhen, Shijun, and Shuhui were familiar with each other. The love experiences of Manzhen and Shijun were all shot calmly and slowly, in detail. After the two separated, the narrative began to be drastic and the pace accelerated."The filming method of this play must be simple and clear, because the story is complicated, it must not be messed around. I can’t make it very obscure and difficult to understand."

　

Xu Anhua transforms the psychological activities of Shijun and Manzhen in the novel into film narration, connects the narrative structure with Shijun’s memories, and connects the true face of this love with Manzhen’s inner words.

This time, the actors she chose were all in the right place.

Wu Qianlian was like a woman who came from Zhang Ailing’s novels. Dawn played the gentle Shen Shijun, which was a tailor-made. Anita Mui played Gu Manlu,GeexcellentPlaying Zhu Hongcai, the acting is not a problem, and the two characters seem "pleasing".

Xu Anhua’s design and ideas for scene scheduling are more sophisticated than in the past. Using a moving composition from the window inside and outside the window to explain the difference between Manzhen and Shijun, and a lens swinging outside the restaurant to end the silence when the two meet after a long absence, the image expresses the finishing touch.

　

Compared with "Love in a Alluring City", "Half-Life Fate" is much better in all aspects, and Xu Anhua is also confident that "Half-Life Fate" is a play that she can fully explain in terms of adaptation concepts.

　

03

Light a stove of agarwood shavings

　

If you want to single out the flaws of "Half a Life", it is Xu Anhua’s frequent self-criticism that the "film sense" is not strong. The film is not clear enough in art form and style, and it is not so refreshing.

Counting Xu Anhua’s representative works, "Half a Life" is difficult to rank among the top.

　

Xu Anhua told us in Venice that she continues to make films because she wants to make better films, and she pays more attention to the art form of film than ever before.

Take a look at the behind-the-scenes team of "The First Incense", the screenwriter recruited the famous writer Wang Anyi, the photographer is Du Kefeng, the costume is the Oscar-winning Hetian Emi, and the soundtrack is the famous Sakamoto Ryuichi. With such a golden lineup to support the scene, the production level has been upgraded a lot.

　

But when it comes to the art form, director Xu Anhua is always the backbone of the decision.

The copyright of "First Furnace Incense" can be traced back to the producer Xu Feng. Hou Xiaoxian made the film, and the original "Biography of Flowers on the Sea" was also translated by Zhang Ailing. Xu Feng invited Hou Xiaoxian to shoot "First Furnace Incense".

　

Hou Xiaoxian said, I’m sorry, I can’t shoot, you have to find Wang Jiawei, he is the most suitable. "Zhang Ailing’s emotions are very subtle, and there is also the atmosphere of that era in Shanghai. To be honest, it takes a lot of effort for me to shoot, just looking for actors will kill me."

　

In the end, the copyright passed to Blue Bird Pictures, which had helped Xu Anhua shoot "Fleeing to the Sea of Rage". For the copyright, Xu Anhua visited the Song family again. The person in charge of the novel was already Song Qi’s son Song Yilang, and his sister Song Yuanlin and Xu Anhua also had a friendship for more than 60 years.

Xu Anhua took over again, and she was all too familiar with Zhang Ailing. She agreed to be a producer first, and then confirmed to be a director. Unlike Hou Hsiao-hsien, who focuses on restoring the historical nostalgia of the 1940s in the novel, she said she values this unique love story more.

　

In her opinion, the theme of love in "Agarwood Crumbs · First Furnace Incense" is different from that in "Love in the City" and "Half Life". Ge Weilong in the story unilaterally loves Qiao Qiqiao, and this kind of love in an extreme and inferiority complex attracts her.

In the novel, Qiao Qiqiao is suave, like a young and poor version of Fan Liuyuan. Ge Weilong is a typical female figure in Zhang Ailing’s writing – she is still happy knowing that she is in deep trouble. Aunt Liang and the maid look and stare as if they came from "A Dream of Red Mansions", which is also Zhang Ailing’s favorite work of her life.

　

The text of the novel is mixed and discussed, and the "sense of film" is also strong. It uses space scenes and visual images to describe emotions, such as "snake letter" spit out, "diamond bracelet three inches wide", which is constantly inked in Mrs. Liang’s garden-like residence, pointing out the gold and jade. Among them, the metaphor refers to "China here is the China in the eyes of Westerners, absurd, exquisite, and funny."

Xu Anhua has always respected the core content of Zhang Ailing’s original works. She once said: "You can only adapt Zhang Ailing’s novels, not use them as themes."

　

The plot of the movie "First Incense" has been partially revised, and the plot continues to write Ge Weilong’s married life after marrying Qiao Qiqiao. The novel is only a few strokes away, and the movie spends about half an hour to uncover this dirty and depraved marriage.

After filming "The Golden Age", Xu Anhua said that she would make more films about Hong Kong’s history in the future, and then there was the current "First Incense".Xu Anhua likes Zhang Ailing’s novels, but also because she writes about Hong Kong in her eyes. The story time of "First Incense" roughly takes place in Xu Anhua’s childhood, and she is a witness to the colonial life and history.

Adapting Eileen Chang’s novel is a difficult task, and "Zhang fans" have their own different imaginations of the novel. Xu Anhua has risen to the challenge three times. How is this story of pre-war Hong Kong told? Can the "first incense" be ignited?

Only waiting for the release, waiting to find out.

04

Interview with Xu Anhua in Venice

　

1. You have adapted Zhang Ailing’s "Love in the City" and "Half a Life" before, but you are not satisfied. What is the motivation for shooting "First Incense" this time?

Xu Anhua:The concept of love in this story is different from the other two. I think it’s more adventurous, more novel, more interesting, and it’s an extreme form of one-sided love.

　

"Alluring Love" is about how two people who have different calculations about chance fall in love, and they need to calculate whether they should be together. "Half a Life" is about how circumstances hold them back. But "First Incense" is about the man, Georgie Qiao, who was born not to love Ge Weilong. Although Ge Weilong loves him very much, she chooses to marry, betting that Georgie Qiao will get better one day, but he does not.

2. What attracted you to this film project?

　

Xu Anhua:I want to do what I’m interested in now, and maybe people will think I made this movie because I wanted to shoot the nostalgic high society of the 1940s, Hong Kong, or the scene of that time, but the core story is more important.

　

Actually, I don’t like big productions because it takes a long time, you know, to get along with the art director and actually get the set built. And if I get real, if I get what’s going on in the street, I can capture the story very quickly.

