On the evening of March 28th, after the launch conference of Xiaomi SU7, Lei Jun published an article on WeChat WeChat official account entitled "Xiaomi SU7 is now ordered | people and cars are integrated, and my heart is surging". The full text is as follows:

Today, we officially released Xiaomi SU7, which has three configurations, namely the standard version of Xiaomi SU7, with a price of 215,900 yuan; Xiaomi SU7 Pro version, priced at 245,900 yuan; Xiaomi SU7 Max version, priced at 299,900 yuan. There is also the founding version of Xiaomi SU7 specially prepared for friends (optional standard version and Max version configuration).

All the above versions have been fully booked. You are welcome to go to the store to make an appointment for a test drive, or you can order directly from Xiaomi Auto APP.

Xiaomi SU7 is a dream cars that carries all aspirations. At the beginning of research and development, we set a goal: to be the best looking, best driving and most intelligent car within 500 thousand, and at the same time, it must be a high-quality car! There are many contents and very strong configurations. Let’s review them together.

01

Xiaomi SU7 people and cars are one, and my heart is surging.

Last year, we officially released a brand-new strategy: "people, cars and homes are all ecological", and cars are an important part of our strategy. Today, we officially released Xiaomi SU7, which represents the complete closed loop of "the whole ecology of people, cars and homes".

Not long ago, we released the financial report for 2023, and shared several sets of figures with you: our global sales of smartphones reached 146 million units, which has been ranked among the top three in the world for 14 consecutive quarters. The number of users who are using Xiaomi mobile phones and Xiaomi tablets worldwide has reached 641 million. The support of global users has laid a good foundation for the future development of Xiaomi Automobile.

In 2023, Xiaomi invested as much as 19.1 billion in research and development, and it is expected to reach 24 billion in 2024. In innovative businesses such as automobiles, Xiaomi invested 6.7 billion yuan last year. We use real money to express our attitude of seriously building cars (excluding stock compensation expenses related to innovative businesses such as smart electric vehicles).

In order to do a good job of the car, we fully tested it in 300 cities across the country at all costs, with a total mileage of more than 5.4 million kilometers, which is equivalent to circling the earth 135 times. The test scale is also the largest among all domestic models, with a total of 576 prototype vehicles.

Last month, we attended the Mobile World Congress held in Barcelona, which caused great repercussions. There was a sea of people at the scene, and it was too hot. Many internationally renowned media have given us very high praise: "shocking", "stunning design", "unforgettable" and so on.

Looking back three years ago, Xiaomi officially announced the launch of the car, as if it was just yesterday. At that time, I said that Xiaomi Automobile would be the last venture in my life, and I was willing to put my life’s honor and achievements on the line and fight for Xiaomi Automobile! This sentence gave me great courage, at the same time, it brought me great pressure.

My biggest feeling in these three years: it is too difficult to build a car! It’s so hard that even a giant like Apple gave up. Therefore, everyone who still insists on building cars today is a hero of our time and deserves our sincere praise and applause!

On the important day of Xiaomi SU7 conference, I invited several colleagues to attend: Li Bin, founder of Weilai Company, He Xiaopeng, founder of Tucki Company, and Li Xiang, founder of Ideal Company. In the past three years, they gave me a lot of advice, which saved us a lot of detours. There is also a predecessor in the automobile industry, Wei Jianjun, the founder of Great Wall Motor, and many good friends. Thank you for your support.

I would like to take this opportunity to say a few words of thanks: first of all, I would like to thank Beijing for its fertile soil, which gave birth to millet; Thanks to all the audience and friends who watched the live broadcast. Without your support, there would be no Xiaomi today! Also, thanks to all the brothers of Xiaomi Automobile Department and Xiaomi Group who worked together! There is a saying to share with you: "Building a car is hard, but success must be cool!"

Dream Car, dream cars

Our goal is to build a Dream Car, dream cars. Dream Car in this era must have the most advanced intelligent technology and the best driving texture, both of which are indispensable. Therefore, we hope to make the first car into: the most beautiful car within 500,000, the best car within 500,000, the most intelligent car within 500,000, and at the same time, it must be a high-quality car! Xiaomi SU7 is the dream cars we built for our friends!

Our advertising slogan is "people and cars are one, my heart is surging" In the driving experience, we pursue the integration of people and cars, so that cars can understand you and give you accurate and rapid feedback, such as armband fingers; In the smart space experience, we seek to understand what you think, and follow your heart as you wish. Whether it is driving or riding, we hope that Xiaomi Automobile can achieve real integration of people and vehicles.

02

Create the most "beautiful" car within 500 thousand

Golden ratio, elegance and speed coexist.

Xiaomi SU7 is a C-class luxury technology car with golden ratio of axle ratio, wheel height ratio and width-height ratio. Side, elegant outline; Positive, low-lying posture is full of impact; On the right side, the smooth and full body curve is perfectly coordinated with the design of the front wheel bag with great tension; Tail, unique small tail and halo taillight design, very recognizable.

Good design is not only for beauty, but also for driving. Based on the continuous polishing of every detail design, Xiaomi SU7 has achieved an ultra-low drag coefficient: 0.195!

4 color systems, 9 color schemes, each unique.

At the Xiaomi Automobile Technology Conference at the end of last year, we released three colors of Xiaomi SU7: bay blue, olive green and elegant gray, which were loved by many rice noodles. This time, 6 brand-new colors, totaling 9 colors, are released, which are divided into four color systems, namely, sports car color system, fashion color system, luxury color system and classic color system, and 5 of them are metallic paints, which fully meet everyone’s individual needs.

Meteor Blue: Very soft light blue, fresh and beautiful, quiet and relaxed. "Purple glow": romantic, dreamy, gentle and more colorful. "Cambrian rock ash": blue-gray metallic paint, low-key and textured. "Lava Orange": High saturation color, full of passion and vitality, very beautiful. "Pearl White": With the addition of pearl powder, it has a three-dimensional luster and looks good. "Diamond black": unusual black, with some dark blue in it.

The interior is also available in four colors, Galaxy Grey, Twilight Red, Fog Purple and Obsidian Black, all of which are very elegant and beautiful.

Design Features of Xiaomi SU7 Family

Xiaomi SU7 has its own family design features: water drop headlights, halo taillights, electric tail fins, ripple surfaces and semi-hidden door handles.

In particular, the water drop headlights are very unique, and the shape is integrated with the rounded body. The function is also very strong, and the maximum irradiation distance of the high beam can reach 400m, which is close to the length of 14 basketball courts (28.3 m for basketball courts); The maximum irradiation width of low beam lamp can reach 160. In addition, Xiaomi SU7 also comes standard with ADB adaptive high beam, which can automatically avoid other vehicles and pedestrians on the road and avoid glare.

The world’s top brand tires and wheels

Xiaomi SU7 series wheels are available in 19-inch, 20-inch and 21-inch. Four kinds of tires have been specially customized, all of which are from the top brands in the world, especially the 21-inch Pirelli fifth-generation P ZERO tire, which has excellent performance and particularly strong grip, and can well support the zero acceleration of Xiaomi SU7 Max version in 2.78 seconds and the zero braking distance of 33.3m.

Surrounding cockpit, simple and advanced

Xiaomi SU7 adopts a wraparound cockpit design, with a C-class space, and the front and rear rows will not feel depressed. The seat is an integrated sports style, filled with high-density foam and memory sponge, and also equipped with full-grain Nappa leather, which feels soft and comfortable, healthy and environmentally friendly.

At the same time, the whole system comes standard with headrest audio, which can broadcast navigation, calls, etc. independently, without affecting the playing of music or disturbing other people in the car. You can also choose a 25-speaker luxury sound system, which can support Dolby panoramic sound with 7.1.4 channels.

32-place storage design of the whole vehicle with super-large storage space

Xiaomi SU7 has plenty of storage space, the trunk can hold a whole set of camping equipment, and the front trunk can also avoid the smell of the cockpit.

In addition, there are 32 storage designs in the whole car. For example, a 1/4-inch threaded interface is reserved on the dashboard, which can easily access the native mobile phone bracket and place the mobile phone stably and conveniently. For example, on the back of the center console, a storage slot for flashlights is designed, which can hold Mijia strong light flashlights, with high brightness and far illumination, and it is also a charging treasure with very powerful functions.

In the lower part of the armrest box, we have assembled a car-mounted intelligent refrigerator, which can accommodate 6 cans of standard cola, and also designed an anti-roll storage pad to make the storage more stable.

Design for face value, but also for experience.

The whole glass area of Xiaomi SU7 reaches 5.35㎡, and the oversized skylight glass is double-plated with silver, with 99.9% ultraviolet isolation and 99.1% infrared isolation. The front windshield is plated with three layers of silver, and the isolation rate of ultraviolet rays and infrared rays is excellent. We are the only car with three layers of silver-plated front windshield.

How strong is the sunscreen ability? We did an experiment. After 90 minutes of exposure to 38℃ light, the interior temperature of Xiaomi SU7 was 12℃ lower than that of Model 3 Huan’s new rear-drive model, which was really amazing.

Summer is coming soon, and we have prepared a split ultra-thin skylight sunshade and a front windshield sunshade, which are very easy to install. In addition, we specially designed two umbrella storage slots in the front door panel and under the rear seats for everyone to put sun umbrellas and umbrellas.

03

Create the most "easy to drive" car within 500 thousand

An easy-to-drive car is a pleasure to drive. Every step of the accelerator, every turn and every brake can make you enjoy the sense of control of the integration of people and vehicles; I can always be consistent with your mind and accompany you to any desired place.

Build the fastest production car within 500 thousand

A good car, performance is the foundation. Xiaomi SU7 Max version accelerates to 2.78 seconds at zero speed, and the highest speed reaches an astonishing 265km/h, which is the fastest production car within 500,000 at present!

More powerful mid-and late-stage acceleration ability: 0-200 km/h acceleration is only 10.67 seconds, 80-120 km/h acceleration, 120-160 km/h acceleration, and 0-400 km/h straight sprint, which can be compared with 2022 Taycan Turbo in all aspects. I recommend a video to everyone, and every time I watch it, I am full of emotion and excitement!

Xiaomi SU7 Max edition is equipped with high-performance four-wheel drive, with the highest horsepower of 673 PS and peak torque of 838 N·m, and Xiaomi super motor V6s, with a speed of 21,000rpm, which is comparable to a sports car with a 4.0L turbocharged V8 engine, and has stepped into the "2-second super-running club".

Innovative use of low-temperature high-power battery technology, even in low-temperature environment, the performance output is still very strong.

Create the best driving experience within 500 thousand

The steering wheel, seat, instrument panel and HUD of Xiaomi SU7 are all symmetrical. Classic sports steering wheel, comfortable grip, with two physical buttons, one button to turn on intelligent driving and one button to turn on Boost mode, which is convenient and fast.

It is also very important that the sports seat of Xiaomi SU7 Max version has the function of wing support. When cornering, the wing of the seat will be actively inflated to provide effective support, which is only available in millions of luxury cars.

Pleasant driving texture

We have set up a strong team of experts, started with the underlying core technologies, and invested huge sums of money to develop a brand-new platform architecture of Xiaomi Auto Modena.

Our intelligent chassis technology is at the leading level in the industry. The partners of Xiaomi chassis technology are all top suppliers in the automobile industry, and each of them is famous in the industry.

Xiaomi’s full-stack self-developed intelligent chassis control algorithm perfectly combines intelligence with driving. Therefore, Xiaomi SU7 is very comfortable to drive, and its steering is also very accurate. When the vehicle changes lanes at medium and high speed, the system will respond immediately and drive with ease. In addition, it is worth mentioning that Xiaomi SU7, as a C-class car, has a leading turning radius at the same level, only 5.7m, and three lanes pass.

We invited friends from the media to test drive, and everyone was very surprised. They said, "The driving quality of Xiaomi SU7 is very advanced, and the power follows the hands and feet, and it is there when you step on it."

Driving pleasure full of surprises

Xiaomi SU7 will also bring a lot of driving pleasure to people who love driving. For example, the ejection mode can bring you a super shocking 0-100km/h acceleration experience.

There is also Boost mode, which allows you to enjoy the ultimate power output in 20 seconds; The sports sound waves jointly adjusted by the Chinese and German teams are synthesized by 110-track sound sources, which can bring an immersive driving experience.

Xiaomi SU7 also supports ultra-high degree of freedom custom driving modes, such as drift mode, turning off anti-skid, turning off the body stability system, and then drawing all the power output to the rear wheel, so we have a high-powered rear-wheel drive and can play drift.

Long battery life: starting at 700 km

For trams, battery life is the key, and the battery is also the most expensive component in trams. Even if the cost has dropped recently, it still accounts for 30-35% of the cost of the whole vehicle. Xiaomi SU7 supports 700km long battery life from the beginning, commuting to and from work, 100 km round trip every day, which is enough for one week. It is also special to explain to you that at the end of last year, we released the standard version of 668km battery life. After careful consideration, we adjusted the configuration and came standard with 19-inch Michelin low rolling resistance tires, re-optimized and re-announced, so as to have the strength to start the battery life at 700km today.

