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Maybe every man likes 911, but maybe everyone subconsciously has a dream of picking up a pickup truck, because it is not a Yan value sports car that can carry the distance, but also a cross-country with a steel body and a huge space, so it is done. With the latest one off the assembly line, it has created a new history of pickup trucks in China, becoming the first high-end pickup truck brand in China to break through 300,000.

On May 8, 2022, the 300,000th vehicle was officially rolled off the assembly line in Chongqing Smart Factory, and its strength demonstrated its "speed". We should know that as a new production base, Chongqing Smart Factory was completed and put into production in only 14 months, but it took less than 100 days to get off the assembly line from zero to 10,000 vehicles, and then it took only one year to get off the assembly line for 100,000 vehicles. Now it takes another 2 years and 8 months to achieve a breakthrough of 300,000 vehicles, which has once again created a new myth in the industry.

When it comes to why it is so popular, the variety of categories must be an unavoidable topic. For example, it is subdivided into three versions for different consumer groups, namely, the passenger version, the commercial version and the off-road version. As the name implies, the passenger gun is prepared for consumers who take the family as a unit. With its high appearance and rich configuration, coupled with the comfort of SUV, the positioning of pickup truck is not only for pulling goods, but also for family cars. The commercial version is the original intention of the pickup truck, which is aimed at the self-employed who do small business. Usually, it pulls more goods and is particularly practical. The off-road version is specially prepared for off-road enthusiasts. Running in the mountains, traveling, and feelings are unspeakable, which makes it have an upward momentum.

It is worth mentioning that the 300,000th model rolled off the assembly line is a trailer version of passenger guns, and the trailer versions of passenger guns and commercial guns are also listed simultaneously. On April 1st, this year, the relevant regulations of C6 light tractor trailer were formally implemented. In order to meet the diversified needs of users, on the basis of guns, locomotive guns and off-road guns, trailer versions of passenger guns and commercial guns with higher cost performance are introduced, and the market guidance price is increased by 2000 yuan on the four-wheel drive AT models of passenger guns and commercial guns. This also means that the whole car system has laid out trailer models. It is reported that the trailer version has powerful functions, has the towing qualification of C6 driving, and is equipped with 2.5-ton trailer qualification, trailer power inlet and trailer installation port, which can infinitely expand the use scenarios of towing, including transporting motorcycles, towing yachts, motor boats, etc., and strive to meet the different needs of consumers.

In addition, models such as "black bomb", "artillery" and "locomotive gun" have been derived to accurately deal with various sub-fields. It can be said that the birth of, opened the era of China pickup truck 3.0 ride, and its ride comfort, diversified convenience and multi-purpose practicality have been recognized by more and more consumers. Once upon a time, consumers loved cars, but now they are moving closer to SUVs. Who knows that the future will not be the era of pickup trucks? The change of automobile consumption concept may bring new life to pickup trucks.

More importantly, with the relaxation of local policies on pickup trucks, some areas have been lifted, and many pickup trucks can be seen in cities. According to statistics, at present, more than 70% cities in China have relaxed the restrictions on pickup trucks entering the city. We are constantly exploring and researching in the sub-field of pickup trucks, so that the gun can be upgraded into a versatile player who is suitable for business and living, and the pain points of consumers can be identified with one blow.

Xiaobian language

The city is not limited, so that pickup trucks can be reborn. In fact, since the pickup truck positioning was opened from the original commercial to passenger positioning, the good momentum of pickup trucks has gradually come. In this unprecedented era of great change, the automobile industry is welcoming a subversive transformation. As a self-owned brand, the automobile seizes the opportunity and makes a new start. As the benchmark of pickup truck market, it is gradually becoming the new business card of China brand in the world. Let’s call! Call for China!

"The picture comes from the Internet. If there is any infringement, please contact to delete it."

As a high-end sub-brand of SAIC Motor, Zhiji Automobile has not lacked attention and enthusiasm since its birth. However, at this stage, its brand among consumers has not been formally established, and its sales volume can’t compare with the new car-making forces such as Weilai, Tucki and Ideality.

Recently, some media pointed out that although the past sales volume did not affect Zhiji Automobile’s sales forecast for this year, its order data was suspected of flooding.

It is reported that SAIC Zhiji Automobile sold only 5,000 vehicles in 2022, but co-CEO Tamia Liu set a sales forecast of 45,000 vehicles in 2023, which was nine times higher than the actual sales last year. However, whether the sales of Zhiji Automobile can support SAIC’s high-end dream has been questioned by the public.

Recently, some media reported that there are a large number of blind orders for Zhiji Auto circulating on the idle fish second-hand platform. Many sellers admit that they are employees of Zhiji Auto Experience Store and have more "redundant" orders in their hands. According to industry insiders, the blind order data of Zhiji LS7 may contain a lot of water, and Zhiji Automobile is suspected of using water injection data to prop up sales.

Through the keyword "Zhi Ji LS7 Blind Booking", a large number of goods that transfer Zhi Ji LS7 Blind Booking rights can be found in idle fish, which can be described as amazing.

Open a seller in Shenzhen at will. The description of the baby shows that the price of 1,199 yuan includes 888 yuan for the blind subscription of Zhiji LS7, 5,000 yuan for the first 10,000 blind subscriptions, 36,800 yuan for lifelong intelligent driving+2,888 yuan for front seat ventilation+5,800 yuan for high-definition car paint, and 2,000 yuan for coupons.

It is worth noting that the seller also specifically stated in the description: "Several riders have been successfully transferred, and they are honest and safe".　

Zhiji LS7 new car just went on the market on the 10th of this month, and now there is such a huge blind subscription rights transfer on the second-hand platform, which really makes people doubt the authenticity of the car’s order sales.　

As of the press release of 91che, SAIC Zhiji has not responded to this matter.

Yu Development (000514)Signed Supplementary Agreement III with the Land Use Affairs Center of Chongqing Economic and Technological Development Zone, and reached an agreement on adjusting the payment time of the remaining price of the second phase of the group purchase project and the liability for breach of contract. According to the agreement, the final payment of the second-phase group’s house purchase is about 243 million yuan, which will be paid before December 31, 2024 at the latest. The measured construction area is about 63,400 square meters, and the total price is about 704 million yuan. This move is conducive to the progress of the project and the steady development of the company, and does not harm the interests of shareholders.

　　We are halfway through 2020,

　　A sudden epidemic at the beginning of the year,

　　Gave the market a surprise.

　　From road closure to business resumption,

　　In July, the rescheduled 2020 Kyushu Exhibition will finally be launched as scheduled!

　　From July 10th to July 12th,

　　Flyaudio flying songs in this year’s twists and turns exhibition

　　What surprises did it bring — —

　　What driving tools have been developed?

　　What new trends are on display?

　　Come to booth B11673 Feige in Hall 8,

　　Let you experience the most in-vehicle artifact on the spot!

　　But before that,

　　Follow the little song to see this wave of Reuters first ~ ~ ~

　　What are the good things on display at the Kyushu Exhibition in 2020?

　　Xenon2 intelligent music lathe

　　One of the heavy products on display — — Xenon2 intelligent music car! In terms of intelligence and sound quality, Feige has always been at the forefront of the industry, taking the lead in leading a number of industry-leading products. This time, the second-generation music car products will be built again, bringing new vitality to this sluggish market this year!

　　YEATION car products, which debuted for the first time, will bring many surprises in hardware configuration, workmanship quality and function upgrade. The original imported sound quality hardware doubles the expressive force of car music; On the next LEVEL of screen material, the screen color is more impactful; "Gold" chassis, high-end quality; Equipped with the latest system/software, etc., keep up with the update of the times!

　　Highlights of product experience:

　　Professional quantum dot screen is clearer

　　Italy imported fever class AB power amplifier.

　　Japan imported 24bit independent DSP.

　　·Flyaudio special black diamond sound quality capacitor

　　Feige "Sound Pro』" sound quality system

　　Standard Bluetooth 5.0 stronger quick connection

　　6-channel Line-out output expansion power amplifier

　　GT2 panoramic navigation integrated machine

　　Following the launch of GT1, the first panoramic navigation integrated machine under Flyaudio Feige last year, after a year, GT2 panoramic navigation integrated machine came on fire. At the Kyushu Exhibition in Shenzhen in July, GT2 was first tested by the national public! From in-car entertainment to travel safety, Flyaudio Feige has been making great efforts to create differentiated and high-quality in-car products, constantly expanding the depth of the field, and comprehensively developing in-car weapons to escort car owners in all directions!

