Xinhua News Agency： A year’s reform has allowed Chinese people to find their first love with football.
Xinhua news agency, Beijing, April 23 rd, sports radio is not spring. In the fifth round of the AFC Champions League, although the defending champion Guangzhou Evergrande went out ahead of schedule, Shanghai Shanghai and Shandong Luneng advanced ahead of schedule, and Jiangsu Suning’s hope of promotion still exists, and the grand occasion of three super league teams qualifying for the AFC Champions League may appear.
This is just the opposite of the long-standing bitterness: the boat of China football is often turned over in the nostalgia, anger and tears of Chinese people.
All this is based on making up your mind and making a thorough reform, which is also the inevitable choice for this boat to set sail again.
Change is happening! From March last year, the Overall Plan for the Reform and Development of Football in China (hereinafter referred to as the Plan) to April 11 this year, the Medium and Long-term Development Plan for Football in China (2016— "2050" (hereinafter referred to as "Planning"), China’s football reform has gone through a year, and Chinese people are delighted to find that the professional league is good-looking, the China Football Association is "decoupled" from the administration, the copyright of the event has been sold at sky-high prices, the women’s football team has returned to the Olympic Games after 8 years, and the men’s football team has entered the final round of the Asian preliminaries after 15 years … …
Rome can’t be built in a day, and China football can’t be built overnight. Although the one-year reform is short-lived, it is the "preface" of a big article. The foot correction that has been well started has been making continuous efforts for a long time, and it has begun to let the Chinese people see the hope of revitalizing football and start to find the feeling of "first love" with football!
New layout, new revolution
The year 2015 is the year of the new layout of China football and the start of a new revolution.
On February 27th, 2015, the 10th meeting of the Central Leading Group for Comprehensive Deepening Reform deliberated and adopted the Overall Plan for Football Reform and Development in China. It is the first time in the history of new China to formulate a programmatic document on national reform specifically for a single sport!
Behind the unprecedented attention, strength and determination of the central government to football reform is the horrible reality of football in China. When football has surpassed the sports category and played an increasingly important role in intercultural communication, national soft power and national gain, China football once became a dye vat of Chinese people’s scorn in the process of fake gambling, the national team’s repeated record of failure and the rapid shrinking of football population.
Reform is the only road to salvation, and it is also a road full of thorns. It is not easy to play a small football with 11 players. A strong football country needs a scientific management system, a strong youth training system and strong logistics support. Football is a small sparrow with all aspects, a microcosm of China society. The profound significance of its reform is not only a football or China sports.
Be brave after knowing shame! With the issuance of the "Program", an unprecedented and vigorous football reform curtain has been opened. The "Fifty Articles" include powerful measures in sports, education, finance and taxation, public services, etc., and open the knife to "hard bones"!
— — "No distinction between management and running, no distinction between government and enterprise" is the "culprit" that restricts the development of football in China. On August 17th, 2015, the Office of the Inter-Ministerial Joint Conference on Football Reform and Development in the State Council issued the Adjustment and Reform Plan of Chinese Football Association. In February 2016, the "Football Sports Management Center" was cancelled, and the China Football Association was "decoupled" from the State Sports General Administration and became an independent corporate body. The reform of local football associations also started, and Guangzhou Football Association took the lead in responding.
— — Some "century-old clubs" in Europe are very important for the healthy development of football, while it is not uncommon for clubs in China to be displaced and renamed and resold frequently, which seriously affects the stability of football foundation. After January 10th, 2016, China Football Association will no longer approve the transfer of clubs across registered associations. A "rooted" club will help to cultivate football culture and build a "century-old shop" of China Club.
— — Football should start with dolls. The Ministry of Education, together with the National Development and Reform Commission, the Ministry of Finance, the State Administration of Press, Publication, Radio, Film and Television, the General Administration of Sports, the Central Committee of the Communist Youth League and other departments, established the "National Youth Campus Football Work Leading Group". In July 2015, the Ministry of Education and other six departments issued the "Implementation Opinions on Accelerating the Development of Youth Campus Football", taking the development of campus football as an important measure to cultivate people. In 2015, a total of 8,627 characteristic schools and 38 pilot counties and districts of campus football were selected. At present, there are 16,186 national, provincial, city and county campus football schools.
— — The broadcast fee is the main income source of professional leagues in many countries, and the long-term ineffective protection of the copyright of the games has also led to the lack of stable income and serious losses of professional clubs. In the 2015 Super League copyright bidding, Sports Olympic Power (Beijing) Sports Communication Co., Ltd. won the all-media copyright for the next five years for 8 billion yuan, which was a key step in the professional development of the league.
At the same time, the training of coaches and referees has been further strengthened. In July 2015, Chengdu Institute of Physical Education established a football department, and amateur football leagues across the country were in full swing. China Football Association formed eight permanent national teams and strengthened the echelon construction of national teams … …
Cai Zhenhua, deputy director of the State Sports General Administration and chairman of the China Football Association, said: "In 2015, 24 major tasks were completed in just four or five months. And ‘ Complete ’ More refers to taking the first step, not to say that the entire reform plan has been completed, because the reform is on the road, and it is necessary to continuously refine and deepen and finally solve the problem. "
"positive energy" and "going up"
Over the past year since the introduction of the Foot Reform Program, the China Football Association and relevant departments have made efforts in 26 tasks and 82 tasks a year, and achieved six major results, including the major move of "delisting" the Foot Management Center and decoupling the Football Association. The men’s and women’s soccer national teams, which represent the highest level of football in China, entered the Asian Top 12 World Cup preliminaries and the Rio Olympic Games, respectively, thus boosting the public opinion environment of the whole industry and presenting a rare "positive energy atmosphere".
