"Run" is the highest in double-network viewing, reshaping fashion concept and inheriting intangible culture.

Last Friday, "Run" ushered in an "unusual catwalk". At the beginning of the program, it started with the pajamas of its members, went to the catwalk that was fashionable and eye-catching after the female guests took the stage, and then went to the dressing session to convey the fashionable ideas in the workplace, environmental protection and consumption concept, so that the program was both interesting and positive. Netizens commented: "This catwalk is really funny, fashionable and meaningful!"

The ratings refresh the double-network champion.

The popularity of program topics continues to climb.

The audience rating of CSM59 is 2.96%, which not only won the audience rating champion of all variety shows in the weekend file, but also set a new high for this year’s "Run", ranking first in the national network with 1.29%, achieving the "double-network champion". The topic popularity of the program is on the rise, with a total of 8 hot searches in Weibo, 25 platforms covering the whole network, 61 hot searches in the whole network, authoritative data such as Cat’s Eye, Gu Duo, Yunhe, Yi En, etc. TOP1, "Run" topped the Weibo Variety Hour List, and the reading volume of # Run # main topic reached 29.8 billion, among which # Sha Yi picked clothes for Cheng Xiao # topped the Weibo Hot Search TOP1. With the popularity, ratings and topic of Qi Fei, the popularity and responsibility of this national variety show are once again reflected.

Reshaping fashion concept and inheriting intangible culture 

This program takes the fashion theme as the entry point, and at the same time conveys and reshapes the fashion concept. For example, Jerry Lee’s shape is covered with sticky notes, reflecting the true state of "workplace elites" and paying attention to the physical and mental health of young people; Ryan practices "rejecting fur" and pays attention to animal protection while being fashionable; Sha Yi’s clothing modeling pays attention to the theme of "health"; Guo Qilin’s "lazy cancer" style directly hits the pain points of contemporary young people; Angelababy’s clothing is based on "scale" and conveys a kind of "altruistic spirit". These clothing styles are not so much fashion catwalks as "walking labels", each of which reminds us to stay away from the negative and be close to the beautiful.

At the same time, the program also injects traditional culture into fashion themes, making traditional culture more youthful. In the catwalk session of this program, all the non-legacy handicrafts such as Yanchuan Budui Painting, Zhuxian Town Woodblock New Year Pictures and Guilin Zhuangjin Group Fan were unveiled, showing the beautiful folk wisdom and craftsman spirit to the audience. At the same time, Guo Qilin and Crystal, the winners in this program, also used these non-legacy handicrafts as props to shoot the covers of fashion magazines, so as to help Gaotian Ethnic School in Yangshuo County set up non-legacy courses and inherit non-legacy culture. "Run" has always exported mainstream value while conveying happiness, and won praise and praise from the audience and netizens.

The next issue will usher in the music special "Run". The members of the Running Men’s Team will compete with the flying guests Ronghao Li, Charlie and Silence Wang for the sales of gold records, and the top three flying chairs in the swimming pool will attack again, and the first famous brand tearing war is about to start this season. All the wonderful contents are at 21:10 on Friday, June 26th, Japan. Lock in "Run" by Zhejiang Satellite TV’s An Muxi, and let’s run for the better!

China’s comprehensive realization of unified registration of real estate: what does it mean for ordinary people to find out the real estate family background?

  On April 25, according to Xinhua News Agency, Wang Guanghua, Minister of Natural Resources, announced at the National Conference on Registration of Natural Resources and Real Estate Ownership on April 25 that China has fully realized the unified registration of real estate.

  This means that after ten years of hard work, a unified real estate registration system covering all land spaces and all real estate rights has been fully established, from decentralization to unification, from urban houses to rural homesteads, from real estate to natural resources.

  China’s unified real estate registration system is basically formed, with the Civil Code as the guide, the Provisional Regulations on Real Estate Registration as the core, and the implementation rules, operational norms and local regulations as the supporting tools.

  Unified registration of real estate to find out the "family property" of real estate

  Li Yujia, chief researcher of Guangdong Housing Policy Research Center, pointed out that the primary significance of carrying out unified registration of real estate lies in implementing the Property Law, ensuring the security of real estate transactions and protecting the legitimate property rights of real estate owners; Secondly, integrate the information of real estate fragments scattered among various functional departments, find out the "family background" of real estate, provide basic data for policy formulation and implementation, and improve the efficiency and level of government governance. The greatest significance of carrying out unified registration of real estate lies in providing a foundation for modern national public finance and laying a foundation for China’s future tax reform.

  The Central Finger Research Institute pointed out that in early China, every kind of real estate, such as land, grassland and forest, had corresponding registration system and certificate standard, which was prone to problems such as complicated management and disputes over real estate rights. As early as the Property Law promulgated in 2007, the unified registration system of real estate was formally put forward.

  In March 2013, the Plan for Institutional Reform and Functional Transformation of the State Council proposed "strengthening the basic system construction and establishing a unified real estate registration system". In November of the same year, the the State Council executive meeting decided to integrate the real estate registration responsibilities scattered in multiple departments, and put forward the "four unifications" reform tasks of unified registration institutions, unified registration books, unified registration basis and unified information platform.

  In 2016, official website, the Ministry of Land and Resources, issued the Detailed Rules for the Implementation of the Provisional Regulations on Real Estate Registration, marking the beginning of the full implementation of the unified real estate registration system. In 2018, the Ministry of Natural Resources announced that the basic platform for real estate registration information management has achieved national networking.

  Jia Kang, a researcher at China Academy of Fiscal Science and the founding president of Huaxia Institute of New Supply Economics, pointed out that the unified registration of real estate was a clear thing to be done before. Now the official announcement that China has fully realized the unified registration of real estate must have its own specific internal considerations, but from the official information, it has not been linked to specific reform management and other aspects.

  Jia Kang believes that from the perspective of modern governance of the country, the unified registration of real estate is an indispensable basic work. In terms of policy optimization, promoting reform, management and regulation, it is necessary to fully and truly grasp the situation first.

  What does it have to do with real estate tax?

  What is the relationship between national unified registration of real estate and real estate tax?

