Big data perspective New Year’s Day consumption trend ＂ice and snow economy＂ has become a new growth point

　　CCTV News: Holiday consumption is a window to observe China’s economy. This New Year’s holiday, we found a new trend of consumption in the data, and we also felt the enthusiasm for consumption that continued to heat up.

　　According to the data, as of mid-December, the overall domestic travel orders in New Year’s Day holiday in 2024 increased by more than 3 times compared with last year, hotel orders increased by more than 5 times, air tickets increased by 205%, and holiday orders such as customized tours with groups increased by 240%.

　　Ice and snow economy is becoming the growth point of winter consumer market. The data shows that in November, the search volume related to "skiing" increased significantly year-on-year, and the number of ski ticket group purchase orders increased by 788% compared with the same period in 2019. The Yabuli Scenic Area in Heilongjiang has received 200,000 tourists since its opening in November, with a maximum reception of 8,000 people per day, a record high.

　　"North-South Cross" has become a new trend of consumption on New Year’s Day. The data depicts such a road map of people’s holiday travel: among the tourists who love to travel to the Northeast, the number of tourists from Guangzhou, Shenzhen and Shanghai ranks in the top three, while warm southern cities such as Sanya in Hainan, Kunming in Yunnan and Nanning in Guangxi have become popular destinations for northern tourists to "avoid the cold and cross the New Year". Tourists coming from afar drive the consumption growth of local hotels, scenic spots, restaurants and other formats, and inject fresh water into the local economic development.