Sao Paulo Auto Show: There are also special cars on the other side of the world.
Toyota: What kind of car is SW4?
For Toyota, basically all products sold worldwide are sold in Brazil. Toyota’s performance in the Brazilian market is also relatively strong, ranking seventh among all brands. In the first 10 months, it sold 131,000 vehicles in Brazil, ranking seventh.
We still found a car worth talking about at the auto show. This car is called SW4. Many people may not remember the name of SW4, but if you say Fortuner, I believe you will be familiar with it. This model is sold in India, Indonesia, Australia, South America (South America is produced in Argentina) and other markets. Its platform based on Hilux is a hard-core SUV. At present, SW4 is the second generation model, and its interior design has some differences with Hilux. In terms of power, the car is equipped with 2.7L and 4.0L engines.
At present, this car can be bought as a parallel imported car in China, but it is still relatively small. However, as cars like Navarra gradually have a certain market, this SW4 may have a partial market if it can come to China. But in today’s increasingly strict domestic emissions, this car may eventually miss out.
Toyota Etios is also a relatively unfamiliar face. It is a model positioned under YARiS. Its compact body, simple design and affordable price can meet the needs of many entry-level consumers. In the Brazilian market, the sales volume of hatchback hatchback is more than that of sedan version.
Honda: WR-V can learn about it.
Honda’s main products in the Brazilian market are also synchronized with those in China. HR-V, Fit, Feng Fan and Civic are all familiar faces, while (|) may not be familiar to some people. The name WR-V comes from Winsome Runabout Vehicle, which was built on the Fit platform. It made its world premiere at the 2016 Sao Paulo Auto Show and was sold in South America and India.
Just as many enterprises have set up R&D centers in China to build exclusive models, this WR-V is a product developed by Honda Brazil and Honda Japan in line with global standards. Its body length is 4000mm and wheelbase is 2550mm, which is the size of a standard small crossover. Its power is powered by 1.2L and 1.5L engines, and its transmission system is matched with a 6-speed manual gearbox.
Relying on the main models of globalization and some exclusive products, Honda achieved sales of 110,000 vehicles in Brazil from January to October 2018, ranking eighth. Its sales star is Binzhi, which is also very popular in China, with a sales volume of 41,000, ranking 13th among all passenger cars.
Legal system: some people are happy and others are sad.
The situation of Peugeot, Citroen and Renault in the Brazilian market is not the same. Renault performed super well, ranking fifth among all groups, reaching the level of 150,000 vehicles in the first 10 months. The overall performance of Peugeot/Citroen is relatively average, adding up to a little more than 30 thousand, and the PSA Group did not participate in this auto show. At present, it seems that it has not only encountered some difficulties in China.
Renault’s good performance mainly depends on Kwid (52,000 vehicles, 8th), Sandero (43,000 vehicles, 11th), Cabin (20,000 vehicles, 29th), Logan and Duster. Among them, our consumers are familiar with the Kabin models currently imported and sold.
Kwid is an entry-level model currently sold in India and South America. It has a length of only 3679mm, a wheelbase of 2422mm and a 1.0L engine, and the price can be affordable for most people. Logan and Duster are actually the same models from Dacia. Although Logan is not famous in China, it should be seen in many countries on earth. Because of the promotion of Renault-Nissan Alliance, it is called Renault Logan, Nissan Aprio, Mahindra Verito or Renault Tondar 90 in different markets.
Chery: Voice of China
After reading the above-mentioned overseas brands, one force that we can’t ignore is the China brand. At present, Chery has two products on sale in Brazil, namely QQ and Tiggo 2 (Tiggo 3x). The sales momentum of Tiggo 2 is bullish in recent years, and Chery is also expected to exceed 10,000 vehicles in Brazil in 2018.
From November to January next year, Chery will have three cars listed in Brazil one after another.
At this year’s auto show, Chery created the largest booth and brought the most important products in China, from Tiggo 2 (Tiggo 3x) to Tiggo 5, Tiggo 5x, Tiggo 7, Tiggo 8, and then to Arrizo 5. All the models participated in the exhibition, which showed the continuous upward strength and momentum of China brand.
Conclusion:
As the largest biennial auto show in South America, the Sao Paulo Auto Show still has a lot to watch. For example, there are the latest models on display in the world: the new 3 Series, which was just launched at the Paris Auto Show in October, appeared here, and the Z4 and 8 Series also appeared in full; For example, Mercedes -AMG launched Project ONE, which was stopped by many people. Like all auto shows, the Ferrari booth is surrounded by three floors inside and three floors outside, which seems to confirm that there is a position of the prancing horse in the hearts of fans all over the world … All the exhibition doors here are opened, and we closed the doors for taking pictures more than once, and then were pulled open by the staff … The China brand is constantly exerting its strength and momentum, which are all images that are constantly passing by in our eyes.
The Sao Paulo Auto Show and the Brazilian market are a microcosm. There are similarities and differences with our country, but it can be said that only by better understanding the needs of consumers, respecting local consumers and launching suitable products can we really win the market. (Text/car home Wang Yin Chen Hao)