Jolin Tsai’s two rumored boyfriends appeared together and kept quiet about their relationship


Jin Rong


Gao Yixiang


Gao Yixiang and Jinrong shook hands with each other and hugged each other lightly


  On November 4th, a new brand store opened, and a press conference on winter clothing was held at the same time. Tall and handsome male models showcased new winter clothes one by one. At the opening ceremony, the organizers specially invited Gao Yixiang, who is also a model, and Jinrong, who has recently gained popularity.

  Gao Yixiang hurried back and forth, because he still had a shooting task, so he just left on the platform. However, although the two gossip boyfriends of Cai Yilin did not really share the stage, they shook hands and hugged each other lightly.

  Jin Rong’s handsome appearance, and because he was the rumored boyfriend of Jolin Tsai, attracted much attention. When the reporter asked about Jolin Tsai, Jin Rong laughed but did not answer. After nothing, the reporter changed the topic and invited Chairman Zhou out.

More great pictures on the next page!

Jay Chou did data for Kunling and went online to give "Skyfire" a point of "want to see"

1905 movie network news In the early morning of November 13, Jay Chou updated his personal social account and released a screenshot of himself "wanting to see" the movie on the ticketing platform and said domineering: "Everyone should know that brother wants first place in everything." He called on everyone to do data for Kunling’s new film.


After Zhou Dong’s "task" was issued, fans immediately followed Zhou Dong’s pace and joined the team to do data for Kunling’s new film. Everyone said "I ate this wave of dog food" "Data will be made immediately"! #Jay Chou does data for Kunling #This topic rushed to the fourth place in Weibo’s trending topic list in a short period of time, causing a sensation on the whole network.


It is reported that this is not the first time Jay Chou has promoted Quinling’s new film "Skyfire". As early as the first concert of Jay Chou’s Carnival World Tour, he played the trailer of "Skyfire" on a loop before the opening, and even announced the news of the film’s release on December 12 during the concert.


Every game since thenBefore the start of the Carnival World Tour, the trailer of "Skyfire" would appear on the stage and big screen. Jay Chou used his actions to confirm his title of "Favorite Wife Maniac", but his repeated efforts to promote "Skyfire" were not just "Favorite Wife" operations.



It is well known that Jay Chou himself once served as a film director. His directorial masterpieces are quite classic and deeply rooted in the hearts of the people. Although he has not directed any new films in recent years, he has also been closely monitoring the development of Chinese-language films.

"Sky Fire" is the first volcano-themed visual effects adventure on the Chinese screen. The film tells a wonderful story full of ignition and tears: a sudden volcanic eruption makes the beautiful resort of Sky Fire Island instantly enter "escape mode". Faced with this sudden life-and-death crisis, geologist Li Wentao (Wang Xueqi), his daughter Li Xiaomeng (Kunling) and others launched a time-critical and dangerous self-rescue and his rescue…

Due to the high difficulty and investment in filming and production, volcano-themed visual effects blockbusters have never been seen on the domestic big screen, and even Hollywood rarely touches them. As a pathfinder for Chinese film heavy industry genres, "Skyfire" was prepared for incubation for five years, and it took two years to shoot and post productin. The team behind the scenes crafted it with ingenuity.

From the previous exposure of a number of trailers, it can be found that the special effects scene of the volcanic eruption in "Sky Fire" is extremely shocking, with fireballs and magma exploding in shock, and volcanic ash floating in the air creating a strong sense of atmosphere. It is reported that hundreds of kilograms of explosives and more than 20 tons of volcanic ash purchased from all over the world were used during the filming of the film. The visual effects of the whole film account for more than 80%, and the special effects strive to be realistic and immersive, so that the audience can feel hearty! Presumably such an attentive Chinese movie must be the main reason why Jay Chou worked hard to promote it.

"Skyfire" is produced by Dong Wenjie, the Chinese film "behind the gold medal", and directed by internationally renowned director Simon West. There are also veteran actors Wang Xueqi, treasure girl Kunling, powerful young student Dou Xiao, British national treasure actor Jason Isaacs, and emerging actors Bai’an, Ma Xinmo, Ji Lingchen and others.


Hao Lei premieres low-cut and steals the mirror. Spring is looming, and Guo Fucheng’s first bald head experience

  Movie Network News (Photo/Fang Chuanjian, Text/Xue Huimin) On the evening of August 14, the Chinese-language giant "Silver Empire", which will be released nationwide, will hold its world premiere in Beijing in conjunction with the movie channel "Premiere" column. The night was star-studded, with director Yao Shuhua, starring Guo Fucheng, Hao Lei, Ding Zhicheng, Wang Shuang and others all present. Singers Xu Yunru and Tan Weiwei also appeared on the scene and sang songs to help out. This issue of "Premiere" will be broadcast on the movie channel at 16:40 on August 16.



The creators unveil "Silver Empire"



Hao Lei


Guo Fucheng


Guo Fucheng first exposed three bald experiences, claiming that Yan Kang Sanye originated from "ancestor"


  "King Superstar" Guo Fucheng’s suit and jeans appeared on the premiere stage, and his capable and handsome appearance attracted the cheers and screams of countless fans. In the big test of the "Countdown" game, Chengcheng responded with agility and propriety. During this time, Guo Fucheng revealed that his ancestors were from Shanxi and had been running the silver building business until his father’s generation. Unfortunately, he also ranked third in his family. This countless coincidence has to be said to be a "heaven-sent good relationship". "Silver Empire" is indeed tailor-made for Guo Fucheng.



  In the passionate interaction with fans, Chengcheng gave generous hugs. A fan’s collection made Chengcheng completely open the chatterbox and reveal his three bald experiences for the first time: the first was when he was born, he was born with the comedy talent of "Ge You"; the second was a concert in 2004, Chengcheng’s bald head was displayed to the public, showing his own personality. The "light" was distinctive, and the blue bird tattoo behind the ear floated up, giving the bald head a little more vitality; and the third bald head was in the shape of Third Master Kang in "Silver Empire". Guo Fucheng admitted that he paid a lot of effort to shoot this historical masterpiece, not only shaved his head but even wore six pairs of pants to resist the cold and insisted on filming.



Hao Lei hand-cranked fan


Hao Lei and Wang Shuang


Hao Lei’s tube top dress looms in spring, and a funny version of "Silver Empire" is staged.


  The most eye-catching person at the premiere was Hao Lei, who was always free and casual. She appeared at the premiere in a blue flower and silver silk tube top and floor dress, showing off her white and tender shoulders and jade back, with spring light looming, and the ring tattoo on her left arm was unique and full of personality. After the divorce, Hao Lei appeared on many occasions, showing very calm and free and easy. At the premiere, she was even more radiant, completely unable to see any emotional troubles, but more beautiful and radiant than before the divorce. Beside Wang Shuang was the main "simple style", wearing a light-colored short skirt and a fashionable "Bobo head", which made this mixed-race beautiful woman show off her intellectual style. The two beautiful women also shook the fan gently at the scene, taking small steps to interpret the ladies of the Qing Dynasty. The graceful movements and Hao Lei’s soft singing seemed to make the audience feel like they were in that era…



Huang Zijiao teases Hao Lei


  Taiwan’s famous mouth Huang Zijiao is "pushing his luck". Under the guise of testing Hao Lei’s acting skills, she wants to pretend to be Guo Fucheng and Hao Lei to reproduce the sad scene of "saying goodbye", but Hao Lei readily accepts it. The drama is not sentimental, but it attracts bursts of laughter, and Hao Lei is also teased by the sarcastic of the fake "King of Heaven".