Among them, the reform progress that can be regarded as a milestone in the history of sports in China is the "delisting" of the Football Management Center of the State Sports General Administration in February this year. This means that the Football Association is basically decoupled from the General Administration, and the organizational structure of "two brands and one team" has become a historical term. For a long time, the management of the Football Association has been criticized for not distinguishing between politics, society and management. A series of problems, such as "amateurs leading experts", have become obstacles to the development of football in China. However, after the decoupling, the management system of China Football Association has been initially straightened out, and it has autonomy in personnel recruitment, salary system, foreign affairs visits, financial and market development, and the selection of coaches for national teams. It is expected to make steady progress towards a professional, professional and international management model. Although there are inevitably entanglements in personnel and other aspects, this general direction cannot be denied.
With the adjustment and reform of management institutions, the "policy spring breeze" of the foot reform program has also driven the industry and market to prosper. Under the way of public bidding, Sports Olympic Power purchased the all-media copyright of Super League from 2016 to 2020 for 8 billion yuan, which broke the long-standing monopoly of broadcasting rights and alleviated the problem of low broadcasting fee income that affected the survival of the club. This "brush screen" has brought good news to the headlines, and also brought a golden opportunity for the development of the league. For a time, the enthusiasm for capital to enter the football field was unprecedentedly high. On the one hand, it invested heavily in signings at the club level, and the winter transfer fee of the Super League was the largest in the world, which "shocked" the world football, and also initially improved the appreciation of the league and greatly increased its influence; On the other hand, the development of league business and "internet plus" have promoted the rapid development of football industry, and new industrial formats such as game data and mobile APP have emerged.
In the excellent environment of China football "going up" as a whole, "Planning" came into being at the right time. As the first blueprint with a clear timetable in the history of football in China, the plan shows the courage to take responsibility. With the three-stage goals and tasks of 35 years, the "tomorrow of China football" is no longer out of reach, and it also brings policy guarantee for the sustainable and healthy development of the whole industry.
It is quite encouraging that before the release of the plan, the men’s football team entered the final round of the Asian preliminaries after 15 years, and the women’s football team returned to the Olympics after 8 years. The insiders believe that although the two teams’ qualifying seems to have luck, there is still a strong guarantee and promotion of "full reform bonus" behind it, which can be called a manifestation of "working together and helping each other in the same boat".
In addition to these remarkable achievements, there are many "big moves" with obvious results in the first year of foot reform — — The "window" of the club’s transfer in different places was permanently closed, and the overall phenomenon of unpaid wages was reduced by 80%; Campus football has developed rapidly, with 8,627 characteristic schools, 38 pilot counties (districts) and 3 comprehensive reform pilot areas selected to train 8,000 football teachers. With the steady progress of local football reform, Guangzhou Football Association has been decoupled from Guangzhou Sports Bureau … …
These advances have highlighted the efficiency of the concerted efforts of all parties in the year of foot reform, and also brought confidence and determination to resolutely push forward the 37 tasks and 105 tasks to be carried out in the year of foot reform deepening in 2016, as well as "gnawing" the "hard bones" in Cai Zhenhua’s mouth.
Strive for success for a long time.
"Planning" has outlined the development path of China football for 35 years.
For a long time, China football has a long way to go, but looking forward to the future, China football people are full of confidence.
There are long-term, mid-range and close-range, as well as goals, methods and processes. This is an exciting timetable and a bright road map.
According to the Plan, the following objectives should be achieved during the Thirteenth Five-Year Plan period, that is, before 2020.
Football population: The number of primary and secondary school students who regularly participate in football in China exceeds 30 million, the number of people who regularly participate in football in the whole society exceeds 30 million, and the number of football venues in China exceeds 70,000.
Professional football: cultivate 2-3 first-class and world-famous football clubs in Asia.
Social football: 50 cities have established a graded urban amateur football system, and 100 cities have established an urban amateur football cup system.
Finance and finance, planning and land, taxes and fees and prices, talents and employment, organization, implementation and monitoring and evaluation … … This series of supporting policies is to support and guarantee.
Of course, all these depend on the follow-up and cooperation of various departments at the social management level in China, the solid promotion of regional supporting policies, and the continuous promotion of the reform of the football management system in China. It is even more necessary for every footballer to regard this as a great career for his life, and to overcome difficulties and forge ahead.
All these will lay a solid foundation for us to strive to achieve the development goal of becoming a top team in the world in 2030.
It is a long-cherished dream of China footballers to become a top team in the world. We have 15 years to fight for it. Children who use football as a toy now will become the leading role of China football in the center of the world stage in 15 years.
Behind the "winning eleven", there are relatively sound campus football, social football and professional football systems, active market players, and a considerable football industry and sports industry.
… …
All persistence will eventually pay off.
According to the Plan, 2050 will be the dream-fulfilling moment of China football — — Make every effort to achieve the goal of being a first-class football power, and China’s football will achieve all-round development and make due contributions to world football.
This is indeed a distant future, but the best way to predict the future is to create it. (Reporter Zhou Kai Yue Dongxing Wang Haoming Shu Wengong Li Li)