  Jia Kang mentioned that the comprehensive realization of unified registration of real estate is logically linked to the promotion of real estate tax reform in the future. As the support of basic information, there is no doubt, but at present, whether the comprehensive realization of unified registration of real estate will immediately lead to real estate tax reform can only wait for the official specific implementation plan.

  Chen Wenjing, director of market research of the Central Finger Research Institute, mentioned that the preconditions for collecting real estate tax include the unified registration of real estate in China and the nationwide networking. This time, the Ministry of Natural Resources pointed out that the comprehensive realization of unified registration of real estate in China means that the preconditions for collecting real estate tax are further improved. However, judging from the current real estate market, the national real estate market has recovered in the first quarter, and the recovery of supply-side indicators such as development investment and new construction is still weak, and the drag effect of real estate on the macro economy is still there. Since April, the activity of the new housing market has been insufficient. According to the data of the middle finger, the transaction area of new housing in key 50 cities in Zhou Du has decreased by about 20% compared with that in March. The sentiment and expectation of buyers are still unstable, and the short-term real estate market still needs policy support. At present, it is not the right time to conduct real estate tax pilot.

  According to Chen Jie, director of the Housing and Urban-Rural Construction Research Center of Shanghai Jiaotong University, at present, there is not much inevitable relationship between the full realization of unified real estate registration and the real estate tax levy. Real estate tax is a local tax. Previously, the National People’s Congress Standing Committee (NPCSC) authorized the State Council to carry out the pilot work of real estate tax reform in some areas, but the unified registration of real estate is not entirely residential, but a unified registration system of real estate covering all real estate rights, so it is unnecessary to interpret it excessively. It can only be said that the unified registration of real estate is a technical support for the future real estate tax collection. As for when and where the real estate tax will be done, it is necessary to comprehensively consider various conditions, including market environment, institutional support and public recognition.

  Zhao Xiuchi, a researcher at capital university of economics and business Mega-city Economic Development Research Institute and vice-president and secretary-general of Beijing Real Estate Law Society, believes that it is the general trend to realize the unified registration of real estate in an all-round way, which provides a basis for fully grasping real estate information and scientific decision-making, and also provides conditions for the collection of stock real estate tax. However, at present, the property market is in a downturn, and many policies to support the property market need to be introduced to promote the recovery of the property market and achieve a virtuous circle. At present, it is not appropriate to increase taxes, but to reduce taxes. Whether and how much to levy in the future should also be considered from the perspective of the whole real estate tax burden. On the whole, with the land transfer fee, the tax burden of the whole real estate is not light, and the tax burden should not be increased blindly.

  What is the relationship with the people?

  Besides real estate tax, what is the relationship between real estate registration and the people?

  According to China Economic Net, after the registration of real estate is completed, citizens can make one-step inquiries at the designated office without going anywhere, so as to avoid overlapping or conflict of property rights. The unified registration of real estate is the basis of a series of major reforms, such as giving farmers more property rights, protecting farmers’ usufructuary rights of homestead, establishing a unified urban and rural construction land market, and collectively operating construction land "agricultural land entering the market".

  In addition, many people hope that real estate registration can curb official corruption. The above-mentioned report of China Economic Net quoted experts as saying that although the original intention of unified registration of real estate is not to fight corruption, if the judicial organs, discipline inspection and supervision organs and so on inquire according to law, they can indeed quickly inquire about all real estate under the name of people, which will have a deterrent effect on corrupt officials.

Ewenki steals the pivot: Chinese football

Teams enter the arena.

The gun pivoted for the score.

Center zone pivot.

Gun pivot competition tool.

Hit the wheel in the wheel area to score.

Win the gun pivot competition.

Hasenqige (third row, third from the left) walked into the campus to promote the gun pivot.  

[Watching Traditional Skills and Listening to Fusion Stories (50)]

Ewenki grabbed the pivot, which is a folk sports activity created by Ewenki people in their long-term production and life. It is called Chinese football. With the continuous progress of society and the continuous improvement of people’s lives, this traditional national sports activity has become more and more familiar and has become a national intangible skill.

Origin folk has a long history.

Snatching pivot is mainly spread in Inner Mongolia. Pivot, which means pin in Ewenki, refers to the reinforced wooden clamping pin used by nomadic people to prevent the wheels from falling off. Grab the pivot is usually held at festivals such as Nadam, Aobaohui and Sabin Festival, together with wrestling, horse racing and archery.

Grab the pivot is also a sport that integrates entertainment and appreciation, especially suitable for nomadic life in mountainous areas and grasslands. One family or several families gather for entertainment and competition, and the elderly to teenagers can participate in different ways. It is loved by Ewenki, Mongolian, Daur, Oroqen and other ethnic minorities, and it is a national folk sport with a wide popularity.

Hasen Qige, a 75-year-old national intangible heritage inheritor of Ewenki’s pivot grab, said that the pivot grab originated from an ancient folklore: there was an old Ewenki named Zara, and many cars behind his family could not move because the pivot of the leading Lele car fell off during a migration. At this time, it was getting late, and the old man Zara said, "If anyone can find the pivot and repair the car, I will reward him well." So his two sons went to look for it separately. Soon after, Ji Gaha, a child, found the pivot and called out to everyone. After hearing the news, Giahi, the eldest son with infinite strength, fought with his younger brother in order to make a contribution, and finally grabbed the pivot and repaired the first car.

The old man said to his two sons, "Ji Gaha is not as strong as Ji Yaxi, but he is quick-sighted and can find a pivot under the dim starlight in the moonlight." Although Giahi is not as responsive as his younger brother, he has boundless strength and a tenacious sense of struggle, so both of them should be rewarded. " At the same time, the old man taught them, "You each have your own strengths. If you can unite and cooperate and learn from each other’s strengths, you will certainly overcome any difficulties in the future." Zara’s teachings were thought-provoking, and later generations of Ewenki people kept the pivot grabbing activity and became a competitive sport.

Preserve traditional integration and development

Snatching the pivot is both entertaining and combative. At that time, when the level of productivity was low, it embodied a national spirit of striving for progress.