　

"The First Incense" required a lot of preparation, and I felt like I didn’t have much time, but in fact, for us, the film progressed very quickly.Because I usually spend a lot of time on the script side, we started discussing the script at least two years before shooting. After the script was completed after a year and a half, it took about six months to visit the venue, discuss the cost, and the official shooting time was three months. Actually, it was quite fast, and considering the movie only had two main venues, we didn’t need to run around, and there were no war scenes or big scenes.

3. Why did you choose Ma Sichun and Peng Yuyan as the male and female protagonists?

　

Xu Anhua:Because it’s a love story, I think there are only so many actors and actresses that can film a love story together. There may be actors who are really good at acting, but they can’t do it in a love story because they don’t have the eyes.

　

You can imagine an actor or actress in a love scene through a certain quality of them. When you watch this movie, you will be moved. This is a special resonance, something that is not very common. When I was shooting "Golden Age", I chose Feng Shaofeng, who is not like Xiao Jun. I chose him to play this movie because I think he can play the love between the heroine and the heroine well, because he has a pair of "lover’s eyes".

　

4. The movie "The First Incense" also adds a lot of plot to the original novel. Why did it do this?

　

Xu Anhua:Now about a third of the script is new, and the added storylines and scenes are extrapolated from the novel. What will happen when Ge Weilong marries George? This part of the description is only one paragraph in the novel, but the movie takes 30 or 45 minutes to cover. Because I’m very interested in this part, it makes the conspiracy and conflict more obvious.

5. After filming "The Golden Age", you said in an interview that you would make more films about Hong Kong history in the future. After that, we saw "When Will There Be a Bright Moon". Did "First Incense" also focus on showing your thoughts on Hong Kong’s colonial history?

　

Xu Anhua:I was born in 1947, a couple of years after the time of the movie. And in the ’50s, I experienced colonization firsthand, and I think that was an advantage for me because I had a personal understanding of the era, so if I wasn’t making it, people were going to have to do a lot of research.

　

Some people would say that "The First Incense" is an allegory about colonialism, about the unbearability of colonialism, because it is like happening anywhere in the world. In high society, there are many depravity, and these depravity have to be hidden in a very colorful and beautiful and flashy appearance.

6. You still have a great passion for film. What motivates you to keep looking for new projects?

　

Xu Anhua:In the last few years, I’ve started to feel more confident in myself because I know more and more how to make movies, but I was frustrated because I knew my energy was dropping, I couldn’t shoot more than 10 hours a day. Making movies, especially for directors, takes a lot of energy. But at a certain age, you can’t do that anymore.

　

I just wish I could stick with it for a few years and try to make better movies. I now have a better grasp of the characters, actors, casting, etc., but I still have a lot of work to do in this regard of film as an art form, which I’m sorry because I’m always busy doing one thing after another, telling different stories, making different movies, and I don’t think too much about the art form of film itself.

　

If you want to get a pass to the Venice Film Festival, you have to do it. It’s not that I can do it, it’s just that I have to work hard. It’s not about talent, it’s about making a film in an art form that reflects the theme and integrates with it, which is completely different from just shooting.

This article also refers to "Xu Anhua said Xu Anhua".

Image source: Visual China

Zhang Jinglun, Blue Whale financial reporter

Recently, Coca-Cola has issued price adjustment notices in Hebei, Henan, Shandong and other regions, following a clear price increase for a number of sodas under Pepsi Beverages.

At the same time as the price increase of "Liangle", domestic soda has increased the penetration of end point catering channels, and a new round of competition in the soda industry has kicked off.

In April, Hubei Swire Coca-Cola, Jiangxi Swire Coca-Cola, and Zhengzhou Swire Coca-Cola successively issued notifications of some product adjustments, saying that the supply price of some products was adjusted from late April, and the recommended retail price was adjusted from 3 yuan/bottle to 3.5 yuan/bottle, with a price increase of 16%.

In May, Pepsi Cola also announced an increase in the recommended retail price of its various soda products. In addition to the 550ml main product, the recommended retail price was adjusted to 3.5 yuan, and the recommended retail price of 900ml Pepsi, Qixi, and Meininda series products was adjusted to 5 yuan/bottle.

At the same time, Coca-Cola in Hebei, Henan, Shandong, Jiangxi, Jilin, Chongqing and other regions or outright or implicit price increases, but the end point price adjustment products and ranges vary.

Blue Whale financial reporters visited and found that the price of two 500ml plastic bottles of Coke in many supermarkets in Beijing has been consistent with the price adjustment notice, and the price of convenience stores such as convenience bees is slightly higher. The price of 500ml Coca-Cola is 4.2 yuan/bottle.

Blue Whale financial reporters contacted Pepsi and Coca-Cola about the price increase, but did not receive a reply as of the date of publication.

Why are drinks getting more expensive?

In fact, this round of beverage price increases has already emerged from the first half of last year. In February 2023, Nongfu Spring announced that it would adjust the price of 19L bottled water in Hangzhou by 2 yuan. Yakult also announced that the unit price of original flavor products would increase from 11.7 yuan to 12.8 yuan. In March 2023, the ex-factory price of some products of the "Flavor Power" brand would be adjusted by 3% -6%. From November 2023, the price of Master Kong beverages will increase in an all-round way – the retail price of packages in Master Kong tea and juice series products will be adjusted from 3 yuan/bottle to 3.5 yuan/bottle, and the retail price of 1L bottles will be adjusted from 4 yuan/bottle to 5 yuan/bottle.

Blue Whale financial reporters visited and found that the selection of beverages under 3 yuan is increasingly rare. Most standard packaged juice drinks, tea drinks, soda, etc. are priced at more than 3 yuan, and high-end drinks are more expensive. In convenience stores, drinks under 5 yuan have become difficult to find.

The owner of a convenience store in Chaoyang District, Beijing revealed that the unified estimate will also increase prices in the future, and it has been notified that it will be next month.

Behind the frequent price increases of beverage brands is the cost crisis.

A bottle of beverage involves raw materials in multiple fields, usually including cane sugar, PET resin and cartons. According to the Minsheng Securities Research Report, sugar accounts for 31% of the cost composition of the soft drink industry, preform PET accounts for 19%, and cartons account for 18%.

Industry analysts believe that as the cost of raw materials, packaging, and transportation increases, beverage producers are facing higher cost pressures.

For sugary beverages, the fluctuation of white sugar prices determines the price of beverages. According to data from the Food and Agriculture Organization of the United Nations, due to the El Ni?o phenomenon, the output of sugar-producing countries India and Thailand has declined. On September 6, 2023, the price of white sugar was 7,390 yuan/ton, a record high in nearly 13 years.

