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With the progress of science and technology, the application cases of science and technology are increasing, and the scientization of education is one of them. In recent years, China has also ushered in a period of vigorous development of online education, which has made up for the disadvantages and shortcomings of traditional education. However, it is worth noting that online education and traditional education have their own advantages and disadvantages, so how to integrate the advantages of online and offline education and form a new educational ecology is the direction that all educational institutions need to work hard at present.

Online+offline, learning helps to open up a new era of teaching effect optimization

Online education is developing by spurt, which is the general trend.

With the development of educational informatization, public schools and educational enterprises are gradually involved in the field of network informatization education, and have ushered in a blowout development, which is unstoppable. I have to admit that online education has filled people’s growing learning needs in the current social life, and also brought convenience, broadness of knowledge resources, sharing of educational resources and scientificity of learning methods to the public. It is a great source for people to continuously improve their knowledge and cultural literacy, and online education should be respected!

Online+offline, learning helps to open up a new era of teaching effect optimization

The disadvantages of offline traditional education are exposed, but it is irreplaceable.

Take K12 primary and secondary education as an example, most of them are inseparable from the following modes: large class, one-to-one class and small class. Large class is the most frequently used teaching mode in China, but because of the large number of students, teaching students in accordance with their aptitude is limited and students’ learning effect is poor. 1-to-1 can implement personalized teaching, but the cost invested by parents and the profit gained by enterprises are not optimistic; Small class is a kind of class-opening mode to weigh the relationship between the two. Judging from K12 primary and secondary education, teaching students in accordance with their aptitude will indeed become a difficult problem.

In addition, due to the geographical limitations of traditional education and the uneven distribution of educational resources, some students can’t get a good education, so their disadvantages are exposed.

Although there are disadvantages in offline traditional education, there is one thing that online education cannot replace-the interaction between teachers and students. Although there is also interaction in online education, because of its virtuality, teachers can’t really perceive students’ learning status and psychological situation, and some subjects that need practical classes can’t get on-site guidance.

Online+offline, learning helps to open up a new era of teaching effect optimization

Learning with help: combining online and offline to realize the optimization of educational effect

"The treatment in the medical field pays attention to the combination of Chinese and Western medicine, treating the symptoms and curing the root cause! Online and offline education systems have their own advantages and disadvantages. Why not combine online and offline teaching? " Mr. Qi Zishuai, the founder of the brand "Learning to Help" in primary and secondary schools, put forward his own views on the current educational situation.

It is understood that at present, most educational institutions in China adopt online or offline single-mode teaching methods, while learning with help adopts the way of "online auxiliary offline teaching", which is eclectic. Through the intelligent teaching system and franchise operation mode, the sharing of educational resources in the industry, the scientific teaching methods and the optimization of educational effects have been realized.

Online+offline, learning helps to open up a new era of teaching effect optimization

In this process, "learning with help" helps affiliated educational institutions to reduce the teaching burden and improve the teaching effect, and at the same time helps students to obtain more and better educational resources and realize the dream of colleges and universities. Considering from this dimension, this is in line with the goal of educational equity and comprehensive education reform advocated by our country, and undoubtedly opens up a new era of teaching effect optimization.

I believe that under this online and offline education mode, China’s educational ecology will continue to improve.

Yichexun A few days ago, Geely launched the "year-end replacement car purchase season" promotion, and the subsidy will be as high as 47,000 from now until December 31.

Specifically, for the model, the carnival price of Xingrui Oriental Yao good car starts from 99,700 yuan, and the subsidy for trade-in is as high as 35,000 yuan; The carnival price of Xingrui good car starts from 99,700 yuan, and the subsidy for trade-in is as high as 37,000 yuan; The carnival price of Zhiqing good car starts from 119,700 yuan, and the subsidy for trade-in is as high as 37,000 yuan.

Series models, the carnival price of Xingyue L Dongfang Yao good car starts from 157,700 yuan, and the subsidy for trade-in is as high as 42,000 yuan; The carnival price of Xingyue L good car starts from 132,700 yuan, and the subsidy for trade-in is as high as 45,000 yuan; The carnival price of Xingyue L Zhiqing good car starts from 152,700 yuan, and the subsidy for trade-in is as high as 37,000 yuan.

Bo models, the carnival price of new cars starts from 103,700 yuan, and the subsidy for trade-in is as high as 39,000 yuan; The carnival price of new cars starts from 87,800 yuan, and the subsidy for trade-in is as high as 30,000 yuan.

Luxury models, the carnival price of the fourth generation of good cars starts from 50,900 yuan, and the subsidy for trade-in is as high as 34,000 yuan; The carnival price of good cars starts from 89,800 yuan, and the subsidy for trade-in is as high as 47,000 yuan; The exclusive car carnival price starts from 143,900 yuan, and the trade-in subsidy is as high as 43,000 yuan.

The carnival price of the super version of the good car starts from 60,800 yuan, and the subsidy for trade-in is as high as 25,000 yuan; The carnival price of good cars starts from 79,800 yuan, and the subsidy for trade-in is as high as 29,000 yuan; The carnival price of COOL cars starts from 74,800 yuan, and the subsidy for trade-in is as high as 34,000 yuan.

The carnival price of Geely’s good car starts from 89,900 yuan, and the subsidy for trade-in is as high as 29,000 yuan.

Editor in charge: Guan Xuetao

　　News from this newspaper (reporter Liu Yan/Wen, Ni Lixiang/photo) Last night, Guangdong Southern Qiangshi Media, a joint stock company jointly established by Guangdong TV and Guangdong Qiangshi Media Co., Ltd., held a ceremony in Guangzhou. Guest Liu Yifei (see the picture on the left) was inevitably asked about her relationship because she had previously expressed her intention to fall in love.

　　Is Lin Zhiying "Prince Charming"?

　　Before the interview, the organizers repeatedly reminded reporters not to ask about Liu Yifei’s relationship, but Liu Yifei was extremely friendly: "It’s okay, it’s okay." Is Lin Zhiying the "right person" he mentioned? Liu Yifei smiled and did not answer the reporter’s question. The reporter further asked "Is Lin Zhiying your boyfriend?" Liu Yifei smiled: "Go back and have a good look at the news!" But she was still kindly invited by the reporters to comment on the gossip boyfriend: "Lin Zhiying is really good! The character and acting skills are great, we are very good friends, and if there is a concert or something like that, we will go to join us." The reporter asked: "Have you contacted Lin Zhiying recently?" Liu Yifei said: "No."

