南京品茶交流

　　Do you remember the positioning of the short video at the beginning? Music short video community platform.

　　Recently, the music of short videos seems to be coming back. On July 4th, Tik Tok music co-singer Hu Haiquan created the first music comprehensive "Hi, listen to me! ",from online Live broadcast to online live show; On July 5th, the column "The Original Singer Comes" created by Aauto Quicker Music Institute opened the King’s Harbor Music Season, and many Aauto Quicker musicians joined hands with the original singer of the King.

　　Also on July 5th, Aauto Quicker Film and Television Account launched a video in Weibo to launch the Aauto Quicker Women’s Team in the form of a promotional film, although many netizens commented that they didn’t know what Aauto Quicker’s intention was to launch the Women’s Team, whether it was to enter the entertainment circle seriously or just for a publicity. However, the combination of Aauto Quicker Laotie and the women’s group still attracted great attention, and it quickly boarded the hot search in Weibo on the day of announcing the formation of the group.

　　The two short video platforms have made some moves in the music field. Should we take the music road again or expand the music territory? The love-hate entanglement between short video and music, can we take advantage of the situation to rub out a new fire? After injecting the fresh blood of short video, can Chinese music create a brand-new content ecology?

　　Tik Tok and Aauto Quicker cross the border.

　　Self-made music IP program attack

　　If explosion is the key word of short video platform in the music industry last year, then this year, short video platform shows more obvious action, that is, cross-border.

　　The cross-border here refers more to the integration of the platform based on the existing resources and advantages, and the innovation of the gameplay activities within the platform and the redistribution of resources for musicians, so as to further improve the efficiency of music distribution, announcement and even incubation, and explore more cash opportunities.

　　Specifically, how is the platform done? On the one hand, it is to promote the interaction between musicians, constantly invite famous Chinese classic singers, and interact with the new generation of musicians on the platform to enhance the visibility of self-made programs; On the other hand, it is to get through the content linkage. At this point, based on the platform’s star appeal and unique gameplay, different platforms clearly reflect the differences in gameplay.

　　"Yunpa Music Week" was launched from Aauto Quicker and Taihe Music, and "Lian Mai Yin Yue Hui" was launched, and Jam Hsiao held the first online concert in Aauto Quicker, becoming the first person in the concert of Aauto Quicker star living room; Tik Tok also joined many powerful singers in Chinese music field to launch "DOULIVE Sofa Concert" and "Doulive at the scene".

　　This time, the music opened in Tik Tok is a comprehensive "Hi, Quan listens to me! In the two-hour live broadcast, in addition to singing songs, there are also forms of talk show, continuous wheat and magic. As the first singer to cooperate with Tik Tok, Hu Haiquan is also like the vanguard sent by Tik Tok to test the water.

　　In addition to Hu Haiquan’s performance with musicians, friends in the circle, such as Joker Xue and Michael Chen, also helped to appear in the live broadcast room. According to statistics, the cumulative number of people watching the live broadcast exceeded 2.4 million, and the Tik Tok hour list was TOP1, which dominated the list during the live broadcast.

　　On the other hand, Aauto Quicker reached a cooperation with Emperor Entertainment in the sixth live broadcast of the self-made music section "The Original Sing Comes", and launched a series of activities. Four Aauto Quicker musicians, including Xiaohua himself, KINOMOTO SAKURA Junda, Zhibao and Hong Kong Mongkok Xiaolong Nv Long Ting, joined hands with Joey Yung, Hacken Lee, Twins, Kenny Kwan W. Jr. and Angela Hui. Six King Hong Kong music singers settled in Aauto Quicker, and collectively released videos, covering familiar songs such as "Serenade of the Moon" and "Red Sun", which revived the public’s feelings for classic Hong Kong music.

　　From the formal point of view, it is more inclined to live music interaction, especially through the form of continuous wheat, so that the cover singer and the original singer can be in the same box remotely, which is relatively weak in appreciation and enhanced in interest.

