Shanxi good scenery ｜ Autonavi map Shanxi one-click smart tour platform is officially launched!

With the overall improvement of epidemic prevention and control in China, tourism demand has been gradually released. In order to thoroughly implement the decision-making and deployment of the provincial party committee and provincial government to stabilize the economy and promote consumption, expand the brand promotion of Shanxi cultural tourism, promote the rapid recovery of the cultural tourism market, and effectively stimulate cultural and tourism consumption, the Shanxi Provincial Department of Culture and Tourism cooperated with Autonavi Map Digital Navigation to officially launch the "Shanxi One-Click Smart Tour" platform on July 6, dedicated to comprehensively improving the digital marketing capabilities of Shanxi cultural tourism in the field of travel and promoting the high-quality development of Shanxi cultural tourism.

This time, "Beauty is around, Jin is in front of you" Autonavi map Shanxi one-click smart travel platform online release activity, combined with the 4th Rural Cultural Tourism Festival in Loufan County, aimed at the current travel needs of tourists, aiming at the most popular self-driving travel camping experience and RV camps and other emerging tourism formats, taking "Smart Cultural Tourism + Rural Revitalization" as a breakthrough point, through the "offline launch ceremony + online marketing promotion" method, making a call for Shanxi Cultural Tourism, realizing the transformation of Shanxi Cultural Tourism brand volume to market traffic, and driving the effective growth of Shanxi Cultural Tourism consumption.

"Shanxi Good Scenery" One-Click Smart Tour Platform, as the first provincial official portal product platform of Autonavi Map, will fully present humanized smart tourism services, and use the quick search function to accelerate the realization of "pre-trip travel reference, on-the-way navigation explanation, and post-trip comment interaction". The online and offline seamless connection and full coverage journey services are convenient for people to grasp the travel information related to destinations and scenic spots and attractions in a timely and accurate manner before and during the trip, and directly place an order to make an appointment or buy their favorite cultural and tourism products.

Tell the story of Shanxi well and spread Shanxi culture. Use new technologies, new means and new kinetic energy to empower cultural tourism, take the "one-click smart tour" platform as an opportunity, and use the Autonavi digital navigation map platform to speak for Shanxi cultural tourism, actively build "ancient Chinese civilization · Shanxi good scenery" into a top domestic cultural tourism brand, and accelerate the construction of Shanxi into an internationally renowned cultural tourism destination.

Source of information: Exchange and Cooperation Section of the Bureau