West Lake District, the elderly have an exclusive ordering platform

Volunteers taught the elderly to operate the takeaway interface.

Steamed buns, scallion oil noodles, sweet and sour tenderloin… Recently, the "Leshifang" Happy Restaurant in Xibian Community on Xixi Street launched the Ele.me platform, and also launched an exclusive "customized version" for the elderly.

In order to let the elderly learn how to order food, a few days ago, Xixi Street held its first e-meal experience activity for the elderly, and many elderly residents became the first batch of early adopters. Open the "Ele.me" App, search for "Help the Elderly Edition" to open the exclusive mode for elders, enter the "Happy Hui · Leshifang Community Canteen" to choose your favorite meal and place an order. After half an hour of payment, you can receive the hot meal from the rider.

"Convenient and affordable! I can already use it, and this interface is also very simple to operate." Aunt Yang, who lives in the Xibian community, completed her first takeaway order under the one-on-one guidance of volunteers on the takeaway platform.

Like Aunt Yang, many elderly residents of the Xibian community come to the community cafeteria almost every day to eat, sometimes buying some buns and soy milk for breakfast, and sometimes for a simple lunch at noon. "We can eat the food in the cafeteria with confidence. Now that we have learned to order takeout, we don’t have to come by ourselves on windy and rainy days," Aunt Yang said with a smile.

According to the introduction, the "old version" interface and operation process of Ele.me have been carefully senior-friendly design, which not only has a larger font size, but also avoids the disturbance of various pop-up messages, effectively reducing the use barriers of the elderly.

It is worth mentioning that Xixi Street, community canteens and Ele.me platform also plan to issue exclusive online discounts to the elderly, so that the elderly can also enjoy discounts on takeaway orders. Xixi Street will carry out such training in batches and gradually cover the elderly in 12 communities in the jurisdiction.

In fact, the hand-in-hand between takeaway platforms and community canteens has long been practiced. In September 2023, Ele.me’s takeaway "brother" became the "filial piety community hero" of the community to carry out public welfare food delivery services. In January this year, Xixi Street and Ele.me joined forces to explore the launch of the country’s first customized logistics solution for elderly buffet delivery, trying to connect with the existing elderly service system, and import orders into the platform’s digital order delivery system every day.

The launch of the takeaway platform not only makes it more convenient for the elderly to eat, but also promotes the long-term operation of the community canteen, "circle fans" young people. "There are few people eating in the community canteen at night, and now the launch of the takeaway platform has also increased the sales." The relevant person in charge of the canteen introduced. Open the takeaway platform and you can see that the canteen has also launched a variety of single set menus, a meat main course plus two random vegetarian dishes and rice, with meat and vegetables to provide young people with new choices.

Next, Xihu District will take Xixi Street as a pilot to promote the "helping the old version" ordering platform in the town streets where the elderly are concentrated, effectively expanding the delivery and coverage of the elderly canteen.

In recent years, Xihu District has gradually improved the community cafeteria network, improved the operation model, improved the quality and coverage of the cafeteria service, and strived to promote the sustainable development of the elderly cafeteria at the door. At present, there are 98 elderly cafeterias (cafeterias) in the region, with full coverage of the village community with food delivery services, and the cafeteria network has been initially completed. In 2023, the number of meals in the elderly cafeterias exceeded 2.70 million, and the number of meals delivered exceeded 50,000.