Behind the nine-fold annual sales volume of Zhiji automobile: employees went to idle fish to transfer orders, and suspected data was injected.
As a high-end sub-brand of SAIC Motor, Zhiji Automobile has not lacked attention and enthusiasm since its birth. However, at this stage, its brand among consumers has not been formally established, and its sales volume can’t compare with the new car-making forces such as Weilai, Tucki and Ideality.
Recently, some media pointed out that although the past sales volume did not affect Zhiji Automobile’s sales forecast for this year, its order data was suspected of flooding.
It is reported that SAIC Zhiji Automobile sold only 5,000 vehicles in 2022, but co-CEO Tamia Liu set a sales forecast of 45,000 vehicles in 2023, which was nine times higher than the actual sales last year. However, whether the sales of Zhiji Automobile can support SAIC’s high-end dream has been questioned by the public.
Recently, some media reported that there are a large number of blind orders for Zhiji Auto circulating on the idle fish second-hand platform. Many sellers admit that they are employees of Zhiji Auto Experience Store and have more "redundant" orders in their hands. According to industry insiders, the blind order data of Zhiji LS7 may contain a lot of water, and Zhiji Automobile is suspected of using water injection data to prop up sales.
Through the keyword "Zhi Ji LS7 Blind Booking", a large number of goods that transfer Zhi Ji LS7 Blind Booking rights can be found in idle fish, which can be described as amazing.
Open a seller in Shenzhen at will. The description of the baby shows that the price of 1,199 yuan includes 888 yuan for the blind subscription of Zhiji LS7, 5,000 yuan for the first 10,000 blind subscriptions, 36,800 yuan for lifelong intelligent driving+2,888 yuan for front seat ventilation+5,800 yuan for high-definition car paint, and 2,000 yuan for coupons.
It is worth noting that the seller also specifically stated in the description: "Several riders have been successfully transferred, and they are honest and safe".
Zhiji LS7 new car just went on the market on the 10th of this month, and now there is such a huge blind subscription rights transfer on the second-hand platform, which really makes people doubt the authenticity of the car’s order sales.
As of the press release of 91che, SAIC Zhiji has not responded to this matter.