　　Is there a controversy between recording and hosting?

　　In recent days, a news that has been widely circulated on the Internet said that Liu Yifei had a dispute during the recording of "The Story Behind" because she was asked by the host Zhang Dandan about the affair. Liu Yifei gave a categorical negative answer: "No! I haven’t seen Sister Dandan for four years. We had a very happy chat and nothing unpleasant happened."

　　Will you imitate Liang Luoshi and have children out of wedlock?

　　Liu Yifei and Liang Luoshi are of similar age and debut experience. When asked if she would follow Liang Luoshi’s example and give up her career as a crush to have a child out of wedlock, Liu Yifei responded: "There is no such plan yet."

　　Related links:

　　Overseas prices are about 1,000 yuan higher than domestic prices; to challenge the leader position in the smartphone industry with P7

　　This week, Huawei has joined hands with China Mobile and China Unicom to release the annual blockbuster Ascend P7 in Beijing, which is an upgraded version of Huawei’s most profitable mobile phone product P6 in history. Yu Chengdong, CEO of Huawei Consumer BG (business group), said in an exclusive interview with reporters that Huawei wants to attack Samsung, the leader in the smartphone industry, with the P7.

　　Target 80 million this year

　　P7 is a collection of the current industry’s top configuration of the 4G flagship phone, equipped with a 5-inch 1080P full high definition screen, with 6.5mm ultra-thin body, rear 13 million pixel Sony’s latest flagship back-illuminated IMX214 lens, and equipped with SLR camera-level independent image processor. In addition, P7 also uses a special material of metal body and glass back cover, which is also very particular about the appearance design and processing technology.

　　P7 this month, the first batch in the Chinese mainland and Hong Kong, Britain, Germany, Italy, France, Spain and other more than 30 countries and regions listed sales, in overseas markets, P7 priced at 449 euros, about 3,890 yuan, while in the Chinese market, the phone is priced at 2,888 yuan.

　　Last year, Huawei’s end point smartphones shipped 52 million units, entering the third place in the world. This year, Huawei’s goal is to ship more than 80 million smartphones. "We are very confident in the goal of 80 million units," said Yu Chengdong. "The next two or three years will be critical for all mobile phone manufacturers, and Huawei’s end point will be the same, either go up or disappear."

　　P7 short-term no price adjustment

　　Previously, the internal speech of Huawei founder Ren Zhengfei in the management team of Huawei’s consumer business was exposed. Ren Zhengfei expressed concern about the current price war between domestic mobile phone companies. "What kind of high-tech is a mobile phone that only earns 30 yuan!" Ren Zhengfei asked Huawei mobile phones not to emphasize sales, but to say profit.

　　In an interview with the media after the press conference, a Huawei executive said that the P7 is good enough and confident to be launched into the global market. In terms of the configuration and experience provided by the P7, the price of 2,888 yuan is not expensive, even a little cheaper than competing products. The executive said that the price of this phone will not be adjusted in a short time.

　　"Challenge Samsung" with P7

　　Mr. Yu said Huawei’s goal was to overtake Samsung, which ranks first. "The second-ranked manufacturer [Apple] has a special industrial chain, I can’t say, but the first-ranked [Samsung] I believe we can surpass it. Because it doesn’t have any competitive advantages that Huawei doesn’t have."

　　Xu Qinsong, vice president of Huawei’s consumer business, said that, like Apple’s ability to integrate the entire industrial chain and platform, Huawei is still far behind. In addition to screens and chips, Samsung offers many products by itself, and Huawei also has certain gaps in many aspects.

　　"I think the core point is that we stick to our own direction, we can survive, and we will slowly surpass them in ten years. We will do these things well in a down-to-earth manner, and we will find differentiated solutions or find good solutions in a longer time," Xu Qinsong said.

　　According to IDC statistics, in the global smartphone market, Huawei’s share is second only to Samsung and Apple, ranking third. (Lin Qiling)

1905 movie network news Diao Yinan, the director of The Wild Goose Lake, attended an event in Shanghai with Hu Ge, Gui Lunmei and Qi Dao. The three actors dubbed the classic animation clips in Wuhan dialect, which not only brought unexpected joy, but also revealed the important information that the film will be released in August. The director Diao Yinan also agreed with the audience to meet on a Friday in August: "This summer, I can’t escape your eyes, I hope you come to the cinema to party."

"Southern Station" was selected as the most anticipated movie, and Hu Ge made three consecutive movies on the spot

As director Diao Yinan’s subsequent return masterpiece, the movie "The Wild Goose Lake" has received much attention and anticipation since it started filming. During the movie night event, the movie won the honor of "The Most Anticipated Film Recommended by Big V".

Hu Ge, who is self-deprecating as a "newcomer to the screen", won the award of "the most attention-grabbing screen figure". Regarding the transition from the small screen to the big screen, he said that "every great result has a brave beginning, and I want to challenge myself." Then, at the request of the host, Hu Ge also played a funny three-shot series, vividly interpreting the proud face of the pet cat after not returning home for three months of filming, Pepper’s star eyes when he appeared in front of Pepper, and the efforts of being circled every time his friends got married. The usual unscrupulous selfie style continued on the stage, which won bursts of applause and laughter on the spot.

Hu Ge turned into a sloth and Gui Lunmei spoke Wuhan and met for a "party" in August

The creators not only had two awards in hand, but also contributed a surprising dialect dubbing on the scene. Since the movie "The Wild Goose Lake" was filmed in Wuhan, director Diao Yinan asked Hu Ge, Gui Lunmei, Liao Fan, Wan Qian, Qi Dao and other starring actors to perform in Wuhan dialect. At the event, Hu Ge, Gui Lunmei, and Qi Dao showcased the results of hard learning Wuhan dialect, contributed their voices to the classic clips of the animated movie, and interpreted a design plot for buying tickets for "The Wild Goose Lake" movie.