　　Flying song GT2 panoramic navigation integrated machine integrates the high-quality functions of intelligent car+360 panorama, and "intelligent car+360 panorama+rich driving function+high-quality sound effect" to realize the car+panorama function in one step!

　　Highlights of product experience:

　　360 panoramic multiple driving modes

　　"4+1" five-channel high-definition video input

　　Built-in native stage 360 decoding system

　　Sony 225 fisheye camera has a good view.

　　New high-performance intelligent control platform

　　Support MiPi DVR/AVM simultaneous recording.

　　Standard Bluetooth 5.0 stronger quick connection

　　360 panoramic decoding all-in-one machine

　　Since there are new products on display, there are naturally 360 panoramic products. In the aspect of 360 panoramic product layout, Flyaudio has been comprehensively researched and developed in recent years, from Nightcrawler to SV1, from protocol all-in-one to decoding all-in-one to meet the modification needs of different groups of people.

　　This time, a variety of 360 panoramic products were also exhibited, among which the 3D version of Lexus 360 panoramic decoding integrated machine was the special car product that attracted much attention this year. I look forward to the experience of the majority of car owners and friends!

　　Highlights of product experience:

　　Opening and closing door animation reminder

　　Turn on the machine and look around 360 degrees.

　　Four rounds of simultaneous display to see the details

　　3d/2d multifunctional view

　　Support the radar trigger of the original vehicle

　　Support four-way driving recorder

　　Personality setting of special car model license plate

　　Besides new products, what else is there to watch in Feige booth?

　　Music car audition room, feel 3 times the sound quality of MAX!

　　Compared with the previous exhibition layout, Feige designed a "Music Car Machine Audition Room" in the booth, and visually compared the sound quality expression of X2 in all directions.

　　As a highlight of this Flyaudio Feige booth, it is the best X2 product experience besides the car show. It’s better to say that a thousand is not as good as a minute’s experience on the spot. In 2020, a new generation of music car will fly, which will be shocking!

　　We can’t talk about it anymore,

　　That’s enough spoiler for today.

　　More exhibitions are wonderful,

　　Welcome to the booth B11673 Feige in Hall 8 of Shenzhen Kyushu Exhibition on July 10th.

　　Tasting more smart driving artifacts together!

　　[Industry of car home] On December 16th-17th, the Global Smart Car Industry Summit (GIV2022) hosted by committee of 100, an electric vehicle from China, was held in Hefei. At the meeting, BU COO, Huawei’s smart car solution, and Wang Jun, president of the smart driving solution product line, said that we should build an independent and innovative smart driving technology system. After cutting off the supply of high-performance GPU chips in the United States, it has a huge impact on the field of autonomous driving. The rising architecture built by Huawei is self-developed from the bottom hardware, AI framework, training platform and tool chain, and does not rely on American technology.

　　Wang Jun introduced that after more than three years of development, Huawei’s smart car solutions have entered the stage of scale delivery. By the end of October this year, Huawei had released 1.72 million sets of components. Now it is the development stage of fuel vehicle to electric vehicle, and it is evolving to intelligence. Electrification is the change of energy system, and the essence is still the change of hardware. Hardware determines the upper limit of experience, and the performance and experience of electrification will gradually converge. The differentiation of electric vehicle experience mainly comes from intelligent systems, especially intelligent cockpit and intelligent driving. There are great differences between different models. The core of intelligence is computing power, software and data. Hardware capability is only the lower limit of experience, while software determines the upper limit of experience.

　　In practice, Huawei found that electrification is the best carrier of intelligence, and there are great differences between them. These two completely different technical systems, Huawei is trying to deeply integrate them, resulting in the effect of 1+1>2, becoming a bridge on the road of intelligent transformation of automobile enterprises and creating an intelligent electric vehicle with the best experience.

　　Intelligentization is a new track. Huawei believes that the system with the best experience and leading technology can be built by adopting the full-stack integration solution, such as the HarmonyOS cockpit system with optional mode and the high-order intelligent driving assistance system with HM mode. However, this method also faces the problems of large investment, difficult technology and long cycle. In the process of building a full-stack solution, Huawei introduced parts technology and products, and adopted diversified modes of cooperation to achieve a win-win situation according to the situation and needs of different car companies.

　　Wang Jun said that smart cars are highly personalized, customized and high-value consumer goods that can be produced in large quantities. To achieve a balance in contradictions, we need a strong infrastructure and development platform, which can be flexibly customized to form differentiation, and can be quickly developed and replicated. Huawei Smart Car Digital Base can provide basic network and hardware platform for car companies, and also provide basic software platform including underlying operating system, atomization service and development tools, so as to improve development efficiency, enhance experience through vehicle collaboration, and reduce development difficulty through open interface. Many models applying this platform are under development, and will be released and listed one after another from 2023. The new model has stronger expansibility and faster iterative development speed. On September 28th, 2022, SDV Working Group of China Automobile Industry Association released the official version of Software-Defined Automobile Service API Reference Specification 3.0, including 501 atomic service API interfaces and 343 equipment abstract API interfaces. As an important member of SDV working group, Huawei has completed the system domain integration with more than 30 devices from more than 20 manufacturers based on standardized interface specifications, and the development efficiency of new services has increased tenfold.

　　Wang Jun shared two integrated solutions. In terms of intelligent cockpit, Huawei deeply integrates the minimalist human-computer interaction experience of smart phones with the sophisticated space experience of automobiles, and builds a full-stack intelligent cockpit solution Harmony Space to provide full-scene smart travel services for drivers and passengers. Huawei is constantly improving its capabilities in voice, multimodal interaction, screen, Huawei Sound and ecology, which will be gradually released in the future.

　　Based on the Harmony OS car operating system, the partners jointly define the hardware interface, so that the hardware can be plug and play, replaceable and upgraded, and diversified hardware can be interconnected. Nine types of CASE are developed for car scenes, which open the language, vision, Huawei Sound and the underlying hardware capabilities of partners to applications through API interfaces, and rapidly develop a multi-device cooperative cockpit system. Our partner’s car canopy, electronic rearview mirror, holographic projection, steering system and intelligent health seat equipment are being applied to customers’ new models one after another after the integration test, helping partners to achieve commercial success and build innovative cockpit experience for consumers.

　　In terms of intelligent driving solutions, Wang Jun believes that intelligent driving can’t be achieved by piling up hardware, which can’t produce a good experience. Now the market is very "rolled", and we can often see how much computing power and sensors are deployed in publicity, but what kind of intelligent driving experience can be achieved is uncertain. Three years ago, we defined the highest hardware specifications in the industry at that time. Later, everyone said that Huawei’s intelligent driving system was good. Because the hardware configuration was very high and strong, the industry began to "roll up" in hardware competition, and fell into a strange circle of attaching importance to hardware, ignoring experience and being weak in security. This should not be advocated.

　　The most difficult thing for intelligent driving is the breakthrough of a large number of long-tail difficult scenes, which requires strong software algorithm ability and massive test and verification accumulation to achieve the most comfortable driving. Moreover, it is the best intelligent driving system to be safer than human driving. Huawei has been pursuing the ultimate experience similar to human driving. In September, Shenzhen officially released the high-precision map, and the Extreme Fox Alpha S HI version equipped with Huawei ADS system launched the NCA self-driving navigation assistance function for Shenzhen car owners. Huawei ADS is the first system to support advanced driving assistance in urban areas. I often drive this car when I go to work, and I use self-driving throughout the 20-30 km road, making it easy to realize point-to-point intelligent driving assistance. At present, the function of urban NCA depends on high-precision maps, and the cycle of composition and map review is relatively long. With the gradual release of high-precision maps in major cities in China, the function of urban NCA will be opened one after another, and the function of urban NCA in Shanghai will be officially launched in December.

　　Safety is the core of intelligent driving. Huawei proposes that driving should be safer and driving should be easier. Huawei has designed a 360 safety protection system with 16 active safety functions when driving, which gives full play to the integrated sensing ability and improves many active safety capabilities. For example, the traditional AEB, Huawei is faster, can find abnormal objects and realize active safety treatment. The sensing system configured for self-driving can be used in driving, and the overall self-driving hardware equipment is worthwhile. At present, the intelligent driving system is basically a fragmented experience. Huawei focuses on three driving scenarios: high-speed, urban area and parking, and strives to break through difficult scenes, open up the self-driving function of the whole scene, enhance the continuity of user experience and make intelligent driving easier.