Tan Weiwei


Xu Ruyun and Tan Weiwei offer songs and blessings, and the director interprets the behind-the-scenes of the production


  The mysterious performers, Taiwanese singer Xu Ruyun and 07 Super Girl Tan Weiwei, came all the way to the scene of "Premiere" to cheer, and will reveal new songs for the audience, sending their sincerest wishes to "Silver Empire". Director Yao Shuhua revealed that in addition to the star-studded film, it is also a beautiful collection of antique treasures. Friends who like antiques will definitely feast their eyes and enjoy countless rare treasures. The special effects of the "wolf play" in the film are well-made, and the pictures are vivid. The audience praised it.

More great pictures on the next page!

Fan Bingbing’s "self-disfiguring" is like a twist, tempted by "Xiaokai" Wang Baoqiang


group photo of the main creator

[Click to watch the exclusive video]

 Fan Bingbing, Li Xiaoran thriller makeup scared Liu Yunlong

 Fan Bingbing: Li Xiaoran is gentle and buddy, Yao Chen is not strange and cute

        Movie Network News(Photo/Cui Hao, Text/Xie Yawei) "Baoqiang is very tempting to tempt me by pretending to be a small open." On April 13, when Wang Baoqiang talked about his "small open" image at the media conference of the spy film "Dongfeng Rain" held in Beijing, Fan Bingbing blurted out that he had been tempted. As for his own image, Fan Bingbing was very cruel and "destroyed" his face into a twist, which made Liu Yunlong a little unable to bear it. For his directorial debut, Liu Yunlong claims to have no comparison with the film "The Voice of the Wind" on the same theme, and hopes to surpass the other party. In addition, creators such as Li Xiaoran, Zeng Jiang, Pu Bajia, and Yano Koji also shared many behind-the-scenes stories with the media. The film will be released nationwide on April 21.


Fan Bingbing

 
Zeng Jiang has no scruples about talking about his tertiary film history

Fan Bingbing "self-destruct face" to twist shape, Zeng Jiang self-exposed tertiary film history

        Fan Bingbing’s disfigurement scene in the film has always been the focus of media attention. When it comes to this scene again, Fan Bingbing regrets that it was not destroyed enough. "I originally wanted the director to destroy it more severely, but the director was afraid that the audience and my friends would not be able to accept it, so the final effect was not very ugly." Although the disfigurement was designed by the screenwriter Liu Yunlong, he insisted that Fan Bingbing destroyed his appearance by himself, "Because I am the director, there are too many things to do at the scene. At that time, someone told me that Bingbing had done a good job of modeling, and I was shocked when I pushed the door and entered. Her whole face is twisted, like a twist, and there are blood stains. I didn’t expect her to do this to herself. Hurry up and let her change it. If the audience sees this face, they will have nightmares at night. "

        In order to create a character, Fan Bingbing is willing to pretend to be ugly, while the old Hong Kong actor Zeng Jiang is bold to "sacrifice his hue" for the role. In the film, there is a confrontation between Zeng Jiang and Liu Yunlong in a public bathhouse. When someone asks if Zeng Jiang uses naked replacements, he says calmly, "I have a good naked body, and I don’t need a substitute, and this is not the first time I have’dedicated myself ‘. When I was young, I made a third-class film." Such bold words can only be said without hesitation by an "old Jianghu" like him.


Wang Baoqiang tries the image of "small open" for the first time

Wang Baoqiang pretended to be "Brother Pony" to tempt Fan Bingbing to laugh at himself for being too little

        In the TV series "The Conspiracy" a few years ago, Liu Yunlong worked with Wang Baoqiang. However, this time, Wang Baoqiang in "Dongfeng Rain" has been completely "reborn", from a simple and honest silly boy to a "small open" in Greater Shanghai. Liu Yunlong said that this is all because of his "discerning eyes". "In" The Conspiracy ", Baoqiang is a big fool, and in" Dongfeng Rain ", he is’Little Brother Ma ‘. At the beginning, many creators had doubts, but I insisted on reshaping him. As a result, his shape really made everyone’s eyes shine."

        For his first time playing the role of "Little Brother Ma" temperament, Wang Baoqiang still feels that "the aftertaste is endless", "This image is quite tempting to me, but it is not very enjoyable, there is no line, and he died after coming out for more than ten seconds." At this time, Fan Bingbing next to him immediately snatched the words, "It is very tempting to me. Baoqiang is very cute after wearing a suit, and the performance is also very brilliant." Wang Baoqiang’s new look can be recognized by the beautiful woman Fan Bingbing is not easy, but the "thrashing" time that makes Wang Baoqiang angry is too short, all because of Fan Bingbing, "I shot once in this spy movie, and Wang Baoqiang was killed by me."


Liu Yunlong embraces Fan Bingbing and Li Xiaoran

Liu Yunlong is unwilling to compare with "The Wind" Fan Bingbing praised it as "the first person in spy warfare"

        Although Liu Yunlong’s directorial debut "East Wind Rain" received almost all bad reviews after the media premiere, Fan Bingbing was very complimentary of Liu Yunlong, "I think China’s espionage-themed films and television dramas originated because of Liu Yunlong. He is the vanguard of espionage dramas. It can be said that without Liu Yunlong, there would be no Chinese espionage dramas. This time he brought the espionage theme to the big screen, and the whole film also has his own style."

        Both are espionage-themed films, which make people think of "The Wind", which achieved a win-win at the box office last year. However, Liu Yunlong is reluctant to compare his directorial debut with "The Wind". "First of all, these two films are not released at the same time, and there is no comparison in time. Secondly, the two stories are of different ages, and the tasks performed by the espionage personnel are also different. I haven’t seen" The Wind ", but I hope" Dongfeng Rain "can surpass" The Wind ". He said that no one is a prophet, and he doesn’t know what will happen tomorrow. Since he has done it, he will hope for a good result, and he can’t stop doing it because he is afraid of comparison. It seems that although many media reporters are not very satisfied with" Dongfeng Rain ", Liu Yunlong is still very confident in his work.

Next page More wonderful pictures

Edison Chen takes the initiative to talk about the controversy of pornographic photos, self-destructing auditions Hollywood has repeatedly failed

Text/Yangcheng Evening News All Media Reporter, Ai Xiuyu

Image/video screenshot

On November 21, Edison Chen and his daughter Alaia attended an event in Taiwan, China. During an interview with the media, he rarely talked about the "pornographic photo" scandal of the year: "Maybe in 2008 everyone thought I was over! But I didn’t give up and I didn’t get lost. People look at my social accounts and think I am on vacation every day, but I actually work every day. I believe in myself and I have been working hard."

Edison Chen announced his retirement from the entertainment industry after the "pornographic photo" scandal. In this interview, he admitted that he loves making movies very much and has been auditioning in Hollywood, but it has come to nothing. "I don’t know why I haven’t been able to get the role, the Hollywood strike is over! I hope I will have the opportunity next year. I started auditioning last week. My agent in the United States asked me what I can’t shoot? I say love stories, because I love my family very much, and it is difficult for me to get rid of this feeling. So if I want to shoot a love story, I will be very confused after I really get into the role!"