Behind the experience upgrade is full of technical strength: extremely low drag coefficient, lightweight body, global silicon carbide, thermal management with low energy consumption design, low drag wheel hub and low rolling resistance tire, which can be combined to achieve excellent endurance performance.

Let’s take a look at the version of Xiaomi SU7 Max, which uses 101-degree Kirin battery to achieve a maximum long battery life of 810km. Xiaomi SU7 Max is the only electric vehicle in China market that accelerates by 2 seconds and has a battery life of 800km+! (Conclusion Based on the statistics of public information, the statistical time ends on March 28th, 2004)

Many people may worry that the endurance display is not accurate, because the temperature difference and driving habits have a lot of influence on endurance. According to the user’s actual usage habits, we use Xiaomi working condition to achieve more accurate battery life prediction, and successfully improved the battery life fitting by 18%!

The whole system of fast charging comes standard with global silicon carbide.

Xiaomi SU7 comes standard with silicon carbide, and it is equipped with silicon carbide electronic control, silicon carbide on-board charger and silicon carbide compressor with peak efficiency of 99.6% at all costs.

Xiaomi SU7 Standard Edition, with a peak voltage of 486 V, adopts a "super 400V high-voltage platform" designed by global silicon carbide, and charges 350km in 15 minutes, 100km more than Model 3. Xiaomi SU7 Max version is more powerful, with a global silicon carbide "true 800V high-voltage platform" with a peak voltage of 871 V.

In addition, the advanced Xiaomi Modena architecture also provides more intelligent atomization charging technology, which can increase the average charging power by up to 11kW, shorten the charging time by 9.8%, and realize faster charging under different temperature conditions.

Another very important point is "don’t pick piles". We have done a nationwide large-scale road test, tested 148 more than 2,000 charging piles, and charged them more than 70,300 times, which solved more than 500 charging failures and improved the charging experience of public piles in the whole industry. After evaluation by three certification bodies, the three-way charging compatibility of Xiaomi SU7 has reached over 99%, and we are the electric vehicle with the highest certified charging compatibility in the industry!

Xiaomi SU7′ s home charging piles are available in 7kW and 11kW models. Mijia portable charging and discharging integrated gun supports 220V ordinary household electric charging, and also supports 220V external discharge, which is integrated with charging and discharging. There is also a self-built overcharging pile of Xiaomi, a 600kW liquid-cooled overcharging scheme, the first batch of plans for Beijing, Shanghai and Hangzhou, and more overcharging stations will be gradually built.

04

Create the most "intelligent" car within 500 thousand

Smart electric vehicles are essentially "cars x electric x smart". In the past ten years, the problem of electrification has been solved; The next decade will be a decade of intelligence. Intelligence will become the decisive point of this era.

Xiaomi has entered the smart phone market since 2010. At present, it is the top three mobile phone companies in the world, and also has the world’s largest consumer-grade AIoT platform. It has accumulated very comprehensive technical capabilities in key tracks such as OS, AI and robots.

Intelligent driving+intelligent cabin+ecology will become the technical commanding height for Xiaomi automobile to participate in the competition. Xiaomi’s "people, cars and homes are all ecological", which connects all intelligent terminals together like never before, without feeling interconnection and ability coordination, so that everyone can experience the ubiquitous intelligent life.

Xiaomi intelligent driving, target 2024 enters the first camp of the industry.

At the Xiaomi Automobile Technology Conference at the end of last year, I specially introduced the technical framework and algorithm of intelligent driving. The exclusive team of Xiaomi Intelligent Driving has exceeded 1,000, and it is expected to reach 1,500 by the end of the year. Our goal is to enter the first camp of the industry in 2024.

Xiaomi Zhijia has two schemes: Xiaomi Pilot Pro and Xiaomi Pilot Max. Pro is a pure vision scheme, and Max is a vision+lidar scheme.

We always insist on self-research of all two schemes, adopting completely homologous technologies, such as the same 11-camera combination, NVIDIA DRIVE Orin computing platform and full-stack self-research algorithm, so that different versions of cars can enjoy our latest achievements and better experience.

In the real vehicle road test, the Xiaomi SU7 special test vehicle has accumulated more than 10 million kilometers. Relying on Xiaomi’s powerful cloud platform, we also conducted a large-scale online simulation test, with a total of more than 250 million kilometers.

Xiaomi SU7 comes standard with intelligent assisted driving, which can be delivered to high-speed pilot as soon as it goes on the market and can be used all over the country. At present, we have run all the expressways in the country, and Xiaomi SU7 can completely take over less than once in 300 kilometers, and it will not happen once in 100 kilometers if it accelerates or brakes suddenly. In addition, we also support parking service assistance, intelligent parking assistance and mechanical parking (very narrow parking spaces).

Urban navigation was opened nationwide in August.

City pilot, user testing will be started in April, and it is expected that 10 cities will be opened in May and the whole country will be opened in August!

Xiaomi 澎湃 OS builds the whole ecology of people and cars.

Xiaomi pengpeng intelligent cockpit

Xiaomi SU7 is equipped with a 16.1-inch 3K ultra-clear central control panel, an oversized 56-inch HUD, and a flip instrument panel, which is full of ritual every time it is started. In addition, it can also be connected to the Xiaomi tablet as an ecological expansion screen to create a five-screen linkage space in the car. Equipped with Snapdragon 8295 cockpit chip, the experience is very smooth.

As soon as the car is turned on, the exquisite 3D car model comes into view, the sliding and dragging experience is very smooth and silky, and the current state of the vehicle can be accurately restored. You can directly open the tail wing, open the trunk, adjust the suspension and check the tire pressure on this screen. This car machine system also has an advanced flexible frame, which supports the free adjustment of window size and layout, which is particularly convenient.

Cross-end experience of mobile phone and car machine, smooth and insensitive.

As a mobile phone manufacturer, our most powerful thing is the interconnection of handcarts. As soon as you get on the bus, there is no connection between the mobile phone and the car. The mobile phone icon automatically appears on the central control screen, and you can open the mobile phone screen by clicking the last button.

In addition, your mobile phone applications all support the use of the desktop on the car, so you can watch movies directly in the car and enjoy the immersive viewing experience; You can also put the one-click PIN of the commonly used App on the mobile phone on the car, and stay on the desktop. The experience is just like the native car application. There are more functions, welcome everyone to try offline.

The ubiquitous intelligent life of "people, cars and homes are all ecological"

Chejia Internet is also excellent. At home, voice can be used to prepare the car in advance through the small love speaker. We have specially added voiceprint recognition, and only the owner can remotely control the car at home. You can not only control the smart devices at home through Mijia, but also call the camera at home to check the situation in the house at any time. For example, if the doorbell rings at home, you can receive a notice in the car and turn on the intercom with one button. When the car approaches the community, it automatically activates the home mode, etc.

After the Xiaomi tablet was hung in the back row, the ability was improved again. The Xiaomi tablet can automatically switch to the desktop of the original car, and the rear passengers can easily control the car. For example, the seats in the front row can be adjusted in the back row to enjoy more spacious rear row space; Or access the K-song microphone, and you can link the central control screen and sing karaoke in the car.

Xiaomi tablet 6S Pro is a tablet specially designed for the car. It is equipped with Xiaomi 澎湃 OS at the factory, and has a PIN point to support the interconnection with the car.

Xiao Ai, your exclusive car guide.

Xiao Ai is the earliest intelligent voice system in China. Today, the monthly users have reached 117 million, and they are awakened 208 million times a day. Xiao Ai, a classmate on Xiaomi SU7, can control the car deeply for you, such as controlling the window, rearview mirror, HUD, etc. It can also open the payment code for you in advance when you pass the toll booth and parking lot.

In addition, it is a very easy-to-use car guide. You can let it teach you how to use the ejection mode. Thanks to the voice interaction in the five-tone area, Xiao Ai can respond accurately even to the instructions given by the passengers in the middle of the back row.

Multi-modal perception of large model to create smarter artificial intelligence assistant

We believe that the big model should not only be applied to simple scenes such as Wensheng map, but also integrate the big model technology with the multi-modal perception of the whole vehicle, and integrate the information such as position, direction and vision to understand the world like people and create smarter artificial intelligence assistants. For example, when you are about to enter the tunnel, you can ask Xiao Ai: "How long is this tunnel?" For example, you ask, "What car is the car in front?" Xiao Ai can call the visual ability of the camera in front of the car for identification.

Xiaomi intelligent ecological expansion: ever-changing central control panel

The central control panel of Xiaomi SU7 can be expanded from top, bottom, left and right sides. The physical buttons are designed with double fixation of magnetic attraction and screws, which can quickly adjust common functions such as air conditioning. You can also install intelligent double dial on the central control screen, which can display information such as time, speed and mileage.

The center console also supports expansion, and you can add smart walkie-talkies and charging storage seats. When driving, you can talk to your friends through the buttons on the steering wheel without picking up the intercom. There is also an intelligent fragrance machine to keep the air inside the car fresh.

You can also choose an outdoor Bluetooth speaker. When camping, it is not only a high-quality high-power speaker, but also can be used as a camping atmosphere light. The base supports the magnetic attraction function.

More CarIoT devices

We also provide many CarIoT devices, such as child safety seats, which can be linked with the front central control panel to remind when the seat belt is not buckled. There are also some car accessories, including soft and comfortable headrest, front trunk storage box and so on.

Xiaomi SU7 is also very comprehensive for Apple’s ecological support. Apple users buy smart electric vehicles, and Xiaomi SU7 is definitely a very good choice.

Build a high-quality car

We believe that safety is above everything else. Therefore, Xiaomi SU7 is designed according to the three most stringent safety standards in the market.

Passive safety armor cage steel-aluminum hybrid car body

Xiaomi SU7 adopts the armored cage steel-aluminum hybrid body, with 90.1% high-strength steel and aluminum alloy, and the highest strength reaches 2000MPa, which is equivalent to the strength of the materials used in submarines. In addition, the torsional stiffness is as high as 51000 N m/deg. There are 7 airbags in the car; Two 2.04-meter-long side air curtains and remote airbags fully protect front and rear passengers.

Xiaomi SU7 also passed 40+collision tests. Even in the rear-end collision test, the national standard is 50km/h collision, the American standard is 80km/h 70% offset collision, and our design standard is 90km/h 70% offset collision.

Active security, new upgrade AEB Pro

Xiaomi SU7 comes standard with 16 active safety configurations, providing 360 safety protection in front, back, left and right. Including the AEB function that everyone cares about, we have also successfully upgraded to AEB Pro, which is smarter than AEB and can detect risks in real time and brake in time; After the risk is resolved, it will be lifted in time.

At present, our AEB can stop at 70km/h, and the new version has been developed, and it has been completely tested in China Automotive Research Institute, and obtained the "Active Safety Super Test Challenge Certificate", which can stop at the highest speed of 135 km/h. We will soon OTA.

Challenge the industry’s highest battery safety standards

Battery safety has also achieved no dead angle in the whole link, and even if the water cooling system does not work at a high temperature of 55°C, it can ensure no open flame and no heat spread. Xiaomi CTB integrated battery technology has passed 1050 safety tests including collision, extrusion and fire, and the number of test items is 20 times of the national standard.

Xiaomi 澎湃 OS global security, privacy protection

Based on the brand-new Xiaomi 澎湃 OS, Xiaomi SU7 fully inherits the "global security" capability of Xiaomi 澎湃 OS, with privacy isolation between multiple accounts, and also supports end-to-end encryption of "people, cars and homes" to ensure equipment security.

There are also physical buttons in our car, which can enter the privacy mode with one button and turn off the external laser radar and camera, which is suitable for units with confidentiality requirements.

Six Core Workshops of Xiaomi Automobile Factory

The goal of Xiaomi’s struggle is to become the top five automobile manufacturers in the world through 15 to 20 years’ efforts. Next, I will briefly introduce Xiaomi’s latest achievement in the field of intelligent manufacturing: Xiaomi Automobile Factory.

There are six workshops in Xiaomi Automobile Factory. Compared with the traditional four processes, a large die-casting workshop and a battery workshop are added, which realizes the independent production of integrated large die-casting floor and CTB battery. A total of 29 laboratories have been built in the factory area to help us effectively shorten the development cycle of new cars, new functions and new technologies.

At the same time, there is also a test runway with a total length of 2.5 kilometers and a design speed of 120km/h, covering 18 test road conditions. Every millet SU7 that just rolled off the assembly line has to be tested in this runway before it can be delivered to users. When all the products are full, a brand-new millet SU7 can be off the production line every 76 seconds.

