Behind a prefabricated dish: "Gongfu Shandong" is being made deep and solid

Original title: Behind a prefabricated dish: "Gongfu Shandong" is being made deep and solid

Source: Shandong Business Daily · Subao News

The industrial Internet that seems to be "far away" has actually quietly come to everyone’s side, even a pre-made dish that is served on the table, and the entire industry behind it has realized digital transformation under the empowerment of the industrial Internet. It is worth mentioning that digital transformation cannot be separated from "empowered people" like Inspur Yunzhou, who have provided integrated services for millions of enterprises by implementing the industrial Internet.

However, the innovation and development of the Industrial Internet does not stop there. As far as Shandong is concerned, under the high attention of the provincial party committee and the provincial government, how to deepen the Industrial Internet for more than 20 industries such as equipment and electronics has become an important issue for leading platforms such as Inspur Yunzhou.

The digital journey of prepared dishes

Standing on the "trend" of prefabricated dishes, the order volume of prefabricated dishes of Shandong Huifa Food joint stock company (referred to as "Huifa Food") has surged. Scallion-roasted sea cucumber, Buddha Jumps Over the Wall, snow clam porridge… In the production workshop of Huifa Food, the delicacies on the tip of the tongue are constantly being made and packaged into prefabricated dishes.

Benefiting from the intelligent production process, the entire prefabricated vegetable production process is almost in one go. It is worth noting that the reason why Huifa Foods can complete the intelligent upgrade is due to a hot word in recent years – the industrial Internet.

"Through intelligent transformation, the company conducts real-time data collection on raw materials, equipment, work in progress, finished products and energy in the production workshop, and realizes digital management of factory scheduling, resource scheduling, production management, warehousing and logistics, quality and safety, etc.," said Zang Fangyun, executive deputy general manager of Huifa Foods.

The reporter learned that in March 2021, Huifa Food and Inspur Group’s industrial Internet platform Inspur Yunzhou started cooperation. After many visits and on-site investigations, the two sides decided to cooperate in depth and rely on the industrial Internet platform to help the digital transformation of the food industry.

Supported by Yunzhou Industrial Internet Platform, Huifa Food has built a flexible supply chain service system integrating agricultural breeding, food processing, cold chain distribution, and consumer services, and built a healthy food intelligent industry chain service platform. Facing the standardized and healthy food demand of group meals, brand catering and community convenience stores, it provides batch food supply services to improve circulation efficiency; for children, pregnant women, middle-aged and elderly segments, it provides customized food and beverage food supply to enhance product added value. At the same time, it realizes the quality control and circulation traceability management of the whole process of food ingredients, and drives the digital transformation of the whole food processing industry chain.

"For example, by analyzing the data, we can understand the overall sales situation of the day, and customize the ingredients by population classification." Li Wenbo, general manager of Inspur Industrial Internet Intelligent Transformation and Transformation Department, told reporters that in terms of food supply, by leveraging the analysis and application value of data, a supply chain of healthy ingredients can be built in the entire Huifa industrial chain, so as to realize the innovation and transformation of production mode, management mode and business mode.

The number of service companies has exceeded one million

Huifa Food is not a special case. Through the blessing of the Industrial Internet, Inspur Yunzhou has provided data-driven "cloud network edge + security" integrated software and hardware services in recent years. The platform has launched more than 5,000 industrial mechanism models, serving more than one million companies.

"According to the strategic plan, Inspur Yunzhou provides an integrated cloud network edge + security overall service capability based on data, and is a platform operator for digital transformation." Shang Guangyong, deputy general manager of Inspur Industrial Internet, told reporters that in 2021, the company created several soft and hard integrated intelligent products to enhance the capabilities of data acquisition, data storage and data use; strengthen the functions of the operation center, app store and developer platform to improve the efficiency of ecological operations; operate industrial Internet platforms such as Yunjiang, Yunwan, Guangxi and Mengzhou Park.

In fact, looking at the whole of Shandong, the innovative development of the Industrial Internet has become an indispensable part of the province’s major strategy.

In recent years, the Shandong Provincial Party Committee and the provincial government have attached great importance to the innovation and development of the industrial Internet, and introduced a series of policies and measures to fully support the innovation and development of the industrial Internet. They have continued to carry out the "Yunxing Qilu" industrial Internet hand-in-hand action, and promoted the large-scale application of the "dual-cross" platform.