The rules of the pivot grab competition have unique characteristics. Up to now, the competition has been divided into five to seven players from each side. Athletes from both sides relay to complete the pivot-seeking, pivot-passing, pivot-receiving and pivot-hitting in turn with reasonable technical actions and tactical cooperation in five areas, namely, the hidden pivot area, the forward attack area, the center area, the defender area and the wheel area, and complete the competition in five areas as a game, with the winner who scores more points. The method of grabbing the pivot is similar to that of football, but Mongolian wrestling is integrated into the confrontation, and the pivot can only be passed by hand, not thrown or kicked. This sport can exercise athletes’ patience and pivot grabbing skills, thus enhancing their sense of challenge, confrontation and flexible coping ability.

The competition of grabbing pivot can make athletes skillfully master various skills such as mutual utilization, mutual cooperation and mutual perfection, so as to achieve the best effect in actual combat.

The pivot competition is more traditional, with many original elements, and the venue design represents the stars and the moon in the sky; The middle trapezoidal main court represents the site where the pivot was searched and robbed during the original migration, and retains the color of the ancient legend. Competition can hone athletes’ endurance and speed. It is a traditional sport that integrates intelligence, competitiveness and appreciation. It has strong regional characteristics and retains the original state passed down from generation to generation.

Active rescue and continuous inheritance

In 1990s, with the Ewenki people gradually moving to cities and towns, the pivot grabbing movement gradually declined and faded out of the life of Ewenki people, so it is urgent to rescue and protect it. In order to protect and inherit this national traditional sports, the Ewenki Research Association was established in Ewenki Autonomous Banner of Hulunbeier City.

In 1997, 48-year-old Hasen Qiqige began to collect, dig and sort out relevant information about the pivot grabbing movement. In the process of protecting and sorting out the pivot grabbing project, she and her colleagues traveled all over Sumu and Gacha in Ewenki Autonomous Banner, and collected a lot of relevant information about the pivot grabbing project. The folklore of the origin of the pivot grab movement was collected by Hasen Qige.

She and her colleagues have sorted out the origin and rules of the game. On this basis, the local government has also held many training courses on the pivot-grabbing movement to spread the rich cultural connotation of the pivot-grabbing movement and innovate the form and content of the pivot-grabbing movement.

In 2000, grabbing the pivot was listed as a popular sports event in primary and secondary schools by the Education and Science and Technology Bureau of Ewenki Autonomous Banner, and Ewenki Middle School became a training base for grabbing the pivot. Up to now, the flag will hold a pivot-grabbing competition in large-scale activities such as the Sabin Festival and the Ice and Snow Festival held every year.

In 2007, Ewenki was included in the first batch of intangible cultural heritage list in Inner Mongolia with the promotion of the movement of grabbing pivot. In 2008, the Ewenki Qiangshu declared by Ewenki Autonomous Banner was included in the second batch of national intangible cultural heritage list. In 2009, Hasenqige became the representative inheritor of Ewenki, a national intangible cultural heritage.

For thousands of years, Le Le Che has carried Ewenki people, crossing long life scars in the vast grassland with a cool breeze. After a long period of development, it has been endowed with new connotations and has become a national sports with certain ideological, educational, entertaining and ornamental features. In 2023, as a traditional sports event, grabbing the pivot became the event of the 10th traditional minority sports meeting in Inner Mongolia Autonomous Region.

Text/Grassland Full Media Zhengbei Net reporter Gao Ruifeng

(Photo by Ao Tielin)

Let the national culture glow with splendor.

  □ Su Yongsheng

As a traditional sports event of Ewenki nationality, it is loved by the masses because of its strong competitiveness, high interest and wide participation of the masses. It has become an indispensable competition event for traditional festivals and major events of this nationality, and has been selected into the national intangible cultural heritage list, becoming one of the projects of traditional sports meetings of ethnic minorities in the whole region.

The excellent culture of ethnic minorities is a beautiful flower in the colorful garden of Chinese culture; Traditional sports of ethnic minorities are a beautiful scenery in China’s national sports. Inheriting and carrying forward excellent minority culture and traditional minority sports is of great significance for inheriting and carrying forward Chinese excellent traditional culture, enriching the content and form of national traditional sports, enhancing national unity and promoting exchanges and integration among all ethnic groups.

A traditional sports has its historical roots and profound cultural connotations. To protect, inherit and carry forward the traditional sports of ethnic minorities, we should not only protect the sports itself, but also protect the profound culture behind it, tap its internal factors conducive to national unity, and make contributions to building the sense of community of the Chinese nation.

Many people have made painstaking efforts to inherit and carry forward the national culture. In particular, many inheritors of intangible cultural heritage, through their long-term persistence, excavated and sorted out information about cultural heritage, compiled books to protect and inherit cultural heritage, and contributed to the inheritance and promotion of cultural heritage.

At the national and social levels, many excellent traditional cultures have been listed in the intangible cultural heritage protection list by relevant departments. Many traditional sports events of ethnic minorities have been included in the competitions or performances of traditional sports meetings of ethnic minorities at different levels. The colorful traditional sports competitions of ethnic minorities held in various places not only satisfy the appreciation of the people, but also build a good platform and create positive conditions for further research on the excellent traditional culture of ethnic minorities.

Colorful excellent cultures of all ethnic groups bear the good wishes of the people of all ethnic groups and reflect their yearning and pursuit of a better life. It is the responsibility entrusted to us by the times to inherit and carry forward the excellent cultures of all ethnic groups, enhance cultural identity, strengthen cultural self-confidence and build a spiritual home shared by all ethnic groups.

The Chinese nation is a family, working together to build the Chinese dream. Inheriting and carrying forward China’s excellent traditional culture and building a strong cultural country require arduous efforts from all walks of life. Only when all of us, Qi Xin, join hands and work together to protect, inherit and carry forward the great practice of Chinese excellent traditional culture can our cultural garden be more colorful and our national culture more splendid.

The first skiers can no longer afford to ski.

2024 Skiing Law: Whenever you open a circle of friends, why is there always a friend skiing?

Since the opening of major ski resorts in November last year, it seems that more and more people have gone skiing. According to the data of Meituan, from November 1 to 9, 2023 alone, the number of ski ticket group purchase orders increased by 209% compared with the same period in 2019. According to the travel data of the same journey, during the New Year’s Day holiday just past, the domestic ice and snow tourism fever increased by 216% month-on-month.