Hu Ge incarnated as a sloth, which is very contrasting and cute compared to the usual male god image. His slow speech speed is almost desperate to the audience, and almost every frame is the rhythm of an emoji pack. Judy the rabbit of Gui Lunmei is also vivid and cute, turning the audience. The strange fox Nick threw an unexpected hilarious stick at the critical moment of the conversation. Their accurate dubbing rhythm and skilled Wuhan dialect surprised many netizens and thought that they had reached the "tenth level of Wuhan dialect".

The dubbing made director Diao Yinan sigh that "it seems like he has returned to the shooting scene". When it comes to filming in Wuhan dialect, he said that although some audiences may not understand it, the down-to-earth dialect helps to restore the real situation, and the actors’ performances are also excellent. "Good content can break the barrier of language." At the end of the dubbing segment, Hu Ge also used the mouth of a sloth to reveal that the movie "The Wild Goose Lake" will be released in August this year.

On September 15th, according to the "Phoenix WEEKLY Real Estate" report, Hengda Automobile’s Tianjin factory will hold a mass production ceremony of Hengchi 5 on September 16th. At present, Hengda Automobile President Liu Yongzhuo and other executives have gone to the Tianjin factory site, and the preliminary construction of the event ceremony site has been completed.

At the end of July this year, China Hengda announced that the new energy vehicle Hengchi 5 car independently developed by China Hengda New Energy Vehicle Group Co., Ltd. was officially launched at the beginning of this year. In March, it was announced through the 353rd batch of new products of MIIT. Hengchi 5 car obtained sales qualification and has officially started pre-sale on July 6, 2022. It has received more than 37,000 pre-sale orders.

IT Home learned that Hengchi Automobile said that the first batch of 10,000 new cars will be delivered one after another from October this year, and the first batch of 10,000 vehicles will be delivered before the first quarter of next year.

Hengchi 5 is a pure electric luxury SUV with a body size larger than BMW X1. Hengchi 5 is equipped with a lithium iron phosphate battery of Ningde Times, with a rated power of 72.8KWh and a cruising range of 602 kilometers. In fast charging mode, it only takes 28 minutes to charge from 30% to 80%.

Hengchi 5 car pre-sale 179,000 yuan, providing 10 rights and interests including 15 days of car pickup can be returned and refunded, which is the first model of Hengda Automobile. It was previously reported that the first pre-sale production of Hengchi 5 cars is about 10,000 units, and the first delivery time is expected to be from October 1, 2022 to March 31, 2023.

As a high-end sub-brand of SAIC Motor, Zhiji Automobile has not lacked attention and enthusiasm since its birth. However, at this stage, its brand among consumers has not been formally established, and its sales volume can’t compare with the new car-making forces such as Weilai, Tucki and Ideality.

Recently, some media pointed out that although the past sales volume did not affect Zhiji Automobile’s sales forecast for this year, its order data was suspected of flooding.

It is reported that SAIC Zhiji Automobile sold only 5,000 vehicles in 2022, but co-CEO Tamia Liu set a sales forecast of 45,000 vehicles in 2023, which was nine times higher than the actual sales last year. However, whether the sales of Zhiji Automobile can support SAIC’s high-end dream has been questioned by the public.

Recently, some media reported that there are a large number of blind orders for Zhiji Auto circulating on the idle fish second-hand platform. Many sellers admit that they are employees of Zhiji Auto Experience Store and have more "redundant" orders in their hands. According to industry insiders, the blind order data of Zhiji LS7 may contain a lot of water, and Zhiji Automobile is suspected of using water injection data to prop up sales.

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Through the keyword "Zhi Ji LS7 Blind Booking", a large number of goods that transfer Zhi Ji LS7 Blind Booking rights can be found in idle fish, which can be described as amazing.

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Open a seller in Shenzhen at will. The description of the baby shows that the price of 1,199 yuan includes 888 yuan for the blind subscription of Zhiji LS7, 5,000 yuan for the first 10,000 blind subscriptions, 36,800 yuan for lifelong intelligent driving+2,888 yuan for front seat ventilation+5,800 yuan for high-definition car paint, and 2,000 yuan for coupons.

It is worth noting that the seller also specifically stated in the description: "Several riders have been successfully transferred, and they are honest and safe".　

Zhiji LS7 new car just went on the market on the 10th of this month, and now there is such a huge blind subscription rights transfer on the second-hand platform, which really makes people doubt the authenticity of the car’s order sales.　

As of the press release of 91che, SAIC Zhiji has not responded to this matter.

In February of this year, OpenAI, an artificial intelligence research company, released Sora, a large model of artificial intelligence text generation video. This artificial intelligence system can quickly produce one-minute videos, which can present complex scenes with multiple characters, specific types of actions and accurate details of the theme and background. In March, a feature-length sci-fi movie "Our Terminator Reset Edition" made entirely by AI premiered offline in the United States.

"Our Terminator Reset Edition" has premiered offline in America.

In recent years, with the continuous change of AI technology, the film and television industry has increasingly felt the crisis. Last year, Hollywood writers went on strike, and one of the contradictions was that AI could generate scripts, which threatened the rights and interests of writers. The screenwriter is only one of the affected parts. In an interview with the Beijing News, film and television practitioners revealed that jobs such as atmosphere painters and lens splitters were more impacted by AI.

Will AI threaten or even subvert the film and television industry? The Beijing News interviewed Zhang Nan, a young film director /AI creative artist, and Wang Yu, a photography director (masterpiece "Gods Trilogy" and "Golden Age"), and asked them to talk about the opportunities and challenges of AI to the film and television industry. In Wang Yu’s view, although AI technology is constantly iterative and updated, and the technology is becoming more and more mature, it is not life after all and cannot replace the part of human emotion. "Man Jiang Hong" screenwriter Yu Chen said:"Human beings will have limitations and be easily emotional, and our emotional’ defects’ or even’ shortcomings’ are precisely where art meets us".In the face of the menacing AI, Zhang Nan feels that every department in the industry should learn and embrace it with a positive attitude.

It has the greatest impact on the basic production level of the film and television industry

Some time ago, Zhang Nan watched the clip of "Our Terminator Reset Edition" produced by AI. "I feel that it is more like a performance art, and its perception is definitely not as good as that of a real-life movie, but it puts forward the possibility that the movie made by AI can be close to the work made by a real person in terms of atmosphere or overall perception."