　　Wang Jun called for building an intelligent driving technology system with independent innovation. Not long ago, the United States restricted the export of high-performance GPU chips to China, and AI sanctions began to be implemented. High-end chips mainly serve servers in high-performance data centers and are used for large-scale AI training in the cloud, which is very important for AI algorithm training of autonomous driving. Cutting off the supply of these high-end chips has a huge impact on the field of autonomous driving. Huawei has built an AI infrastructure solution for the whole scene of "end, edge and cloud" based on the AI processors of the Ascension series, covering the whole process of reasoning, training and deployment in the field of in-depth learning. Ascension architecture is self-developed from the bottom hardware, AI framework, training platform and tool chain, and does not rely on American technology.

　　The core of Huawei’s intelligent driving computing platform MDC is Ascension Series. Based on Ascension Computing, an Octopus cloud training platform is built, and an intelligent driving development, training and deployment platform with end-cloud collaboration is built, which takes root in technology and gives the world a second choice. Huawei has migrated all the training of intelligent driving to Ascension architecture, which means that many operators of Huawei’s own training have been built on Ascension and are open to other algorithm developers.

　　"We hope that everyone can use this system together, the crowdfunding operator library, and continue to develop in the black land of China, getting better and better. We will continue to work closely with universities and educational institutions to provide developers with training in Ascension System, and provide tools and technical support in the process of migrating to Ascension, and join hands with China’s industrial partners to build an independent and innovative intelligent driving technology system, share technological innovation achievements and win the future of intelligent driving. "

　　Do you remember the positioning of the short video at the beginning? Music short video community platform.

　　Recently, the music of short videos seems to be coming back. On July 4th, Tik Tok music co-singer Hu Haiquan created the first music comprehensive "Hi, listen to me! ",from online Live broadcast to online live show; On July 5th, the column "The Original Singer Comes" created by Aauto Quicker Music Institute opened the King’s Harbor Music Season, and many Aauto Quicker musicians joined hands with the original singer of the King.

　　Also on July 5th, Aauto Quicker Film and Television Account launched a video in Weibo to launch the Aauto Quicker Women’s Team in the form of a promotional film, although many netizens commented that they didn’t know what Aauto Quicker’s intention was to launch the Women’s Team, whether it was to enter the entertainment circle seriously or just for a publicity. However, the combination of Aauto Quicker Laotie and the women’s group still attracted great attention, and it quickly boarded the hot search in Weibo on the day of announcing the formation of the group.

　　The two short video platforms have made some moves in the music field. Should we take the music road again or expand the music territory? The love-hate entanglement between short video and music, can we take advantage of the situation to rub out a new fire? After injecting the fresh blood of short video, can Chinese music create a brand-new content ecology?

　　Tik Tok and Aauto Quicker cross the border.

　　Self-made music IP program attack

　　If explosion is the key word of short video platform in the music industry last year, then this year, short video platform shows more obvious action, that is, cross-border.

　　The cross-border here refers more to the integration of the platform based on the existing resources and advantages, and the innovation of the gameplay activities within the platform and the redistribution of resources for musicians, so as to further improve the efficiency of music distribution, announcement and even incubation, and explore more cash opportunities.

　　Specifically, how is the platform done? On the one hand, it is to promote the interaction between musicians, constantly invite famous Chinese classic singers, and interact with the new generation of musicians on the platform to enhance the visibility of self-made programs; On the other hand, it is to get through the content linkage. At this point, based on the platform’s star appeal and unique gameplay, different platforms clearly reflect the differences in gameplay.

　　"Yunpa Music Week" was launched from Aauto Quicker and Taihe Music, and "Lian Mai Yin Yue Hui" was launched, and Jam Hsiao held the first online concert in Aauto Quicker, becoming the first person in the concert of Aauto Quicker star living room; Tik Tok also joined many powerful singers in Chinese music field to launch "DOULIVE Sofa Concert" and "Doulive at the scene".

　　This time, the music opened in Tik Tok is a comprehensive "Hi, Quan listens to me! In the two-hour live broadcast, in addition to singing songs, there are also forms of talk show, continuous wheat and magic. As the first singer to cooperate with Tik Tok, Hu Haiquan is also like the vanguard sent by Tik Tok to test the water.

　　In addition to Hu Haiquan’s performance with musicians, friends in the circle, such as Joker Xue and Michael Chen, also helped to appear in the live broadcast room. According to statistics, the cumulative number of people watching the live broadcast exceeded 2.4 million, and the Tik Tok hour list was TOP1, which dominated the list during the live broadcast.

　　On the other hand, Aauto Quicker reached a cooperation with Emperor Entertainment in the sixth live broadcast of the self-made music section "The Original Sing Comes", and launched a series of activities. Four Aauto Quicker musicians, including Xiaohua himself, KINOMOTO SAKURA Junda, Zhibao and Hong Kong Mongkok Xiaolong Nv Long Ting, joined hands with Joey Yung, Hacken Lee, Twins, Kenny Kwan W. Jr. and Angela Hui. Six King Hong Kong music singers settled in Aauto Quicker, and collectively released videos, covering familiar songs such as "Serenade of the Moon" and "Red Sun", which revived the public’s feelings for classic Hong Kong music.

　　From the formal point of view, it is more inclined to live music interaction, especially through the form of continuous wheat, so that the cover singer and the original singer can be in the same box remotely, which is relatively weak in appreciation and enhanced in interest.

　　According to the person in charge of Aauto Quicker Music, The Original Singer Comes is an annual music platform that Aauto Quicker continues to operate and spread throughout the year. It explores the presentation and operation of musicians in the form of columns. It has been launched six times before, including Mira, Hu 66, and Hailai A Mu, the original singer of Teenager, and so on, all of which have gained some attention.

　　Whether it’s Aauto Quicker’s "The Original Singer Comes" or Tik Tok’s "Hi! Listen to me, these self-made IP columns or programs tailored for musicians undoubtedly provide musicians with more sufficient performance space, making musicians’ personal style more distinct, and the form is not limited to a single performance, but more penetration at the level of music peers and fans.

　　It is worth mentioning that with the in-depth development of music content on the short video platform, a particularly fierce tug-of-war for copyright has immediately begun.

　　For example, last month, Jay Chou settled in Aauto Quicker as a spokesperson and opened the first Chinese social media account. Later, he also launched the audio clip and MV clip of the new song "Mojito" on the short video platform in Aauto Quicker for users to use as short video creation materials.

　　Tik Tok, also not to be outdone, immediately announced that he had reached a copyright authorization cooperation with Jewel Music on the short video platform for all song clips and song MV clips. Tik Tok Station also launched the exclusive song list of Jay Chou simultaneously, including the past tracks and future new songs of Jewel singers such as Yuan Yonglin and Pai Weijun.

　　The two sides successively won the copyright of Jay Chou’s new songs, and the secret rivalry behind the short video platform surfaced, which also brought more vitality to the music industry. Of course, only when the protection of music copyright becomes subconscious can it help the short video and the music industry to develop together.

　　The New Cradle of Musical Talents

　　Will short videos be the future of Chinese music?

　　The ambition of short video platform is not limited to this. Besides being a channel for spreading music content, it also wants to be a platform for creating music content. For this reason, Tik Tok and Aauto Quicker have successively launched a series of music talent support programs.

　　On June 22nd, Tik Tok officially announced the branding of Tik Tok music through the online conference of "Invisible Concert", and at the same time launched the "2020 Tik Tok Seeing Music Plan" and "Tik Tok Musicians’ Hundred Million Yuan Subsidy Plan", which is also the first platform in the short video industry to implement the "music subsidy model" for musicians.

　　Different from the traditional streaming media music platform, as a short video platform to support musicians, Tik Tok will complete an upgrade from the amount of songs played to the amount of songs used. At the same time, it will also launch a live tour of the city and live broadcasts of five major tracks.