Skiing, a middle-class sport that costs at least several hundred yuan at a time, is flying into the homes of ordinary people?

Skiing fever, fever in "tourist" skiing

Skiing fever, it’s true.

On New Year’s Day of this year, the Beijing white-collar Na Na family went to a ski resort in the suburbs of Beijing. Even though both husband and wife are zero-based, and married with children brought a 6-year-old son, this year suddenly felt like a ritual in winter, and skiing was put on the agenda.

In previous years, on New Year’s Day holidays, some indoor projects were often arranged, such as hot springs, bathing, etc. But this year, for the Si Si family, there is an impulse to "go out", and skiing is perfect because of the ice and snow.

"It is obviously an extreme sport, but the snow field is crowded with’ tourists’ dressed in colorful clothes." SiNa observed.

Skiing is becoming married with children, Xian Yi for all ages. According to the data of Changping District, Beijing, during the New Year’s Day in 2024, three ski resorts in Changping District received more than 10,000 tourists, an increase of 20% compared with the same period in 2023.

However, the "small snow field" in the suburbs where the Si family went is only a small heat, and the real heat is in the "big snow field" far away from the first-tier cities.

According to the data provided by the US Mission and public comments to interesting reports, since the opening of the ski resort in November last year, the number of ski ticket group purchase orders has increased by over 780% compared with that before the epidemic in 2019. Among many ski destinations, Xinjiang, Northeast China and Hebei have received the highest attention.

Xinjiang, Northeast China and Hebei all have the top natural snow resorts in China, such as General Altay Mountain Snow Resort in Xinjiang, Beidahu Snow Resort in Northeast Jilin, Yabuli Snow Resort in Northeast Heilongjiang and Wanlong Snow Resort in Chongli, Hebei, etc. Many of them are well-known at home and abroad for their "powder snow".

But more importantly, these destinations are not simple, more or less with the nature of "tourist destinations". The snow resorts in Xinjiang can see the winter scenery of Kanas and Hemu, which are the focus of customized tours in winter. Some of the snow resorts in Jilin are just at the foot of Changbai Mountain wrapped in silver.

According to the monthly analysis of the founder of outdoor travel brand Binghuo, many good ski resorts are rich in tourism resources. Skiing is not just skiing, but "tourism+skiing". It is not excluded that many people go only for skiing, but quite a few of them are "skiing by the way".

Geng Haolin, Marketing Manager of Beidahu Ski Resort, gave a forecast when the ski resort opened, and it is expected to receive 1 million tourists, an increase of 61% over the same period of last year.

The most noteworthy thing is Yabuli located in Harbin, Heilongjiang Province. According to the latest data of Heilongjiang Provincial Department of Culture and Tourism in 2024, during the New Year’s Day, the key scenic spots in the province received a total of 366,300 tourists, of which Yabuli Resort received 35,800 people, which is equivalent to one in every 10 tourists who went to key scenic spots in Heilongjiang Province to ski in Yabuli.

Ying Ying, a native of Beijing after 1990s, used to go to snow fields near Beijing in previous years, but this snow season, she chose long-span tourist skiing.

When the board was just opened last year, she lived in Altay, Xinjiang for a month and bought a season card for the ski resort. Although skiing was the primary factor, the reason that attracted her to travel all the way was Xinjiang itself.

"Good snow is the premise, but the beautiful food is particularly attractive. Anyway, skiing is inevitably time-consuming and expensive, so go to the most interesting place." Yingying said.

After New Year’s Day this year, Yingying went skiing in Hokkaido, which is similar to going to Altay. Yingying’s first thought of this trip was to go to the scene of the movie "Love Letter", with skiing by the way.

"In fact, I can’t say who is more important, but if you buy one, you get two. Why not?" Yingying said.

Xiao Jiu, a ski coach, told an interesting report that this year, it was observed that many players went to more tourist resorts. It was not so much a simple skiing craze as the whole tourism craze.

Wu Bin, the author of the White Paper on Ski Industry in China and vice chairman of Beijing Ski Association, also made in-depth observation. On the basis of tourism fever, Wu Bin said that the more beautiful the head ski resort is, the more spread it is, which is a Matthew effect and a manifestation of further improvement of market concentration.

"The more concentrated and spread, the more people there will be, which will form a cycle." Wu Bin said.

Who is kryptoning gold? Krypting what gold?

Skiers come, so people spend more on skiing?

Taking Yabuli, a ski resort in Harbin this year, as an example, the Heilongjiang Provincial Department of Culture and Tourism released a set of data during New Year’s Day in 2024: Yabuli Resort received 35,800 people, up 540% year-on-year, and its income was 17.94 million yuan, up 680% year-on-year. Converted, it is equivalent to spending 89.9 yuan per person in Yabuli.

People spend more on skiing, perhaps not only on snow resorts or ski resorts, but also on the purchase of equipment.

Beijing white-collar Haorui, this year’s investment in the snow field is even "downgraded". In previous years, snow tickets alone cost at least 300 yuan, but this year, he regards skiing as "missing".

"This year, Datou only spent 168 yuan." Hao Rui said. He and his friends chose a little-known ski resort in Pinggu, Beijing, and bought a 168-yuan group purchase package on the short video platform, including daytime snow tickets, snowboards, snowshoes and an hour coach, all at one price. Even if the transportation fee is included, the direct bus from Dongzhimen only needs to go back and forth from 50 yuan.

In the snow field tickets, the consumption is downgraded, but on the whole, Haorui is still experiencing the consumption upgrade.

This year, Hao Rui decided to skate more times. Although he pursued cost performance in the unit price of skiing, the increase in frequency made him spend more this year.

Hao Rui said that the bulk of the budget is actually in equipment. This year, he aims to improve the technology. As the saying goes, the soldiers and horses have not moved food and grass first, so more than half of the budget is spent on snow clothes, trousers and helmets, such as snow goggles.