Zhang Nan began to pay attention to AI very early. In 2022, an AI painting tool, Midjourney, was launched abroad, which can directly generate pictures with words. At that time, Zhang Nan had an intuition that AI would definitely bring an innovation in the image industry, so he quickly studied the technology of generating pictures from words and generating videos from pictures. Basically, he has used all kinds of AI tools on the market, which is considered as a group of people who used AI earlier.

The AI painting tool Midjourney has been updated to the sixth generation.

In Zhang Nan’s view, the update iteration of AI technology is particularly fast. Last year, some information was sent every two or three weeks, and it was usually updated once a month or two. Take Midjourney as an example, the product has been updated to the sixth generation, and the seventh generation is also being announced in advance. It is said that there will be functions comparable to Sora. The rapid development of AI technology has had a direct impact on the film and television industry.

Zhang Nan thinks that at present, the occupations that AI has the greatest influence on the film and television industry are atmosphere painters and lens splitters, and this most intuitive design department may suffer the greatest impact. In the past, it took five people to draw a film split, and it took a month or two to draw a film split. Now ChatGPT can make a more accurate split. Before making a better atmosphere map, the cost of a map should reach 10 thousand yuan, and the cost of all kinds of communication time is also very high, so the time and funds are burning. And this is a very key department, once the atmosphere map in the early stage is not good, it may affect the future shooting and the reference of the visual effects department in the later stage. However, with AI, hundreds of atmosphere maps can be generated relatively quickly, and finally, one is chosen to continue to optimize the details based on the main creation aesthetics. The whole link is clear, which greatly saves time and manpower for each department.

With the further development of AI, photographers, composers, actors and visual effects departments are under greater pressure. Zhang Nan made several videos with AI, that is, composing music with AI, "which can reach the level I want".The photography department doesn’t need to shoot, and it doesn’t need to find an outreach to see the scenery. What kind of scenery is needed, AI can make it, saving a lot of costs. Actors may also be replaced, and now AI is developing rapidly in character micro-expressions and lines. In the later visual effects department, AI digital landscape painting can be done now, and the model problem will be solved as soon as possible when the computational power is improved. The animation department in the later period has been hit hard, because it is not necessary to adjust frame by frame, and many animation software has also joined the AI module.

With the layered iteration of AI technology, it may hit the director and screenwriter level in the future. Zhang Nan said that the so-called impact does not mean that you will definitely lose your job, but that AI will impact the work itself. Nan made an analogy. In the past, when the car came out, the coachman didn’t lose his job. Many people went to drive the car, but the horse was unemployed. After AI technology comes out, some people will definitely be impacted, but as long as they study and transform seriously, they will still do better than inexperienced people.

According to photographer Wang Yu, with the development of AI technology, the more basic it is in the film and television industry, the easier it is to be replaced. The innovation of AI technology is like the industrial revolution, but it is faster than the industrial revolution, and it is a geometric growth. It is difficult for a person to see 1000 movies for reference, but AI will be very fast, and the communication cost will be greatly reduced and the speed will be greatly improved.

An atmosphere map full of China traditional artistic conception made by AI. Cartography Zhang nan

Take the photography department as an example. Before the film was digitized, only the photographer knew what he was shooting. After the digitization, the department heads and producers of this group all knew what he was shooting and could judge it, which changed the logic of shooting. After the green screen shooting, the photography department needs to communicate with other departments, and there are many unknown and uncontrollable factors. But when virtual shooting in the future, it will change a creative way and imagination path, and photographers should learn this knowledge in advance.

At that time, when filming the trilogy of gods, the crew tried virtual shooting, but it failed for various reasons. As a photographer, Wang Yu said that all the visual effects shots and action shots were basically previewed dynamically, but they were two-dimensional and rough, and the effect would be more realistic with the help of AI.

What cannot be replaced is human emotion.

In Zhang Nan’s view,At present, the people who are instructive in aesthetics in every department of the film and television industry are irreplaceable by AI. In the future, AI may be able to replace some pure human departments, such as mechanical departments, equipment departments and Weiya departments, but department heads cannot be replaced because AI has no aesthetic judgment. Is this picture aesthetic or even market demand? In the end, it’s up to someone to make a decision."To take an extreme example, in medicine, AI can’t sign for relatives to take risks, and the ultimate responsibility still needs to be borne by people." Zhang Nan said that at present, it is impossible for all departments in the film and television industry to be replaced by AI, but people’s work places have changed. Maybe art doesn’t need to go to the scenery all day and hand it over to AI, but whether this scene is approved by the director or the art design will finally be left to the creative director to choose.

Wang Yu believes that although AI technology is constantly being iteratively updated and matured, it is not life after all, but it is unintentional."AI still depends on people to command, it can’t replace people’s hearts, this is the most fundamental place",Wang Yu said, AI will always be a tool, just saying how far this tool can develop in the end. Just like in Nolan’s film Oppenheimer, before the atomic bomb initiation test, General groves asked Oppenheimer, "What is the probability that we will destroy the world?" Oppenheimer replied, "Almost zero." AI is the same problem. Even if AI relies on unlimited data calculation, it can’t reach the emotional depth of live-action movies in the end.

Yu Chen, the screenwriter of "Man Jiang Hong", said in an interview with the media a few days ago that AI will not make mistakes in language logic, but it will be relatively rudimentary in content logic, so it is difficult to create a stable story with causal development, and it cannot reach the level of narrative art.. Maybe in the next few years, it will become a very important tool, because its computing power is unmatched by human beings, but when it comes to emotions and values, AI will be make a fool of oneself. In Yu Chen’s view, the closer to the level of comprehensive thinking and planning, the more difficult it is for AI, and the more specific work, the easier it is to be replaced.

In the movie "The Shawshank Redemption", the hero Andy plays the opera in the broadcast room of the prison. Because it touches human nature, AI is difficult to create at present.

Yu Chen cited a passage from the movie The Shawshank Redemption as an example: Andy, the hero, regardless of the penalty, went to the prison broadcast room to play Mozart’s opera "The Wedding of Figaro", and the inmates outside were hit by this sudden song and immersed in it. Logically speaking, it doesn’t make much sense for Andy to do this, because he will definitely be beaten and grounded afterwards. It is difficult for AI to create such a paragraph that touches human nature. Yu Chen said:"Human beings will have limitations and be easily emotional, and our emotional’ defects’ or even’ shortcomings’ are precisely where art meets us".