　　According to the person in charge of Aauto Quicker Music, The Original Singer Comes is an annual music platform that Aauto Quicker continues to operate and spread throughout the year. It explores the presentation and operation of musicians in the form of columns. It has been launched six times before, including Mira, Hu 66, and Hailai A Mu, the original singer of Teenager, and so on, all of which have gained some attention.

　　Whether it’s Aauto Quicker’s "The Original Singer Comes" or Tik Tok’s "Hi! Listen to me, these self-made IP columns or programs tailored for musicians undoubtedly provide musicians with more sufficient performance space, making musicians’ personal style more distinct, and the form is not limited to a single performance, but more penetration at the level of music peers and fans.

　　It is worth mentioning that with the in-depth development of music content on the short video platform, a particularly fierce tug-of-war for copyright has immediately begun.

　　For example, last month, Jay Chou settled in Aauto Quicker as a spokesperson and opened the first Chinese social media account. Later, he also launched the audio clip and MV clip of the new song "Mojito" on the short video platform in Aauto Quicker for users to use as short video creation materials.

　　Tik Tok, also not to be outdone, immediately announced that he had reached a copyright authorization cooperation with Jewel Music on the short video platform for all song clips and song MV clips. Tik Tok Station also launched the exclusive song list of Jay Chou simultaneously, including the past tracks and future new songs of Jewel singers such as Yuan Yonglin and Pai Weijun.

　　The two sides successively won the copyright of Jay Chou’s new songs, and the secret rivalry behind the short video platform surfaced, which also brought more vitality to the music industry. Of course, only when the protection of music copyright becomes subconscious can it help the short video and the music industry to develop together.

　　The New Cradle of Musical Talents

　　Will short videos be the future of Chinese music?

　　The ambition of short video platform is not limited to this. Besides being a channel for spreading music content, it also wants to be a platform for creating music content. For this reason, Tik Tok and Aauto Quicker have successively launched a series of music talent support programs.

　　On June 22nd, Tik Tok officially announced the branding of Tik Tok music through the online conference of "Invisible Concert", and at the same time launched the "2020 Tik Tok Seeing Music Plan" and "Tik Tok Musicians’ Hundred Million Yuan Subsidy Plan", which is also the first platform in the short video industry to implement the "music subsidy model" for musicians.

　　Different from the traditional streaming media music platform, as a short video platform to support musicians, Tik Tok will complete an upgrade from the amount of songs played to the amount of songs used. At the same time, it will also launch a live tour of the city and live broadcasts of five major tracks.

　　In fact, the support of short video platform for musicians can be traced back to a long time ago. As early as April 2018, Aauto Quicker officially launched the "Aauto Quicker Musician Program", which is dedicated to supporting original musicians with musical dreams all over the world, and escorting high-quality original musicians through intelligent and accurate push, 100 million yuan of traffic resources, customized exclusive songs, ace channel publicity, exclusive identity authentication, rich work sharing and other forms.

　　This year, Aauto Quicker Music also launched an incentive plan of 100 million yuan, and jointly launched the "No.12 Record" annual singing contest with QQ Music. Musicians who passed the preliminary contest will become the first creators to benefit from the incentive plan and automatically enjoy the extra benefits of doubling their income.

　　According to the data of the platform, in 2019, the Top500 music anchor in Aauto Quicker rose by over 800 million yuan, and the anchor with 10,000 powder broadcasted for an average of one hour a day, with an average monthly income of over 3,000 yuan; The anchor with 1 million powder broadcasts an average of 2.5 hours a day, with an average monthly income of more than 100,000 yuan.

　　If the competition for music copyright in Tik Tok and Aauto Quicker is regarded as the allocation of current music resources by short video platform, then the competition for music talents by Tik Tok and Aauto Quicker is the layout of short video platform for the future music market.

　　Short video platforms, represented by Tik Tok and Aauto Quicker, are changing the music ecology of the Chinese music scene through the form of "10 billion traffic+100 million yuan subsidy". The relationship between the traditional streaming media music platform and the audience has been changed by the stronger user participation of the short video platform, and the pattern of the music battlefield may usher in a new reshuffle.

　　Short video incoming tone integrated IP

　　What can it bring to Chinese music?

　　It is not difficult to understand why the short video platform tries to synthesize sound.