Highly automated smart factory

The automation degree of Xiaomi Automobile Factory is very high. There are more than 700 robots in the whole factory, realizing 100% automation of key processes.

For example, the steel-aluminum hybrid body skeleton is 100% fully automated by 269 connected robots; The "four doors and two covers" are assembled with the fender, which is automatically assembled and adjusted by 36 robots with an accuracy of 0.5 mm. Large and medium-sized parts are automatically transported by 94 AMR logistics robots. It adopts lidar sensing scheme to realize automatic transportation in the workshop.

The equipment in the factory is also very advanced. For example, the painting workshop adopts a 7-axis spraying robot, which rotates at an ultra-high speed of 70,000 revolutions per minute, so that the paint coverage is extremely delicate and uniform, and the sprayed paint surface is naturally as smooth as a mirror.

High-quality intelligent factory: all-round automatic detection

Xiaomi Automobile Factory adopts all-round automatic inspection, which gives a "double insurance" to the quality. First of all, the appearance of the whole vehicle, the appearance of each vehicle is 100% fully automatic detected by ultraviolet light, and the measurement accuracy reaches 0.05mm；; The car body skeleton is 100% fully automatic on-line detected by laser radar, and the accuracy reaches 0.05mm；; After production, 28 X-rays will be taken for each integrated die-cast floor to detect internal defects invisible to human eyes. The accuracy rate is over 99.9% and the efficiency is increased by 20 times.

In addition, Xiaomi Automobile Factory is a green factory, which fully considered carbon emissions and the use of renewable energy at the beginning of construction. The roof of the workshop is covered with photovoltaic panels, which can generate 16.4 million kwh of green electricity every year. And strictly control the waste water and waste gas, the waste gas treatment efficiency is as high as 99%, and the heavy metal discharge of waste water is zero.

The raw material for large die casting is also self-developed millet Titan alloy. With 30% recycled aluminum, the carbon emission of each SU7 can be reduced by 352.53kg.

06 price

Xiaomi SU7 Standard Edition Rear Drive Long Life Intelligent Driving Edition

The standard version of Xiaomi SU7 is powerful enough. It adopts a super 400V silicon carbide platform, which can charge 350 km and 73.6 kWh blade batteries in 15 minutes and support 700km CLTC battery life. The acceleration at zero speed is 5.28s, and the top speed is 210 km/h.

Equipped with Xiaomi Pilot Pro platform, it supports free use of high-speed pilot, parking service, intelligent parking assistance and extremely narrow parking spaces for life.

The price is 215,900 yuan! It will be decided before April 30th, and the car smart refrigerator, 25-speaker luxury audio system and Nappa leather seats worth 16,000 yuan will be delivered free of charge. And you can use Xiaomi PilotPro’s smart driving enhancement function for life.

Xiaomi SU7 Pro rear-drive long battery life high-end intelligent driving version

Compared with the standard version of Xiaomi SU7, the battery life of Xiaomi SU7 Pro is increased to 830km, and the power consumption is increased to 94.3kWh, using Contemporary Amperex Technology Co., Limited Shenxing battery all-around series. Equipped with Xiaomi Pilot Max platform, it supports lidar, with a computing power of up to 508 TOPS, and additionally supports urban navigation function (realized through OTA).

The price is 245,900 yuan! Before April 30, it will be decided that the electric tail wing, car smart refrigerator, 25-speaker luxury audio system and Nappa leather seat worth 22,000 yuan will be given free of charge, and Xiaomi Pilot Max’s intelligent driving enhancement function can be used for life.

Xiaomi SU7 Max

High-performance four-wheel drive with long battery life and high-order intelligent driving version

Xiaomi SU7 Max is fully equipped, with luxurious main driving configuration, rich driving pleasure, pleasant driving texture and intelligent aerodynamic control system. Equipped with dual motors and all-wheel drive, it has a maximum horsepower of 673PS, an acceleration of 2.78s at zero speed and a top speed of 265km/h, and is committed to building the fastest production car within 500,000.

Equipped with 101 kWh Kirin battery, it is a true 871V all-silicon carbide high-voltage platform, which supports 800km long battery life. Standard luxury main driving configuration: 56-inch HUD and active wing support, as well as Brebo four-piston calipers, 25-speaker luxury audio system and high-order intelligent driving system.

The price is 299,900 yuan! Before April 30th, we will give away 20-inch wheels worth 16,000 yuan+Michelin PSEV silent tires, car smart refrigerator and Nappa leather seats, and enjoy the enhanced function of Xiaomi Pilot Max for free for life.

In addition, we have prepared four kinds of wheel tires, which you can choose freely. There are also 9 color schemes available, each of which costs 7,000 yuan, of which Gulf Blue, Elegant Grey and Olive Green are free. Finally, four interiors are free to choose and give away.

Xiaomi SU7 Founding Edition: Standard Edition and Max version

Three years ago, from the day when the official announced to build a car, "Building a good car and building a dream cars that carries all aspirations" has always been our goal. Thanks to all the rice noodles for their trust and waiting for Xiaomi Automobile in the past three years.

In order to thank you for your support, we specially designed the founding version, limited to 5,000 units, which is divided into standard version and Max version. The configuration is the same as before, and three additional rights are added.

Rights and interests 1: exclusive logo, there will be exclusive limited metal characters on the front fender; There will also be limited metal characters on the interior trim board in front of the co-driver; There will also be a nameplate with a limited exclusive number on the steering wheel, which can be freely selected; Exclusive gift box, serial number certificate and Bluetooth key signed by Lei Jun; Buy a car gift, give a baseball cap, Nappa leather NFC key card holder, and a USB flash drive.

Rights and Interests 2: Seven colors of Gulf Blue, Elegant Grey, Olive Green, Xiaguang Purple, Meteor Blue, Cambrian Rock Grey and Lava Orange are available for free.

Benefit 3: Free upgrade of carbon fiber rearview mirror.

All the above models will be delivered on April 3rd, with priority given to the founding version of Xiaomi SU7 in the same city, the standard version and Max version of Xiaomi SU7 at the end of April, and the Pro version at the end of May.

Xiaomi SU7 1:18 alloy car model

We put a 1:18 alloy car model on every table of CCTV Spring Festival Evening, which is very beautifully made. At present, it has also been put on the Xiaomi Auto APP Mall section, with exquisite details, and the price is 499 yuan.

Xiaomi 14 limited custom color

In order to match the color of Xiaomi SU7, Xiaomi 14 also launched five limited-edition customized versions, starting from 4999 yuan.

Xiaomi Life

This time, we will also launch high-quality Xiaomi car periphery. This series is called Xiaomi Life, including 9 stainless steel mugs in different colors, as well as round neck T-shirts, classic short-sleeved T-shirts and baseball caps. Welcome to buy.

Many people ask me, who is Xiaomi SU7 made for? Xiaomi SU7 is made for people who have fire in their hearts and light in their eyes, are not willing to be mediocre, and are still fighting for their dreams. They yearn for advanced technology and a happy life; At any time, the whole body shines with optimism and self-confidence.

I always believe that self-confident life is infinitely broad, and the achievement of continuous progress is the best reward for life. Xiaomi SU7 is a Dream Car that carries all our yearning.

The above is all the contents of this conference. Thank you for seeing the end!

Source: Lei Jun WeChat WeChat official account

Process Editor: u060

In case of problems such as the content and copyright of the works, please contact this website within 30 days from the date of publication of the relevant articles. Contact number of copyright infringement: 010-85202353

　　Editor’s note:An autumn rain is a cold, and the temperature begins to drop after autumn. If you don’t pay attention, you will easily catch a cold. Autumn is also the season of high incidence of respiratory diseases. Today, let’s talk about the topic of immunity. Is getting sick a low immunity? Why are some people immune to influenza virus? What can be done to improve immunity?

　　What is immunity?

　　1. Defensive power

　　The most basic function of the immune system is the ability to resist and remove various microorganisms, so that the human body will not be invaded and infected by pathogens. In other words, resistance is the most basic function of immunity.

　　2. Self-stabilizing force

　　Not being invaded and infected by external pathogens is an important condition for the body to maintain internal stability. For example, the spleen with many immune cells with powerful phagocytosis can "detect" the red blood cells in the blood, and eliminate the aging and abnormal red blood cells through phagocytosis, thus maintaining the vitality of the blood. With the increase of age and the aging of the body, the immune homeostasis of the human body will continue to decline, which is also an important reason for the frequent occurrence of vascular diseases in middle-aged and elderly people.

　　3. Monitoring power

　　Everyone is constantly producing tumor cells and being infected by various viruses, but not everyone will suffer from tumor diseases or virus-infected diseases. The reason is that the immune system can remove these "bad molecules" through immune monitoring mechanisms such as NK cells, thus protecting the human body from the threat of tumor and virus infection.

　　4. Discrimination

　　Excellent weapons and equipment can’t hit everyone, so it’s very important to identify friends and enemies. The body’s immune system has the ability to recognize itself and foreign antigens, tolerate itself and reject foreign antigens.

　　Correct immune recognition is the beginning of the correct function of the immune system. However, in some cases, if there is an error in immune recognition, it may lead to immune dysfunction and immunopathological damage. For example, rheumatoid arthritis is caused by this mechanism.

　　5. Activation power

　　After the immune system recognizes friends and enemies, T lymphocytes and B lymphocytes will be activated, proliferated and differentiated, and then immune response effect products such as antibodies or sensitized lymphocytes will be produced. The aging of immune cell function in the elderly will lead to the decline of immune activation. After being infected with pathogens, the specific immune activation speed is slow, and it is more prone to serious pathogen infection.

　　6. Effect force

　　Antibodies and other response effect products produced by immune response are the main weapons for the body to remove pathogens. For example, when hepatitis B virus infects the human body, the human body will produce a variety of antibodies, but only antibodies against hepatitis B virus surface antigens can prevent hepatitis B virus from infecting liver cells.

　　7. Adjusting force

　　Killing one thousand enemies and losing eight hundred, this business is not cost-effective. This requires the body’s immune system to have good regulatory ability. At the same time, the pathogen can be eliminated, and the adverse reactions of immune response such as immune pathological damage and fever can be avoided. If there is an abnormality in human immune regulation, it is terrible, and it will die seriously, and it will kill itself.

　　Five "pits" of immune cognition,Jump away, don’t get stuck!

　　Myth 1. Illness is caused by low immunity.

　　People’s disease state is caused by many reasons, infectious diseases often have clear biological pathogenic factors, and non-infectious diseases are more complicated, often due to multiple causes and one fruit, and are caused by long-term exposure and accumulation. Whether a person is sick or not, the ability of the immune system is only part of the reason, and it is often not the decisive factor.

　　To give the simplest example, for example, when bacteria and viruses attack, the number of germs in daily contact is not much, and the immune system that works normally can completely resist; However, when inadvertently contacting with patients with infectious diseases, lack of protection will cause a large number of germs to enter the human body, even if the immune system working normally is unable to resist, it will cause illness.

　　Myth 2. The stronger the immune function, the better.

　　The immune system itself is a double-edged sword. It can protect your body, or it may hurt your body. If we simply increase some immune cells or improve some immune response ability, we may break this balance and induce other diseases.

　　For example, if the immune defense is too strong, under the stimulation of allergens, tissue damage or dysfunction will occur, which can trigger allergic reactions; If the autoimmune homeostasis function is too strong, it will lead to autoimmune diseases, which show that the immune system attacks its normal cells, such as lupus erythematosus, rheumatoid disease, asthma, hyperthyroidism, multiple sclerosis and so on.

　　Myth 3. Health products can improve immunity.

　　It is dangerous to assume that taking a health care product can really increase some immune cells or enhance the function of some immune organs. The immune system must maintain a balance between itself and the functions of various organs of the body. Its function is too weak to achieve monitoring and defense. If its function is too strong, it will cause allergies and autoimmunity.

　　Up to now, scientists have not found any health care products that have been proved to increase immunity and reduce the risk of infection. Therefore, health foods that claim to increase immunity actually have no effect.

　　Myth 4. Drugs can improve immunity.

　　At present, there are a few drugs, such as thymosin, which can help patients whose immune system function is suppressed and improve their immune ability. Thymosin can enhance patients’ immune response to viral vaccine (influenza vaccine or hepatitis B vaccine), and make their antibody level increase significantly after vaccination. Some anti-virus and anti-tumor drugs also have the function of regulating immunity, such as interferon. However, these drugs have strict indications and are not suitable for ordinary people for specific patients. Whether it is necessary to use immunomodulatory drugs requires the diagnosis of clinicians and the use under the supervision of doctors.

　　Myth 5. The best way to improve immunity is to eat well.

　　By improving diet and nutrition, it is indeed possible to enhance human immunity to a certain extent. We can often see that people in poor areas are malnourished and more susceptible to diseases.