This year’s provincial government work report also pointed out that it is necessary to strengthen and expand the industrial Internet. Solidly promote the construction of the Shandong Peninsula National Industrial Internet Demonstration Zone, support Inspur Yunzhou and other leading enterprises to build industry sub-platforms, and focus on creating 100 typical application scenarios in different industries.

The Provincial Department of Industry and Information Technology also issued a document saying that in the next step, Shandong will carry out the "Yunxing Qilu, Shandong" action in depth, support Inspur Yunzhou and Haiercaos to jointly build the "Shandong" industrial Internet comprehensive service platform, accelerate the convergence of advantageous industrial resources inside and outside the province, promote the integration and innovation of upstream and downstream industrial chains, large and medium-sized enterprises, promote the improvement of the comprehensive competitiveness of the "double-span" platform, and take a new step in key indicators such as resource management, application services, basic support, and sustainable development. Actively build a comprehensive service platform that is "based in Shandong, serves the whole country, and faces the world."

Deeply empowered industry sector

The major decisions and deployments of the provincial party committee and the provincial government on the industrial Internet have undoubtedly put forward new requirements for Inspur Yunzhou. And in the face of new challenges, how will enterprises innovate next?

As we all know, in the digital economy, the industrial Internet assumes the key role of "empowering", and the core value lies in the application of the industry field. At present, the Inspur Yunzhou platform has created 200 + solutions for more than 20 industries, focusing on equipment, electronics, chemicals, mining, food, energy, parks and other industries to do deep and practical.

"In the next step, Inspur Yunzhou will join hands with leading enterprises and chain owners to empower thousands of industries in terms of platform building and application." Shang Guangyong said that in the future, the company will provide targeted platform services for R & D and design, manufacturing, operation and maintenance services and other sub-sectors.

At the same time, the company will take the platform as the core, optimize resource allocation, reshape business processes, focus on industrial parks and industrial clusters as breakthrough points, serve the digital transformation of the industry, and promote the integration of industrialization and industrialization to a new level; focus on key industries and do deep to real. Continue to deepen the industry fields of equipment, electronics, chemical industry, mining, steel, energy, food, parks, etc., empower enterprises to improve quality and efficiency, and harvest real value.

In addition, Inspur Yunzhou and Haiercaos jointly build the "Gongfu Shandong" industrial Internet comprehensive service platform, which will further expand the leading advantage of Shandong’s industrial Internet development in the country, gather more industrial resources, open up industrial big data, and prosper the industrial Internet ecology. It truly promotes the industrial Internet industry and even the digital economy to become stronger, better and bigger, and empowers the digital transformation and high-quality development of the real economy.

Looking to the future, Inspur Yunzhou will build an industrial Internet platform with international influence as its development direction, based in Shandong, serving the whole country, facing the world, and leading the innovative development of China and even the global industrial Internet.

Ding Yifan, reporter of Shandong Business Daily Subao News Network

Ding Yifan, Editor of Shandong Business Daily, Subao News Network

Tik Tok Aauto Quicker Yinzong IP "Ambition"

  Do you remember the positioning of the short video at the beginning? Music short video community platform.

  Recently, the music of short videos seems to be coming back. On July 4th, Tik Tok music co-singer Hu Haiquan created the first music comprehensive "Hi, listen to me! ",from online Live broadcast to online live show; On July 5th, the column "The Original Singer Comes" created by Aauto Quicker Music Institute opened the King’s Harbor Music Season, and many Aauto Quicker musicians joined hands with the original singer of the King.

  Also on July 5th, Aauto Quicker Film and Television Account launched a video in Weibo to launch the Aauto Quicker Women’s Team in the form of a promotional film, although many netizens commented that they didn’t know what Aauto Quicker’s intention was to launch the Women’s Team, whether it was to enter the entertainment circle seriously or just for a publicity. However, the combination of Aauto Quicker Laotie and the women’s group still attracted great attention, and it quickly boarded the hot search in Weibo on the day of announcing the formation of the group.

  The two short video platforms have made some moves in the music field. Should we take the music road again or expand the music territory? The love-hate entanglement between short video and music, can we take advantage of the situation to rub out a new fire? After injecting the fresh blood of short video, can Chinese music create a brand-new content ecology?

  Tik Tok and Aauto Quicker cross the border.