Deng Chao saw the fans dancing and was once slapped by Sun Li

  


  When Deng Chao saw the fans, he danced. (Reporter, Ren Fengtao/Photo)


  


 Fans sent flowers to take a group photo with Deng Chao. (Reporter, Ren Fengtao/Photo)


  Directed by Gao Xixi, the TV drama "Sweet Honey" starring Deng Chao and Sun Li will be broadcast on BTV-4 today. Yesterday (30th), Deng Chao visited Jinghua Teahouse and shared with fans many interesting things about him during the filming of "Sweet Honey". In the play, Deng Chao’s role as "Lei Lei" is really fascinating. Many female fans at the scene gave Deng Chao unconditional praise, which made Deng Chao beautiful. He said without modesty that "Lei Lei" is his most perfect role: "I played this role with 300% of my strength and used up all my energy. So for me, there is no regret at all." Facing the issue of marriage, Deng Chao is very cautious. Although he has met the parents of both parties, Deng Chao still said: "You must be careful when getting married."


  ■ On-site


  Greetings pour tea for fans


  Hearing that Deng Chao was coming, many readers signed up, many of whom were die-hard fans of Deng Chao. At 2:00 p.m., the venue was full of people, and some fans did not complain even if they stood. Deng Chao appeared in a red tracksuit, looking very energetic, but he revealed that he actually did not have enough sleep. "I couldn’t sleep last night, and I only slept for 4 hours." Maybe it was because he didn’t sleep well. Deng Chao was very restrained in the eyes of the fans at first, and he didn’t know where to put his hands. But while chatting, Deng Chao’s mood became high, grabbing the cushion on the sofa as a toy, carrying it on his shoulders, playing with it on his knees, and acting on his own, stunned everyone. Finding himself off topic, he also asked the reporter with a smile: "Look where this question went, why didn’t you stop me?" During the chat, Deng Chao saw that everyone’s teacups were empty, and immediately called the waiter to pour water for everyone. Deng Chao was like seeing his mother’s family and chatting with everyone about family affairs.


  Talk about new dramas


  Lei Lei is a "abused" hero


  When talking about the role of Lei Lei in the play, Deng Chao said that Lei Lei is the perfect man in his mind, and can be regarded as a "benchmark" for men. In Deng Chao’s opinion, although Lei Lei is often beaten badly, he is a hero. "I like Lei Lei very much. Because he is super single-minded and has a sense of humor, girls like single-minded men. He is also very brave, and he can cut both sides for his friends, although every time he stands up for others, he never wins a fight. In ordinary movies and TV dramas, the male lead is always abusive to others, but Lei Lei is abused by many people, but this is what makes him a hero. He has a chivalrous spirit rather than a ruffian spirit."


  Sun Li slapped her mouth and typed out her handprint.


  In order to design the dramatic conflict to be more extreme and moving, the character "Lei Lei" has a lot of action scenes, and Deng Chaonatural hung up a lot of colors, leaving an unforgettable experience in his life, "One day I was injured three times in a row. The first time was a half-life scene. On the cliff, Lei Lei pulled Qing’er up from the cliff. In that scene, I used too much force, and the back of my head hit the stone, and there was a muffled sound of’bang ‘. The crew at the foot of the mountain heard it, and their first reaction was to run up to see how I was doing. Seeing that there was nothing wrong, they all praised my head for being so hard. For the first time, I knew what it was to be dizzy. The second time was to shoot a scene where I was carried out, the stretcher suddenly broke, and the back of my head hit the ground again. Everyone said that it was only three things, and I had a premonition that I would be injured again, but I just prayed that I wouldn’t kowtow my head again. Fortunately, the third time I was stabbed with a thorn in my hand, I felt very relieved and happily pulled the thorn out. "


  There was also a scene where Deng Chao understood what pain meant and was happy, "After the scene of Ye Qing slapping Thunder and Thunder three times in a row, the director asked that he must really hit, so Sun Li slapped me, leaving a red handprint on my face. At that time, I saw tears in her eyes."


  In the last scene, Lei Lei had a car accident and became a vegetable, but this simple scene was repeated several times. Deng Chao admitted that it was the first time in his life that he found that people could cry with their eyes closed, "I don’t know why, but when I heard Sun Li’s confession, I couldn’t help but shed tears."


  ■ Talk about performance


  I want to play Zhuge Liang in "Romance of the Three Kingdoms"


  Gao Xixi’s "Romance of the Three Kingdoms" is being prepared, and Deng Chao also hopes to cooperate with Gao Chao again. At present, the script of "Romance of the Three Kingdoms" is already in Deng Chao’s hands, and Gao Chao lets him choose. Fans all think that Deng Chao is suitable for playing Zhou Yu, but Deng Chao said without hesitation: "I want to play Zhuge Liang the most," which made everyone fall short of glasses. "Zhuge Liang is so amazing, so I don’t look like me?" Deng Chao said as he raised his hand and made a move to twist his beard, and immediately burst into laughter. Deng Chao felt that Zhuge Liang was a challenging role, "I don’t like to play regular roles the most. The more everyone says I can’t play a role, the more I want to face difficulties and surprise everyone. I am such a character. "


  Talk about marriage


  Romantic when proposing


  Sun Li and Deng Chao, who are in love, starred in "Sweet Honey" at the invitation of the director "Matchmaker" Gao Xixi. Unlike "Happiness is Like a Flower", "Sweet Honey" is a romantic and bitter love, but Sun Li and Deng Chao are soaked in a honeypot outside the play. However, when talking about their feelings, Deng Chao immediately became very nervous, always wanting to change the topic, drinking water so hard that he almost choked. Sun Li once said that maybe one day when he is happy, the two of them will go to get the certificate and give everyone a surprise. In the face of the problem of marriage, Deng Chao is very cautious. Although the two have met the parents of both parties, Deng Chao still said: "Marriage should be cautious." He said that when he proposes marriage, he will definitely act very romantic, not just as simple as kneeling on one knee.


  Talk to friends


  Zhou Xun is a good teacher and friend


  "In the film, I played Zhou Xun’s lover, who is a drug dealer and a very depressed character. She is my mentor and friend," Mr. Deng said. "Zhou Xun can be possessed by her soul when she acts, and I admire her the most." Zhou Xun is also Deng Chao’s photography teacher. "I bought a camera like her, I like to travel, and I record things that I find interesting in the lens, and now I shoot very amateurishly. I will continue to improve my photography skills, and look forward to holding a photography exhibition to share my happiness with all my friends."