　　The key to dietary nutrition is not to eat well, but to eat scientifically and balanced. Ensuring the intake of high-quality protein is part of a healthy diet, but it cannot be emphasized blindly. If you eat too much, it will lead to overweight and obesity and a series of chronic diseases, such as cardiovascular and cerebrovascular diseases, diabetes, etc., and the risk of cancer will also increase, and the result will not be worth the candle.

　　Improve immunity,This exercise is more effective.

　　On the basis of balanced diet, exercise is effective for improving immunity. Long-term moderate-intensity exercise can make immune cells more widely distributed and their functions can be continuously improved; And strenuous exercise for a long time may lead to a significant decline in immunity after exercise and a slow recovery.

　　Therefore, regular exercise will gradually improve the basic immunity level, which is the lasting immunity we need. However, exercise can’t be stored to improve immunity, that is, if you don’t exercise for a long time, this health benefit will gradually disappear.

　　The best exercise to improve the body’s immunity is moderate-intensity exercise for 30 minutes to 45 minutes each time, about 5 times a week, and for more than four weeks.

　　What is moderate intensity exercise? Athletes feel that their breathing and heartbeat are obviously accelerated, they can talk but can’t sing, and they sweat slightly. At this time, the exercise intensity basically reached the medium intensity. You can also judge whether you have reached moderate intensity by your heart rate. Simple algorithm: If your heart rate is within (170-age)+(10-20) times, you will have reached moderate intensity aerobic exercise.

　　Only when moderate-intensity exercise is achieved, breathing and blood circulation are accelerated, and metabolism is increased, can we mobilize all aspects of the body’s functions, promote the functions of cells, tissues, organs and body systems, and improve immunity. If the intensity of exercise is not reached or the exercise time is not reached, or if you fish for three days and dry the net for two days, you will not get good health benefits.

　　Recommend several moderate-intensity aerobic exercises:

　　Outdoor non-group sports

　　1. Jogging

　　Many people can’t keep jogging for 30 minutes. What should I do? It is recommended to combine advanced walking and running. Run for a while, then continue running. Don’t run too fast, run slowly. Physical fitness has gradually improved, and then continue jogging for 30 minutes to 45 minutes.

　　Running is too tiring. Can we take a brisk walk instead of jogging? For most healthy adults, it is difficult to achieve moderate intensity in walking, and the increase of heart rate and breathing will not be too obvious, and the effect of exercise will be greatly reduced. Therefore, running is better than walking.

　　2. Ride a bike

　　It is also a very good moderate-intensity aerobic exercise to ride a little faster and reach the point where breathing and heartbeat are obviously accelerated.

　　Cycling exercise is especially suitable for obese people, and the pressure on the knee joint is much smaller. Wearing a mask while riding can also avoid air pollution on the road. Intermittent exercise can be used to improve the effect of riding exercise, that is, fast for a while, slow riding to catch my breath, and then fast for a while, alternating speed and speed. Always wear a helmet when riding.

　　Family indoor exercise

　　1. Use fitness equipment

　　There are spinning bikes, rowing machines and elliptical machines, which are very good home aerobic exercise equipment.

　　2. Exercise with bare hands or small instruments

　　Use your own weight to exercise large muscle groups and improve your breathing and heart rate. For example, fighting exercises or sports with dumbbells and elastic belt are all good choices.

　　Tip: Eating like this can improve immune function.

　　1. Keep healthy with three meals a day.

　　If you want to keep your resistance, you must eat three meals. You can’t cut down on meals. You can’t eat one meal a day. You should eat breakfast, lunch and dinner.

　　2. Make sure four kinds of food every day.

　　Ensure four kinds of food every day. These four categories of food should include cereals, that is, grains; Vegetables and fruits; High-quality protein food; The fourth is oils and fats. Eat at least four kinds of food every day.

　　3. Ensure more than 12 kinds of food every day.

　　Eat at least 12 kinds of food in these four categories every day. This kind of nutrition can help you improve your resistance.

　　4. Eat at least 25 kinds of food a week.

　　Eating at least 25 kinds of food a week is considered to be a diet with balanced nutrition and enhanced resistance.

　　In short, we eat at least three taels of grain, that is, cereals and potatoes, and not more than a catty, which is the staple food of 3-10 taels a day. This includes rice, white flour, sweet potato, yam, taro and potatoes.

　　The second is vegetables and fruits. You should eat one to two kilograms a day, which can meet the basic needs of nutrition. We can not only supplement enough vitamins, but also eat the dietary fiber we want.

　　The third is to eat good things in place, that is, meat, eggs, milk, and bean products. Among them, you should eat at least two or three ounces of meat every day, eat one or two eggs, drink one or two bags of milk, and eat a little tofu, which constitutes a high-quality protein combination that can enhance physical fitness and enhance resistance.

　　Finally, there should be a little oil for protection, 2~3 spoonfuls of oil every day. (People’s Health Network is integrated from Healthy China and Guangming.)

Yesterday, G.E.M. G.E.M.’s brand-new music series album Revelation, the third new song "Just You and Me", was launched on time, which is different from the style of gospel pop or pop rock in the first two songs. This song tells the story of Gloria (played by G.E.M. G.E.M.) and Evan (played by Sun Chen) falling in love in the meta-universe with dreamy and confusing singing.

In the past week, two new songs in G.E.M. G.E.M.’s new album have been launched, and they have been enthusiastically sought after by everyone once released, and fans have made a strong response on various platforms. Revelation will be serialized at 12 noon every Tuesday and Friday, and has been updated to the third song. I look forward to the release of the new song and the subsequent development of the music series.

Infinitely shuttle the meta-space to restore the original appearance of love.

Since August 9th, G.E.M. G.E.M.’s new album "Revelation" has officially launched two new songs. The first song "GLORIA" conveys a simple and powerful call with flowing electronic timbre; The second song "HELL" uses pop rock to interpret the emotional side of feelings. The two songs have different styles and are appreciated and sought after by fans. Different from the powerful voices in G.E.M. G.E.M.’s first two songs, the third new song "Just You and Me" runs through the whole song with a touching, air-stressed singing style, and the arrangement has a sci-fi R&B style, creating a romantic atmosphere that makes people feel like they are in a dream. This song uses romantic and sexy rhythm and dreamy singing to restore the true appearance of love and take everyone into the most touching moment in love. In the lyrics, "Because the world has let me down, But I’ve got you, it’s enough to be disappointed with you, Just me and you", and it also sings the lingering love. The day when the song was released (August 16th) coincided with G.E.M. G.E.M.’s birthday, and the feedback from fans was also the best birthday gift for her.

The MV continues to tell the story of Gloria. In the fragments of Promised Land released by G.E.M. G.E.M. Weibo in the warm-up period, the sweet daily life of Gloria (Gloria Tang) and Evan (Evan) attracted many fans to chase after Geng and named them "Alas CP". Now, the story of "Oops CP" is completely presented in the MV feature film, which makes fans feast their eyes and enjoy candy. In the promised land of the meta-universe, Gloria and Evan started their love by a heart-wrenching encounter, and a cup of drink named "Silver Vortex" witnessed the process of their falling into each other’s love vortex. Since then, the two met in the promised land countless times, got to know each other and depended on each other, and had a sweet time. Until one day Evan got up the courage to make an offline invitation to Gloria, the love relationship that existed in the meta-universe changed from this moment on. ……

The newly released power circle powder music series attracts people’s expectation.

In the past week, two new songs released by G.E.M. G.E.M.’s new album "Apocalypse" have attracted wide attention, which not only sparked discussion on social platforms, but also attracted more than 3.6 billion readers on related topics. Once online comments were made on domestic music platforms such as Netease Cloud Music, migu music Music, Soda Music and QQ Music, it broke through 10,000, and led the major music lists at home and abroad. At the same time, G.E.M. G.E.M. also started live broadcast on his personal Tik Tok account after each new song was released, and interacted with fans as a role in the MV. In the live broadcast, G.E.M. G.E.M. started the pet powder mode, played new songs online, and challenged netizens to cover the bathroom of GLORIA. After the release of the second new song "HELL", G.E.M. G.E.M. restored the style of autumn in the live broadcast room, wearing a wig on the spot, and having a very interesting interaction with netizens. It is reported that during the release period of new songs, G.E.M. G.E.M. will start 14 live broadcasts, which will be broadcast at 8: 00 pm every Thursday and Sunday. G.E.M. G.E.M. will chat with netizens about new songs, behind-the-scenes stories of MV shooting, etc., and there will be surprise guests to interact with each other.

In GLORIA, the prelude to G.E.M. G.E.M.’s new album "Revelation", the wasteland world unfolds before our eyes, and Gloria walks alone in an empty wasteland. Why did she fall into the wasteland? Who abandoned it? She searched for the answer all the way. In "HELL", the story of Qiu (played by G.E.M. G.E.M.) and Carl (played by Wei Junjie) unfolds in the real world. A fatal car accident makes Qiu lose her lover, and she herself is taken to the hospital, and her fate is unknown. In the new song "Just Me and You" released yesterday, the promised land is gorgeous and beautiful, and "Oops CP" should have a perfect ending. Finally, the sudden disappearance of Gloria adds a layer of mystery to the story. At present, the promised land, wasteland and real world in the three released MVs have all been exposed. How will the next three worlds be connected, and where will the fate of Gloria and Qiu go? What kind of ending will Gloria and Evan, Qiu and Carl continue to write? I look forward to the release of the new songs of the music series "Revelation" and give us the answer.

G.E.M. G.E.M.’s new album "Revelation" has completed 14 carefully interpreted letters, 7 letters to heaven and 7 replies from heaven in the name of love. Every Tuesday and Friday at 12 noon, G.E.M.’s new album "Apocalypse" is serialized on various platforms on time, expecting more listeners to join this healing journey of enlightenment!

In February of this year, OpenAI, an artificial intelligence research company, released Sora, a large model of artificial intelligence text generation video. This artificial intelligence system can quickly produce one-minute videos, which can present complex scenes with multiple characters, specific types of actions and accurate details of the theme and background. In March, a feature-length sci-fi movie "Our Terminator Reset Edition" made entirely by AI premiered offline in the United States.

"Our Terminator Reset Edition" has premiered offline in America.

In recent years, with the continuous change of AI technology, the film and television industry has increasingly felt the crisis. Last year, Hollywood writers went on strike, and one of the contradictions was that AI could generate scripts, which threatened the rights and interests of writers. The screenwriter is only one of the affected parts. In an interview with the Beijing News, film and television practitioners revealed that jobs such as atmosphere painters and lens splitters were more impacted by AI.

Will AI threaten or even subvert the film and television industry? The Beijing News interviewed Zhang Nan, a young film director /AI creative artist, and Wang Yu, a photography director (masterpiece "Gods Trilogy" and "Golden Age"), and asked them to talk about the opportunities and challenges of AI to the film and television industry. In Wang Yu’s view, although AI technology is constantly iterative and updated, and the technology is becoming more and more mature, it is not life after all and cannot replace the part of human emotion. "Man Jiang Hong" screenwriter Yu Chen said:"Human beings will have limitations and be easily emotional, and our emotional’ defects’ or even’ shortcomings’ are precisely where art meets us".In the face of the menacing AI, Zhang Nan feels that every department in the industry should learn and embrace it with a positive attitude.

It has the greatest impact on the basic production level of the film and television industry

Some time ago, Zhang Nan watched the clip of "Our Terminator Reset Edition" produced by AI. "I feel that it is more like a performance art, and its perception is definitely not as good as that of a real-life movie, but it puts forward the possibility that the movie made by AI can be close to the work made by a real person in terms of atmosphere or overall perception."

Zhang Nan began to pay attention to AI very early. In 2022, an AI painting tool, Midjourney, was launched abroad, which can directly generate pictures with words. At that time, Zhang Nan had an intuition that AI would definitely bring an innovation in the image industry, so he quickly studied the technology of generating pictures from words and generating videos from pictures. Basically, he has used all kinds of AI tools on the market, which is considered as a group of people who used AI earlier.

The AI painting tool Midjourney has been updated to the sixth generation.

In Zhang Nan’s view, the update iteration of AI technology is particularly fast. Last year, some information was sent every two or three weeks, and it was usually updated once a month or two. Take Midjourney as an example, the product has been updated to the sixth generation, and the seventh generation is also being announced in advance. It is said that there will be functions comparable to Sora. The rapid development of AI technology has had a direct impact on the film and television industry.

Zhang Nan thinks that at present, the occupations that AI has the greatest influence on the film and television industry are atmosphere painters and lens splitters, and this most intuitive design department may suffer the greatest impact. In the past, it took five people to draw a film split, and it took a month or two to draw a film split. Now ChatGPT can make a more accurate split. Before making a better atmosphere map, the cost of a map should reach 10 thousand yuan, and the cost of all kinds of communication time is also very high, so the time and funds are burning. And this is a very key department, once the atmosphere map in the early stage is not good, it may affect the future shooting and the reference of the visual effects department in the later stage. However, with AI, hundreds of atmosphere maps can be generated relatively quickly, and finally, one is chosen to continue to optimize the details based on the main creation aesthetics. The whole link is clear, which greatly saves time and manpower for each department.