  Self-made music IP program attack

  If explosion is the key word of short video platform in the music industry last year, then this year, short video platform shows more obvious action, that is, cross-border.

  The cross-border here refers more to the integration of the platform based on the existing resources and advantages, and the innovation of the gameplay activities within the platform and the redistribution of resources for musicians, so as to further improve the efficiency of music distribution, announcement and even incubation, and explore more cash opportunities.

  Specifically, how is the platform done? On the one hand, it is to promote the interaction between musicians, constantly invite famous Chinese classic singers, and interact with the new generation of musicians on the platform to enhance the visibility of self-made programs; On the other hand, it is to get through the content linkage. At this point, based on the platform’s star appeal and unique gameplay, different platforms clearly reflect the differences in gameplay.

  "Yunpa Music Week" was launched from Aauto Quicker and Taihe Music, and "Lian Mai Yin Yue Hui" was launched, and Jam Hsiao held the first online concert in Aauto Quicker, becoming the first person in the concert of Aauto Quicker star living room; Tik Tok also joined many powerful singers in Chinese music field to launch "DOULIVE Sofa Concert" and "Doulive at the scene".

  This time, the music opened in Tik Tok is a comprehensive "Hi, Quan listens to me! In the two-hour live broadcast, in addition to singing songs, there are also forms of talk show, continuous wheat and magic. As the first singer to cooperate with Tik Tok, Hu Haiquan is also like the vanguard sent by Tik Tok to test the water.

  In addition to Hu Haiquan’s performance with musicians, friends in the circle, such as Joker Xue and Michael Chen, also helped to appear in the live broadcast room. According to statistics, the cumulative number of people watching the live broadcast exceeded 2.4 million, and the Tik Tok hour list was TOP1, which dominated the list during the live broadcast.

  On the other hand, Aauto Quicker reached a cooperation with Emperor Entertainment in the sixth live broadcast of the self-made music section "The Original Sing Comes", and launched a series of activities. Four Aauto Quicker musicians, including Xiaohua himself, KINOMOTO SAKURA Junda, Zhibao and Hong Kong Mongkok Xiaolong Nv Long Ting, joined hands with Joey Yung, Hacken Lee, Twins, Kenny Kwan W. Jr. and Angela Hui. Six King Hong Kong music singers settled in Aauto Quicker, and collectively released videos, covering familiar songs such as "Serenade of the Moon" and "Red Sun", which revived the public’s feelings for classic Hong Kong music.

  From the formal point of view, it is more inclined to live music interaction, especially through the form of continuous wheat, so that the cover singer and the original singer can be in the same box remotely, which is relatively weak in appreciation and enhanced in interest.

  According to the person in charge of Aauto Quicker Music, The Original Singer Comes is an annual music platform that Aauto Quicker continues to operate and spread throughout the year. It explores the presentation and operation of musicians in the form of columns. It has been launched six times before, including Mira, Hu 66, and Hailai A Mu, the original singer of Teenager, and so on, all of which have gained some attention.

  Whether it’s Aauto Quicker’s "The Original Singer Comes" or Tik Tok’s "Hi! Listen to me, these self-made IP columns or programs tailored for musicians undoubtedly provide musicians with more sufficient performance space, making musicians’ personal style more distinct, and the form is not limited to a single performance, but more penetration at the level of music peers and fans.

  It is worth mentioning that with the in-depth development of music content on the short video platform, a particularly fierce tug-of-war for copyright has immediately begun.

  For example, last month, Jay Chou settled in Aauto Quicker as a spokesperson and opened the first Chinese social media account. Later, he also launched the audio clip and MV clip of the new song "Mojito" on the short video platform in Aauto Quicker for users to use as short video creation materials.

  Tik Tok, also not to be outdone, immediately announced that he had reached a copyright authorization cooperation with Jewel Music on the short video platform for all song clips and song MV clips. Tik Tok Station also launched the exclusive song list of Jay Chou simultaneously, including the past tracks and future new songs of Jewel singers such as Yuan Yonglin and Pai Weijun.

  The two sides successively won the copyright of Jay Chou’s new songs, and the secret rivalry behind the short video platform surfaced, which also brought more vitality to the music industry. Of course, only when the protection of music copyright becomes subconscious can it help the short video and the music industry to develop together.

  The New Cradle of Musical Talents

  Will short videos be the future of Chinese music?