　　In fact, the support of short video platform for musicians can be traced back to a long time ago. As early as April 2018, Aauto Quicker officially launched the "Aauto Quicker Musician Program", which is dedicated to supporting original musicians with musical dreams all over the world, and escorting high-quality original musicians through intelligent and accurate push, 100 million yuan of traffic resources, customized exclusive songs, ace channel publicity, exclusive identity authentication, rich work sharing and other forms.

　　This year, Aauto Quicker Music also launched an incentive plan of 100 million yuan, and jointly launched the "No.12 Record" annual singing contest with QQ Music. Musicians who passed the preliminary contest will become the first creators to benefit from the incentive plan and automatically enjoy the extra benefits of doubling their income.

　　According to the data of the platform, in 2019, the Top500 music anchor in Aauto Quicker rose by over 800 million yuan, and the anchor with 10,000 powder broadcasted for an average of one hour a day, with an average monthly income of over 3,000 yuan; The anchor with 1 million powder broadcasts an average of 2.5 hours a day, with an average monthly income of more than 100,000 yuan.

　　If the competition for music copyright in Tik Tok and Aauto Quicker is regarded as the allocation of current music resources by short video platform, then the competition for music talents by Tik Tok and Aauto Quicker is the layout of short video platform for the future music market.

　　Short video platforms, represented by Tik Tok and Aauto Quicker, are changing the music ecology of the Chinese music scene through the form of "10 billion traffic+100 million yuan subsidy". The relationship between the traditional streaming media music platform and the audience has been changed by the stronger user participation of the short video platform, and the pattern of the music battlefield may usher in a new reshuffle.

　　Short video incoming tone integrated IP

　　What can it bring to Chinese music?

　　It is not difficult to understand why the short video platform tries to synthesize sound.

　　With the development of content, music does not only exist as the playing background of the platform, nor does it stay at the level of musicians’ announcement, but based on this, it extends the pan-entertainment ecology that belongs to the short video platform alone. The platform forms a more complete ecological closed loop by constantly intervening in the upstream and downstream of the music industry, such as marching into music variety.

　　According to Ai Media’s Thirty Years’ Research Report on Chinese Music, music variety has the advantages of being more diverse, younger, vertical and deeper, and has become a high-quality channel for cultivating original musicians and exporting original songs.

　　If the short video platform deeply enters the sound synthesis, it will have a certain impact on the whole digital music industry. First of all, in terms of copyright precipitation, copyright has always been the key to the short video platform’s efforts in the field of music. Self-made programs on the platform mean that music copyright will be directly given to the platform, which is also the basis for Tik Tok Aauto Quicker to attach importance to self-made IP programs.

　　Secondly, in terms of music distribution, this has always been a significant advantage of the short video platform, that is, traffic support plus algorithm distribution. The short video platform with many years of experience in advertising has obviously applied this set of combination boxing to perfection.

　　Finally, in the realization of music IP, whether musicians or music works, the platform has always focused on sustainable long-term value. Nowadays, the diversified business realization mode with music IP as the core has gradually become the mainstream. If the short video platform can expand the existing music IP into music variety IP in the future and explore more ways to realize it for musicians, it will certainly promote the business model of Chinese music to be advanced.

　　To sum up, compared with the long video platform, the short video platform cross-border sound synthesizer also has its own advantages, which is the unique value of the short video platform. This is not contrary to the long video platform, but the platform uses its own advantages to cooperate and jointly promote the fine operation and industry evolution of Chinese music on the basis of its own differentiated functions.

　　Source: rhinoceros entertainment, entertainment business observation, etc.

　　Chen Xinyi of Zhejiang Sci-Tech University

　　Zhang Chenyi, Zhejiang Normal University

　　Tan Shuyu of Anhui Normal University

　　Chai Ruoyue, Zhejiang University of Finance and Economics

　　On August 3rd, the original article "Can’t I like a" online celebrity "pushed by WeChat official account, the official WeChat of China University Media Alliance, attracted the attention of netizens. Ren Yuxuan, the author of the article and a 2015 undergraduate student of Communication University of China, said in the article that in the eyes of many people, it is acceptable to follow the stars, and it is hard to talk about liking "online celebrity". "True, kind, talented, with positive energy … … Can these excellent qualities only exist in the stars, but not in the grassroots ‘ Online celebrity ’ On the body? " She asked.

　　On the second day after the article was published, with the reprinting of many influential WeChat public accounts and comments from netizens, Weibo’s topic "I like a ‘ Online celebrity ’ What’s wrong? "ranked first in the hot search list, with more than 15 million readings.

　　China University Media Alliance launched a survey among 1,847 college students nationwide, among which 42% of the students surveyed said that they had "paid attention to different types of ‘ Online celebrity ’ " , 47% of the college students surveyed said "Yes ‘ Online celebrity ’ Groups don’t catch a cold ","Right ‘ Online celebrity ’ There are 10% college students who have a certain aversion.

　　"People who can bring joy and positive attitude should be respected, not because of ‘ Online celebrity ’ The two words are labeled with some inexplicable labels. " Some netizens wrote in the comments.

　　Pay attention to the "online celebrity" in literature, music, beauty, games and other fields.

　　Wu Yingqian, majoring in journalism and communication at Zhejiang Sci-Tech University, has been paying attention to Weibo red man Yuan Zihao and Yuan Ziwen since high school. In Wu Yingqian’s third year of high school, she bought the first book "I hope my world will always have half of you" by the "literary brothers". At that time, she was experiencing a "low valley" in her Chinese performance. When she read that her younger brother Yuan Ziwen had encountered a bottleneck in high school and still didn’t give up, Wu Yingqian was moved. She encouraged herself by taking the "literary brothers" as an example, and she firmly believed that she could also overcome difficulties.

　　Yuan Zihao and Yuan Ziwen, who have millions of fans on Weibo, graduated from Peking University, and the two brothers became popular with the publication of their inspirational novel "May my world always have half of you" in 2013. Now almost every Weibo of the two brothers has tens of thousands of "likes". Some people even call them "two young stars flying in the sky."

　　Wu Yingqian pays close attention to the public trends of "Wenhao Brothers", and is also familiar with their brand endorsements and related activities. Even in her English composition and her usual writing class assignments, the shadow of the "literary giant" brothers is everywhere. She said that people who pay more attention to the two brothers like their works and their fine quality rather than just their handsome appearance.

　　Yang Qianyu, a junior girl from Anhui Normal University, started talking when she mentioned Priest, the writer of "online celebrity". Compared with most peers’ pursuit of high-value stars, 20-year-old Yang Qianyu admits that she does not belong to the "Appearance Association". In her view, Yan value is the heavyweight weight of online celebrity’s popularity, but without connotation and cultivation, "no matter how beautiful the face is, it won’t last long".

　　Priest in Yang Qianyu’s mouth graduated from Shanghai Jiaotong University, and is an online novel writer. She is recognized as "highly educated online celebrity". According to public data, Priest’s novel collection has exceeded 150,000. Similar to many popular writers, whenever Priest updates chapters, it always causes positive responses from fans.

　　Yang Qianyu came across Priest’s works when she was a sophomore in high school. She regarded Priest as her "goddess". She feels that although the online writer is only Priest’s deputy, it can be seen from the lines of the works that Priest has shown good strength in every work.

　　Influenced by idols, Yang Qianyu, who chose the Chinese Department in the university, has now embarked on the road of writing. Since January this year, Yang Qianyu has been busy updating her works. Although she has only collected 10 readers and 3 flowers so far, she still feels great satisfaction even if she is recognized by only one reader.

　　Bai Yanxin, a college student who likes to make up and take photos everyday, has followed nearly 500 "online celebrity" such as "Fashion Blogger" and "Beauty Blogger" on Weibo. She pays attention to the daily life of "online celebrity", wears recommendations, and reads Weibo recommended by different beauty bloggers to help her "not miss" when shopping.

　　“‘ Online celebrity ’ It is an ordinary person who is very close to us. "

　　"I think ‘ Online celebrity ’ It is a group of people who are better than us in some respects. They are not as high as stars or other celebrities, and we ordinary people can also reach them. " Ye Yu mentioned an experience with online celebrity.

　　On one occasion, Ye Yu wanted to find a song, but because of copyright issues, the song has not been published online. Later, "online celebrity" Didi helped him. Didi is a music producer and often composes music for singers. On a live broadcast platform, he has nearly 100,000 fans.