  ■ Talk about career


  This year, he will return to the stage of drama


  Deng Chao, who has been busy filming, said, "I have said many times that I will return to the stage of drama, but it has not been realized. I will definitely achieve it this year. I hope that one day I will stand in the National Center for the Performing Arts as a drama actor to perform for everyone. The stage of drama is a temple to me. From the time I learned to act until now, I will kiss the stage every time I perform, just like a sacred ceremony. The stage of drama is my eternal position. I said that I will act until I am 80 years old. I will meet the audience in the middle of this year." Deng Chao hopes to star in the same stage as Sun Li. "To be honest, I am still a little selfish. I will have a better understanding with Li, and I can still be together." (Reporter, Zhao Nanan)

Editor in charge: Fan Jing

Deng Chao and Sun Lixiu’s love "Love and Love" first unveiled

    Chen Jiashang and Deng Chao also brought another work, "The Four Famous Catchers", which was completed on May 27 and is currently being posted productin. Chen Jiashang said that "The Four Famous Catchers" is a new view of his martial arts films in recent years, and there are many conceptual differences between the filming and the shooting in the 1990s. Deng Chao revealed that this time "he played fiercely and bit fiercely", and also teased that there was a "love scene" with Zou Zhaolong and Wu Xiubo, and the weight of men’s emotions far exceeded that of men’s and women’s love. Starring Jiang Yiyan in a red suspender skirt, he revealed that he and Liu Yifei fought against Deng Chao in the film, and also praised Deng Chao as a new good man, while Deng Chao jokingly said, "There is no chance!" This is also the first time that Jiang Yiyan has been afraid of martial arts action scenes, and it is also the first time that he has hung Weiya, and he has spit bitterness and said that he "got on the pirate ship". And Deng Chao also praised Liu Yifei, who failed to show up, and broke the news that she knocked on the pillar when hanging Weiya, but still insisted on shooting, which is admirable.

    "Demon 108" is an international collaborative 3D animated film based on "Water Margin". It uses the perspective of foreign filmmakers to interpret the classic Chinese legend, telling the story of a vengeful prince and 108 hell devils embarking on a thrilling journey to regain the throne. This time, it uses a new shooting method, using real-life motion capture technology to shoot cartoons, which will start filming this year and will be released in 2013.

Huang Xiaoming and Angelababy have a tacit understanding, and the ghost king and ghost queen will join forces to scare people again

    Police and Bandit: "A Romantic Affair" is the final installment of Gao Qunshu’s director’s "Wind Trilogy", and it has also attracted much attention due to the first screen collaboration between Huang Xiaoming and Angelababy, a couple. Director Gao Qunshu supported the scene alone, revealing that the bloody incident in the film was actually "not a romantic affair", and looked forward to a good reputation at the box office. And Huang Xiaoming and Angelababy’s "willingness to pay", their acceptance of the script and their tacit understanding of cooperation all amazed Director Gao Qunshu.
 

Behind "The First Incense" is the "half-life relationship" between Xu Anhua and Zhang Ailing


1905 movie network feature Xu Anhua, who has made about 30 films for 40 years, once said: "I reckon I am within the top 10 directors in Hong Kong, but not in the world."


At the age of 73, she has passed her old age, and the world has "recognized" her. She ushered in the trophy of the first three major film festivals and won the trophyVenice International Film FestivalThe Golden Lion’s highest award, the Lifetime Achievement Award.



At the same time, she also brought the new work to Shuicheng. After the premiere, judging from the first wave of word-of-mouth, the quality was higher than expected.We interviewed Xu Anhua in Venice for her third adaptationEileen ChangNovel, she says this love story is unlike any other.


From the announcement of the film’s cast to the release of the first trailer, controversy has focused on casting.

 

Xu Anhua chose the sturdy Peng Yuyan to play the "bloodless, pale lips, and plaster-like" mixed-race son Georgie Qiao. Peng Yuyan revealed at a Venice media conference that he deliberately lost weight for the role, learned to speak Portuguese and learned to dance.chooseMa SichunTo play Ge Weilong, the external image and the description of the novel are appropriate, but the two do not look like the heroes and heroines in Zhang Ailing’s system.


Xu Anhua said that she had her own considerations. There are not many actors and actresses suitable for this kind of romance film on the market now, and the two of them have the characteristics of playing lovers. Feng Shaofeng, for example, does not look like Xiao Jun, but he has a pair of "lover’s eyes", which is very compatible with Tang Wei, who plays Xiao Hong.

The release of "The First Incense" continued the third fate of Xu Anhua and Zhang Ailing on the big screen.Regarding this "half-life relationship", everything still has to start from more than 30 years agoStart talking.

 

01

"Overturning" Zhang Ailing

 

"Love in the City" is the first film to adapt Zhang Ailing’s novel, and it is also the first time Xu Anhua has put her idol work on the screen.At that time, Xu Anhua had just finished filmingHe was eager to continue the play and signed a contract with Shao Enterprises. He thought he could show his skills, but he encountered obstacles everywhere.

 

"The way I’m used to creating is family production, working together, working in teams, not like a big company, impersonal, talking about power and calculating the stakes. The change in approach makes it difficult for me to do things. I work hard, and they are completely different from the things and values I pursue."

In Shao’s first year, she co-wrote the play "Evaporation from the World" with Gan Guoliang, which was the predecessor of the collaboration. The two quarreled and fell out during the collaboration.In order to leave Shao Enterprises as soon as possible and pay off the film debt, Xu Anhua decided to "Kuaishou Kuaishou quickly took a familiar novel to shoot", so there was "Love in the City".

 

In order to obtain the copyright, Xu Anhua contacted Song Qi, Zhang Ailing’s literary agent. Through Song Qi, Zhang Ailing replied to a handwritten Chinese letter. She agreed to authorize the adaptation and wished the film a good success.

 

It only took two months to write the script and prepare for it, and the male and female protagonists found Zhou Yun-fa and Miao Yu who had cooperated in it before.


 

The novel "Love in the City" has a touch of Hollywood neurocomedy style. A man and a woman develop feelings in the midst of spats, bickering and flirting, and finally, "the fall of a city completes their love.""The relationship between men and women in the story, I didn’t start to understand what they were talking about until I finished filming this movie," Xu Anhua said.

 

She used the tragic tone of "bitter hatred" to shoot a romantic love, did not know what kind of structure to connect Shanghai and Hong Kong, did not know how to use irony to write Bai ***** and Fan Liuyuan’s love relationship, had to use the usual realism and melodrama to transfer the scenes and dialogue photos in the novel to the movie.

Xu Anhua felt that she did not grasp the core spirit of the novel, and at that time she did not know how to correctly convert the images in Zhang Ailing’s words into film language, and transform those delicate psychological descriptions into perceptible visual images.

 

The novel reads: "As soon as the tassel enters the door, he can’t help but walk straight to the window. The whole room is like a dark yellow picture frame, inlaid with a large painting in the window. The strong, beautiful sea waves splashed directly on the curtains, dyeing the edges of the curtains blue." This sentence is based on the scene, and the side of the white tassel once again faces Fan Liuyuan’s excitement and anxiety.

 

The movie did capture the windows in the room and the azure blue sea, but the sea in the distance was calm, the scenery was flat and rigid, and the original charm and expression intention of the novel text were greatly eclipsed.



The whole movie just seems so stretched, with nowhere to borrow or apply force.

 

The casting selection was also very controversial. Miao Jianren always lowered his head and looked like a muted "resentful girl", which was very different from the original image. Xu Anhua complained that the art director cut Miao Jianren’s hair short for no reason, and the actor’s styling became a big failure.Zhou Runfa has the demeanor and temperament of the prodigal son of Fan Liuyuan’s love field. Many dialogues are flirtatious words, but Zhou Runfa said it in a more serious and frivolous tone. He did not deeply understand this character, and the interpretation floated on the surface.