  The ambition of short video platform is not limited to this. Besides being a channel for spreading music content, it also wants to be a platform for creating music content. For this reason, Tik Tok and Aauto Quicker have successively launched a series of music talent support programs.

  On June 22nd, Tik Tok officially announced the branding of Tik Tok music through the online conference of "Invisible Concert", and at the same time launched the "2020 Tik Tok Seeing Music Plan" and "Tik Tok Musicians’ Hundred Million Yuan Subsidy Plan", which is also the first platform in the short video industry to implement the "music subsidy model" for musicians.

  Different from the traditional streaming media music platform, as a short video platform to support musicians, Tik Tok will complete an upgrade from the amount of songs played to the amount of songs used. At the same time, it will also launch a live tour of the city and live broadcasts of five major tracks.

  In fact, the support of short video platform for musicians can be traced back to a long time ago. As early as April 2018, Aauto Quicker officially launched the "Aauto Quicker Musician Program", which is dedicated to supporting original musicians with musical dreams all over the world, and escorting high-quality original musicians through intelligent and accurate push, 100 million yuan of traffic resources, customized exclusive songs, ace channel publicity, exclusive identity authentication, rich work sharing and other forms.

  This year, Aauto Quicker Music also launched an incentive plan of 100 million yuan, and jointly launched the "No.12 Record" annual singing contest with QQ Music. Musicians who passed the preliminary contest will become the first creators to benefit from the incentive plan and automatically enjoy the extra benefits of doubling their income.

  According to the data of the platform, in 2019, the Top500 music anchor in Aauto Quicker rose by over 800 million yuan, and the anchor with 10,000 powder broadcasted for an average of one hour a day, with an average monthly income of over 3,000 yuan; The anchor with 1 million powder broadcasts an average of 2.5 hours a day, with an average monthly income of more than 100,000 yuan.

  If the competition for music copyright in Tik Tok and Aauto Quicker is regarded as the allocation of current music resources by short video platform, then the competition for music talents by Tik Tok and Aauto Quicker is the layout of short video platform for the future music market.

  Short video platforms, represented by Tik Tok and Aauto Quicker, are changing the music ecology of the Chinese music scene through the form of "10 billion traffic+100 million yuan subsidy". The relationship between the traditional streaming media music platform and the audience has been changed by the stronger user participation of the short video platform, and the pattern of the music battlefield may usher in a new reshuffle.

  Short video incoming tone integrated IP

  What can it bring to Chinese music?

  It is not difficult to understand why the short video platform tries to synthesize sound.

  With the development of content, music does not only exist as the playing background of the platform, nor does it stay at the level of musicians’ announcement, but based on this, it extends the pan-entertainment ecology that belongs to the short video platform alone. The platform forms a more complete ecological closed loop by constantly intervening in the upstream and downstream of the music industry, such as marching into music variety.

  According to Ai Media’s Thirty Years’ Research Report on Chinese Music, music variety has the advantages of being more diverse, younger, vertical and deeper, and has become a high-quality channel for cultivating original musicians and exporting original songs.

  If the short video platform deeply enters the sound synthesis, it will have a certain impact on the whole digital music industry. First of all, in terms of copyright precipitation, copyright has always been the key to the short video platform’s efforts in the field of music. Self-made programs on the platform mean that music copyright will be directly given to the platform, which is also the basis for Tik Tok Aauto Quicker to attach importance to self-made IP programs.

  Secondly, in terms of music distribution, this has always been a significant advantage of the short video platform, that is, traffic support plus algorithm distribution. The short video platform with many years of experience in advertising has obviously applied this set of combination boxing to perfection.

  Finally, in the realization of music IP, whether musicians or music works, the platform has always focused on sustainable long-term value. Nowadays, the diversified business realization mode with music IP as the core has gradually become the mainstream. If the short video platform can expand the existing music IP into music variety IP in the future and explore more ways to realize it for musicians, it will certainly promote the business model of Chinese music to be advanced.

  To sum up, compared with the long video platform, the short video platform cross-border sound synthesizer also has its own advantages, which is the unique value of the short video platform. This is not contrary to the long video platform, but the platform uses its own advantages to cooperate and jointly promote the fine operation and industry evolution of Chinese music on the basis of its own differentiated functions.

  Source: rhinoceros entertainment, entertainment business observation, etc.