　　Last August, Ye Yu came to Beijing for a concert and met Didi offline. "We talked a lot about music and life." Ye Yu recalled that during that period, he had been struggling whether to formally develop into music, and Didi strengthened his confidence. "Didi told me that the key to making music is to have a heart. Many people in the music circle became monks halfway, and some even became good producers without training."

　　After learning that Ye Yu wanted to study music formally, Didi became his keyboard teacher. "Didi is very willing to lead the way for people who really want to learn. He also recommended many books on music theory to me, and many of my vocal music teachers are also introduced by him." Ye Yu said.

　　There are many "online celebrity" like Didi in Ye Yu’s WeChat. "I think now ‘ Online celebrity ’ Slowly transforming, ‘ Awl face ’ Cannot represent all ‘ Online celebrity ’ , I am now concerned about ‘ Online celebrity ’ It is precisely those who are capable and talented. " Ye Yu said.

　　Gan Tian, a teacher in the psychology department of Zhejiang Sci-Tech University, believes that from the psychological point of view, young people’s liking for "online celebrity" is the result of the interaction of two seemingly contradictory psychological factors: conformity psychology and seeking difference psychology. On the one hand, it is easy for young people to form a trend of chasing "online celebrity" in similar circle of friends. At the same time, the distinctive features of "online celebrity" give people a sense of chasing unconventional behavior.

　　“‘ Online celebrity ’ It is easier to resonate, which is called ‘ Empathy ’ . ‘ Online celebrity ’ Just like an ordinary person around you, you think he is very interesting and characteristic, more grounded and more easily attracted to him. " Sweet said.

　　In the sweet view, whether you like "online celebrity" or a star, it is an opportunity for self-recognition. "Know yourself, analyze yourself, find the reasons, and think about liking ‘ Online celebrity ’ The reason, can more rationally chase ‘ Online celebrity ’ 。”

　　"Yes ‘ Online celebrity ’ The evaluation cannot be generalized. "

　　Gao Yiwei, from Shaanxi University of Science and Technology, said that he seldom logs in to Weibo. As soon as he heard "online celebrity" in Weibo, he frowned. "Hypocrisy, exaggeration and affectation." He said of the "online celebrity".

　　In his impression, "online celebrity" is mostly "with an awl chin that is too sharp, a high-profile style of showing off wealth and overconfidence in appearance". He still remembers a popular video he accidentally saw in Weibo, in which a "online celebrity" cried and shouted at the screen of his mobile phone that he was being chased. He felt bored and difficult to understand.

　　Gao Yiwei believes that many "online celebrity" do some meaningless and eye-catching things that violate the values in pursuit of clicks and attention, which is disgusting.

　　Similar to Gao Yiwei’s point of view, when it comes to online celebrity, Shen Zhe immediately thinks of words such as "plastic face", "showing off one’s position" and "showing off one’s wealth". Shen Zhe felt that for these "online celebrity", even criticism and questioning are a kind of flow, so they have been "out of sight, out of mind".

　　Gan Tian said that when people saw that the image of "online celebrity" was mostly the image of "plastic face", they naturally labeled it as such. The advantage of "labeling" is that it can help people understand this matter quickly and deal with some problems, but on the other hand, it is not so objective and comprehensive, but it is biased. Some "online celebrity" will be grandstanding and transmit a lot of negative energy and information in order to attract fans and keep the number of fans. When many prominent negative energy "online celebrity" becomes a "stereotyped" impression, most people will feel disgusted with "online celebrity".

　　Chen Peng, director of the Department of Communication, School of Literature, Nankai University, believes that there is no standard definition of "online celebrity". He explained: "We usually call this group that has greatly improved its popularity, attention and fans through some online behaviors, activities and events through the Internet platform ‘ Online celebrity ’ 。”

　　"Many times, ‘ Online celebrity ’ Need to do something out of line to become a ‘ Explosions ’ And these behaviors or events themselves are easy to cause controversy. But if it is not out of line and there is no controversy, it will be difficult to attract attention. " Chen Peng said that it is easy for people to have a lot of negative views on "online celebrity" by gaining a high number of fans through outrageous events or events that break the bottom line. He also said that this kind of controversial "online celebrity" is usually short-lived and unsustainable.

　　"Yes ‘ Online celebrity ’ The evaluation cannot be generalized. " A university teacher thinks that if we evaluate the group of "online celebrity", we must pay attention to what they do in combination with the specific "online celebrity". He mentioned that he would consciously share some examples of positive energy "online celebrity" with students during the interval of daily teaching. "Actually ‘ Online celebrity ’ There are many excellent and positive cases in the group, such as the graduation speech delivered by Genshu, the former president of Huazhong University of Science and Technology, and the reading of old academicians in the second class of high-speed rail, which are worth promoting and learning by students ‘ Online celebrity ’ 。”

Beijing, March 20 (Reporter Jiang Peng) Actively promote and implement the goal of "double carbon" and realize the green energy revolution is still the focus of the "two sessions" in 2024. The Report on the Work of the State Council Government in 2024 proposes to promote the green transformation of industrial structure, energy structure, transportation structure and urban and rural construction and development. Implement the strategy of comprehensive conservation, further promote the energy revolution, control the consumption of fossil energy, and accelerate the construction of a new energy system.

As a key area to achieve the goal of "double carbon", the automobile industry has always been one of the keys to the green transformation of practical industries. During the "two sessions" in 2024, representatives of the automobile industry made suggestions and suggestions on reaching the standard of "double carbon", including suggesting the establishment of a unified product carbon footprint management system for the automobile industry and exploring the establishment of an all-solid-state battery standard system.

In recent years, new energy vehicles have become an important carrier and key implementation of "double carbon" standards. In addition to electrification, hydrogen energy has also received attention.

As early as March 23, 2022, the National Development and Reform Commission and the National Energy Administration jointly issued the Medium-and Long-Term Plan for the Development of Hydrogen Energy Industry (2021-2035) (hereinafter referred to as the Plan), which clarified the energy properties of hydrogen and made it an integral part of the future national energy system, giving full play to the clean and low-carbon characteristics of hydrogen energy, and promoting the green and low-carbon transformation of energy-consuming terminals such as transportation and industry and industries with high energy consumption and high emissions.

This made Hyundai Motor Group, which ranked the top three in the world in sales for two consecutive years, smell the opportunity.

Three characteristics

The development of hydrogen energy in modern automobiles has three main characteristics.

The first is that the planning and layout are early and the products are mature in commercialization. As early as 1998, Hyundai Motor set up a fuel cell development department, and in 1999, Hyundai Motor cooperated with project mercury to develop hydrogen fuel vehicles.

In 2000, Hyundai Motor started Polaris project in conjunction with G7 project of South Korean government, and began to independently develop hydrogen fuel cell vehicle system. In the same year, Hyundai Motor introduced the first hydrogen-fueled vehicle product, Santa Fe FCEV, which became the first hydrogen fuel cell vehicle in Korea.

In 2005, Hyundai Motor brought the first fuel cell bus in the field of commercial vehicles, realizing "taking business at the same time" and promoting the development of hydrogen energy.

In 2013, Hyundai Motor released the world’s first mass-produced hydrogen fuel cell vehicle IX35FCEV; In 2018, NEXO, a modern new generation of hydrogen fuel cell SUV, came out …

Up to now, Hyundai Motor has established bases in South Korea, Europe, the United States, etc., not only launching a series of hydrogen fuel vehicle products, but also establishing a complete hydrogen fuel cell energy system, owning the exclusive brand HTWO of hydrogen fuel cell system, which has certain advantages in technology and scale.

This is also the second feature.

For example, NEXO launched in 2018 is equipped with the newly developed new generation fuel cell system. Compared with ix35 FCEV, NEXO has a 25% acceleration capability, greater torque and a 40% cruising range. Under NEDC standards, the cruising range under comprehensive working conditions exceeds 800 kilometers.

(Photo courtesy of the manufacturer, issued by Yangguang. com)

It has also been recognized by the market. After listing, it has successively surpassed Toyota Mirai and Honda Clarity to become the best-selling hydrogen fuel passenger car. As of October 2023, the cumulative sales volume of NEXO in the world exceeded 37,000.

In the field of commercial vehicles, including South Korea, Switzerland and the United States, Hyundai Motor has put hydrogen fuel cell heavy trucks into operation.