Xu Anhua regretted not adjusting the acting methods of the two leading actors. "The actors have to be excellent dramatic actors, but they are very low-key actors. The acting is very life-like, so it won’t work."


Before filming started, she and Zhou Yun-fa went to Song Qi’s house to eat spring rolls. Song Qi suggested that Zhou Yun-fa should play Fan Liuyuan with humor and make the movie look like a comedy from the 1940s. Unfortunately, Xu Anhua did not listen carefully.


"Of course it failed!" Xu Anhua was very dissatisfied with "Love in the City". The production was rushed and there were no good ideas, including the two dancing. She knew that "I don’t know how to change the film and how to make them look good." She also reflected that the heroine might be able to get a new partner, such as Lin Qingxia or Wang Mingquan.

 

The first time she filmed Eileen Chang, Xu Anhua encountered "Waterloo", but she could also foresee the result. It just became more difficult to find funding for the next film, especially to adapt the Eileen Chang novel. "People would faint when they heard Eileen Chang," Xu Anhua said.


02

Don’t forget, there is an echo

 

At the beginning, the cooperation of "Evaporation of the World" was interrupted, and what Xu Anhua wanted to shoot most was not "Love in the City", but. Because she couldn’t go to the mainland to shoot on the spot, she couldn’t do this play without real scenes, so she had to give up for the time being.

In the next ten years, due to a lack of budget, the idea of adaptation was not yet fully mature, and the movie "Half Life" could not be formed.During the period, the directorTian ZhuangzhuangHe also revealed to Xu Anhua that he wanted to make a TV series "Half Life", and she replied that if she made a TV series, there would be no need to make a movie.

 

I never forget, until 1996, I raised 11 million funds, everything was ready, the actors and production team were better than before, the film started smoothly, and the shooting was completed in the estimated three months, unlike "Love" in a hurry.

The novel is more than 100,000 words long and involves three groups of families, Shijun, Manzhen and Shuhui. This time, Xu Anhua knows how to cut down the complexity and simplify it. He deletes all the parts about the family elders in the novel and the life content of Manzhen after marrying Zhu Hongcai, and condenses unnecessary scenes to highlight the main line of love between Manzhen and Shijun.

 

"I try to tell stories while creating suspense, and at the same time make some surprises for those who have read the novel, some according to the original, some not."


 

The plot of the novel is rather popular. Manzhen was framed by his sister and raped by his brother-in-law. If he is not handled well, he will easily be reduced to the conventional tune of soap operas.Xu Anhua knew that adaptations should firmly grasp one point: sensationalism should also be able to stir up the emotional resonance of modern people.

 

Therefore, Manzhen in the movie is not as passive and sad as in the novel, and her sister Manlu and brother-in-law Zhu Hongcai are not so bad.



Xu Anhua was good at filming daily life in reality, and the content of the novel "Half Life" was also more life-like, so her strengths suddenly had room to be used.


She doesn’t photograph Shanghai in the 1930s, which was feasting and feasting, but rather the factory district and semi-suburban areas. She portrays Shanghai with a sense of urban development, where personal destiny does not match any specific city, but is wrapped in the torrent of history.


In the first half of the journey, Manzhen, Shijun, and Shuhui were familiar with each other. The love experiences of Manzhen and Shijun were all shot calmly and slowly, in detail. After the two separated, the narrative began to be drastic and the pace accelerated."The filming method of this play must be simple and clear, because the story is complicated, it must not be messed around. I can’t make it very obscure and difficult to understand."

 

Xu Anhua transforms the psychological activities of Shijun and Manzhen in the novel into film narration, connects the narrative structure with Shijun’s memories, and connects the true face of this love with Manzhen’s inner words.

This time, the actors she chose were all in the right place.


Wu Qianlian was like a woman who came from Zhang Ailing’s novels. Dawn played the gentle Shen Shijun, which was a tailor-made. Anita Mui played Gu Manlu,GeexcellentPlaying Zhu Hongcai, the acting is not a problem, and the two characters seem "pleasing".



Xu Anhua’s design and ideas for scene scheduling are more sophisticated than in the past. Using a moving composition from the window inside and outside the window to explain the difference between Manzhen and Shijun, and a lens swinging outside the restaurant to end the silence when the two meet after a long absence, the image expresses the finishing touch.

 

Compared with "Love in a Alluring City", "Half-Life Fate" is much better in all aspects, and Xu Anhua is also confident that "Half-Life Fate" is a play that she can fully explain in terms of adaptation concepts.

 

03

Light a stove of agarwood shavings

 

If you want to single out the flaws of "Half a Life", it is Xu Anhua’s frequent self-criticism that the "film sense" is not strong. The film is not clear enough in art form and style, and it is not so refreshing.


Counting Xu Anhua’s representative works, "Half a Life" is difficult to rank among the top.

 

Xu Anhua told us in Venice that she continues to make films because she wants to make better films, and she pays more attention to the art form of film than ever before.

Take a look at the behind-the-scenes team of "The First Incense", the screenwriter recruited the famous writer Wang Anyi, the photographer is Du Kefeng, the costume is the Oscar-winning Hetian Emi, and the soundtrack is the famous Sakamoto Ryuichi. With such a golden lineup to support the scene, the production level has been upgraded a lot.

 

But when it comes to the art form, director Xu Anhua is always the backbone of the decision.

The copyright of "First Furnace Incense" can be traced back to the producer Xu Feng. Hou Xiaoxian made the film, and the original "Biography of Flowers on the Sea" was also translated by Zhang Ailing. Xu Feng invited Hou Xiaoxian to shoot "First Furnace Incense".

 

Hou Xiaoxian said, I’m sorry, I can’t shoot, you have to find Wang Jiawei, he is the most suitable. "Zhang Ailing’s emotions are very subtle, and there is also the atmosphere of that era in Shanghai. To be honest, it takes a lot of effort for me to shoot, just looking for actors will kill me."

 

In the end, the copyright passed to Blue Bird Pictures, which had helped Xu Anhua shoot "Fleeing to the Sea of Rage". For the copyright, Xu Anhua visited the Song family again. The person in charge of the novel was already Song Qi’s son Song Yilang, and his sister Song Yuanlin and Xu Anhua also had a friendship for more than 60 years.

Xu Anhua took over again, and she was all too familiar with Zhang Ailing. She agreed to be a producer first, and then confirmed to be a director. Unlike Hou Hsiao-hsien, who focuses on restoring the historical nostalgia of the 1940s in the novel, she said she values this unique love story more.

 

In her opinion, the theme of love in "Agarwood Crumbs · First Furnace Incense" is different from that in "Love in the City" and "Half Life". Ge Weilong in the story unilaterally loves Qiao Qiqiao, and this kind of love in an extreme and inferiority complex attracts her.



In the novel, Qiao Qiqiao is suave, like a young and poor version of Fan Liuyuan. Ge Weilong is a typical female figure in Zhang Ailing’s writing – she is still happy knowing that she is in deep trouble. Aunt Liang and the maid look and stare as if they came from "A Dream of Red Mansions", which is also Zhang Ailing’s favorite work of her life.

