The movie channel integrates media live broadcast panorama to present the 6th Jackie Chan Action Film Week

1905 movie network feature On the night of October 16, along with the song "Hard to Say Goodbye" that triggered the chorus of the audience, the filmmaker Jackie Chan waved affectionately to the people of "hometown" Datong, announcing the successful conclusion of the 6th Jackie Chan International Action Film Week. At the same time, the live stream of the movie channel located on the eight-meter-high platform opposite Yongtai Gate also ended the three-day panoramic live broadcast of the financial media with excellent results.

The total amount of live broadcast viewing exceeded 100 million, the total amount of reading on Weibo related topics exceeded 1.20 billion times, there were more than 38 hot topics present on all major platforms, and the short video views broke 1 billion… From the in-depth exploration of the entry ceremony and the closing ceremony behind the scenes, to the "We Join Hands Together" public welfare delivery that promoted Shanxi’s good things, to the innovative film laboratory and the "Script Game · Grand Challenge" activity summit forum, the film channel’s media live broadcast team handed over a panoramic, immersive, and combined report card.

Fearless low temperature, kung fu and public welfare join hands to "Jin"　

"This is really a realistic version of’Ice Sculpture Company ‘." At the end of the curtain, Xu Linglin, the live broadcast director of Rongmedia, sighed again and again. From the host team in front of the camera to the director team behind the scenes and various technical types, the live broadcast team of the movie channel with full down uniforms continued to "fight" with the low temperature of minus 8 degrees Celsius.

Affected by the epidemic, the 6th Jackie Chan International Action Film Week was postponed from the mid-summer season of previous years to the golden autumn. But no one expected that the "winter" of Datong came so unexpectedly. According to Xu Linglin, the reason why the live stream was built on an eight-meter-high platform outside the ancient city wall during the preliminary preparations is that its perspective overlooking the entire ancient city of Datong can make the cultural genes and scientific and technological means of kung fu movies and the unique historical heritage of Datong have a chemical effect.

"But this fully open space has also brought great difficulties to our live broadcast." In addition to the "physical damage" caused by low temperatures to personnel, the stability of high-altitude equipment technology and the difficulty of controlling natural factors such as strong winds and sunlight also pose a huge test for the high-quality output of live broadcast images. "It feels like we are fighting against nature, trying every means to make the picture more perfect."

In the opinion of Song He, another live broadcast director, the biggest challenge of this live broadcast is not the low temperature, but the temporary addition of the key content with little preparation time. Just as the event was set, many places in Shanxi ushered in torrential rains and suffered severe floods. With Mr. Jackie Chan’s concern for the people in the disaster area, the film channel’s financial media live broadcast team immediately launched a public welfare assistance plan, and finally launched the "We Join Hands Together" public welfare live broadcast with Taobao Live.

On the 15th and 16th, for two consecutive nights, the live streaming host group of the movie channel joined hands with 18 Taobao live streaming hosts to promote good things in Datong and other disaster-stricken areas in Shanxi by live streaming, and effectively drove the sales of characteristic agricultural products in each disaster area with good results. In the main live stream led by the live streaming host group of the movie channel and filmmakers, Zhang Yinglong, director of the Agricultural Office of the Datong Municipal Committee of the Communist Party of China and director of the Datong Agriculture and Rural Bureau, introduced Datong Huanhua, Huanhua, Xiaomi, apricot and other products. According to Taobao official statistics, on the night of the 15th alone, the Amity Aid Shanxi Flood Public Welfare Link raised nearly 500,000 yuan.

There is light on the screen, and kung fu skills are vigorous and turbulent; there is love in the world, and public welfare acts warm people’s hearts. Despite the successful experience of the public welfare relay live broadcast in the Guangdong-Hong Kong-Macao Greater Bay Area not long ago, the confident movie channel people are not slack, and they have efficiently completed the selection of good items and the design of various public welfare links in a short time, just to bring the most practical help to this land with special ties. "Jackie Chan International Action Film Week has been held in Datong for three consecutive sessions. We also have the same hometown-like feelings as Jackie Chan and Shanxi. If we can make some contributions to our family, it is worth it."

I am a strong country, innovative exploration, and looking forward to the future of the industry

Unlike the past five editions, which have focused on recognizing new action films, the sixth Jackie Chan International Action Film Week has turned its attention back to classic Chinese action films, and specially selected "Top 10 Classic Chinese Action Movies", aiming to reinvigorate the development of contemporary Chinese action films through re-examination of classics.

With her experience in hosting professional film programs, Yao Miao, the host of the movie channel, also has a special affection for Chinese action movie classics. During this film week, she launched the "Yao Miao Film Lab" as a producer, general director and host, and gathered with more than ten filmmakers, scholars and film critics to discuss Chinese kung fu film issues in depth through a forum.

The original intention that inspired Yao Miao to open this "laboratory" was the release of three films – documentaries focusing on kung fu filmmakers, Hong Kong-made police and bandit action films and war-themed action films – during the delay of the film week due to the impact of the epidemic. "Chinese action movies are facing a dilemma, but at the same time, the expectations of Chinese audiences also show the huge market of this genre. Our’laboratory ‘hopes to explore the possibility of combining new era action movies with other genres, and also hopes to find a new successor of Chinese action movies."

Is the 67-year-old Jackie Chan old? How do Chinese action movies collide with a new era of action? Who is the next "dragon" to influence the world? In the Datong Shinzenlou Square, which has a unique historical heritage, many sharp topics triggered heated discussions among the guests, and the online volume was stimulated by the live broadcast of the movie channel. "Since it is called’Lab ‘, what we are looking forward to is a kind of honesty of exploration and truth-seeking, and it is very fortunate that the guests have shown this attitude." It is reported that these highly enlightening discussions will also be broadcast in the form of special programs through the film channel’s "Today Film Review" column.

In addition to the topic of action movies, the "Script Game · Grand Challenge" activity specially created by 1905 Movie Network for this year’s Jackie Chan International Action Film Week also explores the future possibilities of this emerging industry with an innovative model combining summit forums and real-life experiences. From the prospect of script game IP entering the film and television industry chain, to the examination of the chaos of the industry, and to the possibility of "script game + X" extension, the summit forum carefully and orderly reveals the "yesterday, today and tomorrow" of the script game industry; VR experience, olfactory tracking… The offline real-life experience presented in a variety of ways, and the landing possibilities of various prospect topics are intuitively output with the power of science and technology.

According to Li Wei, chief producer of the 6th Jackie Chan International Action Film Week and chairperson of the 1905 Film Network, most of the screenplay game works in this exhibition are created by "post-90s" young authors, including "Mulan Joins the Army", which fits the local folk stories of Datong, and other works have a good inheritance of traditional Chinese cultural IP. The innovative development of emerging industries under the inheritance is also highly consistent with the concept of from classic to new life advocated by this film week.

The day after the curtain ended, the official Weibo of Jackie Chan International Action Film Week continued to receive enthusiastic interactive messages from netizens. It’s hard to say goodbye, not only Jackie Chan’s reluctance to part with Datong, but also the gratitude of the film channel’s financial media live broadcast team for this enthusiasm. Breaking through the test of epidemic and disaster, the next Jackie Chan International Action Film Week will be more exciting. We will meet again in the live broadcast next year!