It is precisely because of the leading technology and deep accumulation that Hyundai Motor no longer meets the need to produce fuel cell vehicles limited to travel, but tries to provide a complete intelligent mobile travel solution, which has become the third feature of Hyundai Motor’s development of hydrogen energy.

In the field of transportation, modern automobile hydrogen energy automobile products have achieved "heaven and earth". In the field of automobile, apart from ordinary consumers’ travel, Hyundai Motor brings the solution of hydrogen unmanned transport vehicle in the fields of port transportation and logistics.

In the air field, in May 2022, Hyundai Motor announced the multi-rotor UAV "Project N" based on the development of hydrogen fuel cell system for research and development.

In terms of infrastructure, Hyundai Motor previewed the modern automobile hydrogen fuel cell power generation system as early as 2019, which can be used as a charging infrastructure to charge two electric racing cars at the same time; On September 7, 2021, Hyundai Motor Group’s hydrogen day conference showed mobile hydrogen refueling station facilities and emergency rescue vehicles.

In addition, in 2017, Hyundai Motor released the design scheme of a new generation of fuel cell vehicles, and started to operate the hydrogen energy project "Hydrogen Energy Residence" located in Yeouido, Hanjiang Park, South Korea, and further expanded the use scenario to residential buildings to promote the construction of a "hydrogen energy society".

According to the plan, Hyundai Motor will take the lead in becoming the first automobile manufacturer in the world to equip all its commercial vehicles with hydrogen fuel cell systems in 2028. By 2030, it will aim to achieve the price of hydrogen fuel cell vehicles equivalent to that of pure electric vehicles, ensuring competitiveness in the price field.

Hyundai Motor Group proposes to popularize hydrogen energy in transportation and various fields by introducing new technologies by 2040, and to help build a global "hydrogen energy society" by 2040.

China market is indispensable.

Help "double carbon" reach the standard

According to the Plan, from the domestic perspective, China is the largest hydrogen producer in the world, with an annual hydrogen production of about 33 million tons, of which about 12 million tons meet the quality standards of industrial hydrogen, which has great potential in the supply of clean and low-carbon hydrogen energy.

Hydrogen energy is also strong in the automobile industry. Relevant statistics show that in 2023, China surpassed South Korea and the United States with 5,805 hydrogen fuel cell vehicles, becoming the largest single market for hydrogen vehicles in the world.

Strong demand, huge potential and the supporting role of "double carbon" make the prospect of hydrogen energy promising. However, how to accelerate the application demand of hydrogen in various fields, how to ensure the terminal use of hydrogen in infrastructure and accelerate the large-scale deployment of hydrogen to make it cost-competitive have become three major challenges for the commercialization of large-scale hydrogen energy industry.

With a complete set of hydrogen energy solutions, Hyundai Motor began to lay out the China market.

Actions are earlier than words. On the one hand, Hyundai Motor shows its technical strength and heritage through the introduction of automobile products, and seizes the automobile market.

In 2018, NEXO was brought to China Electric Vehicle committee of 100 Forum for display. In order to be closer to the consumption in China market and comply with the use regulations of China, Hyundai Motor brought the NEXO China version in November 2021, and obtained the license of Beijing New Energy Vehicle in April 2022, and gradually started the commercial trial operation.

It is reported that the new car has a maximum power of 161 horsepower (120kW) and a maximum torque of 395Nm. Under the condition of full hydrogen, the cruising range of CLTC-P is 550 kilometers, which can meet the needs of users for daily travel and self-driving travel, and at the same time it can be filled with the required hydrogen in 5 minutes.

On the other hand, the strategic layout is to establish the "HTWO Guangzhou" base. In December 2019, Hyundai Motor signed a memorandum of understanding with the Guangdong provincial government, and conducted site selection, market research and other processes to enter the hydrogen fuel cell market in China, and negotiated the detailed plan for establishing the factory. This is the background of the "HTWO Guangzhou" base.

(Photo courtesy of the manufacturer, issued by Yangguang. com)

In January 2021, Hyundai Motor established Hyundai Motor Hydrogen Fuel Cell System (Guangzhou) Co., Ltd., and announced the establishment of the first "HTWO Guangzhou" base established by Hyundai Motor Group in the world, which integrates R&D, production and sales of overseas hydrogen fuel cells.

Subsequently, on March 2nd, "HTWO Guangzhou" started construction and was completed on June 1st, 2023. The new base includes a hydrogen fuel cell system production plant, a research and development center and an innovation center, which keeps a leading position in scale and advanced technology introduction.

The base covers an area of over 200,000 square meters, and it is planned to produce 6,500 sets of hydrogen fuel cell systems annually. It is reported that this battery system has won the title of "Ward’s Top Ten Engines" and has the characteristics of modularization, simplification and light weight. The rated power of the system is 90kW, the storage temperature is-35-75 C, the working environment temperature is-30-45 C, and the power generation efficiency can reach over 64%.

According to the modern automobile plan, it will continue to actively participate in the demonstration operation of fuel cell vehicles mainly commercial vehicles in various ways, and will also provide the world-leading hydrogen fuel cell system for hydrogen fuel cell passenger cars in China, as well as ships, rail transit, power generation and other fields.

Based on this, Hyundai Motor has brought more scenarios of hydrogen energy solutions to the industry, such as strengthening cooperation with Guangzhou Hengyun Group and Guangzhou Wen Yuan Zhixing Technology Co., Ltd., accelerating the creation of the world’s first unmanned hydrogen energy vehicle demonstration zone, creating demand in the fields of engineering vehicles such as hydrogen fuel cell unmanned sanitation vehicles and network car, and cooperating to promote vehicle development, manufacturing, demonstration, promotion and operation;

For example, we will promote cooperation with Guangzhou Hengyun Group and Guangzhou Development Zone Transportation Investment Group, and carry out services such as providing hydrogen fuel cell car rental services to vehicle operating companies and terminal vehicle companies for the ecology of hydrogen energy industry, innovating supply chain breeding models and operating fields.

At present, the development of hydrogen energy is still in the stage of scene application exploration and industrial commercial promotion. Hyundai Motor has cooperated with the government and enterprises in China to provide different solutions for multi-scene and full-trip, so that the development of hydrogen energy can enter a deeper stage of industrial practice, and the Chinese plan is given, which plays a supporting role for the "double carbon" standard.

　　Xinhua news agency, Beijing, April 23 rd, sports radio is not spring. In the fifth round of the AFC Champions League, although the defending champion Guangzhou Evergrande went out ahead of schedule, Shanghai Shanghai and Shandong Luneng advanced ahead of schedule, and Jiangsu Suning’s hope of promotion still exists, and the grand occasion of three super league teams qualifying for the AFC Champions League may appear.

　　This is just the opposite of the long-standing bitterness: the boat of China football is often turned over in the nostalgia, anger and tears of Chinese people.

　　All this is based on making up your mind and making a thorough reform, which is also the inevitable choice for this boat to set sail again.

　　Change is happening! From March last year, the Overall Plan for the Reform and Development of Football in China (hereinafter referred to as the Plan) to April 11 this year, the Medium and Long-term Development Plan for Football in China (2016— "2050" (hereinafter referred to as "Planning"), China’s football reform has gone through a year, and Chinese people are delighted to find that the professional league is good-looking, the China Football Association is "decoupled" from the administration, the copyright of the event has been sold at sky-high prices, the women’s football team has returned to the Olympic Games after 8 years, and the men’s football team has entered the final round of the Asian preliminaries after 15 years … …

　　Rome can’t be built in a day, and China football can’t be built overnight. Although the one-year reform is short-lived, it is the "preface" of a big article. The foot correction that has been well started has been making continuous efforts for a long time, and it has begun to let the Chinese people see the hope of revitalizing football and start to find the feeling of "first love" with football!

　　New layout, new revolution

　　The year 2015 is the year of the new layout of China football and the start of a new revolution.

　　On February 27th, 2015, the 10th meeting of the Central Leading Group for Comprehensive Deepening Reform deliberated and adopted the Overall Plan for Football Reform and Development in China. It is the first time in the history of new China to formulate a programmatic document on national reform specifically for a single sport!

　　Behind the unprecedented attention, strength and determination of the central government to football reform is the horrible reality of football in China. When football has surpassed the sports category and played an increasingly important role in intercultural communication, national soft power and national gain, China football once became a dye vat of Chinese people’s scorn in the process of fake gambling, the national team’s repeated record of failure and the rapid shrinking of football population.