 

The text of the novel is mixed and discussed, and the "sense of film" is also strong. It uses space scenes and visual images to describe emotions, such as "snake letter" spit out, "diamond bracelet three inches wide", which is constantly inked in Mrs. Liang’s garden-like residence, pointing out the gold and jade. Among them, the metaphor refers to "China here is the China in the eyes of Westerners, absurd, exquisite, and funny."

Xu Anhua has always respected the core content of Zhang Ailing’s original works. She once said: "You can only adapt Zhang Ailing’s novels, not use them as themes."

 

The plot of the movie "First Incense" has been partially revised, and the plot continues to write Ge Weilong’s married life after marrying Qiao Qiqiao. The novel is only a few strokes away, and the movie spends about half an hour to uncover this dirty and depraved marriage.

After filming "The Golden Age", Xu Anhua said that she would make more films about Hong Kong’s history in the future, and then there was the current "First Incense".Xu Anhua likes Zhang Ailing’s novels, but also because she writes about Hong Kong in her eyes. The story time of "First Incense" roughly takes place in Xu Anhua’s childhood, and she is a witness to the colonial life and history.

Adapting Eileen Chang’s novel is a difficult task, and "Zhang fans" have their own different imaginations of the novel. Xu Anhua has risen to the challenge three times. How is this story of pre-war Hong Kong told? Can the "first incense" be ignited?


Only waiting for the release, waiting to find out.



04

Interview with Xu Anhua in Venice

 

1. You have adapted Zhang Ailing’s "Love in the City" and "Half a Life" before, but you are not satisfied. What is the motivation for shooting "First Incense" this time?


Xu Anhua:The concept of love in this story is different from the other two. I think it’s more adventurous, more novel, more interesting, and it’s an extreme form of one-sided love.

 

"Alluring Love" is about how two people who have different calculations about chance fall in love, and they need to calculate whether they should be together. "Half a Life" is about how circumstances hold them back. But "First Incense" is about the man, Georgie Qiao, who was born not to love Ge Weilong. Although Ge Weilong loves him very much, she chooses to marry, betting that Georgie Qiao will get better one day, but he does not.


2. What attracted you to this film project?

 

Xu Anhua:I want to do what I’m interested in now, and maybe people will think I made this movie because I wanted to shoot the nostalgic high society of the 1940s, Hong Kong, or the scene of that time, but the core story is more important.

 

Actually, I don’t like big productions because it takes a long time, you know, to get along with the art director and actually get the set built. And if I get real, if I get what’s going on in the street, I can capture the story very quickly.

 

"The First Incense" required a lot of preparation, and I felt like I didn’t have much time, but in fact, for us, the film progressed very quickly.Because I usually spend a lot of time on the script side, we started discussing the script at least two years before shooting. After the script was completed after a year and a half, it took about six months to visit the venue, discuss the cost, and the official shooting time was three months. Actually, it was quite fast, and considering the movie only had two main venues, we didn’t need to run around, and there were no war scenes or big scenes.



3. Why did you choose Ma Sichun and Peng Yuyan as the male and female protagonists?

 

Xu Anhua:Because it’s a love story, I think there are only so many actors and actresses that can film a love story together. There may be actors who are really good at acting, but they can’t do it in a love story because they don’t have the eyes.

 

You can imagine an actor or actress in a love scene through a certain quality of them. When you watch this movie, you will be moved. This is a special resonance, something that is not very common. When I was shooting "Golden Age", I chose Feng Shaofeng, who is not like Xiao Jun. I chose him to play this movie because I think he can play the love between the heroine and the heroine well, because he has a pair of "lover’s eyes".

 

4. The movie "The First Incense" also adds a lot of plot to the original novel. Why did it do this?

 

Xu Anhua:Now about a third of the script is new, and the added storylines and scenes are extrapolated from the novel. What will happen when Ge Weilong marries George? This part of the description is only one paragraph in the novel, but the movie takes 30 or 45 minutes to cover. Because I’m very interested in this part, it makes the conspiracy and conflict more obvious.


5. After filming "The Golden Age", you said in an interview that you would make more films about Hong Kong history in the future. After that, we saw "When Will There Be a Bright Moon". Did "First Incense" also focus on showing your thoughts on Hong Kong’s colonial history?

 

Xu Anhua:I was born in 1947, a couple of years after the time of the movie. And in the ’50s, I experienced colonization firsthand, and I think that was an advantage for me because I had a personal understanding of the era, so if I wasn’t making it, people were going to have to do a lot of research.

 

Some people would say that "The First Incense" is an allegory about colonialism, about the unbearability of colonialism, because it is like happening anywhere in the world. In high society, there are many depravity, and these depravity have to be hidden in a very colorful and beautiful and flashy appearance.


6. You still have a great passion for film. What motivates you to keep looking for new projects?

 

Xu Anhua:In the last few years, I’ve started to feel more confident in myself because I know more and more how to make movies, but I was frustrated because I knew my energy was dropping, I couldn’t shoot more than 10 hours a day. Making movies, especially for directors, takes a lot of energy. But at a certain age, you can’t do that anymore.

 

I just wish I could stick with it for a few years and try to make better movies. I now have a better grasp of the characters, actors, casting, etc., but I still have a lot of work to do in this regard of film as an art form, which I’m sorry because I’m always busy doing one thing after another, telling different stories, making different movies, and I don’t think too much about the art form of film itself.

 

If you want to get a pass to the Venice Film Festival, you have to do it. It’s not that I can do it, it’s just that I have to work hard. It’s not about talent, it’s about making a film in an art form that reflects the theme and integrates with it, which is completely different from just shooting.


This article also refers to "Xu Anhua said Xu Anhua".


Under high temperatures, residents’ consumption is diverse: takeout is on fire, and entertainment venues are popular

  Xinhua News Agency, Beijing, August 4Topic: Consumer consumption in high summer temperatures

  Xinhua News Agency reporter

  Many places across the country have experienced hot weather above 35 degrees Celsius one after another. In the scorching sun and sweltering heat, people have chosen to look for "coolness". As a result, residents’ living habits have begun to change, and consumer demand has also seen new trends. This summer, takeout has become popular, online shopping has flourished, and entertainment venues that are cool have exploded in popularity… Scenes of fiery scenes have hooked up the consumption patterns of residents under high temperatures.

  Avoid the "hot sun" and we will consume

  At the Huiju shopping mall in Beijing’s South Fifth Ring Road, after 8pm, the crowds are still busy, and some popular restaurants are hard to find. "The mall has sufficient air conditioning, entertainment services are relatively complete, customers are reluctant to cook at home, and traffic counting has increased significantly," said the person in charge of a fast food store.

  At night, the front of the 1,200 snack stalls in Haikou’s 300-meter-long snack street, which has a variety of characteristics from all over the world, is full of people. "It’s too hot during the day, so I only come out at night to make up for my daytime life," said Huang Linlin, 22, who formed a long queue in front of a local time-honored "refreshing" stall.

  On Shuixiangkou Street in Haikou, many snack bars open after 7pm and stay open until 1am or 2am, often "full" at midnight. The person in charge of the Haikou Night Market Association said that the traffic of night markets in July increased by about 15% month-on-month.

  At a barbecue restaurant near Chengdu’s West Third Ring Road, reporters saw that the shop, which can accommodate nearly 100 people, was almost always full from the first table of customers arriving at 5:30 p.m. until nearly 10 p.m. The store’s signature dish, grilled pork belly, sells more than 1,000 skewers a day.