In Yu Chen’s view, asking questions will be a very important ability. In the future, a very important career may be an AI questioner. It is particularly important to be able to ask questions well and come up with very effective and interesting results.

It may be too early to say that AI technology will subvert the film and television industry.Sora has just broken through the limit of making a one-minute video, but it is still not stable, and it is still far from making a film with pictures, stories and characters, especially a feature film with thoughts and feelings.Technology will not only replace some tools, but also create new industries and new jobs. As long as AI has no independent consciousness, all subjective content will eventually fall on people. The film and television industry welcomes the embrace of new technologies. As long as ideas are unique, they cannot be replaced, because the most fundamental difference between humans and animals is that they can use and make tools.

Will give different aesthetic works for individuals.

So far, Zhang Nan has made six short videos with AI. "When I made the first film, AI was still not perfect, and then it got better and better. You can see from the videos I made that AI technology is really developing." Recently, Zhang Nan released these short videos in bilibili under the screen name of "Little Bear", and the number of hits of the album has exceeded 200,000.

These two or three-minute videos are almost all made through AI, including music. Dubbing is done by Zhang Nan’s voice plus the voice generated by AI. He usually takes time to do a little, and he can do it in a week at the latest. If he concentrates on it, he can finish it easily in two or three days, but he still needs fine tuning.

Zhang Nan thinks that AI has another advantage, that is, when making videos, you don’t have to think clearly before you start, because AI will give you some inspiration. For example, you have an idea in your mind, but you haven’t figured out the specific picture yet. After AI gives a specific picture, you can always adjust your idea according to the details inside, which is a kind of communication and promotes the progress of thinking.

In Zhang Nan’s latest video "Revenge of the Prince of the Meow Star Right Tour" made with AI, there are two shots with real material. He wants to try to put AI and the real shot together, and will it be inconsistent in perception? The result proves that the viewer can’t see it at all. "Although AI is immature at present, it is entirely possible if we use real shot plus AI to complete a movie." Zhang Nan specially emphasized.

Film and television atmosphere map made by AI. Cartography Zhang nan

Regarding the concept that AI is a super tool, Zhang Nan felt that he didn’t quite agree with it in the process of using AI. "If it is a tool, I will build an axe, fully knowing that this axe will help me cut down trees, but AI is not, because it is multimodal, can adapt to different industries, has a set of neural networks, can think and even learn by myself." Zhang Nan said that communication with AI should not attempt to control it with data, but communicate.

For example, enter a string of words: a bird is flying in the sky. AI will give many answers, such as how to fly, cloudy or sunny, day or night, and then when you enter the artistic description, you may need to improve your aesthetics, know roughly which artist’s artistic style you want to learn, and then tell AI, AI will search the world’s works about this artist and get what you want. The next time AI generates a similar diagram for you, it will actually know your aesthetic tendency with great probability."AI is also learning a little bit. The same prompt, what I made with my own AI is different from what my friends did."

Zhang Nan thinks,AI will give different aesthetic works for everyone. Therefore, this requires creators to read a lot of books and look at aesthetic things, instead of letting AI guide people. Otherwise, the works made by AI are beautiful, but they are not attractive.Zhang Nan said that as a film, it is very important to return to its textuality and literariness. It is impossible to fool the audience casually. There are too many beautiful things that the audience will see in the future, but thoughtful works are still rare. It depends on how you do it.

Embracing AI with an open attitude may be a brand-new opportunity.

In Zhang Nan’s view, AI will definitely set off a wave of technological revolution, and the film and television industry will bear the brunt. Because all AI shows are mainly images now, this form is the most intuitive and represents people’s basic image demands. In fact, the biggest impact of AI is not film and television, but it is a real big change in politics, economy, science and technology, and military affairs. AI is like a big pipeline, and each department can plug in a straw and draw some of what it needs.

In the face of the fierce AI, Zhang Nan feels that every department in the film and television industry should study it, and use it first without learning too well. "Because no one knows how far AI will develop in the end, whether even the director is not needed in the end, and no one needs it. It is also possible, but we don’t know when that day will come, but now it seems that it will take time."

Zhang Nan has seen a lecture by a representative who is very professional in artificial intelligence in the Asia-Pacific region before. Someone asked him a question: In the face of AI, everyone is very confused. How should we keep our jobs? The man said: Now many scientists all over the world, including sociologists, will be confused. Let’s use it first, then see how it develops, and then let it go.

The Monkey King, the Great Sage of Qitian, made by AI. Cartography Zhang nan

At present, the film made by Zhang Nan has started AI intervention, and now many shots are being tested, and the effect is no different from that of real shooting. "In the past six months, it should be impossible for AI to replace the real lens on a large scale, but it will definitely be in the future." After the more advanced AI like Sora comes out, its next generation will definitely be better, which will greatly shorten the film cycle and improve the shooting efficiency. In this way, directors like it, because they can express their ideas intuitively, and investors like it, which can save money and do better.

In Wang Yu’s view, if people make good use of AI, they can get twice the result with half the effort. If they are afraid of it, it will become your yoke. People always use tools, and can’t be commanded by tools. Just like the fire of Prometheus, the use of fire by human beings is a good tool for human beings, but if human beings are used by fire, it will become a disaster.

After AI is involved in the film and television industry, is it meaningless to shoot? Zhang Nan thinks that some different tracks may be formed in the future, such as the recently released Russian space movie Challenge, which has achieved the feat of real shooting in space. This is an effect that AI can’t achieve so far. When paying tribute to art and taking people’s spiritual beliefs as the driving force, only real shooting is meaningful. If you want to make a pure commercial film, there is almost no problem in presenting it in AI mode. In the future, AI movies may be popular and become an artistic product in the era of equal rights in science and technology. Everyone can create them, but the level must be high or low, forming a pyramid structure, and the corresponding track is to create another pyramid with real shots.

For screenwriter Chen Yu,Now is an era in which challenges and opportunities coexist. Whether it is the change of science and technology or the change of society, everyone should go deeper and accept this change, or they will be eliminated. Generally speaking, we should have a more open attitude and a positive attitude to look at AI technology, which can force the creators and eliminate some mediocre creations. From another perspective, this is a brand-new opportunity.