The price of PET (a polymer polyester material), the main raw material for beverage packaging bottles, is also rising. Nongfu Spring mentioned in the 2022 annual report that the price of crude oil has risen, and the price of raw materials such as PET, a downstream product of crude oil, has risen significantly, increasing the cost pressure on drinking water and beverage companies that use PET and other materials as the main raw materials for product packaging.

In addition, the high cost of marketing activities, or also an important reason for the price increase of beverages. Take Dongpeng Special Drink as an example, the sales cost reached 1.956 billion yuan in 2023, an increase of 34.94% year-on-year, and the funds used for advertising alone cost 860 million.

Continuing to hold high advertising and marketing, there are also Dayao Beverages. Recently, Dayao Beverages has been advertising "Big Soda, Drink Dayao" in the Beijing subway at Xizhimen Station, Wangfujing Station, Guomao Station, Chaoyangmen Station, Xidan Station, Qingnian Road Station, Hujialou Station and other Beijing subway stations.

The relevant person in charge of the Dayao brand said: "The 2024 Dayao brand advertisement has landed at more than 80 stations and 270 points in the Beijing subway, and the exposure number is estimated to be 1.60 billion." Although such large-scale advertising actions are currently concentrated in Beijing, it cannot be ruled out that in the future, when conditions are ripe, similar advertising actions will be carried out in Shanghai, Guangzhou, Shenzhen and other cities and regions step by step.

Domestic soda develops catering channels

When it comes to the dominance of carbonated beverages, only "two music" can compete in the entire market. Foreign brands "dominate" in the retail channel, while domestic sodas such as Bingfeng, Arctic Ocean, and Dayao choose to "find another way" – start again in the catering channel.

Born in Inner Mongolia, Dayao soda has gone national with its strong presence in the catering channel.

Luo Yun, executive director and executive deputy general manager of Dayao Beverage, said in an interview that the soda giants are not interested in catering channels, which gives Dayao the opportunity. At present, Dayao has nearly one million end points in catering channels, all of which are run out of the marketing team. In contrast, other circulation channels are not so difficult to do.

According to the data disclosed by the big kiln, more than 85% of the sales of the big kiln currently come from the catering channel, and 78.4% of consumers choose to buy the big kiln from the catering shop. It can be seen that the big kiln is highly dependent on the channel of the middle and low-end catering market.

When Blue Whale financial reporters visited, they found that while the price of "Liangle" rose, many domestic soda brands reduced prices in catering channels.

The owner of an iron pot stew restaurant told Blue Whale Financial Reporter that consumers will bring a bottle of Coke or a large kiln when purchasing soda, and the sales volume is basically the same. The large kiln in our store has a coupon on Meituan, and the group buying price of 520ml is 3.9 yuan/bottle. Large-capacity packaging looks more cost-effective.

Blue whale financial reporter to check the big kiln Taobao flagship store found that a box of 12 bottles of 520ml big kiln orange Nuo price of 59.9 yuan, equivalent to 4.99 yuan/bottle, higher than the restaurant group buying price. And in some supermarkets in Beijing, 520ml glass bottle big kiln price of 5.9 yuan/bottle.

An industry insider told Blue Whale Financial Reporter, "The catering channel is still the one that performs better at present, thanks to the considerable profit margin it gives the catering end point. People who run takeout, Didi drivers and other people will order the big kiln when they eat, and the big kiln can be sold in the suburbs, but the urban area is short of heat. Compared with the professionalism and standardization of the supermarket channel, the catering channel is more loose, and the boss basically takes profit as the reason."

In addition to the large kiln, the prices of Arctic Ocean and Bingfeng in the catering channels have also been reduced.

Blue whale financial reporters visited and found that in a Shaanxi restaurant in Chaoyang District, the group buying price of 330 ml Bingfeng soda is as low as 2 yuan. In a hot pot restaurant in Dongcheng District, the price of 248 ml glass bottles in Arctic Ocean is 3.2 yuan/bottle, which is 60% lower than the recommended retail price.

It is worth mentioning that in March this year, Bingfeng issued the latest notice for distributors at all levels in Xi’an. According to the notice, in response to the relevant calls of the brand to profit consumption and boost consumer confidence, Bingfeng recommends that all food and beverage retail stores at the end point implement the latest price system of 2 yuan per bottle for Bingfeng 200ml glass bottle products (including orange-flavored soda, apple-flavored soda, sour plum soup, and sugar-free orange-flavored soda).

Industry analysts point out that the deep cultivation of domestic soda brands in the catering channel reflects their strategic adjustment in the competition with foreign brands, that is, to take advantage of price space and localization advantages. However, in order to achieve a significant increase in market share as a whole, domestic soda brands still need to overcome multiple challenges such as branding, product innovation, and cost control. It is difficult to maintain price advantage and emotional marketing alone.

Will domestic soda prices follow suit?

In fact, since May last year, Coca-Cola has been quietly raising prices in many places, and the standard size of soda has been raised from the original 3.5 yuan/bottle to 3.8 yuan/bottle.

But the price increase did not have any impact on its sales, and its revenue and profit both increased. According to the 2023 performance report released by COFCO Coca-Cola’s parent company, COFCO Foods, sales revenue reached 21.446 billion yuan during the reporting period, an increase of 2.3% year-on-year. Adjusted EBIT (EBIT) and EBITDA (Earnings Before Interest) increased by 10.7% and 13.3% year-on-year respectively; profit reached 1.386 billion yuan during the period, an increase of 14.47% year-on-year, and profit grew faster than revenue.

The owner of a convenience store in Beijing’s Chaoyang district also said that the price increase had little impact on the sales of "Liangle". "After so many years of cultivation, consumers still can’t live without Coke for a while, which is a bit addictive."

So will domestic soda follow the pace of price increases?

Xiao Zhuqing, an expert in the fast-moving consumer goods industry, believes: "The cost increase is more lethal for small and medium-sized enterprises, because these enterprises do not have the procurement scale and supply chain advantages. For big brands, part of this pressure will be passed on to suppliers. But if the cost pressure continues to increase, Coca-Cola’s price increase will also drive up the price of the whole industry."

"At present, major companies are carrying the pressure, because the price increase will bring a series of consequences such as the reduction of channel profits, so the channel will represent other brands that do not increase prices. If only Coca-Cola increases prices, it will bring opportunities to competitors, so companies will be very cautious about price increases," Xiao Zhuqing said.