　　With the development of content, music does not only exist as the playing background of the platform, nor does it stay at the level of musicians’ announcement, but based on this, it extends the pan-entertainment ecology that belongs to the short video platform alone. The platform forms a more complete ecological closed loop by constantly intervening in the upstream and downstream of the music industry, such as marching into music variety.

　　According to Ai Media’s Thirty Years’ Research Report on Chinese Music, music variety has the advantages of being more diverse, younger, vertical and deeper, and has become a high-quality channel for cultivating original musicians and exporting original songs.

　　If the short video platform deeply enters the sound synthesis, it will have a certain impact on the whole digital music industry. First of all, in terms of copyright precipitation, copyright has always been the key to the short video platform’s efforts in the field of music. Self-made programs on the platform mean that music copyright will be directly given to the platform, which is also the basis for Tik Tok Aauto Quicker to attach importance to self-made IP programs.

　　Secondly, in terms of music distribution, this has always been a significant advantage of the short video platform, that is, traffic support plus algorithm distribution. The short video platform with many years of experience in advertising has obviously applied this set of combination boxing to perfection.

　　Finally, in the realization of music IP, whether musicians or music works, the platform has always focused on sustainable long-term value. Nowadays, the diversified business realization mode with music IP as the core has gradually become the mainstream. If the short video platform can expand the existing music IP into music variety IP in the future and explore more ways to realize it for musicians, it will certainly promote the business model of Chinese music to be advanced.

　　To sum up, compared with the long video platform, the short video platform cross-border sound synthesizer also has its own advantages, which is the unique value of the short video platform. This is not contrary to the long video platform, but the platform uses its own advantages to cooperate and jointly promote the fine operation and industry evolution of Chinese music on the basis of its own differentiated functions.

　　Source: rhinoceros entertainment, entertainment business observation, etc.

Guide: You know that we are weak in appearance, but I don’t know that we are stronger than anyone else.

Introduction:

Li Jing, the host, once wrote in a book: "There has never been an era that can give women such a broad and rich choice, which comes from my promotion, self-realization and self-transcendence. In some fields and industries, women even have more opportunities and gain more respect than men. "

But the inherent prejudice is like a label that is difficult to tear. Even if it is shoveled off, it will still leave glue marks in people’s hearts.

Yang Feifei, who has become the director of the service center, will still be questioned by new users: "Can girls fix their mobile phones?"

Yang Xiaoxue, who has excellent customer service team performance, will still be questioned: "It is not difficult for girls to do customer service well, right?"

Zhang Wenyun, who successfully built an OPPO service expert group and led a 40-member team, still could not escape being asked: "How should women balance their career and family?"

How do women break through the inner and outer walls, tear off the label and shovel off the glue mark at the same time? Today’s heroes-Yang Feifei, Zhang Wenyun and Yang Xiaoxue-use their personal experiences to tell how women try their best to win more respect and possibilities for themselves.

Yang Feifei never thought that she, who studied business administration, would one day become an expert in repairing mobile phones. Initially, Yang Feifei was the front desk of a service center, acting as the "mouth" of the repairman outside the closed mobile phone repair room, and reassuring users with professional communication.

In order to do this "reassurance", Yang Feifei has made great efforts. She humbly asked the maintenance master, and every time she met a question that she couldn’t answer, she got to the bottom of it. The more you learn, the more possibilities you naturally look forward to.

In 2016, OPPO service was upgraded, and the service center was upgraded from closed maintenance in the past to transparent maintenance. In the past, users could not see the process of mobile phone maintenance, which inevitably led to questions and worries. After the transparent maintenance upgrade, users can not only see the engineer’s maintenance face to face, but also ask face to face; Spare parts replaced during maintenance can also be queried through official channels to avoid users’ worries about surcharges and arbitrary charges.

As a result, Yang Feifei’s front desk work was weakened, and she had to find a new way out. Just at that time, the service center maintenance master was understaffed. Yang Feifei thought, since he can be an engineer’s "mouth", why can’t he be an engineer?

