Exclusive analysis ｜ Ba Ping Hot Search! Review of National Day Movie Market in 2021

Special feature of 1905 film network The National Day holiday has passed, and the film National Day file also ends with the holiday. This year’s National Day movies are crowded and lively, and their popularity continues to this day, and the box office performance is very excellent. Up to now, the box office in October has exceeded 5.4 billion.

In addition to the box office results, during the holiday, there were nearly 200 topics related to the National Day file, and netizens actively participated in the discussion of the National Day file. Among them, there are more than 100 hot searches, and the content of the film, the main creation and the real history have become the focus of everyone’s attention. This program invited Zhang Jinfeng, deputy editor-in-chief of China Film News, to review this year’s National Day movies through Weibo Hot Search.

During the National Day period, various Weibo hot searches related to movies were born, which made the audience see the fiery scene of China film market again, representing that the film returned to the audience’s field of vision. What makes this grand occasion come true is the charm of the National Day movie itself. Zhang Jinfeng said: "Looking back at this year’s National Day file, although I also guessed some hot searches, I feel that I didn’t guess it myself, but the strength of the film itself led the audience into the cinema. Taking two films as the core, a number of hot searches have emerged, which are actually the charm of the films themselves. It has attracted the love and recognition of the audience, and at the same time it has caused them to think a lot. "

Source: Movie Changjin Lake Weibo

In the previous program, Zhang Jinfeng predicted the hot search that the National Day file might be born, and many of them were successfully guessed. However, there was a hot search that surprised and excited him. The hot search topic was "What is the inverse decline of the box office", which mainly described the special phenomenon that the box office in The Battle at Lake Changjin rose instead of falling after the premiere.

According to the usual market rules, The Battle at Lake Changjin, which was released on September 30th, will get the highest single-day box office on October 1st, the first rest day after the release, but in fact, The Battle at Lake Changjin "fell" for six consecutive days, that is, it continued to rise, which is unprecedented before.

Source: Time Weekly Weibo

As for why the "reverse decline" is emphasized, Zhang Jinfeng explained: "With the golden schedule, the daily box office decline is a normal market law. For example, an ordinary film is shown on Friday, because Friday is a working day, so it is generally welcomed on Saturday, which has the highest box office on a single day. Sunday is less than Saturday. However, if a film is getting higher and higher every day, and it is a large-scale head film, if the leader is getting higher and higher every day, it is undoubtedly beyond the market rules in the market. The Battle at Lake Changjin’s popularity is entirely based on its own strength to create a miracle that violates the laws of the market. You can’t see the significance of’ going up’, but if you go down, you can feel the strong market penetration and wide audience influence of this film. "

In addition to the hot discussion about The Battle at Lake Changjin’s box office results, the performance of the film’s main creation has also been frequently searched. Including the performances in the film and others. Zhang Jinfeng affirmed their performances: "Jackson Yee well showed the growth process of ordinary soldiers from immaturity to becoming qualified or even excellent volunteer soldiers. I think he went to a higher level through this film. Hu Jun made the image of tripterygium wilfordii unforgettable, especially at the moment of final sacrifice. In addition, this sven role is also very well shaped. "

In addition, a hot search in The Battle at Lake Changjin touched many people deeply, saying that "girls go home to taste frozen potatoes after watching Changjin Lake". The background of this hot search is a girl in Yunnan. After watching the story of The Battle at Lake Changjin volunteers eating frozen potatoes, in order to experience the hardships of the volunteers, she found frozen potatoes to try. After eating one bite, she realized that the happy life is hard-won, and it is the struggle of the volunteers.

These hot searches reflect The Battle at Lake Changjin’s social influence, and it has achieved "breaking the circle", allowing more viewers to pay attention to more real details of the history of the War to Resist US Aggression and Aid Korea. Some hot searches, such as "the soldiers in the battle of Changjin Lake were frostbitten and amputated but no one cried", aroused the audience’s inner reverence for the volunteers.

In addition to The Battle at Lake Changjin, there are other films that have also entered the hot search, including those that are relatively stable, and their hot search focuses on four directors. Zhang Jinfeng thinks: "The Battle at Lake Changjin is so powerful that it obscures some light of Me and My Father. Me and My Father is a very balanced film with very high overall quality."

Other National Day films, such as youth films starring newcomers and some parent-child movies, have relatively few opportunities to get on the hot search. There was a hot search about word-of-mouth in "Five Boys Drowning in the Water", but unfortunately it didn’t ferment.

Zhang Jinfeng is optimistic about this: "I believe that there will be a long tail effect behind the climax of the National Day market, and films will receive their own ideal box office. I think that China movies or National Day files are not only satisfied with hot search, but China filmmakers can find the attention and concerns of the audience through various hot searches and constantly calibrate their creative direction. "

Weibo Hot Search reflects the prosperity of China film market from one aspect. Hot search is not only a platform for the audience to discuss, but also a window for China filmmakers to observe the audience’s preferences. Through hot search, filmmakers adjust their creative mentality, and constantly introduce more masterpieces to keep China films at the forefront of hot search forever.

Today’s film reviewDirector observation

Before, I was worried that the National Day Preview program was exaggerated, but I didn’t expect that The Battle at Lake Changjin’s excellent performance completely exceeded everyone’s expectations, and it really brought the film back to the focus of everyone’s discussion after dinner. Four years have passed since "Wolf Warriors II" occupied the top spot in the domestic movie box office, and I hope it can really change hands this time. I also hope that the remaining two months of this year can make better achievements through the momentum of the National Day file. Go! (Ma Hongyu, director of Today’s Film Review.)