　　Reform is the only road to salvation, and it is also a road full of thorns. It is not easy to play a small football with 11 players. A strong football country needs a scientific management system, a strong youth training system and strong logistics support. Football is a small sparrow with all aspects, a microcosm of China society. The profound significance of its reform is not only a football or China sports.

　　Be brave after knowing shame! With the issuance of the "Program", an unprecedented and vigorous football reform curtain has been opened. The "Fifty Articles" include powerful measures in sports, education, finance and taxation, public services, etc., and open the knife to "hard bones"!

　　— — "No distinction between management and running, no distinction between government and enterprise" is the "culprit" that restricts the development of football in China. On August 17th, 2015, the Office of the Inter-Ministerial Joint Conference on Football Reform and Development in the State Council issued the Adjustment and Reform Plan of Chinese Football Association. In February 2016, the "Football Sports Management Center" was cancelled, and the China Football Association was "decoupled" from the State Sports General Administration and became an independent corporate body. The reform of local football associations also started, and Guangzhou Football Association took the lead in responding.

　　— — Some "century-old clubs" in Europe are very important for the healthy development of football, while it is not uncommon for clubs in China to be displaced and renamed and resold frequently, which seriously affects the stability of football foundation. After January 10th, 2016, China Football Association will no longer approve the transfer of clubs across registered associations. A "rooted" club will help to cultivate football culture and build a "century-old shop" of China Club.

　　— — Football should start with dolls. The Ministry of Education, together with the National Development and Reform Commission, the Ministry of Finance, the State Administration of Press, Publication, Radio, Film and Television, the General Administration of Sports, the Central Committee of the Communist Youth League and other departments, established the "National Youth Campus Football Work Leading Group". In July 2015, the Ministry of Education and other six departments issued the "Implementation Opinions on Accelerating the Development of Youth Campus Football", taking the development of campus football as an important measure to cultivate people. In 2015, a total of 8,627 characteristic schools and 38 pilot counties and districts of campus football were selected. At present, there are 16,186 national, provincial, city and county campus football schools.

　　— — The broadcast fee is the main income source of professional leagues in many countries, and the long-term ineffective protection of the copyright of the games has also led to the lack of stable income and serious losses of professional clubs. In the 2015 Super League copyright bidding, Sports Olympic Power (Beijing) Sports Communication Co., Ltd. won the all-media copyright for the next five years for 8 billion yuan, which was a key step in the professional development of the league.

　　At the same time, the training of coaches and referees has been further strengthened. In July 2015, Chengdu Institute of Physical Education established a football department, and amateur football leagues across the country were in full swing. China Football Association formed eight permanent national teams and strengthened the echelon construction of national teams … …

　　Cai Zhenhua, deputy director of the State Sports General Administration and chairman of the China Football Association, said: "In 2015, 24 major tasks were completed in just four or five months. And ‘ Complete ’ More refers to taking the first step, not to say that the entire reform plan has been completed, because the reform is on the road, and it is necessary to continuously refine and deepen and finally solve the problem. "

　　"positive energy" and "going up"

　　Over the past year since the introduction of the Foot Reform Program, the China Football Association and relevant departments have made efforts in 26 tasks and 82 tasks a year, and achieved six major results, including the major move of "delisting" the Foot Management Center and decoupling the Football Association. The men’s and women’s soccer national teams, which represent the highest level of football in China, entered the Asian Top 12 World Cup preliminaries and the Rio Olympic Games, respectively, thus boosting the public opinion environment of the whole industry and presenting a rare "positive energy atmosphere".

　　Among them, the reform progress that can be regarded as a milestone in the history of sports in China is the "delisting" of the Football Management Center of the State Sports General Administration in February this year. This means that the Football Association is basically decoupled from the General Administration, and the organizational structure of "two brands and one team" has become a historical term. For a long time, the management of the Football Association has been criticized for not distinguishing between politics, society and management. A series of problems, such as "amateurs leading experts", have become obstacles to the development of football in China. However, after the decoupling, the management system of China Football Association has been initially straightened out, and it has autonomy in personnel recruitment, salary system, foreign affairs visits, financial and market development, and the selection of coaches for national teams. It is expected to make steady progress towards a professional, professional and international management model. Although there are inevitably entanglements in personnel and other aspects, this general direction cannot be denied.

　　With the adjustment and reform of management institutions, the "policy spring breeze" of the foot reform program has also driven the industry and market to prosper. Under the way of public bidding, Sports Olympic Power purchased the all-media copyright of Super League from 2016 to 2020 for 8 billion yuan, which broke the long-standing monopoly of broadcasting rights and alleviated the problem of low broadcasting fee income that affected the survival of the club. This "brush screen" has brought good news to the headlines, and also brought a golden opportunity for the development of the league. For a time, the enthusiasm for capital to enter the football field was unprecedentedly high. On the one hand, it invested heavily in signings at the club level, and the winter transfer fee of the Super League was the largest in the world, which "shocked" the world football, and also initially improved the appreciation of the league and greatly increased its influence; On the other hand, the development of league business and "internet plus" have promoted the rapid development of football industry, and new industrial formats such as game data and mobile APP have emerged.

　　In the excellent environment of China football "going up" as a whole, "Planning" came into being at the right time. As the first blueprint with a clear timetable in the history of football in China, the plan shows the courage to take responsibility. With the three-stage goals and tasks of 35 years, the "tomorrow of China football" is no longer out of reach, and it also brings policy guarantee for the sustainable and healthy development of the whole industry.

　　It is quite encouraging that before the release of the plan, the men’s football team entered the final round of the Asian preliminaries after 15 years, and the women’s football team returned to the Olympics after 8 years. The insiders believe that although the two teams’ qualifying seems to have luck, there is still a strong guarantee and promotion of "full reform bonus" behind it, which can be called a manifestation of "working together and helping each other in the same boat".

　　In addition to these remarkable achievements, there are many "big moves" with obvious results in the first year of foot reform — — The "window" of the club’s transfer in different places was permanently closed, and the overall phenomenon of unpaid wages was reduced by 80%; Campus football has developed rapidly, with 8,627 characteristic schools, 38 pilot counties (districts) and 3 comprehensive reform pilot areas selected to train 8,000 football teachers. With the steady progress of local football reform, Guangzhou Football Association has been decoupled from Guangzhou Sports Bureau … …

　　These advances have highlighted the efficiency of the concerted efforts of all parties in the year of foot reform, and also brought confidence and determination to resolutely push forward the 37 tasks and 105 tasks to be carried out in the year of foot reform deepening in 2016, as well as "gnawing" the "hard bones" in Cai Zhenhua’s mouth.

　　Strive for success for a long time.

　　"Planning" has outlined the development path of China football for 35 years.

　　For a long time, China football has a long way to go, but looking forward to the future, China football people are full of confidence.

　　There are long-term, mid-range and close-range, as well as goals, methods and processes. This is an exciting timetable and a bright road map.

　　According to the Plan, the following objectives should be achieved during the Thirteenth Five-Year Plan period, that is, before 2020.

　　Football population: The number of primary and secondary school students who regularly participate in football in China exceeds 30 million, the number of people who regularly participate in football in the whole society exceeds 30 million, and the number of football venues in China exceeds 70,000.

　　Professional football: cultivate 2-3 first-class and world-famous football clubs in Asia.

　　Social football: 50 cities have established a graded urban amateur football system, and 100 cities have established an urban amateur football cup system.

　　Finance and finance, planning and land, taxes and fees and prices, talents and employment, organization, implementation and monitoring and evaluation … … This series of supporting policies is to support and guarantee.

　　Of course, all these depend on the follow-up and cooperation of various departments at the social management level in China, the solid promotion of regional supporting policies, and the continuous promotion of the reform of the football management system in China. It is even more necessary for every footballer to regard this as a great career for his life, and to overcome difficulties and forge ahead.

　　All these will lay a solid foundation for us to strive to achieve the development goal of becoming a top team in the world in 2030.

　　It is a long-cherished dream of China footballers to become a top team in the world. We have 15 years to fight for it. Children who use football as a toy now will become the leading role of China football in the center of the world stage in 15 years.

　　Behind the "winning eleven", there are relatively sound campus football, social football and professional football systems, active market players, and a considerable football industry and sports industry.

　　… …

　　All persistence will eventually pay off.