Original title: "The price of" Coke "has risen, and the soda market is surging."

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　　The Xiaomi TV can be connected to a Bluetooth speaker. After finding the Bluetooth function in the settings of the Xiaomi TV, the search device can be directly paired and connected. The detailed method is as follows.

　　Can the Xiaomi TV be connected to a Bluetooth speaker?

　　Xiaomi TV can be connected to a Bluetooth speaker. After finding the Bluetooth function in the settings of Xiaomi TV, the search device can be directly paired and connected. The detailed method is as follows:

　　1. Open the Xiaomi TV, enter the Xiaomi TV homepage, click "My App" on the homepage, and enter the My App interface.

　　2. On the My App interface, click "Xiaomi TV Settings" to enter the Xiaomi TV Settings interface.

　　3. On the TV settings interface, click "Peripherals and Bluetooth" to enter the Peripherals and Bluetooth interface.

　　4. On the peripheral and Bluetooth interface, click "Search Device" under "Bluetooth" to search for nearby Bluetooth speakers.

　　5. The searched Bluetooth speaker will appear in the "searched device" list, click the Bluetooth speaker, and connect to the Bluetooth speaker.

　　6. If the Xiaomi TV is successfully connected to the Bluetooth speaker, the sound of the Xiaomi TV can be played through the Bluetooth speaker.　

Domestic dramas are full of Sao operations.

It is even said that some pictures are flushed even when Uncle Ba looks at them.

Appears in the form of a full-screen mosaic.

She, the people’s female teacher.

Wearing a white gauze skirt and cutting short hair, accompanied by dim light, tutoring students and seriously teaching the appearance of ancient Chinese can be called a teacher.

The child’s Chinese score rose by 24 points.

Other departments should catch up again

You can touch the threshold of key high schools.

Teacher model?

At the end of the night, she wore heavy makeup and opened a room with the parents of the students, and she was honest with each other.

He, the taxi driver.

Listening to the guest in the car boasting that he was worth more than 100 million yuan, he kept his face unchanged, but sneaked into the other person’s home to pry open the safe, and his eyes were full of RMB gold bars.

Thieves have a lot of guts?

As soon as the camera turned, he and the other party were caught in bed by the police, and the bedside was filled with "props".

What a shameful picture, what an exciting plot.

Another drama?

No, their real identities are spies.

Opponent

The story of "spy war" in peacetime.

CCTV broadcast eight sets of prime files, and as soon as it went online, it pushed back "Knife in the Snow" for two hours.

By two words:

Word of mouth.

The main characters are Double Bombing Guarantee, Guo Jingfei and Tan Zhuo.

Even the supporting roles are Yan Bingyan and Ning Li.

But judging the quality of a drama, Uncle Ba should remain fair, objective and rational.

I didn’t dare to recommend it to you until I finished sixteen episodes in one breath.

This play-

be known asMiddle-aged poor and down-and-out version of Mr. and Mrs. Smith.

　

Modern national security spy war drama is famous for its bad.

Representative work Eye of the Storm.

Douban scored 5.6 points, and Jin Sha, the director of Lei Ju’s War of Thunder, starred in Yang Mi.

Still wearing the skin of professional drama, talking about the dog blood drama of little love.

The form and slogan are mystifying, in which the logic is ill and the plot full of slots once again enters the old road of suspension.

But "Opponent" doesn’t have these problems.

On the contrary,It broke the mystery of the spy and made every effort to be true.

First, in the choice of roles.

The spy images in spy films are often omnipotent people, who are synonymous with bullets and calm, racing and chasing, and being cold-blooded and tough.

But the truth is—

Most male spies are plain-looking, so that they are not easy to be found in society.

Li Tang, played by Guo Jingfei, pretends to be a taxi driver.

Pulling up the belly is a layer of glistening meat, and there is a serious strain on the waist muscles. A bitter face all day is the image of a middle-aged man suppressed by life.

The choice of female spies usually gives priority to face value. It is undeniable that many men have weak legs when they see beautiful women, and their appearance advantages have a better chance to get information.

Ding Meixi, played by Tan Zhuo, is a very attractive teacher.

With a charming face, every man, from parents of students to researchers, fell at her feet without exception.

And then to spy technology.

Before you become a spy, you will have a wave of training.

A few key points:Reconnaissance and anti-reconnaissance ability, first aid training, attention memory training.

But the NSA doesn’t eat for nothing.

The members of the task force are capable people, have strong endurance, and drive for 27 hours without sleeping; Those with high IQ and memory will never forget anything; If you are desperate, you can handle the case without eating or sleeping; There are hackers, especially good camouflage …

It is a compulsory course for them to remain keen and skeptical at all times.

When recruiting personnel, even the tolerance of squatting will be taken into account.

There is such an episode in the play that is quite exciting-

Ding Meixi, a female spy, was almost exposed when a student accidentally cut her hand while making up lessons at her home.

Two details:

First, emergencies, no hurry.

The student’s hand was cut by a metal tool. She immediately bandaged and stopped bleeding, and took the student to get a tetanus shot at the first time.

According to the students, Mr. Ding is more powerful than that.

Before, some students in the school fell down the stairs, and the bones were exposed. The scene was terrible. The principal was scared at that time, but Mr. Ding took his time to connect the students’ hands and helped them to the hospital.

Second, super memory, beyond ordinary people.

After handling the students’ hands, Mr. Ding received calls from other students’ parents.

Parents said that the schoolbag was left at Teacher Ding’s house. Even in such a hurry at that time, she was still very sure about the size and shape of the schoolbag, and she was sure that the schoolbag was definitely taken away from her house.

Even, she remembers the belongings of dozens of students in the class.

Although Teacher Ding explained that students’ affairs are more important, these two points still attracted the attention of parents of students and the head of the task force of the Ministry of National Security.

Not stupid confrontation, confrontation between eyes and words, uncle pai didn’t dare to blink easily when he looked at it.

But "Opponent" is about more than that.

Pull open the mysterious veil of spies, and there is another layer of hidden sorrow.

　

Spies are not so easy to be.

Li Tang and Ding Meixi are such a disguised couple.

Seventeen years ago, they accepted the task and came to Xiamen, with a unified code name of Phoenix.

In the past 17 years, they have been married and given birth to daughters like ordinary couples. For more than ten years, from sweet love to daily necessities, people are still facing a midlife crisis when they reach middle age.

But the actual spy’s life is poor and humbled.