With the further development of AI, photographers, composers, actors and visual effects departments are under greater pressure. Zhang Nan made several videos with AI, that is, composing music with AI, "which can reach the level I want".The photography department doesn’t need to shoot, and it doesn’t need to find an outreach to see the scenery. What kind of scenery is needed, AI can make it, saving a lot of costs. Actors may also be replaced, and now AI is developing rapidly in character micro-expressions and lines. In the later visual effects department, AI digital landscape painting can be done now, and the model problem will be solved as soon as possible when the computational power is improved. The animation department in the later period has been hit hard, because it is not necessary to adjust frame by frame, and many animation software has also joined the AI module.

With the layered iteration of AI technology, it may hit the director and screenwriter level in the future. Zhang Nan said that the so-called impact does not mean that you will definitely lose your job, but that AI will impact the work itself. Nan made an analogy. In the past, when the car came out, the coachman didn’t lose his job. Many people went to drive the car, but the horse was unemployed. After AI technology comes out, some people will definitely be impacted, but as long as they study and transform seriously, they will still do better than inexperienced people.

According to photographer Wang Yu, with the development of AI technology, the more basic it is in the film and television industry, the easier it is to be replaced. The innovation of AI technology is like the industrial revolution, but it is faster than the industrial revolution, and it is a geometric growth. It is difficult for a person to see 1000 movies for reference, but AI will be very fast, and the communication cost will be greatly reduced and the speed will be greatly improved.

An atmosphere map full of China traditional artistic conception made by AI. Cartography Zhang nan

Take the photography department as an example. Before the film was digitized, only the photographer knew what he was shooting. After the digitization, the department heads and producers of this group all knew what he was shooting and could judge it, which changed the logic of shooting. After the green screen shooting, the photography department needs to communicate with other departments, and there are many unknown and uncontrollable factors. But when virtual shooting in the future, it will change a creative way and imagination path, and photographers should learn this knowledge in advance.

At that time, when filming the trilogy of gods, the crew tried virtual shooting, but it failed for various reasons. As a photographer, Wang Yu said that all the visual effects shots and action shots were basically previewed dynamically, but they were two-dimensional and rough, and the effect would be more realistic with the help of AI.

What cannot be replaced is human emotion.

In Zhang Nan’s view,At present, the people who are instructive in aesthetics in every department of the film and television industry are irreplaceable by AI. In the future, AI may be able to replace some pure human departments, such as mechanical departments, equipment departments and Weiya departments, but department heads cannot be replaced because AI has no aesthetic judgment. Is this picture aesthetic or even market demand? In the end, it’s up to someone to make a decision."To take an extreme example, in medicine, AI can’t sign for relatives to take risks, and the ultimate responsibility still needs to be borne by people." Zhang Nan said that at present, it is impossible for all departments in the film and television industry to be replaced by AI, but people’s work places have changed. Maybe art doesn’t need to go to the scenery all day and hand it over to AI, but whether this scene is approved by the director or the art design will finally be left to the creative director to choose.

Wang Yu believes that although AI technology is constantly being iteratively updated and matured, it is not life after all, but it is unintentional."AI still depends on people to command, it can’t replace people’s hearts, this is the most fundamental place",Wang Yu said, AI will always be a tool, just saying how far this tool can develop in the end. Just like in Nolan’s film Oppenheimer, before the atomic bomb initiation test, General groves asked Oppenheimer, "What is the probability that we will destroy the world?" Oppenheimer replied, "Almost zero." AI is the same problem. Even if AI relies on unlimited data calculation, it can’t reach the emotional depth of live-action movies in the end.

Yu Chen, the screenwriter of "Man Jiang Hong", said in an interview with the media a few days ago that AI will not make mistakes in language logic, but it will be relatively rudimentary in content logic, so it is difficult to create a stable story with causal development, and it cannot reach the level of narrative art.. Maybe in the next few years, it will become a very important tool, because its computing power is unmatched by human beings, but when it comes to emotions and values, AI will be make a fool of oneself. In Yu Chen’s view, the closer to the level of comprehensive thinking and planning, the more difficult it is for AI, and the more specific work, the easier it is to be replaced.

In the movie "The Shawshank Redemption", the hero Andy plays the opera in the broadcast room of the prison. Because it touches human nature, AI is difficult to create at present.

Yu Chen cited a passage from the movie The Shawshank Redemption as an example: Andy, the hero, regardless of the penalty, went to the prison broadcast room to play Mozart’s opera "The Wedding of Figaro", and the inmates outside were hit by this sudden song and immersed in it. Logically speaking, it doesn’t make much sense for Andy to do this, because he will definitely be beaten and grounded afterwards. It is difficult for AI to create such a paragraph that touches human nature. Yu Chen said:"Human beings will have limitations and be easily emotional, and our emotional’ defects’ or even’ shortcomings’ are precisely where art meets us".

In Yu Chen’s view, asking questions will be a very important ability. In the future, a very important career may be an AI questioner. It is particularly important to be able to ask questions well and come up with very effective and interesting results.

It may be too early to say that AI technology will subvert the film and television industry.Sora has just broken through the limit of making a one-minute video, but it is still not stable, and it is still far from making a film with pictures, stories and characters, especially a feature film with thoughts and feelings.Technology will not only replace some tools, but also create new industries and new jobs. As long as AI has no independent consciousness, all subjective content will eventually fall on people. The film and television industry welcomes the embrace of new technologies. As long as ideas are unique, they cannot be replaced, because the most fundamental difference between humans and animals is that they can use and make tools.

Will give different aesthetic works for individuals.

So far, Zhang Nan has made six short videos with AI. "When I made the first film, AI was still not perfect, and then it got better and better. You can see from the videos I made that AI technology is really developing." Recently, Zhang Nan released these short videos in bilibili under the screen name of "Little Bear", and the number of hits of the album has exceeded 200,000.

These two or three-minute videos are almost all made through AI, including music. Dubbing is done by Zhang Nan’s voice plus the voice generated by AI. He usually takes time to do a little, and he can do it in a week at the latest. If he concentrates on it, he can finish it easily in two or three days, but he still needs fine tuning.

Zhang Nan thinks that AI has another advantage, that is, when making videos, you don’t have to think clearly before you start, because AI will give you some inspiration. For example, you have an idea in your mind, but you haven’t figured out the specific picture yet. After AI gives a specific picture, you can always adjust your idea according to the details inside, which is a kind of communication and promotes the progress of thinking.

In Zhang Nan’s latest video "Revenge of the Prince of the Meow Star Right Tour" made with AI, there are two shots with real material. He wants to try to put AI and the real shot together, and will it be inconsistent in perception? The result proves that the viewer can’t see it at all. "Although AI is immature at present, it is entirely possible if we use real shot plus AI to complete a movie." Zhang Nan specially emphasized.

Film and television atmosphere map made by AI. Cartography Zhang nan

Regarding the concept that AI is a super tool, Zhang Nan felt that he didn’t quite agree with it in the process of using AI. "If it is a tool, I will build an axe, fully knowing that this axe will help me cut down trees, but AI is not, because it is multimodal, can adapt to different industries, has a set of neural networks, can think and even learn by myself." Zhang Nan said that communication with AI should not attempt to control it with data, but communicate.

For example, enter a string of words: a bird is flying in the sky. AI will give many answers, such as how to fly, cloudy or sunny, day or night, and then when you enter the artistic description, you may need to improve your aesthetics, know roughly which artist’s artistic style you want to learn, and then tell AI, AI will search the world’s works about this artist and get what you want. The next time AI generates a similar diagram for you, it will actually know your aesthetic tendency with great probability."AI is also learning a little bit. The same prompt, what I made with my own AI is different from what my friends did."

Zhang Nan thinks,AI will give different aesthetic works for everyone. Therefore, this requires creators to read a lot of books and look at aesthetic things, instead of letting AI guide people. Otherwise, the works made by AI are beautiful, but they are not attractive.Zhang Nan said that as a film, it is very important to return to its textuality and literariness. It is impossible to fool the audience casually. There are too many beautiful things that the audience will see in the future, but thoughtful works are still rare. It depends on how you do it.

Embracing AI with an open attitude may be a brand-new opportunity.

In Zhang Nan’s view, AI will definitely set off a wave of technological revolution, and the film and television industry will bear the brunt. Because all AI shows are mainly images now, this form is the most intuitive and represents people’s basic image demands. In fact, the biggest impact of AI is not film and television, but it is a real big change in politics, economy, science and technology, and military affairs. AI is like a big pipeline, and each department can plug in a straw and draw some of what it needs.

In the face of the fierce AI, Zhang Nan feels that every department in the film and television industry should study it, and use it first without learning too well. "Because no one knows how far AI will develop in the end, whether even the director is not needed in the end, and no one needs it. It is also possible, but we don’t know when that day will come, but now it seems that it will take time."

Zhang Nan has seen a lecture by a representative who is very professional in artificial intelligence in the Asia-Pacific region before. Someone asked him a question: In the face of AI, everyone is very confused. How should we keep our jobs? The man said: Now many scientists all over the world, including sociologists, will be confused. Let’s use it first, then see how it develops, and then let it go.

The Monkey King, the Great Sage of Qitian, made by AI. Cartography Zhang nan

At present, the film made by Zhang Nan has started AI intervention, and now many shots are being tested, and the effect is no different from that of real shooting. "In the past six months, it should be impossible for AI to replace the real lens on a large scale, but it will definitely be in the future." After the more advanced AI like Sora comes out, its next generation will definitely be better, which will greatly shorten the film cycle and improve the shooting efficiency. In this way, directors like it, because they can express their ideas intuitively, and investors like it, which can save money and do better.

In Wang Yu’s view, if people make good use of AI, they can get twice the result with half the effort. If they are afraid of it, it will become your yoke. People always use tools, and can’t be commanded by tools. Just like the fire of Prometheus, the use of fire by human beings is a good tool for human beings, but if human beings are used by fire, it will become a disaster.

After AI is involved in the film and television industry, is it meaningless to shoot? Zhang Nan thinks that some different tracks may be formed in the future, such as the recently released Russian space movie Challenge, which has achieved the feat of real shooting in space. This is an effect that AI can’t achieve so far. When paying tribute to art and taking people’s spiritual beliefs as the driving force, only real shooting is meaningful. If you want to make a pure commercial film, there is almost no problem in presenting it in AI mode. In the future, AI movies may be popular and become an artistic product in the era of equal rights in science and technology. Everyone can create them, but the level must be high or low, forming a pyramid structure, and the corresponding track is to create another pyramid with real shots.

For screenwriter Chen Yu,Now is an era in which challenges and opportunities coexist. Whether it is the change of science and technology or the change of society, everyone should go deeper and accept this change, or they will be eliminated. Generally speaking, we should have a more open attitude and a positive attitude to look at AI technology, which can force the creators and eliminate some mediocre creations. From another perspective, this is a brand-new opportunity.

Beijing News reporter Teng Chao

Editor Huang Jialing

Proofread Zhai Yongjun

Sit on the lecture table for a while, and stand on the stool for a while … Recently, a rare scene appeared in a scientific fitness lecture for the elderly held in Sanmenxia City, Henan Province.

In the lecture, Li Wuqiang, president of Sanmenxia Wuqiang Chinese Medicine Hospital, gave on-the-spot teaching from the protection of knees, cervical vertebrae, shoulders and other parts of the elderly in sports to the selection of physical fitness programs for the elderly. In order to make everyone understand clearly, see clearly and practice easily, Li Wuqiang demonstrated while explaining. Under the principle of "different from time to time, different from person to person and different from illness", he adhered to the safety line of "scientific method, step by step", so that everyone could learn and practice together, master the essentials of action, and let the lecture really learn.

Zhao Yibang, Deputy Director and Secretary-General of Sanmenxia Old People’s Sports Working Committee, said: "In order to ensure the scientific and practical nature of this scientific fitness lecture for the elderly, the Municipal Old People’s Sports Association chose to hire experts who have made great achievements in the research of old people’s physical fitness. Many elderly people at the scene said,’ I hope to share such a high-level lecture with more elderly people’. Therefore, we will sort out the recorded lecture videos and live broadcast materials and send them to as many elderly sports and fitness groups as possible in the city, so that more elderly friends can share the’ dry goods’ of scientific fitness for the elderly. "

In recent years, Sanmenxia Old People’s Sports Association creatively implemented the "five-action mechanism" of Henan Old People’s Sports Association, which greatly stimulated the enthusiasm of the majority of the elderly to take the initiative to exercise, and the tide of "I exercise, I am healthy, I am happy" for the elderly has become a common practice. Holding a health lecture with the theme of "scientific fitness", strengthening the propaganda, education and popularization of scientific fitness knowledge among the elderly people, eliminating the influence of "fitness misunderstanding" in cyberspace, and preventing sports discomfort, sports injury and even sports injury caused by non-scientific sports such as inappropriate sports and excessive intensity sports will greatly protect the fitness enthusiasm of elderly friends and the healthy development of sports fitness for the elderly. (From March 20th, China Sports Daily, 06 edition)

Special feature of 1905 film network The National Day holiday has passed, and the film National Day file also ends with the holiday. This year’s National Day movies are crowded and lively, and their popularity continues to this day, and the box office performance is very excellent. Up to now, the box office in October has exceeded 5.4 billion.