　　According to the Plan, 2050 will be the dream-fulfilling moment of China football — — Make every effort to achieve the goal of being a first-class football power, and China’s football will achieve all-round development and make due contributions to world football.

　　This is indeed a distant future, but the best way to predict the future is to create it. (Reporter Zhou Kai Yue Dongxing Wang Haoming Shu Wengong Li Li)

China Consumer News reported (reporter Meng Gang) that the hot weather in summer is the peak consumption season for bottled drinking water. This summer, the natural mineral water market is very lively, and the mainstream products have been reduced in price, and various brands have spared no effort in the competition of water sources. Experts in the industry believe that with the continuous improvement of consumers’ health awareness, natural mineral water represents the development direction of the whole drinking water industry to a certain extent.

Price competition is fierce.

According to the data released by Academia Sinica recently, the scale of China’s bottled water market has increased from 123.7 billion yuan in 2014 to more than 200 billion yuan in 2021. The statistics of national terminal retail sales in 2021 show that the proportion of drinking pure water and natural water is 60.44% and 18.44% respectively, and natural mineral water only accounts for 7.49%.

Although the market share of natural mineral water is the lowest, it also means that its market expansion space is large. Nowadays, more and more brands have launched natural mineral water products, and the price competition is becoming more and more fierce.

Recently, the reporter visited some supermarkets in Beijing and found that the average unit price of mainstream natural mineral water in the market is further lowered when the price of each bottle is less than that of 5 yuan. The prices of some brand products are already flush with the mainstream drinking natural water and purified water products in 2 yuan.

The reporter went to the Chaoyang Road store of CP Lotus Supermarket, which was on the drinking water shelf. No.I have seen natural mineral water whose price exceeds 3 yuan/bottle. Evergrande Ice Spring, which was previously priced in 5 yuan and positioned as a mid-to-high-end product, is priced at 2 yuan for each bottle of newly-installed listed products; Zhengda Haorun Natural Mineral Water sells for 2.5 yuan/bottle, Baisui Mountain Natural Mineral Water sells for 2.2 yuan in 570 ml, Nongfu Spring Changbai Snow sells for 2.4 yuan/bottle, Changbai Forest Natural Mineral Water sells for 1 yuan/bottle only, and Kelan Mineral Water sells for 3 yuan.

The reporter learned that in addition to the above-mentioned products and brand products such as Tibet 5100, Kunlun Mountain, Evian, Paris Water and Fiquan, more and more new products appear on the market. For example, Yuanqi Forest launched its mineral water sub-brand "You Kuang", the liquor company Anhui Yingjia Distillery Group launched Yingjia Mountain Spring, Haoliyou launched Haoliyou Lava Spring, Yili launched Yike Huoquan, and a new brand of mineral water named "Liangpin Huoquan" was launched in the boutique.

With the increase of entrants and fierce market competition, some high-end products have also adjusted their prices. Kunlun Mountain lowered the price of its classic mineral water products from 6 yuan to 4 yuan; The retail price of Yuanqi Forest’s "Mine" series terminal is lowered from 4 yuan/bottle to 3 yuan/bottle. Previously, the price of Evian water, which was higher than that of 10 yuan and positioned as a high-end product, also gradually declined. On July 29th, a reporter searched on an e-commerce platform and found that the price of a box of 24 bottles and 500ml products was 84 yuan, with an average price of 3.5 yuan/bottle.

Competing for water source

According to GB 8537-2018 "National Standard for Drinking Natural Mineral Water for Food Safety", drinking natural mineral water refers to water that naturally gushes from deep underground or is collected by drilling, contains a certain amount of minerals, trace elements or other components, and is not polluted in a certain area and preventive measures are taken to avoid pollution.

Earlier, Qiao Jianmin, a senior engineer of Shanghai Institute of Geology and Mineral Engineering, said in an interview with the media that domestic drinking mineral water must contain one of nine elements, including strontium, zinc, selenium, bromine, iodine and lithium, before it can be defined as natural mineral water. If it reaches one or more, it will be high-quality mineral water.

Therefore, the core competitiveness of natural mineral water lies in the water source. The quality of water source directly determines the taste, quality, mineral content and suitability for long-term drinking of mineral water.

According to the national standard, the label content of mineral water needs to indicate the source point of natural mineral water. The reporter recently visited and found that the products meet the requirements of the national standard and are marked with water sources. For example, the label of the 1-liter Baisui Mountain product is marked with "Baisui Mountain in Boluoluofu Mountain Range, Huizhou City". The reporter logged into official website of Baisui Mountain and learned that this is only one of the natural mineral water sources in China. The reporter found out that the current water sources of mainstream products in the domestic market include Changbai Mountain, Emei Mountain, Kunlun Mountain, Laoshan Mountain and Dabie Mountain.

According to the report on the consumption trend of mineral water in supermarkets in JD.COM in 2022 released by JD.COM, the water source of mineral water has become a key factor in consumers’ purchase decision, and more and more brands have added water source labels to their products. For example, Nongfu Spring’s natural mineral water brand "Changbaixue", COFCO’s water brand Yuehuo launched "Yuehuo Emei Mountain", Jiaduobao’s Kunlun Mountain mineral water and Qingdao Laoshan Mountain mineral water. Statistics show that since the beginning of this year, the number of products added to water source brands has increased by 67% year-on-year.

In addition to directly marking the water source in the brand, some brands also spare no effort in promoting the water source of their products. For example, VOSS, a high-end bottled water in northern Europe and Norway, has developed the water source of Danxia Mountain in China; In terms of Yuanqi Forest, Yuanqi Forest inspected nearly 40 water sources around the country, and listed the water source of Cangshan Geopark in Dali, Yunnan as the first water source; Yingjia Spring takes water from Huoshan County, Anhui Province, which is the core area of the first batch of national ecological protection and construction demonstration zones, with a forest coverage rate of over 76%.

Zhang Zhaoji, chairman of the Natural Mineral Water Professional Committee of China Mining Association and deputy director of the Institute of Hydrogeology and Environmental Geology of the Chinese Academy of Geological Sciences, said that the higher the altitude of the water source, the longer the natural filtration time it passes, the purer the water quality and the richer and more balanced the mineral content.

Represents the upgrade direction

The above report shows that in the past 12 months, the sales share of drinking natural water was 15 percentage points higher than that of mineral water. However, in terms of sales growth, mineral water exceeds drinking natural water by 8 percentage points.

The rapid growth of natural mineral water market has become a new direction for many enterprises. According to the data of Sky Eye Survey, there are nearly 33,000 mineral water-related enterprises in China whose business scope includes "natural water or mineral water" and whose status is "in business, surviving, moving in and moving out". It is worth mentioning that more than 60% of related enterprises were established in the past five years.

According to the Report on the Deep Development of Bottled Water Industry in China from 2022 to 2027 and the Investment Strategic Planning of Enterprises in the 14th Five-Year Plan issued by Academia Sinica Puhua Industry Research Institute, the scale of mineral water market in China will be about 69 billion yuan in 2020, and will continue to grow at a growth rate of about 10% in the future. It is estimated that the scale of mineral water market will exceed 100 billion yuan in 2024.

Zhu Danpeng believes that because the original categories have been occupied by imported mineral water such as Evian, Paris Water and Fiquan for a long time, the penetration of products in the consumer side is slow. Nowadays, with the continuous improvement of consumers’ health awareness, the whole drinking water industry structure is changing. It can be seen from the growth of sales of mineral water categories that the correct consumption has constantly forced the industrial side to innovate, upgrade and iterate, which is also a very important reason for the industrial upgrading of domestic drinking water in recent years.

According to the data, there are more than 4,000 qualified mineral water sources in China, and the allowable exploitation amount is 1.8 billion cubic meters per year. At present, the exploitation and utilization amount of mineral water resources is about 50 million cubic meters per year, accounting for 3% of the allowable exploitation amount.

Zhang Zhaoji believes that with the improvement of residents’ living standards, people pay more attention to drinking water health, and the health attributes of high-end natural mineral water "natural, nutritious, pollution-free and green" cater to this consumption trend. At present, the per capita consumption of mineral water in China is low, and the consumption market has great potential. How to make rational development, protection and utilization of mineral water resources and how to achieve win-win results in ecological, social and economic benefits of mineral water resources is a key point in the development of mineral water industry.

(Editor: Lu Ming)