Beijing News reporter Teng Chao

Editor Huang Jialing

Proofread Zhai Yongjun

Tencent Wealth Management recently released the Post-90s Financial Management and Consumption Report, which shows that more and more young people prefer to manage their finances through the Internet, and 84.5% of the post-90s people choose the Internet platform, which is far higher than the proportion of traditional financial management channels such as banks. Xu Junzuo (Xinhua News Agency)

Fujian Branch of Agricultural Bank of China has shifted its service focus to mobility and intelligence, providing customers with convenient and fast financial services. The picture shows the employees of Fujian Jinjiang Sub-branch of Agricultural Bank of China handling business for customers through the "super counter". Photo by Liang Zhiqiang (People’s Vision)

　　During the epidemic prevention period, many people stayed at home, and online financial management quietly caught fire.

　　Recently, the data released by Alipay showed that the sales of platform deposit wealth management products increased by over 100%, and the fund subscription trading day increased by 400%. The sales of various online monthly wealth management products showed a "second-empty" pattern, and the live broadcast of wealth management was also widely sought after. What are the new trends in online financial management? Is it a temporary phenomenon or the mainstream in the future?

　　Recently, online financial management is particularly hot.

　　"Today’s income is more than 70 yuan, not bad." Recently, Liu Duo Jr., a Beijing office worker, made a habit of opening Alipay wealth every morning to see the income. "I haven’t bought a fund before. At most, I just put my spare money in the balance treasure, and I earn six or seven yuan a day." Xiao Liu said, "Recently, many colleagues and classmates around me are buying funds and managing money. I am a little moved, so I follow suit ‘ Get on the bus ’ 。”

　　Xiao Liu said that in the past, when she had spare money, she kept regular savings. Although the interest rate was stable, the income was low. "I am usually very busy at work, and I don’t have much time and thought to ponder over financial management, but I am often at home during this time, and I began to study financial management." Xiao Liu smiled. "I didn’t expect it to be so convenient to buy wealth management now. You can buy it directly on Alipay."

　　The data shows that after the Spring Festival this year, the transaction activity of wealth management users on Alipay has increased significantly, and the number of visits to positions and market information has doubled compared with that before the holiday. "We found that many users can’t go out and spend money during the epidemic prevention period, and they will choose to transfer their funds to do some stable financial management." According to the person in charge of Ant Wealth Operation, some regular products with income above 4% have been launched recently, which are sold out quickly after being put on the shelves every day, and the sales volume has increased by more than 100%. "This also reflects that users are more stable in investment under the epidemic."

　　Ms. Zhang from Xuzhou, Jiangsu Province is a veteran of financial management. She told reporters that in the past, it was time-consuming and inefficient to buy financial management at the bank counter. "Wealth management products are becoming more and more common in recent years." Ms. Zhang said, "In the past, when we went to the bank, we just kept a regular deposit. There were not many people who bought wealth management products. In recent years, banks have moved financial management online, which not only improves visibility and transparency, but also improves convenience. "

　　It has been some time since banks moved their wealth management from offline counters to their own online, and a recent change is that a large number of wealth management products from different banks are concentrated in third-party platforms, which has triggered a new wave of buying wealth management and fund products. For example, since February 18th, 30 financial institutions, including ICBC and Agricultural Bank of China, have put nearly 100 explosive deposits and fund products of their own into Alipay "Wealth Management Week", so that users can "buy in buy buy" just by opening Alipay, thus meeting the diversified needs of investment and wealth management. Relevant data show that Alipay has launched more than 1,000 wealth management products through cooperation with more than 300 institutions, and launched wealth management products such as term, fund and gold for investors with different risk tolerance. The risk types are divided into five grades from low to high, and it has accumulated more than 600 million users.

　　According to the person in charge of wealth management business in JD.COM, during the epidemic prevention period, the subscription transaction volume of Jingdong Financial Platform Fund remained at a high level. "The proportion of equity funds in user asset allocation has increased significantly. Taking the new fund as an example, the new fund raising has a hot momentum, which greatly exceeds the previous performance. The amount raised by a single fund has increased by 20 times compared with the past. " According to the person in charge, Jingdong Financial Platform cooperated deeply with financial institutions during this period, and recommended market-recognized star fund managers and products for investors. At the same time, during this period, the user experience is continuously optimized, so that users can enjoy a stable and secure investment and financial management experience without leaving home or staying at home.

　　"Chasing financial live broadcast like a drama"

　　Open Alipay’s homepage and enter the "Financial Week" interface. There are not only stable long-term financial products to choose from, but also high-yield funds and large bank time deposits for consumers to choose from. The long-term insurance wealth management products with an annualized rate of about 4.7% have been sold short, which shows the enthusiasm of consumers.

　　It is understood that behind the recent "second light" of online wealth management products, there is another important factor, that is, there are new changes in the ways and means of recommending wealth management products online, and the live broadcast of wealth management has attracted more users.

　　Xiao Li, who has just worked for a year and a half, has formed financial habits. Xiao Li introduced that in the past, he knew nothing about wealth management products, and he was also confused about buying them. He bought whatever the homepage recommended. Since Alipay started the "Financial Week", there has been a live broadcast of financial teaching almost every day, and Xiao Li’s understanding of financial management is refreshing every day. "I am now chasing financial live broadcasts like a drama." Xiao Li said with a smile, "This has greatly improved my financial management ability and gained a more comprehensive understanding of the market."

　　According to the data from Alipay, since the Spring Festival, nearly one million people have watched the financial live broadcast in Alipay, an increase of 63.8% compared with that before the holiday, and users in Guangdong, Zhejiang and Jiangsu have the highest enthusiasm. "post-90 s" is the main force to watch the live broadcast of financial management, accounting for nearly 40%; Nearly 13% of the live audience are middle-aged and elderly, and their enthusiasm for learning financial management knowledge is also high.