In addition to the box office results, during the holiday, there were nearly 200 topics related to the National Day file, and netizens actively participated in the discussion of the National Day file. Among them, there are more than 100 hot searches, and the content of the film, the main creation and the real history have become the focus of everyone’s attention. This program invited Zhang Jinfeng, deputy editor-in-chief of China Film News, to review this year’s National Day movies through Weibo Hot Search.

During the National Day period, various Weibo hot searches related to movies were born, which made the audience see the fiery scene of China film market again, representing that the film returned to the audience’s field of vision. What makes this grand occasion come true is the charm of the National Day movie itself. Zhang Jinfeng said: "Looking back at this year’s National Day file, although I also guessed some hot searches, I feel that I didn’t guess it myself, but the strength of the film itself led the audience into the cinema. Taking two films as the core, a number of hot searches have emerged, which are actually the charm of the films themselves. It has attracted the love and recognition of the audience, and at the same time it has caused them to think a lot. "

Source: Movie Changjin Lake Weibo

In the previous program, Zhang Jinfeng predicted the hot search that the National Day file might be born, and many of them were successfully guessed. However, there was a hot search that surprised and excited him. The hot search topic was "What is the inverse decline of the box office", which mainly described the special phenomenon that the box office in The Battle at Lake Changjin rose instead of falling after the premiere.

According to the usual market rules, The Battle at Lake Changjin, which was released on September 30th, will get the highest single-day box office on October 1st, the first rest day after the release, but in fact, The Battle at Lake Changjin "fell" for six consecutive days, that is, it continued to rise, which is unprecedented before.

Source: Time Weekly Weibo

As for why the "reverse decline" is emphasized, Zhang Jinfeng explained: "With the golden schedule, the daily box office decline is a normal market law. For example, an ordinary film is shown on Friday, because Friday is a working day, so it is generally welcomed on Saturday, which has the highest box office on a single day. Sunday is less than Saturday. However, if a film is getting higher and higher every day, and it is a large-scale head film, if the leader is getting higher and higher every day, it is undoubtedly beyond the market rules in the market. The Battle at Lake Changjin’s popularity is entirely based on its own strength to create a miracle that violates the laws of the market. You can’t see the significance of’ going up’, but if you go down, you can feel the strong market penetration and wide audience influence of this film. "

In addition to the hot discussion about The Battle at Lake Changjin’s box office results, the performance of the film’s main creation has also been frequently searched. Including the performances in the film and others. Zhang Jinfeng affirmed their performances: "Jackson Yee well showed the growth process of ordinary soldiers from immaturity to becoming qualified or even excellent volunteer soldiers. I think he went to a higher level through this film. Hu Jun made the image of tripterygium wilfordii unforgettable, especially at the moment of final sacrifice. In addition, this sven role is also very well shaped. "

In addition, a hot search in The Battle at Lake Changjin touched many people deeply, saying that "girls go home to taste frozen potatoes after watching Changjin Lake". The background of this hot search is a girl in Yunnan. After watching the story of The Battle at Lake Changjin volunteers eating frozen potatoes, in order to experience the hardships of the volunteers, she found frozen potatoes to try. After eating one bite, she realized that the happy life is hard-won, and it is the struggle of the volunteers.

These hot searches reflect The Battle at Lake Changjin’s social influence, and it has achieved "breaking the circle", allowing more viewers to pay attention to more real details of the history of the War to Resist US Aggression and Aid Korea. Some hot searches, such as "the soldiers in the battle of Changjin Lake were frostbitten and amputated but no one cried", aroused the audience’s inner reverence for the volunteers.

In addition to The Battle at Lake Changjin, there are other films that have also entered the hot search, including those that are relatively stable, and their hot search focuses on four directors. Zhang Jinfeng thinks: "The Battle at Lake Changjin is so powerful that it obscures some light of Me and My Father. Me and My Father is a very balanced film with very high overall quality."

Other National Day films, such as youth films starring newcomers and some parent-child movies, have relatively few opportunities to get on the hot search. There was a hot search about word-of-mouth in "Five Boys Drowning in the Water", but unfortunately it didn’t ferment.

Zhang Jinfeng is optimistic about this: "I believe that there will be a long tail effect behind the climax of the National Day market, and films will receive their own ideal box office. I think that China movies or National Day files are not only satisfied with hot search, but China filmmakers can find the attention and concerns of the audience through various hot searches and constantly calibrate their creative direction. "

Weibo Hot Search reflects the prosperity of China film market from one aspect. Hot search is not only a platform for the audience to discuss, but also a window for China filmmakers to observe the audience’s preferences. Through hot search, filmmakers adjust their creative mentality, and constantly introduce more masterpieces to keep China films at the forefront of hot search forever.

Today’s film reviewDirector observation

Before, I was worried that the National Day Preview program was exaggerated, but I didn’t expect that The Battle at Lake Changjin’s excellent performance completely exceeded everyone’s expectations, and it really brought the film back to the focus of everyone’s discussion after dinner. Four years have passed since "Wolf Warriors II" occupied the top spot in the domestic movie box office, and I hope it can really change hands this time. I also hope that the remaining two months of this year can make better achievements through the momentum of the National Day file. Go! (Ma Hongyu, director of Today’s Film Review.)

code abbreviation Today’s price increase or decrease (%) Today’s turnover rate (%) Semiannual line (yuan) Latest price (yuan) Deviation rate (%) 301025 20.02 12.24 10.52 11.51 9.41 002148 9.93 1.87 5.62 6.09 8.30 603085 9.09 5.70 9.67 10.44 7.92 002361 9.94 5.56 3.69 3.98 7.72 002058 10.03 11.07 11.83 12.73 7.57 600844 10.00 5.16 3.00 3.19 6.25 002213 8.92 14.68 13.00 13.80 6.17 002825 10.00 7.65 7.67 8.14 6.07 838971 Tianma new materials 6.42 16.16 10.67 11.28 5.75 600452 5.80 1.69 12.27 12.95 5.52 603377 10.09 11.59 4.56 4.80 5.15 000506 9.90 17.11 4.04 4.22 4.48 600511 5.32 2.23 29.93 31.26 4.45 002419 4.76 4.35 5.29 5.50 4.05 002871 4.32 12.86 10.22 10.63 4.01 601999 5.18 5.96 6.84 7.11 3.98 301020 5.05 6.00 19.62 20.38 3.87 000603 6.17 3.83 11.44 11.88 3.81 600990 10.03 4.92 18.82 19.53 3.75 603648 5.48 6.05 9.48 9.82 3.59 300033 6.09 6.56 142.35 147.30 3.48 300063 6.16 19.27 5.67 5.86 3.38 605222 5.62 1.36 18.05 18.60 3.05 002377 3.25 9.14 2.47 2.54 2.92 300324 5.99 6.68 3.27 3.36 2.90 002862 10.03 7.09 16.00 16.46 2.88 000736 5.26 5.09 10.50 10.80 2.86 300629 3.56 4.48 19.27 19.77 2.58 430300 Guang Chen medical treatment 5.51 5.83 9.90 10.15 2.57 000881 10.08 3.14 6.92 7.10 2.54

Beijing, March 20 (Reporter Jiang Peng) Actively promote and implement the goal of "double carbon" and realize the green energy revolution is still the focus of the "two sessions" in 2024. The Report on the Work of the State Council Government in 2024 proposes to promote the green transformation of industrial structure, energy structure, transportation structure and urban and rural construction and development. Implement the strategy of comprehensive conservation, further promote the energy revolution, control the consumption of fossil energy, and accelerate the construction of a new energy system.

As a key area to achieve the goal of "double carbon", the automobile industry has always been one of the keys to the green transformation of practical industries. During the "two sessions" in 2024, representatives of the automobile industry made suggestions and suggestions on reaching the standard of "double carbon", including suggesting the establishment of a unified product carbon footprint management system for the automobile industry and exploring the establishment of an all-solid-state battery standard system.

In recent years, new energy vehicles have become an important carrier and key implementation of "double carbon" standards. In addition to electrification, hydrogen energy has also received attention.

As early as March 23, 2022, the National Development and Reform Commission and the National Energy Administration jointly issued the Medium-and Long-Term Plan for the Development of Hydrogen Energy Industry (2021-2035) (hereinafter referred to as the Plan), which clarified the energy properties of hydrogen and made it an integral part of the future national energy system, giving full play to the clean and low-carbon characteristics of hydrogen energy, and promoting the green and low-carbon transformation of energy-consuming terminals such as transportation and industry and industries with high energy consumption and high emissions.

This made Hyundai Motor Group, which ranked the top three in the world in sales for two consecutive years, smell the opportunity.

Three characteristics

The development of hydrogen energy in modern automobiles has three main characteristics.

The first is that the planning and layout are early and the products are mature in commercialization. As early as 1998, Hyundai Motor set up a fuel cell development department, and in 1999, Hyundai Motor cooperated with project mercury to develop hydrogen fuel vehicles.

In 2000, Hyundai Motor started Polaris project in conjunction with G7 project of South Korean government, and began to independently develop hydrogen fuel cell vehicle system. In the same year, Hyundai Motor introduced the first hydrogen-fueled vehicle product, Santa Fe FCEV, which became the first hydrogen fuel cell vehicle in Korea.

In 2005, Hyundai Motor brought the first fuel cell bus in the field of commercial vehicles, realizing "taking business at the same time" and promoting the development of hydrogen energy.

In 2013, Hyundai Motor released the world’s first mass-produced hydrogen fuel cell vehicle IX35FCEV; In 2018, NEXO, a modern new generation of hydrogen fuel cell SUV, came out …

Up to now, Hyundai Motor has established bases in South Korea, Europe, the United States, etc., not only launching a series of hydrogen fuel vehicle products, but also establishing a complete hydrogen fuel cell energy system, owning the exclusive brand HTWO of hydrogen fuel cell system, which has certain advantages in technology and scale.

This is also the second feature.

For example, NEXO launched in 2018 is equipped with the newly developed new generation fuel cell system. Compared with ix35 FCEV, NEXO has a 25% acceleration capability, greater torque and a 40% cruising range. Under NEDC standards, the cruising range under comprehensive working conditions exceeds 800 kilometers.

(Photo courtesy of the manufacturer, issued by Yangguang. com)

It has also been recognized by the market. After listing, it has successively surpassed Toyota Mirai and Honda Clarity to become the best-selling hydrogen fuel passenger car. As of October 2023, the cumulative sales volume of NEXO in the world exceeded 37,000.

In the field of commercial vehicles, including South Korea, Switzerland and the United States, Hyundai Motor has put hydrogen fuel cell heavy trucks into operation.

It is precisely because of the leading technology and deep accumulation that Hyundai Motor no longer meets the need to produce fuel cell vehicles limited to travel, but tries to provide a complete intelligent mobile travel solution, which has become the third feature of Hyundai Motor’s development of hydrogen energy.

In the field of transportation, modern automobile hydrogen energy automobile products have achieved "heaven and earth". In the field of automobile, apart from ordinary consumers’ travel, Hyundai Motor brings the solution of hydrogen unmanned transport vehicle in the fields of port transportation and logistics.

In the air field, in May 2022, Hyundai Motor announced the multi-rotor UAV "Project N" based on the development of hydrogen fuel cell system for research and development.

In terms of infrastructure, Hyundai Motor previewed the modern automobile hydrogen fuel cell power generation system as early as 2019, which can be used as a charging infrastructure to charge two electric racing cars at the same time; On September 7, 2021, Hyundai Motor Group’s hydrogen day conference showed mobile hydrogen refueling station facilities and emergency rescue vehicles.

In addition, in 2017, Hyundai Motor released the design scheme of a new generation of fuel cell vehicles, and started to operate the hydrogen energy project "Hydrogen Energy Residence" located in Yeouido, Hanjiang Park, South Korea, and further expanded the use scenario to residential buildings to promote the construction of a "hydrogen energy society".

According to the plan, Hyundai Motor will take the lead in becoming the first automobile manufacturer in the world to equip all its commercial vehicles with hydrogen fuel cell systems in 2028. By 2030, it will aim to achieve the price of hydrogen fuel cell vehicles equivalent to that of pure electric vehicles, ensuring competitiveness in the price field.

