Bo Huang talks about film reform： Only by embracing innovation can we grasp future opportunities!

Recently, Bo Huang, a famous actor and vice chairman of the Chinese Film Association, made an in-depth discussion on the present situation and future development of the film industry in China when interviewed by Xinhua News Agency. He said that in the face of drastic changes in the industry, embracing innovation and change is the key to grasping new opportunities.

Bo Huang pointed out that in recent years, China films have made unprecedented progress, but the rapid development of the industry is also accompanied by no small challenges. He emphasized that only in a dynamic environment can creators find new inspiration and opportunities. He is convinced that only by sticking to the roots of the people and understanding the needs of ordinary audiences can we inject more vitality into film creation.

Through many years of acting experience, Bo Huang understands that the audience’s love stems from the real description of life. He started from a small role and has gone through numerous tempering. Now he has become a movie star familiar to the national audience. He mentioned that paying too much attention to box office data may affect the essence of creation, and some innovative works are still worth exploring and trying even if the market response is dull. The "HB+U" new director assistance program initiated by him is a typical case, which aims to support young film creators and promote the inheritance and development of film art.

When talking about his creative changes in recent years, Bo Huang said that he stepped out of the high-intensity work state and tried many different roles and art forms. For example, in 2023, he participated in many films with different styles, including "Enthusiasm" and "Gods", which reflected his diversity and exploration spirit in role selection. Bo Huang believes that an actor’s performance experience and creative inspiration must come from his careful observation and experience of life. He has realized that stopping, slowing down and communicating with people outside the film circle can make his creation deeper.

Looking into the future, Bo Huang thinks that the film industry in China is undergoing a great change. For example, with the emergence of new technologies and platforms, the audience’s viewing habits are also changing. He mentioned that his predecessors told him that the sense of life in movies originated from the gear sound of that projector, but with the development of science and technology, we must accept this reality and use new technology to bring more possibilities to movies. He admits that the rise of artificial intelligence may change some links in the film and television industry, which is undoubtedly a challenge, but it is also an opportunity.

Bo Huang said that at present, China has become the second largest film market in the world, which provides a broader stage for creators. While mastering advanced technology and improving the shooting level, we should not only pay attention to the commercial success of the works, but also pay attention to their artistic quality and social value. He firmly believes that always putting people at the center of creation can provide inexhaustible motive force for the progress of movies. Bo Huang’s point of view not only points out the direction for film creation, but also brings profound thinking to industry practitioners.

China’s films are moving towards a more brilliant future. Only those creators who can adapt to changes and dare to try can stand out in this surging market competition. Bo Huang’s ideas and practice undoubtedly provide us with important enlightenment: drawing inspiration from life, taking root in the people and embracing change are the fundamental driving forces for the vigorous development of future films. All this is in the ever-changing era, looking forward to the next new chapter of the film.

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