This couple of spies is the worst in history:

Worried that the money is not enough to spend, life is tight, children can’t keep up with physical strength when they are in the rebellious period, and they are still under great psychological pressure …

Those so-called cool settings of wearing sunglasses and leather clothes are just the beautification of film and television works.

As a matter of fact.

None of the good things have been touched, but the troubles have come one after another.

At the beginning, they were faced with the problem of crushing them:

The chickens ran away from the joint, and they were also taken away with their wages and expenses as spies.

The already difficult life is worse.

Li Tang can only grope for clues step by step, and the first breakthrough is Yao Ji’s younger brother.

Through investigation, he determined the direction of the other party’s travel and planned to intercept it.

I thought it would be a unilateral suppression with a golden finger. As a result, I fought with each other, and I could obviously feel Li Tang’s poor physical strength.

I got a knife and three teeth were knocked out.

If it hadn’t been for the protective measures in advance, it is estimated that it would have fallen.

Old and weak, no money yet.

When the tooth fell out, I went to fill it, licking my face and asking for a discount. However, the 9000 yuan after the discount was too expensive, so I persuaded him directly.

Li Tang over the years, there is no skill, when what a big shot with deep pockets.

Usually, he is a taxi driver. He earns 400 yuan a day, and he has to pay 220 yuan to the rental company. The rest is barely enough for the daily expenses of the family.

I was given a ticket when I was on a mission, 200 at a time, and I worked for nothing for a day.

Ding Meixi has a hard time there, too.

Constantly dealing with various men to sell sex and get information, and often encounter sexual harassment.

It is rare to make up lessons to make money as a teacher, and it is also reported by parents of students.

The money is not earned, and the two people are notorious.

A man was scolded for breaking his shoes.

As a spy, she had to have sex with people, but it made her children get involved in school and get a dirty look.

One was laughed at and cuckolded.

He can only turn a blind eye when the task requires him, and the sarcasm of others can only be swallowed by himself.

But these are small things, and they face bigger problems.

The dilemma of no choice.

On the one hand, it is the task assigned by the organization, threatening you with your own life, and you can’t escape if you want to escape.

Only success, not failure.

On the one hand, it is the attention of the Ministry of National Security. Once they start to suspect, they are in a state of being caught at any time.

Strictly guard against death and wait every day.

For a spy.

Further is death, take a step back or die.

They have no way out.

　

Domestic spy war dramas used to have a fixed mode of cool drama-the focus of the crowd, and the distinction between good and evil.

After watching too much, the audience also has a stereotype.

But the best thing about "Opponent" is that it tells the real spy life.

This is not a cool play.

The key performance isThe tragic life and hopeless future of spies.

Take Li Tang Ding Meixi and his wife in the play for example.

On the one hand, fight with your life.

Before each mission, they will do a full set of protective equipment, and it is common to use knives and guns. This is the experience that they have learned after many injuries.

On the one hand, worry about daily necessities.

Every day, apart from quarreling or quarreling, for money and for life, it seems that only in this way can people vent in middle age.

"We may be the most wronged spies in history."

Ding Meixi and Li Tang go back to their rooms every day, full of complaints and complaints.

No money, no status, even can’t go home.

Even after more than ten years in a foreign land, even if they go back, they don’t know how to live. The authorities have changed several times, and they don’t know how to take the tram.

But the grievances of two people are nothing. After all, even death is not so terrible for them.

It’s like their joint is online, chicken.

I have been a spy for a longer time than Li Tang and Ding Meixi. From young to old, I began to gasp after eating a few jiaozi, and I was afraid to get married and have children, for fear that my identity would drag others down in the future.

I live worse than a watchdog, and I have been threatened to be a traitor.

After nearly twenty years of torture, death may be the relief.

The only thing that holds them back is pretending to be a daughter born to a husband and wife, and that is their responsibility.

Beating is pro-scolding and love. Although Ding Meixi scolds her daughter for being ignorant, smoking and falling in love every day, every sentence reveals love.

They are afraid of revenge by spy organizations, and they are afraid that their daughters will see their parents arrested.

The spy in the play has a touch of sadness.

Especially Ding Meixi.

From the first class of spy training, you will be insulted by rape.

Seduction, bribery and threats are the necessary abilities of female spies.

Even Ding Meixi, who is married and has children, feels the physical and mental destruction all the time. Every time she has sex with a man to get information, she will brush her teeth and go home.

She hates this kind of herself and can’t stand this kind of life, but it’s not her choice.

And this is not only in film and television dramas.

"Opponent" is the most typical of reality, and it is also experiencing the same dilemma as the real spy.

You can’t get much money, but you have to fight with your life.

Maybe there are spies around you and me.

On the surface, they are like ordinary people, but in fact they are buried in a dark corner and will never see the sun.

Uncle Ba made a bold guess-

What the drama really wants to express may be to inform spies and people who may be rebelled.

If you get lost, you will find your way back.

　

China Consumer News reported (reporter Meng Gang) that the hot weather in summer is the peak consumption season for bottled drinking water. This summer, the natural mineral water market is very lively, and the mainstream products have been reduced in price, and various brands have spared no effort in the competition of water sources. Experts in the industry believe that with the continuous improvement of consumers’ health awareness, natural mineral water represents the development direction of the whole drinking water industry to a certain extent.

Price competition is fierce.

According to the data released by Academia Sinica recently, the scale of China’s bottled water market has increased from 123.7 billion yuan in 2014 to more than 200 billion yuan in 2021. The statistics of national terminal retail sales in 2021 show that the proportion of drinking pure water and natural water is 60.44% and 18.44% respectively, and natural mineral water only accounts for 7.49%.

Although the market share of natural mineral water is the lowest, it also means that its market expansion space is large. Nowadays, more and more brands have launched natural mineral water products, and the price competition is becoming more and more fierce.

Recently, the reporter visited some supermarkets in Beijing and found that the average unit price of mainstream natural mineral water in the market is further lowered when the price of each bottle is less than that of 5 yuan. The prices of some brand products are already flush with the mainstream drinking natural water and purified water products in 2 yuan.

The reporter went to the Chaoyang Road store of CP Lotus Supermarket, which was on the drinking water shelf. No.I have seen natural mineral water whose price exceeds 3 yuan/bottle. Evergrande Ice Spring, which was previously priced in 5 yuan and positioned as a mid-to-high-end product, is priced at 2 yuan for each bottle of newly-installed listed products; Zhengda Haorun Natural Mineral Water sells for 2.5 yuan/bottle, Baisui Mountain Natural Mineral Water sells for 2.2 yuan in 570 ml, Nongfu Spring Changbai Snow sells for 2.4 yuan/bottle, Changbai Forest Natural Mineral Water sells for 1 yuan/bottle only, and Kelan Mineral Water sells for 3 yuan.