China rugby staged its first Olympic show, defying the strong enemy to play the spirit.

"Source of this article: Popular Daily"
July 29th is a historic day for China football. On this morning, the women’s rugby match of Tokyo Olympic Games started in Tokyo Stadium. China played against the United States in the first match of Group C, which was the first show of China rugby at the Olympic Games.
Among the 13 athletes of China team, there are five Shandong girls, namely Tang Minglin, Xu Xiaoyan, Yang Feifei, Yu Xiaoming and Ruan Hongting, who made history with the team.
In Rio 2016 Olympic Games, rugby sevens was listed as an Olympic event. Unfortunately, the men’s and women’s rugby teams in China failed to break through the qualifying round. Until November 10th, 2019, China women’s rugby team won the qualification for the Tokyo Olympic Games by beating China Hongkong Team 33-0 in the Asian Regional Qualifier of the Tokyo Olympic Games, and China rugby finally got the chance to make its debut at the Olympic Games.
In order to play the Tokyo Olympic Games well, the China women’s football team is preparing for the war with great concentration. The Tokyo Olympic Games was postponed for one year because of the epidemic, which gave the China team more time to polish and improve. "The state gave us the most powerful support and guarantee. We actively prepared for the war by fighting mock matches, team competitions, and men’s training with women. Every day, we run and run, and we know that every step is one step closer to our dreams." Yang Feifei said.
This process is not easy for everyone. Yang Feifei suffered from injuries and felt reluctant to see his teammates leave. "It is difficult, but persistence is the most beautiful."
At 10 am local time, the match between China and the United States began. "The Olympic Games is the highest stage. I am very proud to stand on this stage and want to show myself well." Tang Minglin said. It’s not just Tang Minglin who holds this idea. "Everyone of us is very excited and wants the whole world to see our style." Yang Feifei told reporters.
Rugby in China started late. Although it has developed rapidly, it still lags behind the top teams in Europe and America. As the fifth place in the Rio Olympic Games, the United States has a better strength. In the face of strong enemies, the girls in China did not fear, but showed their vigor. Only 2 minutes after the opening, China team was led by Wang Wanyu, and the two sides tied at 7 in the first half. In the second half, the United States showed its strength advantage. At one time, it was 28: 7, but China never gave up. At the last moment, it reached the touchdown again and tied the score to 14: 28. "Although we can’t beat them, we can’t make them think that we are easy to fight." After the game, China team member Chen Keyi said.
In addition to the United States, China’s opponents in the group stage are defending champion Australia and host Japan, and the schedule is not easy. "The opponent is very strong, but we like to accept challenges." Yang Feifei said that the China team will go all out in every game, "don’t give up every ball, don’t give up every second."
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World Cup summary: Portugal and Brazil win, South Korea draw Uruguay, Switzerland 1.

On November 25th, Beijing time, on the last match day of the first round of the World Cup group match, Switzerland, Portugal and Brazil won, while South Korea drew 0-0 with Uruguay.

Switzerland 1-0 Cameroon

Embolo scored in the first three minutes of the second half, but he refused to celebrate because Cameroon was his country of birth. In the end, his goal helped Switzerland beat Cameroon 1-0 and made a good start. In the history of the World Cup, Switzerland won all the African teams twice, after they beat Togo 2-0 in the 2006 World Cup group match. At the same time, Switzerland has also continued its unbeaten record in the first round of the last six World Cups (3 wins and 3 draws). The last time they lost in the first round of the World Cup, they lost to Germany 0-5 in 1966, and it has been 56 years since then.

Brazil 2-0 Serbia

Richard Lisson scored twice, which finally helped Brazil beat Serbia 2-0, and continued the unbeaten record of the team’s last 16 World Cup group matches (13 wins and 3 draws) while winning three games against Serbia. This is also their eight-game winning streak in recent competitions.

Korea 0-0 Uruguay

The left column rejected Godin’s and valverde’s shots, and in the near stoppage time, Sun Xingyi missed the winner with a long shot outside the restricted area. In the end, South Korea drew 0-0 with Uruguay and scored 1 point.

Portugal 3-2 Ghana

Cristiano Ronaldo scored the first goal with a penalty and became the first player in history to score in five consecutive World Cups. Then Felix and Leo each scored a goal, which finally helped Portugal beat Ghana 3-2 and won the first victory in the first battle of the last four World Cups.