  The owner, Deng Yong, said that the business of the barbecue restaurant is positively related to the temperature. Every year, the business starts to improve in April, increasing month by month, and reaching a peak in August.

  In response to the active situation in the catering, entertainment, and cultural industries after nightfall, relevant departments in Beijing, Shanghai, Tianjin, and other places have successively introduced policies to encourage nighttime consumption, enrich the supply of nighttime catering, culture, art, and tourism products, and innovate management models.

  At the same time that the night market in Neliang is booming, takeaway is also popular, especially "hot" cold dishes and ice products. According to the latest data provided by Meituan, Ele.me and other companies, the number of takeaway orders for cold dishes such as mixed dishes, salads, cold skin, cold noodles, popsicles and ice products has increased significantly week-on-week ratio.

  Beijing Hema Fresh and other new retail companies have started chilling with the help of fast picking and the whole cold chain. "This year, the ice watermelon service was launched for the first time, and customers placed an order directly online and got chilled watermelons." According to the person in charge of Hema, each Hema store is equipped with an ice-cold area. In addition to watermelon, there are also various drinks and beers, which can quickly deliver these summer products to customers.

  "This year, we mainly focus on small melons, generally between 1.5kg and 2.5kg, to meet the needs of a family of three to eat melons." Zhao Ning, the relevant person in charge of Hema Fruit in Beijing, said that the ice watermelon has nearly doubled since its listing.

  Cooling and sunscreen "artifacts" are sought after

  According to Chufu Big Data released by Suning.com, from July 14th to 22nd, the sales volume of sunscreen, sunscreen clothing, UVCUT, parasol, sunglasses and mask anti-sun six-piece sets increased by 421%, 329%, 109%, 223%, 313% and 162% year-on-year. Taobao data shows that from July 18th to 24th, the search volume for the keyword cooling artifact rose by 208%.

  The reporter learned that in Beijing, Shanghai, Haikou and other places, the sales of household appliances are crowded, and merchants have launched various promotional activities such as trade-in. Sales of air conditioners and fans are very popular.

  A salesperson at an electrical appliance store in Haikou told reporters that the most people buy movable air-conditioning fans. Mr. Tu, who purchased air conditioners on site, said: "I just bought two new air conditioners, but due to the large number of people buying air conditioners, the schedule of air-conditioning installers is very full, and the installation of air conditioners will take a few days."

  In Guangzhou, a handheld fan that is easy to carry, USB chargeable, and has a small and cute design has swept the market. In offices, on the road, and on buses, some people can see it everywhere as a heat-relieving device.

  Cuckoo is an internet brand owned by appliance company Midea, which focuses on developing products with an internet mindset. Cuckoo launched a portable handheld fan product at the end of April this year, which is a hit because of its careful design and powerful functions. "The weather is hot this year, and many users have strong demand for outdoor summer products, and the product has been well received by the market after launch," said Han Han, the brand’s product director.

  Cultural tourism thermoelectric cinema becomes a new "summer resort"

  Under the high temperature, "where to go for summer vacation" has become a big problem, and the cinema that provides air-conditioning has become a new generation of "summer resort". The birth of the domestic animation "Nezha’s Devil Child" has attracted groups of audiences to the cinema.

  At a movie theater in Haikou, reporters saw that the chairs in the waiting area for the movie were full. Liu Ping, a citizen, said: "The movie theater has air conditioning and can watch a good show. I just want to sleep in the movie theater."

  Liu Dong, general manager of Haikou Yixin Cinema, said that since the beginning of the summer vacation, from 2 noon to 8 pm is the "prime time" for watching movies. The box office has increased by about 30% compared with usual. The weather is relatively hot, and watching movies has become an important way to entertain during the summer vacation.

  The emergence of new tourist attractions has also given summer tourists a new place to go. The online travel platform Qunar launched the "2019 Summer Beijing Tourism Heat List", which shows that as the fastest growing tourist attraction this year, the Expo ranked fourth in Beijing this summer, after the Forbidden City, the Badaling Great Wall, and the Yuanmingyuan. The average price of homestays in Yanqing area rose by 41% compared with 2018. The report also shows that since the beginning of this year, the number of tourist routes on the same day of Guijie, Olympic Sports Park, and Houhai as scenic spots has increased by 30% compared with previous years, and the number of people watching concerts, listening to cross talk, and watching exhibitions at night has increased significantly compared with the same period last year. (Written by reporter Ji Ning, participated in the writing of reporters Liu Bo, Xu Ru, Zhou Rui, Mao Xin)

The price of the "Coke duo" has risen, and the soda market is surging

Image source: Visual China

Zhang Jinglun, Blue Whale financial reporter

Recently, Coca-Cola has issued price adjustment notices in Hebei, Henan, Shandong and other regions, following a clear price increase for a number of sodas under Pepsi Beverages.

At the same time as the price increase of "Liangle", domestic soda has increased the penetration of end point catering channels, and a new round of competition in the soda industry has kicked off.

In April, Hubei Swire Coca-Cola, Jiangxi Swire Coca-Cola, and Zhengzhou Swire Coca-Cola successively issued notifications of some product adjustments, saying that the supply price of some products was adjusted from late April, and the recommended retail price was adjusted from 3 yuan/bottle to 3.5 yuan/bottle, with a price increase of 16%.

In May, Pepsi Cola also announced an increase in the recommended retail price of its various soda products. In addition to the 550ml main product, the recommended retail price was adjusted to 3.5 yuan, and the recommended retail price of 900ml Pepsi, Qixi, and Meininda series products was adjusted to 5 yuan/bottle.

At the same time, Coca-Cola in Hebei, Henan, Shandong, Jiangxi, Jilin, Chongqing and other regions or outright or implicit price increases, but the end point price adjustment products and ranges vary.

Blue Whale financial reporters visited and found that the price of two 500ml plastic bottles of Coke in many supermarkets in Beijing has been consistent with the price adjustment notice, and the price of convenience stores such as convenience bees is slightly higher. The price of 500ml Coca-Cola is 4.2 yuan/bottle.

Blue Whale financial reporters contacted Pepsi and Coca-Cola about the price increase, but did not receive a reply as of the date of publication.

Why are drinks getting more expensive?

In fact, this round of beverage price increases has already emerged from the first half of last year. In February 2023, Nongfu Spring announced that it would adjust the price of 19L bottled water in Hangzhou by 2 yuan. Yakult also announced that the unit price of original flavor products would increase from 11.7 yuan to 12.8 yuan. In March 2023, the ex-factory price of some products of the "Flavor Power" brand would be adjusted by 3% -6%. From November 2023, the price of Master Kong beverages will increase in an all-round way – the retail price of packages in Master Kong tea and juice series products will be adjusted from 3 yuan/bottle to 3.5 yuan/bottle, and the retail price of 1L bottles will be adjusted from 4 yuan/bottle to 5 yuan/bottle.

Blue Whale financial reporters visited and found that the selection of beverages under 3 yuan is increasingly rare. Most standard packaged juice drinks, tea drinks, soda, etc. are priced at more than 3 yuan, and high-end drinks are more expensive. In convenience stores, drinks under 5 yuan have become difficult to find.

The owner of a convenience store in Chaoyang District, Beijing revealed that the unified estimate will also increase prices in the future, and it has been notified that it will be next month.