The reporter learned that in addition to the above-mentioned products and brand products such as Tibet 5100, Kunlun Mountain, Evian, Paris Water and Fiquan, more and more new products appear on the market. For example, Yuanqi Forest launched its mineral water sub-brand "You Kuang", the liquor company Anhui Yingjia Distillery Group launched Yingjia Mountain Spring, Haoliyou launched Haoliyou Lava Spring, Yili launched Yike Huoquan, and a new brand of mineral water named "Liangpin Huoquan" was launched in the boutique.

With the increase of entrants and fierce market competition, some high-end products have also adjusted their prices. Kunlun Mountain lowered the price of its classic mineral water products from 6 yuan to 4 yuan; The retail price of Yuanqi Forest’s "Mine" series terminal is lowered from 4 yuan/bottle to 3 yuan/bottle. Previously, the price of Evian water, which was higher than that of 10 yuan and positioned as a high-end product, also gradually declined. On July 29th, a reporter searched on an e-commerce platform and found that the price of a box of 24 bottles and 500ml products was 84 yuan, with an average price of 3.5 yuan/bottle.

Competing for water source

According to GB 8537-2018 "National Standard for Drinking Natural Mineral Water for Food Safety", drinking natural mineral water refers to water that naturally gushes from deep underground or is collected by drilling, contains a certain amount of minerals, trace elements or other components, and is not polluted in a certain area and preventive measures are taken to avoid pollution.

Earlier, Qiao Jianmin, a senior engineer of Shanghai Institute of Geology and Mineral Engineering, said in an interview with the media that domestic drinking mineral water must contain one of nine elements, including strontium, zinc, selenium, bromine, iodine and lithium, before it can be defined as natural mineral water. If it reaches one or more, it will be high-quality mineral water.

Therefore, the core competitiveness of natural mineral water lies in the water source. The quality of water source directly determines the taste, quality, mineral content and suitability for long-term drinking of mineral water.

According to the national standard, the label content of mineral water needs to indicate the source point of natural mineral water. The reporter recently visited and found that the products meet the requirements of the national standard and are marked with water sources. For example, the label of the 1-liter Baisui Mountain product is marked with "Baisui Mountain in Boluoluofu Mountain Range, Huizhou City". The reporter logged into official website of Baisui Mountain and learned that this is only one of the natural mineral water sources in China. The reporter found out that the current water sources of mainstream products in the domestic market include Changbai Mountain, Emei Mountain, Kunlun Mountain, Laoshan Mountain and Dabie Mountain.

According to the report on the consumption trend of mineral water in supermarkets in JD.COM in 2022 released by JD.COM, the water source of mineral water has become a key factor in consumers’ purchase decision, and more and more brands have added water source labels to their products. For example, Nongfu Spring’s natural mineral water brand "Changbaixue", COFCO’s water brand Yuehuo launched "Yuehuo Emei Mountain", Jiaduobao’s Kunlun Mountain mineral water and Qingdao Laoshan Mountain mineral water. Statistics show that since the beginning of this year, the number of products added to water source brands has increased by 67% year-on-year.

In addition to directly marking the water source in the brand, some brands also spare no effort in promoting the water source of their products. For example, VOSS, a high-end bottled water in northern Europe and Norway, has developed the water source of Danxia Mountain in China; In terms of Yuanqi Forest, Yuanqi Forest inspected nearly 40 water sources around the country, and listed the water source of Cangshan Geopark in Dali, Yunnan as the first water source; Yingjia Spring takes water from Huoshan County, Anhui Province, which is the core area of the first batch of national ecological protection and construction demonstration zones, with a forest coverage rate of over 76%.

Zhang Zhaoji, chairman of the Natural Mineral Water Professional Committee of China Mining Association and deputy director of the Institute of Hydrogeology and Environmental Geology of the Chinese Academy of Geological Sciences, said that the higher the altitude of the water source, the longer the natural filtration time it passes, the purer the water quality and the richer and more balanced the mineral content.

Represents the upgrade direction

The above report shows that in the past 12 months, the sales share of drinking natural water was 15 percentage points higher than that of mineral water. However, in terms of sales growth, mineral water exceeds drinking natural water by 8 percentage points.

The rapid growth of natural mineral water market has become a new direction for many enterprises. According to the data of Sky Eye Survey, there are nearly 33,000 mineral water-related enterprises in China whose business scope includes "natural water or mineral water" and whose status is "in business, surviving, moving in and moving out". It is worth mentioning that more than 60% of related enterprises were established in the past five years.

According to the Report on the Deep Development of Bottled Water Industry in China from 2022 to 2027 and the Investment Strategic Planning of Enterprises in the 14th Five-Year Plan issued by Academia Sinica Puhua Industry Research Institute, the scale of mineral water market in China will be about 69 billion yuan in 2020, and will continue to grow at a growth rate of about 10% in the future. It is estimated that the scale of mineral water market will exceed 100 billion yuan in 2024.

Zhu Danpeng believes that because the original categories have been occupied by imported mineral water such as Evian, Paris Water and Fiquan for a long time, the penetration of products in the consumer side is slow. Nowadays, with the continuous improvement of consumers’ health awareness, the whole drinking water industry structure is changing. It can be seen from the growth of sales of mineral water categories that the correct consumption has constantly forced the industrial side to innovate, upgrade and iterate, which is also a very important reason for the industrial upgrading of domestic drinking water in recent years.

According to the data, there are more than 4,000 qualified mineral water sources in China, and the allowable exploitation amount is 1.8 billion cubic meters per year. At present, the exploitation and utilization amount of mineral water resources is about 50 million cubic meters per year, accounting for 3% of the allowable exploitation amount.

Zhang Zhaoji believes that with the improvement of residents’ living standards, people pay more attention to drinking water health, and the health attributes of high-end natural mineral water "natural, nutritious, pollution-free and green" cater to this consumption trend. At present, the per capita consumption of mineral water in China is low, and the consumption market has great potential. How to make rational development, protection and utilization of mineral water resources and how to achieve win-win results in ecological, social and economic benefits of mineral water resources is a key point in the development of mineral water industry.