Hyundai Motor Group proposes to popularize hydrogen energy in transportation and various fields by introducing new technologies by 2040, and to help build a global "hydrogen energy society" by 2040.

China market is indispensable.

Help "double carbon" reach the standard

According to the Plan, from the domestic perspective, China is the largest hydrogen producer in the world, with an annual hydrogen production of about 33 million tons, of which about 12 million tons meet the quality standards of industrial hydrogen, which has great potential in the supply of clean and low-carbon hydrogen energy.

Hydrogen energy is also strong in the automobile industry. Relevant statistics show that in 2023, China surpassed South Korea and the United States with 5,805 hydrogen fuel cell vehicles, becoming the largest single market for hydrogen vehicles in the world.

Strong demand, huge potential and the supporting role of "double carbon" make the prospect of hydrogen energy promising. However, how to accelerate the application demand of hydrogen in various fields, how to ensure the terminal use of hydrogen in infrastructure and accelerate the large-scale deployment of hydrogen to make it cost-competitive have become three major challenges for the commercialization of large-scale hydrogen energy industry.

With a complete set of hydrogen energy solutions, Hyundai Motor began to lay out the China market.

Actions are earlier than words. On the one hand, Hyundai Motor shows its technical strength and heritage through the introduction of automobile products, and seizes the automobile market.

In 2018, NEXO was brought to China Electric Vehicle committee of 100 Forum for display. In order to be closer to the consumption in China market and comply with the use regulations of China, Hyundai Motor brought the NEXO China version in November 2021, and obtained the license of Beijing New Energy Vehicle in April 2022, and gradually started the commercial trial operation.

It is reported that the new car has a maximum power of 161 horsepower (120kW) and a maximum torque of 395Nm. Under the condition of full hydrogen, the cruising range of CLTC-P is 550 kilometers, which can meet the needs of users for daily travel and self-driving travel, and at the same time it can be filled with the required hydrogen in 5 minutes.

On the other hand, the strategic layout is to establish the "HTWO Guangzhou" base. In December 2019, Hyundai Motor signed a memorandum of understanding with the Guangdong provincial government, and conducted site selection, market research and other processes to enter the hydrogen fuel cell market in China, and negotiated the detailed plan for establishing the factory. This is the background of the "HTWO Guangzhou" base.

(Photo courtesy of the manufacturer, issued by Yangguang. com)

In January 2021, Hyundai Motor established Hyundai Motor Hydrogen Fuel Cell System (Guangzhou) Co., Ltd., and announced the establishment of the first "HTWO Guangzhou" base established by Hyundai Motor Group in the world, which integrates R&D, production and sales of overseas hydrogen fuel cells.

Subsequently, on March 2nd, "HTWO Guangzhou" started construction and was completed on June 1st, 2023. The new base includes a hydrogen fuel cell system production plant, a research and development center and an innovation center, which keeps a leading position in scale and advanced technology introduction.

The base covers an area of over 200,000 square meters, and it is planned to produce 6,500 sets of hydrogen fuel cell systems annually. It is reported that this battery system has won the title of "Ward’s Top Ten Engines" and has the characteristics of modularization, simplification and light weight. The rated power of the system is 90kW, the storage temperature is-35-75 C, the working environment temperature is-30-45 C, and the power generation efficiency can reach over 64%.

According to the modern automobile plan, it will continue to actively participate in the demonstration operation of fuel cell vehicles mainly commercial vehicles in various ways, and will also provide the world-leading hydrogen fuel cell system for hydrogen fuel cell passenger cars in China, as well as ships, rail transit, power generation and other fields.

Based on this, Hyundai Motor has brought more scenarios of hydrogen energy solutions to the industry, such as strengthening cooperation with Guangzhou Hengyun Group and Guangzhou Wen Yuan Zhixing Technology Co., Ltd., accelerating the creation of the world’s first unmanned hydrogen energy vehicle demonstration zone, creating demand in the fields of engineering vehicles such as hydrogen fuel cell unmanned sanitation vehicles and network car, and cooperating to promote vehicle development, manufacturing, demonstration, promotion and operation;

For example, we will promote cooperation with Guangzhou Hengyun Group and Guangzhou Development Zone Transportation Investment Group, and carry out services such as providing hydrogen fuel cell car rental services to vehicle operating companies and terminal vehicle companies for the ecology of hydrogen energy industry, innovating supply chain breeding models and operating fields.

At present, the development of hydrogen energy is still in the stage of scene application exploration and industrial commercial promotion. Hyundai Motor has cooperated with the government and enterprises in China to provide different solutions for multi-scene and full-trip, so that the development of hydrogen energy can enter a deeper stage of industrial practice, and the Chinese plan is given, which plays a supporting role for the "double carbon" standard.

　　Xinhua news agency, Beijing, April 23 rd, sports radio is not spring. In the fifth round of the AFC Champions League, although the defending champion Guangzhou Evergrande went out ahead of schedule, Shanghai Shanghai and Shandong Luneng advanced ahead of schedule, and Jiangsu Suning’s hope of promotion still exists, and the grand occasion of three super league teams qualifying for the AFC Champions League may appear.

　　This is just the opposite of the long-standing bitterness: the boat of China football is often turned over in the nostalgia, anger and tears of Chinese people.

　　All this is based on making up your mind and making a thorough reform, which is also the inevitable choice for this boat to set sail again.

　　Change is happening! From March last year, the Overall Plan for the Reform and Development of Football in China (hereinafter referred to as the Plan) to April 11 this year, the Medium and Long-term Development Plan for Football in China (2016— "2050" (hereinafter referred to as "Planning"), China’s football reform has gone through a year, and Chinese people are delighted to find that the professional league is good-looking, the China Football Association is "decoupled" from the administration, the copyright of the event has been sold at sky-high prices, the women’s football team has returned to the Olympic Games after 8 years, and the men’s football team has entered the final round of the Asian preliminaries after 15 years … …

　　Rome can’t be built in a day, and China football can’t be built overnight. Although the one-year reform is short-lived, it is the "preface" of a big article. The foot correction that has been well started has been making continuous efforts for a long time, and it has begun to let the Chinese people see the hope of revitalizing football and start to find the feeling of "first love" with football!

　　New layout, new revolution

　　The year 2015 is the year of the new layout of China football and the start of a new revolution.

　　On February 27th, 2015, the 10th meeting of the Central Leading Group for Comprehensive Deepening Reform deliberated and adopted the Overall Plan for Football Reform and Development in China. It is the first time in the history of new China to formulate a programmatic document on national reform specifically for a single sport!

　　Behind the unprecedented attention, strength and determination of the central government to football reform is the horrible reality of football in China. When football has surpassed the sports category and played an increasingly important role in intercultural communication, national soft power and national gain, China football once became a dye vat of Chinese people’s scorn in the process of fake gambling, the national team’s repeated record of failure and the rapid shrinking of football population.

　　Reform is the only road to salvation, and it is also a road full of thorns. It is not easy to play a small football with 11 players. A strong football country needs a scientific management system, a strong youth training system and strong logistics support. Football is a small sparrow with all aspects, a microcosm of China society. The profound significance of its reform is not only a football or China sports.

　　Be brave after knowing shame! With the issuance of the "Program", an unprecedented and vigorous football reform curtain has been opened. The "Fifty Articles" include powerful measures in sports, education, finance and taxation, public services, etc., and open the knife to "hard bones"!

　　— — "No distinction between management and running, no distinction between government and enterprise" is the "culprit" that restricts the development of football in China. On August 17th, 2015, the Office of the Inter-Ministerial Joint Conference on Football Reform and Development in the State Council issued the Adjustment and Reform Plan of Chinese Football Association. In February 2016, the "Football Sports Management Center" was cancelled, and the China Football Association was "decoupled" from the State Sports General Administration and became an independent corporate body. The reform of local football associations also started, and Guangzhou Football Association took the lead in responding.

　　— — Some "century-old clubs" in Europe are very important for the healthy development of football, while it is not uncommon for clubs in China to be displaced and renamed and resold frequently, which seriously affects the stability of football foundation. After January 10th, 2016, China Football Association will no longer approve the transfer of clubs across registered associations. A "rooted" club will help to cultivate football culture and build a "century-old shop" of China Club.

　　— — Football should start with dolls. The Ministry of Education, together with the National Development and Reform Commission, the Ministry of Finance, the State Administration of Press, Publication, Radio, Film and Television, the General Administration of Sports, the Central Committee of the Communist Youth League and other departments, established the "National Youth Campus Football Work Leading Group". In July 2015, the Ministry of Education and other six departments issued the "Implementation Opinions on Accelerating the Development of Youth Campus Football", taking the development of campus football as an important measure to cultivate people. In 2015, a total of 8,627 characteristic schools and 38 pilot counties and districts of campus football were selected. At present, there are 16,186 national, provincial, city and county campus football schools.

　　— — The broadcast fee is the main income source of professional leagues in many countries, and the long-term ineffective protection of the copyright of the games has also led to the lack of stable income and serious losses of professional clubs. In the 2015 Super League copyright bidding, Sports Olympic Power (Beijing) Sports Communication Co., Ltd. won the all-media copyright for the next five years for 8 billion yuan, which was a key step in the professional development of the league.

　　At the same time, the training of coaches and referees has been further strengthened. In July 2015, Chengdu Institute of Physical Education established a football department, and amateur football leagues across the country were in full swing. China Football Association formed eight permanent national teams and strengthened the echelon construction of national teams … …

　　Cai Zhenhua, deputy director of the State Sports General Administration and chairman of the China Football Association, said: "In 2015, 24 major tasks were completed in just four or five months. And ‘ Complete ’ More refers to taking the first step, not to say that the entire reform plan has been completed, because the reform is on the road, and it is necessary to continuously refine and deepen and finally solve the problem. "

　　"positive energy" and "going up"

　　Over the past year since the introduction of the Foot Reform Program, the China Football Association and relevant departments have made efforts in 26 tasks and 82 tasks a year, and achieved six major results, including the major move of "delisting" the Foot Management Center and decoupling the Football Association. The men’s and women’s soccer national teams, which represent the highest level of football in China, entered the Asian Top 12 World Cup preliminaries and the Rio Olympic Games, respectively, thus boosting the public opinion environment of the whole industry and presenting a rare "positive energy atmosphere".

　　Among them, the reform progress that can be regarded as a milestone in the history of sports in China is the "delisting" of the Football Management Center of the State Sports General Administration in February this year. This means that the Football Association is basically decoupled from the General Administration, and the organizational structure of "two brands and one team" has become a historical term. For a long time, the management of the Football Association has been criticized for not distinguishing between politics, society and management. A series of problems, such as "amateurs leading experts", have become obstacles to the development of football in China. However, after the decoupling, the management system of China Football Association has been initially straightened out, and it has autonomy in personnel recruitment, salary system, foreign affairs visits, financial and market development, and the selection of coaches for national teams. It is expected to make steady progress towards a professional, professional and international management model. Although there are inevitably entanglements in personnel and other aspects, this general direction cannot be denied.

　　With the adjustment and reform of management institutions, the "policy spring breeze" of the foot reform program has also driven the industry and market to prosper. Under the way of public bidding, Sports Olympic Power purchased the all-media copyright of Super League from 2016 to 2020 for 8 billion yuan, which broke the long-standing monopoly of broadcasting rights and alleviated the problem of low broadcasting fee income that affected the survival of the club. This "brush screen" has brought good news to the headlines, and also brought a golden opportunity for the development of the league. For a time, the enthusiasm for capital to enter the football field was unprecedentedly high. On the one hand, it invested heavily in signings at the club level, and the winter transfer fee of the Super League was the largest in the world, which "shocked" the world football, and also initially improved the appreciation of the league and greatly increased its influence; On the other hand, the development of league business and "internet plus" have promoted the rapid development of football industry, and new industrial formats such as game data and mobile APP have emerged.

　　In the excellent environment of China football "going up" as a whole, "Planning" came into being at the right time. As the first blueprint with a clear timetable in the history of football in China, the plan shows the courage to take responsibility. With the three-stage goals and tasks of 35 years, the "tomorrow of China football" is no longer out of reach, and it also brings policy guarantee for the sustainable and healthy development of the whole industry.

　　It is quite encouraging that before the release of the plan, the men’s football team entered the final round of the Asian preliminaries after 15 years, and the women’s football team returned to the Olympics after 8 years. The insiders believe that although the two teams’ qualifying seems to have luck, there is still a strong guarantee and promotion of "full reform bonus" behind it, which can be called a manifestation of "working together and helping each other in the same boat".