But the transition from front desk service to maintenance engineer is far more difficult than Yang Feifei imagined. First of all, I got the qualification certificate, and persistent Feifei got the qualification of junior engineer and moved on to senior engineer. If you want to get a certificate, you have to take the written test, interview and practical operation. As long as there is one unqualified item, you can’t get the certificate, and the passing rate of senior engineers is less than 20%.

After putting the children to sleep at 10 o’clock every night, Yang Feifei began to recite and take notes, and his life was more fulfilling than the college entrance examination. In this way, she abruptly "chewed" the senior engineer qualification certificate.

However, this is only the first level. In addition to professional skills, facing the transparent maintenance of users, courage is a compulsory course. At first, Yang Feifei didn’t dare to repair in front of users. She felt that being watched, the screw would break through the inner screen in the next second. In order to practice her courage, she asked her colleagues to act as users and stare at herself. At first, hand shaking was inevitable, but with more practice and familiarity, you can cope with it.

In the past, users came to the service center to repair their mobile phones, preferring to wait for an afternoon with a male maintenance engineer rather than looking for a "female teacher" like Yang Feifei to repair them. However, the experience of being rejected and left out again and again did not dispel Yang Feifei’s enthusiasm. She said: "No matter whether the user trusts me when he comes, I will definitely make him satisfied when he leaves." Her skill and sincerity touched every user who came to repair it. Now, users who are familiar with the OPPO Service Center in Linhai will directly call Yang Feifei.

Today, she is the director of the OPPO Service Center in Linhai City. In 2022, Yang Feifei’s service center scored full marks in many monthly assessments.

Occupation is gender-neutral. Yang Feifei proved this statement with his own actions. The position of maintenance engineer, boys can do it, girls can do it, even better. Influenced by her, Yang Feifei’s son is also particularly interested in digital products. When his mother is repairing, he watches quietly, and the seeds of technology are quietly planted in the children’s hearts.

This is the way for Yang Feifei to change. She turned "dare not think" into "possibility".

Zhang Wenyun, who is also a mother, also worried after her second child returned to the workplace. Is she unable to keep up with the pace of the company?

Zhang Wenyun, who came to OPPO after graduating from college, is in her 11th year in the company. From the grass-roots level to business operation to team management, she has grown from a young freshman to a unique team core backbone, and her growth is inseparable from the rapid development of the company. However, when she came back after giving birth to a second child, she found that both the adjustment of the company’s organizational structure and the impact of new colleagues, new competition and new perspectives made her feel stressed.

At the same time, she gradually realized that in the past, in the core business, the company was also developing at a high speed and could continuously prove its value; But if the business is no longer the core, do you still have the confidence to play your own value? It can be said that she has come smoothly from the newcomers in the workplace and received a lot of support and help. When she becomes an old employee of the company, can she also sum up experience and help more young people to avoid detours and become a light for others? Zhang Wenyun seems to have found the breakthrough point of career bottleneck.

In 2020, OPPO pushed the NPS project. As the first project member, Zhang Wenyun found his initial intention to enter the OPPO service. No matter how big the company is and how much business is laid, users are still the foundation and foundation of service.

She went to the front line, thought of the front, stood from the user’s point of view and listened to the user’s voice at close range. Although "land reclamation" is hard, but watching the business continue to open up more possibilities, users continue to praise, Zhang Wenyun once again found the head of work and his own value.

Zhang Wenyun and Yang Feifei are wives and mothers, but these roles do not prevent them from becoming independent experts in the workplace. They have broken through the two "heart walls" of women’s workplace, which are blocked by external prejudices and bound by internal self.

The real strength of women is that they no longer set limits on themselves and live a wonderful life every day. Because life is like a play, if it is a play, there will be calm waves, and there will be climaxes, so you don’t have to care about other people’s comments. Take root down, grow up, and live a new height on this limited life road.

"The work of telephone customer service is indeed more difficult than expected." Yang Xiaoxue went through the three-certificate examination and a month-long training before he successfully took up his post. However, she didn’t fully adapt to the customer service work at first, especially when communicating with strangers. Her hands were shaking at the first connection, but Yang Xiaoxue’s personality created her strong personality. Since she chose it, she must stick to it.