(Editor: Lu Ming)

Last Friday, "Run" ushered in an "unusual catwalk". At the beginning of the program, it started with the pajamas of its members, went to the catwalk that was fashionable and eye-catching after the female guests took the stage, and then went to the dressing session to convey the fashionable ideas in the workplace, environmental protection and consumption concept, so that the program was both interesting and positive. Netizens commented: "This catwalk is really funny, fashionable and meaningful!"

The ratings refresh the double-network champion.

The popularity of program topics continues to climb.

The audience rating of CSM59 is 2.96%, which not only won the audience rating champion of all variety shows in the weekend file, but also set a new high for this year’s "Run", ranking first in the national network with 1.29%, achieving the "double-network champion". The topic popularity of the program is on the rise, with a total of 8 hot searches in Weibo, 25 platforms covering the whole network, 61 hot searches in the whole network, authoritative data such as Cat’s Eye, Gu Duo, Yunhe, Yi En, etc. TOP1, "Run" topped the Weibo Variety Hour List, and the reading volume of # Run # main topic reached 29.8 billion, among which # Sha Yi picked clothes for Cheng Xiao # topped the Weibo Hot Search TOP1. With the popularity, ratings and topic of Qi Fei, the popularity and responsibility of this national variety show are once again reflected.

Reshaping fashion concept and inheriting intangible culture　

This program takes the fashion theme as the entry point, and at the same time conveys and reshapes the fashion concept. For example, Jerry Lee’s shape is covered with sticky notes, reflecting the true state of "workplace elites" and paying attention to the physical and mental health of young people; Ryan practices "rejecting fur" and pays attention to animal protection while being fashionable; Sha Yi’s clothing modeling pays attention to the theme of "health"; Guo Qilin’s "lazy cancer" style directly hits the pain points of contemporary young people; Angelababy’s clothing is based on "scale" and conveys a kind of "altruistic spirit". These clothing styles are not so much fashion catwalks as "walking labels", each of which reminds us to stay away from the negative and be close to the beautiful.

At the same time, the program also injects traditional culture into fashion themes, making traditional culture more youthful. In the catwalk session of this program, all the non-legacy handicrafts such as Yanchuan Budui Painting, Zhuxian Town Woodblock New Year Pictures and Guilin Zhuangjin Group Fan were unveiled, showing the beautiful folk wisdom and craftsman spirit to the audience. At the same time, Guo Qilin and Crystal, the winners in this program, also used these non-legacy handicrafts as props to shoot the covers of fashion magazines, so as to help Gaotian Ethnic School in Yangshuo County set up non-legacy courses and inherit non-legacy culture. "Run" has always exported mainstream value while conveying happiness, and won praise and praise from the audience and netizens.

The next issue will usher in the music special "Run". The members of the Running Men’s Team will compete with the flying guests Ronghao Li, Charlie and Silence Wang for the sales of gold records, and the top three flying chairs in the swimming pool will attack again, and the first famous brand tearing war is about to start this season. All the wonderful contents are at 21:10 on Friday, June 26th, Japan. Lock in "Run" by Zhejiang Satellite TV’s An Muxi, and let’s run for the better!

September 9, 2021 (Thursday) from 19:00 to 20:30, byJingbao Digital Audiovisual Investment AllianceSocially audio-visual China · Creating the first phase of ""Orientation to the road to the Yuan Universe, who is the number one player?"For topics,InviteBritish Angel Fund PartnerWang Wei,Join the founder of science and technology, the universe sponsor Liu Hua Yang, founder of IFGames StudioQian QingquanConduct online sharing discussions.

Tell!

1. In the past ten years, we have not reached the experience of the number one player.

2. The most important stage at this stage is the construction of the underground infrastructure with very high deterministic undercale.

3, "No. 5 players" in the Yuan Coso, may not be a company, it should be a decentralized organization.

4, the future Yuan universe may not be human beings, but the artificial AI makes it.

The following is the idea of ??this program guest point:

Beijing New Fund Song Gang: Why is the Yuan Universe Ignore when I was now, not at other times? Is this an accidental event or a chapter? Is there a deeper reason and logic behind?

Yino Angel Fund Wang Wei:I think it is in line with the scientific law of things, it requires software and hardware technology to continuously improve and innovate. The era of mobile Internet is the most important thing to use the application, interactive, processing capabilities, and support of bandwidth. Yuan Universe has now reached a stage that can produce basic consensus. It is more like an early Internet, although there is a basic engineering, but if you really want to form a very quality experience and delivery, let you really go to life in the original state, there is a long way to go, I think this cycle At least 10 years.

Same science and technology Liu Hua Yang:I think it is even more than inevitably. The Yuan Universe is definitely a foam than the opportunity in the short term, but the chance of technically driven people and information behind the Yuancai, the opportunity between people and people’s new output value is huge. . We all use technologies to restructuring information, then use new forms, new terminals to provide experience, in the last 10 years, we can’t reach the number one player who is imagined, maybe It also takes a longer time. So 10 years I definitely define it: it is not a real Web3.0, or a transitional Web 2.5 era.

Web2.5 era information "virtual real symbiosis", AR glasses, VR helmets, mobile phones and other terminals, the real world is crucial with the Internet’s interconnection entrance of the digital world, everyone sees that the global AR World Map Company has been acquired in recent years, It has also received the invitation several times.

Web3.0, the information "virtual realism", there will be wearable equipment of the whole sensory, go to the centralized content and AIGC productive force, the sea quotation is seamlessly interconnected, the universe is built and the earth real world 1: 1 The virtual solid-symbiotic map of the cosmic universe economy, everyone can build, create, experience, transaction, social, and grow.

The Web4.0 era is a true metocular era, we may pass the brain interface and the AI ??and system interconnection, enter the uneven virtual real society, most of the production and service work includes creation, all completed by Ai, curiosity Imagination creates everything.

Ifgames studio Qian Qingquan:When we used the PC to conduct network behaviors and activities, we can’t deceive your own brain. Now there is virtual reality, as well as VR / MR / AR and other technologies, it is possible to directly communicate directly with the brain aspect. In the world of VR, such as some traditional hosts, computers, and in the movie hospital watch, we need to tell yourself for a long time, in order to feel the same, understand it. Directors and producers will also make the role in the film and the game as the link between the audience, and can drive the story in this kind of congrssion. In the post-virtual reality, we are likely to encounter, no longer able to spend the role of movies and games, but may have too much a lot, you need to keep remind yourself that this is not a real world. . But I think this is still an ideal state, which is also the ultimate form of all art creators.

We are now in the early stage, I think at least three basic conditions can be made.