　　In addition to these remarkable achievements, there are many "big moves" with obvious results in the first year of foot reform — — The "window" of the club’s transfer in different places was permanently closed, and the overall phenomenon of unpaid wages was reduced by 80%; Campus football has developed rapidly, with 8,627 characteristic schools, 38 pilot counties (districts) and 3 comprehensive reform pilot areas selected to train 8,000 football teachers. With the steady progress of local football reform, Guangzhou Football Association has been decoupled from Guangzhou Sports Bureau … …

　　These advances have highlighted the efficiency of the concerted efforts of all parties in the year of foot reform, and also brought confidence and determination to resolutely push forward the 37 tasks and 105 tasks to be carried out in the year of foot reform deepening in 2016, as well as "gnawing" the "hard bones" in Cai Zhenhua’s mouth.

　　Strive for success for a long time.

　　"Planning" has outlined the development path of China football for 35 years.

　　For a long time, China football has a long way to go, but looking forward to the future, China football people are full of confidence.

　　There are long-term, mid-range and close-range, as well as goals, methods and processes. This is an exciting timetable and a bright road map.

　　According to the Plan, the following objectives should be achieved during the Thirteenth Five-Year Plan period, that is, before 2020.

　　Football population: The number of primary and secondary school students who regularly participate in football in China exceeds 30 million, the number of people who regularly participate in football in the whole society exceeds 30 million, and the number of football venues in China exceeds 70,000.

　　Professional football: cultivate 2-3 first-class and world-famous football clubs in Asia.

　　Social football: 50 cities have established a graded urban amateur football system, and 100 cities have established an urban amateur football cup system.

　　Finance and finance, planning and land, taxes and fees and prices, talents and employment, organization, implementation and monitoring and evaluation … … This series of supporting policies is to support and guarantee.

　　Of course, all these depend on the follow-up and cooperation of various departments at the social management level in China, the solid promotion of regional supporting policies, and the continuous promotion of the reform of the football management system in China. It is even more necessary for every footballer to regard this as a great career for his life, and to overcome difficulties and forge ahead.

　　All these will lay a solid foundation for us to strive to achieve the development goal of becoming a top team in the world in 2030.

　　It is a long-cherished dream of China footballers to become a top team in the world. We have 15 years to fight for it. Children who use football as a toy now will become the leading role of China football in the center of the world stage in 15 years.

　　Behind the "winning eleven", there are relatively sound campus football, social football and professional football systems, active market players, and a considerable football industry and sports industry.

　　… …

　　All persistence will eventually pay off.

　　According to the Plan, 2050 will be the dream-fulfilling moment of China football — — Make every effort to achieve the goal of being a first-class football power, and China’s football will achieve all-round development and make due contributions to world football.

　　This is indeed a distant future, but the best way to predict the future is to create it. (Reporter Zhou Kai Yue Dongxing Wang Haoming Shu Wengong Li Li)

Tencent Wealth Management recently released the Post-90s Financial Management and Consumption Report, which shows that more and more young people prefer to manage their finances through the Internet, and 84.5% of the post-90s people choose the Internet platform, which is far higher than the proportion of traditional financial management channels such as banks. Xu Junzuo (Xinhua News Agency)

Fujian Branch of Agricultural Bank of China has shifted its service focus to mobility and intelligence, providing customers with convenient and fast financial services. The picture shows the employees of Fujian Jinjiang Sub-branch of Agricultural Bank of China handling business for customers through the "super counter". Photo by Liang Zhiqiang (People’s Vision)

　　During the epidemic prevention period, many people stayed at home, and online financial management quietly caught fire.

　　Recently, the data released by Alipay showed that the sales of platform deposit wealth management products increased by over 100%, and the fund subscription trading day increased by 400%. The sales of various online monthly wealth management products showed a "second-empty" pattern, and the live broadcast of wealth management was also widely sought after. What are the new trends in online financial management? Is it a temporary phenomenon or the mainstream in the future?

　　Recently, online financial management is particularly hot.

　　"Today’s income is more than 70 yuan, not bad." Recently, Liu Duo Jr., a Beijing office worker, made a habit of opening Alipay wealth every morning to see the income. "I haven’t bought a fund before. At most, I just put my spare money in the balance treasure, and I earn six or seven yuan a day." Xiao Liu said, "Recently, many colleagues and classmates around me are buying funds and managing money. I am a little moved, so I follow suit ‘ Get on the bus ’ 。”

　　Xiao Liu said that in the past, when she had spare money, she kept regular savings. Although the interest rate was stable, the income was low. "I am usually very busy at work, and I don’t have much time and thought to ponder over financial management, but I am often at home during this time, and I began to study financial management." Xiao Liu smiled. "I didn’t expect it to be so convenient to buy wealth management now. You can buy it directly on Alipay."

　　The data shows that after the Spring Festival this year, the transaction activity of wealth management users on Alipay has increased significantly, and the number of visits to positions and market information has doubled compared with that before the holiday. "We found that many users can’t go out and spend money during the epidemic prevention period, and they will choose to transfer their funds to do some stable financial management." According to the person in charge of Ant Wealth Operation, some regular products with income above 4% have been launched recently, which are sold out quickly after being put on the shelves every day, and the sales volume has increased by more than 100%. "This also reflects that users are more stable in investment under the epidemic."

　　Ms. Zhang from Xuzhou, Jiangsu Province is a veteran of financial management. She told reporters that in the past, it was time-consuming and inefficient to buy financial management at the bank counter. "Wealth management products are becoming more and more common in recent years." Ms. Zhang said, "In the past, when we went to the bank, we just kept a regular deposit. There were not many people who bought wealth management products. In recent years, banks have moved financial management online, which not only improves visibility and transparency, but also improves convenience. "

　　It has been some time since banks moved their wealth management from offline counters to their own online, and a recent change is that a large number of wealth management products from different banks are concentrated in third-party platforms, which has triggered a new wave of buying wealth management and fund products. For example, since February 18th, 30 financial institutions, including ICBC and Agricultural Bank of China, have put nearly 100 explosive deposits and fund products of their own into Alipay "Wealth Management Week", so that users can "buy in buy buy" just by opening Alipay, thus meeting the diversified needs of investment and wealth management. Relevant data show that Alipay has launched more than 1,000 wealth management products through cooperation with more than 300 institutions, and launched wealth management products such as term, fund and gold for investors with different risk tolerance. The risk types are divided into five grades from low to high, and it has accumulated more than 600 million users.

　　According to the person in charge of wealth management business in JD.COM, during the epidemic prevention period, the subscription transaction volume of Jingdong Financial Platform Fund remained at a high level. "The proportion of equity funds in user asset allocation has increased significantly. Taking the new fund as an example, the new fund raising has a hot momentum, which greatly exceeds the previous performance. The amount raised by a single fund has increased by 20 times compared with the past. " According to the person in charge, Jingdong Financial Platform cooperated deeply with financial institutions during this period, and recommended market-recognized star fund managers and products for investors. At the same time, during this period, the user experience is continuously optimized, so that users can enjoy a stable and secure investment and financial management experience without leaving home or staying at home.

　　"Chasing financial live broadcast like a drama"

　　Open Alipay’s homepage and enter the "Financial Week" interface. There are not only stable long-term financial products to choose from, but also high-yield funds and large bank time deposits for consumers to choose from. The long-term insurance wealth management products with an annualized rate of about 4.7% have been sold short, which shows the enthusiasm of consumers.

　　It is understood that behind the recent "second light" of online wealth management products, there is another important factor, that is, there are new changes in the ways and means of recommending wealth management products online, and the live broadcast of wealth management has attracted more users.

　　Xiao Li, who has just worked for a year and a half, has formed financial habits. Xiao Li introduced that in the past, he knew nothing about wealth management products, and he was also confused about buying them. He bought whatever the homepage recommended. Since Alipay started the "Financial Week", there has been a live broadcast of financial teaching almost every day, and Xiao Li’s understanding of financial management is refreshing every day. "I am now chasing financial live broadcasts like a drama." Xiao Li said with a smile, "This has greatly improved my financial management ability and gained a more comprehensive understanding of the market."

　　According to the data from Alipay, since the Spring Festival, nearly one million people have watched the financial live broadcast in Alipay, an increase of 63.8% compared with that before the holiday, and users in Guangdong, Zhejiang and Jiangsu have the highest enthusiasm. "post-90 s" is the main force to watch the live broadcast of financial management, accounting for nearly 40%; Nearly 13% of the live audience are middle-aged and elderly, and their enthusiasm for learning financial management knowledge is also high.

　　Lack of professional knowledge and being cheated in investment and financial management are the most worrying issues for some elderly people. Aunt Chen, who is nearly 70 years old, said that the elderly should also keep up with the trend of the times. Watching live broadcasts to buy wealth management can help them make better use of their pensions and obtain steady income. "I watched Alipay’s financial live broadcast under the leadership of my niece." Aunt Chen said, "Listening to experts and teaching financial knowledge, buying your own financial management is also more bottomed out. Sometimes I will ask questions from experts during the interactive time, and experts will reply seriously. "

　　The person in charge of wealth management business in JD.COM said that in the next step, Jingdong Financial Platform will continue to optimize the user experience according to the user characteristics, and cooperate with financial institutions by combining the popular live broadcast and other means to continuously enrich the investment content and provide professional investment categories.

　　Ceng Gang, deputy director of the National Finance and Development Laboratory, said that the transfer of wealth management investment from offline to online is a necessary adjustment for institutions to adapt to the changes in users’ consumption habits.

　　"Alipay is like Wangfujing online, and other platforms such as WeChat and JD.COM are similar to Xidan and Guomao online." Ceng Gang believes that the presence of institutions in the platform is conducive to the formation of a good ecological relationship among institutions, users and platforms, and the three parties will develop together. The traffic platform empowers institutions and improves customer satisfaction; The organization broadens the sales channels through the platform, reduces the labor cost of offline consumption, and better follows the changes of users’ needs; The platform can form a more perfect ecosystem and a new economic growth point through the presence of multiple institutions, and the needs of users can be better met in this process. The new means of financial live broadcast has also brought the parties closer.

　　The trend of online financial services is obvious.

　　"Rather than saying that online financial management has become an inevitable trend, it is better to say that the modernization and online trend of financial services is very obvious and will become the mainstream in the future." In view of the small upsurge of online financial management initiated by Alipay, Ceng Gang believes that it is nothing new for banks and other institutions to settle in third-party platforms, and it is also in line with the development and changes of the whole industry. "In the past, people were not used to frequently visiting bank websites or apps to view the latest wealth management product information. Therefore, the entrance with more online traffic has become a potential sales channel for banking institutions. The third-party platform represented by Alipay has a traffic advantage. "

　　Ceng Gang pointed out that there is a complementary cooperative relationship between financial technology platforms and banks, and this relationship will become more and more obvious. Taking Alipay and Bank as examples, Alipay platform has expanded the bank’s sales ability on the Internet. At the same time, Alipay can also give full play to the platform traffic advantage in cooperation.

　　However, online financial management also has some shortcomings. Ceng Gang said that the biggest deficiency of online financial management lies in the standardization of management and the division of power and responsibility. He pointed out that in the past, offline sales were compliant in form, consumer protection was in place, and problems and disputes were better solved, while online financial management still needed to be strengthened in terms of consumer protection and future rights and responsibilities confirmation. "Because more and more products are sold online, but banks don’t meet consumers, how do banks know that the products they sell are suitable for customers? At the same time, banks are not sure whether customers understand the risk-return characteristics behind products. " Ceng Gang said.

　　At the end of last year, the People’s Bank of China Banking and Insurance Regulatory Commission and China issued the Notice on Regulating the Management of Cash Management Financial Products (Draft for Comment). The Notice pointed out that commercial banks and bank wealth management subsidiaries should strengthen the management of investors’ appropriateness when selling cash management products, fully disclose information and risks to investors, and must not publicize or promise to protect the capital, and must not exaggerate or unilaterally publicize the investment income or past performance of cash management products. Commercial banks and banking subsidiaries shall, according to the business nature and risk characteristics of cash management products, establish and improve the business management system of cash management products, formulate and implement corresponding risk management policies and procedures, ensure the continuous and effective identification, measurement, monitoring and control of various risks of related businesses, and ensure that the management scale of cash management products matches their own personnel reserve, investment and research and customer service capabilities, risk management and internal control level.

　　Ceng Gang believes that in the next step, institutions should better regulate the process of online wealth management sales, and make detailed responsibilities in protecting consumers’ rights and interests. "While institutions and platforms adapt to the changes in consumer financial behavior, the regulatory level also needs corresponding system supervision rules to create better conditions for the healthy development of the business."

　　For individual investors, Zhang Yu, director of Alipay Wealth Group, suggested adopting the strategy of "one stable, two divided and three deadlines". Specifically, "one stability" means that investment and financial management should be seen as believing and everything should be implemented in a written contract; "Dichotomy" means that investors should allocate funds according to different investment preferences, taking into account different rates of return; "Three-term" means that all investments should be divided into three categories according to the term, and sufficient current or liquidity funds should be reserved for emergencies.