The biggest expense this year is a ski jacket of Archaeopteryx, which costs more than 4,000 yuan after discount. "Compared with Archaeopteryx and Disante for a long time, it is almost expensive." Hao Rui said.

"Sometimes I reflect on whether I am drifting, but on second thought, skiing is not a very popular sport. In the final analysis, it is a minority extreme sport, which requires constant investment of money, time and energy, especially money." Hao Rui said.

Skiing is like playing a game, and enthusiasm will be expressed in krypton.

Yingying, who is skiing in Hokkaido, will continue to spend money this year. Even though she has spent more than 10,000 yuan to buy snowshoes+fixers+snowboards, and snow clothes that are not less than 10,000 yuan, it is impossible for a skier to have only one set of equipment. In Yingying’s view, skiing, as a niche sport, should contain social value to some extent, and it should be fashionable and fashionable wherever it goes.

In skiing equipment, what is the hottest?

The consumer platform "What is worth buying" lists three sets of skiing-snowboards, ski shoes and ski goggles. The data shows that in the snow season of 2023 (October 1-December 31, 2023), the GMV of ski equipment category increased by 166% year-on-year, among which the GMV of ski equipment such as "snowboard, ski shoes and ski goggles" increased the fastest, increasing by 566%, 483% and 367% respectively.

Professional ski equipment is growing, which means that skiers are moving up.

At the same time, there are many more initial ski products that are also growing. The brand "Sanfu Outdoor", which sells outdoor products including ski clothes and equipment, provided a set of data to the interesting report. The overall skiing-related products increased by 74% compared with last year, among which its own high-end brand X-BIONIC’s skiing functional underwear, ski clothes and other products increased by more than 140% compared with last year, far exceeding the average growth.

While purchasing equipment and clothes, the consumption upgrade of skiing can be described as "both internal and external".

Under the prosperous, undercurrent surging.

Skiing, an "expensive" national sport, inevitably costs a lot of time and money every time it goes, so it becomes popular so easily?

The answer may not be.

When I think back to my last skiing trip, it seems that I didn’t slip all the way. Apart from the "drag" of the baby, what’s more important is that the whole primary road has been like cooking jiaozi, with photos, dragging snowboards for a walk, and enjoying the magic carpet. I can’t even tell whether this is a ski resort or an amusement park in a trance.

Skiing is gaining popularity, but people who come here may just punch in for fun. In fact, the fun of this sport needs more practice and more technical blessings to be felt.

Wu Bin counted a set of data in the White Paper on Ski Industry in China. The total number of people in the 2018-2019 snow season before the epidemic was

20.9 million, while the total number of people in the snow season in 2022-2023 was only 19.83 million. He predicted that the number of people in the snow season in 2023-2024 may increase, but overall, enthusiasts who are keen on skiing are not big.

What is worth buying for the consumer platform? Li Na, a researcher at the Ice and Snow Research Institute, revealed a set of data. From what is worth buying for the platform, the ratio of experienced consumers and professional consumers in skiing is about 8:2, and most of them are "early adopters" at present.

In 2019, Wu Bin once said that China is currently in the primary market stage of skiing; Five years later, in 2024, Wu Bin thought that the whole had not changed. "China will probably remain a primary market for at least five years," he said.

From the perspective of penetration, according to the report "China Ski Industry Development" published by Sullivan Consulting in 2023, China’s ski penetration rate is about 1%, while Swiss ski penetration rate is as high as 34%, and neighboring Japanese ski penetration rate is 10%.

Compared with the penetration rate, we should pay more attention to the conversion rate-how many people can stay after skiing and become enthusiasts or enthusiasts who re-enter the snow field?

In Wu Bin’s view, the key to the development of ski industry in China is how much experiential consumers can settle down after they come and leave.

Can skiing consumption continue to develop, can skiing be geared to the needs of the masses, can skiing white fall in love with skiing smoothly, and what is stuck in his neck?

In Wu Bin’s view, the biggest threshold of skiing is actually the price. If you want experienced consumers to settle down, it is important to let them learn to ski and slide down the snowy road safely and smoothly. Therefore, the coach "leads the door". The role is very important. However, it has almost become a common phenomenon that ski coaches are expensive.

Ma Ling said that the coach of Chongli Ski Resort costs a minimum of 1,500 yuan for a pair of 3 or 2 hours, with an average of 500 people. The point is that 500 yuan spent it, but in fact he still couldn’t learn it in the end.

Ski coach Xiao Jiu also agrees with the current situation of skiing teaching-the price is high, and it is impossible to learn.

In his view, the price is high because the ski resort expects to make money by the coach’s fee. After all, the maintenance of the ski resort is a lot of money, and the income of the snow ticket is almost unsustainable, so it can only rely on the coach’s fee. Xiao Jiu said that about two-thirds of the coach’s expenses go to the ski resort.

The problem of not learning is more serious, on the one hand, the quality of coaches is mixed. Xiao Jiu revealed that among the coaches in the ski resort, there may be a lot of interns in sports schools who just got the ski instructor certificate, or even haven’t got the certificate yet, and their teaching experience is insufficient. Moreover, a good coach is probably a freelance coach, and his time is almost full early. It is not easy to be a good coach when you meet a random coach at the ski resort.

On the other hand, it is the irrationality of teaching time. Snow field teaching is mostly charged by the hour, but for skiing, an extreme sport, you can’t even learn fur for a few hours.

Xiao Jiu said that in higher quality teaching, coaches often charge by the day. If you want to really get started, you have to study for two or three days with the coach.

Especially this year, the popularity of veneer has soared, and many new skiers have decided to try veneer first.

"It is true that the veneer is very handsome, but it is more technically difficult, and it is not easy to learn, which makes it easier to abandon the pit." Xiao Jiu said.

Wu Bin concluded that it is imperative to improve the importance of skiing teaching, such as running a more professional ski school, especially reducing the cost of coaching and including it in the snow ticket.

"People come, learned, will come again. The supporting services of the snow field must be done well. " Wu Bin said.

(Source: China Newsweek)

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At 9 o’clock this Wednesday morning, Jiaozhou heating work was broadcast live to answer public heating questions.