As a customer service, helping users to deal with problems online requires very strong problem positioning and emotional appeasement. Compared with offline services that can see problems face to face, online customer service can only speculate and locate user problems through user descriptions. At the same time, some users often come with emotions because the problems are not solved. Calm down the user’s emotions first, and then solve the problem, which has become the daily life of Yang Xiaoxue’s online customer service.

For Yang Xiaoxue, it is not only necessary to help users solve problems, but also to bring users a sense of security.

Especially for the elderly whose children are not around, customer service is often the only way to solve their mobile phone problems. On one occasion, Yang Xiaoxue received a special call for help. The other party was an illiterate old man, and his children were not around, so there was no way to help him operate. Yang Xiaoxue found an identical mobile phone, operating and answering. Although the service time of this call is several times that of other calls, it can effectively solve the problem for the elderly, which makes her feel very fulfilled and finds the meaning of customer service.

Yang Xiaoxue’s customer service work is not always smooth sailing. Many girls who came in with her at the same time left because of the pressure, which sometimes comes from harassing calls late at night. Sometimes a bad review requires 30 favorable reviews to pull back the assessment pressure; Sometimes it is a return visit that is not done in place, and it is complained by users …

But the idea of "leaving" never appeared in Yang Xiaoxue’s mind. In her words, "I am competing with myself". From the former "social fear sprouting new" to today’s "among the best", Yang Xiaoxue gave himself a more independent confidence with excellent strength.

Zhang Wenyun is also "competing with himself".

In 2021, the Find X3 series, a high-end product of OPPO, went on the market, and the OPPO service also upgraded the user service system. It is necessary to build a customer service team completely different from the traditional customer service from 0 to 1-"service expert group".

Zhang Wenyun volunteered. For her, the service expert group is another decision to be close to users and return to the original heart.Since it is the right way, why hesitate?

But everything starts from zero, and what role, positioning and resources the service expert group needs, Zhang Wenyun is completely groping across the river. In the expert group training system, it is required to go through more than two months of in-depth training from entry to formal employment in order to master systematic professional knowledge and service skills. However, due to lack of experience, recruitment, training and operation management have not been taken into account, and the team mobility is very high, and the business indicators are not up to standard.

In the first three months, Zhang Wenyun experienced a "dark moment" in the past 10 years. Brand-new challenges, brand-new work content, Zhang Wenyun dare not stop at the same place, because stopping will definitely fail.

Once people compete with themselves, the hardest thing to say is to give up. Zhang Wenyun survived those three months and gradually found a way. Both training and management were gradually on the right track, and the team gradually stabilized.

The "service expert group" is different from the general customer service. The team adheres to the concept of thinking more about users and taking one step further, and actively provides appointment services when users need it; Provide diversified tutorials for users who have difficult problems with their computers; Understand the real pain points of users, treat users as friends, and be anxious for users … ……OPPO service has achieved the ultimate in innovation and service upgrade.

Talking about family issues, Zhang Wenyun also said frankly: "Work and family cannot be completely balanced. If you invest more in your work, you will always pay less for your family." Fortunately, her parents and husband are very supportive of her work, and her family has become the most stable "rear area" when she is in the forefront of the workplace.

Wen-yun zhang also said:"The balance between family and career should not only torture women. Both men and women will face the same problem, but everyone defaults that women should pay more for their families. "

Nowadays, Zhang Wenyun and Yang Xiaoxue are struggling to grow towards their desired goals. In the days when they are sailing against the current, they take root hard. When riding the wind and waves, it will grow up again. They use tenacity and indomitable spirit to interpret the meaning of not giving up, break through difficulties again and again and win for themselves.

For OPPO services, a person’s role is not only related to themselves.

Every hotline customer service and maintenance engineer has undergone strict screening and professional training; For outstanding talents, OPPO also provides them with growth and promotion channels. They not only live as light themselves, but also become the light of users and teams.

In traditional values, women are often associated with "weakness" and "meekness". Another example is the trouble of Yang Feifei and Zhang Wenyun-people will only say that gentleness is the advantage of women, but they often ignore that they can also play their roles through technical strength and leadership. This is their former cocoon house.