　　Lack of professional knowledge and being cheated in investment and financial management are the most worrying issues for some elderly people. Aunt Chen, who is nearly 70 years old, said that the elderly should also keep up with the trend of the times. Watching live broadcasts to buy wealth management can help them make better use of their pensions and obtain steady income. "I watched Alipay’s financial live broadcast under the leadership of my niece." Aunt Chen said, "Listening to experts and teaching financial knowledge, buying your own financial management is also more bottomed out. Sometimes I will ask questions from experts during the interactive time, and experts will reply seriously. "

　　The person in charge of wealth management business in JD.COM said that in the next step, Jingdong Financial Platform will continue to optimize the user experience according to the user characteristics, and cooperate with financial institutions by combining the popular live broadcast and other means to continuously enrich the investment content and provide professional investment categories.

　　Ceng Gang, deputy director of the National Finance and Development Laboratory, said that the transfer of wealth management investment from offline to online is a necessary adjustment for institutions to adapt to the changes in users’ consumption habits.

　　"Alipay is like Wangfujing online, and other platforms such as WeChat and JD.COM are similar to Xidan and Guomao online." Ceng Gang believes that the presence of institutions in the platform is conducive to the formation of a good ecological relationship among institutions, users and platforms, and the three parties will develop together. The traffic platform empowers institutions and improves customer satisfaction; The organization broadens the sales channels through the platform, reduces the labor cost of offline consumption, and better follows the changes of users’ needs; The platform can form a more perfect ecosystem and a new economic growth point through the presence of multiple institutions, and the needs of users can be better met in this process. The new means of financial live broadcast has also brought the parties closer.

　　The trend of online financial services is obvious.

　　"Rather than saying that online financial management has become an inevitable trend, it is better to say that the modernization and online trend of financial services is very obvious and will become the mainstream in the future." In view of the small upsurge of online financial management initiated by Alipay, Ceng Gang believes that it is nothing new for banks and other institutions to settle in third-party platforms, and it is also in line with the development and changes of the whole industry. "In the past, people were not used to frequently visiting bank websites or apps to view the latest wealth management product information. Therefore, the entrance with more online traffic has become a potential sales channel for banking institutions. The third-party platform represented by Alipay has a traffic advantage. "

　　Ceng Gang pointed out that there is a complementary cooperative relationship between financial technology platforms and banks, and this relationship will become more and more obvious. Taking Alipay and Bank as examples, Alipay platform has expanded the bank’s sales ability on the Internet. At the same time, Alipay can also give full play to the platform traffic advantage in cooperation.

　　However, online financial management also has some shortcomings. Ceng Gang said that the biggest deficiency of online financial management lies in the standardization of management and the division of power and responsibility. He pointed out that in the past, offline sales were compliant in form, consumer protection was in place, and problems and disputes were better solved, while online financial management still needed to be strengthened in terms of consumer protection and future rights and responsibilities confirmation. "Because more and more products are sold online, but banks don’t meet consumers, how do banks know that the products they sell are suitable for customers? At the same time, banks are not sure whether customers understand the risk-return characteristics behind products. " Ceng Gang said.

　　At the end of last year, the People’s Bank of China Banking and Insurance Regulatory Commission and China issued the Notice on Regulating the Management of Cash Management Financial Products (Draft for Comment). The Notice pointed out that commercial banks and bank wealth management subsidiaries should strengthen the management of investors’ appropriateness when selling cash management products, fully disclose information and risks to investors, and must not publicize or promise to protect the capital, and must not exaggerate or unilaterally publicize the investment income or past performance of cash management products. Commercial banks and banking subsidiaries shall, according to the business nature and risk characteristics of cash management products, establish and improve the business management system of cash management products, formulate and implement corresponding risk management policies and procedures, ensure the continuous and effective identification, measurement, monitoring and control of various risks of related businesses, and ensure that the management scale of cash management products matches their own personnel reserve, investment and research and customer service capabilities, risk management and internal control level.

　　Ceng Gang believes that in the next step, institutions should better regulate the process of online wealth management sales, and make detailed responsibilities in protecting consumers’ rights and interests. "While institutions and platforms adapt to the changes in consumer financial behavior, the regulatory level also needs corresponding system supervision rules to create better conditions for the healthy development of the business."

　　For individual investors, Zhang Yu, director of Alipay Wealth Group, suggested adopting the strategy of "one stable, two divided and three deadlines". Specifically, "one stability" means that investment and financial management should be seen as believing and everything should be implemented in a written contract; "Dichotomy" means that investors should allocate funds according to different investment preferences, taking into account different rates of return; "Three-term" means that all investments should be divided into three categories according to the term, and sufficient current or liquidity funds should be reserved for emergencies.

China Consumer News reported (reporter Meng Gang) that the hot weather in summer is the peak consumption season for bottled drinking water. This summer, the natural mineral water market is very lively, and the mainstream products have been reduced in price, and various brands have spared no effort in the competition of water sources. Experts in the industry believe that with the continuous improvement of consumers’ health awareness, natural mineral water represents the development direction of the whole drinking water industry to a certain extent.

Price competition is fierce.

According to the data released by Academia Sinica recently, the scale of China’s bottled water market has increased from 123.7 billion yuan in 2014 to more than 200 billion yuan in 2021. The statistics of national terminal retail sales in 2021 show that the proportion of drinking pure water and natural water is 60.44% and 18.44% respectively, and natural mineral water only accounts for 7.49%.

Although the market share of natural mineral water is the lowest, it also means that its market expansion space is large. Nowadays, more and more brands have launched natural mineral water products, and the price competition is becoming more and more fierce.

Recently, the reporter visited some supermarkets in Beijing and found that the average unit price of mainstream natural mineral water in the market is further lowered when the price of each bottle is less than that of 5 yuan. The prices of some brand products are already flush with the mainstream drinking natural water and purified water products in 2 yuan.

The reporter went to the Chaoyang Road store of CP Lotus Supermarket, which was on the drinking water shelf. No.I have seen natural mineral water whose price exceeds 3 yuan/bottle. Evergrande Ice Spring, which was previously priced in 5 yuan and positioned as a mid-to-high-end product, is priced at 2 yuan for each bottle of newly-installed listed products; Zhengda Haorun Natural Mineral Water sells for 2.5 yuan/bottle, Baisui Mountain Natural Mineral Water sells for 2.2 yuan in 570 ml, Nongfu Spring Changbai Snow sells for 2.4 yuan/bottle, Changbai Forest Natural Mineral Water sells for 1 yuan/bottle only, and Kelan Mineral Water sells for 3 yuan.