Peninsula all-media reporter Zhang lei correspondent Ji Renfei
At 9: 00 am on December 20th, this week’s "Ask the Director of Urban Management to Listen to You on Wednesday" program will invite Wei Jianquan, a member of the Party Group of jiaozhou city Housing and Urban-Rural Development Bureau, to walk into the live broadcast room, and communicate online with citizens and friends about jiaozhou city’s heating work through Qingdao Art Broadcasting FM96.4 and Blue Eye APP live broadcast platform to listen to opinions and suggestions.
If you have any suggestions, demands or difficulties about the heating work in jiaozhou city, please call the live program hotline at 85702626, and we will listen to your demands and coordinate the implementation.
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High-end Forum on Argentine Humanities Exchange in China was held in Beijing.

  On September 28th, the China-Argentine High-level Forum on People-to-People Exchanges was held in Beijing. Co-sponsored by the Central Radio and Television General Station and the Office of the Secretary of State for Public Media in Argentina, the forum is one of the important activities to celebrate the 50th anniversary of the establishment of diplomatic relations between China and Argentina and the 2022 China-Argentina Year of Friendship and Cooperation. The theme of this forum is "Deepening media communication and seeking common people’s well-being". Government officials from China, Argentina and other Latin American countries and more than 100 representatives of media organizations participated in the forum online and offline.

  Santiago Caffiero, Minister of Foreign Affairs, International Trade and Worship of Argentina, pointed out in his video speech that on the occasion of the 50th anniversary of the establishment of diplomatic relations between Argentina and China, exchanges and cooperation in various fields between the two countries have continued to develop in depth. Mutual understanding is an important foundation of international cooperation, and mutual benefit is the cornerstone of cooperation and development between countries. Under the framework of "the belt and road initiative", a series of cooperation agreements reached between Argentina and China will continuously enhance the well-being of the Argentine people and promote the construction of a more peaceful and just world.

  △ Argentine Minister of Foreign Affairs, International Trade and Worship Santiago Caffiero

  中宣部副部长、中央广播电视总台台长兼总编辑慎海雄表示,习近平主席和费尔南德斯总统的贺信指引我们持续推动中阿全面战略伙伴关系谱写新篇章,朝着构建新时代中拉命运共同体、人类命运共同体方向不断迈进。他强调,在两国元首的共同擘画引领下,中阿全面战略伙伴关系在高水平上持续深入发展,成为新兴市场国家团结合作的典范。中央广播电视总台愿与阿根廷各界共同努力,全面落实两国元首达成的重要共识,共同助力中阿全面战略伙伴关系迈入下一个辉煌50年,为构建新时代中拉命运共同体、人类命运共同体贡献媒体力量。

  △中宣部副部长、中央广播电视总台台长兼总编辑慎海雄

  中国外交部部长助理华春莹表示,习近平主席和费尔南德斯总统共同向中国阿根廷人文交流高端论坛发来贺信,体现了两国元首对中阿关系的高度重视,以及对两国关系未来更好发展的殷殷期待,为我们指明了努力方向。中阿关系的良好发展不仅为两国人民带来实实在在福祉,也充分证明国与国关系实现互利共赢是完全可以实现的可能和符合人民期待的现实。在此过程中,中阿两国媒体为促进两国人民相互了解与友谊发挥了不可替代的重要作用,也为当今时代,媒体应该如何发挥应有作用,承担应有责任做出了表率。

  △ China Hua Chunying, Assistant Minister of Foreign Affairs

  Juan jose Ross, Argentine Secretary of State for Public Media, said in a video speech that she was very happy to co-host this forum with the Central Radio and Television General Station. China and Argentina are true partners and good friends. Cultural mutual learning not only helps to promote the development of Arab-Chinese relations, but also helps to enhance the communication between the people. The Office of the Secretary of State for Public Media in Argentina, as a strategic partner of the Headquarters, will devote itself to further introducing China and promoting China culture in Argentina.

  △ Argentine Secretary of State for Public Media juan jose Ross

  Juan Carlos Issasha, President of the Latin American Press Union, congratulated the Central Radio and Television General Station for successfully hosting the forum, and said that the cooperation between the 22 media organizations of the Latin American Press Union and the General Station has effectively enhanced the audience’s understanding and understanding of important issues of common concern and played an important role in narrowing the distance between Asia and the Americas and the Caribbean.

  △ Juan Carlos Issa, President of Latin American Press Union

  Taking the China-Arab Friendship and Cooperation Year as an opportunity, CCTV will join hands with Argentine media partners to jointly launch the "China-Arab Culture Week". At this forum, Jiang Xiwei, deputy director of the Central Radio and Television General Station, and Matthias Ramones, Minister of Tourism and Sports of Argentina, jointly launched the "China-Arab Cultural Week" by combining online and offline.

  △ Jiang Xiwei, deputy director of the Central Radio and Television General Station, and Matthias Ramones, Minister of Tourism and Sports of Argentina, jointly launched the "China-Arab Cultural Week"

  Yan Xiaoming, deputy director of the Central Radio and Television General Station, and Ricardo Gilpi, president of the University of Buenos Aires, signed a cooperation agreement on behalf of both parties through "cloud signing". According to the agreement, the two sides will carry out in-depth cooperation in the fields of content production, media technology, think tank research, exhibitions and exchanges.

  △ Yan Xiaoming, deputy director of the Central Radio and Television General Station, and Ricardo Gilpi, president of the University of Buenos Aires "cloud signing"

  At the forum that day, the Central Radio and Television General Station also launched the "China — Latin American national news hotline ",and jointly released the special program" Mutual Learning: People-centered "with the Argentine National News Agency. This series of programs comprehensively shows the practical achievements of "people-centered" between China and Albania in the fields of politics, economy, science and technology, culture and ecology, and further consolidates the public opinion base of China-Arab friendship. The program will be broadcast simultaneously on several mainstream media platforms in China and Afghanistan.

  △ "Mutual learning: people-centered" propaganda film

27 sets of temperament wear templates teach you how to wear fashionable quality, and you can win by wearing them.

Physical appearance is very important for a person, but temperament is also very important. Even if the appearance is ordinary, the figure is average, but the temperament is outstanding, it can stand out among ordinary people.