Now, they are rushing out of the cocoon house and turning into butterflies.

Their growth is also closely related to the growth of OPPO services.

In 2008, OPPO service had its first service center in Beijing;

In 2009, the service hotline opened 7 * 24 hours online;

In 2016, closed maintenance was upgraded to transparent maintenance. In the same year, the service of sending and repairing was launched, which brought more convenient service and experience to users;

In 2017, a one-hour quick repair service was launched;

In 2018, on-site maintenance was launched;

In 2019, O School was launched to learn to play computer games with enthusiasts.

In 2021, the service expert group was established.

In 2022, with the Find N2 series, the screen breakage protection products of 1V1 exclusive service housekeeper and internal and external screens were launched.

Every change brings together excellent female strength; Every progress is a two-way trip between OPPO services and partners.

For women, it is not only Women’s Day that they should be respected and applauded, and it is worth celebrating. Every day when we explore the possibility of women’s development, every progress is worth remembering.

Finally, at the end of Fang Qi’s words, she said, "Why does a girl fight so hard? Because life won’t look at you as a girl, so go easy on her. You see that we are short, but we can’t see our inner strength; You know that we are weak in appearance, but I don’t know that we are stronger than anyone else. "

Fan Zhendong and Malone were replaced by Liang Jingkun and Wang Chuqin in the Asian Cup list published by ITTF. This arrangement is considered that Guoping is training these two players to prepare for the Paris Olympic Games. However, there are also many people who think that Fan Zhendong and Ma Longming should not walk Liang Jingkun and Wang Chuqin in this way. However, there are also difficulties. Liu Guoliang was forced to do nothing, and the German media revealed the reasons.

At Chengdu World Table Tennis Championships, Qin Zhijian gave all five players a chance to play, but Liang Jingkun and Lin Gaoyuan only played in the group stage to feel the atmosphere of the competition. After entering the knockout round, Qin Zhijian always insisted on using the lineup of Fan Zhendong, Malone and Wang Chuqin. Even though Wang Chuqin and Fan Zhendong lost to Zhang Benzhihe in the semi-final, Qin Zhijian didn’t adjust the lineup, and finally won the championship with these three people.

After the World Table Tennis Championships, the entry list of the Asian Cup was confirmed, Liang Jingkun and Wang Chuqin got the opportunity to participate, and Fan Zhendong and Malone, the top two players in the world, were replaced. Fan Zhendong and Malone don’t seem to need the opportunity of the Asian Cup to prove themselves, but the quota of Liang Jingkun and Wang Chuqin is really not convincing. In particular, Liang Jingkun was in the whirlpool outside the court recently, and his finalist also caused a lot of controversy.

A few days ago, German media issued a document in evaluating the World Table Tennis Championships, pointing out that China might not be able to cope with the situation of lacking two superstars at the same time. German media specifically pointed out that Fan Zhendong and Malone have been the guarantors of the success of national table tennis for many years. In contrast, the German team won the runner-up of the men’s team under the leadership of Qiu Party in the absence of three main players, Bohr, Ocharov and Francesca, and completed the replacement problem that should have been solved at the Paris Olympic Games.

German media actually pointed out a problem of Guoping, that is, besides Fan Zhendong and Malone, we don’t have a third stable and reassuring point. As you can imagine, if our team of Lin Gaoyuan, Liang Jingkun and Wang Chuqin sent in the final of the World Table Tennis Championships, I’m afraid they may not be able to beat the German team, but more likely they will be eliminated by the Japanese team in the semi-finals. Therefore, Liu Guoliang let Liang Jingkun and Wang Chuqin participate in the Asian Cup, which was also forced by the situation. He had to exercise these two people in this way.

The national table tennis men’s team has no other way to go now. One of Liang Jingkun and Wang Chuqin must be forced out to make them grow into stronger players. Whether Malone can participate in the Paris Olympic Games is very variable. One of the national table tennis players must be able to join hands with Fan Zhendong to challenge the Olympic champion, which is one reason why Liu Guoliang must walk Liang Jingkun and Wang Chuqin to participate, forcing them to make progress.