First, it is necessary to pass or borrow some kind of technology to exchange exchange with the real world, such a world can be called a realistic thing. We have reached a part in the mobile Internet era. For example, when you visit Taobao, it is no longer like 20 years ago, it is a virtual thing. When you look at a product or buy something, there will be a feeling of shopping malls, and it also produces an exchange channel with reality.

Second, go to centering, not an environment that is centralized by local users. For example, some games we often play, even if its virtual world is already very delicate, but when you turn off your computer, this world does not exist. Because it is a thing that only has your computer; but the WeChat’s friend circle will have this feeling, it will continue to run after you turn it, it is not centered on you.

The third point is that the virtual display technology is played, allowing it to exceed the interaction of the class computer information.

Beijing New Fund Song Gang: What kind of world is in your heart? What are the significant features?

Yino Angel Fund Wang Wei:This concept of Yuanhe is mainly an investor and entrepreneur, industry practitioners, and a concept that can reach consensus in order to improve communication efficiency. For example, sharing the economy is the concept created. Because now in investment, every definition is very complicated, each industry is very huge, there are very many modules, so you will take a consensus concept in order to improve communication efficiency.

What is the future of Yuan Coso? It is still not possible to predict what the Yuan Universe will eventually be, we can imagine and predict it is just the things in the film and television work or the science fiction, more things are hard to imagine.

From the perspective of investors, you must first pay attention to its dimensions such as its entire data, technical maturity curves. I think there is a very large number of underlying technologies in the Yuancos, but it is generally in the early days of the technical maturity curve, which means that the probability of failure to do applications is very large. For example, if you want to be a consumer electronics, its basic technology has not yet been developed, and the supply chain factory has no equipment to produce, you have to do this product to sell, the result must be bad. So the most important thing in the stage is the construction of those with very high definitely underground infrastructure. For example, the 5G network being doing now, and the underlying equipment of VR / AR, there is still a lot of innovation opportunities in these respects. This is also the focus of our current investment.

Same science and technology Liu Hua Yang:The Yuan Universe speaks from the narrow sense is a book in a spiritual immersion scenario or a full experience, a movie, a game, or even a virtual role, can be a metacular universe, can expand a lot of things. But the generalized metacles, in fact, all we are able to feel in the physical world and the virtual world, including species, AI, NPC, etc. in it, the definition of all things together and the economy circulated above it , The information of the information and the value of the precipitation, that is, a technique of adding information, or even a new state of civilization.

In addition, you have not discussed the two levels, logic layers and value layers.

The core of the logic layer is actually centralized and decentralized whether can coexist within a long time? For example, we have launched the universe with a basic setting: the first is to go to the centralized economic and organizational governance; the second is multi-center core technical product service team, because you are hard to use to go to the centering way Output of the hard core; the third is a fully open interface protocol, we hope to break the big factory experience island, such as the experience field I set up in the Forbidden City, let the virtual character and NPC interact with live people, causing new plots .

The value layer involves whether the person can enter the virtual world, we can make the entire ideology completely internetize. I think the problem that may be solved in the future is not to go to the center of the people, but when we want to go to the center, it will be killed by Ai, because it has far more than our ability. Will it go to the world? Another point is that the basis of the economy is a scarcity. It requires costs in physical world production, such as making a mobile phone. Its chip has cost, and the cost marginal decline is very slow. But in the virtual world, this logic is completely different. When we design a good thing, its copy cost is equal to 0, in the virtual world, the scarcity of the physical world is not established, this is what I think is needed It is necessary to take into account a certain stage and size.

Ifgames studio Qian Qingquan:I have been discussing a question in the first two days. Is this world essence spread or passed? For example, I gave me my apple, I didn’t have this apple. This is a pass; whether spreading this scarce? For example, in the game, if the equipment is not a scarce, we share the top equipment to everyone, although this game itself is very fun, but it has no value, its structure is infinitely flat, what is it ultimately?

For the future prediction of Yuancai, in the perspective of creation, the tool I think that creation has continuously iterated, allowing the creator to re-create the authority. For example, 10 years ago, a few small teams, even if your technology is fine, it is very unrealistic. But now it is true that it is very pleasant. In the future, I think the creative will be more decentralized, and a person can make very good content. However, this will also cause the content of the product to become more and more fast, and the content will become more shallow.

Beijing New Fund Song Gang: In the event of Yuancos, the future number one player or head company is most likely in which scene is born?

Same science and technology Liu Hua Yang:Ideally, I think it may not be a company, it should be a decentralized organization. I am more important to "what is going to spend?", In the physical world, our most important problem is to solve production, and now the production capacity of the virtual world is much lower than our needs, but it may suddenly have a long demand for a certain day. After this mutation, more consumption’s main body is cultural, how to better consume higher level of cultural information, I think it can last long, it is definitely not a flower.

Ifgames studio Qian Qingquan:I think the engine development, the Internet of Things, artificial intelligence also has the possibility of giants in these aspects of network communication technologies. There will also be a lot of excellent creative companies in interaction technology, which will also produce a lot of giants. However, I am more worried that China is at the technical level. At present, there is no ability to compete with other countries in the engine. We are also behind the artificial intelligence. .

Beijing New Fund Song Gang: What are the investment opportunities in the development of Yuancai? Is it a state in which a winner is eaten or a hundred flowers? What directions we are more concerned or opportunities?

Same science and technology Liu Hua Yang:I hope it is a state of flowering, because it is even more interesting, but I think it is necessary to consider a problem. We haven’t realized that AI may bring potential energy or even threats that Ai may bring in this regard. The so-called real winner is a super node, it is possible not to make human beings, but it is made of artificial AI. This may be a thing we need to be cautious, although it may be very far away.

With regard to investment, I think the underlying hardware infrastructure, terminal layer, and component subdivision in the terminal are opportunities. But it is difficult to say a small company that is Ar / VR glasses. It can be acquired or it can grow into a giant. I think this opportunity is very embarrassing. Some new coding methods, cloud computing, and digital engine infrastructure, rendering ends, and applications in various industries, as well as components in various industries, and components in various industries.

Ifgames studio Qian Qingquan:As an entrepreneur, if I do investment, I may pay more attention to the early situation. How long does this person don’t have to do this, and I will pay attention to it in a certain field. Is he really have a very deep understanding? opinion. Whether it is in a certain industry, because we have changed in the market, it is no longer chasing people, which has been compete with the country in the world’s first position, and we have to do innovation. I think that investment VR content and artificial intelligence is a particularly good point in time. I know the comrades who survived in the last cycle. They all have got a relatively high valuation, and they have got financing.