For girls with ordinary figure and average appearance, it will be a way to upgrade their beauty by improving their temperament, and it will be easier to achieve. So let’s introduce how to improve temperament and how to become a temperament beauty.

First, accessories are very important, embellishing fashion

Matching is not only the "matching" of clothing, but also the "matching" of accessories, which are the finishing touch, but also a good helper to enhance temperament.

For example, the straw hat, a single product with common materials and styles, can be a sense of atmosphere because of the exquisite collocation of accessories.

In the collocation of many dresses and atmosphere, straw hats provide a temperament improvement and a sense of exquisiteness. At the same time, there are some exquisite accessories, which can also be a plus item for exquisiteness.

How can an ordinary T-shirt wear a different feeling from others? In fact, the main reason lies in accessories.

Therefore, if you want to stand out in daily life, increase the sense of exquisiteness and temperament, then accessories are a very important item.

As big as shoes and bags, as small as earrings and bracelets, it is the theme of exquisite temperament collocation, so if you think the collocation is too common, then it is better to try to start with accessories, which is simple and easy to learn, without wasting money, and the student party can easily own it.

Second, it is very important to cover up when you are out of the street.

Many times you don’t really need to show your face, such as going to the library, going to the supermarket, going to the park and so on. Especially on the university campus, you really don’t need to show your face.

So,Mask+hatThe collocation mode has been opened, and another plus item of fashion sense comes from it. In fact, we can find that wearing a mask and a hat is not a beauty, but can also pretend to be a beauty.

Because hats and masks cover most of our faces, we only need clothes to create an atmosphere. Especially in autumn and winter, there is no need to show skin color, so it is more suitable for "obscure"collocation scheme.

So at this time, as long as these two parts are covered, then we only need to work hard on clothing. Here we will focus on the version and learn to wear the style by taking advantage of the body.

For example, oversize wind is more suitable for bony salt girls, and it is more sensible to wear. For another example, fat mm is actually more suitable for a relatively slim dress, and it is really important to have a waistline.

Even we can choose a style that suits us according to a certain part of ourselves. For example, short legs can try Japanese girlish style, and short skirts are particularly high. For example, you can try French retro style with narrow shoulders, and there is always a style that suits you.

Third, color matching is very important to get rid of the feeling of passers-by

In fact, color is a very important factor affecting the senses. Clothes need to have "color" in addition to "shape". Choosing the right color can easily get rid of the feeling of passers-by.

For example, a simple black-and-white match, then we can make it interesting by contrasting colors, so that a simple and low-key match will look richer.

But the color is not forced to add, the simplest way to match is:Basic color+popular color.

The first kind, such as beige+red, the warm red collocation brings "passion" and gets rid of rigidity.

The second kind, such as black+green, the green of floral design is like a new bud in spring, lively and fresh, and literary fashion.

And these colors that we ignore are actually an important factor to enhance the sense of collocation fashion. And the sense of fashion is closely related to temperament, so the overall color coordination, then temperament will naturally improve a lot.

Therefore, when you appreciate some fashionable paintings and go shopping, you can pay attention to the matching colors that make your eyes shine, which may bring you a lot of happiness.

Disclaimer: passion fruit editor, the text is ingenious and original, and the picture comes from the network. If there is any infringement, please contact us to delete it. Thank you!

Finally, there is a fashion that can be understood. The 2022 Paris Fashion Week model street shooting is simple, generous and advanced.

Every time we watch a big show or street shoot, many people will send out such feelings as "too fashionable, can you wear it in life?" and "Oh, I can’t control it."

But there is a saying in the fashion world: the simpler the more advanced, perhaps knowing this truth. In this year’s street shooting of Paris fashion models, we can find that their clothes have changed a lot, and they are no longer fancy and incomprehensible, but more classic.

For example, a classic white shirt is basically a must-have item in everyone’s wardrobe, and no matter who you wear it, it can show a different taste.

Besides, there are many fashions worth trying and choosing. The most important thing is that we can draw many matching conclusions from the street shooting of models.

Classic jeans danpin

Among many fashions, the most classic one is denim. Although the times are constantly changing and the fashionable items in the fashion circle are endless, the status of denim fashion circle cannot be replaced by other items.

This is enough to show that classic denim fashion is definitely worth choosing and trying. For example, some daily wear can’t be separated from classic denim fashion.

For women who love beauty, in hot summer, they can choose denim dress to help themselves and build a good temperament. This skirt is simple in style, but it has obvious age-reducing effect. Older women will look younger if they wear it.

Loose t-shirt

Perhaps in most people’s minds, they will think that the fashions selected by the models in Fashion Week are all full of design sense.

But if we really look at their street shooting, we will find that the items they wear are very ordinary daily items, such as loose T-shirts.

No matter who wears this kind of single product, it can present a good temperament. It is a kind of fashion regardless of age and gender, with higher plasticity and stronger practicability, which is worth choosing and trying.

Folding element fashion

For these models in Fashion Week, they don’t just choose the basic fashion in their daily life, but also try the fashion with bright spots.

For example, the fashion with pleated elements has distinctive styles and can show certain psychology, which can make ordinary wear more interesting.

For example, the black jumpsuit with pleated design is relatively more everyday, but it does not lose its bright spot and can make the style look fashionable and individual.

Simple dress

Advanced and decent style is worth pursuing and trying. From the street shooting of Paris Fashion Week, models prefer simple and fashionable skirts, such as black straight skirt with suspenders. This kind of skirt is beautiful and advanced, and it also has a different temperament.

Basic vest

In the hot summer, it is natural to have a vest. With a wide-leg pants, you can show the atmospheric style and make your temperament outstanding enough.

In daily life, matching classic jeans with a vest shows a different good temperament. If your temperament is ordinary, trying this matching method can quickly enhance the sense of fashion.

You can choose a more personalized vest, such as a plaid vest with brown pants. This style is more retro and fashionable, which can make your temperament more outstanding.

For many women, once in summer, they may not know what kind of style to create. They can choose classic items or other items to make their styles more diverse and learn the collocation methods of supermodels, which can improve their temperament.

Original text, pictures from the network, if there is any infringement, please contact to delete.

