The re-release of Avatar provides a nostalgic entertainment feast for the audience.

　　On the 13th, two days after Avatar was shown again, the global box office exceeded 2.8 billion dollars, regaining the global box office champion from Avengers 4. Although Avatar is not a simple re-release, but an upgraded version with the latest 3D technology, the movie screen is more shocking than that of that year, and the viewers are mostly iron tickets of that year.

　　Although Avatar is a classic, it can’t get rid of the positioning of entertainment products. In the reality of fast food consumption of entertainment products, Avatar still has a strong appeal at the box office in China, highlighting the shortage of good entertainment products in the realistic context, or the entertainment thirst caused by the epidemic. Avatar successfully seized this opportunity, and presented a nostalgic entertainment feast to China audience in time through re-screening.

　　Director James Cameron paid tribute to the audience in China, and specially emphasized the potential of the box office market in China. This is not a compliment, but a heartfelt one. If China’s box office market was still in a slight disadvantage compared with North America’s box office market a few years ago, now China’s movie box office is the world’s most unshakable. Especially last year, even though the China cinema opened late due to the epidemic and was not fully staffed, the box office in China has already led the world. This year’s Spring Festival schedule, Valentine’s Day and the Spring Festival overlap, which invisibly lengthened the schedule. Coupled with the box office demand that the epidemic was suppressed last year, it set a box office record of nearly 8 billion yuan for the Spring Festival.

　　The faster the entertainment demand in the consumption era, the more demanding the consumer’s entertainment consumption habits, because there are too many entertainment consumption options in the network era. If the film works can’t trigger the sensitive points of the audience’s entertainment demand, it may encounter market waterloo. The box office fever from the re-release of Avatar also reflects this fact. After the in-depth test of online entertainment, the audience in China still have a high appreciation level of film works. China audience, especially young people, may have the impulse to pursue the traffic stars, but if the traffic stars play bad movies, they will eventually suffer a disastrous defeat in the market.

　　Avatar surpassed the box office of Avengers 4 again by relying on the China market, which not only fulfilled Cameron’s promise, but also once again proved the importance of China market to Hollywood blockbusters. With the improvement of China audience’s appreciation level, the influence of Hollywood blockbusters in China market has declined. Even if some Hollywood blockbusters try their best to implant China elements, they can’t arouse the interest of many China audiences.

　　The success of "Avatar" in China is not only the good use of high-tech elements, but also the fact that the floating mountain in the film, like a fairyland, was shot from Zhangjiajie, which obviously caught the attention of China audiences more than simply and rudely implanting China elements. On burning money to invest, China’s domestic films are not lost to Hollywood blockbusters; On paying for movies, China audiences are not stingy. However, from the perspective of scriptwriting and storytelling, domestic films still need to work harder. However, from Avengers 4 to Avatar, and then to the extreme of Hollywood blockbusters’ technicalism, Hollywood blockbusters have also fallen into the embarrassment of eating old books and lacking innovation.