Behind the frequent price increases of beverage brands is the cost crisis.

A bottle of beverage involves raw materials in multiple fields, usually including cane sugar, PET resin and cartons. According to the Minsheng Securities Research Report, sugar accounts for 31% of the cost composition of the soft drink industry, preform PET accounts for 19%, and cartons account for 18%.

Industry analysts believe that as the cost of raw materials, packaging, and transportation increases, beverage producers are facing higher cost pressures.

For sugary beverages, the fluctuation of white sugar prices determines the price of beverages. According to data from the Food and Agriculture Organization of the United Nations, due to the El Ni?o phenomenon, the output of sugar-producing countries India and Thailand has declined. On September 6, 2023, the price of white sugar was 7,390 yuan/ton, a record high in nearly 13 years.

The price of PET (a polymer polyester material), the main raw material for beverage packaging bottles, is also rising. Nongfu Spring mentioned in the 2022 annual report that the price of crude oil has risen, and the price of raw materials such as PET, a downstream product of crude oil, has risen significantly, increasing the cost pressure on drinking water and beverage companies that use PET and other materials as the main raw materials for product packaging.

In addition, the high cost of marketing activities, or also an important reason for the price increase of beverages. Take Dongpeng Special Drink as an example, the sales cost reached 1.956 billion yuan in 2023, an increase of 34.94% year-on-year, and the funds used for advertising alone cost 860 million.

Continuing to hold high advertising and marketing, there are also Dayao Beverages. Recently, Dayao Beverages has been advertising "Big Soda, Drink Dayao" in the Beijing subway at Xizhimen Station, Wangfujing Station, Guomao Station, Chaoyangmen Station, Xidan Station, Qingnian Road Station, Hujialou Station and other Beijing subway stations.

The relevant person in charge of the Dayao brand said: "The 2024 Dayao brand advertisement has landed at more than 80 stations and 270 points in the Beijing subway, and the exposure number is estimated to be 1.60 billion." Although such large-scale advertising actions are currently concentrated in Beijing, it cannot be ruled out that in the future, when conditions are ripe, similar advertising actions will be carried out in Shanghai, Guangzhou, Shenzhen and other cities and regions step by step.

Domestic soda develops catering channels

When it comes to the dominance of carbonated beverages, only "two music" can compete in the entire market. Foreign brands "dominate" in the retail channel, while domestic sodas such as Bingfeng, Arctic Ocean, and Dayao choose to "find another way" – start again in the catering channel.

Born in Inner Mongolia, Dayao soda has gone national with its strong presence in the catering channel.

Luo Yun, executive director and executive deputy general manager of Dayao Beverage, said in an interview that the soda giants are not interested in catering channels, which gives Dayao the opportunity. At present, Dayao has nearly one million end points in catering channels, all of which are run out of the marketing team. In contrast, other circulation channels are not so difficult to do.

According to the data disclosed by the big kiln, more than 85% of the sales of the big kiln currently come from the catering channel, and 78.4% of consumers choose to buy the big kiln from the catering shop. It can be seen that the big kiln is highly dependent on the channel of the middle and low-end catering market.

When Blue Whale financial reporters visited, they found that while the price of "Liangle" rose, many domestic soda brands reduced prices in catering channels.

The owner of an iron pot stew restaurant told Blue Whale Financial Reporter that consumers will bring a bottle of Coke or a large kiln when purchasing soda, and the sales volume is basically the same. The large kiln in our store has a coupon on Meituan, and the group buying price of 520ml is 3.9 yuan/bottle. Large-capacity packaging looks more cost-effective.

Blue whale financial reporter to check the big kiln Taobao flagship store found that a box of 12 bottles of 520ml big kiln orange Nuo price of 59.9 yuan, equivalent to 4.99 yuan/bottle, higher than the restaurant group buying price. And in some supermarkets in Beijing, 520ml glass bottle big kiln price of 5.9 yuan/bottle.

An industry insider told Blue Whale Financial Reporter, "The catering channel is still the one that performs better at present, thanks to the considerable profit margin it gives the catering end point. People who run takeout, Didi drivers and other people will order the big kiln when they eat, and the big kiln can be sold in the suburbs, but the urban area is short of heat. Compared with the professionalism and standardization of the supermarket channel, the catering channel is more loose, and the boss basically takes profit as the reason."

In addition to the large kiln, the prices of Arctic Ocean and Bingfeng in the catering channels have also been reduced.

Blue whale financial reporters visited and found that in a Shaanxi restaurant in Chaoyang District, the group buying price of 330 ml Bingfeng soda is as low as 2 yuan. In a hot pot restaurant in Dongcheng District, the price of 248 ml glass bottles in Arctic Ocean is 3.2 yuan/bottle, which is 60% lower than the recommended retail price.

It is worth mentioning that in March this year, Bingfeng issued the latest notice for distributors at all levels in Xi’an. According to the notice, in response to the relevant calls of the brand to profit consumption and boost consumer confidence, Bingfeng recommends that all food and beverage retail stores at the end point implement the latest price system of 2 yuan per bottle for Bingfeng 200ml glass bottle products (including orange-flavored soda, apple-flavored soda, sour plum soup, and sugar-free orange-flavored soda).

Industry analysts point out that the deep cultivation of domestic soda brands in the catering channel reflects their strategic adjustment in the competition with foreign brands, that is, to take advantage of price space and localization advantages. However, in order to achieve a significant increase in market share as a whole, domestic soda brands still need to overcome multiple challenges such as branding, product innovation, and cost control. It is difficult to maintain price advantage and emotional marketing alone.

Will domestic soda prices follow suit?

In fact, since May last year, Coca-Cola has been quietly raising prices in many places, and the standard size of soda has been raised from the original 3.5 yuan/bottle to 3.8 yuan/bottle.

But the price increase did not have any impact on its sales, and its revenue and profit both increased. According to the 2023 performance report released by COFCO Coca-Cola’s parent company, COFCO Foods, sales revenue reached 21.446 billion yuan during the reporting period, an increase of 2.3% year-on-year. Adjusted EBIT (EBIT) and EBITDA (Earnings Before Interest) increased by 10.7% and 13.3% year-on-year respectively; profit reached 1.386 billion yuan during the period, an increase of 14.47% year-on-year, and profit grew faster than revenue.

The owner of a convenience store in Beijing’s Chaoyang district also said that the price increase had little impact on the sales of "Liangle". "After so many years of cultivation, consumers still can’t live without Coke for a while, which is a bit addictive."

So will domestic soda follow the pace of price increases?

Xiao Zhuqing, an expert in the fast-moving consumer goods industry, believes: "The cost increase is more lethal for small and medium-sized enterprises, because these enterprises do not have the procurement scale and supply chain advantages. For big brands, part of this pressure will be passed on to suppliers. But if the cost pressure continues to increase, Coca-Cola’s price increase will also drive up the price of the whole industry."

"At present, major companies are carrying the pressure, because the price increase will bring a series of consequences such as the reduction of channel profits, so the channel will represent other brands that do not increase prices. If only Coca-Cola increases prices, it will bring opportunities to competitors, so companies will be very cautious about price increases," Xiao Zhuqing said.

Original title: "The price of" Coke "has risen, and the soda market is surging."

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