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003Rasmus VS Atletico Madrid

In the past, las palmas played against Atletico Madrid for nearly 10 times, and achieved 1 win and 9 losses, and his past performance was obviously at a disadvantage. In terms of recent situation, las palmas’s recent performance is acceptable, and the team has won 2 consecutive victories; However, Atletico Madrid’s recent state is relatively stable. Although it has fought on two fronts, it has achieved good results. Las palmas beat Manakol 3-0 in the last round and won two consecutive victories, in good shape. The team has a strong offensive ability, scoring only 9 goals in the past 5 rounds, but the defensive quality has improved, losing 4 goals in the past 5 rounds. This season, it has achieved 4 wins, 2 draws and 5 losses, ranking 10th in the league. Sandro ramirez, Fabio Gonzá lez and others were plagued by injuries or missed the game. It must be difficult for this field to face the former bitter Atletico Madrid.

Atletico Madrid beat Aravis 2-1 in the last round, and the team’s morale is like a rainbow. So far this season, it has achieved 8 wins, 1 draw and 1 loss, and its performance is excellent, ranking third in the league. Comprehensive analysis: Atletico Madrid has recently won six consecutive victories, averaging two goals per game, and the offensive end is full of firepower. They have won 9 of the last 10 games against las palmas, and they have an overwhelming advantage. In this game, Atletico Madrid is highly likely to continue the momentum of victory.

Direction: main and negative

Score: 0-2/1-3

Number of goals: 23 goals

002Lecce city VS Leeds United

Optimistic: Shengping

Age: 20 11 21

Total goal: 2.3 goals

004Paris Saint-Germain VS Montpellier

Optimistic: win/let win the game and make it even.

Age: 20 30 31

Total goal: 3.4 goals

005Porto VS Lille, esto

Be optimistic: win/let win

Age: 30 31 41

Total goal: 4.5 goals

2023 Cosmetics and Daily Chemicals Jiaqing Marketing Monitoring Report: Head enterprises dropped, while Estee Lauder, L ‘Oreal and Procter & Gamble all dropped by more than 17%.

Zhongxin Jingwei, October 20th (Sun Qingyang) Recently, iResearch released the "2023 Online Marketing Monitoring Report of Beauty and Household Chemicals Industry" (hereinafter referred to as the "Report"), and authorized Zhongxin Jingwei Research Institute to release it. The report shows that from January to August 2023, the investment in online advertising in the whole industry declined to some extent, but household cleaning products rose against the trend, showing a good development trend.

From January to August, the online advertising market in the beauty and daily chemical industry was under pressure, only 74.1% of the same period in 2021, and the investment index was 3.86 billion yuan, down 9.8% year-on-year, lower than the overall average level of all industries; Among them, the beauty and skin care category and personal bathroom category were not as good as the same period in 2022, but the household cleaning category rose by 12.1% against the trend, and the investment index reached 650 million yuan. Video websites and video patch advertisements are still the most preferred media and advertising forms for brands in the industry. The advertising budget of brands is mostly concentrated in key periods such as festivals and e-commerce promotion, with promoting product sales as the ultimate orientation of advertising effect.

In the report, the advertising of beauty, skin care and personal bathroom was not as good as that of the same period in 2022, while the investment index of household cleaning products reached 650 million yuan, up by 12.1%. The increase in investment in household cleaning products may be related to the increase in people’s attention to household environmental sanitation.

In terms of delivery strategy, beauty and skin care brands pay more attention to content marketing, and strengthen the celebrity endorsement effect through full-screen advertisements, while highlighting the preferential information of e-commerce. The celebrity endorsement effect can also attract more consumers’ attention. The prominence of e-commerce preferential information can also increase consumers’ purchasing decision-making power. Personal bathroom and household cleaning industries are more inclined to use video patch advertisements. By embedding popular dramas and variety shows, these advertisements can better reach the target audience and enhance the brand volume exposure. The form of video patch advertisement can convey information when the audience watches the video, increase the user’s attention and memory, and improve the effectiveness of the advertisement.

In addition to the launch strategy, brands in the industry also actively participate in e-commerce promotion activities and deepen cooperation with online and offline supermarkets to drive further transformation of sales. E-commerce promotion activities are an effective means to attract consumers to buy, and stimulate consumers’ desire to buy through promotional offers and time-limited discounts. Cooperation with online and offline supermarkets can also expand sales channels and increase product exposure and sales.

Judging from the delivery schedule, the advertising budgets of brands in the three major sub-sectors of beauty and household cleaning are mostly concentrated in the key periods of e-commerce promotion such as 38 festivals, 618 and double 11, among which the online penetration rate of brands in the sub-sector of beauty and skin care is high, and the investment index fluctuates significantly with the time of key activities such as e-commerce promotion/shopping festivals.

The report also shows that the reduction of head advertisers is obvious, and the investment index industry of beauty and skin care brands accounts for nearly 50%. There is a high concentration of advertisers’ investment index in the beauty and daily chemical industry, with TOP4 accounting for 75.2% of the whole industry. However, in 2023, only Unilever increased its brand advertising, while Procter & Gamble, L ‘Oreal Group and Estee Lauder decreased by 17.1%, 18.9% and 20.8% respectively. The share of investment index in the three major sub-sectors fluctuated steadily, among which beauty and skin care accounted for the highest proportion, accounting for about 46.9% of the total online advertising investment in the beauty and daily chemical industry, and the proportion of personal bathroom continued to decline slightly.

Judging from the strategy of online advertising, advertisers in the beauty and household cleaning industries are still more inclined to launch on the mobile side. Although the investment index has declined, it still accounts for nearly 50%. In addition, the OTT terminal became a popular terminal from January to August 2023, accounting for 40.5%. Video patch advertising is the most important advertising form, accounting for 62.2%, followed by full-screen advertising; The proportion of information flow advertisements increased to 6.5% in 2023. Video websites are most favored by advertisers. The number of advertisers in Tencent and Xiaohongshu is ahead of other media. 62.6% of online advertising investment in the beauty and daily chemical industry is concentrated on video websites. Portal websites and IT websites are also important advertising media.

(Zhongxin Jingwei APP)

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