The reporter learned that in addition to the above-mentioned products and brand products such as Tibet 5100, Kunlun Mountain, Evian, Paris Water and Fiquan, more and more new products appear on the market. For example, Yuanqi Forest launched its mineral water sub-brand "You Kuang", the liquor company Anhui Yingjia Distillery Group launched Yingjia Mountain Spring, Haoliyou launched Haoliyou Lava Spring, Yili launched Yike Huoquan, and a new brand of mineral water named "Liangpin Huoquan" was launched in the boutique.

With the increase of entrants and fierce market competition, some high-end products have also adjusted their prices. Kunlun Mountain lowered the price of its classic mineral water products from 6 yuan to 4 yuan; The retail price of Yuanqi Forest’s "Mine" series terminal is lowered from 4 yuan/bottle to 3 yuan/bottle. Previously, the price of Evian water, which was higher than that of 10 yuan and positioned as a high-end product, also gradually declined. On July 29th, a reporter searched on an e-commerce platform and found that the price of a box of 24 bottles and 500ml products was 84 yuan, with an average price of 3.5 yuan/bottle.

Competing for water source

According to GB 8537-2018 "National Standard for Drinking Natural Mineral Water for Food Safety", drinking natural mineral water refers to water that naturally gushes from deep underground or is collected by drilling, contains a certain amount of minerals, trace elements or other components, and is not polluted in a certain area and preventive measures are taken to avoid pollution.

Earlier, Qiao Jianmin, a senior engineer of Shanghai Institute of Geology and Mineral Engineering, said in an interview with the media that domestic drinking mineral water must contain one of nine elements, including strontium, zinc, selenium, bromine, iodine and lithium, before it can be defined as natural mineral water. If it reaches one or more, it will be high-quality mineral water.

Therefore, the core competitiveness of natural mineral water lies in the water source. The quality of water source directly determines the taste, quality, mineral content and suitability for long-term drinking of mineral water.

According to the national standard, the label content of mineral water needs to indicate the source point of natural mineral water. The reporter recently visited and found that the products meet the requirements of the national standard and are marked with water sources. For example, the label of the 1-liter Baisui Mountain product is marked with "Baisui Mountain in Boluoluofu Mountain Range, Huizhou City". The reporter logged into official website of Baisui Mountain and learned that this is only one of the natural mineral water sources in China. The reporter found out that the current water sources of mainstream products in the domestic market include Changbai Mountain, Emei Mountain, Kunlun Mountain, Laoshan Mountain and Dabie Mountain.

According to the report on the consumption trend of mineral water in supermarkets in JD.COM in 2022 released by JD.COM, the water source of mineral water has become a key factor in consumers’ purchase decision, and more and more brands have added water source labels to their products. For example, Nongfu Spring’s natural mineral water brand "Changbaixue", COFCO’s water brand Yuehuo launched "Yuehuo Emei Mountain", Jiaduobao’s Kunlun Mountain mineral water and Qingdao Laoshan Mountain mineral water. Statistics show that since the beginning of this year, the number of products added to water source brands has increased by 67% year-on-year.

In addition to directly marking the water source in the brand, some brands also spare no effort in promoting the water source of their products. For example, VOSS, a high-end bottled water in northern Europe and Norway, has developed the water source of Danxia Mountain in China; In terms of Yuanqi Forest, Yuanqi Forest inspected nearly 40 water sources around the country, and listed the water source of Cangshan Geopark in Dali, Yunnan as the first water source; Yingjia Spring takes water from Huoshan County, Anhui Province, which is the core area of the first batch of national ecological protection and construction demonstration zones, with a forest coverage rate of over 76%.

Zhang Zhaoji, chairman of the Natural Mineral Water Professional Committee of China Mining Association and deputy director of the Institute of Hydrogeology and Environmental Geology of the Chinese Academy of Geological Sciences, said that the higher the altitude of the water source, the longer the natural filtration time it passes, the purer the water quality and the richer and more balanced the mineral content.

Represents the upgrade direction

The above report shows that in the past 12 months, the sales share of drinking natural water was 15 percentage points higher than that of mineral water. However, in terms of sales growth, mineral water exceeds drinking natural water by 8 percentage points.

The rapid growth of natural mineral water market has become a new direction for many enterprises. According to the data of Sky Eye Survey, there are nearly 33,000 mineral water-related enterprises in China whose business scope includes "natural water or mineral water" and whose status is "in business, surviving, moving in and moving out". It is worth mentioning that more than 60% of related enterprises were established in the past five years.

According to the Report on the Deep Development of Bottled Water Industry in China from 2022 to 2027 and the Investment Strategic Planning of Enterprises in the 14th Five-Year Plan issued by Academia Sinica Puhua Industry Research Institute, the scale of mineral water market in China will be about 69 billion yuan in 2020, and will continue to grow at a growth rate of about 10% in the future. It is estimated that the scale of mineral water market will exceed 100 billion yuan in 2024.

Zhu Danpeng believes that because the original categories have been occupied by imported mineral water such as Evian, Paris Water and Fiquan for a long time, the penetration of products in the consumer side is slow. Nowadays, with the continuous improvement of consumers’ health awareness, the whole drinking water industry structure is changing. It can be seen from the growth of sales of mineral water categories that the correct consumption has constantly forced the industrial side to innovate, upgrade and iterate, which is also a very important reason for the industrial upgrading of domestic drinking water in recent years.

According to the data, there are more than 4,000 qualified mineral water sources in China, and the allowable exploitation amount is 1.8 billion cubic meters per year. At present, the exploitation and utilization amount of mineral water resources is about 50 million cubic meters per year, accounting for 3% of the allowable exploitation amount.

Zhang Zhaoji believes that with the improvement of residents’ living standards, people pay more attention to drinking water health, and the health attributes of high-end natural mineral water "natural, nutritious, pollution-free and green" cater to this consumption trend. At present, the per capita consumption of mineral water in China is low, and the consumption market has great potential. How to make rational development, protection and utilization of mineral water resources and how to achieve win-win results in ecological, social and economic benefits of mineral water resources is a key point in the development of mineral water industry.

(Editor: Lu Ming)

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